Lomit Patel's Blog, page 19
April 7, 2025
C-suite Restructuring AI: Boosting Efficiency and Innovation
Are you wondering how Artificial Intelligence will affect executive roles at leading companies? Or, are you asking if C-suite restructuring with AI might be the best way to address new business challenges?
It’s important to consider this question. Real opportunity arises in understanding this changing landscape, helping businesses adapt swiftly and successfully. Here is your guide to successfully restructuring your C-suite with AI to embrace new challenges.
Table of Contents:Why Traditional C-Suite Structures Struggle TodayThe Funnel Model is OutdatedHow AI Exposes Data SilosThe Rise of the Chief Growth Officer (CGO)Building a Modern Go-to-Market (GTM) Leadership TeamHow to Prepare for C-Suite Restructuring AISkills Needed to Lead During C-Suite Restructuring AIMoving From Silos to Shared GoalsCase Study: Overcoming Execution MisalignmentPrioritize Data-Driven Decisions in Your AI ImplementationMoving Towards The Future With the Correct PerspectiveFAQConclusionWhy Traditional C-Suite Structures Struggle TodayTraditional C-suite models have existed for a long time. Now, these structures struggle to maintain speed with today’s business environment. They sometimes lead to operational inefficiencies.
Departments frequently operate independently. This results in work duplication and conflicting priorities. Customers want consistent experiences and a unified journey across all touchpoints.
Important data is often confined to specific teams, making it difficult to gain a comprehensive view. Siloed data can prevent you from being able to effectively meet your customers where they are, impacting revenue growth and strategic decisions.
The Funnel Model is OutdatedThe traditional marketing funnel is no longer a straight line. Customers now move between various touchpoints and educate themselves. They also expect personalized experiences from the very beginning, influencing marketing effectiveness.
Providing personalization can be difficult when marketing, sales, and customer service operate separately. These departments often have distinct goals and key performance indicators (KPIs), hindering cohesive strategies.
Organizations should shift away from this siloed approach. Businesses need to adopt a more flexible, customer-focused organizational structure, allowing for better alignment of goals.
How AI Exposes Data SilosArtificial Intelligence is more than a tool; it serves as an infrastructure for decision-making. It also highlights the amount of data confined within departmental boundaries, identifying data accessibility issues.
The algorithms don’t care which team “owns” the data. Instead, businesses must the data to flow freely to get the most use and results. This approach can significantly alter processes through C-suite restructuring with AI.
To achieve success, view artificial intelligence as a catalyst for company-wide growth. Do not only view it as something for use within each department; consider its broader applications across the company.
The Rise of the Chief Growth Officer (CGO)Have you noticed more companies creating a Chief Growth Officer role lately? The CGO reduces conflicts between the Chief Marketing Officer and the Chief Revenue Officer, addressing organizational inefficiencies.
This approach helps companies better attract, obtain, and retain customers across every touchpoint. It involves establishing a single leader and creating shared KPIs. The alignment of these roles is crucial for streamlined operations.
Growth encompasses more than just marketing or sales. Therefore, leadership structures should reflect how value is created for customers. The organizational structure should support and enhance customer value creation.
Building a Modern Go-to-Market (GTM) Leadership TeamFocus on these essential elements when building a modern Go-To-Market team. CEOs should prioritize these steps to stay competitive and leverage new market opportunities.
Shared Accountability. Make sure everyone is working toward the same revenue goals, promoting collaboration. Live Collaboration. Leadership should function as a unified team, meeting weekly. Teams should also forecast together and co-manage pipeline health. Real-Time Artificial Intelligence Feedback Loops. Insights need to be accessible and actionable daily, not stuck in dashboards. New Leadership DNA. Today’s great CROs are organizational change experts, not just deal-closers. Look for skills in AI fluency, organizational design, and scaling growth without over-hiring.Consider these directions for your C-suite restructuring. These new frameworks will benefit your organization as Artificial Intelligence becomes more widespread, improving the organizational structure.
How to Prepare for C-Suite Restructuring AIAltering the leadership strategy requires thoughtful, gradual implementation. Moving too quickly can cause more harm than good, creating business challenges.
Spend time understanding what your leaders do daily to see where friction and data barriers exist. Challenge your team to map all customer touchpoints. You should also clarify what “growth” means for your company right now. Start using shared metrics and KPIs before you reorganize. Try out a new operating rhythm before making big announcements about changes. Carefully assess your leaders’ skills. Do they have what it takes to drive change, work together, and lead effectively?Now is an ideal moment to connect with external talent to gather fresh ideas. Learning how other businesses structure leadership and what prospective leaders can offer can inform your strategy. Also, be sure to assess their growth mindset.
Skills Needed to Lead During C-Suite Restructuring AIExecutive roles now demand more than just experience. They also require new capabilities to lead through transformation. A great CRO, for instance, is no longer solely a “closer.”
Today, CROs are “architects of change” who can lead during C-suite restructuring AI. Essential skills also encompass proficiency in Artificial Intelligence and organizational design, increasing data accessibility.
Scaling growth without continuously increasing employee numbers is also essential. Old methods are no longer adequate when working to integrate AI, especially for go-to-market teams.
Moving From Silos to Shared GoalsDepartments with individual targets can create unhealthy competition. These divisions can undermine overall business objectives. Shared goals across teams are now required to achieve optimal results, fostering an ecosystem driven culture.
Marketing, sales, and service must all pursue the same revenue targets. This alignment fosters collaborative behavior, boosting the performance of marketing effectiveness. It also compels different parts of the company to collaborate, benefiting the organization as a whole.
According to Jasper Colin, growth isn’t divided across marketing, sales, and customer success. It’s ecosystem-driven, creating a collaborative work environment. That ecosystem requires everyone to focus on customer satisfaction. A C-suite restructuring with AI can help in achieving this alignment.
Case Study: Overcoming Execution MisalignmentSome B2B firms have strategies for data use. Yet, they struggle with implementation, encountering business challenges. For example, many still use static content, though 58% of marketers see video as their top performer.
Similarly, many businesses use influencers (75%), but fail to incorporate them into an overarching plan. According to Lenny Rachitsky, product-led growth is a core lever needed. Companies should weave in the appropriate levers at the correct stages to maximize their efforts. A C-suite restructuring with AI can enable teams to use influencers effectively.
Many teams still make decisions independently, rather than adopting personalization with AI. These issues can be quickly resolved by having marketing and sales teams collaborate closely. Therefore, restructuring can yield immediate benefits.
Prioritize Data-Driven Decisions in Your AI ImplementationResearch from Jasper Colin indicates many companies understand data’s potential to improve market strategies. However, they often struggle with accessing or utilizing that data, limiting marketing effectiveness. Eliminating previous data barriers can enhance access, especially for use with AI.
AI requires strong foundations to use data correctly. Poor insights can occur if the organizational structure still contains barriers and access problems. C-suite restructuring AI may also reduce data access problems.
Moving Towards The Future With the Correct PerspectiveThe actual potential of Artificial Intelligence is still uncertain. Skepticism and misinformation frequently dominate conversations. Understanding facts and myths helps leaders effectively approach Artificial Intelligence in business, improving the collaborative work environment. TIME Magazine offers insights into AI’s true capabilities.
Listen to _The Next Big Idea_ to hear experts explain the differences. Setting realistic goals involves distinguishing valid advancements from mere hype, ensuring the long-term success of new strategies.
CEOs face difficult questions when considering structural changes. Moving toward the future starts by acknowledging the requirement for continuous structural evaluation to align the senior team with market and tech developments. Also, evaluate if your company is ecosystem-driven.
FAQWhat is C-suite restructuring AI?C-suite restructuring AI involves reorganizing the executive leadership roles within a company using Artificial Intelligence to optimize decision-making and improve efficiency.
Why is C-suite restructuring AI important?It is vital because it enables companies to adapt to market and technological trends. This ensures better alignment and agility in senior leadership, leading to increased competitiveness.
What skills are needed to lead during C-suite restructuring AI?Leadership skills for restructuring include change management, AI fluency, organizational design, and the ability to scale growth efficiently without over-hiring.
How can data silos be addressed in C-suite restructuring AI?Data silos can be addressed by implementing shared goals and KPIs across departments. Also, foster data accessibility to break down traditional barriers.
What is the role of a Chief Growth Officer (CGO) in C-suite restructuring AI?The CGO helps align marketing and sales efforts, creating shared accountability and driving revenue growth across all customer touchpoints. Their data accessibility encourages an ecosystem driven structure.
How can companies prepare for C-suite restructuring AI?Companies can prepare by understanding current leader responsibilities, mapping customer touchpoints, using shared metrics, testing new operating rhythms, and assessing leaders’ change-management skills. Ensure that everyone in the C-suite is aware of what changes are being considered and get their feedback to improve collaboration and promote shared accountability.
ConclusionAI-driven collaboration defines the direction of growth. By adopting, and leading change initiatives, companies can do more than simply stay competitive. C-suite restructuring AI is a way to understand how to remain competitive and to push the ceiling of success.
Scale growth with AI! Get my bestselling book, Lean AI, today!
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How to Calculate Earnings Multiple for Smarter Investing
Ever felt lost when trying to value a business? Maybe you’ve heard about using earnings multiples, but aren’t quite sure how they work. Don’t worry, you’re not alone and you are about to better understand how to calculate earnings multiple. Many startup founders, investors, and even some marketing leaders find themselves in the same boat.
This guide is designed to help clear up the mystery and give you a solid grasp of earnings multiples. You’ll learn how to calculate earnings multiple effectively. Plus, you’ll discover how they fit into the bigger picture of valuing companies.
Table Of Contents:Understanding Earnings MultiplesThe Basics of Revenue MultiplesDigging into Earnings MultiplesProfit vs. Annual Owner EarningsSDE: Seller’s Discretionary EarningsCalculating the Earnings MultipleAn important case study to consider: GymsConsidering the Forward MultipleValuation From the Price-to-Earnings RatioFactoring N/A values.Consider Earnings Yield Over ReturnsFAQConclusionUnderstanding Earnings MultiplesEarnings multiples are valuation ratios. They help to compare a company’s market value to a specific measure of its earnings. This measure gives a standardized way to see how much investors are paying for each dollar of a company’s earnings.
Think of it as comparing the prices of similar houses by looking at their price per square foot. We need this standardization when assessing business valuations. So how do we decide which “metric” should be the comparison criteria?
The Basics of Revenue MultiplesRevenue multiples are simple because they use gross revenue figures straight from the income statement. Since revenue multiples only involve one simple annual number they appear more appealing. Some believe applying a multiple to annual gross revenue offers the best approach for understanding potential share price.
Annual revenues cannot reflect how much money the business actually earns. That is why many experts caution that basing the price multiple on revenues does not reflect the health of the business. These revenues also don’t show any mismanagement or indicate whether it has higher than average expenses.
Digging into Earnings MultiplesMost experts believe that earnings multiples are based on how much the business earns annually for its owner. This number will be more telling to how things truly are going. Owner earnings differ from the profit shown on the business year-end income statement or its federal tax return.
It’s critical to distinguish between “profit” and “annual owner earnings”. It will help you understand how to determine an accurate multiple. So we must take different data and approaches when coming to the value of both the revenue and the earnings.
Profit vs. Annual Owner EarningsProfit shows the bottom line on the business income statement. The business revenue is less than all legally deductible business expenses to arrive at the lowest possible taxable income. Annual owner earnings include all business revenue, but the deductions are revised.
In small businesses, that helps showcase how much the business actually generates for the owner in a normal year. In the financial world this number becomes the north star by showing just how healthy things really are. But let’s get even more granular by looking into sellers discretionary earnings.
