Rishad Tobaccowala's Blog, page 17
August 21, 2022
Embracing Excellence.

Over the years some simple and impactful pieces of advice:
“Find something or somebody to admire”
“Observe excellence”
“When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either”
We all have limited time, and we can spend it engaging with people and things that we admire, or we can spend it looking down on people and discussing what angers, disappoints and troubles us.
There will always be things that enrage us and gets us upset and these are readily served up by todays algorithmic mediascape.
But focusing our attention this way may leave us empty, spent and not any better off than we were before.
But, if we focus on excellence and learning from people or things. we admire we are more likely to come away fulfilled and inspired, wanting to reach higher and strive for growth.
Every few weeks this thought letter will focus on something or somebody that the author believes is “the absolute best in the world bar none” and that is available to everybody for little to no cost that bears listening to, watching, or engaging one’s attention with.
Today it is a television series that will make you feel, see, and think differently about yourself, other people, how to look and listen and much more.
It is not just a great body of work but a work of art that will reverberate for years.

A case can be made that we are living in the greatest time for television.
There are nearly 500 scripted shows in the United States alone. Modern digital tools and competition for content among a plethora of streaming services are enabling more voices and more shows to be more available to more people than ever before.
And at the same time our televisions are getting larger with better pictures and sound (listen with wireless headphones for a theater experience) and streaming gives us the opportunity to eliminate commercials and to consume the story telling on our own schedules.
The pantheon of great shows span the world and include shows like “Borgen”, “The Bridge”, “Fauda”, “The Bureau”and many more from outside the US and “The Sopranos”, “The Wire”, “Mad Men” and “Breaking Bad” from the US.
And then there is one that matches the quality of these legends but could be the best television series made to date.
A series that ended this week after six seasons spread over 7 years and 63 episodes and is now available worldwide on Netflix and other platforms.
Better Call Saul!

Better Call Saul is a prequel to Breaking Bad which is usually on the list of the best two or three television shows ever. It is the story of how one of the main characters of Breaking Bad a lawyer called Saul Goodman came to be.
Over the years the prequel went from being very good to being the equal to and then maybe better than the original.
How does one reach for excellence? By focusing on five things that this television series personifies:
Emphasis on talent.
Culture of excellence and teamwork.
An attention to and sweating of details.
Aligning with and leveraging technology.
Respecting and trusting viewers.
1) It all begins with talent: The show runners and much of the crew of Breaking Bad worked on the new show and many of the stars of the first show play roles on the new show joined by many new actors. You begin with world class talent and stir in years of experience, and you have magic!
2) Culture of excellence and teamwork: Because of the quality of Breaking Bad talent of every sort wanted to work on the new show. But it was not just the quality of Breaking Bad that attracted talent but also for the atmosphere and culture of diversity, fairness, empowerment, and teamwork that made for an amazing working atmosphere which made everyone jump at the opportunity to work on the new show. There was an emotional buzz to every day of production that ran across everyone from the main stars to the carpenters working in the prop department. This showed in the work. You can feel it here in the out takes on the last day of the set.
3) State of the art craft and attention to detail: The late Roger Ebert quoted Howard Hawks who said a good movie has “Three great scenes. No bad scenes”. As we get into the later seasons of “Better Call Saul” we have three or four or five great scenes in an hour and there is no single episode among the 63 episodes that will not make you stop and say, “I have never seen anything like that before!” or “How did they do that?” From scripts that are written by wordsmiths who do think visually, to casting that is perfect to editing and lighting that moves you this show has it all.
The attention to detail includes the need for space and silence.
Here is an article in the Wall Street Journal titled…How Better Call Saul Redefined the Art of Television and contains this quote…The visual language of “Saul” begins with its writers. Their breakdowns of how scenes should look are more extensive than those in typical TV scripts. “A lot of people think writing is about dialogue, but for us it’s the spaces in between the dialogue that are the most important,” Mr. Gilligan says.
4) Leveraging technology to enhance storytelling: This show looks and feels different because its creators understood how television technology at home was changing and also how modern digital cameras and editing was enabling storytelling in new ways. From “How Better Call Saul Redefined the Art of Television”:
In its final episodes, the prequel has caught up to the timeline of “Breaking Bad.” When that show first hit cable in 2008, more and more viewers had flat, wide-screen TV sets in their homes, but many TV directors had not yet abandoned techniques used for old-fashioned squarish screens, says Mr. Gilligan, who created “Breaking Bad.”
“Everyone was still framing claustrophobically tight,” Mr. Gilligan recalls. For today’s TV screens with similar proportions to cinema screens, “I wanted to frame in the way John Ford and Akira Kurosawa did, to crib from two of the greats. We tried to make ‘Breaking Bad’ look as much as we could like a western.”
“Saul,” also set in Albuquerque, N.M., premiered in 2015. Before production started, Messrs. Gilligan and Gould presented a slideshow for their crew with images from films they wanted to use for inspiration. They included 1970’s “The Conformist,” known for director Bernardo Bertolucci’s unique angles and framing.
Because the later seasons of Better Call Saul were produced a decade after Breaking Bad ended the better technology truly enhances the visual aspects of the story telling. Here is just one scene less than two minutes long that took days of filming:
5) Respecting/Trusting viewers: Some of the best art and storytelling in the world is effective for what it leaves out or does not depict as much as what it leaves in or depicts. Many of the most powerful scenes and storytelling in Better Call Saul trusts the audience to connect the dots and fill in the blanks.
More is less when you respect the audience.
Learning how excellence is sculpted.Not only is “Better Call Saul” among the best if not the best television show but it’s companion podcast is possibly the best free master class one can get on every aspect of how excellence is sculpted.
Unlike other podcasts about television shows this one is unique in what it covers and who appears in it.
First, it is not about what happened in each episode but on how the episode was crafted. Not the entire episode but maybe two or three key scenes.
Second, the creators of the show Vince Gilligan and Peter Gould participate in each podcast and the guests are not just the actors/actresses but make up-artists, sound engineers, editors, directors of photography, script writers, location scouts, prop creators, music choreographers and the entire spectrum of talent that goes into the making of the show.
It is a master class that will blow your mind on not just how this show is made but how stories are told, the details that go into each minute and you will never every see, feel or listen to anything you watch in the same way.
A master class on how a masterpiece is created minute by minute, block by block by the people who crafted the masterpiece speaking in english for non-experts.
Here are links to the podcast on Spotify and Apple but it is available free of cost and free of advertising and promotional interruptions on every major podcast platform:
Watch an episode of tv and then listen to an episode of the podcast.
“Big big things inside people.”
In the end what made “Better Call Saul” was its delicate and nuanced understanding of humanity.
It combined the quest and search of Homer’s “Odyssey” with the comedy of “The Simpson’s” Homer Simpson. It mixed tragic elements of Shakespeare with the uplifting elements of the redemptive power of love.
It was about the complexity of individuals and the forever journey of becoming.
It was a series that was constrained in one way that it needed be true to its sequel but as the best creative people have always stated there is nothing as powerful as a tightly constrained brief to unleash the powers of imagination and storytelling.
In one way this is much ado about a fictional story and a television show.
But in the end that is all we are.
We are stories and one person is many stories.
Joan Didion wrote “we tell ourselves stories in order to live”.
Like most great art, Better Call Saul makes you feel more alive when interacting with it and transforms your perspectives long after the experience.
August 14, 2022
De-Bossification.

