Morad Stern's Blog, page 2

How to Get Your Content, Expertise & Name Featured in ChatGPT Answers

Introducing AIO — The Next Evolution After SEO

We used to ask: How do I rank higher on Google?
Now the question is: How do I make sure ChatGPT recommends me?

Welcome to the age of AIO — Artificial Intelligence Optimization.
In short: it’s how we adapt our content for an AI-first search world, where people ask questions to ChatGPT, not Google.

Why AIO Matters Now

More and more people are turning to tools like ChatGPT, Perplexity, and Gemini to get answers, find services, or discover experts.

If your content isn’t optimized for this new behavior — it might never be seen.

That’s why AIO is emerging as the new playbook:
If SEO is for Google, AIO is for conversational search engines.

Meet My New GPT Plugin — AIO Booster

To help creators, marketers, and thought leaders adapt to this shift, I built a custom GPT assistant: AIO Booster.

Here’s what it does:

🧠 Analyzes your content (posts, articles, landing pages) for GenAI visibility

🏷️ Rewrites titles, summaries, and Q&As in the style that large language models (LLMs) prefer

🔍 Explains how AI engines choose what to show — in simple terms

💬 Generates structured Q&A sections that can appear directly in AI responses

💡 Provides actionable tips to boost your visibility, authority, and personal branding

It’s your personal optimization lab for the GenAI era.

SEO vs AIO: What’s the Difference?AIO Quick Wins: How to Get Featured in ChatGPTUse clear, question-based titles — LLMs love clarity.Add FAQ-style content — Mirrors how AI presents answers.Mention your name and expertise in the text — for better attribution.Include semantic context — not just keywords.Link to reputable sources — it boosts credibility.Ready to Test Your Content?

Check out my GPTs AIO Booster to see how AIO Booster can help you stand out in AI-driven search results.

If you want more AI-related updates, hands-on tips, follow me on LinkedIn Or join my Tech Telegram channel (15,000 subs)

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Is Israel Really Leading the Global AI Talent Race?

According to LinkedIn’s 2025 Workforce Report — the answer is yes.
And the deeper you look, the clearer the picture becomes.

Here’s what stood out to me in LinkedIn’s latest data.

Key Findings:66% of employers say they won’t hire candidates without AI skills (Microsoft, 2024)71% of young professionals would rather hire a less experienced candidate with AI skills than a veteran without themIsrael leads the world with 1.9% of its workforce considered AI talent — the highest concentration globallyRunner-ups: Singapore and LuxembourgIsraeli women are pushing the country to the top — ranked #1 globally in gender-based AI skills. Israeli men rank only 9thImportant: Data is based on LinkedIn profiles — meaning self-declared skills, not certified assessments

LinkedIn separates between:

AI Engineering Skills (e.g., Machine Learning, NLP)AI Literacy Skills (e.g., ChatGPT, Copilot)What Does It All Mean?

According to LinkedIn’s chief economist, countries like Israel, Singapore, and Estonia succeed because of a healthy AI ecosystem:

Government support for continuous upskillingCompanies investing in AI trainingA culture of lifelong learningA Few Questions Worth Asking:Are we seeing a real shift — or just LinkedIn profile hype?Sweden just launched a national initiative to give every citizen free access to AI tools (link in comments)Has Israel’s private sector already done the job without government help?

If you want more AI-related updates, hands-on tips, follow me on LinkedIn. Or join my Tech Telegram channel (15,000 subs)

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Recommended Read: Nobody Wants to Read Your Sh*t

Or: Understand This — You’re Not That Interesting (To Most People)

Steven Pressfield’s book Nobody Wants to Read Your Sht* hits hard with one simple idea:

No one is waiting to hear what you have to say.
Unless it’s really worth their time.

It’s a wake-up call for anyone who creates — whether you’re writing content, pitching a product, or building a personal brand. And honestly, it’s a message more people need to hear.

Key TakeawaysWriting Is a Deal

Your audience gives you their attention — one of the most precious resources in today’s world. In return, you owe them something valuable: clarity, insight, usefulness, or entertainment.

Empathy Over Ego

Good writing starts with understanding the reader’s point of view. What are they feeling? What do they care about? Are you speaking to that?