SDE: Seller’s Discretionary EarningsA key figure in valuing small businesses is Seller’s Discretionary Earnings, or SDE. To calculate SDE, recast the year-end income statement with some adjustments. Understanding the steps can give an accurate portrayal of what we have at our disposal.
Add back expenses that were deducted for interest to appreciation taxes and amortization. This results in what accountants call business EBITDA earnings. This is all before interest depreciation taxes and amortization.Add back expenses that benefited the owner directly, such as owner salary and benefits, insurance, and auto use.Add back discretionary expenses and contributions or donations that another owner might choose not to incur.Add back non-recurring expenses to normalize earnings. This is done by excluding unusual and one-time transactions of the business.If SDE has differed greatly over recent years, work with your accountant to create a weighted average. This is how they make sure to factor for all those key figures when calculating value.Understanding how the SDE is calculated and having your accountant put this number together is one of the smartest ways to look into what a business is doing. Then we move forward to applying this earnings multiple. But let’s dive into it more for all you number loving people out there.
Calculating the Earnings MultipleEarnings multiples for small business valuations are between 1 and 5. The weakest businesses will have lowest multiples and highest risk and strongest businesses have the highest potential and lowest risk. To start the analysis of this, it will be based on real market forces in your sector.
It can get difficult if the nature of your work or operation falls in multiple silos. Your job in determining that correct level of risk. Because there are so many opinions it comes down to what are the most concrete pieces when using this valuation method.
FactorWeakest (1)Strongest (5)Financial StabilityErratic revenue, high debtConsistent growth, low debtMarket PositionNiche market, high competitionDominant market share, few competitorsManagement TeamLack of experience, high turnoverExperienced, long-term commitmentOperational EfficiencyHigh costs, outdated systemsLow costs, efficient processesThere’s also some things to consider when investing in a business or evaluating business for investment in general, since valuations of companies in varied sectors can be way off because of the valuation of business growth as it pertains to how much that company is earning.
A great indicator here can be the earnings multiplier, which can standardize the value of $1 earnings, especially compared with the negative growth which can show a company in poor shape, despite it being a riskier invesment overall.
There may also be outside influences when calculating company performance that can impact leverage; for example a company holding larger amounts of debt will most likely have a lower P/E ratio as explained in these leverage considerations from Investopedia.
However it is very important to acknowledge any misrepresentation within company structures as it will likely create risk for prospective investments due to information not being legitimate. You can understand some additional info, policies and terms on these concepts when referring to Investopedia’s Terms of Service and/or Privacy Policy that explain more in depth. Remember, a tool only provides great results in how much information put into it.
Now, I want you to picture that one business, the one that everyone wonders why people do business. People have the wrong understanding so the following example is a helpful example for when it comes to valuations with earnings. So here we are.
An important case study to consider: GymsTake for example Gyms with a market position of 4/5 and an excellent rating for management, how do you factor that compared to other types of smaller markets? Gyms generally generate higher return during January. After the New Years rush there may be an immediate higher rate for memberships due to increased sales.
Factoring the yearly earnings into different periods also brings a more accurate view of revenue for that position. To avoid over stating things you must be sure to see what those ebbs and flows actually show over a multiyear average. Now let’s factor forward multiples and if there can even be an improvement into what these numbers generate.
Considering the Forward MultipleUsing historical profits has the advantage of being proven results. Revenue and EBTIDA forecasts are very subjective. Smaller firms might not offer those guidence with good reason.
Historical numbers can include non recurring income items which is not good at understanding the direction. Excluding items to get a clean multiple is so vital. Basing companies to their potential, is the entire story with how people move forward with them overall.
Because all the historical and forward numbers play a key point, we come to these aspects playing into everything that people think about when they do multiples, and those factors change from what to really understand. In short, EV or TEV is when metrics can include the EBIT, EBIDTA, revenues and UCFF (Unlevered Cash Flows, which pre-debt). The opposite side can be equity value which refers to post-debt, that have both net income, levered free cash flow (FCFE), and earnings per share (EPS), which has different influences as they both coincide with enterprise value but work separately.
This understanding also applies to those working on business for themselves; whether seeking new careers for the valuation or wanting to learn how to advertise. It goes to show the levels that some businesses will work, compared to both sides as different metrics as well. Now we take it more towards what matters as comparisons as what should be reviewed more deeply for these situations in a clearer picture for value expectations.
Valuation From the Price-to-Earnings RatioAlong with indicating if the business expense matches market, one can view values as compared with the Standard and Poor’s 500. Remember that one may expect to put funds into the company for one dollar’s worth. This is sometimes called the price multiple since that’s the ratio that can be spent into returns.
P/E ratio reveals a stocks value when comparied with companies earning since P/E’s is about past earnings. Higher the multiple, pricier relative that could signal. One aspect here that also has value is in company culture where investors view more into those aspects over potential earnings which may impact the evaluation compared against another.
Let’s clear things up with an easier example from these factors on valuation compared towards industries, and the investor expecations. Now this comparison example really should put things to the light, but let’s factor another step that matters even better.
Factoring N/A values.Some of the most successful initial public offerings in business has involved companies, not giving a N/A reading for earnings per share (EPS). Since no new releases occurred yet to define what the ratio comes too; to find accurate info investors check those results first so make sure info, value is determined into earnings before taking action, which determines value that impacts business as investments over it’s future.
Consider Earnings Yield Over ReturnsEPS gets looked at more compared to returns but is secondary since returns show clear values earned. Since high tech has grown but earnings can read undefinied to some P/E may stay like EPS while this will give a very poor yield that is valuable for it’s comparison with investments. Which gives a clearer reason how yield helps in negative readings when returns matter much.
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The end of some sectors depends on ratios and overall performance, much of which relies on the P/E ratio. A better understanding of this helps buyers earn more in many cases.
FAQWhat is an earnings multiple? An earnings multiple is a financial metric that compares a company’s market value to its earnings. It’s used to determine how much investors are willing to pay for each dollar of earnings.
How are earnings multiples calculated? Earnings multiples are calculated by dividing a company’s market value by a specific earnings measure, such as net income or EBITDA. The most common multiple is the price-to-earnings (P/E) ratio.
Why are earnings multiples important? Earnings multiples provide a standardized way to compare company valuations. This is especially helpful when analyzing companies within the same industry.
What are typical ranges for earnings multiples? Earnings multiples vary by industry and company-specific factors. Generally, higher growth companies command higher multiples.
What are the limitations of using earnings multiples? Earnings multiples are based on historical data and don’t account for future growth prospects. Additionally, they can be distorted by accounting practices or one-time events.
How do you determine a company’s market capitalization? A company’s market capitalization is its total market value of it’s outstanding shares of stock which can also be affected by negative growth. It can be calculated by multiplying the current stock price by the total number of outstanding shares. This figure is frequently used in calculating financial metrics, including earnings multiples and the price-to-earnings ratio.
What are some factors that affect valuation modeling and how it can determine earnings potential? A lot of factors affect valuation modeling that help determine a company’s earnings potential; some of those being financial stability, market position, the effectiveness of the management team, operational efficiency, and also growth rate. A comprehensive valuation considers the balance sheet, the income statement, and statement modeling while factoring for qualitative aspects.
ConclusionAll things considered, figuring out how to calculate earnings multiple provides vital insights when trying to evaluate a business’s worth. When viewing your options be certain to have solid, consistent reporting and data.
Having a handle on revenue streams, and understanding forward value versus recent profit reports can help any startup founders or leader make an informed choice. If there is anything to take away though, calculating these earnings will come down to understanding just exactly how accurate everything presents itself, especially company reviews which are worth seeking when needing the proper expectations.
Understanding how investors determine valuation of a company, by considering their equity market, market capitalization, current stock prices, company’s share price, growth rate, and cash flows helps in the long run as well.
Scale growth with AI! Get my bestselling book, Lean AI, today!
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How to Overcome the Robot Challenge Screen in AI Tech
Have you ever been stopped online by a “Checking your browser before accessing website.com” message? That’s a robot challenge screen, and it’s more important than you might think. We’ll explore why you encounter them and what their purpose is.
This article covers how these screens affect user experience and website security. Understanding the nuances of robot challenge screens can enhance your knowledge of online security.
Table of Contents:Why Do Websites Use Robot Challenge Screens?The Mechanics of Robot Challenge ScreensUser Experience and Robot Challenge ScreensBalancing Security with UsabilityDifferent Types of Robot Challenge ScreensChecking Site Connection Security: How It WorksReal Life Insights: CDN Security in ActionTips for Handling Robot Challenge ScreensAdvanced Technologies Behind Robot Challenge ScreensHow it Helps Your Personal DataHow Website Owners Use ChallengesImprove SecurityConclusionWhy Do Websites Use Robot Challenge Screens?Robot challenge screens are a key defense for website security. These tools help differentiate between real people and automated bots.
Bots can create many issues. These include content scraping, spamming comments, and even launching distributed denial-of-service (DDoS) attacks.
Website owners reduce risks from these harmful activities by using robot challenge screens. It’s like keeping the digital riff-raff out.
The Mechanics of Robot Challenge ScreensModern challenge screens have moved past basic CAPTCHAs. Providers like Cloudflare offer advanced systems.
These systems present challenges requiring real-time human interaction, such as quickly moving a slider. This instruction might appear as:
Move this slider from left to right and complete in less than 4 seconds.
These tasks deter bots that rely on older methods, like image identification or distorted text entry.
User Experience and Robot Challenge ScreensNobody likes being interrupted by robot challenge screens, especially repeatedly. It can be very frustrating.
There are methods to improve user experience while still strengthening security. Using specific challenges can greatly enhance both user experience and security on websites.
Balancing Security with UsabilityA major point in digital strategy is ensuring security doesn’t deter users. If challenges are too complex or frequent, legitimate visitors might leave a website.
Services are now developed to reduce user effort while keeping strong defenses. This balance is crucial in web security today.
Different Types of Robot Challenge ScreensThere are many types of robot challenge screens. They range in complexity and intrusiveness, including the old CAPTCHA method.
Here’s how a site determines if you’re human:
Challenge TypeDescriptionEffectivenessConnection Security ChecksThis checks if the connection uses HTTPS. The system verifies SSL certificates to prove authenticity.High – crucial for secure, encrypted communicationCookie UseThese platforms often require cookies.Varies, depending on your browser settingsIP Rate LimitingLimits the number of requests from a single IP address within a specific timeframe. Helps prevent brute-force attacks and reduces server load.Moderate to High – effective against basic bot attacks, but sophisticated bots can bypass itNew advancements, using AI, are improving how security issues are found and connections verified. As threats evolve, so do defenses, improving personal security and enabling a smooth, protected online experience.
Checking Site Connection Security: How It WorksWhen you see a robot challenge screen, a detailed check is happening. The main goal is to separate “real users” from “bots.”
AI helps review site security thoroughly, helping to keep you safe. This check examines encryption and certifications, vital for secure connections.
AI detects issues on potentially risky sites. These tools allow safer browsing, which is what everyone wants.
Real Life Insights: CDN Security in ActionImagine launching your optimized website, filled with interesting content and products. Previously, your site struggled with a few dozen users at once, but that’s changed.
Suddenly, the site goes viral – millions of bots arrive. They aim to hack passwords and perform unauthorized actions.
A Content Delivery Network (CDN) acts like bodyguards, managing traffic and acting as a gatekeeper. The CDN helps your site remain fast, and your digital doors stay open.
Tips for Handling Robot Challenge ScreensSome tips can help ensure smooth online activity when dealing with robot challenge screens.