Art by Ralph Steadman
In many industries particularly “White-collar” ones the era of “bosses” is in decline.
There is a rise in the need for leaders, guides, coaches, mentors, role-models, creators, and builders.
Less of a clamoring for bosses, managers, controllers, monitors, evaluators, and paper pushers.
This shift has been driven by changing demographics, the spread of technology, the rise of unbundled and distributed work, new behavior expectations, and a re-definition of what “work” is including the rise of fractionalized and free-agent talent who work for themselves or at multiple jobs and are expected to comprise most of the work force in the US by the end of the decade.
For more about these changes please read The Future of Work and The Transformed Talent Terrain.

Art by Ralph Steadman
The New Leader.Modern leadership is about zone of influence versus zone of control.
People follow people and not titles.
Leadership is a role and not a job title.
It is a way of being infused with a passion for excellence and a quest for middle to long term multi-stakeholder growth (company, community, employee, leader) versus a focus on the short term and emphasizing only investors/owners.
Most importantly it is about the continuous feedback and learning of a growth mindset.

Art by Ralph Steadman
Why the old model is collapsing.Once upon a time a manager controlled the flow of information, access to opportunities and was a font of expertise and craft.
Today the half-life of knowledge is growing shorter and shorter and the “way of this is the way things were done” is often the opposite of what needs to be done as new competitors and customer expectations do not care a fig about the way it was or is.
Talent can find information, opportunity, and knowledge at a click of a mouse or the pinch of a finger and often are working at the other side of the world making monitoring, controlling, and overseeing difficult.
The future does not fit in the containers or the mindsets of the past and many bosses are like sailors navigating their ships by looking at the mirage of a star that has long set.
Every year fewer and fewer people care about the dues paid or the way it was or what was done.
Experience that matters is the ability to practice at the state of art, be at the top of one’s craft, have the ability use previous learnings to find patterns, connect dots in new ways and distill insights.

Art by Ralph Steadman
Transforming from boss/manager to leader/coach is possible for those wishing to try.As times change the best managers adapt and learn and flex into new shapes and learn new skills.
Just because someone has bossy traits and was forged in a different era does not mean they cannot re-invent and re-wire their skills if they want to.
This transformation requires three conditions:
First it requires today’s bosses to accept that to grow and remain relevant they will have to change and while it may be difficult it is better than becoming irrelevant.
It also requires their leaders to ensure that new incentive systems that are more about zone of influence, growth of craft and people versus zone of control of budgets and team size are put into place.
A new way requires new pay.
And there is an urgent need for coaching and training and patience to help today’s managers become tomorrow’s leaders.
A personal hunger supported by new incentives and buttressed with training including the opportunity to self-learn is the formula.
Talent is short and it is a mistake to believe that seasoned employees cannot grow into new potential.
New brooms sweep clean but old brooms know the corners.

Art by Ralph Steadman
How one can “De-Bossify” oneself.Every human has the potential to grow and change since in many ways growth and change is what life is.
A three-step program:
Make time to learn: To do so requires us to listen to the voices of discontent and concern in our own head that we may be understanding less or lacking skills we need and instead of suppressing these or beginning to be buzzword bingo players spewing the latest in management or tech lingo to wallpaper a lack of understanding we need to go back to school.
Today because of global shifts, demographic changes, advances and technology and the shock of Covid-19 everybody needs to be schooled and no one is alone. Knowledge and skills must be learned and are not immaculately gained.
Challenge ones thinking by seeing at things from outside us: Whether it is getting feedback from others or building a case for the exact opposite way of doing and thinking from the way we currently practice it is important to stretch oneself and look at things from a different vantage point.
Gaining new perspectives via provocations and new point of views can be thrilling and not just chilling.
Do/Build/Create/Practice: Modern leadership is being able to guide through experience. If one wants to learn about the Future of the Internet reading a book on the Metaverse and appointing and delegating to a Chief Metaverse Officer is not enough. One needs to don a VR headset, mint an NFT, get a Meta-mask or other wallet, trade on a De-fi platform…
We are all must be apprentices now if we wish to grow up to be or remain the Magic Sorcerer!
May the force of de-Bossification be with us!
August 7, 2022
Sacred Hours.

Every week contains 168 hours of which 100 hours are spent asleep and at work allowing for the rest of life to fit in 68 hours.
For many the remaining 68 are filled with a hurly burly of responsibilities from child to elder care, cooking, cleaning, errands, medical appointments, commutes and more.
The few free minutes in between are often buffeted with headlines, social media streams looking to colonize our minds and a dozen competing claims on our time and attention.
No wonder that so many feel stressed, fatigued, and frenzied.
As William Wordsworth wrote:
“The world is too much with us; late and soon,
Getting and spending, we lay waste our powers; “

Some of the most contented and satisfied individuals regardless of their station in life or the pressures on their time and attention, have found a way to create an oasis of stillness and a special sanctuary that helps center them, grow them, and makes each day meaningful regardless of what the world of commerce and competition might bring in setbacks, challenges, and pressures.
They set aside an hour every day for themselves. Not their work, not their families, not for all those who clamor for it or to tackle a list of never-ending to-dos which when allowed to will absorb all free time.
An hour earmarked and blocked by them to spend on themselves.
It might be spent learning, reading, exercising, thinking, meditating, walking.
It is solitary and it is special.
A sacred hour.
Some may think of this hour as a selfish hour but is an hour that allows individuals to be effective and productive in all the remaining hours of their day whether it be at their jobs or tending to their family and social obligations.

Surely one cannot be serious that one can find almost a working day of hours for oneself every week?
While not easy there are a combination of four different tactics that one can utilize to free up much more time than seven hours a week depending on one’s responsibilities and flexibilities.
The four tactics are
a) Zero based calendaring to eliminate the unnecessary.
b) Delegation to mitigate the pressures of the necessary.
c) Reduction of frequencies of meetings.
d) Compression of time allocated to a task.

In “A Moveable Feast” Ernest Hemingway’s love song to the incredible city of Paris he writes…” If you could keep from making appointments, each day had no limits”
There is nothing as invigorating as an empty calendar. It does not mean that one is not needed but one has the freedom and liberty to spend the day in the way that is most meaningful versus being shackled to a merry-go-round wheel of motion and action that often feign to be important, special, and essential.
What if one begins with an empty calendar wiped clean of all appointments and then transfers only those that you really believe are critical to this new clean calendar? Ask your colleagues and bosses how many of the meetings are just habit and are not necessary or could be a memo or held less frequently.
Just like work expands to fill time available appointments occur to fill one’s calendar.
Start with zero and build back versus trying to trim the bursting to seam calendars that resemble a barnacle encrusted underside of a ship.