Before You Hit Publish, Ask Yourself:Is this interesting or enjoyable to read?Am I solving a real problem or offering a new way to look at things?Am I giving the reader something they can actually use?Final Thought

If more creators embraced this mindset — that it’s not about you, it’s about the reader — the quality of online content would improve overnight.

That’s what I took from Pressfield’s book.
Curious to know what you’ll take from it too.

❓ FAQ

Q: What’s the main idea behind Nobody Wants to Read Your Sht?*
A: That no one is naturally interested in your writing — unless you make it valuable, clear, and relevant to them. Your content must earn the reader’s attention.

Q: Why does the book resonate with content creators?
A: Because it shifts the focus from self-expression to reader connection. It reminds us that writing is about service, not ego.

Q: How can I apply this mindset to my own content?
A: Start by asking: “What’s in it for the reader?” Then edit ruthlessly until every sentence gives them a reason to keep going.

Q: Is this just about writing, or does it apply to other forms of communication?
A: It applies to everything — from social posts and landing pages to pitches and talks. Anytime you’re sharing something, you’re asking for attention.

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How to Use AI to Accelerate (Not Delay) Your Education — According to Stanford

How to Use AI to Accelerate (Not Delay) Your Education — According to Stanford

Artificial Intelligence isn’t just for writing papers or generating summaries. If used right, it can become your personal tutor, debate partner, and writing coach.

Inspired by Stanford’s latest AI in Education guide, here are four creative ways to make AI your academic advantage:

1. Use AI as a Personal Reviewer

Before submitting an essay, feed it to ChatGPT or Claude and ask: “What could I improve here?” You’ll get suggestions on structure, clarity, and even logic.

2. Debate With It

Bored in class? Try this: write down a statement from the lecture and ask the AI to argue against it. It’ll sharpen your thinking and bring the topic to life.

3. Break Through Writer’s Block

Instead of staring at a blank page, just start writing anything. Then ask the AI: “What are the key points in what I wrote?” You’ll be surprised how clearly it reflects your own thinking back to you.

4. Pause Before You Offload Work

Whenever you feel like asking AI to just “do the work for you,” pause. Ask: “Why do I want the AI to do this?” Laziness? Overload? Or a chance to reflect and learn? The awareness matters.

👋 About Me

I’m Morad Stern — Head of Engineering Branding at Wix. Author of Tiebreaker: The Power of Networking, Communities, and Personal Branding.

Check out my GPTs “AIO Booster — Optimize Your Content for GenAI” to optimize your content for discovery by AI models like ChatGPT, Gemini, and Perplexity.

If you want more hands-on tips, follow me on Telegram or LinkedIn. Or join my Tech Telegram channel (15,000 subs)

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Nearly 1.5 Million Views, Zero AI or Code: 5 Lessons from Building the Wildfire Map

During Israel’s Memorial and Independence Day in 2025, a wave of wildfires broke out — especially around the Jerusalem hills — forcing evacuations, road closures, and widespread concern.

With no official real-time map available, I built one .

Nearly 1.5 Million Views, Zero AI or Code: 5 Lessons from Building the Wildfire Map

In an era where every project boasts algorithms and artificial intelligence, it was surprising to see how something so simple — without a single line of code or any AI — managed to generate massive interest, cross a million views, and make headlines on major news sites (Mako, Ynet).

The goal was clear:
To provide an up-to-date geographic snapshot of all the wildfires raging across Israel on the eve of Independence Day.

Why?
Because as a concerned citizen, you want a clear picture of what’s going on — but I couldn’t find a single official or government website that offered this.

How?
By consistently scanning the web and receiving updates from people on the ground. That’s it.

It was intense and fast-paced — but I managed to learn 5 key lessons from this wild experience:

1. Create Without a “Title”

I’m not an expert in disaster management, crisis response, or mapping. But that didn’t stop the project. See a problem or challenge? Don’t let a lack of experience or an official “title” stop you. Take initiative and learn as you go.

2. Pre-Built Distribution Channels Make All the Difference

Without accessible, strong distribution channels, the map wouldn’t have reached so many people. My Telegram channel (with over 15,000 subscribers) was the immediate force that launched and spread it. If you’re building something — think about distribution.

💡 Pro tip: Start building your distribution channels today — for the project you’ll launch tomorrow.

