Rishad Tobaccowala's Blog, page 24
May 2, 2021
Repair

“Everything that has a shape breaks”- Japanese Proverb
But…
“The world breaks everyone and afterward many are strong at the broken places”- Ernest Hemingway
And…
“Repair is the creative destruction of brokenness”—Elizabeth Spelman
Five paths to repair.Images and words extracted from five books that offer different perspectives that anyone can draw on since none of them have to be purchased and can be integrated into every day of almost every life.
1. Poetry 2. Water 3. Wabi-Sabi 4. Kintsugi 5. Gardens.

Poems restores us to what is deepest in ourselves.
Poetry finds the perfect words in the perfect order.
CK Williams in his Pulitzer Prize winning collection “Repair” writes how
‘Self-doubt is almost our definition” as we move forward with the “hesitant music” of our lives
“If I can create myself, I’ll be able to amend myself.”
“Re-establishing myself in myself like this always comes to pass”.
He celebrates “Invisible mending”.
The minds procedures of forgiveness and repair.
The greatest poetry is written at the borders of what can be said. As this stanza on persevering and resurrecting and restoring oneself through the ups and downs of life while never losing your internal melody …
“Be soft in your practice. Think of the method as a fine silvery stream, not a raging waterfall. Follow the stream. Have faith in its course. It will go its own way, meandering here, trickling there. It will find the groves, the cracks, the crevices. Just follow it. Never let it out of your sight. It will take you”. Sheng-Yang

Moving water is often symbolic of power and life. It can reputedly heal the sick and the lame, restore youth, confer fertility, dissolve sin, and so on.
It is an alchemy of thermal simulation that leaves one clean and pure and reconciles mind and body.
Flowing water whether it be rainfall, a stream, a river, or the tides of a lake or ocean has a certain timelessness to its biological rhythms.
From the Calm app to the music at a spa, our internal compass draws us to water as a place of rest, rejuvenation, and repair.
Even if it’s just the shower…

Wabi-sabi is a beauty of things imperfect, impermanent, and incomplete. It is a beauty of things modest and humble. It is a beauty of things that is unconventional.
It is a philosophy of repair and therefore real life for it does not have perfection or ideal as a goal
Wabi refers to a way of life, a spiritual path, the inward, the subjective, a philosophical construct. It is about “space”.
Sabi refers to material objects, art, and literature, the outward the objective an aesthetic ideal, it is about “time”.

Kintsugi is a Japanese repair technique that takes ceramic destruction and makes a broken object into a new entity. It leaves clear bold visible lines with the appearance of solid gold. A kintsugi repair speaks of individuality and uniqueness, fortitude and resilience, and the beauty to be found in survival. Kintsugi leads us to a respectful acceptance of hardship and aging.
Kintsugi has in it the Wabi-Sabi philosophy and its belief of beauty, knowledge and humanity arising from the scars and the repairs is sung by Leonard Cohen…
Ring the bells that can still ring
Forget your perfect offering
There is a crack, a crack in everything
That’s how the light gets in…
And the philosopher Rumi…
“The wound is the place where the light enters you”

In the Charlevoix region of Quebec there lies a private garden which covers more than 20 acres and is called Les Quatre Vents ( The Four Winds). It is considered amongst the finest private gardens in the world (it is opened a few times a year to the public).
The garden was created by one person, Francis Cabot, as his life work that blends creativity and passion and it is simply the most breathtaking places one can imagine.
Francis Cabot believed that gardens are like art and have the power to change you. And unlike other art, which may affect you differently over time, because you have changed over time, a garden is itself always changing. Francis designed his garden to lift the soul of people who walked through it. To help them grow and repair and heal.
He wanted us to come out different after the experience.
Here is a peek at Les Quatre Vents…


One prescription for the pressures and challenges we face is to take a walk in a garden.
Regardless, it is key to remind ourselves of Francis Cabot’s belief that every individual is creative and we have a garden within ourselves that we need to tend to so that we can heal, self-repair and always bloom…
April 25, 2021
The Future

We are all interested in the future since we will be spending the rest of our lives there.
And the future by definition is unknowable since it is yet to unfold.
However, are three very high probabilities about the future that we should heed so that we can better align and adapt to what is likely to occur.
The three high probabilities.The future will not fit the containers of the past: From organizational structure to how markets are organized, the existing ways of doing business have been optimized on what has come before. The challenge for most of us is to realize that the future refuses to be contained in the containers of the past whether it be media, money, markets or mindsets.
The future will come from the slime and not the heavens: Future prognosticating is often aligned with crystal ball gazing, scenario planning and blue-sky thinking. We look ahead and above. We watch market leaders and todays visionaries and time after time we are surprised that the future did not come from where we were looking but from those we looked down upon or were outside the “velvet rope” or who never appeared on our radar.
The future while challenging for some is likely to be much better for most: Someone said that they were not afraid of the future, but they were scared out of their minds by the headlines. When it bleeds it leads? What enrages powers the algorithms that are built on what engages. While there are real challenges and some segments of society and certain regions fail and slip back, history indicates that for humanity as a whole the future can be looked at with optimism.

Let us consider just three arenas surround us every day: a) Media. b) Markets and Money. c) Mindsets.
MediaThere was a time that most of the media we consumed fit in containers called compact discs or DVDs or newspapers or magazines.
The have now been all unbundled down to individual scenes, songs and articles all digitized, streamed and available for re-mix and re-posting.
Media fit in containers of time whether it was a television networks programming grid, the deadlines that the newspapers and magazines went to presses and movies were marched along their windowing schedule from theater to pay tv to video to cable to tv.
Now windows have shortened and collapsed, and everything is increasingly in real time. And movies and television show long lost to time or another region are resurrected on Criterion or can be viewed with a VPN and an app. Schedules are malleable.
Media used to fit form. There was print and there was audio and there was video. But in a digitized world the containers between forms were eroded away by the hydrochloric acid of code and everything became multi-media and then immersible and swappable and interactive. This is the difference between the first pictures on Instagram and todays Instagram stories.
And even the containers of search, mobile, social and e-commerce are leaking into each other and mongrelizing as we speak. What is WeChat or a shoppable format with internal search and embed e-commerce?
Markets and MoneySoon the Miami Heat arena will be renamed for a company called FTX which allows for 24-hour trading globally of many instruments and creates new markets and instruments.
Crypto currencies and block chain which most people disdained, are re-configuring the future of transaction, store of value and exchange.
Wall Street Bets and Stock Twits are for many a modern Bloomberg terminal, and the revolution is on Robinhood.
Insurance is priced by the mile. Ownership of everything is fractionalized and tokenized. Coinbase is more valuable than Goldman Sachs and debit is the new credit as the next generation of Stripes, Squares, Affirms and Afterpays embed and engulf all.
None of these fit within the containers of the past and are so new that regulation lags and definitions fail to do them justice.
MindsetsMost of us and most managers are Baby Boomers and older and our mindsets may be the containers of the past
Millennials who are a generation or two removed from the average age of most leaders in non tech companies have grown up in a completely different environment that their management may have and one that is more aligned with where the future is going.
They grew up multi-ethnic with the US under the age of 18 turning Caucasian minority next year.
They grew up digital. Go meet them on a Discord, Twitch and Tik Tok and try to figure out what is going on.
They expect to do worse than their parents and having seen 9/11, The great recession and Covid and the rise of Uber, Task Rabbits and much more recognize that the future of work is being a gig worker thus skill building, speed, social standing are increasingly important. They operate as companies of one in real time.
They are forcing companies to become more purpose and meaning driven.
YOLO! You only live once is a real movement as are FIRE. Financially Independent Retire Early.
But it not just the mindsets of millennials that need revisiting but also how we see older people. Someone who is healthy at 50 is expected to enjoy another 30 years of good health. With people over 50 controlling over 70 percent of wealth and living 30 years and as Covid has shown capable of new behaviors we would be short sighted to give short shrift to older folks or to our own abilities to re-invent.
The past year has accelerated, accentuated and amplified all these trends. There is no going back to December 2019. If you take the entire world and shake it with a health, financial and social crisis for over a year and we do not restart or return to a new normal. Instead, we start again and prepare for the new strange.
Once a champagne cork is out of the bottle it swells and does not fit back. A mind and behavior expanded does not go back to its original shape.