Always verify your browser’s cookie settings. Enabling cookies is often essential for security checks on many sites, helping them remember preferences and improve performance.
Enabling cookies enhances interaction and protection. Being proactive helps manage access securely and updating settings improves security processes for a better browsing experience.
Advanced Technologies Behind Robot Challenge ScreensAdvanced tech plays a significant role in detecting risks in infrastructures. These tools analyze how things operate online, ensuring they meet privacy and security standards.
New approaches offer quick ways to learn and strengthen against emerging risks. They provide solutions for various needs, from regular users to major websites and company secretaries.
AI evaluates connections by learning from each online interaction, improving safety. It adjusts to offer strong defenses, reducing disruptions and enhancing peace of mind for website visitors.
How it Helps Your Personal DataRobot challenges protect personal data from unwanted automated tasks and web scrapers.
Sites offer assurance of a protected digital footprint and credentials. They achieve this by combating robotic tasks.
Tools block bots using various methods, confirming user presence and protecting info. Systems reduce risks by using HTTPS to secure data exchanged, including your own, and may even protect against cyber security considerations.
How Website Owners Use ChallengesWebsite owners must implement defenses against threats and digital vulnerabilities. Creating a smooth user experience attracts visitors and challenges aid in managing traffic, making sites accessible.
Owners can avoid potential disruptions if issues occur.
Improve SecurityIntegrating security measures helps business operations continue without internet issues. Adaptive systems manage online interactions securely, building strong, trustworthy connections.
This approach minimizes harmful threats. Regular safety reviews promote a secure internet, benefiting users and business success and registered office address data.
Incorporating comprehensive website protection strategies boosts confidence. It enhances trust in a secure environment for their activities.
ConclusionWhen you see a robot challenge screen, remember its purpose: to enhance security for everyone. This feature is intended for good.
Understanding website safety and privacy measures gives you an appreciation for keeping bad bots away from your information. Sites, like Measured, protect connections with icons on challenge screens and other means of cyber security.
Always be mindful of security challenges.
Grow smarter with AI! Get my bestselling book, Lean AI, today!
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April 6, 2025
Venture Start Up Guide: From Ideation to Success
So, you’re thinking about launching a venture start up. Every year, founders take the leap, hoping to create the next big thing. This makes the venture start up landscape intensely competitive.
About 50 million start ups are created annually. Yet, statistics show around 82% of businesses fail due to cash flow problems. But don’t let that discourage you. With careful planning, a solid business plan, and the right strategies, your venture can thrive.
Table Of Contents:Understanding the Venture Start Up LandscapeKey Characteristics of a Venture Start UpFunding Your Venture Start UpVenture Capital: Fueling Rapid GrowthOther Funding OptionsLaunching Your Venture Start Up: A Step-by-Step GuideStep #1: Get a Winning Start Up IdeaStep #2: Lay Out Your Plan of ActionStep #3: Raise Enough FundingNavigating the Venture Start Up JourneyStep #4: Follow the Proper Legal RulesStep #5: Settle on a Business LocationConclusionUnderstanding the Venture Start Up LandscapeVenture start ups are early-stage businesses focused on innovative products or services. They typically aim for rapid, scalable growth, often disrupting established markets. This focus on innovation sets them apart from a traditional small business.
Key Characteristics of a Venture Start UpSeveral traits define a venture start up. Innovation is a core element. They don’t just improve existing products. Venture start ups bring fresh solutions to the market, often filling a gap.
Think of companies like Uber and Airbnb. They revolutionized their industries by using technology and implementing unique ideas. They identified pain points for the target audience and offered new solutions. This made them successful business ventures.
This innovative spirit makes venture start ups inherently risky. The pursuit of groundbreaking ideas often means venturing into uncharted territories. A high chance of failure exists, but the potential rewards can be substantial.
Another important trait is scalability. A venture start up is built to grow quickly. This rapid growth requires a business model that can adapt and expand as the business gains traction and seeks additional funding.
Most venture start ups need external funding. Venture capital funding is a primary source. While such funding can fuel rapid growth, it comes with certain conditions. Founders often give up some control in exchange for investment.
Funding Your Venture Start UpMost venture start ups can’t grow without financial backing. Securing capital funding is often critical to the success of early-stage start ups. It takes money to develop your product, build a team, and market your offering. Several funding options exist, including venture capital, a popular choice for early-stage companies.
Venture Capital: Fueling Rapid GrowthVenture capital firms provide capital funding to start ups with high growth potential. These specialized investors understand the inherent risks and seek significant returns. Venture capital funding generally involves multiple series funding rounds, each increasing in value.
Funding StageTypical Investment RangeKey MilestonesPre-seed$50k – $250kIdea validation, initial prototypeSeed$250k – $2m+Product development, market entrySeries A$2m – $15mScaling operations, expanding teamSecuring VC funding is competitive. A pitch deck is a critical tool when seeking VC. The process typically takes 3 to 9 months. Venture capital investments often stretch over ten years or more. A venture capitalist will typically look to exit by selling their shares through a private equity sale, merger, or a public offering like an IPO.
Other Funding OptionsBesides VC funding, founders can seek angel investments or business for start-up loans. Angel investors are individuals providing seed funding and capital funding to early-stage businesses in exchange for equity. They can provide guidance to startup founders as well.
Launching Your Venture Start Up: A Step-by-Step GuideLaunching a start up can feel daunting, but a simplified guide can streamline the process. Every business idea should fix a pain point for a specific target audience. Think of BrewDog.
BrewDog shook up the established beer market with high-quality craft beers. This made them a successful business venture. The key lesson? Know what makes your idea different, not just another competitor offering the same product or service. Product-market fit is critical.
Step #1: Get a Winning Start Up IdeaFind something to set your venture start up apart, especially in crowded markets. If your idea tackles real-world issues in a new way, reaching the funding stage is more likely. A startup founder should seek an exit strategy from day one.
You can even use online resources like a . Consider building relationships with angel investors and venture capital firms. Attending startup accelerators and business school is beneficial too. Start up financing can take many forms, and getting creative with funding options might help you access funding. Don’t be afraid of selling shares or giving away a percentage of equity.
Step #2: Lay Out Your Plan of ActionFormalizing your ideas is important for your business start-up stage. A solid business plan should outline the goals, structure, revenue models, and cost strategy for a startup venture. Creating a solid business plan can help when seeking vc and increase the likelihood of investor offers.
It doesn’t feel like a real venture start up unless you can get your ideas down into writing to ensure everything goes as smoothly as possible, especially since finding investors or a venture capital firm typically takes around half a year and doesn’t come cheap. Having a well thought out plan in place makes securing VC funding more achievable. This plan will be your road map for funding early-stage start ups.
Step #3: Raise Enough FundingFor most new companies, raising initial seed funding to combat inflation involves convincing investors or VC firms of a good business plan. The funding process is critical. Venture capitalists invest in startups with strong potential, focusing on those likely to grow into a solid business. Startup founders must build strong relationships to achieve their business goals. It’s not merely getting funds to run the start up for as long as you can, but convincing angel investors or investors from venture capital firms to invest in the company. If the company makes a large return or profit, so do they, therefore incentivizing their interest in providing funding. Start up ventures represent the chance to grow from small sums to a lot.
Start ups often require substantial initial funding. Startup failures often happen due to inadequate initial financial resources. It’s never as easy as walking up to a venture capital firm, talking to some venture capitalists about what you can offer, or making a handshake deal to sell some of your shares for them to buy shares in the start up business. There are many rules and regulations to follow, along with procedures when it comes to getting financing for your startup business, as funding early-stage companies is strictly monitored and controlled.
Another option besides a traditional investor is equity crowdfunding. Sometimes called “crowdinvesting,” it entails starting by upgrading and posting a business’ capital raise. Potential individual investors donate via shares through an online forum.
Navigating the Venture Start Up JourneyA successful venture start up launch goes beyond a fantastic idea. This journey entails many hurdles. A key hurdle is finding and attracting investors, whether that’s angel investors or funding through venture capital firms.
Step #4: Follow the Proper Legal RulesDuring your business start up stage, ensuring proper legal procedures is critical. Legal compliance and ongoing regulatory issues need to be addressed. This stage should involve reviewing zoning permits, licenses, vendor agreements, and incorporation requirements. Intellectual property concerns are important too, as protecting your idea is part of securing startup funding.
Step #5: Settle on a Business LocationPlanning your start up’s operations is crucial. A physical space to test technology can be important, even for virtually-focused ventures. This can help attract venture capital during later funding rounds. This applies to all tech startups.
ConclusionThe venture start up path is thrilling, challenging, and potentially rewarding. It’s a journey filled with risks and hard work, but the rewards can change your life. Success could mean shifting entire industries. Venture start ups represent the lifeblood of innovation.
With planning, securing capital funding through a venture capital fund or another investment option, finding market fit, executing a solid business plan, having an exit strategy from day one, connecting with angel investors or venture capitalists, navigating series funding rounds, and other activities needed to launch a business, it can truly feel like a daunting task at times. Building a growing business takes effort, time, money, planning, and determination. But if you’re passionate and willing to learn and put the work in, creating your very own successful startup is definitely worth the adventure and investment.
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How Gen Z Using AI at Work Transforms Industries
Stepping into the professional world, you might feel that artificial intelligence (AI) is this mysterious force. You likely have wondered, even privately, if AI is going to put your newly-minted career in check before it really takes off. Turns out, especially for Gen Z using AI at work, it’s more of a partner than a rival.
A Google survey found that 93% of Gen Z knowledge workers use several AI tools each week. These tools become intuitive to integrate into daily task.
Table Of Contents:AI’s Role in Shaping Job Opportunities for Gen ZWhat Types of Tasks Is AI Handling?Gen Z Using AI at Work: Skills Over ExperiencePractical Ways To Start Using AIConcerns and Criticisms of AI in the WorkplaceFinding a Balance with AIHow Different Industries Use AIGen Z and AI Usage Across Knowledge Work SectorsAI and the Future of WorkThe Broader Ethical ConsiderationsConclusionAI’s Role in Shaping Job Opportunities for Gen ZIt’s easy to think that technological advancements will negatively effect jobs. The truth is more nuanced. While McKinsey & Company projects that up to 30% of work hours could be automated by 2030, this shift doesn’t need lead to widespread job loss.
AI is changing the nature of work, but people have options. The World Economic Forum predicts that 23% of global jobs will change in the next five years. Workers can grow through professional developments and trainings.
What Types of Tasks Is AI Handling?Many people are starting to let AI handle time-consuming work. They are instead using the free time for discussions around strategies, training and development and improving outreach strategies.
Monique Buksh, a 22-year-old law student and paralegal, shared her experience. She said, “With AI handling time-consuming work, I’m able to focus more on discussions around strategy, professional development, and problem-solving with my managers.” This reflects a broader trend where AI takes on routine tasks.
Gen Z Using AI at Work: Skills Over ExperienceCompanies are starting to value AI skills. Traditional experience is mattering less for companies now.
A Microsoft and LinkedIn survey showed that 71% of leaders would prefer hiring candidates with AI expertise. Almost 80% of leaders would give more responsibilities to staff who are skilled in AI.
Practical Ways To Start Using AIGen Z using AI at work, you can leverage several tools. Using those, people will boost the ability to get more customers. Try the tips in this next section to do this at your organization:
Automate Video Captions: Make your video content accessible by automatically creating subtitles, saving valuable time.Meeting Minutes and Tasks: Turn recordings of your online calls and conferences into detailed notes, tasks, and email follow ups for more productivity and documentation.Streamlining Global Communication: Use AI chatbots, so your business or group can reach other communities around the world easily with the help of real time interpretation of video conversations.Document Interpretation: Convert files for ease. PDF documents may have formatting concerns or security measures that will block certain information from copy/paste transfers. Use OCR technology, or file converters, to make things easier.Start small with AI tasks. The technology will give time to work on other important business needs.
