Mike Michalowicz's Blog, page 27

A Warning About Your Business Instincts



Ever get those gut feelings? I do too. High five, we’re aware individuals!

Do you rely on that intuition to make big decisions in your business? I kind of hope not, unless you’re the luckiest human alive.

Perhaps the biggest lesson I have learned is that relying on my gut feelings can be a dangerous thing. (Yes, been there, done that.) Your business can’t afford to lean on gut feelings alone to ensure an upward trajectory. What you need is to back those feelings up with some logic. My answer to that? Data. (You know I love my data!) Data speaks the truth. Your gut? Usually, but it’s a gamble, and you have no data to predict the outcome.

As an entrepreneur, you’ve probably learned to follow your intuition. It’s a big part of what paved your path toward business ownership. Trusting your gut feels so right, and it works in the beginning.

But heed my warning! When your business is new, it’s easier to go with your gut because there are few elements and less moving parts, so you’re able to focus. As your business grows, however, there are going to be many variables that you can’t see. Relying on those gut feelings will create a very myopic view and lead to wrong or damaging decisions.

The data? Now that’s what speaks the truth. I’m not telling you to throw your intuition to the wayside, but it’s important to conduct some research and do an in depth data analysis. 

If the data you collect is inconsistent with your gut feeling, don’t be disappointed. Be glad you saved your business and found what really works without question. If the data is aligned with your gut feeling, pause before celebrating that victory. Then dig a little deeper to ensure you avoid a cognitive bias, and haven’t just found material skewed in your search that only affirms what you believe. Then look for more data, so you’re one hundred percent confident. 

Remember. It’s good to be aware of your gut feelings. Those instincts date back to the beginning of man and are there for a reason. But when it comes to your business, what you can always rely on – is the data.

What are some resources you use to collect data for your business? 

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The Business Book You Should Read First

For me, writing is an iterative process. On average I spend five years of researching and testing as I prepare for one of my books. That entire time I am documenting the journey, recording my findings and writing (a lot of) content for the book. During the final year of my process I assemble the book,  by determining what works together and what doesn’t. In the final year I do almost pure writing and pure (sometimes painful) deleting. Unfortunately, there is certain stuff that just doesn’t fit in with the flow, or is better suited for a future book, or my editor simply had me take it out.

Typos and all, here is an excerpt from the lost content from Fix This Next. 

Enjoy.

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Since I have written five books now, the question I am asked most often is, “Mike, which book should I read first?” A good question, to which I used to give a poor response. I used to say, “You’ve got to read Clockwork.” Or, whichever book I thought most people needed. My responses were not based on what served the reader nearly as much on what I was most hyped up on at the moment. You know; the apparent.

But now I answer that question with a question. When people ask, “What book should I read first?” I respond by asking, “What problem in your business do you need to fix next?” If you need to increase sales and grow your client base, then The Pumpkin Plan provides a proven strategy to do just that. If your sales are sustainable yet you’re still struggling to cover expenses, then Profit First should be number one on your list. Thousands of entrepreneurs have profitable businesses now because they followed the methods detailed in that book. And, if you’re still chained to your desk wondering when you’ll ever get off the hamster wheel that is your business and finally get back to doing the work you love best, then Clockwork is your best bet. Entrepreneurs all over the world—including me—are designing their business to run itself, and taking annual four-week vacation, because they are following the systems I shared in that book. 

And yet, the question remains. Why? Because entrepreneurs don’t know which of their business problems are most important. It’s a serious issue, and it makes sense. I mean, how can you be sure which problem/opportunity you need to address first, if you have so many issues on your list? If you are focused on the apparent, that low-hanging apple that looks so juicy and ripe, you would choose the issue that seems make-or-break right now. Makes sense, right? And you know what that issue is because your gut tells you so, or because you are emotionally connected to the outcome, or because it’s the easiest issue for you to deal with. 

Here’s where you would expect me to tell you which challenge to focus on first. Except that, I honestly don’t know what it is. And, being super honest with you hear now, I don’t think you know what it is either. Actually, I am neither of us know.