IBM did not see Microsoft. Microsoft did not see Google. Nokia and Sony did not see Apple. GM, Ford and Toyota missed Tesla and Uber. And Gillette and Schick were late to recognize the power of Dollar Shave Club and Harry’s.
Coastal urban elites ensconced in bubbles of chattering chit chat and voguish self-glorification missed the measure or the temperature of the country in between. Many board rooms today continue to bathe in yesterday’s data lakes filled with dead fish and actually believe they will control and manage how people will come back to work.
The future of video did not emerge from the networks or studios, but a DVD distributor called Netflix and the dominant force in music was not based in London or LA but in Stockholm where a little company called Spotify was birthed.
In each case the threat came from a) outside the industry definition or established competitor, b) utilized a go to market strategy that in the near term made little economic sense or introduced a completely new form of distribution or pricing c) aligned with technology and demographic trends that were becoming versus technology and trends that had been.
The new entrant was therefore unknown, too little and small and or crazy.
From the dredges, the low-rent district, the outside places.
Life came from the slime according to evolution.
So will the future.
Smart management of companies today pay a lot of attention to adjacent industries and not just theirs. They understand that as we enter the third connected age of technology which will combine AI, Voice, 5G and Quantum Cloud Computing every aspect of their go to market strategy must be re-considered. They monitor and invest in start-ups and fund internal disrupters who re-imagine.

From Covid-19 to climate change, from inequality to increased polarization, from race relations to lunatic leaders the future looks troubled, dystopian and trauma filled.
And it might be.
Since the future is not ours to see.
But if the past is any guide, the technology and new learning being discovered and the mindset of the young generation around the world are any sign the future for most people is something to look forward to.
While there is much to be achieved let us remember that in the past 20 years 2 billion people came out of poverty, half the world’s population went online and were connected, that to have cancer was not necessarily a death sentence and being a woman or minority or gay in 2021 while still not where it needed to be was far better than two or three decades ago.
Today with quantum computing, gene and biotechnology, knowledge (not just rumor and memes) spreading fast because of the internet and new approaches to medicine and education delivery being scaled and birthed the future is much brighter than the headlines make it out to be.
Just imagine a vaccine for Covid being delivered in less than one year using technologies that were in the lab less than five years ago.
Two books, Enlightenment Now by Steven Pinker and Human Kind: A Hopeful History by Rutger Bregman make for great antidotes to the fusillade of dystopian headlines exploding across your television screen and social streams.

First it is key to understand how we and the people we serve or sell to have changed as we all come out of over a year of living differently into a world where modern technology has accelerated, amplified and augmented the way we live. What will our customers and employee and other people around us start, stop and continue to do as we proceed into years of the Third Connected Age.
Second is commit to continuous learning in a world where the half-life of knowledge and behavior is increasingly shortening. Deliberate practice and continuous improvement are key.
William Gibson wrote the future is already here but not evenly distributed. Look around the world or different markets and you will see the future and due to the acceleration of the rate of change we will constantly have to upgrade our mental operating system. Upgraded software eats the world. Static software (our minds and skills if we let them atrophy) gets written over.
Third is to imagine the exact opposite of what we believe to be true to both stretch our minds and ensure that in a world of polarized media and tight social circles we do not become mislead to feel our flatulence smells like Chanel 5.
Fourth is to remember that the future comes from the slime and from the outside. Which is from beneath us or besides us and not usually from the roped in areas we may be inhabiting. Look to the slime and not the heavens. Wonder whether you are walling yourself in rather than walling people out.
Finally, and most importantly be optimistic. Pragmatically enthusiastic not pollyannish. People follow people who have hope in their eyes and see a higher mountain to climb. Be real and align with science since fact are stubborn things and truth has a habit of breaking in. Inspire! People choose with their hearts and use numbers to justify what they do.
April 18, 2021
Meetings Re-Imagined

Illustration by Carolina Contreras
We spend our time in meetings.Meetings at work. Meeting friends. Meetings where you present and meetings where you are presented to. Meetings with all sorts of people. Meetings used to be in offices, conference rooms and over meals and over coffee. Today they have been replaced by and in the future will also be supplemented by meetings over screens.
In fact, if you are in business at almost any level you likely the spend the majority of your time in meetings. Thus, how you spend your time in meetings is how you spend a great deal of your career.
In business there are many who find meetings a waste of time and try to make them as short, small and few as possible. Many try to avoid meeting people and have gate keepers and delay tactics ready to brandish. Some leaders use meetings as ways to ensure discipline and instill fear.

Illustration by Carolina Contreras
How meetings have changed.For the past year the ability to exercise power through meeting power structures such as leveraging gate keepers, seating arrangements and arriving late or slipping away early are for less impactful in a zoom world. Everyone is a single square and showing up late means entering an empty virtual space or more likely the meeting is proceeding without you.
The number of meetings has increased rather than decreased because in a collaborative, fast moving, networked society even with all the social networks and collaborative tools in the world, it is hard to be a manager or a leader without meetings even if it these days it is remote via a screen and you can be dressed in your pajamas.
Another way that meetings have changed in the socially distanced arena is that we often find the meetings more tiring these days. The reason is not because we have trouble staring at other people but because in the office, we rarely looked at each other when we were in a meeting! We did not attend meetings but “stare-a-thons” where we looked not at each other but at three screens. A big screen where some presentation was being projected. Our laptop or iPad where we were attending to emails or reading the news and the mobile screen balanced on our knees below the table where we engaged in social and text messaging. Yes, we were in a room with other people, but we were really staring away from them at some combination of screens.
Instead of circumventing what cannot usually be avoided why not think about how to get the most from the meetings you will be spending your time in?

Illustration by Carolina Contreras
A different way to approach meetings.There are a lot of books and articles on meeting management and how to get the most out of gatherings. Most of them are utter and complete BS because they all focus on how you can get the most out of a meeting, while the focus should be how can you give the most in a meeting.
If you go to a meeting with an “extraction” mindset versus a “giving” mindset you are likely face a number of problems including a) missing meetings where you may have been able to share your knowledge and therefore build goodwill and your brand, b) become so focused on what you are looking for that you do not discover what you need and c) becoming over confident that you know more than anybody else and so you have the ability to forecast before attending a meeting can where you benefit and where you do not.
So, you end up with less and less knowledge, find yourself shocked and surprised at things that come from left field and also suffer a diminished reputation.
To maximize your learning, your reputation and upgrade your meeting experience focus on generosity, empathy and energy as the keys to meetings.
a) Generosity.
How can you leave the person or the people whom you are meeting with or presenting to with a gift? A gift of knowledge or insight or a way to see things that they did not have before. Something that makes them believe that it was a good use of their time to be in the meeting.
Besides knowledge some other ways to be generous include appreciation of their skills and their contributions. Everyone wants to be acknowledged and recognized for their good work.
Another way to be generous is to provide guidance. People are hungry for advice, directions and stories to navigate whatever challenge or situation they face. Providing perspectives, stories and experiences resonate and scale in empowering and growing people.
Knowledge. Appreciation. Guidance.
b) Empathy.
How can you truly understand the other persons perspective and point of view because in doing so you will grow even if you disagree with their perspective or view. If you are presenting, how can you make sure that your talk is relevant to the audience and the issues they have in mind and not some boiler plate boiled anew. Is it not ironic when speakers talk of relevance and customization and customer or content is king but do not customize or make relevant their content to their audience? Basically, they are saying that their time is more valuable than the audience!
Three ways to ensure empathy is to seek to understand by asking, listening and re-stating the problem and situation. By reframing the problem using analogies and other categories and finally by sharing relevant personal experiences.
Understanding signals you are listening. Re-framing telegraphs that the problem or challenge being faced has been shared by others. Personal experiences ensure a human connection and re-enforces that you have been in this person’s shoes or seen others who have been.
c) Energy.
How can you leave the folks in the meeting more energized and feeling better about themselves? So much of success is attitude, belief and hope. So many meetings leave folks dispirited, brow beaten, scared and worried. One does not have to be all bouncing beans unrealistic but let’s be pragmatically enthusiastic if you want progress.
There are three keys to ending a meeting with energy. First is clarity. People should be clear what next steps are for each of them. Second is belief which is a belief that they can tackle these next steps and finally a plan which is how they go about doing the next steps. At the end of every meeting are things clear, do people believe they have the tools and skills to do what is next and do they have a plan?

Illustration by Carolina Contreras
The giving mindset to meetings is omni-channel and omni-situation effective!By focusing on giving versus getting you are almost guaranteeing a great meeting because at minimum the other folks leave the room better off, and feeling positive about you. And in feeling that way they become an ally, a supporter and an advocate for you, so you get something out of it.
But actually, what happens is much more. In the course of the meeting once they understand that you are giving without asking, they give in return. Knowledge.Insights. Help. Lots of other stuff. Often in the meeting or as a follow up.
Finally, because you have treated their time as precious, they treat your time as precious.
Don’t think of how to put barriers to meeting people. Don’t think about what you can get. Don’t think through yourself as a filter.
And this approach to meeting works in both the real world and the virtual world. It works across every culture and country. It is effective in both personal and business situations.
Think about the other person or people.
Give yourself and your time first.
And you will find meetings are valuable, fun, educational and energizing.
April 11, 2021
The Transformed Talent Terrain

Photography by Christopher Burkett
Even prior to Covid-19 the talent landscape was undergoing seismic changes driven by technology, demographic shifts and societal changes.
Over the past 15 months Covid-19 has accelerated, accentuated and amplified these changes and added some additional alterations which are likely to lead to the largest shifts in decades on how talent is managed, grown and retained and how talent manage and grow their careers.
There is a divide between white-collar office workers and blue-collar front line/ factory workers and this piece focusses on the changes impacting the former versus the latter and is possibly more relevant in Western countries than those in Asia.

