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Sales Promotion in Postmodern Marketing
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Christian Petersen
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— published 1994
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Crackingjack!: Sales Promotion Techniques : And How to Use Them Successfully
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— published 1994
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Sales Promotion in Europe: Case Studies of Europe's Great Campaigns
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European Sales Promotion
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— published 1994
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Crackingjack!: Sales Promotion Techniques and How to Use Them Successfully
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Grosse europäische Promotions. Besonders erfolgreiche Verkaufsförderungskampagnen
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Choosing the Right Sales Promotion
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Only £3.95?!: The creative element in sales promotion
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