Michael Levitt's Blog, page 81

5 Clever Ways to Keep Your Business Doors Open Even During Tough Times

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Businesses today continue to face the challenging economic times head-on. The world right now is chaotic, and many entrepreneurs have been on the receiving end. With the COVID-19 pandemic, most businesses shut down, while others are working hard to stay afloat. When things get tough, become tougher and hold on to optimism. No matter the circumstances, you can keep your business doors open even during the most challenging times with the following clever ways.

Cut costs

When times are challenging, you can’t afford the same luxuries you used to enjoy. Your priority at this time is to survive and keep your business afloat to prevent its collapse. Do your due diligence and determine the expenses that your business can survive without and areas where you can cut costs. For example, you can reduce the workplace benefits and perks such as paid vacations, bonuses, and office lunch. Review the business perks and agree with the employees on which ones to do away with until you get back on your feet.

Manage debt

Taking debts is a normal and okay action for businesses going through tough times. However, failure to manage it proactively and taking more than you can pay can lead to bankruptcy, auctioning of assets by financial institutions, and eventually business closure. Anchor Law Firm can assist you in filing a chapter 7 bankruptcy to keep your business open, but it is advisable to manage your debt to avoid struggling to stay afloat and dealing with creditors.

Think out of the box

Old strategies in your business may not work amid an economic recession. Think out of the box and develop new strategies that fit the current circumstances. Come up with creative business ideas to keep your doors open. Allow your employees to make suggestions, research gaps in the market that you can satisfy, and listen to customers’ perspectives and needs. Reach out to your networks for ongoing opportunities and diversify your products/services.

Boost employee performance

Now, more than ever, you should count on your employees to increase their productivity to keep your business doors open. However, it takes a lot more effort to motivate them, especially when you're doing it virtually due to the COVID-19 pandemic. You need to step up as a leader, develop clear lines of communication, and be there for your employees. When times are tough, employees need constant reassurance due to fear of losing their livelihood. By communicating to them, you boost their morale by making them feel secure about their jobs.

Form partnerships

Sometimes, it's necessary to recognize when you need help. For example, if your business can't stand on its own, consider forming partnerships with an established business in your industry. With a partner, you can cost-share the expenses, pool resources, and acquire a large customer base. Alternatively, you can partner with a complementary business to diversify products to enhance marketing and attract more clients.

Bottom line

Part of doing business is facing the challenges that come with it head-on. Sometimes, they may be a stepping stone to greater things. While you may be unable to do much, you can do better.Lead your business to success by thinking out of the box, cutting costs, forming partnerships, and managing debt proactively.

Unique Ways to Market an App

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With the rise in smartphone usage, it was only inevitable that there would be an increased popularity in mobile apps too. Whether you download them to play a game, if you use them to scroll through social media, or if you just want to find out the latest news, they all have their own purpose. However, even though they are different, every app has the same goal in mind, and that is to provide you with a service that you enjoy.  

Whilst you may think that some of the apps you use have been around forever, they all had to start somewhere, and they all had to find a way to get off the ground. This could have been done through a professional app marketing platform, or other methods. Here are some of them below.

Use Influencers

Influencers do what they say on the tin. They can influence people when it comes to some of their buying and engagement decisions, and if they wholeheartedly believe in the product or service that you are offering, this type of power can go a long way. By reaching out to some of the popular influencers on the internet or social media and showing them your app and what you can do with it, they can promote your application to the thousands of followers they have. You will be able to receive honest feedback by a neutral party, therefore you can make any necessary changes before it hits the market. With anything in life, the more people who know about your app, the more successful it will be in the long run. 

Email Marketing

As a business, you must have a professional business email, right? This is where you send newsletters or updates about any new changes in your business to your loyal customers, as well as conversing with other industry professionals. This simple, yet effective marketing strategy has been known to help businesses market their product or service, so why wouldn’t you use this method to help when it comes to marketing your app? Now, you don’t have to completely take over the email with news about your app. A short paragraph at the bottom of your message detailing all the information about your application is enough to point people toward this endeavor. Make sure you include a link to the app if you have one, as this can direct them to its official page.  