Photography by Christopher Burkett
The five intertwined forces.Five forces ricocheting off and re-enforcing each other are sculpting a new terrain.
1.Demographics: Most countries outside of Africa and the Middle East are aging as people live longer and there is less immigration and fewer children being born. This means more people are going to stay in the workforce longer. In addition, those aged under 34 having grown up in a very different economy (less growth and more shocks), technological (digital natives) and social set up (more liberal and more ethnically diverse) and have very different mindsets and expectations than those over 50 that might be currently leading companies and making up most of Board leadership.
2.Unbundled Workplace: Post vaccine the office is not dead but it will play a lesser role for a variety of reasons from talent preference to work part of the time from home or near their homes ( a third place that is not home or the old HQ office), a need for companies to either manage costs ( lower real estate costs) or be more aggressive in filling open roles and finding scarce expertise (allowing talent to live wherever they want), Covid-19 has made remote work a reality and very few companies will be able to compete for talent without being open to it.
3.Technology: While broadband technology, cloud-based computing and communication software like Zoom and Slack have enabled remote work and collaboration we are on the cusp a quantum jump of enabling technology including integrated AI for improved competency, Voice and Augmented Reality for leaps in communication, and 5G for faster and more resilient connections.
4. Government and Policy: Most governments are tilting resources to labor and collective infrastructure rather than capital and private enterprise, recognizing that after years of disinvestment in society and poor market driven outcomes in some areas such as climate change the pendulum may have swung too far. It is also clear that company leadership is now being asked to take stands and work with, or influence government.
5. Culture: After a long while diverse voice and points of view are now both being heard and paid attention to all over the world as it is clear that for too long too many talented people’s potential was never unleashed or recognized as well as many company cultures needed to be rethought to ensure greater fairness, equality and opportunity.

Photography by Christopher Burkett
The challenges and opportunities facing company management.The new terrain provides some unique opportunities for companies to re-invent themselves to create more fluid, flexible, faster moving and lower cost talent organizations, while also raising challenges in managing cultures, engendering employee loyalty, controlling corporate narrative and dealing with an increasingly complex legal and political talent framework.
1 in 4 workers (26%) plans to look for a job at a different company once the pandemic has subsided, according to Prudential's latest Pulse of the American Worker Survey , conducted by Morning Consult in March. The number of workers planning to bolt their jobs is even higher (34%) for Millennials, the largest generation in the workforce today.
1.Faster moving, more flexible AND lower cost organizations: One of the key differences between a Hertz and an Uber is that Hertz has many fixed costs (they own the cars and have full time employees) while Uber has mostly variable costs (non-employee drivers who bring their own equipment to work). Uber could dial down their costs and then flex their company into food delivery and not just human delivery.
Due to modern technology, the furloughs and cost-reductions of some companies who grappled with a reduction in demand and new supply chains and creative ways to expand talent pools of companies who grappled with meeting a jump in demand, every smart company is re-visiting many “givens”.
Do all employees have to be located near their offices? What is an office and where should they be located and how much space does each company need in which markets? Do all employees have to be full time? How can they re-aggregate different teams and talents around the world in virtual space? How can they combine internal talent with external talent? Is there a new type of worker who is neither full time nor free-lance?
Make no mistake companies who believe they can re-start or go back to where the world is in 2019 are very few if any. There are too many smart people in board rooms and leadership of firms who know this opportunity to re-invent the acquisition, retention, organization and housing of talent will not come again and if they do not adapt to the new realities, they may no longer be around for the next time.
2. Managing cultures and work product: When some talent works remotely most of the time and others work in the office or when some talent is full time and others half time and different countries have different work environments how does one manage a culture?
Does culture require a campus? Is cult like training and indoctrination a part of creating a shared story and fabric of being? Or can stories be told and shared, training proffered, and relationships built without a major need for physical space or gathering outside of a few interludes or for particular phases of a career (early or on boarding).
And if these gatherings are needed do people have to come to the museum like campus of the HQ filled with artifacts of the past or could they all gather for a week at a remote location in a fun place? Automattic has all its employees gathering once a year for a week while teams that work together gather once a quarter for a week at locations of their choice. All the relationship building, training and creative brainstorming is achieved without offices.
Does work product and quality control require physical rubbing of shoulders for white collar workers. Do creative types have to hang out with other creative types for the spark of an idea to be elicited?
What need is there for a manager to physically hover over a person to monitor work product? Has the quality of work declined significantly in distributed workplaces?
Much of the nostalgia for offices is built around serendipity, relationship building and collaboration which is probably true but in no way requires more than a small portion of a work month. (It is likely that the hybrid model will focus on month or quarter as the time period versus the week. Two days a week does not really allow people the flexibility to live far away from their workplace as one week a month or two weeks a quarter do)
Early indications imply that employees prefer working from home at least some or a majority of their time and bosses have got better at being bosses since they now treat employees as people versus as workers since they see them home with their families and pets as well as they have become better communicators since they can no longer expect employees to figure out what is needed through osmosis.
But a company culture is not just physical space and connections with bosses and other employees but also the opportunity to grow and the purpose and values of the company one works for.
Some of the best companies in the world have enhanced their cultures by taking more aggressive roles in standing up for the right things, working closely with government and giving back to society.
Attracting and retaining talent will be as much about policy, purpose and meaning as about fancy campuses or group gatherings and these do not depend on a firm’s organizational structure or the physical footprint of how their talent is housed!
3. The increased role of policy as part of a company’s C-Suite: Recently Tim Cook of Apple noted that while Apple was not interested in getting involved in politics, they needed to take a stand on policies. In many ways next generation talent expects their leadership to take stands.The pressure on the CEOs of Facebook, Google and others are increasingly internal as they seek to attract and retain talent.
If in the old days not taking a policy stand was the smart thing to do since all sides of an issue are potential customers, it is today seen as spineless and cross-purposes to the agenda of most companies to put forth purpose led agendas. If companies stand for a purpose, they will need to take stands on policy increasingly because their talent will demand it.
Clearly this is easier said than done and is fraught with peril but in the cauldron of continuous commotion inflamed by technology, culture, and diversity every leadership team needs to be aware that policy is as much about talent retention and giving muscle to purpose and values as almost anything else in a fast-moving far-flung talent landscape.

Photography by Christopher Burkett
The risks and potential for talent.The new terrain brings many upsides for talent including a) greater flexibility in working conditions to fit one’s lifestyle, b) increased opportunities given the ability to be hired by any company in the world as one’s physical location becomes less of a constraint and c) new access to learning and experiences as more and more events and people that may have been roped off at a Cannes or Davos or TED or Harvard are available via a Masterclass, a Coursera or a Google Certification. Even as events go back to physical it is very likely a low cost or free online option will continue.
On the other hand, there are some significant risks which include a) the loss of full-time income as companies seek to re-think full time employment, b) increased competition since while the new terrain allows one to perform a job anywhere it allows anyone in the world to perform your job and c) the need to navigate a complex web of different demographic and cultural cues with less ability to build in person relationships or learn from the nuances of the observed but the unsaid.
In order to thrive in this world, one may want to consider this three-pronged plan.
Prong 1. Take charge of your own career and plan it with a long-time horizon: Most people will work for four to five decades because they will be healthy longer, will find meaning in work or may need to work to make ends meet. A company remains in the S&P 500 for less than 15 years and as the world accelerates and shifts it is important to think about your career in different acts and plan for it. This piece entitled 12 Career-Lessons is one person’s perspective you may find useful: https://rishad.substack.com/p/12-career-lessons
Prong 2. Consider using the next six months to do six things that will serve you well including a) stop thinking about a new normal, b) build new screen skills, c) learn to operate as a company of one which means it is critical to build a brand, earn trust and be highly collaborative and d) learn to do with less so it increases your degree of freedom and gives you optionality and leverage. More details on the six-step plan here: https://spark.adobe.com/page/dMocYiB0zlhag/
Prong 3. Cultivate and grow yourself: Your career grows when you grow. And you are more than your work expertise. You will outlive your career. You may outlive many careers. By keeping your career in perspective amidst the greater and broader life you live will help you succeed also at work and as a leader. So, a) learn to deal with love, loss and learning, b) be open. c) mind the gap between who you are and who you want to be, d) unleash the power of compound improvement, e) learn to improvise like jazz and f) read some poetry. More on all these here: https://spark.adobe.com/page/zASIWWv1Z3Wxv/
While the future is uncertain and unknown, if the past is any indicator on the whole things get better. Every person has talent and potential. Every person is both an employee and manager (even if all you manage is yourself). The future does not fit in the containers of the past and neither do you.
You are an immigrant crossing the line into tomorrow’s terrain for talent. And there is no one there but you who can turn you back…
April 4, 2021
Juxtapositions

Artist: Kelly Reemsten
1. Digital silicon-based data driven solutions. Analog carbon-based emotional challengesA machine computes. A human dreams.
The elegance of code is often thwarted by the messiness of people.
Algorithms find co-relations between present and historical data sets. Adventuresome people leave the beaten path and innovate by forging new connections between things that were unconnected before.
Software is written but T.E. Lawrence (Lawrence of Arabia) emphasized “nothing is written” in human progress.
It is imagined.
Silicon Valley believed AI could monitor and clean up the weaponized mess of social media. Lots of computing power and tens of thousands of people later the situation continues to sizzle.
People surprise and are illogical.
Machines are not yet mad.
Math has no meaning.
Meaning often has no math.

