Chris Cooper's Blog, page 5

The 6 Critical Numbers You Need in 2025

The fitness industry is full of advice.

Some of it sounds good but won’t actually move the needle in your business.

Worse, some of it will hurt your business—badly.

For example, here’s one of the worst myths:

You need 300 to 500 members to be a successful gym owner.

That’s simply not true.

Most gyms can be rock solid with just 150 members—if the other parts of the business are dialed in.

This is where data comes in.

You can help every gym owner in the world run a better business by contributing to Two-Brain’s 2025 “State of the Industry” report:

Fill out Our 2025 Survey!

If you donate five minutes to share your info, you’ll push the fitness business forward. In return, I’ll send you our updated analysis before anyone else gets it and give you access to 19 of my very best free resources for gym owners.

Truth requires numbers. And proof is in the metrics.

Instead of guessing or chasing trends, let’s look at six critical numbers that tell the real story about your gym’s health.

And then I’ll send you our updated 2025 numbers and analysis in November.

1. Average Revenue per Member (ARM)

This is how much each paying client spends every month.

The 2024 industry averages? Check them out:

If your ARM is way below those numbers, you’re likely undercharging or missing out on high-value services.

Imagine you’re about $20 under the big group average with 150 members—that’s around $3,000 lost every month, $36,000 a year, and over $100,000 in three years.

Raise your ARM by $20 and keep it steady for 10 years with 150 members, and you could add $360,000—that’s enough money for a down payment on your building.

2. Length of Engagement (LEG)

This is the average number of months a client stays with you. The U.S. industry average was about 18.6 months in 2024, but the Two-Brain average is closer to 25 months.

Better retention means less pressure to constantly find new members, and it gives you time to actually change habits and lives.

If you screw up and your LEG drops from 18 to 12 months, you lose a third of your client’s potential value.

If your ARM is $170, you’ll earn $1,020 less from each client. If you have 150 clients, you’ll lose $153,000 overall.

But I know you: You got into this business to change lives. So if clients quit after 12 months, they’re probably heading back to the couch, and that will break your heart.

Poor LEG is bad for everyone.

3. Net Owner Benefit (NOB)

This is profit plus the money you pay yourself. The median amount for gym owners was $4,000 per month in 2024, but the best gyms topped $20,000. (Two-Brain owners bring up the average figures a lot.)

Profit isn’t about greed; it’s what keeps you in the game.

If you’re only making $2,000 instead of $6,000 a month, that’s $48,000 less a year to invest in growth, staff or even your family.

Fixing pricing, controlling expenses and retaining clients can move you from average to top-tier profit in fewer than two years without doubling your workload.

4. Return on Investment (ROI)

Every dollar spent should bring a return.

In a big group gym in 2024, staff costs were about 33 percent of revenue on average, with fixed costs around 47 percent.

If you’re only paying staff 33 percent of revenue, that’s too little. And if you’re paying your landlord 47 cents on the dollar, that’s too much.

The solution? Audit your expenses. Are you running low-attendance classes? Are you paying coaches too little? Are you spending too much on space or equipment?

Audit and make changes to get better ROI.

Cutting dead weight frees money you can use to generate growth—through marketing or staff training, for example.

5. Effective Hourly Rate (EHR)

How much do you get paid per hour you work?

The median figure for the owner of a big group gym was about $25 an hour in 2024, but top gym owners hit $46+.

If you’re making $10 an hour, you’re better off coaching somewhere else. That’s obvious, right?

To get ahead and earn more as the owner, you need to focus on CEO tasks: Delegate low-value work and streamline operations.

This shift alone can boost your EHR by more than 80 percent. Think about it: What would it do for your lifestyle if you earned $46 per hour instead of $25?

6. Client Headcount

How many paying members do you have?

The median for big group gyms in 2024 was 123.

And we know you can be profitable with 150 members if your systems support them, so simply chasing 300 or 400 members is a bad plan that leads to burnout, bad service and high churn.

