Chris Green's Blog

INVITE - I built this community for the Napoleon Hill Institute - and I'm letting you join for free

A few months ago, I was hired by the Napoleon Hill Institute to create an online community for their thousands of members.

The result? The Napoleon Hill Community.

This was such a fun community to build! It has live events, community chat, downloads, resources, and much more.

And you can join it FOR FREE!

JOIN THE COMMUNITY (YES, FOR FREE!)

No catch. No upsell. Just access to all of the Napoleon Hill Community resources including a copy of the best-selling self-help book OF ALL TIME, Think and Grow Rich.

Come see what all the hype is about!

Here's a secret: I'm the ADMIN, so if you message the admin, you're messaging ME. Shhhh. Don't tell everyone. It's our little secret.

See you there!

Chris

🎁 The Book Every Author Needs (and it’s free)

I’m officially pre-launching my new book Sell More Books: The Shockingly Simple Formula to Connect with Readers, Build an Audience, and Achieve Bestseller Status (without spending money on ads). 🎉

This is the book I wish I had when I published my first one back in 2011. It’s short, tactical, and designed to actually help authors move the needle.

As always, I’m overdelivering at launch.
You’ll get:

✅ The book (PDF + Kindle) – FREE
✅ A 5-day Book Marketing Masterclass
✅ My full Udemy course on book marketing
✅ All future updates + strategy drops

🎁 Get it all here → https://book.authorpreneur.com

If you’ve written a book—or plan to—you need this. No fluff, no gimmicks, just a better way to reach readers and grow your audience.

Let me know what you think,
– Chris

Authors: Stop Chasing Book Reviews (And Start Doing What Actually Works)

I talk to a lot of first-time authors—and I see the same pattern over and over again.

They publish their book… and then start obsessing over reviews. “How do I get more reviews?” “How many reviews do I need to make sales?” “Should I pay someone to review it?”

I get it. Reviews seem like the next step. They’re visible, measurable, and everyone says you need them. But here’s the honest truth:

👉 Book reviews don’t sell books. Not by themselves.

💡 Reviews Are a Reflection, Not a Strategy

You know what does generate reviews?

✅ Sales ✅ Giveaways ✅ Real readers who actually read your book and liked it enough to leave feedback.

But here’s the kicker—those things only happen when you have a system in place to reach people in the first place.

📉 The Problem With “Review-Hunting”

Too many authors spend time and money on review-swap groups, sketchy paid review sites, or chasing family and friends for 5-star praise. But that’s not how Amazon wants it to work.

Amazon’s system is built on trust. They want honest, unbiased, anonymous reviews. Not favors from your cousin or some stranger who got paid $10 to skim your first chapter.

Even well-meaning “review networks” have to walk a legal tightrope—trying to stay anonymous and avoid triggering Amazon’s Terms of Service. If you have to stress about whether your review strategy is breaking the rules, you’re probably on the wrong path.

The truth is: 👉 If your book doesn’t already offer value, more reviews won’t fix it. 👉 If your system isn’t set up to reach real readers, you’ll keep spinning your wheels.

✅ The 2-Step Author Marketing Process I Recommend

Let me show you what I teach the authors I work with. It’s a simple 2-step process—but most people focus only on Step 2.

Step 2: Go Engage

This is the action part. This is where you feel like you're “doing something.”

You get on social media and join the conversation. You find your readers—on TikTok, Reddit, Facebook, LinkedIn, Instagram—wherever they hang out. You comment. You answer questions. You share valuable content. You’re not just dropping your book link and running.

You’re being useful. Human. Helpful.

That’s how people notice you. That’s how they start clicking on your profile.

But none of that works unless you’ve done Step 1...

Step 1: Build the Foundation

This is the part most authors skip.

Before you try to "do" marketing, you have to make sure your system is ready to receive attention. That means:

✅ Your website is set up intentionally.

Offer a free digital copy of your book in exchange for an email address.Don’t just send traffic to Amazon. Build your list. Own your audience.

✅ Your social media bios clearly present you as an author.

Use your link-in-bio to send people to your free offer, not your Amazon link.Make it easy to say “yes” to learning more about you and your book.