The best leaders run positive “Ponzi” schemes. They surround themselves with people better and more competent than them and hand down as many of their responsibilities that they can and encourage them to do the same to the next level.
Everybody is stretched and growing, and their bosses can stretch and grow to the next level.
If one is doing too much it may mean that the people around us are not good enough or we are not growing and stretching them and so in time we will lose them.
We should delegate and do less.
Focus on one’s superpowers, growing others and thinking about the long term.

Business reality requires budget to status to board meetings for a variety of reasons from fiduciary to the necessary.
But can the weekly meeting be moved to twice a month or maybe once a month?
Does everyone have to attend every meeting?
If presence at a meeting is the way a pecking order is established at a company, we should wonder if this attracts talent or insecure politicians.
Less is more.

One of the silver linings of the tragedy of Covid is that one can move from meeting to meeting by moving one’s “mind parts” without physically moving one’s “meat parts”.
This saves a lot of time in travel and other logistics.
Most Boards now meet once every six months in person while meeting virtually in between.
In addition to reducing the need for physical presence at all meetings we may also want to consider reducing the time for each meeting by a third or half. Pre-reads and tight management can significantly cut the time allocated without any significant loss in impact.
Personally, we might shave off a few minutes from our social media usage or Netflix use to enable finding time for our sacred hour.

With a little discipline one can find an hour a day for oneself and often more.
How one spends it depends on each one of us but blocking out an hour for oneself every day and ideally utilizing is early as possible before the pressures of the day make one lose control of the best laid plans is ideal.
If every individual looks after themselves, they can do a much better job at their jobs and caring for others.
Because in the end time is all we have and the way we spend our time is the way we spend our lives.
And living our lives as pinballs in a game where someone else is controlling the flippers may be filled with the excitement of velocity and blinking lights but is it our life?
For a few sacred hours let’s make it so.
Photography of The Great Ocean Road, Australia by Rishad Tobaccowala.
July 31, 2022
The Tao of TikTok.

In the past 1000 days the growth of TikTok has disrupted the media landscape.
It has shot past Google to become the most popular domain and the time spent daily on it is greater than all of Meta’s properties (Facebook, Instagram, and WhatsApp) and it is potentially even carving into the time spent watching analog television and Netflix!
It has become the key cultural currency and meme generator unleashing thousands of creators with followings of over a million people all around the world.
This article by Professor Scott Galloway is an absolute must read to understand the breath-taking rise of the platform.

Every individual and business stand to learn lessons from this amazing rise and its implications on the future of business, media, and culture.

The key asset of Facebook was the network effects of its social graph (all your “friends” were there) making it very difficult to launch a new competing entity. Its network effects, social graph scale and roach motel model of walled garden was a wealth generation engine for the age.
One of the few companies that competed against this social graph with some success was Snap driven in great part by its sheer product and design ingenuity. However its growth was blunted by Instagram carbon copying Stories and leveraging the strength of its scale.
TikTok practiced asymmetric warfare by eschewing the social graph and replacing it with an interest graph. Its algorithm and learning loops allowed individuals to be exposed to a spectrum of great content without having to bring any friends or create any content!
It then positioned itself as an entertainment platform versus a social platform.
Now Meta is responding by dialing down its social graph and working to create intent graphs with its Reels projects and by dialing up algorithmic results versus social graph results injecting all sorts of drugs into Instagram irking its users and creating some lurching Frankenstein mix of image/video and social/content graph.
One should never underestimate Mark Zuckerberg and the very deep talent pool at Meta as they seek to dramatically pivot their business but a lesson to be learned is that assets can become anchors and to win as an outsider one needs to change the rules of the game.
Every company should pay attention to whether what made it great can keep it great and wonder whether its competitors are the usual suspects sharing its perch in heaven or someone emerging from the slime with audacious new rules of engagement.

Everything about TikTok is built around focus and simplicity.
You can start right away and it simple to use. You do not need friends or must create content or enter any data to begin to enjoy the product.
And it is focused.
Just video.
One video that takes over the phone screen vertically.
No distractions.
For the viewer.
But more importantly for the algorithm and the learning models which do not have to deal with anything else.
It sees everything and learns everything fast.
And as your interests change (do you swipe, linger, replay?) it morphs and can stay current with your interests, tastes and passions.
Fast. Clean and Simple.
Companies and individuals who focus on core competencies and keep every part of the experience and what they do as simple as possible tend to win and we see it in spades with TikTok.

While a significant part of TikTok’s success is driven by its algorithms and training sets based on video usage plus simplicity, a third factor is the very powerful tools it gives creators that make it easy for people who want to create to do so.
This includes all sorts of lenses and filters that give one much of the power of Adobe’s Creative Cloud on a phone with no need for expertise plus music tracks and the ability to sample, build and morph other creators works.
Every individual has in them an ability to create and by enabling folks with amazing tools, the power of music, a set of starting blocks and an algorithm that enables newbies to break through and not just those with large followings like the Kardashians on Instagram and Mr. Beast on You-Tube, TikTok becomes the canvas for the rest of us.
For those unheard from. The crazy ones. It is the platform for the rest of us. The Apple versus the IBM.
The best companies serve their customers and ideally enable, empower, and ideally give them God Like power. Steve Jobs said a computer was a bicycle for the mind and Apple has combined beautiful design, utter simplicity, and empowering tools to become the world’s most valuable company.
TikTok is following the same rule book and it is probably more loved by its creators and users than its competitors are because it enables, empowers, and entertains them.
Too many companies give lip service to empowering and enabling but it is becoming the currency of success as power moves to individuals, talent, consumers, and customers. Often senior leadership in companies are too far removed or too busy speaking to each other or drooling over some useless political machinations and power operas to understand the revolution that is upon them. Smart leaders leave the towers of power and start thinking like creators and the builders they once were once again.

For years the media business was driven by the belief that content was king. This began to be suspect as Google and Facebook and others hoovered up all the dollars proving that the people who could point to and drive traffic to content while capturing intent along the way were king.
Then the pendulum swung, and it all became data with Facebook combining excellent data skills that algorithmically transformed so-so content into an elixir that drove hundreds of billion dollars.
Netflix once had people believing it had a data sauce when its real success was driven by the genius of Reed Hastings to anticipate streaming, some first-class content they made for themselves and the nocturnal slumber of their content partners who woke up a decade later to understand they had been fueling their competitor with their content. Data played a part but just one part and by itself is no longer enough.
Now that Disney, HBO, and others have caught up it is clear there is no special data sauce and its back to pricing and content. This August it is going to be “House of the Dragon” HBO’s prequel to Game of Thrones versus Amazon’s “Power of the Ring” its Lord of the Ring’s spinoff versus Netflix “Sandman” and Disney “She-Hulk” combined with all sorts of pricing bundles.
The reality is that data and math of the spreadsheet matters. But so does meaning and the magic of storytelling.
TikTok combined the power of math (algorithms and teaching models) with music and movies (video) to create a juggernaut.
TikTok is an example of story and spreadsheet coming together in harmonic balance and every successful firm of the future will combine creativity and data, storytelling talent with data druids and technologists.

