Brian Meert's Blog, page 110

What Does the Week of a Snapchatter Look Like?

August 7, 2018
Anna Hubbel

What Does the Week of a Snapchatter Look Like? #snapchat #marketingstrategies #socialmedia
Click To Tweet

If you know the behaviors of your Snapchat audience, you can better market to them. Snapchatters have very specific behaviors for each day of the week, according to Snapchat’s business blog. We already know that the average Snapchatter uses the app about 25 times per day. We also know that more than 90 percent of Snapchattters share their location through the app because they like the world to know their location and activities. But what else can we learn about Snapchatters?

Location is a key factor in Snapchatters’ weekly behaviors. In the year 2020, Snapchatters are expected to make over 80 percent of their purchases in physical stores. What better way to market to them than while they’re walking down the aisles of your brick-and-mortar store?

Likely because of location’s omnipresence in Snapchatters’ behaviors, according to Snapchat, advertisers will spend an estimated $22 billion on US mobile ads that are based on location. It’s a strategy that targets consumers through social media to influence not online behaviors, but offline behaviors. Since Snapchatters use the app so many times in a single day, wherever and whenever, this is a very effective strategy.

To help you better understand your audience and how to effectively reach them wherever they are, Snapchat’s business blog offers detailed insights about this unique demographic’s weekly behaviors.

Monday through Wednesday

Snapchatters begin the week productively. They accomplish both personal and professional tasks during this time, making for very busy days and nights. As a result, they fuel their energy at places that are quick and convenient, such as coffee shops, convenience stores, delis, and fast food restaurants. There are also more day-specific behaviors for each weekday during this period.

In addition to the general, day-specific activities mentioned below, Snapchatters have varying behaviors based on their age demographic. For example, high school and college Snapchatters are 50 percent more likely to go to the library on Mondays and Tuesdays than any other day. In contrast, this demographic is 19 percent less likely to go to the movies on Mondays and Wednesdays.

Monday

Nobody likes Mondays. It makes sense that, in attempts to make the start of the week less dreadful, Snapchatters dedicate Mondays to quiet time and stress relief. Visits to yoga studios and libraries, for example, are most common for Snapchatters on this day of the week.

Tuesday

Tuesday is errand day. Since Monday was stress-relief day, it’s time to get stuff done. Banks, post offices, ATMs, and car repair shops are the most common places Snapchatters visit on Tuesdays.

Wednesday

Phew! Tuesday was exhausting. Now it’s time for self-care. Snapchatters use Wednesday to get things done, but the tasks they accomplish on this day of the week are geared towards self-care activities. For example, gyms, spas, or beauty stores are most frequented by Snapchatters on Wednesdays.

Thursday

Thursday is the new Friday. Snapchatters use this day for getaways. They like to have a weekend of traveling or road trips. As a result, on Thursdays, users are most likely to frequent car rental locations, travel agent offices, and tour operations storefronts. They are also more likely to take the bus, ride trains, or fly on airplanes on this day of the week.

It’s the Weekend!

Unsurprisingly, the weekend is all about fun for Snapchatters. And for each day of the weekend, they spend that fun time in varying ways.

Friday

It’s time for a night out on the town. Bars, clubs, restaurants, and karaoke and casino venues are most popular on Friday nights. Snapchatters share their night adventures through the app and show the world how to have fun.

Saturday

Contrary to popular belief, Snapchatters don’t spend all day cooped up indoors, married to their phones. They’re not aimlessly scrolling through their social media feeds or half-heartedly Googling inane queries on their phones. On Saturdays, they like to do outdoor activities, like visiting local farmer’s markets, spending the day at the park, or going for a hike. As for the older users, Snapchatters who are at least 21 are highly likely to visit vineyards on Saturdays for a boozy afternoon. These Snapchatters spend a typical Saturday night dining at a nice restaurant.

Sunday

At the end of the week, after spending Friday and Saturday having fun and staying occupied with friends, Snapchatters value family time. They also value activities that don’t take too much energy, something low-key and quiet. While Snapchatters are not as likely to visit the gym or run errands on this day of the week, they are most likely to visit zoos, beaches, theme parks, and casual restaurants where they can relax.