Revenue = ARM x Headcount

Instead of chasing mountains of members, focus on dialing in your ARM and LEG with about 150 members.

If you do that, you’ll have a solid, profitable gym—and then you can chase bigger numbers if you want to.

Stop Guessing. Start Measuring.

These six numbers—ARM, LEG, NOB, ROI, EHR and headcount—give you the clearest picture of your gym’s health.

Get them right and you will build a gym that lasts 30+ years.

Get them wrong and you’ll chase fads and gut feelings that will put you out of business.

To get the 2025 stats and insight you need to build a profitable gym, fill out our short survey. Share your data with us, and you’ll get the exact numbers you need to run your gym better—forever.

Fill out Our Survey!

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Truth Vs. BS: Your Data Can Save the Fitness Industry

I want to talk about truth—and untruth.

The fitness industry is noisier than ever before.

You’ve probably seen all kinds of “advice” in your feeds:

“Get 500 members!”“Online coaching is dead!”“Don’t raise your rates—you’ll lose everybody!”“5% churn is fine!”

But is any of that true or is it just damaging nonsense spouted on social media to get attention?

You don’t know unless you have real data.

When you have hard numbers, you don’t have to guess, and you won’t be fooled.

We collect, analyze and produce real data for gym owners every year, and today, I’m asking you to help make that data even better.

Fill out the 2025 State of the Industry Survey

The survey takes about five-10 minutes to complete.

In return, you’ll get:

Immediate access to our Free Tools Kit—a collection of 19 of the very best resources for gym owners. This stuff is worth tens of thousands of dollars.Digital access to the final report before anyone else gets it.To be a part of a global movement to improve the fitness industry with data. Your voice will be heard.
The State of the Industry Report

Every year, we publish the “State of the Industry Report”—the largest data project in the gym business. (You can get last year’s report here if you don’t have it already.)

We collect numbers from thousands of gyms worldwide.We partner with platforms such as Wodify and Kilo to get more data.We add in KPIs from 1,000 Two-Brain gyms.We have an independent analyst comb through the numbers.We present everything to you for free.

This project is expensive, but it’s worth it.

We give you these numbers so you can make business decisions based on proof—not on fads, guesses or the loudest voice at last weekend’s meetup.

This guide is proof, and it helps gym owners build better businesses faster.

What’s Inside the Report

We dig into the numbers you need to run a profitable gym:

We’ll tell you if these key 2024 numbers have changed in 2025.Gym revenueProfitClient countMember acquisition and lead sourceAverage revenue per memberLength of engagementLifetime valueFixed expensesStaff costsAttendanceAnd more.

The report contains everything you need to make smart, evidence-based decisions.

Get this: One gym owner used just one stat from this report to guide a lease decision—and saved $100,000.

Here’s what happens without data: You trust your gut or listen to gurus who are trying to sell something. And then you make costly mistakes, some of which can be fatal for a small business.

I want to save you from those mistakes by just giving you the answers.

Why Your Voice Matters

The more gyms that participate in the survey, the better the report becomes.

That’s why I’m asking you to take five to 10 minutes to fill it out.

Your data is kept strictly confidential and anonymized.

By sharing it, you’ll help create a clearer picture of what’s really happening for the whole industry.

There’s nothing in this for me, Two-Brain, Wodify or Kilo except a better industry for every single gym owner.

We’re planting seeds that will grow into trees we’ll probably never sit under. But I know you care about the future of fitness as much as I do.

This report matter because truth wins.

Please take a few minutes to complete the survey right now.

Fill out the 2025 State of the Industry Survey

Help us separate truth from BS, and in November I’ll send you an invaluable tool that will help you make better decisions in your gym.

We built this industry by doing hard things.

This survey is one of the easy ones.

Thanks for being part of it in 2025.

The post Truth Vs. BS: Your Data Can Save the Fitness Industry appeared first on Two-Brain Business.

