C. Lee McKenzie's Blog, page 81
March 28, 2012
Explorer X-Beta Release Party
Book RELEASE PARTY! Join in the FUN!

I'm so excited to announce the details about the star studded guest that will be running the party at
LM Preston's
Explorer X-Beta
Facebook Release Party!
Here's the PARTEE!!!! Be in on the buzz:
Spotlight Author Guest Hosts Keeping the Party Rolling will be:
LM Preston to kick it off - Yours Truly
12pm-1pm (EST) - LM Preston party kickoff
1pm-2pm - Willow Cross
2pm-3pm - Leah Diane Hutchinson
3pm-4pm - C. Lee McKenzie (NOON for those in CA! I need this to remind myself I'm not on eastern time.)
4pm-5pm - Norwood Holland
6pm-7pm - Alivia Anders
7pm-8pm - Alicia 'Kat' Dilman
8pm-9pm -KaSonndra Leigh
9pm-10pm - Kristi M Worrell
10pm-11pm - Shevi Arnold
The Party Rundown!
11 hour marathon of Spotlight Authors, trivia games, food, itunes gift cards, list of freebie party favors, interactive chatting, singing, dancing, nonstop games, music, prizes and free stuff!! Author segments each hour that are themed and more giveaways!!!
Also having a Twitter release party on Tuesday April 3th, sponsored by #AAMBCBookParty so follow that hashtag on 4/3 if you want to party more :-D
Virtual Tour Schedule for Explorer X-Beta More Prizes More Fun:
April 8th: Mariah @ A Readers Adventure
April 8th: The Plot Thickens
9th: Angie @ My Four Monkeys
10th: Glenda @ Book Reader's Heaven
11th: Krystal @ Live To Read
12th: Nicole @ Purple Peguin Reviews
13th: Shelia @ Shelia Deeth
14th: Luke @ Luke Reviews
15th: Andrea @ So Many Books, So Little Time
16th: Stormi @ Books, Movies, Reviews. Oh my! (Guest Post Only)
17th: Dee @ Book Zone
LM Preston,YA SciFi Author
www.lmpreston.com
Blog: http://lmpreston.blogspot.com/
Tweet Me: http://twitter.com/LM_Preston
Facebook:http://tinyurl.com/2fev6qc
My Books
Explorer X - Alpha, The Pack, BANDITS
Read Excerpts: The Pack, Bandits, The Pack-Retribution, Explorer X-Beta
Writing stories for and about kids that overcome the impossible...
Sliding on the Edge, C. Lee McKenzie, WestSide Books, Spring '09
The Princess of Las Pulgas, WestSide Books, Fall '10
The First Time, Fall '11 (Anthology story: Premeditated Cat)
Alligators Overhead, Outskirts Press, Fall '12
Published on March 28, 2012 05:00
March 26, 2012
Monday Moods-Determined . . . or maybe to be determined

Do It At The Right Time!
For the past few Mondays I've been focusing on the promoting side of this writing/publishing business. I keep finding all kinds of hints, studies and blog posts about what authors should know. If you're going to promote yourself as an author, you might as well do it when it's most effective, right? So to help my readers as I'm helping myself, here are some more tips.
Shareaholic reported they found that:
If you post on Mondays and Thursdays your content goes further.
Monday blog posts will pull in the most traffic.
Thursday posts are shared more than others on social networks.
If you post between 8:00 and 9:00AM Eastern time that's the best if you want to reach a large audience. 9:00PM Eastern time will also reach more people than at other times.
If you're like me, the idea of promoting your books is overwhelming. When I first started, I didn't have a clue. Today I have a few clues.
Where to start and what to do has always been a huge question.
I guess the answer to #1 is to have a plan. Susan Kaye Quinn recently posted on this very topic, so I'll give you a link to her site. What's she's set out is very worthwhile for any author, self-published or not.

Book Signings are fun. You sell a few books. You meet booksellers.
As to other promotional activities that might be worth your time, here are a couple that I'm testing.
On Twitter I'm searching for conferences that host YA and MG writers. Then I'm jumping into the conversations to connect with the people who are there exchanging ideas. I've shared tweeted conversations with two editors and one agent just this month. I'm not sure how this will sell me or my books, but as in any advertising, I'm hoping for name recognition and maybe a few tidbits of wisdom.
I'm also looking into signing up for an author training program, starting March 29. It's called The Ultimate Book Marketing Plan Workshop. Here's the link. I am in no way connected with this program. I'm only considering taking the course to see if I can streamline my promotional activities.
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Sliding on the Edge, C. Lee McKenzie, WestSide Books, Spring '09
The Princess of Las Pulgas, WestSide Books, Fall '10
The First Time, Fall '11 (Anthology story: Premeditated Cat)
Alligators Overhead, Outskirts Press, Fall '12
Published on March 26, 2012 05:00
March 22, 2012
A to Z Blogging Challenge Count Down

The A to Z Blogging Challenge is a scant 9 days away, but there's a lot going on already. Take for example this winning video by Rachel Morgan
This Challenge has the longest Linky I've ever seen! It terrifies me. But if you haven't joined, I'd say, "Why not?" Everyone else in the world has.
Sliding on the Edge, C. Lee McKenzie, WestSide Books, Spring '09
The Princess of Las Pulgas, WestSide Books, Fall '10
The First Time, Fall '11 (Anthology story: Premeditated Cat)
Alligators Overhead, Outskirts Press, Fall '12
Published on March 22, 2012 09:37
March 19, 2012
Monday Moods-Confused

I think I've been in this mood several times since I started writing and publishing books. Confused must be a necessary part of this business.