Every individual and business plan are at the mercy of the four forces driving the future. These are the forces of multi-polar globalization (vs unipolar or western centric globalization), demographic change including media behavior, technology, and the long-term impact of Covid-19.
TikTok leveraged demographic shifts and technology of the second (mobile and social) and third connected ages (AI and 5G) to become what may be the future of entertainment and television. But the geo-political dynamics of multi-polar globalization and its pressures (ByteDance the owner of TikTok is a Chinese company) have limited its efforts to go public or buy a television network or more.
Geo-politics is the biggest near term challenge to TikTok.
Mark Zuckerberg was not being subtle when he shared a picturing of him surfing with an American flag in his hand…. Scott Galloway who is no fan of Mr. Zuckerberg has constantly brought up some Manchurian Candidate like scenarios that make him wary of TikTok too…
A reality every successful individual and company CEO and company should never forget: The external forces of globalization, technology, demographic changes and covid-19 must be contented with.
July 24, 2022
You=Start-Up.

Photography by Sandra Bartocha
Every individual, team and company might benefit from periodically going through an exercise of re-imagining themselves as if they were a start-up beginning again with a blank sheet of paper.
A time to consider this exercise is either when you feel you are at an impasse, or you sense a rapidly changing environment.
Even if neither of these occur re-thinking things every three or four years can be re-vitalizing in either confirming the contours of your life, company and career or adjusting without being under much external duress.

Photography by Sandra Bartocha
The Re-imagining exercise.The exercise consists of four steps.
Asset listing.
The real constraints.
Define/Select the challenge.
Re-invent and Re-Imagine.
The exercise should be done with a diverse (backgrounds, skill sets and more) group of people if you are doing this for a company or team but also if you are doing this for yourself.
If you are doing it as an individual re-thinking your future include at least two or three people besides yourself who know you well (a partner, a colleague, a mentor/old boss, a friend).
Diverse views ensure planning with a sense of upbeat reality versus delusional fantasy.

Photography by Sandra Bartocha
Asset Listing.Every individual, team and company have assets.
These assets may be depth of talent, financial wealth, heritage, expertise, skills, reputation, good will, clients, brands, family, connections, partners, distribution networks…
Sometimes an asset maybe you, your team and company have little to lose.
No one has nothing and often much more than we originally believed when we take stock.
List the assets.

Photography by Sandra Bartocha
The real constraints.Now list the constraints that you must live under and cannot get rid of under any circumstances.
Many constraints are works of imagination and not real constraints.
Usually there are only three real constraints for companies and teams and four for individuals.
a) The Law: You cannot break the law or do something illegal.
b) Science: You cannot pretend there is no gravity for instance or imagine technology that does not exist today.
c) Financial Reality: Limited funds or the need to break even in x number of years.
d) Family: For individuals doing this exercise an additional constraint is their family reality (which often is their biggest asset but limits optionality).
In most cases the constraints tend to be of the financial type and these need to be interrogated and not accepted at face value.
Gillette placed a constraint of protecting margins versus launching a lower cost blade and believed they could not cannibalize their existing retailer network by selling directly via subscriptions and therefore eventually suffered an 8-billion-dollar write-down due to losing share to Dollar Shave Club and others.
Another big constraint companies or individuals place on themselves is allowing themselves to be narrowly defined. We compete in this category which we define like this… (Hotels did not pay attention to Airbnb, auto companies did not pay attention to Tesla or Uber because they self-limited and self-curtailed themselves.)
If you do not have a skill, you can acquire it. If you company’s scale does not allow it to move fast you can start, fund and staff a smaller unit or buy a smaller unit.
Individuals often practice all sorts of self-limitation or self-curtailment such as pricing themselves out of their dreams by living a lifestyle that impresses others but robs them of their options or believing it is too late to re-imagine or re-start.
It is never too late to become who we want to be or are.
List the absolute constraints.

Photography by Sandra Bartocha
Define the Challenge.What is bothering you or creating a problem for your team or your company?
A new competitor creating a loss of market share? Category dynamics reducing your relevance or competitiveness in winning or keeping Clients? High employee turnover or inability to attract or retain clients? Stalling out at work and not growing?
Or it may be more of an opportunity?
How to scale and build expertise in a new category? How to deal with demand that you cannot meet or deliver with a certain quality slippage? How to take the plunge into a new career?
One of the most important steps in solving for a problem and coming up with a new solution is to ask the right questions. For more on this please read “The perils of asking the wrong questions”
Here are two ways you and your firm may minimize the risk of asking the wrong question:
1. Look at the question you are trying to ask and turn it around and see if it makes more sense.
Here is an example: Should you focus on how to get the cheapest arrows, or should you be asking how you can get the best archers?
Paying more for quality is always cheaper in the long run since it/they tend to work faster, think better, last longer and signal to your organization that you understand that buying cheap pigs maybe buying diseased pigs and could lead to poisoned hot dogs.
2. No question is off limits. Nothing is written. No sacred cows.
Time and time again we find that the idea for the next big thing was born in the last big thing, but the management of the last big thing squashed the idea since it did not fit in the business model.
Or we find that the problem was clear for all to see but was looked away from since it would mean the person who called it out might lose their job.
The brown moist thing in the middle of the table is not always a brownie it could be a turd. To ensure people call out the turd on the table please read “The turd on the table”.

Photography by Sandra Bartocha
Re-Invent and Re-Imagine.You can access any or all the assets you have listed.
Your only constraints are those of the law, the rules of science and some real “impossible to get rid of” constraints.
You have a clearly defined challenge.
Now imagine if you were starting with a blank sheet of paper.
How would you address the challenge being able to leverage all your assets but none of the stuff you do not want while working with the limited constraints.
Imagine you are a new competitor trying to disrupt or replace you.
With all your assets, none of your legacy thinking and limited constraints what would you do?
Everything is flexible.
You and the people who are working with you will come up with brilliant and compelling ideas because you will have changed your mindset in three ways.
a) You have gone from defense to offense.
b) You have stopped being constrained and anchored by legacy mindset and fear.
c) You have unleashed the creativity and positivity accompanying building and solving.
Once you have done this exercise and have generated one or two great ideas it is time to make them real and tangible in a hurry.
Why? If you have thought of something that could solve or address a challenge better than you are doing now it won’t be long till one of your current competitors or a new competitor puts it into motion.
To be a start-up one does not need to just think like a start-up.
But to take the plunge, act with urgency and move forward.
Just start.
July 17, 2022
The Future of the Internet