Truth vs. BS: Help Separate Fact From Fiction in the Fitness Industry

To watch this episode on YouTube, click here.

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How to Use AI to Create a Gym Staff Playbook at Warp Speed

I know a gym owner who literally locked himself in a hotel room for a weekend to complete a staff playbook.

I know others who confined themselves to the basement, with family members under strict orders to leave them alone until they emerged with an ops manual.

And I also know a lot of gym owners who dread writing a playbook and actively avoid creating one even though their mentors hound them constantly.

That pain can be reduced significantly in 2025 thanks to AI.

Read on.

Some people, like Two-Brain founder Chris Cooper, can easily put words down quickly. Systemizing a business is still tedious, but it’s not a horrific undertaking if you don’t mind writing or typing.

But if you hate that process, the ops manual is a terrifying undertaking.

Enter apps such as Wispr Flow, which can be combined with ChatGPT to make document creation much easier.

Wispr Flow is a transcription service on steroids.

Yes, it will transcribe what you say, but it will also improve it.

From the Wispr Flow site: “Speak naturally and Flow transcribes and edits your voice, instantly. Rambled thoughts become clear, perfectly formatted text, without the filler words or typos.”

That’s a much better option than iPhone voice-to-text features and apps that mangle words, reproduce stammering and push it all out in an unintelligible stream of punctuation-free babble.

Here’s the four step Wispr Flow/ChatGPT application in your gym:

Step 1: Use Wispr Flow to transcribe your speech as you explain things to create your ops manual. For example:

You could stand in the mop room and dictate the exact procedures for cleaning the gym.You could describe what you’re doing as you renew memberships and process payments.You could dictate exact scripts staff members can use to book and conduct Goal Review Sessions.

Step 2: Collect the transcriptions and ask ChatGPT to organize and format everything to create an ops manual for your business.

Step 3: Review and edit the output. It will likely be very good, but you’ll want to make sure no errors were introduced.

Step 4: Present the playbook to your staff and audit/update it annually so it’s never out of date.

Endless Possibilities

If you use this process and focus, I bet you can reduce the time required to create a staff playbook by about 80 percent.

And I bet you’ll save yourself 100,000 keystrokes or more. You might even avoid holes punched in the drywall.

Try this approach, and if you like it, start using it in other areas of your business.

A few ideas:

Record yourself handing objections in a sales-meeting rehearsal and ask AI to offer suggestions for improvement.Record personalized “congrats” messages quickly and fire them out to your clients.Dictate a blog post or newsletter.

I’m sure you’ll think of all kinds of ways to use this system.

One Two-Brain gym owner, Ryan Webb, literally doesn’t type anything anymore unless it’s a four-letter text. He uses Wispr Flow for everything.

If you hate writing and typing, this is an ideal way to improve your operating systems and processes, which are the foundation of any great gym business.

The post How to Use AI to Create a Gym Staff Playbook at Warp Speed appeared first on Two-Brain Business.

Never Type Again: How Wispr Flow and ChatGPT Can Improve Efficiency in Your Gym

To watch this episode on YouTube, click here.

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How to Be the Gym AI Recommends (Before Your Competitor Beats You To It)

SEO is going away.

Or at least it’s changing so much that it will need a new name soon.

More and more people are letting ChatGPT, Gemini and other platforms do their searching for them.

ChatGPT now handles over 1 billion searches every week.

Even five years ago, Google was moving away from clickable links to giving the “best answer” right on their homepage. Now the process is just speeding up tenfold.

I recorded a podcast about this recently: “Is the ‘Information Age’ Over?” 

And on July 5 The Wall Street Journal published an article about “Google Search’s Demise” (paywalled).

Only three months ago, the same platform was reporting that a few people were quitting search and using AI.

Now the companies themselves are pivoting: “I Quit Google Search for AI—and I’m Not Going Back.”