Artist: Giorgio de Chirico
2. Diversity of people. The diversity of voices.Diversity is critical.
Diversity ensures innovation as differences of perspectives, voices, and expertise find ways to connect, intersect, compete and intertwine.
The drive to diversity whether it be gender, ethnicity, sexual preference or background is important because it is fair, just and supports ideas, value, freedom and career growth.
Even more critical is that the diverse voices are heard, and diversity is not just diversity of faces or quotas to meet benchmarks.

Artist: Vladimir Kush
3. Why we join. Why we stay.We seek jobs and careers that will afford us money, power and fame.
And we measure our wealth, our span of control and our influence.
But we stay for connections, purpose and personal growth.
Do we feel connected to the people we work with, the purpose and values of the place we spend our lives, and do we feel we are growing as people with our skill and expertise?
We came for the numbers that we could measure on a spreadsheet.
We stayed for the stories that strengthened our heartbeat.

Modern health care indicates that a healthy 52 will not only have money but over 30 years of a physically healthy life. Today the growth market for most businesses in the US and in most developed markets from Europe to Japan are 50+. They do not see themselves as seniors and Covid-19 has underlined that they are open to new behaviors and brands.
But look around at the marketing in most countries which aims decades below where the money is not only in depiction but also tone of voice. Survey the ages of folks in marketing departments and agencies. Millennial fixation did not help Buzzfeed, Vice or Group Nine.
Money and not “viral likes” makes the world go around.

Artist: Pablo Picasso
5. You. The other you.A person in two moods can be more different than any two people.
You are both what you were and what you are as what you will become.
Some things change and some things stay the same.
It is hard enough to understand yourself and really difficult to understand other people.
Thus, let us be careful in both life and in business to believe we have anybody pegged.
When you have someone segmented and boxed and x-rayed. You have measured their ROI and Lifetime value. When you have them tiered and graded and valued remind yourself that someone is doing the same thing to you.
How does it feel?
And don’t you sometimes just do strange things to make their calculations crackle and burn and go all wrong?
You are the marketer and the one marketed to be.
You are the archer, and you are the target.

Artist: John Nieto
6. Balance. Unite. Integrate.In the digital world there are zeros and ones
In the real world there is a spectrum between zero and 1 including zero and ones.
In the fantasy world there is a yes and no for every answer.
In the real world there are yes, no, maybe, depends, later, avoidance of providing an answer.
The wise understand that one has to continuously manage a spectrum.
A spectrum of people, voices, opportunities, options and decisions.
The challenge is how to balance between the outcomes, unite what can be united and integrate the options.
And to remember humans are incomplete, imperfect and impermanent.
As are all the decisions we make and the positions we take.
And in the juxtapositions is where the meaning of life lies.
March 21, 2021
Mindset Architecture

Art by Pablo Picasso
While one may not agree with Hamlets’ statement that “there is nothing good or bad but thinking makes it so”, it is clear that our mindsets matter a lot in how we perceive life, how we are perceived and the degree of success we may have in our varied endeavors.
In rapidly changing and chaotic times an agile mindset can be critical to success. While there are many personal trainers to help sculpt our bodies into somewhat supple forms, there is a scarcity in those who can show us how to exercise our minds to be as flexible as they need to be.
The ability to change one’s mindset and see, feel and think differently about an issue is often the key differentiator between those who succeed and those who do not.
Here are some perspectives on how we can sculpt our minds to thrive in a transforming world:

Art by Pablo Picasso
1. Accept human reality:Life is a journey through reality and time in search of meaning.
We seek meaning within the constraints of reality.
The potential of who we want to be and where we want to go constrained by what is and what will be.
When you live your life are there some underlying beliefs and truths that drive you or you measure yourself against? If we are to grow, where are we trying to go?
Competition it is not with other people but to get better every day and to get closer to what you believe or your ideals. Your success is not housed in other people’s minds (what they think of you) but in their hearts (what they feel about you) and in your mind (what you think of yourself).
At its essence life is about loss, love and learning,
Loss is central to the human experience in three ways. The first is we often lose in our attempts to succeed. We lose pitches, Clients, jobs and opportunities. Many times, we win. Some people win little, and others win a lot. But we all lose. But these losses are not the big ones. The second bigger losses are the losses we will face of loved ones and friends either because relationships end, or death comes, and our final loss is that of our lives.
How we live amidst this loss defines a large part of life.
The joy we make is because time is precious, and this moment of victory may not last forever. Given that loss is part of human existence it pays to be kind and to think about how to help those in loss for do not ask for whom the bell tolls since it tolls for us.
A big part of what makes life worth living despite the guarantee of loss is the hope of love and joy of learning. Love of people, of work, of art, of culture. Love may not compute but computers do not love. There is a great deal of progress made over generations on who one can love, the ability to do things one loves and because of modern technology to be exposed to new worlds, horizons and things to love.
And learning is particularly joyous. Learning in its first form is building knowledge. With great knowledge and practice we build skills and craftsmanship. Learning to see things from other perspectives gives us understanding. Sometimes if we are lucky, we can graduate from knowledge, skills and understanding to wisdom.

Art by Pablo Picasso
2. Align with the forceYoda wishes that the force be with us. But what is this force that we need to align with? Tangible reality would be a great place to start. Besides human reality that we will all die (but others will be born), there will be loss (but there will also be gains) and life cares about the species and not the individual (sorry but that is how evolution works). Science matters. Gravity does not care whether you accept it. Jump out of a tall building and you will die. Gravity did not care and did not know you existed. In addition to science there are some harsh business realities. Three in particular: Globalization. Digitization. Markets.
One can fantasize as much as one wants but these three forces are unstoppable and now the Internet (“Connection Engine”) acts like Viagra on them, where each force connects to and rejuvenates the other.
If you wish to thrive and make a living accept and prepare yourself for increased digitization, globalization and market forces (markets are why China and India have risen more than anything else over the past two decades). They will be impacting every single industry and crevice of life.
All the fretting, complaining and hoping that these three realities go away is a complete and total waste of time. They just are and they will be. Let us use our energy to learn new digital skills, find ways to expose ourselves to different global experiences and learn a little economics.

Art by Pablo Picasso
3. Optimism mattersIn the novel “Gravity’s Rainbow” by Thomas Pynchon a character is described as one whose “mood collapsed the room”.
While misery may love company, nobody likes being in the company of miserable people. Optimism is not just an essential component of innovators but a trait that you must have if you wish to inspire folks to follow you. “Woe is me, doomed are us” works for a few drinks in a bar, but at the workplace it saps energy, hurts culture and is just a plain downer. Pessimism is something we all wallow in, but it fails to show the way out. If you cannot get yourself positive about what you do or where you do it for a majority of your working days (there will always be days from hell where you feel crushed and beaten), then do yourself and your company a favor. Quit!
A way to get optimistic is to forget all the legacy nonsense you may have to grapple with and ask that if you had a fresh sheet of paper, a subset of the talent in your firm and its assets (brands, network, money), what would you do? You likely will find you actually are looking forward to what you and your company can do. Every day is a new career beginning. Tomorrow is where you will spend the rest of your life. So, buck up!

Art by Pablo Picasso
4. Recognize the opposite is also trueTo sell a point of view or a recommendation it is critical to know its weaknesses and the information that you may not know. since you are aware of the variables that went into your recommendation.
I suspect folks who only see one side of a story or position. Their minds and positions are not subtle but brittle. Brittle cracks at first true opposition.
Look at the world through a different lens. We can have blind corners in the areas where we are most competent since we often stop needing to look out in those areas. Practice building the strongest opposing case. The stronger you can build it the more likely your recommendation may be correct if you still choose to make it.