THWWWW!
Marketing people are saying you must BRAND yourself if you want to sell books. Authors either embrace this idea or they give it the old ➥➥➥➥➥➥
So what is a Brand and how do you get yourself one of those, just in case you decide it's a worthwhile strategy.
It's been said before, but it needs restating: BE YOURSELF. You're unique and there's nobody else who can be YOU. Here are some writers I think have been very successful at creating their brand. I visit them a lot because I want to read what they write and share the time in their special place. I have others, but these have been on my "must visit" list a long time.
Bish Denham
Carrie Butler
Lisa Gail Green
Old Kitty
Kelly Pollark
Lynn Kelly
Fairday Morrow
CREATE A CATEGORY OF ONE. (For this term I must credit Lethia Owens.)
This category is very different than a category that lumps you under a file that includes a lot of other writers. I love how Ms. Owens shows the difference. If you say you're a YA or MG author, the person will file you under YA/MG along with all the other writers s/he likes in that category. If you say you're the writer who captures the pulse of adolescent confusion in your book XXXXX. You get a special file that's all your own. I like that.
I'm still looking for more about marketing, so hope you'll pop back next Monday. I'll try to have a few more tips. Oh, and please add to whatever I've said. I'd love a good collection Marketing Strategies.Sliding on the Edge, C. Lee McKenzie, WestSide Books, Spring '09
Published on March 19, 2012 05:00
March 12, 2012
Monday Moods-Interested

I still consider myself a novice at this social media/marketing business, but I've been taking notes from people who seem to have experience and, most importantly, success.
Alex Cavanaugh's launch of his Cassa Fire was a great example of how to use the blogOsphere to get the word out about your book.

It's a lot about Connecting.
Some of my MARKETING experiments using SOCIAL MEDIA.
For my published books I've used Goodreads' ads and found them somewhat successful as far as people adding my book to their TBR list. Of course, if gave them away I stirred a lot of interest.
Facebook, no. I didn't think anything much happened when I took out an ad there, and I've heard that echoed by others.
As to Twitter, I changed the default home page so that it showed my book cover and I ran MANAGE TWITTER to clean out Tweeps that didn't 1) Tweet 2) Follow my Tweets. That freed me up to follow those interested in what I have to say in 140 characters. You can "unfollow" 50/day, but I'm not sure about how Twitter reacts if you do that repeatedly. I'm thinking the "unfollow" should be done over some time. Anyone know more about this?
Jump in and add your ideas or please tell me if I'm totally wonky. I'm off to experiment with more MARKETING and maybe find out something I can share about BRANDING and BOOK REVIEWS (I know there are some pros and cons on this topic). I'll post what I find out next week.
Sliding on the Edge, C. Lee McKenzie, WestSide Books, Spring '09
Published on March 12, 2012 05:00
March 7, 2012
The Insecure Writer, Me

Alex J. Cavanaugh's Brain Child
BonkersBecause I strive for writing fame,BONKERS is my middle name.Please tell me that in future daysMy words will have some worthwhile praise.Readers, help the writer meto cast off INSECURITY.

Sliding on the Edge, C. Lee McKenzie, WestSide Books, Spring '09
Published on March 07, 2012 05:00
March 5, 2012
Monday Moods

Asilomar Beach Tidepools
Today's MONDAY MOOD is tired, but with post-Asilomar SCBWI Conference inspiration to off-set it. The conference is at the Pacific Ocean's backdoor, so before or after sessions there's nothing better than a stroll across Hwy. 1 to peer into a few tidepools.

Dan Yaccarino and Naomi Kinsman
As usual the faculty gave excellent presentations filled with encouragement and helpful information for writers. At the final panel, Media Presence: Go Social in 2012 here's what they had to say about writers who blog:
If you're going to blog be professional.
The first thing most agents do if they are interested in a manuscript is Google the author.
Never post anything you don't want others to know. Realize that anything on any forum should be treated as public information.
Blogging is an excellent tool for promoting, but doing only promotion for your books is deadly. Give something your readers need or enjoy; don't just push your work with "buy" messages.
Being a blogger doesn't replace writing an excellent book.
We've all heard these comments before, but it's good for those who've been at this a while to be reminded; then there are always new writers/bloggers who might not have. What did I miss?
Sliding on the Edge, C. Lee McKenzie, WestSide Books, Spring '09
Published on March 05, 2012 08:20
February 28, 2012
Catch Fire! Blog Party

