Gerald A. Michaelson



Average rating: 3.79 · 692 ratings · 41 reviews · 11 distinct worksSimilar authors
Sun Tzu For Success: How to...

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3.82 avg rating — 165 ratings — published 2003 — 8 editions
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Sun Tzu: The Art of War for...

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3.80 avg rating — 428 ratings — published 2001 — 13 editions
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Sun Tzu Strategies for Mark...

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3.38 avg rating — 37 ratings — published 2003 — 4 editions
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The Complete Sun Tzu for Bu...

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4.19 avg rating — 16 ratings — published 2011 — 6 editions
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Sun Tzu Strategies for Sell...

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3.71 avg rating — 28 ratings — published 2003 — 8 editions
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Sun Tzu: The Art of War for...

3.80 avg rating — 10 ratings — published 1998 — 3 editions
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Winning The Marketing War: ...

4.33 avg rating — 3 ratings — published 1993 — 2 editions
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50 Ways to Close a Sale

really liked it 4.00 avg rating — 3 ratings — published 1994 — 2 editions
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Building Bridges To Custome...

really liked it 4.00 avg rating — 1 rating2 editions
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Sun Tzu: Arte da Guerra par...

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“The idea of using extraordinary force does not mean more of the same effort. Extraordinary action results from out-of-the-box thinking.”
Gerald A. Michaelson, Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business

“The cry from every business failure is, “We ran out of money,” but the real problem was probably one or more of the following: not enough managerial talent or operational skill, wrong products or services, or one of myriad other inadequate resources required to make the organization successful.”
Gerald A. Michaelson, Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business

“Enterprise Rent-A-Car found a different point of entry into the same business. Originally a leasing company, it began an entry into rental cars when an enterprising manager at one of its offices began picking up customers for the start of their lease. No one else did that, and that became Enterprise’s point of entry.”
Gerald A. Michaelson, Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business

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