Concerns and Criticisms of AI in the WorkplaceDespite the positives, some have concerns about Gen Z using AI at work. Heavy reliance on AI tools may weaken critical thinking, especially in young people, according to a study.
Researchers at Microsoft and Carnegie Mellon University published a recent paper. It found that the more people use and trust AI, the less they rely on critical thinking skills.
Finding a Balance with AIIt is wise to have a balance of the use of the tech and critical thinking.
Nicholas Portello, a Gen Z professional, avoids using AI software because he believes it can negatively affect creativity. He emphasizes, “Some of the best ideas my team and I produced in 2024 can be attributed to brainstorming sessions and environments of open communication as opposed to ChatGPT.”
AI isn’t a full solution.
AI is a tool for supporting human actions. As noted in a recent Indeed survey, 57% of people think that AI can help in decisions. AI will likely never replace people, however.
How Different Industries Use AIAI is changing jobs. Every business, company and government is adapting.
The technology goes beyond the normal tech company borders, and is entering all professional industries. Learn about some industries incorporating the tech below.
Gen Z and AI Usage Across Knowledge Work SectorsAI’s reach extends across various knowledge work sectors. Gen Z professionals are discovering different uses and purposes of AI.
SectorAI ApplicationsImpact on Gen Z WorkersLegalResearching case law, drafting documents, spotting inconsistencies in contractsFocus on strategy, professional development, and problem-solvingHRBrainstorming ideas, researching subjects, recording and transcribing conversationsImproves focus during discussions, reduces time spent on note-takingMediaOrganizing tasks, drafting emails, double-checking spreadsheetsCuts workload, frees up time for creative jobsFinancial ServicesCreating plans for financial development, market research.Efficiency for routine actions; need new skills.TechnologyDeveloping programs and software. Helping with computer development issues.Time for big ideas; concerns about lacking critical thought.Global BusinessMaking reports; writing emails; giving answers quickly.Better global interactions; less repetitive tasks.From law practices leveraging AI for efficient case research to media companies using it to streamline content creation. The technology helps by addressing several needs.
AI and the Future of WorkThe future seems pretty unknown. Experts see good and bad from it.
Some suggest using tech tools to enhance our work and free up more of our minds to creative. One example includes a possible future use for buying small scale power systems.
The Broader Ethical ConsiderationsAI’s power extends beyond basic convenience and touches significant world functions.
There’s concern among China’s people as their courts are using AI to decide on justice for certain cases.
This raises important discussions on accountability. This also questions fairness with using the tech tools within society and law.
ConclusionFor Gen Z using AI at work, it creates both opportunities and concerns. AI adoption will require careful evaluation. By acknowledging both AI’s potential and limitations, Gen Zers can use AI technology to their advantage.
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AI for Writers: Boost Efficiency with Smart Tools
Do you ever feel like you’re the only one in your writing circle who truly understands generative AI and how to use it for content creation? It’s a common feeling for startup founders, investors, and marketing leaders seeking a competitive edge in the AI landscape.
It might feel like you’re speaking a different language, but this post is crafted for those who share that sentiment about generative AI and its applications for writers.
The truth is, many writers and editors are still behind when it comes to leveraging AI-powered writing tools for their work. To truly take advantage of these tools, it’s important to utilize the available training data.
Table Of Contents:The Rise of AI-Savvy Writers: A New EraFreelancers: AI is an AccelerantWhat to PrioritizeWebsites: The New PlaybookWhat to PrioritizeMastering AI Search Optimization (AISO) for WritersHow to Optimize for AI SearchWhat to PrioritizeContent Strategy vs. Content VolumeWhat to PrioritizeBuilding Credibility in the Age of AI Writing GeneratorsPrioritize Exchanging CredibilityBecome a Trusted Source, Not ‘Just a Freelancer’Prioritize ExpertiseDifferentiate By Doing What AI Can’tAI Augments the NewsroomEmbrace Generative AIFAQsHow can AI tools help with overcoming writer’s block?Can AI maintain a consistent brand voice across all content?What types of content are best suited for AI assistance?How do I choose the right AI writing tool for my needs?What is AI Search Optimization, and why is it important?What is the best free AI writer?What are the best AI tools for writing?ConclusionThe Rise of AI-Savvy Writers: A New EraThe writing and editing world is rapidly changing. Those who adapt and use generative AI tools will flourish. Others risk falling behind in this digital transformation.
The writers who evolve are becoming the new standard. They are good writers who also know how to use tools like free AI writer software to enhance their skills. This makes them very competitive in the job market.
Freelancers: AI is an AccelerantSome may view AI as a threat to job security in the writing industry, but AI can be an asset to the freelance SEO writer.
AI is amplifying the gap between writers who embrace AI writing tools and those who don’t adapt, exacerbating an existing challenge in the content creation industry. Embracing AI for content generation can set you apart.
As freelance writer Brianna Jeane pointed out, “AI’s got us on the ropes.” Writers need to embrace these tools and AI technology to stay competitive.
What to PrioritizeYou should adapt quickly and master AI-driven strategies to boost your market value. Harness the power of AI writing tools to amplify your creativity and streamline your content production process. This lets you generate text much easier.
Mastering AI tools unlocks opportunities that traditional freelancing never offered. Embrace these tools to get ahead, so that you can generate text from AI models.
Websites: The New PlaybookHaving a personal website might seem sufficient to stand out. A decade has passed, and having a website is not enough on its own.
Building a professional website is easier than ever, thanks to free AI writing generators. Use a writing generator to create compelling copy. However, it shouldn’t end there.
For instance, Deep Research on ChatGPT and Deep Search on Grok can guide you in building optimized websites. The process of building a sleek site is much faster.
What to PrioritizeAuthority lives where your audience searches, particularly in AI-driven search environments like Google AIO. Aim to become AI-visible to stay relevant as a writer.
Focus on publishing content on credible platforms that are easily machine-readable. While a personal site acts as a business card, it should support your larger strategy for growing your brand.
Mastering AI Search Optimization (AISO) for WritersYou might think that basic SEO is enough, but times are changing with evolving search engine algorithms.
Mastering AI Search Optimization (AISO) is the new SEO strategy. This ensures your content is visible in AI-driven search results.
SEO has evolved beyond keyword stuffing. You’ll want to dominate the top spots by creating content that resonates with both humans and AI algorithms, so that you can create quality content.
How to Optimize for AI SearchYou can thrive if you understand how LLMs (large language models) interpret, summarize, and cite content. Gaining this understanding is essential to master AISO.
Knowing how to use Yoast SEO might have been enough previously. Adapt with AI content to keep up with the continuously changing search engine landscape, which makes it very helpful to work faster.
What to PrioritizeMaster AI Search Optimization (AISO).Create machine-readable content with schema markup.Write structured content answering questions people ask.Build authority, so LLMs connect your expertise with your niche.If AI doesn’t recognize your authority, it won’t cite you. If being overlooked by AI means becoming invisible, work to improve your brand visibility, so you can create product descriptions easier.
Content Strategy vs. Content VolumePublishing numerous articles daily can lead to burnout for writers and produce mediocre content. Instead, ensure you are semantically relevant, so that you can create content easily.
If you’re still optimizing headlines solely for click-through rates, your rankings will suffer. The goal is not only the volume of content, but also the quality.
Google’s March 2025 core update is expected to prioritize content that appears “human-written.” So, don’t compromise on content quality by exclusively relying on generator create functions.
What to PrioritizeWrite with semantic relevance.Prioritize clarity and natural language.Optimize content for AI-generated summaries.Use structured data to teach LLMs.Stay updated on evolving LLM trends.Focus your efforts on building strong knowledge graphs to become a leader in the content space.
Create deep content to establish yourself as a trusted source. Over time, AI will recognize your authority.
One well-researched piece will have a greater impact on visibility than many filler posts. Instead of overwhelming your audience, concentrate on dominating a content arena to form a content hub.
Building Credibility in the Age of AI Writing GeneratorsExchanging backlinks with fellow writers might build traffic. However, lasting authority is far more valuable and makes sure that you generate content that has staying power.
The focus should shift from backlinks to “citability.” You should also build credible backlinks that add value to your content.
The aim is to be referenced by platforms and databases that AI tools use for their information.
Prioritize Exchanging CredibilityExchange credibility, not just posts. In the world of AI content, collaboration becomes essential and allows for content easily.
Co-create content with individuals actively shaping the information landscape of your niche. It builds authority and raises brand awareness in your area of expertise.
Partner with brands already recognized by AI search engines to build credibility. Position yourself as a trusted source regularly cited by entities that AI recognizes to establish brand voice.
Become a Trusted Source, Not ‘Just a Freelancer’Landing gigs builds short-term leverage by positioning yourself as a content-for-hire service. Developing and sharing your opinions will keep you top of mind.
Think like a subject-matter expert to create the best content.
Share insights and show your work to the community. Share your identity too.
Prioritize ExpertiseDon’t just write; share insights and synthesize trending headlines. Sharing your expertise will make sure you generate text with purpose.
Become more active in building a strong graph around your name as a freelance SEO writer for the community. That also builds staying power. That way you generate content people want.
Aim for your content to be frequently cited and sought after. With all this combined you can generate content to be proud of.
Differentiate By Doing What AI Can’tChatGPT can transform writing, editing, and distribution. However, it can’t replace true narrative and judgment that comes from human insight, but tools built on AI can definitely assist.
Use the content creation resources available to create something useful for readers. This is a key step in the process to build quality content and stay relevant in the industry.
Investigative journalism allows reporters to do what machines can’t: original reporting. This ensures quality content that cannot be replicated, while AI handles simpler tasks. AI ai makes a great writing assistant, but it can’t replace human journalism.
AI Augments the NewsroomReporters can dig deeper and write meaningful stories when AI handles repetitive tasks. The tools AI offers can sharpen thoughts with wider reach, deeper insights, and greater flexibility.
Andrew Briz of Politico is rethinking the newsroom by smartly integrating AI tools. He is delivering wider reach, deeper insights, and greater flexibility. By rethinking his method he’s able to generate text faster and better.
Politico’s tool allows journalists to brainstorm ideas and get research that would otherwise take hours. Thanks to integrating technology, news has been changed for the better. Now you can generate text and content at a higher rate of speed.
Embrace Generative AII can’t change the minds of people who made them up. Instead, recognize that AI isn’t an enemy. You should leverage talent and free AI to stand out.
AI can be a great partner for writers. It allows writers to create unique outputs that maintain brand voice. As history tells us, those who change, survive, and adapt, especially when it comes to writing tools.
An AI writing tool, that understands your style guide or brand voice, can greatly reduce the time it takes to write blog posts or product descriptions. With time, your company can master how to generate text from AI models and save money.
Consider starting with a free plan and then investing in a more robust pro plan after you see the benefits. You’ll find that you work faster and create content more easily. All while working in a content style guide.
Consider using these tools built by our company to create content that isn’t garbage. I highly recommend Skell.AI for writing short-form SEO content at scale to improve conversions. Also, Writerly allows your team to improve anything written with literally one click.
FAQsHave questions about using AI in your writing process? Here are some common questions with answers.
How can AI tools help with overcoming writer’s block?AI can offer a burst of ideas, suggest different angles, or provide outlines to help you break through writer’s block. Consider using AI for writers, which can suggest blog post titles, social media ads, or even email generator functions.