Art by Pablo Picasso
5. Constant iteration & compound improvementInside our hard skulls is the most beautiful software. But like all software if it is not constantly updated and enhanced it will be irrelevant to the applications and tasks that the modern world requires.
We all need to be students again. Apprentices this time since only by doing can we enhance our craft. Iteration happens by doing, testing, incorporating, rejecting, and being active! Do not over think. Every day try to learn one new thing or one new feature or try one new experiment of some sort. Incorporate what works, learn from what does not.
This way your software keeps improving and you signal that you are willing to learn new things and see things in new ways and are not some ossified, stuck in the mud slug of a carbon life form. Computers that cannot run new software are junked regardless of how pioneering, famous and awesome they once were.
Three ways on how you might start this very minute begin to embrace Compounding Improvement
a) Discipline equals freedom: This is the title of a book by Jocko Willink, a Navy Seal. Basically, if you want to get a grip on the world get a grip on yourself.
b) Expose your mind to new and different stimuli: Innovation and change is often about connecting the dots in new ways. To do so, one must be aware and familiar with a lot of dots and not just the dots at work.
The world is changing so fast that many of our skills and expertise and mindsets need continuous upgrading. While many of us set aside time to exercise to maintain our physical operating system we need to also feed and exercise our minds. The power of this habit is that at the end of a year you will have spent 365 hours learning new things by just doing one hour a day. You will gain compound returns to thought!
c) Deliberate practice: Professor Anders Ericcson who died a few month ago wrote a book called “Peak” which is the best study of deliberate practice which entails immediate feedback, clear goals and focus on technique. According to his research, the lack of deliberate practice explained why so many people reach only basic proficiency at something, whether it be a sport, pastime or profession, without ever attaining elite status. A great resource for deliberate practice is here.

Art by Pablo Picasso
6. Improvisation and fluidity.We are living in a jazz age and not a classical one.
In classical music —particularly orchestral music—there is a conductor that musicians follow, sheet music one sticks too and a hushed auditorium one sits in.
Jazz on the other hand is a mix of classical, swing, blues and much more but at its heart it’s about improvisation. It is about playing off each other. There is no conductor. Rare is there a hushed auditorium but more likely a noisy club or the anguish of a lonely saxophone in a subway station.
Today we are living in a diverse, global and connected world where we have to work together, we have to fuse our different cultures and beliefs and constantly adapt and improvise.
We need to shape shift; we need to flow, and we need to adjust.
Water over rock.
Rock against rock leads to small pieces of rock.
Flow.
Water flows above and below and around rock and moves onward.
Soon the rock erodes.
Water over rock.
In the end it is important to understand the difference between internal barriers and external barriers. Most of us complain about external barriers that are often impossible to change but we shirk from attacking our internal barriers which we have much greater control of.
Improve your mindset.
After all, as the famous public service announcement says.” a mind is a terrible thing to waste” …
March 14, 2021
Strategy

Graphic Design by Andrew Footit
What is strategy?Strategy is Future Competitive Advantage.
What will the future look like? What will people need and expect? How will demographics, technology and other global shifts create new competitors or recharge current competitors and how will categories blur, blend and maybe even disappear?
Amidst these new expectations and changing competitive dynamics what advantage will your company offer? A differentiated or better product? A competitive moat of network effects, scale or some other dynamic? A better experience? Speed and value?
While Strategy firms can be amazingly helpful in guiding companies through these questions, most leaders already have a gut instinct on what needs to be done. The deep dive documents, the chanting strategists and the long march of meetings are to bring others along and to provide an intellectual and analytical framework for a decision that clearly had to be made.
If you work for a firm and you have an idea of where the future is going and how changing people’s expectations and emerging technology are going to create challenges or opportunities, you should go to your management and share your thinking.
All you need to talk about is future competitive advantage.

Graphic Design by Andrew Footit
Some key future trends to help build new strategies or interrogate existing strategies.William Shakespeare has great advice to anyone who aims to be a strategist. In his play Julius Caesar, he writes:
We at the height are ready to decline.
There is a tide in the affairs of men
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.
On such a full sea are we now afloat,
And we must take the current when it serves,
Or lose our ventures.
Simply stated pay close attention to shifting trends and tides and make sure you align your venture with where the tide is going.
There are three unstoppable trends that every company and individual must align with wherever they are in the world regardless of the industry in which they compete: 1) Globalization with a new flavor, 2) The Three Demographic Divides and 3) The Third Connected Age of Technology.
1) Globalization with a new flavor.
Globalization will continue to thrive despite the hand wringing of Western institutions and periodicals. However, it will no longer be a unipolar form of Globalization driven by the West, but a multi-polar mix significantly impacted by Asia, primarily China and India, who between them account for a third of global population and possibly half of future growth.
By the end of 2018 only 2 of the busiest container shipping ports in the world were in the West (Rotterdam in the Netherlands at Number 12 and Los Angles at Number 18).
At current fertility rates Africa’s population will increase from 1.2 billion to 2 billion in 2050 and 4 billion in 2100 becoming home to almost half of the world’s population.
Just as Earth is not the center of the Universe, the West while being critically important is unlikely to be the center of globalization that the world revolves around with less than 10% of the population and a third of the global GDP soon declining to less than 25%.
2) The Three Demographic Divides: a)The Divide of Race/Ethnicity, b) The Divide of Urban and Rural and c) The Divide of Generations
These “Divides” in the US were most recently seen during the presidential election. Look carefully and it was not “Red State” or “Blue State” but rather Urban/Rural, Caucasian/Non-Caucasian and Young/Old.
The population of the United States next year under 18 years old will be multi-ethnic and the country whose population growth has slowed to a crawl of less than .35% in 2020 will continue to become a multi-racial mongrel mix of beliefs and dreams that walls and nationalistic rage may seek to make more difficult but cannot truly impede. This blend of talents and cultures will be seen not only a key to innovation but a way to remain a leader as a 1.3 billion plus China continues to accelerate.
The most significant and not as well understood of these divides is the worldview differences between those younger than 30 and those older than 55. These differences are replicated in almost every nation as new generations brought up with mobile and social Internet, a lack of assets and lower expectations plus a dramatic difference in values and goals from climate change to capitalism come to express themselves and enter the workplace and politics. In the US this generation will in the next 10 years inherit 30 trillion or 30% of all US Wealth( most of it going to a fifth of them) and this will add fuel to their burning belief of the need to change.
From financial products (Lemonade, Robin Hood, Square, Bitcoin) to fashion (Virgil Abloh, Kylie Jenner) to media usage (Twitch, TikTok), a new language and infrastructure is being forged which will be turbo-charged like never before due to the disproportionate and long-term impact of Covid-19 on these younger generations. (Not since the Great Depression have so many young adults lived with their parents. In July, 52% of young adults ages 18 to 29 years old resided with one or both of their parents, surpassing the previous peak in 1940, according to a Pew Research Center analysis of Census Bureau data. )
Their voices do not ring today in boardrooms or councils of power (almost all of whom are much older) but make no mistake the drumbeats of their reality will soon throb in the bloodstream of every business and political discussion.
But in the US, it is not just the young but the older to whom not enough attention is being paid.
Every day 10,000 people turn 65 years old and due to modern medicine will live active lives for 15 to 25 years. A segment of them controls most of the wealth in the US while a larger group has no significant assets to retire on. Ageism, Medical Rationing, and many more issues will likely create some intriguing inter-generational dynamics.
These divides occur in every nation. Watch Japan as its population declines by over 25% in the next 30 years unless they allow Immigration or Fertility rates change, or China grappling with the aging population due to the one Child Policy, or countries like India and Egypt challenged to find jobs for their youth.
3) The Third Connected Age
In 1993/1994 we entered the First Connected Age where we were connected to information via what would eventually be Search (Google/Baidu) and connected to transaction via what would grow to become E-Commerce (Amazon/Alibaba).
Around 2007/2008 we entered the Second Connected Age where due to smart phones (Apple/Samsung) we were connected all the time and due to Social Media (Facebook/We Chat) we were connected to everybody.
These first two “Connected Ages” have impacted everything from Elections to a re-ranking of the Fortune 500. It has created great wealth and benefits to people and also brought about the destruction of many livelihoods and the middle-class jobs. It has enabled Uber, Airbnb, Dollar Shave Club. Remember when Facebook paid just 1.5 billion dollars for Instagram with its handful of employees? That was worth more than the Eastman Kodak market cap on that day when Kodak had tens of thousands of Employees. Kodak is now worth half a billion while Instagram is probably the most valuable part of the 800 billion market capitalization of Facebook.
But we have not seen anything yet as we enter the Third Connected Age where we will enjoy four new types of connections as data connects to data and writes software (AI), and all our devices are connected to Supercomputers (Cloud), with much faster connections (5G) and new interfaces to connect (Voice today and AR/VR tomorrow).
Why strategies often fail in implementation
Graphic Design by Andrew Footit
Companies often allocate large swaths of senior management time and budgets for outside specialists to help them sculpt and then move the strategy forward.
A cavalcade of consultants convey and communicate with countless charts creative choices to the C-Suite.
A flurry of futurists frame, focus, and filter the way forward with the finesse of fortune tellers.
Masters of the Universe market M&A moves that might make multiples move upwards and mean many more millions in market-cap.
PR professionals produce and promote points of view that provoke the press to perceive with pristine perspectives.
These efforts when successful result in the first three key steps to strategy implementation
1) A simple and differentiated strategic blueprint.
2) An M&A plan to acquire skills, markets and technology.
3) A re-organization since the future does not fit in the containers of the past.
These are essential ingredients to a recipe of change and growth none of these will work without helping grow and change the people in the organization.
Because while firms are a collection of ideas, technologies, patents, brands, ecosystems and people, it is people who are the key since they create the ideas, technologies, patents, brands and eco-systems!
Michael Tyson said, “Everyone has a plan till they get punched in the face”.
Boards and leadership of firms come quickly to the realization that everything is easy until people get in the way.
Telling people that change is good, threatening them with job loss if they do not change or creating communication materials and slogans to goad them into a cult like devotion to the new dear leader or the way forward rarely works in the short run and will likely fail after the threat of flagellation fades.
Because if there is nothing in it for them, people will out-wit, out-wait, out-pretend, and out-maneuver “management”. Until then they will fill the time genuflecting and bowing and going through the monitored motions of attending the right meetings, muttering the motivational mantras and stating the slogans required.
The keys to implementing strategy.If a strategy is to be leveraged in ways that transform an organization, it is key to remember that the only true transformation happens is when the mindsets and behaviors of the people working for the firm transform.