What to Do with These Insights

Now that you know how Snapchatters spend each day of the week, you can deliver ads when they would be most relevant to them. For example, you can engage them with amped-up party geofilters and lenses on Fridays. If you run a gym, you can deliver ads promoting membership deals on Wednesdays. You can share geofilters about stress relief on Mondays, or you can promote travel discounts on Thursdays. Simply put, you can better optimize your Snapchat campaign for in-store visits by recognizing the different behavior patterns of your audience.

You have about 25 times a day to engage with your audience. Make it count.

Written by Anna Hubbel, staff writer at AdvertiseMint, Facebook advertising company 

The post What Does the Week of a Snapchatter Look Like? appeared first on AdvertiseMint.

The Sneaky Tricks Amazon Competitors Employ to Beat You

August 6, 2018
Anna Hubbel

The Sneaky Tricks Amazon Competitors Employ to Beat You. #amazon #ecommerce #advertisingstrategy
Click To Tweet

Competition is heavy on Amazon. Your competitors will do whatever it takes to make themselves look better than you, even if it means tricking Amazon. “Trick Amazon,” you gasp. “Is that even possible?”

Some sellers found ways to manipulate the Amazon system using sneaky tricks. They employ these tactics to boost their exposure and appearance on the platform so they can push yours down. If you aren’t aware of these tactics, they will likely succeed. Here are some of the tricks your competition may use to fool Amazon, according to the Wall Street Journal.

Search Term Repetition

Some competitors pay people to repeatedly type search terms related to their products, clicking only the links for the items they sell. When Amazon’s algorithm registers the high click rates of the products, it interprets the activity as popularity and, as a result, will boost those products higher in search results. A higher rank in search results means a stronger potential for exposure and, consequently, sales.

Overly Negative or Positive Reviews

Reviews impact sales performance on Amazon because shoppers trust products that have a lot of positive reviews. Your competition can use reviews against you by posting overly negative reviews on your product pages while posting overly positive reviews on their own product pages to boost their reputation.

Scam Reviews

Your competition also employs the sneaky trick of posting overtly fake positive reviews on your product listings. This fools Amazon’s algorithm into detecting the reviews as scam, resulting in the suspension of your account.

Fake Accounts

Some of your competitors rent or purchase accounts through which they purchase their own products and leave positive reviews. Both Amazon and shoppers will think the purchases and reviews are real, misconstruing your competition’s manipulative activity as product popularity.

Repurposed Listings

A competitor tricks Amazon’s algorithm by taking an old product listing with positive reviews and repurposing it with a different image and description. Amazon reads the positive reviews and then ranks the listing higher in search results.

Fake Purchases

To generate real tracking numbers that indicate purchases, your competition works with accomplices throughout the United States to make fake shipments. Your competitors ship either an empty box or a box containing a cheap reward, like a watch, to their accomplices’ addresses. Accomplices leave positive reviews after receiving their package to make the purchase seem authentic.

Fake Customers

Some competitors hire people with fake accounts who mimic the behavior of real customers by reviewing only eight products a month. To further portray real customer behavior, the fake customer only reviews 15 to 20 percent of the purchased products. This tricks Amazon’s algorithm into believing the activity isn’t fraudulent because the accounts aren’t suspiciously reviewing every single listing by the seller.

Incentives

Your competition also purchases from fraudulent companies a certain number of reviews for listings. Those companies obtain fake reviews by offering incentives to people in the form of cash or discounts. In return, those people leave positive reviews. Competitors may use this tactic to avoid using fake accounts and to get real Amazon shoppers to leave reviews, making it less likely that Amazon will detect the dishonesty.

“Most Helpful” Votes

To make your seller account look suspicious, competitors may hire people to vote as the most helpful any bad reviews left on your listings. They may also hire people who will buy your product, post safety complaints on your listing, and then vote those reviews as the most helpful. This suggests to Amazon’s algorithm that you deliver poor-quality products and services, hurting your rank on the platform.

To Defeat the Competition, Understand the Competition

Understanding your competition’s tactics helps you detect harmful fraudulent activity and quickly alert Amazon before the situation worsens. It is much better to detect foul play before more damage is done.