What does that mean?

Well, imagine Google Search had just launched. Knowing what you do now, you’d have a massive advantage, right?

The AI revolution isn’t quite the same as starting over—because Gemini and the other chatbots still search the internet for information—but you can still gain a massive advantage if you act now.

Here’s what to do.

1. Publish Quality Content

Publish great stuff—a lot of it.

Forget the “SEO rank math” stuff and get straight to the answer.

2. Search and Interact

Look for your brand on Reddit and make sure you respond to posts.

Do the same on Google Business Profile.

3. Check Reviews and Respond

Stay on top of reviews on Google and Facebook and any other platform. Respond to every single one.

4. Tales and Technique

Make sure your website has a lot of stories and “how to exercise” videos on it.

5. Prioritize Speed

The most important visitors in the future will be bots, not humans.

Because AI is all about speed, make sure your site loads fast. Bots will probably grab the first info they can get instead of waiting for sites to load.

The battle for the “fastest” AI is already getting crazy (which is why companies like NVIDIA have skyrocketing stock prices—but that’s another post).

6. Forget the “Personal Brand” Stuff

Nobody’s searching for info about you.

Build your business brand. If you do nothing else but that for the rest of 2025, you’ll be six months ahead of everyone else in the fitness industry.

Evolve!

AI isn’t just changing searching and info gathering. It’s changing shopping and commerce.

Get this: 80 percent of consumers now resolve 40 percent of their online searches without clicking any links.

This has a name: “zero-click search.”

People are using generative AI for shopping recommendations, too. I bet you’ve used AI to compare several products, right? (If not, try it.)

OpenAI will soon have a “buy now” button that links to a merchant’s website, which will let people shop through ChatGPT.

That seems like a pretty obvious advantage for the merchant linked by the bot, doesn’t it?

Maybe that merchant should be you.

And it can be if you follow my advice above.

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How to Use AI to Improve Your Gym Marketing, Brand and Culture

After you lay a foundation of world-class ops to support your gym, the Two-Brain Business Pyramid is all about attention, storytelling and human connection.

But great marketing, brand storytelling and culture creation take time—which most gym owners don’t have.

Here’s how AI can help you build and promote your gym better, faster and with more consistency across all four marketing funnels.

1. Social Media Funnel

Tool: GLM

Kilo GLM helps you stay active on social media without having to constantly come up with new content.

It uses AI to write and schedule posts for you. It can take something you’ve already written—like a blog, announcement or email—and turn it into multiple posts in different formats. That way, your feed stays consistent, your content works harder and your gym stays top of mind.

It’s great for the gym owner who knows they should be posting but doesn’t have time to do it every day.

Tool: CapCut Auto-Captions + Editing

CapCut’s AI automatically captions, formats and cuts your videos for reels and TikToks—making it easy to create high-quality video content in minutes.

A word of warning here: Some platforms (and their promoters) over-emphasize using AI to create content. AI is not perfect; you still have to look at the pictures and edit the text.

Remember, a bad piece of content can hurt you as much as 50 good pieces will help you. Images that are obviously AI generated will open you up for criticism online.

2. Content Funnel

Tool: Wisprflow.ai

Wispr Flow collects and edits client video stories via mobile prompts, making it easy to showcase transformations and testimonials without scheduling interviews.

Jonathan Goodman, author of “The Obvious Choice,” recommended using this platform at the Two-Brain Summit, and many of our Tinker clients are loving it.

One Tinker almost literally doesn’t type anymore. He just speaks into Wispr Flow, which transcribes and organizes his thoughts, and then he’ll even feed that text into ChatGPT to take things further.

Dreading writing a new lead magnet? What if you just talked your way through it, had Wispr Flow transcribe and edit, then had ChatGPT organize and lay everything out?

Tool: OpenAI GPT–5

Use AI to create consistent messaging, value-based scripts and brand storytelling prompts to showcase what makes your gym unique.