There are four seminal dates in the history of the Internet:
October 29, 1969: On October 29, 1969, at 10:30 PM, a computer grad student named Charley Kline at UCLA sent a message to SRI (Stanford Research Institute.) It was the first connection between computer networks.
We set up a telephone connection between us and the guys at SRI…
We typed the L and we asked on the phone,
“Do you see the L?”
”Yes, we see the L,” came the response.
We typed the O, and we asked, “Do you see the O.”
”Yes, we see the O.”
Then we typed the G, and the system crashed…
Yet a revolution had begun…
1 January 1983: January 1, 1983, is considered the official birthday of the Internet. Prior to this, the various computer networks did not have a standard way to communicate with each other. A new communications protocol was established called Transfer Control Protocol/Internetwork Protocol (TCP/IP). This allowed different kinds of computers on different networks to "talk" to each other. ARPANET and the Defense Data Network officially changed to the TCP/IP standard on January 1, 1983, hence the birth of the Internet. All networks could now be connected by a universal language.
6 August 1991: Tim Berners-Lee published the first ever website while working at CERN, the huge particle physics lab in Switzerland.
30 August 1993: CERN puts the World Wide Web software in the public domain. Later CERN made a release available with an open license, a surer way to maximize its dissemination.
Until 1993 the Internet (and its predecessors like ARPANET) were both difficult and highly limited in their use.
Beginning in 1993 due to CERN’s decision to make the World Wide Web software available to all with an open license we entered The First Connected Age when the world began its 30-year migration into cyberspace.

In 1993 with the advent of the World Wide Web we entered The First Connected Age where we connected to discover and connected to transact. This is today known as Search and E-Commerce which are forces that have given rise to companies like Amazon and Google.
In 2007 we entered The Second Connected Age (which built on and did not replace The First Connected Age) when we were connected all the time, connected to everybody, and connected to entertainment, due to smart phones, social networks and affordable and pervasive broad band. These three advances which we call Social, Mobile and Streaming, have re-ordered society, politics and culture while creating juggernauts like Apple, Facebook and Netflix but also enabling everything from Uber to Airbnb to Dollar Shave Club to Spotify.
The world we live in today is hard to describe to someone thirty years ago.
But we have not seen anything yet…
Four new forms of connection will re-order society, work, and the future much more in the next decade than the past three decades.
These are the four new connections that will drive The Third Connected Age:
Data connected to data which is machine learning the form of AI that is most scaled.
Much faster and resilient forms of connection via 5G.
New ways of connecting including Voice, Augmented Reality and Virtual Reality.
New Trust Connection built on the Blockchain.

The entire world of Web 3, Metaverse, Tokens/Wallets and DAO’s (all of which are different from each other but connected to each other) are just one subset of all the changes underway in The Third Connected Age.
Web 3 is as much an ideology as it is a set of technologies. The central tenets of Web 3 are Open, Decentralized and Composable. And a belief that the creators, builders, and users should have much ownership and benefits as investors and companies.
Tokens (NFT’s or Non-Fungible Tokens, are one type of many different types of tokens including Governance, Security and DeFi tokens. Tokens are often stored in wallets and this combination of tokens and wallets will help orchestrate ownership and value exchange.
Metaverse is a term that includes both Augmented Reality (AR) and Virtual Reality (VR). Augmented Reality layers the digital onto the physical (think of a head’s up display in a car) while Virtual Reality creates a simulacrum of the physical world in digital space. Just like Windows and MacOS were the operating systems of The First Connected Age joined by iOS and Android in The Second Connected Age there are billions being spent by Apple, Meta, Microsoft and others to create both hardware and software to operate between the physical and various manifestation of the digital world of The Third Connected Age.
DAO’s are mission driven communities with a treasury of tokens that enable ownership, governance and financial benefits that ideally will enable a more transparent, autonomous, efficient, and anonymous form of governance. It is the way the new world might be organized.

The Internet was first designed to be decentralized enough to withstand a nuclear strike. By providing a free license to the World Wide Web CERN engendered a belief in openness. Composability accelerates innovation by enabling developers to build new use-cases on top of existing projects. The code of that new project, in turn, serves as yet another building block for someone else, leading to an ever-expanding library of code that developers can tap into to build their own ideas. Venture capitalist Chris Dixon describes it aptly when he wrote, “composability is the ability to mix and match software components like Lego bricks.”
While all of us have benefited from the Internet a significant part of the upside has gone to investors and some businesses but builders and particularly creators and users have shared very little of the wealth their content, their data, their networks, their attention, and time have enabled. Think of all the content, data, and time you give to Facebook. Zuckerberg buys islands in Hawaii, and you get to connect with other people and get likes!
The ideology of Web 3 is aligned with what most people want which is to be recognized and rewarded without being charged rents of 30 to 70 percent for the benefits of using a platform.
There will be middlemen and women in this new world. Consider them “enablers” who will make it easy for us to use the new technologies, to be discovered or provide other services but they are likely to charge a tenth of the total value created versus taking the large slices of todays “aggregators”.

Today most of the talk of tokens are one type of token which is the NFT but there are many other types of tokens. A way to think of tokens is that they provide some combination of four utilities: a) a currency, b) governance rights, c) membership and d) status.
An analogy to tokens that we may all be familiar with are airline miles. If you fly a lot, you get rewarded with airline miles which you can use as a currency. When you fly a lot, this currency gets you the status of a higher level and provides membership into lounges and clubs and the airlines pay more attention to what you think about how they govern themselves. Most tokens are like airline miles where one person’s airline mile on American is the same as another person’s airline mile on American and most tokens operate like this.
Non-Fungible tokens on the other hand add a form of uniqueness in that each one is different from each other and thus NFT’s have been particularly popular with the artist and creative communities. As the chart above shows NFT’s are significantly improving the rewards to people who create and their fans versus the platforms.
Tokens are usually collected and operated using wallets like Metamask. Increasingly many Web3 initiatives have a person signing in with their wallets and not their Facebook or Apple identities or their email.
Think of tokens and wallets as the future of identity and CRM (Customer Relationship Management) if you are a business leader or a marketer. This new age is dawning.

In one way the Metaverse is here in the Web 2.0 world ,and it is called gaming. Gaming is a 155-billion-dollar industry (bigger than TV, Movies, Music combined) and is seen as the gateway to the next generation of Virtual Reality. It is why Microsoft is willing to pay 67-billion-dollars for Activision Blizzard and both Disney and Comcast were rumored to be interested in Electronic Arts. Netflix is likely to regret that it did not leverage its once valuable stock to buy a major platform like Sony bought Bungee.
Skeptics may snort “in your dreams” and the answer to that is that 14.8 million people are dreaming.
These are the sales to date of Meta’s Oculus Quest 2. (Try one or if you can afford one the $30 get one). Now imagine the technology getting exponentially better and possibly cheaper as the next generation from Meta and the products that Apple and Microsoft have in development are released by early 2024 if not before!
Terry Kawaja, founder of leading digital investment bank Luma Partners, shared an insight that given the VR/AR nature of the Metaverse we may first experience elements of it at scale in automobiles! Step into a modern electric car, particularly an electric one and you are in a world of screens with AR and Voice already deeply linked to its functionality.
It is not just technology but the underlying human need that these new technologies will enable that makes one believe of their future potential.
First, Humans want to have God-Like power.
The companies that enable us to cross distance and time such as Google which allows us to find anything with Search or visit places with Google Earth, or Apple that allows us to connect everywhere projecting our images and videos or Meta that enables us to connect for free or Amazon that brings the worlds bazaars to us have become the most valuable companies in the world.
At one time it was the railroad companies and oil companies and telephone companies that allowed us to bridge distance and time. Pharmaceutical and medical companies allow us to live longer lives.
These new Third Connected Age technologies will give us amazing powers and we will gravitate towards them just as we have in the past.
Second, they allow us to have multiple identities.
Our minds are imagination machines, and it has far outstripped the physical carrier of our bodies. Avatars and virtual worlds allow us to be a range of us and constantly re-invent and try on new lives and live in multiple worlds.
Third, we are about to see the greatest unleashing of human creativity as more and more people gain access to new ways to express themselves, to project their presence and be rewarded for their work.