Here comes a super book and a super give away. You can't miss this one. From February 27 through March 9 anyone who comments on ALEX J. CAVANAUGH'S posts during that time can win a special package from his publisher: a copy of CassaFire and of CassaStar, a large tote bag, and a mug.
The Catch Fire! sign up form will close 9 pm EST Monday night, February 27, and the five winners will be listed on Alex's blog post the following morning.
Be sure to join the Twitter Party, too. The Twitter hashtag for the party is #CatchFire . . . Make CassaFire Catch Fire!
And now . . . Drum Roll Please
CassaFire
by Alex J. Cavanaugh
CassaStar was just the beginning…
The Vindicarn War is a distant memory and Byron's days of piloting Cosbolt fighters are over. He has kept the promise he made to his fallen mentor and friend - to probe space on an exploration vessel. Shuttle work is dull, but it's a free and solitary existence. The senior officer is content with his life aboard the Rennather.
The detection of alien ruins sends the exploration ship to the distant planet of Tgren. If their scientists can decipher the language, they can unlock the secrets of this device. Is it a key to the Tgren's civilization or a weapon of unimaginable power? Tensions mount as their new allies are suspicious of the Cassan's technology and strange mental abilities.
To complicate matters, the Tgrens are showing signs of mental powers themselves; the strongest of which belongs to a pilot named Athee, a woman whose skills rival Byron's unique abilities. Forced to train her mind and further develop her flying aptitude, he finds his patience strained. Add a reluctant friendship with a young scientist, and he feels invaded on every level. All Byron wanted was his privacy…
Available today!
Science fiction - space opera/adventure
Print ISBN 978-0-9827139-4-5, $15.95, 6x9 Trade paperback, 240 pages
EBook ISBN 978-0-9827139-6-9, $4.99, available in all formats
CassaFire is the sequel to Cavanaugh's first book, CassaStar, an Amazon Top Ten Best Seller:
"…calls to mind the youthful focus of Robert Heinlein's early military sf, as well as the excitement of space opera epitomized by the many Star Wars novels. Fast-paced military action and a youthful protagonist make this a good choice for both young adult and adult fans of space wars." - Library Journal
You can visit Alex J. Cavanaugh's blog.
Get his Book Trailer.
Cassa Fire at Barnes and Noble, Amazon and Amazon KindleSliding on the Edge, C. Lee McKenzie, WestSide Books, Spring '09
Published on February 28, 2012 05:00
February 27, 2012
Monday Moods

Here's the LINKY to see who's already signed up, so visit and join.
Sliding on the Edge, C. Lee McKenzie, WestSide Books, Spring '09
Published on February 27, 2012 05:00
February 21, 2012
Young Adult Teen (almost) Tuesday-v

I met the author, FREDDIE REMZA, a few years ago at the SCBWI conference in New York, and she impressed the heck out of me with her interest and full-throttle drive in this business of writing for young readers. And I think we connected because we both love to travel. She was also a great companion in the Big Apple, and we've kept in touch. So today I'd like for you to get to know Freddie and find out about her books.
Hereeee's Freddie!
Okay, now that I have your attention…I'm Freddie Remza, author of the middle reader, The Journey to Mei, its YA sequel, Ride the Wave, and the recently published adult novel, The Orchid Bracelet.
I love traveling. I love being taken out of my comfort zone and placed in a spot on the globe where I've never been, consuming things I never imagined could be eaten, and talking to people who dress differently than me and live in houses I've seen in the National Geographic. I don't want a replica, a simulation, the Disney version. I want the real thing. I've always been like that.
When I was an elementary teacher, I noticed that kids from other countries knew more about us than our children knew about them. That bothered me and so I set off on my own private mission to change that. The world map had a prime location in the front center of the classroom. I continuously pulled it down to perhaps explain the location of the recently erupted volcano or to compare the desert communities of the world. One of my favorite quotes is by Rudyard Kipling. He wrote, "If history were taught in the form of stories, it would never be forgotten." So after retirement, I came up with this excellent idea of joining the two…traveling and writing stories that will not only entertain, but also let kids know where a plane ride can take you. My goal was to create a storyline where these settings could naturally unfold. They would contain real, live-sounding people with everyday problems and situations to resolve.


[image error] On the other hand, THE ORCHID BRACELET forced me to come up with a different set of people. There I was in Vietnam running around snapping photos, filling two notebooks with observations that were insignificant to the average tourist. You see, I wasn't a tourist; I was a traveler. There is a difference. I made note of everything from the duct tape covering the slit on a vinyl couch inside a Vietnamese home, to the gravel on the pathway that a barefooted child walked upon as she carried her younger brother on her back. But it wasn't until an unexpected conversation I had with a young Vietnamese teen that I realized I needed to go in a different direction with my story. That's what experiencing the setting first hand will do. And when that last page has been read, if the reader feels a little stirring inside that makes him sit and think about things…well, then my job was done correctly.
"The Orchid Bracelet" by Freddie Remza
Available on Barnes & Noble, Amazon, and Kindle
Sliding on the Edge, C. Lee McKenzie, WestSide Books, Spring '09
Published on February 21, 2012 05:00