Create a Demo Video

Sometimes, it can be hard to get your message across over email, or through social media. Some people may skip over this information if they find that it is too wordy, so this is where the idea of a demo video could be particularly useful. It is one of the best ways to show people what your app looks like, what it does, and how it can have an impact on lives. When creating your video, you will want to make sure that it looks as professional as possible, so you may want to get in touch with individuals who specialize in this area, as this way, you will be guaranteed the best results. Upon completion, market your app through a page on your website or through social media, as these sites provide you with the opportunity to share posts, and the more shares it gets, the more people will know about your app. 

Have an Eye-Catching Icon

If you have ever spent time on any App Store, you will know how many different mobile applications are on there, all of them hoping that they will download yours above competing apps. Therefore, you need to make sure that you have an app that stands out amongst the crowd. You want to get noticed. You want people to purchase your app instead of others in the same category. Unique shapes and bright colors are enough to get people to click on your app, but only if they have been professionally created. 

Use Social Media

Finally, don’t be afraid to use social media. In fact, you should already have a presence on multiple sites across this sector, as it can be an essential communication tool going forward. Facebook, Twitter, and Instagram have millions of users, and as they have features that allow you to share, reply and comment on posts, you can reach people from all over the world. It is the perfect marketing tool for your app, so broaden your horizons, and use social media to your advantage. 

Even though we have placed emphasis on these points, there are many ways to market your app to the wider community. This is your App! You must make sure that you feel comfortable with the processes you wish to incorporate into your marketing campaign. And if they aren’t listed here, what are they? We would love to know! 

Easy and Effective Ways To Engage With Your Customers

In today's highly technological world, interacting with your customers is easier than ever. This has a few benefits, especially when done right: better customer engagement generally translates into more conversions. But this ease of communication also comes with a few downsides. Most people expect companies to put in the effort to communicate with their customers, and to do so in a way that's engaging but not too overbearing. This might sound easy, but there's a surprisingly fine line between what's "too much" and what's "too little." If you're having a difficult time achieving the perfect middle ground, learn these easy and effective ways to engage with your customers.

Visuals Instead of Words

Are your company's social media pages nothing more than a never-ending block of text? Text has value, but it can become overwhelming when used almost exclusively. Humans are highly visual creatures, and we can have a hard time processing written information without some kind of interesting visual to break it up. There are many reasons why visual marketing is effective, and customer engagement is one of them—visuals make your content easier and more interesting to digest, which means customers are more likely to stick around and interact with it for longer.

Answer Their Questions

Supplying your customers with relevant information will make your brand seem more knowledgeable and reliable. It lets your customers know that they can come to you with any questions and receive answers. If customers trust your brand, they’ll feel much more confident about purchasing your products. If your company's website doesn’t feature any kind of blog or FAQ, consider creating one. You can also provide your customers with industry and product-relevant information via social media. You’ll have the most success with videos and infographics on these platforms.

Let Your Personality Shine

The final easy and effective way to engage with your customers is to let your personality shine—your brand’s personality, that is. The days of faceless, impersonal corporations are long gone. Having a company that seems "human" is essential for interacting with customers in a fun and personal way. This means the content you publish online needs to be about more than just your products. It needs to be about you, your employees, and your customers—people. In between your more stiff and professional content, post content that's exciting and personable: behind-the-scenes content of your team, employee and customer shout-outs, motivational advice, and (when appropriate) the occasional joke or meme. The more "human" your company seems, the easier it is for customers to form an emotional connection with it.

When To Hire And When To Outsource

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Running a business solo isn’t recommended. There will be times when you need a helping hand. But should hire an in-house employee or outsource a freelancer/company to do it for you?

Both options have their advantages and disadvantages. This guide offers some advice on when to hire and when to outsource.

What role are you looking for?

When it comes to full-time permanent on-site roles, hiring is almost always the best option. A restaurant could technically outsource a freelance chef to work in its kitchen, but given the amount of training needed and team involvement, you may as well hire an employee. 

Hiring in-house allows you to more easily customize a role to your needs. For instance, if need someone to handle your marketing while also doing a few admin jobs like handling phone calls and emails, you can more flexibly advertise such a role.

Outsourcing is a better option with more specific roles. Most freelancers and company services are likely to specialize in a certain niche and won’t be willing to do other odd jobs for you. You don’t have to train them as they are already experts in their field.

Outsourcing can also be a better way of delegating temporary tasks or tasks that may only need to be carried out infrequently but over a 24/7 period. For instance, if you want to carry out a marketing campaign for 3 months, it might be easier to outsource a company than train up a temporary in-house marketer. Similarly, if the phone is unlikely to be constantly buzzing, but you still need someone to be there to answer the phone 24/7, it may make sense to outsource a phone answering company rather than a team of in-house receptionists to work around the clock.  