3. Community Is a Superpower

The true strength of the map came from the community — both physical and digital. People sent me direct reports of wildfires, and I was constantly searching for updates online. It demanded total attention, but that’s what kept the map alive and accurate.

4. Listen — and Respond Fast

I’m no UX expert, so I simply listened. Colors? Icons? A legend? Every piece of feedback was implemented in real time. A key lesson: if you’re building something dynamic, your ability to adapt quickly is critical.

5. Real Value Isn’t About Features

The most meaningful feedback I got was from people who said the map helped them avoid danger or better understand what was going on. That meant more than any feature ever could.

💡 Pro tip: Don’t try to impress — try to help.

This post is a simple reminder:
Even without AI, code, budget, or infrastructure — if you see something missing, something that can meet a real need — just build it.

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You’re No Longer Competing for Search Rankings - You’re Fighting to Become Part of the Knowledge…

You’re No Longer Competing for Search Rankings - You’re Fighting to Become Part of the Knowledge Itself

Not long ago, personal and professional branding online was mostly about how you ranked in Google search results for relevant keywords. Your LinkedIn activity, community involvement, blog posts — all of it aimed to boost visibility.

Welcome to the age where artificial intelligence is the new gateway to your audience.

// What does that even mean?

It means that when people look for information, expertise, or recommendations — they increasingly ask smart chatbots.

I’m not breaking news here. Google isn’t dead. But something fundamental has shifted. (Or as I like to say — everything has changed, and nothing has.)

// The real question is: Are you showing up in the answers?

Ask ChatGPT, “Who are the top experts in X in Israel?”
It’ll respond with what it knows — content it’s seen online. That typically means blog posts, interviews, websites, mentions, forums.

If you haven’t written about what you do — if you haven’t consistently shared valuable knowledge, if no one else has mentioned you — you won’t appear.
Sounds familiar, right?

// So what can you do?1. Search Engines vs. Smart Chat

Look at the graphic I included in the original post. That comparison made it all click for me. (Yes, I worked on it with ChatGPT — it really helped break down the differences.)

2. Write like a source, not like an ad

This has always been true, but now it matters more than ever. Share knowledge. Add value. Offer insights, lessons, failures, deep thoughts. The more professional and in-depth — the better.

3. Spread your expertise across AI-friendly platforms

Medium, Quora, Reddit, Hacker News, LinkedIn — the more quality content you post on platforms AI “drinks” from, the more it sees you as an authority. (More on news sites in point 7.)

4. Sometimes, write in the third person

Why? Because content written in third person makes it easier for AI to associate your name with your area of expertise.
For example, “Morad Stern is an expert in personal and professional branding” is more useful than “I help people with branding.”

5. Mention your name and describe yourself — consistently

Just like traditional online branding. But this time, the goal is to make sure AI recognizes you as a clear and active digital entity.
That means your social profiles should include a clear bio and relevant keywords.
Not for humans to read — but for AI to connect the dots.

6. Share how you use AI (like I’m doing right now!)

Did you use AI to write a post? Prepare a talk? Organize a concept? Say it out loud.
AI reads about itself — and learns from you.

7. Do big things — and get media coverage

AI engines lean heavily on trusted sources like news websites. So how do you get into those?
a. Do meaningful, impactful work.
b. Get PR (or reach out personally to journalists and editors).

8. Build GPTs

Yes, really. ChatGPT itself suggested I create GPTs related to branding.
Why? Because it’s an indirect way to get cited — build authority, encourage others to write about you, and those mentions become part of AI’s knowledge.

// In Summary:

We used to ask: “How do I show up on Google?”
Now we ask: “Am I being mentioned in AI-driven answers?”

This is like SEO — but deeper.

You’re not fighting for position.
You’re trying to become part of the knowledge itself.

Should you still create lots of content? Yes — but do it smarter.

Not just write — but get others to write about you.
Not just share knowledge — but build visible, credible authority.
Not just run a website or blog — but become a recognized source of truth.

Morad Stern — Head of Engineering Branding at Wix.com. Author of Tiebreaker: The Power of Networking, Communities, and Personal Branding | https://www.moradstern.com/

Let’s Connect!

