Nate Burgos's Blog, page 4

Marketing Expert Anita Alkhimovich Goes with The Flow of Data

For a recent talk hosted by workforce accelerator Promotable, Anita Alkhimovich, a Senior Marketing Manager at software company LeaseAccelerator, unpacked the basics of data-driven marketing. From her point of view, broadly attracting customers is mere marketing. But attracting the most appropriate customers is done by minding data specifically related to consumers and customers, in this case, how they spend their attention to marketing messages among other pertinent areas. One of the straightfo...

Kenny Ly of Accenture Mines Business Processes to Extract Valuable Information Regarding Performance and Speed

It has become a pattern to attach the word “mining” to business-driven nouns to amplify their meaning, such as data mining and intention mining. At a recent webinar hosted by workforce accelerator Promotable, Kenny Ly, a Senior Manager of Data Analytics at consulting firm Accenture, offered such a linguistic combo: process mining. This means analyzing the data resulting from a sequence of activities executed internally (stakeholder) and externally (consumer, customer) to accomplish a goal. Follo...

Design Feast’s Makers Series—107th Interview: Freelance Web/Product Designer and Developer Andrew Couldwell is Laying the Foundations for Practicing and Sustaining Good Design Systems

Andrew and his wife, Meagan, with the twins, exploring a trail in Los Angeles

I’m game for the appreciation of systems thinking—particularly applied to the medium of the Web with regards to designing web-based products and software. Delighted to have discovered a book about this convergence: “Laying the Foundations” (2019). Researched, written and produced by Andrew Couldwell who focused on realizing a guide to define, illustrate and ultimately demystify the practice of design systems—its creatio...

Coping with COVID–19: Econometrician Jerrod Begora Channels the Timely Forces of Communication and Creativity

Jerrod Begora, Director of Analytics at marketing solutions provider Quad, recently spoke about the impact of COVID–19 on industries at a virtual talk hosted by workforce accelerator Promotable. He gave a lean tour of sheer disturbance (and disruption) across varied industries, from food processing to retail to hospitality, affected bottom-up, top-down by the pandemic. From his narration of consumer behavior and its potential staging of opportunities for data analytics/science in these unsettlin...

To Embark on a Career in Data Analytics and Data Science, Data Analyst Sean Sullivan Points to Self-Kindness as Key in Building an Accomplished Portfolio of Work

How to build a data analytics/science portfolio that increases your hiring chances was the topic of a recent talk hosted by data-upskill school Promotable. Sean Sullivan, a data analyst at media agency Spark Foundry, offered solid steps, from finding a data set that genuinely interests you to minding and communicating your process throughout the data-portfolio-creation effort. The high-order bit I found the most important from Sean’s presentation was this grounded prompt:

“Be kind to yourself.”

So...

Sean MacCarthy of Mega-Retailer Claire’s Upholds Curiosity as an Admirable Variable when Working with Data

Fashion is taste-making. Its industry depends on identifying and seizing the pulse of personal, aesthetic expression. Data is at the core of this cultural enterprise. The unbridled coverage and tracking of what styles escalate to peak interest (and purchase) relies on data analytics/science. Enthusiasm for this kind of data-driven work was palpable throughout the talk given by Sean MacCarthy, a strategy and insights executive at retailer Claire’s, in a lecture hosted by data-skills school Promot...

Minding and Mining the Truth: Strategic Analytics Analyst Kate Lee Distinguishes between Data Analytics and Data Science

Kate Lee is a Strategic Analytics Analyst at big-data company IRI which specializes in CPG (consumer packaged goods). At a recent event hosted by data-upskill school, Promotable, she discussed the differences between the roles of data analytics analyst and data scientist. From her perspective, the former is essentially focused on reporting and insights-generation compared to the latter whose foremost concentration is parsing causal relationships to inform predictability. The scale and scope of t...

Minding and Mining the Truth: Strategic Analytics Analyst Kate Lee Differentiates Data Analytics from Data Science

Kate Lee is a Strategic Analytics Analyst at big-data company IRI which specializes in CPG (consumer packaged goods). At a recent event hosted by data-upskill school, Promotable, she discussed the differences between the roles of data analytics analyst and data scientist. From her perspective, the former is essentially focused on reporting and insights-generation compared to the latter whose foremost concentration is parsing causal relationships to inform predictability. The scale and scope of t...

Trust and Triangulation: Abbott’s Jayant Rajpurohit on Data Analytics during the Coronavirus Pandemic

In these times inflicted by COVID–19, data is a necessity. How people and resources are organized and mobilized depend on it. The role of data analytics in this unprecedented climate was addressed by Jayant Rajpurohit, a Global Lead for Market Research and Strategic Analytics in the Transfusion Medicine division at healthcare and medical devices company Abbott. Two data-centric factors that resonated the most with me from his presentation were:

Data Trust → Rigorous governance of data cultivates ...

How Data Scientist Tomeka Hill-Thomas Achieved Integration at Ernst & Young

One of the business goals I’ve heard on repeat is “integration”—its repetition in the corporate and consulting worlds reaches the magnitude of myth. This is why it was refreshing to learn about an actual case of successful integration, as it pertains to data, shared by Tomeka Hill-Thomas, a People Analytics Expert and Senior Data Scientist at management firm Ernst & Young, in the latest webinar hosted by data-skills school Promotable. Tomeka initiated the huge task of building a desperately need...