What’s your budget?

Your budget is very important to consider. In most cases, hiring in-house employees costs a lot more money than outsourcing. This is because on top of their wage you may be expected to provide employee benefits. You’ll also have to pay for employee tools and equipment. Many people find that it’s much more affordable to outsource an IT company or a marketing firm for this reason - an outsourced freelancer or company is much more likely to have all the right tools at their disposal.

Of course, you should be careful of outsourcing too many different roles as the costs could add up. It may be cheaper to hire an assistant that can juggle multiple tasks rather than outsourcing separate companies to handle marketing, accounting, and answering phone calls. 

What level of communication is necessary?

When you hire an in-house employee, it’s much easier to maintain fast communication. You can also ensure that there is more privacy in place - you don’t have to worry about sensitive information leaving the office.

When outsourcing, you need to have more trust and you can’t expect the same level of communication. If you want someone to handle tasks for you in the background without having to constantly communicate with them, outsourcing may be more suitable. There are some companies that you’re able to communicate with more frequently, but you should be realistic about how much of their attention you can demand as they are likely to have other clients too. 

Boosting Your Online Sales – 5 Easy and Proven Tips

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E-commerce is the present and future of commerce. There are endless opportunities, but getting one is never a guarantee. To this end, the top-ranking website on Google’s search results is likely to get up to 90% of the traffic. In a nutshell, your e-commerce site should stand out to optimize sales. 

Standing out on the internet takes some work, but it always pays off. Here are five tips to help you attract more leads and boost your sales. 

Improve Your SERP Ranking 

The top-ranking websites of Google’s search engine results pages (SERPs) get most of all traffic. This translates to more leads and sales, while the bottom-ranking websites struggle to get some visibility. As such, it is important to start your rise to the top of Google’s SERPs as soon as possible. 

There are many tactics for improving a website’s SERP ranking. The easiest is Google’s pay-per-click (PPC) advertising program. This program enables you to pay Google to place your website ahead of other top-ranking websites, saving you months of marketing and search engine optimization (SEO) work. 

However, you still need to work on your website’s SEO. This is the best long-term solution for boosting your presence on the internet and ranking better. SEO entails a wide range of solutions, ranging from web design to keyword placement. 

Cross-Sell and Up-Sell More 

Amazon gets 35% of its profits from selling products related to what the customer bought (or wants to buy). This is a smart sales tactic that involves up-selling and cross-selling. 

Upselling involves recommending your customers a higher or better product than their original choice. The idea is to show the customer that they can get a better deal at a fair price. This entails using visual and textual strategies to showcase the better products. Cross-selling involves recommending products that can complement what the client bought. For example, a customer who bought a pair of shoes may also want a pair of socks. 

Some of the best tools for Amazon sellers can also help you implement an efficient cross-selling and up-selling technique for your platform. You can also use automated email and marketing campaigns to create awareness. 

Reduce Shopping Cart Abandonment 

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More than 60% often abandon their shopping carts, usually when they are about to check out. This may be influenced by a wide range of reasons, including costs. However, your website and sales policies may also share the blame. 

Unfriendly shipping policies may make your customers abandon their shopping carts. For example, most shoppers would not be willing to wait for weeks to get their order. Your payment options may also discourage shoppers, especially if you don’t accept popular payment methods. 

As such, it is advisable to improve your customers’ shopping experience. For example, consider offering shorter shipping times. It is also advisable to expand your payment options to include all popular credit cards and online money transfer options. You may also consider offering payment plans if you deal with high-cost products. 

Optimize Your Site for Mobile Use 

Smartphones, not PCs, are the most popular gateway to the internet. Smartphones are convenient because they can fit into the pocket – they also have agile browsers. Consequently, 79% of mobile users shop through their mobile phones. 

Smartphones have smaller screens than PCs, which can make it difficult to browse an ordinary website. This is why it is important to optimize your website for mobile use. An optimized website will change its layout to fit every device’s screen size, enabling the user to see everything in a neat arrangement. These websites are also easy to navigate, enabling shoppers to browse as many products as they wish. 

Be Active on Social Media 

Billions of people around the world spend some time on their various social media platforms daily. These are real people who are ready to engage in many ways, including marketing and shopping. This is what makes social media one of the best marketing platforms. 