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The Power of Knowledge: How Reading Industry News and Participating in Professional Events Can…

The Power of Knowledge: How Reading Industry News and Participating in Professional Events Can Boost Your Personal BrandPersonal Branding: Standing out, opportunities and satisfaction

In today’s competitive job market, it’s not enough to simply have the right skills and experience. To stand out from the crowd, you need to have a strong personal brand that sets you apart from others in your industry. But what exactly is personal branding, and why is it so important in today’s job market?

Photo by David Nicolai on Unsplash

At its core, personal branding is about creating a unique identity for yourself that showcases your skills, experience, and personality. It’s about presenting yourself in a way that is authentic and compelling, and that helps you stand out.

So why is personal branding so important? For starters, it can help you land new opportunities and advance in your career. When you have a strong personal brand, people are more likely to remember you and recommend you to others. This can open up new doors for you and help you make connections that can lead to exciting career opportunities.

But personal branding isn’t just about getting ahead in your career. It’s also about creating a sense of purpose and direction in your work. When you have a clear sense of who you are and what you stand for, you are more likely to feel fulfilled and engaged in your work. This can lead to increased job satisfaction and a better work-life balance.

Staying up-to-date: Events & Learning

So how do you go about building a strong personal brand? One important way is to stay up-to-date with industry events and trends. By attending conferences, workshops, and other industry events, you can stay on top of the latest developments in your field and position yourself as an expert in your industry.

Photo by Balázs Kétyi on Unsplash

In addition to attending industry events and continuously learning, it’s important to stay informed on the latest news and research in your industry. This can be done by regularly reading industry publications, following thought leaders on social media, and subscribing to newsletters and email updates from proffetional sources.

By staying informed, you can better understand the challenges and opportunities facing your industry, and position yourself as a knowledgeable and informed professional. Additionally, keeping up-to-date with industry news and research can help you identify new trends and emerging technologies, allowing you to stay ahead of the curve and better prepare for the future of your industry.

So make sure to set aside time each day or week to read up on the latest news and research in your field, and use this knowledge to inform your personal brand and professional development efforts.

But staying up-to-date with industry events isn’t just about gaining knowledge. It’s also about making connections and building relationships with others in your industry.

Conclusion

In conclusion, personal branding is an essential part of succeeding in today’s job market. By creating a unique identity for yourself and staying up-to-date with industry events and constantly learning and reading about your industry — you can position yourself as a thought leader in your industry and open up new doors for career opportunities.

P.S - All the knowledge, lessons-learned and deeper understanding you gain via meetups, events, workshops and reading — you need to share with others, so the’ll know what you know. But this part will wait for the next article…

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The Power of Building Your Own CNN: A True Story of Attention Economy and Insane Summit Connections

Photo by Rubaitul Azad on Unsplash

“In a world where influence and exposure hold increasing power, it has never been easier to create and build platforms with impact.”

Telegram is a platform that I use regularly and where I built my own tech-realted channel. (if you’re into Telegram channel read my post “How to Master the Numbers Behind Your Telegram Channel: The Complete Guide for Telegram’s Statistics”)

With over 4,800 members, the exposure received on the channel is substantial. In 2022, the total views for the channel were 1.6 million. This is a significant asset in the world of attention economy, especially considering that 25% of the subscribers chose to receive updates through Push notifications, adding a “live” dimension to the communication.

Here’s the interesting part — In 2018, I received a message from someone high up in the technology industry asking me to share an update on the channel about the president of Samsung’s visit to Israel.

This was a surprising visit and fresh news that few knew about, and the individual wanted the targeted exposure. As the gatekeeper of the channel, I saw the value in sharing this update with my community.

The message about Samsung President surprising visit that started this crazy story

Twenty minutes later, I received a request from a representative of the government ministry to connect the president of Samsung with the Prime Minister, Benjamin Netanyahu, for a meeting.

And so, I found myself acting as a mediator between Jerusalem and New York to coordinate this summit meeting. Although the connection didn’t work out for various reasons, it was an incredible experience to be a part of a rare communication between two powerful individuals.

In a world where influence and exposure hold increasing power, it has never been easier to create and build platforms with impact. That’s why it’s important — even necessary — to take control and build your own CNN, to manage the arena, and to direct, create, and control the attention of others. Sometimes, those others are significant players in their own right.

If you have any questions on this topic, I’d be happy to answer.