Graphic Design by Andrew Footit
If you want your organization or team to grow and change you will need to ask your team to initiate a) a three-question exercise while leadership b) delivers three clear answers to employees.
The Three Question Exercise every team should consider doing so they can both understand, get aligned with and contribute to strategy.
1) How do you expect our customers/consumers/members needs and expectations to change in the future?
2) What are our key strengths and weaknesses in meeting and aligning with these shifts?
3) If we had no constraints except, we had to ensure that what we did was legal, that it was technologically possible and financially broke even in 3 years or less what products and services would we design?
This exercise makes people look up from their day to day and understand risks and opportunities and helps them realize the need for doing things differently. As importantly it gets them to contribute and activate the strategy in their areas of competence and expertise.
The Three Clear Answers management needs to deliver to company staff in order for them to align with and implement the strategy:
1) Why are the recommended changes good for their personal career growth?
2) What are the monetary or other incentives to change?
3) When and where will training be provided to help them learn the new skills needed?
Change does not happen because of M&A, press releases, re-organizations or a new leader, all of which undoubtedly play a role.
An organization changes and grows when the people in the organization change and grow.
March 7, 2021
The Turd on the Table

Illustration by Iker Ayestaran
Most successful companies and individuals defeat themselves.
This comes from some combination of hubris, incestuous thinking and improperly aligned incentives.
Intel was so deluded by its success around Windows computing and 86 architecture that they missed mobile computing and were late to the needs of Cloud computing. It has been superseded by Nvidia, Taiwan Semiconductor and AMD. And yet another CEO has come and gone.
Wells Fargo was so crazed and incentivized to drive revenue by opening new accounts that they started accounts for dead people and established multiple accounts for customers who did not need them. Billions of dollars of fines and 4 CEO changes in less than 6 years is a result of this besotted behavior.
Soon a trail of emails will show that Boeing for years was aware of the software problems with the 737Max but a zeal to ship, a disconnected or badly informed Board of Directors, and miscommunication deeply damaged this world class firm.
Massive growth leading to a dilution of talent and difficulties in maintaining standards, a lust for lucre combined with deep divides between values of senior partners and a new generation of purpose driven talent as well as wedge between US and European and Asian leadership has badly impacted the reputation of McKinsey as one scandal after another engulfs the firm. Economist magazine rightly identifies the issue as one where the partners may be suffering from collective self-delusion!
All these world class firms with superb talent and brands will most likely recover strongly and remain leaders but many of these problems could have been avoided or lessened if only someone had called out or leaders had paid attention to the turd on the table.

Illustration by Iker Ayestaran
A. What is the turd on the table?
It is something that is brown and moist, and people know it is a piece of poisonous waste, but they pretend it is a brownie. They are aware of the stink but perfume over the aroma. Here are some flavors of turd:
Mismanagement. For instance, management (particular leaders or leadership teams) is disconnected from reality and refusing to acknowledge the facts—or they’re guilty of bullying, discrimination, or harassment.
These are incredibly touchy issues, since the former means confronting powerful people in denial and the latter means addressing an individual’s unethical or immoral behaviors.
Toxic cultures. Organizations are highly defensive about their cultures, even when they become cult-like and inflexible or fear-driven. Telling a leader that the culture has become poisoned requires courage.
Financial improprieties. Here, the problem may be a company over-inflating revenue, such as Enron, or one that takes short-term measures to goose the numbers, such as Wells Fargo. Confronting these improprieties that have major short-term benefits and may involve illegal or unethical actions is a challenge.
Major industry shifts. A leader may refuse to address big changes in customer behavior, or the competitive landscape, or mammoth technology changes requiring tough decisions (such as Kodak and digital emergence). It’s easier to rationalize or deny shifts than articulate the business-altering trend and the need for rethinking everything.
People problems. The boss or some person with influence is acting like a jerk, or is playing favorites, or is blind to internal or external developments. In many ways, this is the biggest turd on the table, in that it requires confronting a powerful individual about his or her issues.

Illustration by Iker Ayestaran
B. Why is it hard to call out the turd on the table?
Being punished. You’ve heard the phrase “Don’t kill the messenger”? In many cultures, people who bring up messy, problematic subjects tend to draw the ire of others in the room. If it can’t be dealt with logically and analytically—if it causes people to feel upset, embarrassed, or confused—then raising these issues creates consternation. And sometimes it creates condemnation.
People are afraid of being punished—verbally reprimanded or worse—for talking about difficult subjects. For instance, they don’t want to address how the CEO intimidates everyone or how the CIO’s tendency to play favorites is lowering morale.
Being wrong. In a data-driven world, people like accuracy and correct decisions. The reasoning goes, if you follow the data, you’ll get it right. Of course, that’s not always true. In these cultures, employees are often plagued by self-doubt:
Am I reading the situation correctly? Is there a subject flaw in my thinking? Have I analyzed the situation incorrectly? Self-doubt is a highly effective censor.
Being asked to do more work. Or, as they warn you in some stores, “If you break it, you buy it.” People fear that if they raise problems or difficult issues, they will be asked to deal with them.
Being Disliked. Truth tellers aren’t popular in companies, especially when they’re telling hard truths. Most employees want to be liked by their colleagues and bosses. Articulating troubling issues will get them branded as troublemakers. This is especially true if they don’t have facts and figures to back up their insights and opinions.

Illustration by Iker Ayestaran
C. Why do talented people miss the turd?
Narrow Obsessive Focus. When you’re viewing the data constantly and thinking about it endlessly, you’re viewing the turd through distorting, rose-colored glasses. We have all worked with managers like this, people who are insulated by all their software and systems and benchmark developments in a formulaic manner—i.e., they always compare their performance with traditional competitors or use other established measures. As a result, they miss untraditional competitors or unmeasured innovations. They see only what their screens show them. Thus, they fail to raise problematic issues because they can’t see them clearly. At first the music industry did not see—and then did not understand—the impact of the iPod and iTunes on wresting away control of the industry; what did a technology company understand about music? GM and Ford focused on each other and VW and Toyota and not Uber and Tesla till these “outsider” companies eclipsed them.
Accepting Data Without Questions. We take refuge in the data, believing it to be holy. We accept whatever the machine spits out and forget to ask how the data was collected and compiled, or what biases were in the algorithm.
Even if our instincts are prompting us to call a turd a turd, we don’t because the data says it’s actually a brownie. Today many marketers celebrate how well their online campaigns are doing and how they wish to allocate more money to these programs, despite limited overall gain and often a decline in their total business. It is like a patient who is getting sicker and sicker but believes the vital signs on the monitor, which seem to be glowing healthily. Could it be that they are not measuring the right thing, or the measurement is wrong?
Myth Making and Hero Cultures. Magical thinking prevents people from stating unpleasant truths because many companies cultures’ have religious fervor, and one does not want to be ex-communicated!
In many companies, cultural success myths are powerful, and they often relate to formulas or other numerical concepts that helped the company achieve success. Obviously, there’s validity in these cultural stories, but at times the stories become sacrosanct and that’s when they become a problem (e.g., it’s heresy to speak against the company ethos or its leaders and founders). Data-centric or founder worshipping companies that have been highly successful are especially vulnerable to drinking the Kool-Aid, since people who work in these companies often have fierce beliefs in their technology or their heritage, and they have trouble violating these sacred beliefs.

