Mark W. Johnson

Mark W. Johnson


Born
The United States

Mark Johnson is co-founder and Senior Partner of Innosight, an innovation and strategy consulting firm Innosight, which he co-founded with Harvard Business School professor Clayton M. Christensen. He has consulted to the Global 1000 and start-up companies in a wide range of industries—including health care, aerospace/defense, enterprise IT, energy, automotive, and consumer packaged goods—and has advised Singapore’s government on innovation and entrepreneurship.

Average rating: 4.09 · 1,157 ratings · 62 reviews · 12 distinct worksSimilar authors
Seizing the White Space: Gr...

by
3.95 avg rating — 245 ratings — published 2010 — 5 editions
Rate this book
Clear rating
That Body of Brave Men: The...

3.56 avg rating — 9 ratings — published 2003 — 2 editions
Rate this book
Clear rating
Reinvent Your Business Mode...

liked it 3.00 avg rating — 1 rating2 editions
Rate this book
Clear rating
A Twist of Fate

liked it 3.00 avg rating — 1 rating — published 2012 — 2 editions
Rate this book
Clear rating
Crisis Communications: A Ha...

0.00 avg rating — 0 ratings
Rate this book
Clear rating
How to Plant and What to Do...

0.00 avg rating — 0 ratings — published 2008
Rate this book
Clear rating
Ecruan Tales

0.00 avg rating — 0 ratings — published 2010
Rate this book
Clear rating
HBR's 10 Must Reads on Stra...

by
4.14 avg rating — 992 ratings — published 2010 — 9 editions
Rate this book
Clear rating
Dual Transformation: How to...

by
4.32 avg rating — 56 ratings3 editions
Rate this book
Clear rating
The Innovator's Guide to Gr...

by
4.10 avg rating — 61 ratings — published 2008 — 7 editions
Rate this book
Clear rating
More books by Mark W. Johnson…

Upcoming Events

No scheduled events. Add an event.

“1. The opportunity to address through disruptive innovation the needs of large groups of potential customers who are shut out of a market entirely because existing solutions are too expensive or complicated for them. This includes the opportunity to democratize products in emerging markets (or reach the bottom of the pyramid), as Tata’s Nano does. 2.”
Mark W. Johnson, HBR's 10 Must Reads on Strategy

“He who moves not forward, goes backward. —Goethe”
Mark W. Johnson, Seizing the White Space: Business Model Innovation for Growth and Renewal

“when FedEx entered the package delivery market, it did not try to compete through lower prices or better marketing. Instead, it concentrated on fulfilling an entirely unmet customer need to receive packages far, far faster, and more reliably, than any service then could.”
Mark W. Johnson, HBR's 10 Must Reads on Strategy



Is this you? Let us know. If not, help out and invite Mark to Goodreads.