Selling on Amazon is a tricky business. But you don’t have to stoop to your competition’s level to get to the top. There are more ethical “tricks” for creating a successful Amazon sellers account. Which ones do you employ?

Written by Anna Hubbel, staff writer at AdvertiseMint, Facebook advertising company 

The post The Sneaky Tricks Amazon Competitors Employ to Beat You appeared first on AdvertiseMint.

How Businesses Use Instagram Stories: 30 Case Studies (Infographic)

August 3, 2018
Alexander Slichnyi

How Businesses Use #InstagramStories: 30 Case Studies (Infographic)
Click To Tweet

Want some ideas on how to use Instagram Stories? Here’s one: when creating Stories, make sure that they are short rather than long. Think elevator pitch rather than a long documentary.

If you don’t know what to feature in your stories, you could showcase your latest products. Featuring a product in Stories works well because it allows you to show how it works in a real-life situation.

Or, you can get a bit more creative and tell the story of how your product is made. Or even provide content that has nothing to do with selling your product. What about a makeup tutorial, for example? The key is creating content that is interesting and useful to your target market.

The infographic below shows how 30 of the bigger brands use Stories to boost their businesses. As you will see, there is no shortage of ideas when it comes to creating content that creates a buzz.

Alex Slichnyi, community manager at 99firms.com, is an avid learner of all things IT. A methodical mind who likes to probe, test, and improve, Alex is also a savvy SEO specialist whose driving core values are communication and learning. 

The post How Businesses Use Instagram Stories: 30 Case Studies (Infographic) appeared first on AdvertiseMint.

Amazon Expands Sponsored Products to External Sites

August 2, 2018
Anna Hubbel

Amazon Expands Sponsored Products to External Sites. #amazonads #amazon #ecommerce
Click To Tweet

Soon Amazon sellers may be able to promote their products to other websites. Currently, Amazon is testing Sponsored Products placement to external sites. The company has been dedicating a new focus to advertising, and this latest test expands that focus beyond Amazon’s own properties.

According to Ad Age, Amazon is speaking with top agencies and brands about testing the placement of product ads on third-party websites, made possible by retargeting capabilities that use information about customers’ visits to Amazon. When customers click an ad from a third-party website, the ad will redirect them to the brand’s storefront on Amazon. The test has the potential to boost the reach of Amazon’s Sponsored Products ad.

What Is Sponsored Products?

On the Amazon site, Sponsored Products is an advertisement that appears at the top of the search results page when a shopper looks for a specific item. Advertisers pay for these ads to appear on top of the page. Amazon uses keyword targeting to promote these ads so they are given priority in search results. This format is one of the most popular on the Amazon platform.

With the new test, however, this format will extend to websites within Amazon’s advertising marketplace, according to Ad Age.

Look Out, Google

Google has a similar ad format to Amazon’s Sponsored Products when shoppers search for a specific item. However, when shoppers click on Google’s ads, they’re directed to the website that sells the product, not the Google store. With Amazon’s Sponsored Products taking on the rest of the Internet, they’ll give Google a run for its money because unlike Google ads, they’ll take shoppers back to Amazon to make the purchase.

According to Ad Age, Sponsored Products are responsible for 88 percent of the ad revenue Amazon generates from search-based advertising. Additionally, Amazon reported over $2 billion in ad revenue for its first quarter in 2018. Evidently, this format is already successful. Broadening its scope will only add to that success, making Amazon an even more formidable foe.

In the coming weeks, Sponsored Products will appear on sites outside of Amazon.

The post Amazon Expands Sponsored Products to External Sites appeared first on AdvertiseMint.

Facebook Blocks API Access for Inactive Apps Not Submitted for Review

August 1, 2018
Anna Hubbel

Facebook Blocks API Access for Inactive Apps Not Submitted for Review. #facebookadvertising #apps #appdevelopers
Click To Tweet

Today is the deadline for existing apps to enter Facebook’s app review process, and apps that do not meet this deadline will face consequences. Facebook says it is “cutting off API access for hundreds of inactive apps” that haven’t submitted for the review process by the August 1 deadline.