There are many people who believe that the Web3/Token/Metaverse/DAO eco-system is some combination of BS, a Ponzi scheme promoted by a collection of hucksters, scammers and the delusion filled who are high on their own gas and maybe other substances!
Check out Molly White’s site that compiles many of these examples. Watch Dan Olson’s “The Line Goes Up Video” a brilliant take down of NFT’s. Read Scott Galloway. Monitor the headlines of Celsius and other companies going into bankruptcy. Measure the plunge in engagement of NFT markets or speak to anybody who invested in crypto for the first time beginning nine months ago.
The bubble has burst. Fake! Big balls of BS!
No practical use or problem solved.
An uncertain set of technologies in search of problems that do not exist.
Maybe.
There were and probably will still be many Ponzi schemes. Much of what is called Web 3 can be done without tokens, block chain or any of the new-fangled stuff. The Oculus Quest 2 while impressive is still rudimentary. Most coins will be and should always have been worthless.
But…
Remember 2000 to 2002 when the Nasdaq crashed from 5048 to 1114?
That was the noise.
Internet usage almost doubled from one third of all households to two thirds of households during the 1999 to 2003 period with massive increases in broad band connections.
That was the signal.
The crashing price of crypto, NFT’s and the revealing of scam artists is the noise.
Be smart. Read about all the stuff that is going wrong. Be wary.
But learn by getting involved at minimum as an individual (a lot of future opportunities are likely to be available to people who are conversant with the new landscape) and ideally as a company (organizations and people tend to adjust slower than technology so it’s not too early to begin to build centers of excellence and explore partnerships) and you may see some signals that reveal the amazing potential of what is next.
This signal maybe discerned in the hundreds of billions of dollars companies like Microsoft, Apple and Meta are investing in the space even today. Or the $4.5 billion A16Z raised for their oversubscribed Crypto Fund.
The fact that the best talent from the highest rated universities is going to Web 3 companies even this year in the middle of what looks like a meltdown.
That a spectrum of musicians from Nas to Chainsmokers have embraced the new world at Royal.io while Tom Brady, Tiger Woods, Wayne Gretzky and more have done the same at Autograph.io.
That many marketers are trying to understand the opportunities and challenges of tokens and wallets for the future of identity and CRM programs.
Or how companies like Nike recently having bought RTFKT and filed for several patents in Third Connected Age technologies.
Or how leaders everywhere are working to re-think their businesses such as Insurance companies wondering how to underwrite NFT losses or the purchase of Virtual Land.
There are a lot of signs that this is like 1993 and 2007 which marked The First and Second Connected ages which changed business, society a creating new opportunities and threats.
We are at the early days of what is likely to be the most compelling decade or more on the Internet.
Welcome to The Third Connected Age.
The Future of the Internet!
July 10, 2022
100!

This is the 100th edition of my thought letter!
For one hundred Sundays it has been offered as a “gift” that might be of some value by helping the reader see, feel and think differently about how to grow themselves, their teams and their business.
Like a gift, it was written in the hope that it would be shared freely and widely generating goodwill for the person who shared and for the writer in return for each reader’s valuable attention and time.
The thought letter has been 100% opt-in and its growth has been completely organic through its forwarding, sharing, re-posting on social media, re-printing on other platforms and word of mouth. No email lists were purchased and not a single dollar has been spent in advertising or promotion.
Beginning with about 100 readers the thought letter now enjoys a weekly readership of 25,000 people.
The most popular post “Re-Thinking Presentations” has been read over 100,000 times so far.
Other popular pieces reveal that there is a deep angst about the future of work (what is the future of the work? What is the role of offices? How does one manage a culture and what is culture in the first place? How does one balance the expectations and needs of different people and age cohorts? How does one adapt to distributed work? How will the next generation of technology change work?)
There is a great interest in the topic of career guidance in a transforming world (How to deal with change? How to manage a career? How to be a better leader? How to remain relevant and upgrade one’s skills in a world where knowledge has a shorter and shorter half-life? How to write a presentation or run a meeting?)
And there is a hunger for advice on how to grow as a person and get the most of time (What is success? How to become a better person? The importance of wisdom, dignity and connectedness.)
For this 100th post as a thank you to all the readers and to expose those who joined midway or later in the past two years to the topics covered, here is a curated list of the 40 posts that have resonated the most organized into a dozen key categories.
Have also created a page on my website so you can bookmark to it easily without needing to retrieve this email. As always thank you for your time and please feel free to share this post and/or the link to anybody you believe may benefit.
The rest of this post is best read and navigated here: https://rishadtobaccowala.com/100
July 3, 2022
On Books,

The author of this post loves books and reads at least one a week.
All of them in analog form which are marked and underlined using a very special instrument( Faber Castell pencil )and then the best lines are copied by hand using a decades old Mont Blanc pen onto parchment paper in leather bound notebooks to be re-read at a date in the future.
The reverence for books extends to their habitats such as bookstores (and the Chicago Seminary Bookstore on the University of Chicago campus is one of the finest bookstores in the United States if not the world) and libraries as sanctuaries.
Every line in this post about books, bookstores and libraries are a conflation of the lines I have copied over the years. Not one of them are my own. All I have done is combined them into new arrangements to reveal how sampling books alone can create something interesting on any topic which in this case is books, bookstores, and libraries. Everything italicized is literally someone else’s sentences or paragraphs and if this was a published book my editors would have me hunt down and attribute every quote. Please bear with me for not doing so in putting together this piece but do note that almost everything about bookstores is from “In Praise of Good Bookstores” by Jeff Deutsch who runs the Chicago Seminary Bookstore.