Can AI maintain a consistent brand voice across all content?Yes, many AI tools can be trained on your brand’s style guide. That way it can generate content that reflects your unique brand voice, so it always generates text in the right tone. This ensures consistency across all your marketing campaigns.
What types of content are best suited for AI assistance?AI can be particularly useful for generating product descriptions, social media posts, and marketing emails. It is also helpful for tackling complex topics, streamlining your content creation process. Be sure you’re also using proper AI models when trying to generate text.
How do I choose the right AI writing tool for my needs?Start by identifying your specific writing needs and budget. Then explore different AI writing tools with free plans. Test a few options to see which one best fits your workflow and content goals.
What is AI Search Optimization, and why is it important?AI Search Optimization (AISO) is the process of optimizing content, so that it is easily understood and favored by AI algorithms used in search engines. It’s important because it improves your content’s visibility in AI-driven search results, which are becoming increasingly prevalent.
What is the best free AI writer?Determining the “best” free AI writer can depend on individual needs and preferences. There are many tools available, like Skell.AI and Writerly, which offer different features and strengths. I highly recommend looking for tools built by credible and reliable brands.
What are the best AI tools for writing?Some of the best AI tools for writing include Skell.AI, Writerly, Jasper.ai, Rytr, Scalenut, Surfer SEO, Grammarly, and more. When picking a tool, be sure to check what generator AI they use and also the available training data, as this impacts the highest quality you can get.
ConclusionChange can be tough, but generative AI technology is improving the world around us, especially for AI for writers and content creators. With a reliable style guide, the results will be high-quality.
Don’t fear the robots. Embrace and thrive by becoming an early adopter for various reasons. Using affordable AI is much easier than you think.
Those who adapt will reap outsized rewards in the new AI landscape. Embrace generative AI and see how far you can improve your writing skills and career.
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10 Early Career Advice: Your Essential Guide to Thrive
Looking back at the initial stages of my early career and leadership journey, there are pivotal insights I wish I had grasped more firmly from the outset. These aren’t just abstract concepts; they are the hard-earned lessons that have significantly shaped my trajectory in both my professional life and my ability to lead effectively.
If I could offer guidance to my younger self navigating those crucial early years, these are the top 10 essential pieces of early career advice I would impart ��� the wisdom I believe can provide a strong foundation for anyone aiming to thrive in their early career and beyond.
1. Embrace the Power of Perpetual Learning: Your Education is a Lifelong JourneyIn today’s dynamic professional landscape, relying solely on the knowledge gained in your initial education is a recipe for stagnation. The business world, technology, and best practices are in constant flux. My younger self sometimes viewed graduation as the culmination of learning. I now recognize it as merely the starting point of a lifelong journey of continuous learning.
True career advancement and personal growth stem from an unwavering commitment to acquiring new knowledge and skills. Cultivate an insatiable curiosity, actively seek out learning opportunities, and embrace the challenges of the unfamiliar. Read industry publications, enroll in online courses, attend relevant conferences, and engage in meaningful conversations with peers and mentors. Every experience, both positive and negative, holds valuable lessons if you approach it with a learner’s mindset.
Think of continuous learning as a crucial investment in your future. The more you learn, the more adaptable, resilient, and valuable you become in your field. In the fast-paced world of digital marketing where my career has largely unfolded, staying ahead requires constant upskilling and a willingness to experiment with emerging trends. Don’t let your initial qualifications define your limits; make lifelong learning your competitive edge.
2. Build Bridges, Not Just Connections: The Foundation of Meaningful Professional RelationshipsEarly in my career, I occasionally prioritized accumulating contacts over cultivating genuine relationships. I’ve come to understand that sustainable success and true fulfillment are deeply intertwined with the quality of your professional network. It’s not about the quantity of connections on LinkedIn, but the depth and authenticity of those relationships. Cultivating strong relationships can also lead to identifying potential sponsors who can advocate for your growth.
Focus on building meaningful professional relationships grounded in trust, mutual respect, and a genuine desire to support others. Be proactive in offering help, sharing your knowledge, and celebrating the successes of your colleagues and peers. Networking should be about reciprocal value exchange, not just what you can gain.
These authentic connections can provide invaluable mentorship, open doors to unforeseen opportunities, and offer diverse perspectives that can enrich your understanding of your industry and the broader professional landscape. Invest time and effort in nurturing these relationships; they are the bedrock of a thriving career.
3. Develop Unwavering Resilience: Bouncing Back Stronger from Early SetbacksThe initial stages of a career are often marked by challenges and inevitable missteps. My younger self sometimes allowed early setbacks to erode my confidence and hinder my progress. I now recognize that resilience is not about avoiding failure, but about your capacity to learn from it and persevere.
Cultivate the mental fortitude to bounce back from disappointments and view early career mistakes as crucial learning experiences. Analyze what went wrong, extract actionable insights, and use that knowledge to refine your approach moving forward. Perseverance, coupled with a positive and growth-oriented mindset, is essential for navigating the inevitable bumps in the road during your early career.
Remember that every successful professional has faced their share of early career challenges. It’s their ability to learn from those experiences, adapt, and maintain their forward momentum that ultimately defines their long-term success. Embrace the learning curve and view setbacks as opportunities for growth.
4. Find Your “Why”: Aligning Your Early Career Path with Passion and PurposeIn the pursuit of establishing a career, it’s easy to be swayed by factors like salary or prestige without truly considering your intrinsic interests. My younger self sometimes chased opportunities that seemed appealing on the surface but lacked genuine personal resonance. I’ve learned that a fulfilling and sustainable career trajectory is built upon the alignment of your passion with your professional purpose.
Seek out early career roles and opportunities that genuinely excite you and tap into your natural strengths and interests. When you are passionate about your work, you are more likely to be engaged, motivated, and to excel in your field. Furthermore, strive to understand the broader impact of your work. How does your role contribute to a larger goal or make a meaningful difference? Connecting your early career endeavors to a sense of purpose can provide profound motivation and direction.
Don’t be afraid to explore different roles and industries early on to discover where your passions truly lie and how you can best contribute your unique talents. This early exploration is invaluable in charting a career path that is both successful and deeply satisfying.
5. Embrace Calculated Risks: Stepping Outside Your Early Career Comfort ZoneThe early stages of a career can sometimes feel like a time for playing it safe. My younger self was often hesitant to step outside familiar boundaries, fearing potential missteps. I’ve come to realize that significant early career growth often requires embracing calculated risks.
This doesn’t mean being impulsive or reckless. It involves carefully assessing potential opportunities, weighing the potential benefits against the possible drawbacks, and making informed decisions even when there’s an element of uncertainty. Don’t let the fear of failure prevent you from pursuing challenging projects, exploring new roles, or even venturing into entrepreneurial endeavors early in your career.
These experiences, regardless of the immediate outcome, will expand your skillset, build your confidence, and provide invaluable learning opportunities that will serve you well throughout your professional life.
6. Hone Your Communication Skills: The Cornerstone of Early Career SuccessEffective communication is a fundamental skill that underpins success in every aspect of your early career. My younger self sometimes underestimated the importance of clear articulation and active listening. I now understand that mastering communication skills is crucial for building rapport with colleagues, collaborating effectively on projects, and presenting your ideas with impact.
Practice clear, concise, and professional verbal communication in meetings, presentations, and everyday interactions. Develop strong written communication skills for emails, reports, and other professional correspondence. Critically, cultivate the art of active listening ��� paying close attention to understand the perspectives and needs of others.
Strong communication skills will enhance your ability to collaborate effectively, navigate workplace dynamics, and make a positive impression in your early career. Invest time and effort in developing these essential skills.
7. Lead with Empathy from the Start: Understanding Your Early Career ImpactEven in junior roles, you can begin to develop your leadership potential by leading with empathy. This means understanding and considering the perspectives, challenges, and needs of your colleagues and team members, regardless of your formal position.
Demonstrating empathy in your early career fosters stronger working relationships, promotes a more positive team environment, and enhances your ability to collaborate effectively. Take the time to understand your colleagues’ workloads, offer support when needed, and approach interactions with understanding and respect.
Developing empathetic tendencies early on will lay a strong foundation for future leadership roles and contribute to a more positive and collaborative workplace.
8. Seek Mentors and Sponsors to Accelerate Your Early Career Growth:Navigating the early stages of your career can be significantly easier and more rewarding with the guidance and support of experienced professionals. My younger self could have benefited greatly from actively seeking out both mentors and sponsors.
Mentors are invaluable for providing guidance, sharing their experience, offering advice on navigating challenges, and acting as a sounding board for your ideas. Seek out individuals whose careers and values you admire and don’t hesitate to reach out for guidance and support.
Equally important are sponsors. These are senior-level individuals within your organization or industry who believe in your potential and are willing to advocate for you. They can open doors to new opportunities, recommend you for key projects, and champion your advancement. Building relationships with potential sponsors requires demonstrating your capabilities and consistently delivering strong results.
Actively seek out both mentors and sponsors throughout your early career. Nurture these relationships by being proactive, receptive to feedback, and demonstrating your commitment to growth. Both mentorship and sponsorship are powerful catalysts for accelerating your professional development and unlocking new opportunities. Conversely, be open to mentoring and potentially sponsoring junior colleagues as you progress.
9. Embrace Feedback and Iterate: Continuous Improvement in Your Early YearsEarly in your career, feedback is a crucial tool for growth and development. My younger self sometimes took constructive criticism too personally. I now understand that embracing feedback and being willing to iterate is essential for continuous improvement.
Actively solicit feedback from your supervisors, colleagues, and mentors (and even potential sponsors). Be open to hearing both positive and constructive criticism, and use it as an opportunity to identify areas for improvement and refine your skills and approach. View feedback as a gift that can help you grow and excel in your early career.
A willingness to learn from feedback and adapt your strategies is a hallmark of a growth-oriented professional.
10. Cultivate a Growth Mindset: Believing in Your Potential for Early Career SuccessPerhaps the most fundamental lesson I wish I had fully embraced earlier in my career is the power of a growth mindset. This is the belief that your abilities and intelligence are not fixed but can be developed through dedication, hard work, and a willingness to learn.
In the face of early career challenges or setbacks, a growth mindset allows you to view obstacles as opportunities for learning and growth rather than limitations. Believe in your potential to develop new skills, overcome challenges, and achieve your professional goals. Embrace effort and persistence as key drivers of success.
Cultivating a growth mindset from the outset will empower you to embrace challenges, persevere through difficulties, and ultimately achieve greater success in your early career and beyond.
These ten essential lessons provide a roadmap for navigating the critical early stages of your career and developing the foundational skills and mindset for long-term success in leadership and beyond. By embracing continuous learning, building strong relationships (including with mentors and sponsors), taking calculated risks, leading with empathy, and fostering a growth mindset, you can lay a solid foundation for a thriving and fulfilling professional journey.
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April 5, 2025
How to Increase Business Value with Strategic Planning
Thinking about selling your business? Or perhaps you’re interested in simply increasing its value? Whatever the reason, many business owners wonder how to increase business value before a potential sale.
It’s crucial to understand the key elements that drive up your company’s worth, whether a sale is imminent or years away. Savvy owners proactively address vulnerabilities to position their business for maximum return. You’ll learn how to enhance your firm’s strengths and how to address issues that diminish attractiveness, so you can increase business value.
