Pam Lontos's Blog, page 22

pamlontos: One print or TV interview won't make you a bestseller or in-demand speaker. People must see your name 6-7 times to remember it. www.prpr.net

pamlontos: One print or TV interview won't make you a bestseller or in-demand speaker. People must see your name 6-7 times to remember it. www.prpr.net

pamlontos: Building publicity is important to your speaking career because it allows you to command higher fees, sell more books and get more bookings.

pamlontos: Building publicity is important to your speaking career because it allows you to command higher fees, sell more books and get more bookings.

pamlontos: Publicity makes you known to your target audience, and creates lasting examples of your message. www.prpr.net

pamlontos: Publicity makes you known to your target audience, and creates lasting examples of your message. www.prpr.net

pamlontos: Publicity that works is a long-term activity that builds your credibility as an expert. www.prpr.net

pamlontos: Publicity that works is a long-term activity that builds your credibility as an expert. www.prpr.net

pamlontos: The goal of publicity is not a one-time effort that results in fifteen minutes of fame. www.prpr.net

pamlontos: The goal of publicity is not a one-time effort that results in fifteen minutes of fame. www.prpr.net

pamlontos: Each outlet you pitch needs its own unique hook congruent with its audience. Adaptation is the foundation for creating a hook.– www.prpr.net

pamlontos: Each outlet you pitch needs its own unique hook congruent with its audience. Adaptation is the foundation for creating a hook.– www.prpr.net

pamlontos: Your articles should never self promote, should not be written in the first person, and contain useful content, not fluff. – www.prpr.net

pamlontos: Your articles should never self promote, should not be written in the first person, and contain useful content, not fluff. – www.prpr.net

pamlontos: Open your articles with a story, such as: "Jane was a great salesperson, but recently she's had trouble closing the sale." – www.prpr.net

pamlontos: Open your articles with a story, such as: "Jane was a great salesperson, but recently she's had trouble closing the sale." – www.prpr.net

pamlontos: A good "hook" establishes why you are the one that the audience or press wants. It should be catchy, timely, & sustainable. – www.prpr.net

pamlontos: A good "hook" establishes why you are the one that the audience or press wants. It should be catchy, timely, & sustainable. – www.prpr.net

pamlontos: Don't be intimidated by the thought of talking to editors and reporters – you're helping them. – www.prpr.net

pamlontos: Don't be intimidated by the thought of talking to editors and reporters – you're helping them. – www.prpr.net