Rishabh Bansal's Blog

5 reasons why branding is important for business

What is branding?

Going by the definition, branding is a marketing practice where a company strives to get more recognition among the audience by creating unique name, symbol (called logo), product color that resonates with the company’s vision. Branding is what makes the company identifiable among the audience, it’s an identity.

It is much more than just a logo design. It takes lots of efforts, brainstorming and team work to do branding in the right way.

Importance of branding

Branding is of prime importance for businesses. Consider the following factors:

Gives more recognition

People could identify the product with a mere look at the logo.

Builds trust

Recognition helps people to resonate with the brand’s image and ultimately building trust. People are more likely to purchase from company that is more familiar to them.

Increases business value

By building people’s trust in your brand, the value of your business increases. You could charge more for a product. People are more likely to pay more when they completely trust a brand.

Helps to get more customers

When people are satisfied with your services, they could do more word-of-mouth publicity for your brand.

Employee retention

Employees feels a sense of pride when they are working for a brand and there are less changes of them going for a change.

5 top websites to get free video footage for Instagram posts

Video content often generates more engagement than simple images. Going by the stats, videos get 20% more engagement than images on Instagram. So, video content is high in demand. But, when it comes to create a video, it takes a lot of time and effort.

To make it simpler, here is a list of websites to get free video footage to help you step-up your social media game.

1. Videvo

Videvo is a great source to get video footage. All you neeed to do after visiting the website is, just type the keyword and you’ll get all the relevant video footage in the result section.

You can also search videos by category. Different categories like sport, vfx, slow motion, people, nature and more are listed in header of the website.

The videos are licensed under as Royalty-Free and as Videvo Attribution License. With Royalty-Free video licence, you can use the video as many times you want and there is no need to credit the artist. But, in Videvo Attribution License you must credit the artist.

2. Pexels

They have a library of HD stock videos. You need to go to pexels.com/videos and type the keyword. You can also check the trending or new videos that are being added on the website.

The videos are free to use and as many times as you want. Also, you can modify the video as per your requirements.

3. Distill

Distill provides curated HD videos for personal and commercial usage. The videos are free to use.

You can select the category of videos you need or keep on exploring all the videos.

4. Videezy

A popular website to get HD videos for your social media needs for free. While you can get videos on the website for free, there are paid videos too.

Explore hundreds of videos from different categories on Videezy

5. Stock footage for free

Get a perfect visual masterpiece for your social media needs from stockfootageforfree.com. The footage comes with a 100% royalty free licence and you can use it as many times as you want. HD videos of aspect ratio 16:9 could be downloaded from the platform.

These are the websites to get free stock videos. You can edit these videos to create your own production to post on your Instagram feed. To know about the video editing tools, read the chapter content creation in the book ‘Brand marketing on Instagram’