Table of Contents:Understanding the Key Drivers to Increase Business ValueAssessing Your Current Business PositionBoost Sales and Revenue to Increase Company ValuationStreamline Operations and Reduce Admin OverloadStrong Customer Base with Customer LoyaltyBuild a Reputable BrandManaging Financial and Perceived Risk ProfileFocus on Management Team and Staffing for Growth PlansHave Documented Growth Plans for Your Customer BaseOther Considerations to Increase Business ValueAddress Legal and Compliance IssuesConsider Operational Improvements for Your Commercial Real EstateExamples in Action: Showcasing Real-World ApplicationsCase Study 1: Retail Store Chain with Sales Process for Key DriversCase Study 2: Tech Startup With Post Job Openings and Financial DriversImportant Considerations: Strategic Planning System and Leadership Team ValueNavigating Challenges to Get to Growth Potential and Potential BuyersPreparing for Due Diligence for Real Estate PurposesNext Steps: Setting a Higher Valuation With Clean Books for Small Business OwnersConclusionUnderstanding the Key Drivers to Increase Business ValueWhat makes a business valuable? It’s more than just revenue. Several factors play a role, and understanding them can give you a head start. Focusing on these factors and implementing changes to boost these areas is how to increase company valuation.
Buyers seek companies that are profitable, stable, and have potential for growth. A solid history combined with a clear path forward can seriously impress potential buyers. They’re also mindful of perceived risk. Anything you can do to reduce perceived risk can lead to command higher valuations.
Assessing Your Current Business PositionFirst, where do you currently stand? Before making changes, you need to figure out your business’s current business position. Understanding your current standing is critical for identifying opportunities for increased value.
Start by getting a clear picture of your financials. Then, look at things like your customer base, operations, and market share. This helps you pinpoint your business’s strengths and weaknesses, informing where strategic planning is most needed.
Look closely at the past 3 years’ worth of sales. Have sales gone up, down, or stayed flat? Check out your sales and profit growth chart. If your company’s reviews are lacking, make sure to reach out to those clients and ask them what can be improved.
Consider if there are unexplored income streams, and if there is any way to double down on successful marketing pushes. This informs your plan for how to increase business value. Analyzing your operations is a critical first step in how to increase company valuation.
You’ll also want to ensure you have financial statements on hand. That includes an income statement, also known as the profit and loss statement. This document provides insight into your company’s revenues, costs, and expenses over a period of time.
Ensure you also have your balance sheet, which shows your business’s financial standing at a specific point in time. You’ll also want to ensure you have your SDE, or seller’s discretionary earnings statement, which represents the total financial benefit a single owner-operator derives from their business.
Clean Financials: Buyers want to see clean financials. Without them, there might be additional verification required.Market Share: A larger piece of the market gives assurance that you are ahead of the competition.Financial Records: Maintain and present updated and accurate information when looking at your revenue. Maintaining meticulous financial records is a hallmark of strong businesses.Boost Sales and Revenue to Increase Business ValueRevenue and profitability are huge for your company valuation. Increasing sales makes your business more attractive to any potential buyer. More customers equal more value, and ultimately, a higher valuation.
You can always try new sales strategies. Experiment with promotions and find new ways to reach customers. Consider offering discounts or running targeted advertising campaigns. Small tweaks can sometimes equal big revenue gains, making it a crucial part of your growth strategy.
Pricing and Margin: Reassess prices to see if the business could increase margins or rates on products or services that have high demand. Streamline Operations and Reduce Admin OverloadEfficient operations mean higher profits. Take a hard look at how your business works. Identifying areas for efficiency gains and improvements can improve revenue growth.
Eliminate unnecessary steps and automate tasks whenever possible. The end result will be a well-oiled machine that buyers are more willing to invest in. Strong operations lead to financial planning and stability.
It may even benefit your team, as small businesses spend up to 120 hours a year on admin-type duties. Cutting back on administrative tasks is key to boosting the bottom line.
Operating Procedures: Create and ensure that documented standard practices are up to date, ready for handoff if processes need to change.Strong Customer Base with Customer LoyaltyLoyal customers are the backbone of any business. Keeping your current customers happy is more cost-effective than finding new ones. Satisfied clients are much more likely to return, securing your revenue growth.
Happy customers are also more likely to spread the word about your business. Create a customer database, prioritize superior customer service, and go the extra mile whenever possible to improve revenue growth.
Maybe launch a loyalty program or create ways to get feedback from clients. Focusing on your customer base is key to business success. Improving the customer experience can foster customer loyalty and generate higher revenues.
Superior Customer: Customer relations can ensure you have repeating business coming back.For example, there’s a local restaurant I frequent. They know my name, remember my usual order, and always ask about my family. That personal touch keeps me coming back despite other options in town.
Build a Reputable BrandBranding and reputation matter, so take steps to make your business known in a good way to attract potential buyers. A strong brand enhances the perceived value of your offerings, making customers willing to pay more.
That means creating a website, registering your company name with the state, and keeping all your branding and sales materials similar in design. Building a reputable brand can also improve customer experience.
Strong Customer: Secure and communicate openly in an effective strategy for buyers and investors.Innovative Products: When thinking through your innovative process and delivery methods, showcase new competitive strategies. Managing Financial and Perceived Risk ProfileThe less risk a buyer sees, the higher the purchase price. Look at what could scare off potential investors and make changes to reassure potential buyers. By reducing risk, you improve financial planning for the future.
Diversifying your income, building a strong management team, and keeping up with regulations shows buyers you’re on top of things. Implement governance practices to help with this and minimize perceived risk.
Risk can be lowered in areas like governance practices. Consider developing job descriptions too, and spend time documenting roles and training people to handle key functions. This enhances the strength of your management team.
Written Job: Formalize all key areas for roles and functions to ensure your leadership is taken seriously.Written Job Descriptions: Identify areas where a business can grow to show assurance and formality.Perceived Risk: You must command trust; a lack of faith in what an acquirer is paying could damage future investments.Financial Planning: Take initiative by planning and making changes at company-wide and department levels and establish business benchmarks for how the project is measuring up.Focus on Management Team and Staffing for Growth PlansBuyers aren’t just investing in a business; they’re investing in the team that runs it. Take the time to train your management team. Be sure to set clear growth plans for them and the rest of your staff.
A strong management team shows the potential buyer the business has a future. That will create buyer confidence for your growth plans, making them an integral part of the business plan.
Be ready to hand over transferable contracts too, and give assurance you’ve built a solid foundation. Consider creating a management team committed to the business for long-term growth.
Leadership Team: Assess their involvement, direction, skills, and performance abilities to ascertain their value.Command Higher: Solidifying management abilities through documented history creates assurance, value, and the skills a leadership possesses in driving high revenue results.Management Team: This conveys skills, collaboration, leadership ability, and strategy insight to others that might get hired to command higher positions.Build Strong: Building a business requires solid, transferable contracts that make a massive impact on long-term gains.Have Documented Growth Plans for Your Customer BaseBuyers want to see potential for future growth. Highlight areas where the business can expand its customer base and boost profits, which assures the acquirer of its growth potential.
You may want to have plans for entering new markets or target customer groups. What about innovative products or services your business is ready to offer? Solid growth plans and strategies can provide growth potential.
Customer Base: Potential reach to tap into, scale for repeatable growth, retention rate to minimize costs, and engagement to enhance and boost retention rate for business objectives.Growth Strategy: Have a documented plan, communicate it, and be prepared to implement key roles while managing budgets. A clearly articulated and executed growth strategy is invaluable.Other Considerations to Increase Business ValueDon’t forget about the little things either. Simple clean ups, modern updates, or third-party involvement can greatly improve the potential sale price. Operational improvements are crucial in adding company value.
The physical condition of your business can affect things too. Take the time to fix up your location and replace old stuff. Addressing these considerations shows attention to detail, positively influencing company reviews.
Address Legal and Compliance IssuesLegal and regulatory problems can kill a sale. Make sure your business is above board, and have your legal counsel ready. Buyers also want to see strong financial controls to make sure the business has no regulatory or compliance issues.
Clean up any compliance problems that exist now. Potential buyers will definitely like to know that you’re on top of everything, and that the business is operated in compliance with applicable laws. Address problems head-on early in the selling push.
Business Service: To maintain legal boundaries, a certified legal consultant is available, and all business operations must adhere to those guidelines.Consider Operational Improvements for Your Commercial Real EstateBuyers look at operations very carefully. Always find small ways to save time or money, and even look for additional verification or any additional verification required. Even consider additional verification, additional verification required for maximum financial gain.
Those could come by documenting workflows or automating steps and investing in technology. Improving operations leads to more sustainable revenue. Optimizing your commercial real estate use also factors into this equation.
As stated by McKinsey, improving internal operations should involve the reviewing and documenting of operations and automating daily processes. Automation is crucial for minimizing wasted time and materials, and ensuring your business operate in an efficient and productive manner.
Commercial Real Estate: Be clear, honest, fair, and concise about location situations, maximizing its appeal and value.Business Operate: Daily operations are key with processes that need improvement, updating, or refreshing from new or older issues; document all situations and have a professional consult to offer key options.Clean Financials: Potential buyer investors might also look for financial status, as clean books give assurance, a sense of high trust to spend knowing business financials were checked by a certified source with additional verification and with any additional verification required to be met.Examples in Action: Showcasing Real-World ApplicationsTheoretical tips can be helpful. However, it’s the business leader’s understanding that showcases clear direction. Case studies provide real-world validation of growth strategies.
Here are several specific examples where real-life strategies are on display for the buyer’s perspective. Looking at successful companies can assist with increasing business and company valuation.
Case Study 1: Retail Store Chain with Sales Process for Key DriversA small retail chain with multiple locations wanted to increase its appeal. What did they do to command higher attention and to achieve increased company valuation?
First, they worked with vendors and providers and secured volume-based contracts and volume discounts for future spending. This saved them thousands in operational fees, freeing up capital for growth and investments.
Second, they identified that they spent too much money on payroll at one particular location, so the current owner posted an opening on a post job employment site. In no time, there were multiple people interviewing for several different roles. This streamlined the business, which translated into more confidence with investors and acquirers. In this way, the owner was able to maximize business value.
Case Study 2: Tech Startup With Post Job Openings and Financial DriversA young software company was looking for investment to expand more into commercial real estate and scale their team with employers. But investors said there was a problem that needed to be addressed with additional verification.
Their technology, they said, only served a single industry segment. They addressed this by allocating more funding toward solutions serving different market sectors, which increased their customer base.
Additionally, they brought in financial consultants. These folks looked to ensure the numbers had extra protection to help investors invest confidently, all while lowering perceived risk. They took action on company reviews.
Important Considerations: Strategic Planning System and Leadership Team ValueKeep a focus on the overall long-term objective, and be ready for an opportunity in the future. Strong strategic planning is critical to the success of any business venture.
Companies with a purpose-driven strategic approach tend to perform better financially. These leaders will have a competitive edge in the market and will command higher valuations.
Long-term strategic planning can significantly increase the value of your business. Developing the leadership team to execute the strategy is critical for success.
Don’t dismiss making these changes yourself, right now. Your own strategic direction can shift future valuations. Don’t wait, because implementing financial controls now can lead to a significant payoff later.
Remember to also value inclusive human-technology partnerships to showcase collaboration for business. Reference reports, COVID strategies, as a part of future business value. This could include the potential buyer as well.
Buyers want assurance of quality. Having the processes that lead to repeatable standards is always welcomed. If a [business value](https://www.cazbah.net/small-manufact...) can be measured by documented data, then everyone is on board. In this way, growth potential can be effectively communicated.
Navigating Challenges to Get to Growth Potential and Potential BuyersMaking these changes will not always be rainbows and sunshine. Here are some landmines that you may run into that you should anticipate ahead of time so they do not discourage you from seeing a business transition opportunity get across the finish line. There will be many areas where the financial planning of a company will be stretched to it’s maximum.
