Scott D. Anthony

“Too many would-be beautiful businesses that could reinvent markets and create substantial value live only in PowerPoint documents, never to be launched.”
― Scott D. Anthony, The Little Black Book of Innovation: How It Works, How to Do It

“the inherently risky nature of innovation means that companies can’t reward innovation efforts the way they reward core activities: an innovation team can do the exact right things and still fail, or succeed in spite of doing the exact wrong things. Worse, remember that when it comes to innovation, perceived failure is often an important step toward ultimate success. A seminal study in the mid-1980s found that that many new product “failures” were critical milestones that often presaged future successes. Typically, valuable insights came in the form of direct feedback about the viability of technology, consumer acceptance of features and pricing, and how to target new consumer segments and geographic markets.”
― Scott D. Anthony, The Little Black Book of Innovation: How It Works, How to Do It