That’s why I developed a tool to figure it out. So that I would not miss a single opportunity—be it an offer or a challenge—I needed a way to find the biggest issue in my business, and fast. The tool I created gets me out of guessing mode and into fast, impactful, deliberate action. It took me the better part of three years to perfect it, testing it out in my own business and with other entrepreneurs. After multiple iterations, now all you have to do is understand the simple tool and follow a four-step process. Seriously, it’s so easy, it can be done in less than fifteen minutes (And yes, I have a story about that in this book.) In fact, the tool is so simple, by chapter three you will have mastered the basics and you’ll be ready to use it daily. In fact, if you download the tool right now (at FixThisNext.com), you can pin it above your desk and refer to it whenever the need arises. I hope it becomes your best-est friend, the consigliere who whispers in your ear before you make a critical decision. 

Why does the Fix This Next tool work so well? It works because, rather than connect to your gut or emotions, it connects to your business needs—the foundational needs that all businesses have, regardless of size or industry—and an order to addressing them. When we address the apparent, we may be overlooking a vital need that needs fixing first. And, in solving that need, the apparent issue may automatically be resolved. 

Think of it like this: You can’t build a structurally sound house on grass or sand. You need a strong foundation, a strong first floor, and second floor, and so on. Otherwise, the house will collapse. The same is true for your business. And when we focus on the apparent, it’s like replacing windows on the third floor while the basement floods due to cracks in the foundation.

With every book I’ve ever written, my primary goal has been to simplify some aspect of entrepreneurship so that my readers—so that you can actually use the systems and strategies to meet your business goals. Hundreds of thousands of entrepreneurs have dramatically transformed their businesses after applying one or more of the tools I shared in my books. And this book? This one has the mother of all tools, in my not-so-humble opinion.

So, when people ask me which of my books to read first, the answer is easy, now. This book. Start with Fix This Next.

You are closer to your goals than you think you are. Let this book be your compass to help you find your way.

Wishing you transformative success!

-Mike

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Building your marketing plan: where to start?

My friend Allan Dib is one awesome marketer. His book, The 1-Page Marketing Plan, is teaching business owners how to market in milliseconds. Here’s some insight from one of the masters!

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You’re here because you want to become a marketing master. You know marketing is essential to your business success, but you’re unsure of the next steps. 

You need a plan, and this is where a lot of entrepreneurs get stuck.  

They agonize over getting their marketing plan perfect from Day 1. And so what happens? Nothing gets done. 

They’re stuck in paralysis by analysis. 

This is why I developed the one-page marketing plan. I wanted to give entrepreneurs a living document. Something practical and easy to update because marketing is an iterative process. It needs to be constantly optimized. 

You’ll always be making changes. As you test and measure, you’ll get feedback, and through this process, you’ll find what works and what doesn’t.

So I want you to wrap your mind around getting it done as opposed to getting it perfect. 

The next major barrier to completing the plan is people just don’t know where to start. I often  get questions like, “What is the most important part? What should I focus on first?”

And while the entire plan is important, if I had to choose a specific section, I’d say get the before phase done. 

If that’s the only thing you do, you need to be sure you’ve zeroed in on your niche audience, you’ve crafted a compelling message that connects, and you’re active on the right media. 

So let’s dive into doing just that.  

Step 1: Select Your Target Audience

Choosing your niche is the first crucial step in building your marketing plan. It forms the foundation for all of your marketing activities. Get it wrong, and it’ll have a knock-on effect for all other stages of your plan. 

Now a lot of business owners resist niching down because they’re worried it limits them. So they’ll say things like, my target market is everyone.

But by saying your product or service is for everyone, you’re essentially targeting no one, and that’s a dangerous place to be. 

Chances are, you have a limited budget. You’re not rolling in dollars. And you also have a finite time in which you need to start seeing a return on your investment.

If you target everyone, your message will be drowned out by bigger brands with bigger budgets.

Whereas, if you niche down, you can put all your firepower into marketing and providing a solution to a specific group of people—your people. But to do that, you need to know what’s going on in their heads so you can enter the conversation taking place in their mind. Here’s what I like to do.