Pushback from employees to transition from physical files to cloud-based documents.Spending financial capital for solutions you previously had, especially for cloud-related services.Preparing for Due Diligence for Real Estate PurposesSmart buyers do their homework, so always anticipate them carefully inspecting all facets of the business. This is the standard buyer’s perspective.
Have financial data organized, legal documents in order, and operations are transparent. This approach makes the sale move along quickly. Prepare for commercial real due diligence.
Commercial Real: Insight into potential future business with current clients and client potentials ensures a seamless transition to new opportunity.Potential Buyers: Make all accounting documents ready and available when buyers and real estate partners start reviewing all numbers and paperwork for complete, efficient, and trusted business plans.Financial Records: Buyers typically like to start by getting up to 5 years’ worth of data regarding financial numbers, expenses and profits, and clients, services offered or what client partners provide. These records help establish a buyer’s perspective of financial standing.Requires Investment: Take time and dedicate patience, while the right direction requires all for the current company.Buyer’s Perspective: Buyers may have to wait for an opening on your project books to show they mean business, but having the books available is key.Next Steps: Setting a Higher Valuation With Clean Books for Small Business OwnersIncreasing the business’ value isn’t an overnight process, which needs constant focus. It requires always finding those growth opportunities and always addressing risks. Remember, your customer base is key to success.
Make changes with a plan that considers all different viewpoints, then you set the stage to grow now and position the business to sell later to some private equity investors. Set clear steps and responsibilities with your team so the transition is a success.
Business Potential: Small shifts add new business value and financial independence, giving reassurance it’s on the way for greater performance and higher valuations.Set Clear: Solidifying all tasks with current business and outside consult and leadership sets everyone ready and available to reach higher valuations.Company Reviews: The reviews by people in various capacities that command and steer the ship may include insight and foresight to offer more value that was unmeasured from before. Taking these company reviews seriously and creating a new business plan is extremely important for improving revenue growth.Additional Verification Required: With an extra look, there has always been clarity with any challenge set forth to work towards new achievements that need improvements. In business and company valuation, you can never check the financial records too many times.ConclusionFor owners and leaders, boosting your business’s worth isn’t about a sprint to the finish line, so don’t feel too intimidated by it. It is about maximizing business value in the long term.
Building long term strategic processes and leadership capabilities will make your business attractive in today’s climate so that you can potentially increase business value down the road and achieve higher valuations.
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Company Blog Traffic Decline Issues
Is your startup blog losing steam? You’re not alone if you’re seeing a company blog traffic decline. Many businesses are facing this exact problem, so let’s explore what could be going on.
Has your marketing engine hit a wall? It’s happened to many founders who relied on their blog for growth. A common formula used to be creating blog content, driving search engine traffic, and getting signups. But something has changed, so this method no longer seems to work.
Table of Contents:Understanding the B2B Blog DeclineWhat the Experts are SayingIs the traditional SEO playbook dead?SEO is Evolving and ShiftingWhy is your Company Blog Experiencing Traffic Decline?Common Reasons for traffic declineContent relevance and freshness mattersCompetition plays a big partActionable Ways to Fix Traffic DeclinesComprehensive SEO Audit is KeyContent optimization should be on top of the prioritiesTechnical Issues need resolvingGreat user experience cannot be overlookedLinks Still Drive Website AuthorityKeep Momentum on your Company Blog with SEO strategiesCraft high-quality tech content that helps with blog trafficGet better traffic for Company Blog Marketing plans.Grow through online actions when building authorityHow do I generate Results From My Company Blog?FAQConclusionUnderstanding the B2B Blog DeclineIt may feel like your website is invisible, but it could be a broad trend. Company blogs are facing big drops in traffic, including well-known B2B SaaS companies. Shoutout to for gathering that revealing traffic data. So why is this happening, and what can you do about it?
What the Experts are SayingHubSpot’s VP of Marketing, Kieran Flanagan, explains that the marketing game has changed. He notes that other channels, like influencer marketing, are now important for generating demand. He also states ROI matters more than just random visitors. So, how can you adjust your plan to gain more qualified traffic and leverage other avenues like partnerships?
Plus, Flanagan says that AI disrupts standard search tactics. AI-driven searches and no-click searches make organic growth tough to achieve. But AI search optimization is still super valuable as it’s fueling YouTube success. Let’s get into why this matters and how you can use AI search to your advantage with your SEO strategies.
It is important to take algorithm updates into account, because algorithm updates tank traffic fast.
Is the traditional SEO playbook dead?Is creating great content enough anymore? In short, no. Your SEO needs to be in tip-top shape in order for people to find it on places like search engines and YouTube. Now more than ever, SEO goes beyond simple keyword integration.
Even if the rankings don’t change, the traffic might decline for other reasons. For example, there could be something affecting site speed, usability, or the relevance of older content.
SEO is Evolving and ShiftingOld methods aren’t as good at attracting new potential customers. SEO is a moving target and that is because Google likes to change its mind all the time about the best methods. Because of this changing climate, brands need to stay aware of updates.
Staying flexible and adapting quickly is the most reliable way to ensure your SEO and marketing strategies stay ahead of the curve. Businesses need to integrate various modern SEO tactics to adapt to changing times.
Using cutting-edge tools like artificial intelligence allows your content to be viewed by the most amount of people as possible. You can use SEO competitor analysis to improve your online visibility, which will result in an increase in revenue and traffic.
Why is your Company Blog Experiencing Traffic Decline?Has your website’s traffic taken a nosedive? If so, you’re probably wracking your brain trying to figure out why. It’s time to investigate the different things that could be behind this downturn, as this will provide answers for a turnaround strategy.
Common Reasons for traffic declineFirst and foremost, keep in mind Google releases algorithm updates regularly to enhance the search experience. So with these algorithm updates, your site might not align and you critically hurt traffic rankings. So Google will be on the lookout for any suspicious activities on your end to avoid search engine penalties.
Another critical aspect, you must make sure Google indexes your website pages quickly. Website visitors can be lost when Google cannot access key pages to read. A robots.txt file instructs the search engine which content to access so that the site doesn’t overload, and sometimes this negatively impacts indexability.
Such a scenario can be avoided if you ensure that crawlers are not accidentally blocked from reaching certain pages, content, or sections on the website. Also, another mistake is creating too complex of a sitemap.
Your search results may have been hurt by unethical SEO such as keyword stuffing. It’s important to focus on building up backlinks because they affect search visibility. Having those links removed could greatly impact traffic, and can impact authority. With backlinks, Google understands the trustworthiness of your website content.
Content relevance and freshness mattersFreshness, accuracy, and great user experience makes content great, so older content that’s not updated might slide down in rankings. Search engines like Google are always getting better at understanding what users want. Because Google is better able to understand search intent, it’s constantly determining what constitutes helpful content.
Adding old content reviews with current news and data to tactics can help you achieve better results. Focus on updating your evergreen content, keeping it relevant and accurate to address audience questions.
Here’s why this matters to founders, investors and marketing leaders, as its crucial to build content based on what customers want. They need the best answers available so the material should give value to get noticed.
Competition plays a big partWatch what your rivals are doing. They may have invested in strategies or marketing plans to boost visibility. Even if their site isn’t superior to yours, search traffic decline could still result, so they have implemented search optimization in a variety of different ways.
Therefore, conduct an SEO competitor analysis to measure strengths. Understand the keywords your competition targets, their backlink profile, and their content strategy.
This process can give insight on marketing plans, which may include social media activity and blog content. In order to better determine a strategy for the business. Competitor plans may incorporate high authority links and you need these just the same, so that you improve market positioning for what the company has to offer to consumers.
Actionable Ways to Fix Traffic DeclinesThe good news is, this trend can be fixed with changes that promote appeal to audiences. A plan can bring traffic back in line through more visits.
Comprehensive SEO Audit is KeyTo begin with, use a comprehensive audit that deeply checks website related elements. Content, visuals, navigation and backlinks have a clear picture of the status to enhance visitor rankings. Frequent reviews assure a healthy web status that overcomes competitive challenges.
An SEO audit helps identify technical SEO issues and content gaps. Resolve any technical problems that negatively affect site performance.
Content optimization should be on top of the prioritiesFocus on a strategy for making what you post audience focused for users because searchers enjoy user-centric information. The right details attract the viewers to stick to the platform to promote higher-quality signals. Hiring is smart through content marketing services with personalized guides.
You need to constantly update text so readers are not just glazing over all the words. Revamp your strategy to cater to user preferences by offering updated information.
With fresh, valuable content, you demonstrate subject-matter expertise. This increases your credibility and authority, helping you rank higher in search results.
You want current data for content for great value. Updated content is essential to being successful online. An expert eye, using best practices to evolve demands, gains exceptional marketing outcomes to take material a long way.
Technical Issues need resolvingFix major technical errors since traffic goes down when glitches and poor content limit visibility for search tools. Coding mistakes prevent a website page appearing high from performance hits and broken backlinks driving individuals elsewhere. To get visitors to continue with sessions it can require taking some time to fix glitches.
It frustrates individuals when websites are slow causing an immediate closure that prevents reading pages. Therefore make the site mobile friendly too to assist devices for better rankings in search, and offer excellent overall exposure. If not done correctly technical SEO services and issues may arise.
A robots.txt restriction is common. The website uses these robots in the code for crawling for indexed material or particular sections and if this doesn’t register correct the page might lose performance results.
Use a robots.txt validator tool to see any problems within the file.
Great user experience cannot be overlookedSearch engines want engaging easy navigation websites for people to love the accessibility. Google then reads it should rank it high as well as visitors seeing it and that traffic comes back to increase visits, or enhances things with more in due time. It is possible your bounce rate may also go down, so a win-win overall for engagement and exposure.
To fully accomplish this in full affect requires UX/UI design set from design elements within website page-build stages and codes. This will assist for better ratings across algorithms and consumer usability as an optimal outcome, plus overall site rankings for greater consumer usability.
Improve readability by choosing appropriate fonts, spacing, and contrast ratios to provide optimal comfort to your users. Implement a simple navigation structure, so people can find what they are looking for.
Getting good outcomes requires a website builder when investing with UX and UI on elements is where those building skills thrive when executed best. UI & UX design services gives the help wanted and our specialists ensure there is an audit to build an MVP design after website user research to create customized planning.
For great appeal invest early when building for better success factors from beginning planning to fully enhance all design plans. Prioritize site speed and optimize images to provide smooth browsing.
Links Still Drive Website AuthorityAdding fresh inbound referrals means driving additional online readers as the more reliable source from others for how visitors value what consumers notice from internet engagement. For those referral codes and connections seek the ones who send site managers with working working backlinks where the more viewers notice what information is provided the higher web traffic counts will evolve online.
Industry partners help add a boost. Also it drives content from top search companies as well which the company information gains top-of-mind exposure among internet based user consumers everywhere when they hear of these services.
Building and maintain relationships proactively within one another benefits websites overall so constantly drive engagement.
Don’t forget there are some threads shake up twitter as traffic declines. Always stay current in that moving market in internet engagement.
Try looking at sources and social media platforms such as Youtube or Facebook to grow and increase customer engagement. Building an active community by responding to messages can benefit everyone in the long term.
Keep Momentum on your Company Blog with SEO strategiesTo maintain authority and grow the customer pool on your blog requires active marketing, but there is a payoff when doing it right. Content is still key, so let’s dive deeper and see what else is needed in an ever changing marketplace. SEO will not do much on its own, but rather work in conjunction with some core practices for how material spreads effectively and how that contributes overall.