Step 1 doesn’t generate sales or reviews directly—but it sets the stage so that when you engage (Step 2), you actually get something out of it.

No more wasted time. No more attention leaks.

🧠 The Real Reason Authors Struggle with This

Authors are overwhelmed.

They’re trying to navigate the world of publishing and marketing—usually alone. They don’t know what they don’t know. They get bad advice from people selling hype or one-size-fits-all tactics. They think more reviews will fix a broken system. It won’t.

You don’t need more reviews. You need more readers. You need a way to attract attention, capture it, and follow up with it.

That’s what I help authors do.

🚀 Final Thoughts

If you’ve been obsessing over Amazon reviews, relax. Your job isn’t to chase stars—it’s to build a system that consistently brings new readers into your world.

👉 Set up your foundation. 👉 Show up and engage. 👉 Let the reviews come naturally.

It works. I’ve done it. I’ve helped others do it.

If you want help doing it too, shoot me a message or request an Author Audit here: https://www.authorpreneur.com/audit/

You don’t have to figure this out alone.

The Authorpreneur Podcast is LIVE!

On The Authorpreneur Podcast, I speak with authors who are using their books as a part of their business. Episodes are free-flowing conversations where we talk about books, business, entrepreneurship, and marketing.

The first five episodes are LIVE on ​Spotify​, ​Amazon​, ​Apple​, ​I❤️Radio​, and ​YouTube​ with new episodes dropping every Tuesday and Thursday at 10 AM!

You can find all of the podcast links at: ​https://www.authorpreneur.com/podcast/​

This podcast is for anyone who is interested in publishing a book and using it to promote and grow their business or personal brand. In each episode, you'll learn specific ways how authors are using their books to reach new customers, grow their businesses, and change the world.

SPOTIFYAMAZONAPPLEI❤️RADIOYOUTUBE

Episode #1: ​Nate McCallister​, author of ​Evergreen Affiliate Marketing​

Episode #2: ​Jason Wolbers​, author of ​The Power of a Positive Mindset​

Episode #3: ​Giovanni Dienstmann​, author of ​Wise Confidence​

Episode #4: ​Richard Weylman​, author of ​100 Proven Ways to Acquire and Keep Clients for Life​

Episode #5: ​Kyle McDowell​, author of ​Begin With WE​

Episode #6: (drops 4/23) ​Jeanne Collins​, author of ​Two Feet In​

Episode #7: (drops 4/25) ​Brad Young​, author of ​C.H.A.N.G.E.​

Want to be a guest on The Authorpreneur Podcast? Just reply to this email and let's talk! Also, if you know someone who would make a great guest, please forward this email to them.

I'm Starting a Book Club (and you're invited)

Have you ever read a book that was so good that you immediately read it again?

Or listened to an audiobook and then bought the physical book anyway?

Or found yourself talking about a book to anyone who would listen?

It's fun, right? Discovering something new that you find fascinating and wanting to share it with other people?

For me, one of those books is How To Get Paid For What You Know by Graham Cochrane: ​https://www.amazon.com/gp/product/1637740670​

The book does an amazing job of explaining how to build a business by turning your knowledge into an online course and then marketing it using social media. If you've been following me for a while, you probably know that this is something that I really enjoy helping people with.

But the book leaves out an incredible valuable piece: BOOKS.

Adding self-published books to this business model is like adding a TURBO CHARGER or a CHEAT CODE. Books just make everything EASIER and FASTER because they open up some amazing marketing opportunities.

So I'm starting a 12-week BOOK STUDY where we will dive into this book. I'll be helping people go from start to finish and creating their own knowledge-based business that includes their own self-published book.

It's all going down in the ​Authorpreneur Community​ on Skool:

​https://www.skool.com/authorpreneur​

When you join, I'll send you a WELCOME PACKAGE that includes my bestselling book, The Authorpreneur Blueprint:

The Authorpreneur Blueprint ($150 value): ​https://www.amazon.com/dp/B09TZLM1T3​

Plus, I'll send you a Kindle redemption link to The Authorpreneur Blueprint Kindle Edition ($100 value): ​https://www.amazon.com/dp/B09VF1QT3M​

By the end of the BOOK STUDY, you'll have everything that you need to start your own knowledge-based business and combine it with the POWER of a self-published book!