Apps that are in use but have yet to be submitted for review are prompted to do so ASAP. To make sure no active app goes unreviewed, Facebook says it is queuing up all active apps for its review process and will give developers a limited time frame to respond with additional information the company may require to complete the process. If developers do not respond by the designated deadline, Facebook will remove their API access during the review process.

“Our goal with all these changes is to ensure that we better protect people’s Facebook information while also enabling developers to build great social experiences, like managing a group, planning a trip, or getting concert tickets for your favorite band,” Ime Archibong, VP of Product Partnerships, said in the Facebook update posted yesterday.

Facebook reopened its app review process back in May after applying stricter adherence to the Platform Policies.

The post Facebook Blocks API Access for Inactive Apps Not Submitted for Review appeared first on AdvertiseMint.

Google No Longer Allows Crypto-Mining Apps on Play Store

August 1, 2018
Anna Hubbel

A recent update to Google’s developer policy says crypto-mining apps are not allowed on the Google Play Store. Currently, cryptocurrency mining extensions are banned from Chrome. Now  Google is extending that ban to its other services.

Under the heading “Cryptocurrencies,” the policy states: “We don’t allow apps that mine cryptocurrency on devices. We permit apps that remotely manage the mining of cryptocurrency.”

The new ban follows the action taken by Apple, which also bans crypto-mining apps but still allows remote management cryptocurrency mining, such as through cloud services.

What Is Crypto-Mining?

Crypto-mining is the practice of using massive amounts of processing power to quickly acquire virtual currencies or “digital coins.” It tracks cryptocurrency transactions, and when it’s done on smartphone devices, it can overheat the device or use up extensive battery power.

Companies like Google are cautious about crypto-mining because it is often used by malware gangs. These gangs inject code into websites with poor malware protection to invade users’ computers for the purpose of generating cash.

Other Companies Also Banned Cryptocurrency

Google and Apple are not the only two companies making changes regarding cryptocurrency. Back in January, Facebook placed a ban on bitcoin, binary options, and initial coin offerings to protect users from scams and deceptive ads. Although the company lifted the ban on cryptocurrency in June, adding a new Cryptocurrency Products and Services policy so approved advertisers could continue promoting cryptocurrency, it left the ban intact for binary options and coin offerings. Twitter also banned cryptocurrency ads from its platform back in March.

What Else Did Google Ban Recently?

In its updated developer policy, Google also restricts apps promoting the sale of guns, ammunition, and explosives. Under the heading “Dangerous Products,” it reads:

“We don’t allow apps that facilitate the sale of explosives, firearms, ammunition, or certain firearms accessories.

Restricted accessories include those that enable a firearm to simulate automatic fire or convert a firearm to automatic fire (e.g. bump stocks, gatling triggers, drop-in auto sears, conversion kits), and magazines or belts carrying more than 30 rounds.

We don’t allow apps that provide instructions for the manufacture of explosives, firearms, ammunition, restricted firearm accessories, or other weapons. This includes instructions on how to convert a firearm to automatic, or simulated automatic, firing capabilities.”

Additionally, Google says it will begin removing copycat apps in the Play Store that offer nothing to distinguish them as unique.

The post Google No Longer Allows Crypto-Mining Apps on Play Store appeared first on AdvertiseMint.

Facebook Signs Legal Agreement That Prevents Exclusion of Groups

July 30, 2018
Anna Hubbel

Facebook Signs Legal Agreement That Prevents Exclusion of Groups. #facebook #socialmedia #news
Click To Tweet

Facebook recently signed an agreement that stipulates third-party advertisers can no longer use ad targeting tools to exclude certain groups. The agreement, made with the office of Washington Attorney General Bob Ferguson, protects groups such as ethnic and religious minorities, immigrants, and the LGBTQ from segregated targeting. Facebook has 90 days to put this new policy into full effect nationwide, according to Ad Week.

Pro Publica first discovered that third-party advertisers, such as those working in housing, could exclude certain groups from seeing ads using Facebook’s targeting tools. This discovery led to a 20-month investigation by Ferguson’s office.