Craft high-quality tech content that helps with blog trafficIn other words, great material moves things with search volume and user metrics across platform sites that is extremely important. The right technical blog posts can create attention in many web search volume markets everywhere if used accordingly for each market involved when publishing things to web readers and fans alike.
Make high-quality blogs about the subject which results when drawing others to continue using the content or the site as they expand through posts like such as these where more consumer visitors show. Technical SEO audits check on what readers access or read during web-based connections.
So in the search arena for each company you always would require fresh strategies along paths consumers click by during online exploration sessions in time today. Creating High-Quality Technical Content Increases Blog Traffic, plus using the following strategies to help achieve maximum potential.
Get better traffic for Company Blog Marketing plans.To make this possible, its important for bloggers to publish blogs within website options in efforts when connecting visitors overall for optimal exposure. Keep working to publish what those readers consume. You have to increase traffic to your company blog with each element included that drives what followers notice through mobile access that performs and is useful by its end objective when online as well too.
When people continue engaging through each platform you have that creates awareness. Take time to create content for multiple channels like youtube videos or facebook posts to further awareness of your content.
Content, relevance, accuracy and consistent updates are just some factors of keeping blog readers aware.
Grow through online actions when building authorityBe smart for search behavior through site action engagement across all options of use when consumers do this online too. Try working for search action as this will have individuals coming constantly to your brand. Search engines can provide traffic to show your site’s best side where those best tips engage others plus bring that online momentum your service has.
To assist what traffic trends need work use the top SEO steps from others involved for excellent online exposure. Now there are so 10 Ways to Boost Traffic to Your Blog, its also smart for success if all works effectively.
Six Success Secrets For A Best-In-Class Company Blog require a best planned and maintained website through quality efforts like how web owners see success overall. If planning a blog website do remember the right traffic makes more customers or partnerships occur with efforts shown.
How do I generate Results From My Company Blog?If people can find answers by going to the material provided and find you as expert that can contribute insights from the product it has, it becomes a guide and not sales promotion which is how others see traffic turn great for SEO too. When websites deliver help the results are what others tend on going to the blog about and where people continue engaging by traffic volume across platform sites where those products are accessible always as things move on forward within website designs online.
Think how do i grow your company blog and generate results? It has more power to engage overall, by doing the simple tasks of all those combined elements put here and how internet website viewing does its share effectively through such material as SEO planning can make happen across online exposure plus for long in the long term web results on through such strategies.
Also remember to publish the blog on your website with various remote hosting options. If a business offers several hosting options that all serve their specific needs and budget, that is very useful and shows customers that you understand your value and your business.
FAQQ: Why is my blog traffic declining?
A: Several reasons can cause a traffic drop, including algorithm updates, increased competition, outdated content, technical issues, and poor user experience. Review each of these aspects to find the main culprits.
Q: How often should I update my old content?
A: Ideally, update your most important and popular content every six months to a year. Keep an eye on performance metrics to see which posts need refreshing.
Q: What are some quick fixes for technical SEO issues?
A: Start by checking your site speed, fixing broken links, ensuring mobile-friendliness, and submitting an updated sitemap to search engines.
Q: How can I improve user experience on my blog?
A: Focus on creating a clean and intuitive design, improving site speed, optimizing for mobile devices, and ensuring your content is easy to read and navigate.
Q: How important are backlinks for blog traffic?
A: Backlinks are crucial for establishing authority and credibility. Focus on earning high-quality backlinks from reputable sites in your industry.
Q: What role does AI play in SEO today?
A: AI helps search engines understand user intent and content relevance better. It’s also used in tools that help with keyword research, content optimization, and identifying opportunities for improvement.
ConclusionCompany blog traffic decline is a real issue for businesses, but understanding the contributing factors and implementing the right strategies can help to reverse this trend. By consistently conducting a comprehensive SEO audit, providing expert content, improving site UI, resolving technical problems and developing relationships to increase your sites link portfolio your website traffic can thrive in todays digital landscape.
In summary, whether it be improved SEO strategies or better content plans, there are options for any person whose business is showing company blog traffic decline.
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April 3, 2025
The Future of Startups: Platforms That Rebuild Entire Industries
The startup landscape is undergoing a fundamental shift. While the past two decades saw the rise of billion-dollar companies built on mobile apps���think Uber, Instagram, and Snapchat���the next generation of unicorns will take a different approach. Instead of focusing on standalone apps, these startups will create platforms that rebuild entire industries from the ground up.
As a startup leader and bestselling author of Lean AI, I���ve had a front-row seat to this evolution. This shift is being driven by advances in artificial intelligence (AI), cloud computing, and decentralized technologies, along with increasing consumer and enterprise demand for integrated, scalable solutions.
As traditional industries face disruption, the most successful startups will be the ones that reimagine how these industries operate���not just by improving efficiency, but by fundamentally transforming them.
Why Apps Are No Longer EnoughThe Saturation of the App EconomyThe app boom of the 2010s led to a flood of mobile applications, making it increasingly difficult for new apps to break through. Today, consumer attention is divided among a handful of dominant platforms���Facebook, TikTok, YouTube, and Instagram���leaving little room for new players to gain traction. App fatigue has set in, with users reluctant to download and engage with new applications unless they offer a truly unique value proposition.
Venture Capital Shifts Towards Industry ReinventionInvestors are also pivoting their focus. While early-stage venture capital once flowed freely to consumer-facing apps, there���s now greater interest in companies that solve systemic industry problems. According to CB Insights’ State of Venture Report, funding for enterprise AI and industry-specific platforms has surged in recent years, reflecting this broader shift.
The Power of Ecosystems Over Single-Function AppsApps that serve a single function have a ceiling on their growth potential. In contrast, platforms that create entire ecosystems���where multiple stakeholders interact and derive value���have the ability to scale exponentially. Andreessen Horowitz���s ���Why Software Is Eating the World��� helped popularize this shift, which we now see playing out across industries. Amazon transformed retail, Salesforce reinvented CRM, and Stripe redefined online payments. The next wave of unicorns will follow a similar trajectory by creating platforms that serve as foundational layers for industries in need of disruption.
Industries Ripe for Reinvention1. Healthcare: From Digital Records to AI-Driven CareThe healthcare industry is notorious for inefficiencies, outdated technology, and fragmented patient data. While telemedicine apps like Teladoc improved access to care, they didn���t solve core industry challenges.
The next wave of healthcare startups will focus on:
AI-powered diagnostics that reduce dependency on human specialistsInteroperable patient data platforms that unify electronic health records (EHRs) across providersDecentralized clinical trials leveraging blockchain to streamline researchCompanies like Tempus and Olive AI are already pioneering these changes, but there���s room for even larger platforms to emerge. The World Economic Forum outlines how AI is transforming care delivery at a systemic level.
2. Finance: Beyond Apps to Embedded InfrastructureFintech apps like Robinhood and Venmo revolutionized banking and investing, but they���re still built on legacy financial systems. The real transformation is happening at the infrastructure level, where platforms are being developed to replace traditional banking and lending models.
Key trends driving fintech reinvention:
Decentralized finance (DeFi) platforms that remove middlemen from financial transactionsEmbedded finance solutions allowing non-financial companies to offer banking servicesAI-driven credit assessment to expand financial inclusionStartups like Plaid, which acts as a bridge between fintech apps and banks, demonstrate the power of financial infrastructure over standalone applications.
3. Education: AI-Powered Personalized LearningEdTech startups initially focused on digitizing traditional learning models���think Coursera and Duolingo. However, the next frontier is platforms that customize education at an individual level, leveraging AI to tailor learning experiences.
Future billion-dollar platforms in education will:
Use AI tutors to provide one-on-one personalized instructionCreate modular learning ecosystems where students can build custom curriculumsOffer credentialing platforms that replace traditional degrees with skills-based certificationsStartups like Tynker and Synthesis are already experimenting with these ideas, but the next major player could reshape education as we know it.
4. Supply Chain & Logistics: Autonomous and Data-Driven OperationsThe pandemic exposed critical vulnerabilities in global supply chains. While logistics apps have improved tracking and delivery, the real opportunity lies in platforms that optimize entire supply networks.
The next generation of supply chain startups will:
Leverage AI to predict and mitigate disruptionsUse blockchain for transparent and tamper-proof transactionsImplement autonomous logistics systems, including drone and robotic deliveryCompanies like Flexport and Project44 are already making headway, but the full industry transformation is just beginning.
Key Technologies Powering This ShiftArtificial Intelligence & AutomationAI is enabling startups to move beyond simple apps and create intelligent platforms capable of complex decision-making. In healthcare, AI-powered diagnostics can analyze medical images with higher accuracy than human doctors. In finance, AI models assess risk and prevent fraud in real-time. McKinsey���s research on the future of work highlights how AI and automation are reshaping industries at the infrastructure level.
Blockchain & DecentralizationBlockchain technology is decentralizing industries that rely on intermediaries. In supply chain management, blockchain ensures end-to-end transparency. In finance, decentralized lending platforms are challenging traditional banks.
APIs & Open EcosystemsThe rise of API-driven businesses means that the most successful platforms will act as infrastructure providers. Stripe didn���t just create a payments app���it built an API ecosystem that other companies integrate into their own platforms. Future unicorns will follow this model across industries.
What This Means for Founders and InvestorsFor Startup FoundersThink beyond apps. The next big opportunities lie in reengineering industries, not just launching new featuresBuild platforms, not products. Aim to create ecosystems where multiple stakeholders interactLeverage emerging technologies. AI, blockchain, and automation are critical enablers of industry-wide disruptionFor InvestorsPrioritize long-term infrastructure plays. Platforms that rebuild industries offer higher scalability than single-function appsLook for defensibility. The strongest startups will have deep network effects and data advantagesBet on transformation, not iteration. Companies that challenge fundamental industry assumptions will yield the biggest returnsConclusionThe era of billion-dollar apps is fading, making way for a new breed of startups that will transform entire industries. The companies that succeed won���t just offer incremental improvements���they���ll rethink how healthcare, finance, education, and logistics operate at their core.
For founders, the message is clear: don���t build an app���build the future of an industry. The next wave of unicorns will be defined not by downloads, but by the depth of the impact they make on the world���s most essential systems. For deeper insights into this platform shift, Harvard Business Review provides an excellent overview of how platform dynamics are reshaping business strategy globally.
FAQ: Platforms That Rebuild IndustriesWhat does it mean to build a platform that rebuilds an industry?It means creating a scalable, technology-driven foundation that transforms how an entire industry operates. Unlike traditional apps that solve a single problem, platforms integrate multiple solutions to disrupt workflows, data systems, and stakeholder interactions at scale.
Why are platforms more valuable than standalone apps?Platforms offer greater scalability, deeper network effects, and recurring value across ecosystems. While apps often face user acquisition and retention challenges, platforms become infrastructure���making them harder to replace and more defensible over time.
Which industries are most likely to be rebuilt by platforms?Industries with outdated infrastructure and inefficiencies���such as healthcare, education, finance, and logistics���are most ripe for disruption. Platforms that address core pain points in these sectors are attracting the most attention from investors and founders.
What technologies are driving this shift from apps to platforms?Artificial intelligence, blockchain, automation, and open API ecosystems are enabling startups to create smarter, more integrated solutions. These technologies power the next generation of industry-changing platforms.
How can startup founders build platforms instead of apps?Founders should focus on solving systemic industry problems, not just user experience. This means identifying value chains that can be improved or replaced, designing for multiple stakeholders, and leveraging emerging technologies to create defensible infrastructure.
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