Illustration by Iker Ayestaran
D. How to encourage the calling out of the turd if you are part of leadership.
1. Anonymous tip lines or suggestion boxes. This is like training wheels for turd table talk. Yes, it’s old-fashioned, and employees may be skeptical at first about whether their suggestions will be read or acted upon, but it provides a starting point for people to voice their truths. Some companies use up and down voting of questions to address key issues at All Hands Meetings.
2. Leadership modeling of truth talking. This is a simple but effective way to integrate truth-telling into the culture. At the end of every important meeting, meeting leaders should ask the following two questions:
(a) Is there something that has not been said that should have been said?
(b) Can someone please say why what we discussed or agreed on today might be wrong?
The Navy SEALs have a practice that after every operation, they have a debrief where everybody leaves their titles at the door. It does not matter if you are a newbie or a commander; everyone is asked to talk about what they and everybody else in the team could have done better.
3. Truth-telling incentives. Nothing aligns values and behaviors like incentives. Rewarding rather than punishing people who challenge the status quo with financial benefits, promotions, and verbal approval sends a powerful message. If you want people to take risks and challenge the status quo, you need to reward such people and such behavior.
4. Admitting wrong. Bosses hate to say, “I made a mistake,” or “That was a dumb decision.” When bosses admit they were wrong, especially when they do so with humor and vulnerability, they convey it’s okay to admit mistakes and point out what didn’t work. Sometimes the turd on the table is a bad leadership choice, and when the leader points it out, it signals to others that it’s okay not only to admit mistakes but to note when bosses do something wrong. Every CEO has overcome significant boo-boos.
They survived and thrived because they realized they were wrong and rectified their mistakes.
5. Storytelling. Dramatize the positives of identifying the turd on the table. Bring in outside speakers who can lay out scenarios in which organizations benefited when people started telling the truth.
6. External middle and senior level hires. One way to ensure new mindsets and thinking is to ensure that a certain percentage of talent is hired externally including from outside the industry or the country the company is strong in. These new folks can bring not only new skills but often question the status quo.

Illustration by Iker Ayestaran
E. Becoming a Turd Slayer!
Do not fear the turd.
Call it out. Shine a bright light on it. Place it on a pedestal. Address the damn thing!
Here are some suggestions for you to become a “turd slayer”
a) Say what you think. In business we care what is between your ears. If you cannot say what you think (hey if it is wrong you will be told so, in fact even if you are right you will be told you are wrong…). Truth eventually has a habit of breaking in. Why not open the door and save time and damage?
b) Assume the person you are trying to be diplomatic to about an issue knows what the issue is. If you bring it up, you will be more respected by them. If they did not know, you will earn an ally.
c) Do not go with the crowd if your instinct says no. Often group and crowd dynamics take over in much decision making. People think about what their boss wants to hear rather than what they should say. People worry about the impact of their career rather than what is right. Sooner or later too many people are dodging their own shadow and playing mind games that lead to slow and bad decisions.
d) Do not work for a boss who cannot bear the truth or whom you fear. We are living in a time of change and most of the time senior folks need to be told that their core beliefs may no longer be true. I have seen too many companies from newspaper to magazines to many other companies hasten their decline because their leadership did not face reality, in part because their staff was scared of them.
e) Tell all the truth but tell it slant: Once you have decided to address the turd on the table, you might want to do so in a way, so the message gets through. Ideally it is in a way that does not make the person receiving the news “lose face” so much of this is best done person to person. In other times some humility, self-awareness, metaphors or humor will be called for. Emily Dickinson says it best in her poem, too much of shock and you will have blinded someone to the turd!
Tell all the Truth but tell it slant Success in Circuit lies Too bright for our infirm Delight The Truth must dazzle gradually Or every man be blind
So, let’s address the “turd on the table” wherever it might be.
For instance, this post might be a turd in itself.
We would then call it a “meta-turd”.
February 28, 2021
Scale!

Illustration by Yukai Du
One of the long-standing tenets of business are the advantages of scale.
Scale has provided companies with many benefits from higher margins due to lower costs, to insulation from competition due to moats of marketing spending and widespread distribution.
Challenges to Legacy ScaleOver the past decade however the benefits of scale have diminished and in some cases are proving to be a disadvantage:
Scale of Distribution: With direct-to-consumer marketing enabled by the Internet and platforms like Shopify, widespread retail distribution is no longer as effective an advantage. Clearly distribution matters but there are ways to route around the big stores by going direct and creating demand that forces buyers to stock your product.
Scale of Communication: New media behaviors by people particularly search and social are leading to communication channels where spending power is no longer a competitive edge as it was in television or print where marketers cornered key inventory at advantageous prices. Platforms like Facebook enable millions of small businesses with personalization and targeting capabilities to discover customers and be discovered. As content supported by advertising declines to less than a third from nearly two thirds ( hello Netflix, HBO Max, Amazon Prime) scale of spending while still being important is losing its potency.
Scale of Manufacturing: The “Everything as a service” platforms from Amazon Web Services to Foxconn allow smaller companies to gain the edges of scaled manufacturing, distribution and technology without any of the legacy disadvantages of size.
Scale of People: From IBM to GE to Unilever to Walmart there are hundreds of thousands of employees and therefore ability to recruit and grow a range of talent and offer career advancement. Scale of people continue to be important to execute complex and large tasks but there are also new ways to re-aggregate talent. And a generation of talent wants to work in smaller and more entrepreneurial environments. In the post Covid world as we move to unbundled workplaces there will be far more ways to build teams both globally and in real time than every before.
Legacy scale still matters in most industries and is critical in quite a few like semi-conductors. In fabricating advanced chips, a new fabrication plant can cost over 4 billion dollars and there is no way around scale. Today TSMC (Taiwan Semiconductor Manufacturing Company) dominates due to its scale.
However while we can never underestimate legacy scale, there are new forms of scale that every smart company recognizes and is expanding into.
The Rise of New Scale
Illustration by Yukai Du
While there is a diminishment of legacy scale , there is also a rise of new types of scale that are becoming increasingly important.
Scale of Data: Increasingly companies are realizing that collecting, refining and leveraging data is what is driving the modern fast growing and highly valued companies from Amazon to Google to Uber. Data enables a new form of scale which is that of mass personalization.
Scale of Networks: On the Internet network effects play a dominant role in creating winners. Dominant platforms such as Facebook, Netflix, and Tencent (WeChat) enjoy flywheel effects of more users attracting more users and therefore marketers and businesses.
Scale of Influence: Today individuals have tens of millions of Instagram followers or leverage Twitter to reach hundreds of millions of people with single posts and tweets. If you look at scaled entities on social media, they are individuals. People are seen as authentic and certain folks like Elon Musk can move markets.
Scale of Talent and Ideas: One of the lessons of history is that every advance in technology places a premium on superior talent. Technology is a lever and when married with great talent a company enjoy major scale effects.
A vivid example of how the new scale works is Kylie Cosmetics. Kylie cosmetics was launched by Kylie Jenner to sell lipstick. In less than two years Kylie Cosmetics sold 900 million dollars of product making the 21-year-old the fast billionaire ever. Kylie cosmetics had less than 50 full time employees, outsourced manufacturing to Seed Beauty a contract manufacture and all e-commerce and fulfillment to Shopify. The single media channel besides PR that Kylie Cosmetics used was Kylie Jenner’s Instagram account with 120 million followers+ (more than the ratings of the top 10 prime time television shows combined)
This era of New Scale began to emerge in 2007 when the smart phone and social networks came to be. With mobile search, Facebook, Instagram, Twitter, You Tube, Shopify, Amazon Web Services and lots more the ground was laid for massive disruption of business in marketing today which has further expanded via enabling technologies from Square to Stripe to Paypal to Etsy among many others.
If we look at how Dollar Shave Club and others took on Gillette it was through a combination of You Tube advertising, Contract Manufacturing, Direct-to-Consumer Selling, and leveraging word of mouth on social media. Procter and Gamble’s second to none expertise in brand building, distribution at Walmart and spending scale on television did not stop double digit share declines when new approaches and mindsets were needed. Procter soon built and learned these skills but it did result in an 8 billion dollar write down for the Gillette acquisition.
The scale that many of today’s successful marketers enjoyed were the old scale which are not only diminishing but are seen as disadvantaged because not only are they not agile due to size but less authentic as a zone of control world is being replaced by a zone of influence world, and less customized as they struggle to use modern data, communication and manufacturing techniques.
So now they are aggressively buying the new companies as much for their expertise and talent as for the revenue and brands they have spawned. Coty spent over a billion dollars for half of Kylie cosmetics. Now new and legacy scale merge.
But many companies that enjoy legacy scale and now incorporate data and network scale sometimes forget one other scalable element: Talent and the influence and ideas they beget.
Scaling Talent and Ideas.Today we are living in a world where the best companies realize that a key differentiator is talent.