Last November, Pro Publica followed up and found that advertisers could buy a slew of rental housing ads and use Facebook’s tools to exclude African Americans, Jews, and handicapped individuals. As a result, Facebook put a temporary block on self-reported targeting to avoid such discriminatory practices while it investigated the issue. Ferguson’s office, however, learned that more groups were being excluded based on sexual orientation, religious affiliation, and veteran status. Clearly, it was still an issue.

Many worry that the legal agreement Facebook signed may create problems for organizations that need to target protected groups. In an Ad Week article, Jen Brady, vice president of media for Periscope, said, “Targeting by race is helpful when reaching dedicated ethnicities, such as with a Hispanic-focused campaign versus a general marketing campaign, or by gender. Being able to reach those audiences effectively is key. There are some advertisers who want to focus on religion.”

Agencies should become aware of the new agreement’s effect on their Facebook ad campaigns, on whether there may be delays in ad review processes as a result.

An anonymous agency executive told Ad Week that it’s possible to use Lookalike Audiences to work around the targeting changes. The executive said in the article that Lookalike Audiences are “much more sophisticated and work better in general” than Facebook’s ad targeting options that will be affected by the legal agreement.

The office of Washington Attorney General Bob Ferguson released the following stipulations for the Facebook platform:

In addition to housing, credit, and employment ads, Facebook will no longer provide advertisers options to exclude ethnic groups from advertisements for insurance and public accommodations. Public accommodations include all businesses open to the public. Places of public accommodation include auto dealers, beauty salons, restaurants, colleges, hospitals, and professional sports stadiums.
Facebook will no longer provide advertisers tools to discriminate based on race, creed, color, national origin, veteran or military status, sexual orientation, and disability status. These exclusion options will not be present on any advertisement for employment, housing, credit, insurance, and places of public accommodation.
These changes will be permanent and legally binding. The assurance of discontinuance requires Facebook to remove these exclusion options for any advertiser whose ad Washingtonians may have the ability to see. According to Facebook, these changes to its platform will be nationwide.
According to the assurance of discontinuance, Facebook will fix its advertising platform to remove the unlawful targeting options within 90 days. The social network service will pay the Washington State Attorney General’s Office $90,000 in costs and fees.

Facebook’s agreement with the Washington State Attorney General is one of the many reforms to improve the platform. The company recently participated in the Data Transfer Project, giving users more control over their data, and rolled out a new policy that removes posts inciting violence.

The post Facebook Signs Legal Agreement That Prevents Exclusion of Groups appeared first on AdvertiseMint.

Here Are the Social Media Advertising Options for Cannabis Companies

July 30, 2018
Anna Hubbel

Here Are the Social Media Advertising Options for #Cannabis Companies. #marijuana #weed #business
Click To Tweet

With more and more states legalizing marijuana, especially medical marijuana, more cannabis companies are emerging, looking for ways to reach their desired audience. But it’s challenging to be in the cannabis business because there are so many advertising restrictions. How can you grow your business if you can’t promote it?

Although social media platforms allow organic posts about recreational drugs, many of those platforms prohibit ads about recreational substances under any context. You can explore the social media advertising options available to you using this list of platforms and their policies on cannabis ads.

Pinterest

According to Pinterest’s advertising policies, Pinterest never allows ads that promote the sale or use of illegal or recreational drugs. However, the company says it does allow ads promoting hemp and CBD-only byproducts of cannabis that don’t contain THC.

A basic search on the platform shows that Pinterest does allow organic content containing information about cannabis that are artistic or educational. Therefore, you can share organic content about those substances on Pinterest.

Twitter

Twitter’s advertising policies say the platform does not allow ads that promote drugs and drug paraphernalia globally. Examples the policies provide include

Illegal drugs
Recreational and herbal drugs
Accessories associated with drug use
Drug dispensaries
Depictions of hard drug use

Because Twitter does not allow ads about recreational and herbal drugs, it will not allow companies to advertise their cannabis products. However, Twitter appears to allow organic tweets that contain keywords like “marijuana.” In fact, there’s a Twitter page called Weed Tweets and a page called Cannabis Culture that includes tweets about cannabis. If you want to promote medical cannabis on Twitter, you can do so organically instead.