Start with market research. What social platforms are they active on? What stresses them out? Where do they prefer to shop? Why do they buy, and why would they buy from you? 

Can you answer these questions? If not, create a customer survey, or speak to a few of your best customers. Ask them why they love you? What do you do better than competitors? What media are they active on? What keeps them up at night? Read customer reviews, check out Google Analytics, and start getting into the mind of your customers.  

Build a customer avatar. This is a clear picture of your ideal customer. These are the people you want to work with consistently. Again, it goes back to your best client and how you can attract more like them. 

So your avatar would include their name, age, gender, education level, location, whether they’re single or married with kids, where they work if they’re religious or not, what their average day looks like, and their hopes and dreams, and struggles. Only through knowing this information can you genuinely help them.

Think through their buyer journey. This is something you need to care about. You need to understand what drives their decisions and who they turn to for advice? For example, do they look to influencers or online reviews? Do they have a built-in bias? 

Once you’ve completed this step, you’ll have a good idea of what messaging to use: step 2 in your marketing plan.

Step 2: Craft Your Message

Unsurprisingly, messaging is key to your target audience noticing your brand and taking action. You can have an amazing message, but if it doesn’t resonate, it’s a wasted opportunity. 

The only way to identify the right message is to test it. Survey your existing clients. Find out what they love about your product or service and why? 

Then use their words in your marketing. Because I guarantee those are the words your target audience is typing into Google. 

Another big part of messaging is an offer that converts. 

One of the biggest mistakes entrepreneurs make is to sell from their ads. Don’t do it. Most prospects aren’t ready to buy today. 

So how do you get them to ACT? Give them a compelling reason to barter their contact details and opt in to your newsletter, fill in a form or call you. It could be a free trial or a how-to guide, a discovery call, or some kind of framework. 

But to your prospects, it’s valuable. So make sure you’re entering the conversation going on in their mind. 

Lastly, you want to select the vehicle for your message: step 3 in your marketing plan.

Step 3: Choose Your Media

How are you going to reach your target audience effectively, efficiently, and cost-effectively?

So what will be the vehicle for your message? 

Sure, you can jump onto TikTok or Facebook or invest in an expensive one-page advertisement in your favorite business magazine. But if your audience isn’t actively using these platforms, you’re wasting your time and money.

And at the end of the day, you want a return on investment.

If you’ve completed steps 1 and 2 of your plan, you’ll have a general idea of which media to target. 

And don’t be afraid to mix it up. Putting all your eggs in one basket isn’t a good strategy, especially if you don’t own that media. For example, if you rely solely on LinkedIn to connect and engage with your audience, and they shut your account down, you’re in trouble. 

Instead, use a combination of media like email marketing, your website, direct mail, SEO blogging, and at least one social media channel. 

This way, you’re not beholden to one media.

To recap

If you’re stuck in paralysis by analysis, start with the first three steps of the 1-page marketing plan canvas. Don’t worry about getting it perfect. Instead, focus on getting it done. 

Hone in on your target audience. Be clear about who that is and why they’d choose you over a competitor. 

Choose a message that converts. Something that’ll get them to self-identify and act now.  

And lastly, select which media you’ll use to attract and nurture your prospects. Then market to them until they buy or opt-out of your newsletter. Bye for now. 

ABOUT ALLAN DIB Allan is the bestselling author of The 1-Page Marketing Plan (Amazon’s #1 Global Marketing book). A rebellious marketer and serial entrepreneur, Allan’s started, grown, and exited multiple multi-million dollar businesses in various industries. He’s made it his life’s work to provide clear and simple frameworks for marketing success, and he’s helped over 500,000 small businesses level up and achieve rapid business growth.

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Small Business Saturday



Step aside, Black Friday. Small Business Saturday is where it’s at. It’s a day dedicated to celebrate and support small businesses in the US. (Though I try to make that a habit!)

Small businesses are the unsung heroes, the giants in our economy, and the core of every thriving community. They are what keep it running. I’m not saying to boycott large business. I do however try to use the services of small businesses as much as possible. 