3. Referral Funnel

Tool: Bonjoro AI

Bonjoro lets you send personalized video requests for referrals. The AI recommends talking points and automatically reminds clients at the best moment (like after a PR or a milestone).

Tool: ChatGPT Custom Prompting for Scripts

Using ChatGPT, you can build automated thank-you notes, referral requests and follow-up messages that sound personal—not templated or salesy.

4. Paid Ads Funnel

Tool: AdCreative AI

This tool generates high-converting ad images and copy based on your target audience—great for gyms running Meta or Google ads without a creative team.

Tool: Meta Advantage+ AI Ads

Meta’s built-in AI dynamically tests and optimizes ad performance. You provide assets; Meta does the heavy lifting across audiences and placements.

Building Culture, Community & Identity

AI can’t lead people—but it can give you back the hours you need to do that well.

Examples:

Automate admin so you can lead seminars.Schedule posts so you can show up for client wins.Use AI to repurpose Goal Review results into podium posts.

Final thought: You don’t need to fear AI.

You need to use it to buy back your time so you can lead like only a gym owner can.

Start with the lowest-value, repetitive roles. While AI can’t clean your toilets (yet), it can perform tasks that are just as important but might feel just as gross to you.

Only you can define what “low value” means.

While I place a low priority on billing and a high priority on blogging, you might do the opposite. That’s OK.

The goal is to buy back your time for the things you’re best at and love most.

Use the tools I listed above to do that.

The post How to Use AI to Improve Your Gym Marketing, Brand and Culture appeared first on Two-Brain Business.

How Gym Owners Can Use AI to Streamline Ops and Buy Back Time

Running a microgym means you’re often wearing too many hats.

You’re the cleaner, the bookkeeper, the marketer, the sales rep—and that’s before anyone even shows up to train.

If you don’t want to do it all yourself, you can hire staff.

But hiring staff turns you into a manager. None of us signed up to manage people, and the solution to getting the work done becomes a new, bigger problem that requires more work.

Now gym owners are seeing ads for AI solutions to solve these problems.

“If I just had a robot instead of a human, this would be a lot easier!” right?

Longtime gym owners might remember hearing the same thing about VAs three years ago.

“If I just had an offshore virtual assistant, I could pay them far less and get the work done faster!”

As we all learned, VAs can work, but they’re never a simple, set-it-and-forget-it, buy-your-way-out-of-the-problem solution. You still have to follow the steps required for business excellence:

Systemize, optimize, automate.

Systemize—First, you must standardize everything so you’re running a real business that doesn’t depend on your constant presence. This is how you make your business good.
Optimize—Second, you must test various upgrades to see what works best. This is what makes a business great.
Automate—Only then can you hand off delivery to a staff person (or, sometimes, a robot or automation software like a CRM). This is what makes a business excellent: putting excellence on repeat.

But most gym owners screw this up by hiring a robot to do an undefined, untested, broken task.

Robots are not good at that.

To build a good gym, you must start with the foundation.

Here’s how you can use AI to improve the bottom level of the Business Pyramid: operations and systems.

1. Workout Programming

Tool: Garmin

Garmin’s new Clipboard app is underutilized and underappreciated. The app is for coaches, and it pulls in all the data from every athlete’s wearable. Coaches can access an incredible amount of data, and it’s crazy to me that this is free. It even includes an AI tool to build workouts for athletes based on their performance or their sleep the night before.

Tool: TrainHeroic AI Coach

TrainHeroic offers AI-assisted programming features that help coaches build smart progressions for individuals and groups while syncing with client data to improve outcomes.

2. Billing & Payroll

Tool: Gusto (With AI Features)

Gusto helps manage payroll, contractor payments, benefits and tax filing with automated reminders and error detection—it’s especially valuable if you don’t have a bookkeeper.