Snapchat

Snapchat’s advertising policies do not offer specific examples, but Snapchat does prohibit ads about illegal or recreational drugs or drug paraphernalia. This means Snapchat won’t allow your cannabis ads to run. However, if you search for “marijuana” or “cannabis” on Snapchat Discover, the platform appears to allow content about those recreational drugs as long as they don’t promote illegal activity.

YouTube

Although YouTube’s Community Guidelines does not specify that you can’t post content about cannabis, it does stipulate that harmful or dangerous content is prohibited. If you’re sharing content about medical marijuana, for instance, you are allowed to do so.

YouTube Help does say video content that promotes illegal drugs and dangerous products or substances is “not suitable” for advertising on the platform. However, you are allowed to share videos that discuss such substances for educational, documentary, and artistic purposes as long as they do not glorify illegal or dangerous use of the product.

Reddit

Although Reddit’s Content Policy says the platform prohibits content that promotes illegal activities, it does not specifically state whether or not content about cannabis is prohibited. If you intend to share content about cannabis products in an educational or legal manner, it isn’t an issue.

However, the platform’s Advertising Policy says ads promoting the sale or use of recreational drugs or substances is not allowed. If you have such a product you want to promote, you cannot advertise it on Reddit.

Google

The advertising policies for the Google Network prohibit the promotion of dangerous products or services, including recreational drugs, either chemical or herbal. The policies do not specify whether Google exempts educational or artistic content about those types of drugs. Therefore, it is unlikely that you can advertise cannabis products on the Google Network.

If you want to use Google Blogger to write content related to cannabis, you may do so, but only if the blog does not encourage illegal or dangerous content. Google will delete your content if it violates this stipulation.

Facebook

Last but not least, Facebook’s advertising policies also prohibit the promotion of illegal or recreational drugs. The platform has been working harder to give users a safe experience, so even if your company promotes healthy use or educational information about cannabis, the company will not allow it.

However, if you search for the words “marijuana” or “cannabis” on Facebook, you’ll find business pages with organic content about the substances. As long as the content is educational or informative, Facebook appears to allow it. But if you choose to market your cannabis company on Facebook, proceed with caution because the company is strict about the type of content it allows.

If you want to promote a product like medical marijuana on any of the platforms discussed in this article that prohibit such products, it’s prudent to contact the platform to review the material you want to advertise. The most important factor to consider is the message and presentation of the organic content you want to post on each platform. Slightly suggesting or encouraging illegal or harmful behavior will result in consequences.

What Now?

The advertising opportunities for cannabis businesses are very limited, but don’t be discouraged. Research extensively on what’s allowed and contact the social media company whose platform you want to advertise on to see if your content is permissible. Cannabis is a controversial topic, but that doesn’t necessarily mean all cannabis companies are banned from social media circles altogether.

To learn more about Facebook’s restrictions for advertising, see the 13 types of businesses that can’t advertise on Facebook.

The post Here Are the Social Media Advertising Options for Cannabis Companies appeared first on AdvertiseMint.

Advertisers May Soon Run Ads in Facebook Stories

July 27, 2018
Anna Hubbel

Facebook likes to give us teasers now and then for products and features we can expect sometime in the near future. This week, Facebook announced that advertisers will soon be able to run ads on Facebook Stories. With this new ad placement, Facebook also announced that advertisers will be able to repurpose Stories creative across each of its platforms since the formats are so similar. For example, an Instagram Stories ad can be placed on Facebook Stories, helping you maximize your reach.

The Popularity of Stories

Instagram Stories has grown in popularity to both users and businesses. Facebook uses Tropicana’s success as an example. The company ran video ads on the platform for a summertime campaign and achieved an 18-point lift in ad recall. Additionally, the campaign achieved a 15-point lift in purchase intent among men.

Overstock also used Instagram Stories to run video ads to boost sales and reach new customers. The campaign received an 18 percent higher return on ad spend and a 20 percent decrease in cost per acquisition.

“People use stories on Instagram to discover and engage with content they care about, and this includes content from businesses,” the article reads. It adds that one-third of Instagram Stories with the most views are those by businesses.

