Zoe Lea's Blog, page 2

Gifts for Authors : The Essential & Irresistible 3 part guide

Gifts for authors, writers, notebook scribblers and anyone else that likes literary stuff!

Buying presents for people is hard! Even harder when that person is obsessed with books and writing, because what do you get for them – another book? Well, yes, books are always welcome, but buying gifts for authors, writers and creatives can be a minefield, so as it’s the season of giving, I’ve compiled a list to help you out.

This also works really well if you are a writer as you can...

Bluesky For Authors

How to Master Bluesky as an Author (and Actually Get People to Follow You)

Bluesky for authors? As I’m writing this, Twitter, or X, is no longer the place to be. Well, it is for some, but lots of people have changed their mind about the app for all different kinds of reasons.

Threads is pretty good, but personally, I’ve seen a lot of my writer and bookish online mates heading over to Bluesky and even though it’s been around a while, it’s now got 20 million users, and growing, – ...

Facebook Copywriting Tips: Proven Strategies to Skyrocket Your Engagement

15 Best Facebook Copywriting Tips for More Reach and Engagement

Just me, or do you feel there should be a rocket emoji after that headline?

Couldn’t resist, sorry, but the word ‘skyrocket’ always makes me think of that emoji – however, as it’s a ‘power word’ – it’s staying in the headline! But I digress, we’ll speak about ‘power words’ in a bit! First, let’s get onto what this post is all about, crafting the perfect Facebook post or managing a thriving Facebook page.

And it ...

Instagram copywriting tips: Unlock Incredible Engagement

7 Best Instagram Copywriting Tips for More Reach

Getting noticed on Instagram isn’t just about pretty pictures—your captions play a massive role in reaching the right audience. Be this as text on the screen, or the first handful of words under your content.

Nail your Instagram copywriting, and you’ll see better engagement, more followers, and, most importantly, a connection with your community.

Ready to up your game? Here are 7 Instagram copywriting tips that can make a difference!...

Social Media Captions: 8 devastating mistakes NOT to do

STOP! You’re ruining your social media captions!Table of ContentsIgnoring Audience PreferencesUsing Jargon and Complex LanguageInconsistent MessagingIrrelevant HashtagsNeglecting Engagement and StorytellingUsing Captions as a Sales Pitch OnlyForgetting to Encourage InteractionNot Inviting Feedback or Questions

Words are powerful, especially in social media captions. You rush that part and you may as well be saying nothing! The right words can boost engagement and enhance your brand. B...

35 Easy Social Media Caption Hooks for Freelancers

Social Media Captions for Freelancers

If you’re a freelancer or a small business owner, the right words can increase your engagement and broaden your visibility.

And those super important words are your first ones – more commonly known as your social media caption hooks. They need to work hard and have a huge impact in order to stop people from scrolling, read on for 35 easy hooks that will do just that.

If you don’t add a caption to your content, they could be auto-generated for y...

3 Simple Ways to Add Emotion in Your Social Media Copywriting

Table of ContentsUnderstanding the Power of Emotion in CopywritingUsing Storytelling to Connect EmotionallyIncorporating Visuals to Amplify EmotionCrafting Emotionally Charged Calls to ActionWhat’s Next?Social Media Copywriting with FEELING!

Cutting through all the noise on social media these days is HARD!
Just think about your time on social media – the scroll is never-ending with a multitude of images and videos all trying to get your attention.
But there’s a secret weapon you can wield...

Social Media Copywriting: 10 secrets & expert tips

Social media copywriting? Never heard of it? Buckle up because I’m about to blow your mind!

Here are 10 ways to improve reach, get more followers and clients and make sure your social media is seen first. Because here’s the thing, more and more people are using social media platforms as search engines, and if you aren’t using good social media copywriting skills on your captions and within your content, you’re missing out.

Make sure you’re doing these 10 things…

1. 4 Simple Ways to add...

Ink & Impact

I saw a post the other day that said, “Only a few weeks until Christmas!” and it really hit me—autumn is well and truly here. The leaves are starting to turn, and while it’s nearly October, the weather in the Lake District has already been in full autumn mode for weeks. The mornings are crisp, the afternoons are damp, and there’s that familiar chill in the air.

With the change in season, I’m trying to embrace the autumn vibes. Cosy jumpers, hot drinks, and long walks through the misty woo...

Love a good story?

Me too.

Whether it’s curling up with a great book or settling in to binge-watch the latest Netflix series, stories are everywhere. And if you’ve ever been stuck listening to someone who can’t tell a good story, you know just how important they are.

Think about it: if you’ve been cornered by a colleague who bores the socks off you, read an article that left you confused, or seen a Facebook post that made no sense at all—you understand. We all know when a story isn’t being told right. To cr...