Pam Lontos's Blog, page 27
March 31, 2010
pamlontos: The hook is the bait that makes the media bite. It should be geared to the demographic of the specific magazine or show you are pitching.
pamlontos: The hook is the bait that makes the media bite. It should be geared to the demographic of the specific magazine or show you are pitching.
March 29, 2010
pamlontos: When writing articles for business & trade magazines, it could be three to eight months before the magazines are published. -www.prpr.net
pamlontos: When writing articles for business & trade magazines, it could be three to eight months before the magazines are published. -www.prpr.net
March 26, 2010
pamlontos: You want to start publicity 8 months ahead of your book's official launch. Many publications and reviewers work 6 months out. www.prpr.net
pamlontos: You want to start publicity 8 months ahead of your book's official launch. Many publications and reviewers work 6 months out. www.prpr.net
March 24, 2010
pamlontos: Always pitch a publication or program by highlighting the benefits you and your book can offer their particular audience. -www.prpr.net
pamlontos: Always pitch a publication or program by highlighting the benefits you and your book can offer their particular audience. -www.prpr.net
March 22, 2010
pamlontos: No one wants to hear the same old message over & over. Develop a hook, or unique angle that sets your book apart from others. -www.prpr.net
pamlontos: No one wants to hear the same old message over & over. Develop a hook, or unique angle that sets your book apart from others. -www.prpr.net
March 19, 2010
pamlontos: One interview or TV appearance won't make you a best seller. People need to see your name 6 or 7 times before they actually remember it.
pamlontos: One interview or TV appearance won't make you a best seller. People need to see your name 6 or 7 times before they actually remember it.
March 17, 2010
pamlontos: Interviews maintain your top of mind awareness by getting your name into the media so people see it over and over again. -www.prpr.net
pamlontos: Interviews maintain your top of mind awareness by getting your name into the media so people see it over and over again. -www.prpr.net
March 15, 2010
pamlontos: Being interviewed in magazines increases your celebrity and credibility above your competitors. -www.prpr.net
pamlontos: Being interviewed in magazines increases your celebrity and credibility above your competitors. -www.prpr.net
March 12, 2010
pamlontos: Being aware of what is going on in the news and in your community will create opportunities for you to boost your success. -www.prpr.net
pamlontos: Being aware of what is going on in the news and in your community will create opportunities for you to boost your success. -www.prpr.net
March 10, 2010
pamlontos: Be available: Write a "media advisory" to alert reporters you are available for interviews on a hot topic in the news. -www.prpr.net
pamlontos: Be available: Write a "media advisory" to alert reporters you are available for interviews on a hot topic in the news. -www.prpr.net
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