Tool: QuickBooks Smart Invoicing

QuickBooks now includes AI features that auto-categorize expenses, send smart payment reminders and flag inconsistencies, helping gym owners track cash flow without hiring full-time help.

3. Sell by Chat + FAQ Support

Tool: ManyChat + ChatGPT Integration

ManyChat allows you to build Facebook/Instagram DM flows that simulate real conversations. With a ChatGPT plugin, it can answer nuanced questions, book No Sweat Intros and qualify leads 24/7.

4. Lead Nurture

Tool: GLM (Gym Lead Machine)

Kilo GLM is a tool that helps you get more members without doing all the follow-up yourself. When someone signs up on your website or fills out a form, GLM automatically sends them texts and emails to keep them interested, remind them about appointments and help them get started.

It can even take phone calls using AI and answer common questions. If someone needs extra help, it can pass the conversation over to a real person on your team. Think of it like having an extra staff member who works around the clock to follow up with leads, handle messages and keep your gym growing.

GLM is great for gym owners who are operating on a shoestring budget.

5. Inventory Management & Supplies

Tool: Notion AI for Inventory Logs

You can create a custom inventory database with Notion AI to track cleaning supplies, supplements or apparel and set automated reorder triggers using integrations.

Tool: Zapier + GPT Automations

Using Zapier, you can connect spreadsheets or POS systems to ChatGPT to automatically send reminders or place supply orders when stock gets low.

Offload for Increased Efficiency and Joy

AI tools—robots—can take over low-value roles, reduce payroll and give you more time to grow your business.

But only if you take the time to systemize your business first.

AI isn’t about replacing great people—it’s about replacing repetitive, low-leverage tasks so you and your team can focus on what actually grows the business.

What does that leave you?

The high-value stuff (and the stuff you love doing).

For example, I wouldn’t let ChatGPT write this blog post for me because it’s super important, and I enjoy writing you love letters every day.

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Systemize, Optimize, Automate: The Gym Owner’s AI Playbook

To watch this episode on YouTube, click here.

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Free Business Books: Aug. 8 Only

Chris Cooper has published 10 books so far, and you can get almost all of them for free today.

Visit Coop’s Amazon author page or click the links below

The best plan:

Pick one book.Read it.Take action immediately.

If you just collect them and don’t do anything to improve your business, you’re missing the point.

Coop’s personal recommendation:

Start with Book 9, “The Golden Hour,” because it will give you an operating system you can use to implement anything you learn in his other books.

Here’s the list and an excerpt from each book.

1. Two-Brain Business

If I build a bigger gym, they’ll all come.

If I get better at coaching, I’ll be better at business.

If I produce a high-level athlete, I’ll get more clients.

If I get more clients, I’ll make a better living.

None of these are true. There are gaps and missing steps.

How do we cross those gaps? That’s the question this book will answer.

2. Two-Brain Business 2.0

You manage what you measure. It’s a common phrase in business and gyms alike.

Knowing your annual retention rate is important. Knowing your gross monthly revenue is important. Knowing your net is far more important. Knowing the difference is critical.

Failure to measure your business makes for a poor businessperson.

When you open a gym, you’re no longer an athlete/coach. You take on the responsibility for providing a rewarding job for others and a great place to train your clients.

Without measurement, you can’t do either for long.

3. Help First

You depend on your business, but you hate selling.

This is the biggest pain point of the entrepreneur.

And this book will solve that problem.

Ten percent of readers will only need the first chapter of this book.

When your clients know they need your help, you’ll never have to sell anything again.

4. Founder, Farmer, Tinker, Thief

Theory is nice. And ideas are fun. And the romantic notion of the entrepreneur is an easy sell: tired but happy, driven and passionate, and on track to a guaranteed million-dollar sell-off if they can just survive the grind for three years.

But theories and ideas don’t put food on the table.

What does?

The answer to that question evolves with the four phases of entrepreneurship: founder, farmer, tinker and thief.

5. Gym Owners Handbook

Your business has two parts: your operations and your audience.