As a small business owner myself, I get it. 

Did you know? 99% of all businesses in the United States are small businesses. They provide two-thirds of new jobs and make up 43.5 percent of jobs in the United States alone.

While small business owners may sometimes feel like the underdog, you have a huge advantage. Small businesses have more room to achieve things that big business just can’t. After having my own small businesses and working with business owners all over the world, I have found we enjoy huge wins. 

Innovation – Small businesses have the flexibility to be more innovative – they produce 16 times more new patents per employee than large businesses. Want to create a new product, content plan, marketing campaign or offering? No problem. Small businesses have less, if not zero, red tape in the journey of making new ideas come to life.

Resilience – The odds are stacked against you, yet you thrive. Small businesses are far more resilient that larger ones. While your profit margins may be smaller, you’re bigger when it comes to survival. Small businesses don’t receive the same considerations, bailouts, lobbying and other support large corporations depend on. In recent events stemming from the pandemic, small businesses also learned that they have more ability to make adjustments and pivot offerings in order for small business to achieve profitability. 

Small business puts money in your pocket – In recent studies, it was proven that for ever dollar spent, 68% gets funnelled back into the economy via use of other vendors and sales and property tax. Boom.

Customer relationships are far superior – Small businesses can cultivate and nurture customer and client relationships like no other. No potential customer is expendable, and each one is treated with personalized attention. This is a major part of the recipe for success in your business. We’re able to drive better business returns via quality customer experiences, and those returns allow you to scale.

I encourage you to get out the Saturday after Thanksgiving and make a big impact: Support your communities. Shop small.

From one small business owner to another – You’ve got this!

-Mike

 

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Grow Your Business by Growing Your Craft

With so much focus on business growth and leveling up your business, are you remembering what got you here in the first place? I mean, other than hard work.

Are you focusing on your craft? You should, because it’s your superpower.

Technology and the economy are always going to change and keep us on our toes. One of the key actions I take to stay focused on my big business picture is to always hone my craft, which is what I based my business on. 

Writing and speaking are my venues to provide impact, and while I’ve done both for years, it hasn’t been without challenges. I’ve mentioned hiring an expert to ensure you’re on the right track in your business, but there are certainly steps you can take on your own to expand on your craft as well.

Let’s talk about your craft, your talent, your skill – that thing you love. Like me, your craft is probably that special quality about you that you built your business on too. It’s easy for it to get lost in the daily work you do. Here are some things I try to incorporate into my life to continuously expand on my craft: 

Get back to business basics – What is your craft? Sometimes it gets forgotten in the minutiae of business strategies. Spend a little time thinking about it, and try to get reinvigorated and excited by it, and, practice, practice, practice! Whatever your craft is, explore new ways to practice those skills. For instance, if I’m writing a book, I like to journal, listen to a podcast, or read books to refresh my brain regarding my thoughts and feelings about writing, and to pick up new ways to approach it. Can you do the same? Can you practice your skill set from a new perspective?

Say goodbye to your ego – If you want to grow, you cannot be autocratic or a know-it-all. To be able to cultivate your craft, you must let go of any ego attachment that tells you that you already know everything about it. There should be an element of humility. That will open you up new possibilities.

Stay curious and seek inspiration – Speaking of an open mind, If you can remain open to new ideas, you’ll be more likely to thrive. Being curious about your area of expertise is a natural bridge to learning new perspectives.

Innovation – What’s new in your industry? Even better, what can you reinvent within it, while staying on par with who you really are? For inspiration, I consider attending some industry specific events for some R&D (research and development, or as some of us like to call it, rip off and develop). It’s also a great idea to network with your peers to get their perspectives as well. For this, I love mastermind groups and keynote speeches. If you can’t attend those, there are onlines resources such as Udemy and , which offer less expensive, self paced opportunities.

Tap into your strengths – What is your challenge? What makes you happy? Seek resources that support what you innately gravitate to and provides tools to overcome obstacles/challenges. 