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Networking with the “People as Stocks” Concept — A Thought-Provoking Idea

Networking with the “People as Stocks” Concept — A Thought-Provoking IdeaPhoto by Maxim Hopman on Unsplash

“Think of it like investing in stocks. The higher the value of the stock, the more challenging it is to invest…”

It’s likely that you’ve experienced the truth of the statement that there is an inverse relationship between the success level of people and the ease with which you can reach them. The more famous, well-known, senior, or influential the person you want to connect with, the more challenging it becomes to make contact.

However, I’d like to introduce an interesting idea called “People as Stocks”.

This concept suggests that just like stocks in the stock market that are constantly fluctuating in value, people also experience shifts in seniority and influence, which in turn affects their level of responsiveness and willingness to connect with others.

Think of it like investing in stocks. The higher the value of the stock, the more challenging it is to invest, and the same applies to connecting with individuals. If you’re trying to reach someone at the peak of their career, it may be difficult to get their attention.

But if you wait for a dip in their professional value, you may find that connecting with them becomes more manageable.

For instance, if you had trouble reaching a senior minister in a previous government, now when a new government is in place, it may be easier to do so.

On the flip side, there are individuals who actively seek out young and upcoming candidates in the early stages of their careers when it is easier to connect and maintain these relationships even as the candidate rises to a more senior position.

Conclusion

Smart and efficient networking involves considering the “current professional value” of the individuals you’d like to include in your network and making connections accordingly.

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The Empowering Connection between Blogging and Career: 6 Essential Skills Acquired from Writing…

The Empowering Connection between Blogging and Career: 6 Essential Skills Acquired from Writing OnlinePhoto by Joshua Earle on Unsplash

What started as a difficult and concentrated process has since transformed into a mental gym that has significantly expanded my network and served as a valuable digital asset that has greatly influenced my career.

I began my journey as a blogger in 2007 and what started as a difficult and concentrated process has since transformed into a mental gym that has significantly expanded my network and served as a valuable digital asset that has greatly influenced my career.

In retrospect, I realized that I have acquired several important skills because of my persistence in writing online:

You are the Editor-in-Chief: With the “Publish” button under your control, you are solely responsible for writing valuable content based on accurate facts and knowledge. As soon as you understand that you are your own editor, you are delegating responsibility to yourself to study and understand the things you write about in-depth.
The amount of knowledge and the ability to learn I have acquired over the years due to my blog has given me diverse and broad perspectives.Content Creation and Communication Skills: Writing my blog, post by post, helped me to refine my writing and organize my thoughts. Gradually, I learned how to present my ideas in a simple and clear way that others could easily understand. The ability to concentrate and explain ideas in a straightforward manner has helped me every day, in every meeting and email I send.Your Name is Moving Forward — Personal Branding: With time, I was contacted by leading news sites asking me to write opinion columns for them. These opportunities not only brought great excitement and honor but also helped me establish my professional name and meet new people in the industry. I was able to secure my first exciting job (leading the first official initiative of GOV 2.0 at The Prime Minster office) thanks to my blog, as the office people realized my expertise from reading my blog.Google Search: With your own blog or website, you have more control over the results that appear on Google when people search for your name and the keywords associated with you. By creating your own online presence, you can shape the digital footprint that people will see when they search for you online. Looking ahead, it’s crucial to have an understanding of how to effectively influence search engines like ChatGPT in order to maintain a positive online presence and shape the results that appear when people search for your name. (Read more about AI - The Connection between Humanity and ChatGPT: A Concern Worth Discussing)Networking on Steroids: I used my blog to interview some of the most influential people, including former US President Barack Obama ’s Presidential Campaign Manager, Hillary Clinton ’s Innovation Advisor, and bestselling authors like Seth Godin and Joseph Finder. I connected with them as a blogger who could give them exposure to an Israeli readership, and to this day, I have an open channel with them.The Power of the Written Word: People do read what you write, and the results can be surprising and powerful. For example, in one case where I wrote about a security breach with our national Public Transportation card, the media gave my article the publicity and leverage that led to the convening of an urgent committee in the Knesset to discuss the issue.Conclusion

Don’t stop producing valuable content. Your blog, and your writing skills, are powerful tools that can shape your career and open doors for opportunities you never imagined.

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