​https://www.skool.com/authorpreneur​

If you're looking for a FREE GROUP about self-publishing, you can also join the Self-Publishing Community on Skool:

​https://www.skool.com/selfpublishing​

What does it mean to be 'Good Enough' when it comes to self-publishing?

I see so many posts about editing and hiring professional editors and it feels like a lot of people are frustrated with the process of hiring and using a professional editor.

It also feels like people think that they can't (or shouldn't) publish WITHOUT a professional editor.

Well, in the days before social media and self-publishing, this made sense.

But I disagree with this today.

I would say that a self-edited self-published book is BETTER than a non-published book.

It also feels like lots of people get confused and overwhelmed about where to find an editor and how much they should cost.

And for many people, a proper, professional editor is a major expense that they may never be able to afford.

Then, they worry that even if they can afford an editor, that they might get ripped off.

And they ultimately end up finding typos and errors that their editors missed and they feel frustrated at the entire process.

Well, if you are finding more typos and errors that your editor, it's either:

You got ripped off.

Or your editor is really bad.

But there is a THIRD OPTION:

You might be a better editor than you're giving yourself credit for.

I think that for many people, the case can be made that they are a "good enough" editor for themselves.

And that their books are "good enough" to self-publish and get out there.

Especially when you use all of the auto-correction and error-detection features of Microsoft Word, Google Docs, Grammarly, and ChatGPT (just to name a few).

I have nothing against editors. Yes, being able to afford a professional editor will always be "better", but when is a book considered "good enough"? And what should someone do if they simply can't afford an editor?

Well, what is considered "good enough" will be a different answer for everybody, but I would make the case that there are A LOT of writers who are plenty "good enough" and just have to realize this and get a little nudge.

Maybe this can be your nudge.

So, how many self-published books are "good enough" but aren't getting uploaded because people are worried about a few typos?

Or may never get published simply because people just can't afford a professional editor?

In my opinion, it's TOO MANY.

I'll say it again: A self-edited self-published book is BETTER than a non-published book.

And yes, before anyone jumps all over me, a professional editor will ALWAYS be better than not.

But if you can't afford an editor, just remember that you might not need one, especially with all of the free writing aids and writing communities available online.

Remember, you can always take your book down or fix/update your manuscript and re-upload it to correct future copies.

So for any frustrated authors out there, I just want you to know that there is a good chance that you and your book are already "good enough'. So keep pushing forward so that we can welcome you into the published-author club!

This is just an observation and I hope that it helps more people achieve published-author status through self-publishing.

I say all of this as someone who published their first book in 2011 and I've published dozens of books since then. I've sold thousands of books, received thousands of reviews, and I've personally helped hundreds of people become self-published authors. Many of them were PLENTY "good enough" to self-publish on their own and they just needed me to give them a little confidence boost.

I wouldn't even consider myself a "good writer", but I would call myself a "good-enough writer". I definitely rely on spellcheck and the built-in tools in Microsoft Word (and I still miss things).

And yes, my books still end up with typos. But my readers don't fuss over typos. Some actually enjoy trying to find typos and letting me know (free editing) and I've never received a bad review over them.

If you've read this far and want to join my new Self-Publishing Community, here is the link: https://www.skool.com/selfpublishing

Something that I've never shared with anyone

I've added an incredibly valuable BONUS to the Self-Publishing Challenge!

This is something that I've been working on for over a year that I've never shared with anyone before.

Here's the scoop:

When I teach people about self-publishing, I focus on using books to build a business. Sure, collecting royalties is great, but you'd have to sell A TON of books to make any significant money.

But when you use your books to establish yourself as an expert and build your own audience (email list, social media), then you have something incredibly valuable.

This is why I recommend that people write their books in such a way so that they benefit from people reading their book even if they give it away.

To put it another way, people who read your book should end up on your email list because of an incentivized call-to-action as well as find (and follow) you on social media (you can do this by making it really easy for them through QR codes).

When you use KDP, you unlock some amazing marketing options that let you get your book in people's hands FOR FREE.

You can make your book FREE on Kindle, but the other way is the Free Plus Shipping Book Funnel.

Maybe you've already seen a site like this. They offer you the book "for free" and you just pay for shipping (and handling). This is often $5.99 - $9.99 or so.