Remember your own identity – This is a big one. As you explore the different avenues to expand on your craft, stay true to yourself. It’s a cliche for a reason. There’s one you, and the world needs your unique talents and gifts. 

Have other steps you take to ensure your craft thrives? I’d love to learn about them!

As always, I am wishing you the very best in and out of your business. 

-Mike

 

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My Money Bunnies is Available Now!



Yes. This is an actual photo of me.

TODAY IS THE DAY!

I’m so excited I almost dropped my phone!

Above is a peek at what My Money Bunnies is all about. (Yes, I skipped several pages because I can’t give all the goodies away!)

Bottom line, I want to help people avoid financial pitfalls. What better way to create a healthy relationship with money than to give tools to our children early on? Now you can introduce a fun method for the next generation to master ways to manage their money – for life.

When I wrote Profit First, my wife told me I had to write a similar book for kids. She was right, and it’s been one of my big dreams every since. Now here we are, My Money Bunnies is out in the world and my hope is that it plants that seed for all kids to be mindful of how finances work.

My Money Bunnies offers the most simple tool I can think of to engage, entertain, and encourage children (and you!) to effectively manage money for life. In the book, we follow the adventures of Sophie, who learns how to save for her big dream, and have a little money on the side for fun. My Money Bunnies concludes with Sophie understanding a new system for saving money, and finding that the My Money Bunnies system allows her to serve others, too.

In the back of the book, there are cut out templates to help children create their own Money Bunny jars. It’s a quick and easy craft for further engagement. We also created a few fun resources, such as a chore chart, word search and a list to write down what their money is being saved for. If you think of more resources we can develop that will help your child, please let us know, because we want your child to succeed in their new saving habits!

Thank you for sharing the My Money Bunnies principles with the little ones in your life. You’re now a part of fulfilling my big wish for children. Teaching them how to manage their money will change their future for the better.

I am rooting for you, and the next generation, too!

With Gratitude (and overwhelming excitement!),
Mike

PS – Check out the multi book bonus page and book page today to get the extras!

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Seek an Expert to Grow Your Business Skill Set



You’re an expert, but you can always be better.

I love delivering keynote speeches, and have been doing it for years. Do I know what I’m doing? Absolutely, yes! Can I improve upon my skills? Also absolutely, yes.

The world is evolving. Your business is evolving. You must evolve too. And while that may sound like some extra work, it’s more than worth it.

Last week I met with John Bates, of Executive Speaking Success. John is my speaking guru, friend, and thankfully, I’ve been working with him for years. I have some new keynotes coming up, and the material is new too. Sure, I wrote the book Get Different, but presenting on it is an entirely different animal. It’s easy to experience a little tunnel vision when I’m excited about a system I want to share. I seek John’s expertise to ensure I am delivering the information in the most impactful, concise, and actionable way. John helps me deliver my knowledge in a way that people will hear it.

Have you hired an expert to guarantee you’re on the right track and not missing any pertinent stuff? Working with an expert keeps me:

Relevant. Are you relevant? Who’s answering that for you? As technology and the economy ebb and flow, it’s crucial we have an expert to check in with to make sure what you have to offer is relevant, and that how you’re offering it is received and actionable in real time.

In the know. Do you think you know it all? You don’t. Ouch. I know, sorry to burst your bubble. But it’s true of all of us. Hey, I wrote Clockwork how long ago? Since then, new aspects I believe are helpful have arisen and I’m writing a second edition so I know I am supporting you in the most effective way possible. Better to work with an expert to ensure you’re not leaving out important information you should be including in your services or business systems.

The world keeps on spinning, and growing, so we should always be learning to keep up. So take those continuing ed courses, your annual certification credits, or seek a mentor. You can only improve from it.

Wishing you tremendous success!
– Mike

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Veterans Day Thank You



Today is Veterans Day, and I wanted to take some time out to say thank you to everyone who has served.

Over the door in my office is an American flag. It serves as a reminder. I am so grateful for what this country has afforded me. I’m reminded of how blessed I am to live in such an extraordinary country and the opportunities presented to me. I know they were made possible by the women and men who defend and protect The United States.

