Alan M. Siegel's Blog, page 122

The Big Egg Hunt: Fabergé’s big brand experience

Surrounded by so much stimulation, it’s nearly impossible to capture the attention, let alone the imagination, of New Yorkers. One recent brand initiative, Fabergé’s Big Egg Hunt, has managed to cut through the clutter and resonate with scores of New Yorkers, including me.

Remembering a giant: Wally Olins 1930 – 2014

We're saddened at Siegel+Gale by the passing of branding giant Wally Olins.

My bird has a new beak: A designer’s take on the Twitter refresh

Hey everyone. Huge news. Twitter has recently announced a new design change.  And guess what? The Internet hates it.

You Above All: JetBlue and the art of the brand promise

Recently, my husband and I booked our third annual pilgrimage to Las Vegas, where we’ll continue our tradition of sampling exotic cuisine, taking in a lively show and hitting the penny slots (hey, big spender!).

This year, in addition to some delightful R&R, I’m giddy with joy at the prospect of flying across this great land of ours on JetBlue.

Let me explain.

ADC Festival 2014: A new take on a creative conference

I just returned from Miami's beautiful, classy, tacky, elegant, loud, colorful South Beach, where I went for this year's ADC Festival of Art + Craft in Advertising and Design.

This was the second year that ADC hosted this festival—it featured a great lineup of workshops during the day, combined with award shows at night.

Here’s a recap of the event from my perspective...

Throwback Thursday tax edition: The IRS and Siegel+Gale

It’s throwback Thursday–to mark tax day, we’re showcasing our work with the Internal Revenue Service.

In 2010, almost three decades after we created the 1040EZ tax form, the IRS approached our team with another major challenge: letter proliferation.

Imprint Gallery: Siegel+Gale team adorns the New York office with their art

For the inaugural quarter of Siegel+Gale's rotating gallery, Imprint has curated a collection of photography, film and video stills. Captured by our talented staff, these images are displayed throughout our New York office.

Personal branding: What’s a Millennial to do?

We’re constantly being told to define our personal brand. Whether it’s how we display ourselves on LinkedIn, what we blog about (let the judging begin) or how we dress - we’re always fighting to resonate within society.

Young professionals especially are told to know their personal brand and make it unique. But the problem with this advice is this: how do we determine what is the best brand for us when there are so many strong personal brands around, and when we’ve been raised on the mantra that we are anything and everything?

The Power of Word of Mouth: How simple can drive success

I have a new local favourite for my Saturday morning coffee that serves the best chocolate croissants in the world. Its called “Shot” - a catchy name for a small coffee shop that opened last summer and has become a hit with Fulham locals.

Everyone knows it, everyone talks about it –it’s been a tremendous success. Shot features great products and nice service – a simple recipe. The power of word of mouth becomes clear to me as Shot grows.

2014 Brand Madness: How the NCAA Final Four match up (from a branding perspective)

2014 Brand Madness We’re down to the Final Four. If instead of shooting percentages and defensive style we looked at a different set of fundamentals, who would win the Big Dance?