The book has proved one of the most useful, versatile, and enduring technologies in history. It’s portability, ease of reference and ability to concentrate a large amount of data made it indispensable. It is difficult to imagine how some of the greatest turning points in history would have been achieved without it.
Life without books would be a mistake.
One is twisted into a more complex shape when reading a great book.
Books give me “me”
The best books are like surgeons. They change you but you do not remember them, and they leave no external mark. Drugs get flushed from our system but not the best stories. One story can change you because it a sequence of language that produces a chemical reaction in the body.
Books are ways to escape ourselves. They are another form of dreaming. They are the magic of using black marks on a white page to conjure people and place out of nothingness. They are the closest we will be to becoming someone else or living someone else’s life.
When a story is told it is not forgotten. It becomes something else. A history of what we were. A hope of what we can become. They traverse across time and space like a phrase drifting down the centuries to reach someone in their Michigan classroom.
Stories are data with a soul.
We undervalue books. Many people who would think nothing of spending $17 on a couple of lattes and some baked goods, bristle at spending the same amount for a copy of a book that might provide untold hours of reflection and unquantifiable fulfillment.
A book is a gift. A commodity has value, and a gift does not. A gift has worth. Value is the comparison of one thing with another. Worth is something that we prize but we cannot put a price on.
The most important things in the world seem to be impossible to measure whether it be meaning, knowledge, curiosity, beauty, kindness, justice, wisdom, and love. And books.
If it is wisdom alone that makes the price of books (and wisdom is an infinite treasure for humans,) then the the value of books is unspeakable…

The good bookstore sells books, but the primary product, is the browsing experience.
One of the great benefits of browsing is the rumination it evokes.
Browsing is a form of idleness that energizes just like there are forms of productivity that are wasteful.
Every good bookstore allows the reader to get lost in it.
A great bookstore is a total environment, where nothing except books seem to exist fully, where everything else is either not important or already in the books.
Great bookstores curate, convene and focus on community to separate themselves from their digital counterparts.
They understand that the book with which one was familiar was not, in most cases, the book one needed. It was the unknown neighbor on the same shelf that contained the vital image.
Books have destinies as objects and people appointments with them. And bookstores bring them together.
How many books must ripen on the shelf before we are ready for them?
Bookstores are scarce because we undervalue them, and good bookstores are scarce because we undervalue our cultural wealth.

The library as institution is ancient. Dating back thousands of years though Egyptian, Greek, Persian and Roman history, the first libraries were primarily archives for storing information. Whereas the classical library was exclusive and catered to the privileged classes, the modern library is inclusive and accommodate all. Hence it is said the library of the future will break down the barriers further. This is an interesting task for the architect to design a building that defines conventions and looks to the future.
The rules of libraries:
Books are for use.
Every reader his or her book.
Every book its reader.
Save the time of the reader.
The library is a growing organism.
A great bookstore or personal library has cherished the thing of the mind; it has insisted on including all points of view, but it has been selective.
Every day from the library a book is borrowed and whether in the reading room, the bus home or in a coffee shop a discovery will be made with something in the book and each reader will find such epiphanies, such enrichments of mind and changes of heart can be the stuff of every day…
In the ideal world every person would possess their own library. The walls of each home would only seem to be made of books; wherever one would look one would only see spines: because every real book is a mind, an imagination, a consciousness. Together they compose a civilization or even several. And a library is an archive of personal history where returning to a book after years and looking at the lines you underlined you discover how you may have both remained the same and changed over the years.
The book does not change but you do and they help you mark the passing of time and the changing of you.

Books have a “thingyness” to them. One you can feel, hold and smell.
There is much to be gained by eBooks: ease, convenience, portability. But something is lost: tradition, a sensual experience, the comfort of thingy-ness — a little bit of humanity.
We shall not understand what a book is and why it has value if we forget how important to it is its body, the building that has been built to to hold its lines of language safely together through many adventures and a long time. Words on a screen have a visual quality to be sure but they have no materiality, they are only shadows and when the light shifts they will be gone. Off the screen they do not exist as words. They do not wait to be reseen, reread, they only wait to be remade, relit. One cannot carry them beneath a tree or into a side porch. One cannot argue with them in their margins; One cannot enjoy the memory of their dismay, when perhaps after years, they return to a treasured copy of a book to find the jam they inadvertently smeared there…
Another “thingyness” of books is how you feel after you spend an hour with a good book compared to the conveyer belt of distractions that we scroll through on our digital devices which have been algorithmically optimized to maximize someone else’s objective.
One often leaves you empty or enraged while the other leaves you uplifted and enhanced.
Upgrade your mental and emotional operating system.
Read.
A book.
June 26, 2022
On Leadership.

Art by Ai Weiwei
Four decades of experiencing, observing and reading about leadership has revealed these six skills/behaviors displayed by world class leaders:
Embrace Reality: Leaders acknowledge, face and communicate reality.
Engender Followership: Understand that people follow people and not titles since titles are bestowed while leadership is earned.
Strive for Excellence: The best leaders have a passion for excellence.
Build People: They are builders of people as much as they are of business.
Growth mindset: World class leaders are committed to constantly upgrading their and their companies’ skills, craft and knowledge.
Inspirational Storytellers: They go beyond math to meaning. They integrate spreadsheet and story.

Art by Ai Weiwei
The best leaders acknowledge and encourage the surfacing of facts regardless of how challenging.A key to leadership is to solve challenges and address problems.
This requires confronting issues versus looking away or hoping some form of magical thinking will make them go away.
One cannot hope to get people to follow if they suspect one is not addressing real issues and challenges however difficult they may be.
Leaders embrace data and know math matters.
They accept that facts are stubborn things.
And while it may be forestalled for a while truth has a habit of breaking in.
Facing hard facts and addressing reality does not mean defeat or pessimism. But it is the first step in making things better.
To have a solution one must understand the problem.
This often requires creating an environment where people feel free to call out the problem and note that the brown moist thing that everybody is staring at around the conference table or on the Zoom screen is not a brownie but a turd.
Great leaders acknowledge mistakes. They know they do not have all the answers. This means they are open to criticism and correction, and they surround themselves with skill sets that offset and balance their areas of weakness.

Art by Ai Weiwei
Leaders engender followership.Without the hearts and minds of those they manage one is not a leader but a ruler.
Rulers leverage fear, project power and exploit insecurity.
Employees genuflect, fall in line, salute and pander to the feared boss, while they silently seethe, create an array of plans to resist by slow walking decisions, plot insurrection or practice defection.
People follow people and not titles.
By being approachable, reasonable and empathetic a leader engenders followership.
And most importantly they do so through integrity.
They earn this trust by not only be fact driven but being clear and intentional about their goals and transparent about how they expect to get there.
Leaders say…
Here is where we are going.
Here is why we are going there.
And here is how we are going to get there.
If you have better ideas or concerns say so.

Art by Ai Weiwei
The best leaders build people and not just businesses.Every good leader has many other leaders that work for them, have worked for them or want to work for them.
Leadership is not a zero sum gain of one person winning and another losing but a game of abundance where everybody learns, grows and challenge each other by continuously reaching higher and delegating more and more to others so they can take on new challenges and opportunities.
An art that builders of people have mastered is that of feedback. Specifically, how to provide input on how one can overcome challenges, correct mistakes and grow as people. The best do so in ways that combine truth and sensitivity that get people to believe in both their need to change combined with the belief that they can!
When looking for a leader ask them how many leaders they have built.