Thank you, Veterans. For what you’ve done for me, what you’ve done for our country, and what you’ve done for our world.

With Gratitude,
Mike

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Veterans Day Thank you



Today is Veterans Day, and I wanted to take some time out to say thank you to everyone who has served.

Over the door in my office is an American flag. It serves as a reminder. I am so grateful for what this country has afforded me. I’m reminded of how blessed I am to live in such an extraordinary country and the opportunities presented to me. I know they were made possible by the women and men who defend and protect The United States.

Thank you, Veterans. For what you’ve done for me, what you’ve done for our country, and what you’ve done for our world.

With Gratitude,
Mike

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Go-Getters Showcase

Meet Our Go-GettersThese Go-Getters have been instrumental catalysts in educating fellow small business owners in the innovative Get Different marketing system. They are a part of what made the Get Different book launch our most successful launch yet, and made it a #1 Bestseller within 24 hours of its release. Bougie

100+ books sold

Michael Buzinski

Michael Buzinski, President & CMO of Buzzworthy Website Marketing, is a lifelong entrepreneur, digital marketing thought leader, best-selling author, and US Air Force Veteran. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as most call him, has simplified digital marketing success with The Rule of 26 and is on a mission to double the website revenue of service-centric businesses across America. Contact him at buzz@bbsalaska.com or 423-377-0723.

Trendy

20+ books sold

Stephanie Scheller

Stephanie is the founder of Grow Disrupt, a company that designs & produces educational, application-focused events that re-invigorate & inspire entrepreneurs. She has studied the practical application of psychology for more than a decade in sales, marketing, and people management. In 2014, she built her business from scratch to replace her full-time income in under five months and is now an award-winning entrepreneur and the producer of internationally renowned events like The Grow Retreat. Using the violin to tap into the human subconscious, Stephanie makes complex concepts easy to understand and implement to create impactful marketing for small businesses. www.TheStephanieScheller.com

Eric Olmsted

As the founder of On Line Support, Eric has a wealth of technology, service and business expertise garnered from more than 30 years in the technology/telecom industry. Starting as a Computer Programmer/Analyst for the US Army, Eric moved on to work in the robotics industry and then onto management and executive roles within both the technology and telecom industries. Always an entrepreneur at heart, Eric recognized small and medium sized businesses needed access to cost-effective, quality technology expertise and founded On Line Support in 1998. Eric is the kind of guy who’s always out to learn more, experience more, and give more. When he’s not at work (which isn’t often) you’ll find him racing Corvettes around the track, serving on a board of multiple non-profits, wine tasting or brew pub hopping with friends, reading the latest business book, or wrangling his three active grandchildren. Contact him at eric@on-line-support.com.

Ashlee Berghoff

Ashlee Berghoff, MBA, is the founder of A Squared Online. Her team helps lifestyle-driven entrepreneurs take back their freedom through powerful systems and effective delegation. As her clients conquer the freelancer-to-CEO transition, they can experience real momentum and confidently channel their energy into the things that matter most to them. Ashlee is the author of Eureka Results: How Entrepreneurs Can Turn Their Best Ideas Into Reality, which was published in April of 2021 by New Degree Press. She has been featured on the Copywriter Club Podcast, Entrepreneur.com, Authority Magazine, and Copy Chief Radio.

Andrea Beaulieu

Andrea Beaulieu is the founder and creative director at Studio Linear, an award-winning, female-owned cannabis design agency based in Maine and beyond. With over 15+ years of design experience, Andrea has been featured on Adobe Live, The Dieline and has worked with clients such as Google and Dropbox. When not working at Studio Linear, Andrea spends her time with her family enjoying traveling, exploring as many new places with her family as she can. Contact her at andrea@studiolinear.com or 907-272-2899.