But Instagram Stories isn’t the only platform that offers this popular format. The company introduced the format to Messenger last year, followed by Facebook and WhatsApp. More than 150 million users now use Facebook Stories. Clearly, businesses could benefit greatly by expanding their Stories campaigns to Facebook.

“The consumer shift to stories is clear,” the article concludes, “and now is the time for businesses to meet their customers where they’re sharing and discovering things they love.”

The post Advertisers May Soon Run Ads in Facebook Stories appeared first on AdvertiseMint.

Christmas in July: A Look at Snapchatters’ 2017 Holiday Behaviors

July 26, 2018
Anna Hubbel

The holiday season is the most exciting time to shop. Although it’s only July, and you’re not even thinking about your gift lists yet, as an advertiser, you want to get a jumpstart on your holiday campaigns. To do that, you need to analyze shoppers’ past behaviors, for example, how they interacted with businesses, brands, and social media platforms during that time.

Snapchatters, in particular, played a major role for advertisers during the holidays last year. In fact, active Snapchatters bought 20 percent more items than any other average consumer not active on Snapchat. Additionally, active Snapchatters are 64 percent more likely to holiday shop on Black Friday than non-active users. To top it off, US Snapchat users made 850 million shopping trips in 2017 during the Black Friday weekend.

Snapchat g recently shared charts and statistics about Snapchatters’ behaviors during the holiday season in 2017. Here are some of the highlights.

Store Foot Traffic

Snapchat found that last year teen users shopped more at apparel stores while users 21 and older shopped more at big box stores. Additionally, the following stores saw a significant increase in foot traffic volume:

Victoria Secret: 15x more traffic
Target: 13x more traffic
Macy’s: 5x more traffic
Hot Topic: 4x more traffic
Hollister: 2x more traffic

Last Minute Shopping

The week before Christmas last year, Snapchat users exhibited different shopping patterns. They shopped at jewelry, beauty, discount, and printing stores. Specifically, MAC’s makeup gift packs and Staples’ shipping and gift card printing services were most popular during that stretch before Christmas. During the week before Christmas, the following stores received high-volume foot traffic:

MAC: 15x more traffic
Staples: 6x more traffic
Kay Jewelers: 5x more traffic
Marshalls and TJ Maxx: 5x more traffic
Barnes & Noble: 3x more traffic

Additionally, since last-minute holiday shopping takes a lot of work and makes people hungry, Snapchatters were frequenting popular food chains while out and about. According to Snapchat, the food chains visited the most last year the week before Christmas were

Starbucks
Dunkin’ Donuts
Subway
McDonald’s
Burger King
Dairy Queen
Taco Bell
Wendy’s
Chipotle
Jack in the Box

Image Courtesy of Snapchat
Holiday Visits to the Movies

Whether they finished their holiday shopping, waited until the last minute, or did not partake in the holiday shopping tradition, Snapchat users spent a lot of time at the movies when they weren’t shopping. Last year, Snapchat users frequented movie theaters on Black Friday and the Friday before Christmas. In fact, their visits both times were higher than the same day the week prior.

Image Courtesy of Snapchat
Ringing in the New Year

Snapchat users have a special way of celebrating the New Year. In particular, Snapchat found that users celebrate at popular tourist attractions like Disneyland, Universal Orlando, and the Mall of America. This suggests that they enjoy big celebrations where there are fireworks and crowds.

Image Courtesy of Snapchat
Start Your Campaigns Early

Although your audiences may not be thinking of the holidays yet, you should start doing so. Think of where and when you should market to them. For example, if you own a food chain, you want to amp up your campaign during the week before Christmas to reach hungry last-minute shoppers. Or if you’re promoting a movie, enhance your efforts in the days leading up to Black Friday and the Friday before Christmas. You can create filters or geofilters with fireworks to target users at New Years Eve. Snapchat gives you a lot of creative flexibility to deliver your holiday campaign when and where it will be best received.

The holidays are just around the corner. It’s time to get to work!

The post Christmas in July: A Look at Snapchatters’ 2017 Holiday Behaviors appeared first on AdvertiseMint.