“Operations” refers to the service you provide. “Audience” refers to the people who trade their money for your service.

Each is a multiplier of the other: If your service is excellent, you’ll build a broader audience. And the bigger your audience, the more of your service you’ll sell. On the other hand, if your service isn’t as great as you think, your audience will shrink. And if no one’s heard about you, you don’t have a business.

In this book, I’m going to tell you how to maximize both sides of your business. First, we’re going to talk about delivering real excellence and measuring that excellence to ensure future growth. Then I’m going to tell you how to build an audience—the right kind, not just a bunch of cold leads from advertising.

6. Start a Gym

The decisions you make at startup—or even before—will affect the rest of your life. Your business can be the engine that feeds your family, pays for vacations and changes the lives of hundreds of people in your city. Or it can be the thing that ruins your life. The decisions you make now will echo for decades.

Every mistake you make at the start will take a year to fix. I made mistakes in my model: pricing, staffing, ideal clientele, location and equipment. It took me six years to fix all of these problems—six years that I could have spent making more money, spending more time with my kids and worrying a lot less.

Now that my gym is successful, my mission is to help other gym owners thrive so that we can change the world’s health together. I do that through mentorship and books like this.

7. The Simple Six

There are six ways to grow your business, but the paths are only available if you learn to focus.

The magic of the Simple Six comes from focused work, and this book will teach you how to grow your business one step at a time while avoiding distraction and overwhelm.

This is not a “knowledge” book. This is a “results” book. It works because simplicity scales faster.

Cut through the overwhelm, the ideas, the distractions and the stress. Get clarity, make a plan quickly, and see results like you’ve never seen before.

8. Millionaire Gym Owner

Sustainability isn’t enough. You must make enough income to provide for your present needs—and enough to pay for your future, too.

To really be successful, you can’t expect to work until the day you die. You need to gather enough assets, investments and cash to pay for your lifestyle after your income stops.

This book will tell you exactly how to do that.

I want gym owners to be wealthy, and I want the good people to win.

Here are 12 who have.

9. The Golden Hour

Why do some gyms grow 32 times faster than most, and why do the top 12.5 percent of gym owners in Two-Brain Business outperform everyone else—even when every gym in Two-Brain is growing at triple the industry average?

The secret is shockingly simple: Every day, top gym owners do one thing to grow their businesses before they do anything else.

What’s that one thing? In this book, I’ll tell you exactly how to set up your Golden Hour and what to do every single day to grow your business.

“The Golden Hour” might be my favorite book I’ve ever published. And I’ve heard from a lot of people that it’s their favorite or that it’s the best because it’s the most directive. I love to hear that because action—not just knowledge—produces better businesses.

Super Hack: Golden Hour Challenge Resource Hub

“Help Best”

We’re living in a golden age of abundance—but this easy lifestyle has created a new crisis: For the first time in human history, many will have shorter, sicker lives than their parents.

As coaches, no one is in a better position to turn the tide than we are. We are professional change agents.

In this book, I’ll give you a clear, repeatable system for changing clients’ lives through health and fitness. It’s called the Prescriptive Model, and it’s been tested and proven in over 3,000 gyms around the world.

I’ll also bring in four veteran coaches to lend their expertise. With 89 years of combined coaching under our belts, we’ve seen firsthand what gets clients results—and what doesn’t.

We’ll give you clear, actionable steps for changing your clients’ lives, no matter which method you use—whether it’s CrossFit, yoga, HIIT, dance, Pilates or any other fitness approach. And you’ll learn how to build a coaching career that lasts—because you can’t change lives if you burn out.

This is your playbook for helping clients live longer, healthier lives. Read it, apply it and help people best.

Read and Act!

That’s the list—and Coop’s already working on Book 11.

Most of the books are free on Amazon until the end of Aug. 8.

Get one today, then schedule time to use what you learned to build your business tomorrow.

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