This S&H fee will actually cover the printing cost of the book AND the shipping and leave you with a little bit extra so that it doesn't actually cost you anything to get your book into your customers hands.

SECRET TIP: You can actually have Amazon ship these types of orders for you for as little as $7 TOTAL (book + shipping) and you never leave the house or touch a book.

So what is my awesome BONUS that I'm including in the Self-Publishing Challenge?

I've secretly been collecting all of the best free plus shipping websites! I have a list of 89 DIFFERENT BOOKS that are available for free, just pay shipping.

And I'm sharing this list exclusively in the ​Self-Publishing Challenge​!

The list includes:

The website, links to the same book on Amazon (paperback + Kindle), and the prices on Amazon (print and Kindle).

And you know I'm going to make this NEXT LEVEL, right?

I've also included the links to the Facebook Pages that are used to run the ads AND links to the Facebook ad accounts so that you can SEE THE ACTUAL ADS that are used to drive traffic to these book offers.

You can see which ads WORK because you can see how long their ads have been running (people keep running ads only if they are working).

No need to reinvent anything. Just see what works and then plug your own book into a great free plus shipping book offer!

This list is just one of the many BOUSES that I'm including in the ​Self-Publishing Challenge​ that starts NEXT WEEK!

Have you always wanted to write a book but you thought that it would "take too long" or that it would be "too expensive"? Well let me help you overcome all of your objections through my new ​Self-Publishing Challenge​!

​https://challenge.selfpublish.co/selfpublishingchallenge​

It's ten days of LIVE training and Q&A sessions with me where I'll teach you everything that you need to know to publish your own book.

When I explain all of this to people, I can literally see the gears start turning in people's heads when they slowly start to realize that everything they've thought about book publishing is probably wrong and that they actually could write a book! I see it over and over again and it's fun to watch every time.

And when you join the ​Self-Publishing Challenge​, you will also get OVER $1,200 in BONUSES as well as TWO BOOKS shipped directly to your door. And, if for any reason, you decide that the challenge was not what you needed, you can KEEP BOTH BOOKS as my gifts to you.

​https://challenge.selfpublish.co/selfpublishingchallenge​

I'm so confident that the Self-Publishing Challenge will be the most enlightening, exciting, and valuable training that you've ever seen that I'm including a no-questions-asked 100% money-back guarantee.

Not satisfied? Just ask and you'll get a 100% refund.

And you can KEEP THE BOOKS, ​The Authorpreneur Blueprint​ and ​The Rise of the Reader​, as my gifts to you!

That's right, join the Self-Publishing Challenge and if you're not completely satisfied just ask and get a 100% refund, and you can KEEP THE BOOKS!

​https://challenge.selfpublish.co/selfpublishingchallenge​

Need 1-on-1 help? I got you.

Join the Self-Publishing Challenge and get your own 'Author Audit'

I'll make this a really easy decision for you and make joining the Self-Publishing Challenge worth your while.

I'm including a personal, 1-on-1 consulting call that we call an Author Audit for everyone who joins the challenge.

Are you an aspiring author?

What would it mean to you to finally get over the hump and become a published author? Let's figure out your topic, put together an outline, and set up your social media profiles.

Are you an established author?

What would it mean to you to finally have a proven marketing plan to sell more books?

Let's review your current book marketing strategies and start getting more book sales and grow your email list.

Self-publishing and book marketing are my specialties! Let's connect and achieve your publishing goals!

​https://challenge.selfpublish.co/selfpublishingchallenge​

Self-Publishing Community @ Skool

We have a new online community @ Skool!

https://www.skool.com/selfpublishing

It's FREE to join and you can learn everything that you'll ever need to know about self-publishing on Amazon with Kindle Direct Publishing (KDP).

We help you write, publish, market, and launch your book. You can become a bestselling author through the power of print-on-demand!

Plus, when you join, I'll send you a free Kindle copy of Jeff Walker's bestselling book, LAUNCH!

https://www.amazon.com/gp/product/B08ZD8F8BR

The Self Publishing Challenge (starts January 29th)

Happy new year! First off, thank you for being on my Authorpreneur email list. I'm looking forward to 2024 and I hope that you are as well.