Lisa Robbin Young

Lisa Robbin Young didn’t wait to get discovered. She is an award-winning speaker, best-selling author, and accomplished musician with multiple albums to her credit. Lisa’s been featured on Disney+ and is the host of Creative Freedom, a show that’s evolved into a book, podcast, and live event series. She helps creative entrepreneurs define and achieve success on their own terms. Lisa believes that the best way to be truly successful in life and business is to be yourself – warts, sparkles, and all – so you can Own Your Dreams Without Selling Your Soul. Lisa founded Ark Entertainment Media, a business growth consultancy for ambitious creatives who want to become the celebrity of their industry and leave a lasting legacy to future generations. Contact her at www.LisaRobbinYoung.com.

Essential

5+ books sold

Simon Rothschild

We are “El Tucano”, a catering business for children’s meals in schools and kindergartens in Germany in the central region around Frankfurt. My wife Mirta, a professional chef from Paraguay, and I started the business in 2004. Now we have 70 employees and serve 5000 children every day. Contact me at simon.rothschild@eltucano.de or 608-542-0880.

Tonya Sowles

Tonya Sowles is a Business Consultant with a mission to help YOU become the CEO of your own business maximizing your profitability, productivity, and people. We’re going to talk about how to create the right team, systems, and support for you and your business so you can experience the life you want to live. Contact Tonya at tonya@sowlesconsulting.com.

Denise W. Grove

Your Source for Clear Business & Financial Coaching, Consulting & Training: Business, Personal & Philanthropic. Our Founder and fearless leader, Denise W. Grove, improves others’ lives daily guiding their improved their financial understanding and results for the business, personal and philanthropic endeavors. Learn more on LinkedIn or our website.

Ed Oyama

I’m Ed Oyama! I’m a freelance web designer who specializes in websites for small businesses that don’t just look good (and they do!) – they convert! I also run the Work From Home Design Dad channel on YouTube. Contact me at ed@edodesign.co.

Carlos Reyes

I am Carlos Reyes, 36 years old. I’m in a constant search for more efficient ways to create a powerful life, in other words, to have the ability to create anything we imagine. We’ve designed our own methodology because we’re sick of the inefficient traditional one and all the gimmicks English schools use to make a promise they’re not willing to keep because the only thing they care for is money. We care for people, we believe that skillful and strong people are more likely to create a powerful life. Contact me at reyescarlos.mb@gmail.com or 870-577-1136.

Julie Woods

I have worked as a periodontist since graduating from Baylor College of Dentistry in 2004 and have owned a practice for 15 years. In 2017, when my team and I were at the height of our production, I was burned out and making less money than ever before. I was tempted to walk away from dentistry altogether. Thankfully, someone suggested I read Profit First by Mike Michalowicz. I help dental colleagues implement the Profit First cash management system within their own dental practices. Contact me at jcwoods619@gmail.com or 210-570-7648.

Lou Arellano

Running a business smartly puts dollars in your pocket and secures your family’s future. I help you, the business owner, create a plan for success and I hold you accountable to it. Let’s grow together! My direct email is lou@denvercoaccounting.com.

James Hisey

I am in business to help small business owners, franchises and people leaving the corporate jungle make your company successful by showing you how to master the business skills you need. I share the methods and insights I wish I had when I started out in business years ago. Contact me at jhisey@management-insights.com or 203-913-2227.

Darren Cioffi

Darren co-founded CBMS Consulting Services and is a speaker, author, Co-host of The Business Power Hour with Darren and the Music Man, leadership and operational expert. He is a graduate of L.I.U C.W. Post with a concentration in Accounting. Send Darren an email at dcioffi@cbms.co.

John Gibson

Contact at john@justrightcomputers.com or www.JustRightComputers.com.

Kelley Brubaker

Kelley Brubaker is the founder and owner of JSSB. Kelley is a CPA specializing in IRS and state tax debt collections representation. A life long resident in the Akron-Cleveland, Ohio area, Kelley enjoys spending time with her husband and two daughters and perpetually holds hope that this is the year she will run a sub-30:00 5K. Kelley dove into researching the tax debt resolution industry and found horror story after horror story about how taxpayers were being mistreated by so called professionals, as well as the IRS. That’s when she decided to specialize to help taxpayers get the help they need. She helps entrepreneurs across the United States to better manage their business while reaching their business and personal goals. Email Kelley at kelley@jssbltd.com.