Art by Ai Weiwei
Leaders exemplify excellence.They set high standards for quality of product and service delivered, financial results and what they expect of people around them
Excellence is what attracts customers, talent and financial results.
And helps create world class cultures.
They sweat the details and expect others to do so and measure themselves against aspirational benchmarks.

Art by Ai Weiwei
Growth Mindset.The best leaders never stop growing.
They are continuously learning and honing and upgrading their craft.
They do and do not just manage.
They seek not to blame but to understand, to learn versus believing they know it all.
They realize that only if they grow and the people around them grow in skills, reputation and knowledge will the company and its customers and clients grow.
They invest in learning, taking bets on the future, challenging existing business models, looking outside their categories for inspiration and potential disruption.

Art by Ai Weiwei
Inspirational Storytellers.In today’s highly networked environment where much is expected by companies from multiple stakeholders the ability to communicate with clarity, nuance, understanding and authenticity has become even more critical.
The math, data and the spreadsheet are key tools every leader leverages.
But they know that people choose with their hearts but then use numbers to justify what they have done.
Leaders find ways to resonate and inspire through their writing, their videos, their in-person group and individual communications by infusing the facts of math and spreadsheet with the feelings of meaning and story.
Leadership is accessible to everybody.
Most of the traits of a leader can be honed without being a “boss”.
One does not need to have people reporting to them or reaching a certain level of seniority or seasoning to a) work at honing one’s craft in the light of excellence, b) helping other people, c) spending time learning everyday d) building one’s writing and presentation skills and e) always being clear about one’s intentions and goals and transparent about the plan to get there.
June 19, 2022
Guiding Lines.

It is the time of the year where students graduate from high school and university.
Convocation speakers inspire and illuminate.
Life lessons are shared and imparted.
Here are some lines that have served as guides over the years.

Success is sought by all but what is being sought?
For some it is making a mark in their field or leaving some enduring work. For others it is seeking financial wealth or creating and nurturing a family. For some it is helping others.
For most people success also means a measure of happiness.
In the end if time is all that one has than success probably has to do with how one uses time.
Ann Dillard wrote that “the way we spend our time is the way we spend our lives”
When one is financially constrained one’s mind and time are colonized by making ends meet.
When one is physically in pain or suffering from ill health it is often hard to be happy.
So, if happiness is the ability to not spend time thinking all the time about ones financial or physical situation it means a certain amount of financial and physical well-being is key to being happy and possibly successful.
Sooner or later once these basics of not having to worry about the next rent check or waking up the next day are overcome the words and emotions that link the happy and successful are those of purpose, meaning, connection, flow, recognition and growth.
And these can change over time and are different for different people.
But it all comes down to having the freedom to allocate one’s time the way one does.
How do you want to spend your time, and can you increasingly get to a place where you spend more of it in ways that give you joy?

It has been written that it Is “never too late to become what you are” but for many people by following the wrong star home they lose their way or spend most of their lives not being who they are.
The ability to control one’s time is inversely related to how much time one must do things to pay the bills.
Lower expenses lead to more options.
Increasing one’s options by limiting one’s possessions and way of living tends to lead to more success than maximizing one’s possessions which forces one to do work that one does not particularly enjoy or work with people that one does not resonate with in order to make ends meet.
Doing things that you resonate with and gets one into a flow is not only great for being happy today, but it is often a key to becoming an expert, a master and a leader in what one does.
To thrive you flourish by spending time at what you are good at and has you in a state of flow.

It has been written that “comparison is the thief of joy” but so is living one’s life to score points in somebody’s else’s scoreboard of what success is.
The rise in mental anguish among teenagers is in part how social media has accentuated the need to look good in somebody else’s eyes.
But it is not just teenagers who live in other people’s minds versus theirs.
Caring what other people think is human and often learning and getting feedback on how one can improve is key to success so not living in other people’s minds does not mean listening to or caring what other people say or think.
It means stopping using their metrics and their rulers of success to rule the way you live one’s life.
It is like giving somebody else a remote control to the direction of your life.

While one may not agree with Hamlets’ statement that “there is nothing good or bad but thinking makes it so”, our mindsets matter a lot in how we perceive life, how we are perceived and the degree of success we may have in our varied endeavors.
In rapidly changing and chaotic times an agile mindset can be critical to success. While there are many personal trainers to help sculpt our bodies into somewhat supple forms, there is a scarcity in those who can show us how to exercise our minds to be as flexible as they need to be.
Mindsets matter.
Growth mindsets. Learning mindsets. Optimistic mindsets. Realistic mindsets.
Optimism matters.
In the novel “Gravity’s Rainbow” by Thomas Pynchon a character is described as one whose “mood collapsed the room”.
While misery may love company, nobody likes being in the company of miserable people. Optimism is not just an essential component of innovators but a trait that you must have if you wish to inspire folks to follow you. “Woe is me, doomed are us” works for a few drinks in a bar, but at the workplace it saps energy, hurts culture and is just a plain downer. Pessimism is something we all wallow in, but it fails to show the way out.
A way to get optimistic is to forget all the legacy nonsense you may have to grapple with and ask that if you had a fresh sheet of paper, a subset of the talent in your firm and its assets (brands, network, money), what would you do? You likely will find you are looking forward to what you and your company can do. Every day is a new career beginning. Tomorrow is where we will spend the rest of our lives.

The single most powerful concept in finance is that of compounding.
Compounding interest and compounding returns can over time create wealth or lead one to bankruptcy depending on whether you owe or own capital.
In a world of change we all may want to consider another way compounding can help us grow in changing times and drive mental, emotional, and even financial wealth which is compounding improvement.
There is so much we cannot control in a world driven by global, demographic, social and technological change but instead of being buffeted about helplessly in a sea of chaos maybe we can try to control and build our ourselves to be better.
Three learnings about compound improvement.
a) Discipline equals Freedom: This is the title of a book by Jocko Willink, a Navy Seal. Basically, if we want to get a grip on the world get a grip on ourselves. Things are more up to us than we think if we are willing to work at it.
b) Never graduate from school: The world is changing so fast that many of our skills and expertise and mindsets need continuous upgrading. While many of us set aside time to exercise to maintain our physical operating system we need to also feed and exercise our minds. The power of this habit is that at the end of a year one will have spent 365 hours learning new things by just doing one hour a day. The day we start dying is the day we stop learning.
c) Deliberate Practice: Anders Ericcson wrote a book called “Peak” which is the best study of deliberate practice. Deliberate practice involves three components
1) immediate feedback, 2) clear goals and 3) a focus on technique. According to his research, the lack of deliberate practice explained why so many people reach only basic proficiency at something, whether it be a sport, pastime, or profession, without ever attaining elite status.
The future is uncertain and the role of chance and the help that others give us should never be underestimated in how our days will be.
While the difficulty in life may be the choice it is the choices on how we choose to spend our time, measure ourselves, react to situations and grow that will define our days.
Photography by Rishad Tobaccowala.