Illustration by Yukai Du
Google pays its best engineers 5X to 10X its good engineers because they can be 100X more productive. While the returns to talent in non-software businesses may not be as radical there is no doubt that one superior player is worth some multiple of an okay player.
But how many companies are set up for this reality that talent is the key differentiator?
Great talent offered the scale of networks and scale of data can and will impact outcomes and returns disproportionately.
Fixating on the silicon and spread sheet side of the equation (digital data and networks, measurable input costs) without also emphasizing the carbon and story side (human talent, creativity, culture) is unlikely to lead to optimal outcomes.
In today’s world most companies care about two things:
a) How to grow or re-ignite growth.
b) How to cut costs and expenses to remain competitive.
World class talent cares about two things :
a) How to grow their income, their skill set and their reputations.
b) The purpose, values, and culture of the place they work at and the people they work with.
The challenge for many companies is how to reduce costs (talent being a key cost) while ensuring they have world class people in a world where capital is plenty and talent scarce.
One way is to make sure to recognize the difference between arrows and archers.
Buying cheap arrows is one thing but buying cheap archers is another. A great archer will hit the bullseye with one or two arrows in very little time. An okay archer may need dozens of arrows and could waste a lot of time. Great archers cost more but use fewer arrows to hit the target. Cheap archers blow through a lot of arrows and can hit you in the butt!
Talent should not be weighed or bought by the pound or by some algorithmic driven FTE rate.
Where silicon (technology) can replace carbon(humans) it should, and it will in most cases.
But do not believe that all talent is substitutable with technology or some other talent. In today’s world technology allows leverage and therefore amazing network and scale effects can result from world class human capital.
There is a difference between a rump steak from a diseased cow and a few ounces of fine Kobe beef which buying by the pound cannot differentiate! (Apologies to the vegetarians…think ordinary mushrooms vs truffles)
Scaling YourselfYou are talent.

Illustration by Yukai Du
We are all gig workers with some of us having longer and better paid gigs as the work place becomes unbundled, companies work to manage variable cost (labor), half-lives of skills shorten and measurement increasingly become real time.
To thrive you need to play the scale game.
Here are some suggestions on how to scale your talent:
a) Plan your career over a long-time scale (most college graduates will work for fifty years till 70) and therefore work to remain relevant and reputable in the long run. (If you are 50 you have 20 years of work ahead of you and 3 to 4 significant shifts in the workspace so stop thinking “I will be retired soon and not have to deal with this new nonsense”
b). Scale up your skill set by setting aside to learn, investing in education and raising your hand to new opportunities and assignments. Change sucks but irrelevance is even worse.
c) Scale your reputation recognizing that truth will out and so do the right thing, be generous, do not take short cuts and only burn bridges that allow poisonous snakes to cross. Today you can only use PR and playing games to polish a rotten apple for a year or two before the rotten core thrusts through for all to see!
d) Scale through other people by helping, teaching and encouraging people. Nothing is as scalable as a unified team or people that believe in an idea. People are networks as much as any technology-based network. And when people you work with or you have helped grow you scale in ways you yourself would never have scaled alone.
In the end scale happens when you think beyond yourself, beyond your existing mindset and beyond the boundaries of your category!
February 21, 2021
Bossy Traits!

Art by Ralph Steadman
Not all bosses are leaders.
Increasingly people follow people and not titles.
Some bosses have titles but few genuine followers. Their teams genuflect in their presence but rarely respect and often abhor them in private.
On the other hand, many bosses are true leaders, and they wear their titles lightly.
These individuals exhibit the five key traits of leadership:
Competency/Capability: They know and excel at their craft which they hone, sculpt and keep relevant in changing circumstances.
Integrity: They face reality. Are transparent. Face facts and align with reality. They engender trust. They are accountable.
Empathy: They care and are concerned about others.
Vulnerability: They accept mistakes and are aware that they may not know all the answers. They surround themselves with people who have complimentary skills and are not afraid of being challenged.
Inspiration: They recognize that people choose with their hearts but use numbers to justify what they just did. That in dark times one needs to inspire and engender hope.
But even the most admired leaders sometimes are hard to deal with from time to time, because decision making is difficult and stressful especially when there is significant financial risk, competitive threat and tight deadlines.
As a result, they exhibit the traits of bad bosses.
Sometimes all of us do.
Because we are human.
But most of us rarely fall into deplorable boss mode for more than a day or two and usually apologize and correct our behavior.
Others tend to continuously vibrate and hum with odious bossy traits.
It is important to recognize the bossy traits of bad bosses so that if we work with one of these bosses or when under pressure, we begin to exhibit these traits ourselves, we can recognize and address such behavior.
The five bossy traits (bad bosses have a doctorate in one of these and a master’s degree in a couple of others) are 1) narcissism, 2) micro-management, 3) drama, 4) scheming and 5) back-stabbing.

Art by Ralph Steadman
1. THE NARCISSISTIC GOD. These bosses believe that only they know the answer, only they are capable of handling the major meeting, and only they should get the credit for their teams’ success. They often believe they transcend the company. In many instances, they create a godlike cult that worships their every move, using public relations and social media to spread the word.
Their people worship them by following their commandments. Direct reports lose their own individuality when they’re working for Narcissistic Gods; they also lose their ability to draw upon their own experiences and skills to solve problems or capitalize on opportunities. Their story gets lost, and they become mindless followers.

Art by Ralph Steadman
2. THE MICROMANAGING FIDDLER. These folks are terrific operators—they know how to get things done—but as managers, they retain their obsessive detail orientation. They tell their people what to do and insist they check in with them at every stage. They are insecure and can’t let go of anything. They often manage via spreadsheets or the need for slavish following of systematic procedures. Micromanaging Fiddlers fail to understand the outside world since they are constrained by the cell of the spreadsheet or slaves to historical procedures.
[image error]Art by Ralph Steadman
3. THE OSCAR ASPIRANT. These types emote, loudly and dramatically. Erratic and unpredictable, they are a roller coaster of emotions. They greet bad news with histrionics and good news with hyperbole. These drama kings and queens are tolerated by management because they can be effective in certain roles—they can present well and even inspire others with their visions and speeches.
At the same time, they make their people crazy. People are expected to praise the boss’s performance or to raise their spirits. More to the point, these managers only want one story told, and it’s theirs. As a result, direct reports aren’t allowed to bring their own ideas, experiences, and views to the group.
The story of the boss overwhelms everything and everyone else.

Art by Ralph Steadman
4. THE SCHEMING SPHINX. This is the person who smiles, blows air-kisses and oozes charisma and friendship, says nor shares anything substantial, while sucking up as much information and probing for vulnerabilities.
A blend of insecurity and bully juice wrapped in a blanket of charm while oozing calm and friendliness.
Often more style than substance. More network than intellect. Retains power through potential threat and ability to harm versus innate talent or true goodwill.

Art by Ralph Steadman
5. THE DOUBLE-CROSSING ASSASSIN. While the previous four types are expressive (or anti-expressive in the case of the Scheming Sphinx) in their terribleness, Assassins are soft-spoken, well-behaved, and self-controlled.
Behind closed doors, however, they take credit for other people’s work, create animosity by speaking ill of people to others, and find ways to trip up others and make them fail. They are like Reese Witherspoon in the movie Election: smiling and ruthless. They win people’s trust and then undermine them.
People working for Assassins become guarded and monitor everything they say and do for fear that it will be used against them. They carry out tasks with little creativity and take little risk, knowing that even a minor slip up will give the Assassin an opportunity to target them. They fear for their work lives—keeping a low profile and cleaving to their tasks is the only way they can escape the Assassin’s bullets.
All five bad boss types know that if they deliver their numbers and meet their objectives, they can continue to exist in most organizations. This is especially true if these organizations have spreadsheet-dominant cultures where measurement is constant and meeting quarterly numbers is the highest priority.
Bad bosses are the enemies of balance; they provoke extreme reactions from their people. If the employees don’t leave the company, they work in fear or expend all their energy on managing their managers. No doubt you’ve witnessed employees go into survival mode to deal with a bad boss. They become obsequious, robotic, and myopically focused on their boss’s every action and reaction. As a result, they may be able to carry out assigned tasks effectively and help their bosses meet their numbers and objectives, but they are loath to take risks or deviate from norms.
At a time when innovation is crucial, they fall short because innovation requires behaviors that bad bosses hate. The balance is tipped heavily in favor of playing it safe.
Bad bosses unbalance companies in another way: they force people to face inward instead of outward. They spend time focusing on what their bosses have done or how to manage their idiosyncrasies, instead listening to the marketplace and customers.
The good news is that as we enter the era of the Unbundled Workplace folks with these bossy traits will find themselves increasingly impotent in their ability to command and control. There is no big office to telegraph power or a campus like facility in which to create cultish followers. No assistants to block access and an increasing dilution in the power of a rolodex when true talent connect with true opportunity in real time!
Our real bosses are the people we wish to develop relationships with and sell to—not someone in our organization or even our clients’ organizations. The best thing we can do for our internal bosses is to make sure our external bosses do not fire us. Which is why looking outside and seeing tomorrow versus looking inside and being nostalgic for yesterday helps provide balance.
Bad bosses keep us staring at our shoes. Good bosses encourage us to lift our heads and look around.