Donna Sooter Lim

It’s no secret that Donna LOVES money…but the extraordinary thing is that she loves other people’s money as much as her own! With an entrepreneurial spirit, 15 years of professional experience and a lifetime of fiscal problem-solving, her passion for accounting is deeply unstoppable and vastly contagious. Since the inception of Sooter Consulting, Inc. in 2005, Donna has cultivated her business from a humble beginning of two clients to a thriving and reputable Silicon Valley accounting firm serving over 50 diverse business owners and counting. Email Donna at donna@sooterconsulting.com.

Anders Goranson

Contact at anders@thegoodviking.com or www.TheGoodViking.com.

The Go-Getters Street TeamKabrina Burdell

Email: hello@kabrinabudwell.com
Website: www.KabrinaBudwell.com
Call: Strategy Call

James Cliame

Email: jcliame@net-result.biz

Daniel Edwards

Email: daniel@dkaccs.co.uk
Call: 508-453-4700

Rob King

Email: rob@luniandesign.com

Cyndi Thomason

Email: cyndi@bookskeep.com
Call: 623-694-0720

Jennifer Johnson

Call: 239-596-5044
Website: www.TrueFashionistas.com

Valerie Johnston

Email: valerie@profitmeadow.com

Kerry Smithies

Website: www.MyCloudBookkeeping.org
Quickbooks: Kerry Smithies Profile

Gary D. Williamson

Email: gary@williamsonadvisors.com
Call: 920-787-4047

Andi Stanfield

Email: andimc13@cox.net

Annie Nichols

Website: www.BloomAndBeTherapy.com
Call: 765-273-3279

Delma Castaneda

Website: www.EmpoweredOutlier.com
Email: delma@empoweredoutlier.com
Call: 310-997-0265

Steve Graff

Email: steve@greenmonkeypromotions.com
Call: 503-313-7539

Kevin Moore

Email: kevin@moorebroz.com

Tim Thompson

Email: tim@mydfwcpa.com
Call: 508-248-4842

Marni Beninger

Email: marni@awakenwell.org

Leona Lees

Website: www.ClaymoreThistle.com
Email: leona.lees@claymorethistle.com.au

Attila Pongor

Website: www.PongorJuhaszAttila.hu
Email: attila@pongorgroup.hu

Patrick Krier

Call: 641-660-6972

Crystal Urban

Facebook: @YarnHookandaBaby
Instagram: @YarnHook_AndABaby

Kirsty Fox

Website: www.SpitfireAccountingSolutions.com.au
Email: k.fox@spitfireaccountingsolutions.com.au

Elizabeth Ruth

Email: hello@ermarketingservices.com

Debora Long

Email: dvetrone@gmail.com

Rachel Nelson

Email: rac2064720@gmail.com

Louise Beattie

Email: louise@louisebeattie.com

Jessica Bilski

Website: www.OnTheLinePresence.com
Email: jessica@onthelinepresence.com

Nina Pacifico

Email: npacifico25@gmail.com

Rob Williams

Website: target=”_blank” rel=”noopener”>www.IronGateESS.com
Email: RobWilliams@IronGateESS.com

Kay McKenzie

Website: www.CheckBeforeHire.com
Email: KMckenzie@checkbeforehire.com

Angus Pryor

Email: anguspryor@tpg.com.au

Larry Wheeler

Email: larry@2lmarketing.com
Call: 469-628-2047

Lydia Paasch

Email: lydia@mlpaccounting.com
Call: 520-268-6364

Amy Bett

Email: hello@amybett.com
Call: 541-941-7907

Marguerite Howlett

Website: www.RenaissanceDance.co.nz
Email: margs@rsd.co.nz

David O’Malley

Website: www.TheDentistBendigo.com.au
Email: david@thedentistbendigo.com.au

Kimberly Charron

Website: www.kimberlycharron.com

Alex Boxall

Email: alex@alexboxall.co.uk

Orlando Espinosa

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