If you're reading this email, then you are one of the very first people to know about the ​Self-Publishing Challenge​! This is my new 10-day online challenge designed to help people understand the POWER of self-publishing and Amazon's Kindle Direct Publishing platform (KDP). The challenge will help new authors publish their first book as well as help existing authors improve their book marketing to sell more books.

See the challenge -> ​SelfPublishingChallenge.com​

And don't worry if you're 'not an author' or if you think that you could never write a book. I am confident that his challenge will be the most exhilarating and VALUABLE training that you'll take this year.

Why? Because it's not just about becoming a published author (even though there are a lot of awesome perks that come with published author status).

It's about the fact that KDP is 100% free to use and when you put in the time and effort to publish your own book (easier than you think), you'll have your own Amazon product page and when your book sells, Amazon will do ALL OF THE WORK and send a royalty check to your bank account.

How amazing is that?

I've taken everything that I've learned from my previous challenges to make the ​Self-Publishing Challenge​ my best challenge yet!

When you join the ​Self-Publishing Challenge​ , you'll get:

-10 Days of LIVE self-publishing training and Q&A (starting on January 29th)

-Video replay access of each day (in case you can't attend live)

-Exclusive online community access (connect with other authors and entrepreneurs)

-Over $1,200 in BONUSES (everything you'll ever need to become a successful author)

-Two books delivered right to your door (+Kindle copies) ($215 value with my famous 'Keep The Books Guarantee')

And I'm introducing my new 1-on-1 'Author Audits'!

If you're a new author, we'll meet directly on Zoom to discuss your book topic and how prepare for a successful book launch.

If you're an existing author, we'll review your current book marketing activities with the goals of growing your email list and selling more books.

Good stuff, right? So, how do you get an Author Audit? Easy! Simply join the ​Self-Publishing Challenge​ !

Like I said, I've included EVERYTHING, including a 1-on-1 call with me, to ensure that you see self-publishing success with KDP.

But don't wait until the last minute to sign up! Like all of my challenges, once the challenge starts, you can no longer join! And you would no longer be able to get the $1,200+ in bonuses, the bonus books, or the Author Audit.

If you have any questions, please just ask.

Thanks!

Chris Green

I'm feeling generous

My friend Nick from Bookthinkers.com wrote a new book titled The Rise of the Reader that launches on November 1.

And I want to help make his launch a wild success!

So I've put together a VERY generous offer.

Just pre-order Nick's new book (under $15), and I'll send you THREE bonus Kindle books that would normally cost you over $200:

You'll get Kindle copies of The Authorpreneur Blueprint ($199 value), Online Arbitrage ($24.99 value), and Launch by Jeff Walker ($9.99 value).

How? Simply place a pre-order for Nick's book on Amazon here:

​https://www.amazon.com/dp/B0CHF8VBYW​
(paperback or hardback, not Kindle)

Then, fill out this form:

​https://forms.gle/jWM8oF9BeRH8Pm8w9​

And I'll send you Kindle redemption links for all three books.

SUPER BONUS (LIMITED to 25 PEOPLE):

Pre-order TEN+ copies of Nick's new book, and I'll really sweeten the deal!

You'll get the three Kindle books above PLUS:

-Kindle copy of Mel Robbins High 5 Habits ($12.99 value)

-Kindle copy of Russell Brunson's DotCom Secrets ($9.99 value)

-Paperback copy of The Authorpreneur Blueprint ($199 value)

-Hardback copy of #ASKGARYVEE ($10 value)

All you have to do is pre-order 10+ copies of Nick's book on Amazon here:

​https://www.amazon.com/dp/B0CHF8VBYW​
(paperback or hardback, not Kindle)

Then, fill out this form:

​https://forms.gle/jWM8oF9BeRH8Pm8w9​

And I'll send you Kindle redemption links for ALL FIVE books.

Plus I'll send you two more books in the mail.

That's another $200+ value!

Plus, Nick also has his own launch promo with a prize of 500 BOOKS!

To enter Nick's raffle, just upload the screenshot of your pre-order here:

​https://nickhutch.com/giveaway/​

The bonus Kindle books can only be redeemed in the USA.

Questions? Just ask!