Social media platforms are excellent for customer engagement. You can communicate with your clients in real-time, giving you an opportunity to learn where you can improve and cement your customer relationships. 

Many social media platforms also offer a wide range of marketing tools designed purposefully for businesses. Social media marketing allows you to narrow down your target audience to the most promising leads. 

Final Thoughts 

The internet may be lucrative for business, but it is also very competitive. However, you can get an edge over the competition and boost your sales using these five tactics. Remember: the competition never ends, and neither does your work. 

Working On Heritage Construction Projects

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If you have a heritage home, or are indeed planning to purchase one, then you will need to know how to maintain the period features inside the property so that the building does not lose its character. However, there are times whereby damage requires you to chance aspects of the period property, and therefore you have to be extremely careful with your decision. This post will help to ensure that you do not go wrong and can still keep the heritage features prevalent inside your UK home. 

From your fill sand provider to your window replacement expert, everything needs to be considered with care.

Things to Consider When Choosing Wooden Doors for Your Heritage Home

Heritage homes usually have traditional and rustic doors fitted inside them, though are subject to wear and tear and can start to become shabby, creaky and of course a little past their sell-by date. No matter what type of repairs you try to do on the doors, there comes a point where it is inevitable that the door needs to be replaced. Wooden doors are fantastic to have replaced and can help to bring back the old rustic feeling that your worn and torn doors offer. 

It’s important to make sure that you carefully discuss your wants with the contractor whom you have assigned to put the doors in. For example, if you have any period wallpaper that is situated around the door frames, make sure that they know to take great care when removing the door frames, and take preventative measures to ensure that minimal damage is done. You can also have the company install the doorframes over the gaps that were left where the décor will have worn a little as the old frames were being taken out. Try your best to keep the original fittings like the period door handles, brass knobs, and wherever possible try to have the door hinges restored and reused. Of course, this is not going to be possible all of the time, but sometimes it will work well. This all helps to make sure that, whilst you are taking steps to have newer doors and frames, you are still keeping the original idea that your property was built around. 

Thing to Bear In Mind When Installing New Worktops to Your Heritage Property

The kitchen is usually one of the main features of a heritage property. Many of them are adorned with period features made from English traditional oak or pine. Back in the olden days, no expense was spared to ensure that the lady of the house had a kitchen that she could use as the heart of the home. Of course, though, wooden worktops in your kitchen will start to get scratched and damaged over long periods of time. Back in the olden days, when your home would have been designed, the worktops would not have been treated with the innovative treatments that are around today to help preserve things for longer.

Thus, the wood can start to look dull, water damaged, and a little worse for wear. When you have reached the point of no return and finally do have to replace the worktops make sure that you carefully discuss the options available with the company you have assigned to do the construction work on your heritage home. Let the contractor know that you want to purchase as close a match as possible to the already existing materials, and preserve the cupboards and fittings that are there too. If you are replacing them, make sure that you hire a company that knows how to work with old-fashioned kitchens. Look for a company that boasts a portfolio consisting of period property conversions, and you will be left with a kitchen area that is fit for a king. 

The key thing with any type of wooden fixture in a heritage home is to ensure that the original feel is kept. After all, what would be the point in living in or owning a period property if you fail to achieve this? You might as well move into a new development.

The Importance of Identifying Customer Retention

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Let’s be honest, you run a business because you need money and you want to be independent, self-sufficient, and provide for your family. For most people, that’s all there is to it. You might enjoy the management aspect, providing jobs and providing excellent customer service, but when it all comes down to it, the most important aspect to owning and operating your own business is your income.

And there is nothing working with that. You shouldn’t feel guilty; you have worked hard for what you have, you pay your taxes and you are an upstanding member of society. But as many business owners before you will tell you, it can all be taken away in an instant. Why? Customers have gone somewhere else.

Customer retention is one of the most important aspects of business and must be a part of any strategy, especially in these uncertain and changing times. Many businesses offer a wide variety of customer retention schemes including loyalty and rewards cards, free services and discounts, and customer retention avenues such as these must be identified for various reasons. 

Keep them Coming Back

Repeat customers and brand loyalty are the pinnacle achievement of any good business and your top paying customer, as well as those who spend the least, should all be treated as equals. Every customer should be made to feel like family, with incentives to return to your business in order to potentially spend more money.

Casino owners such as Jorge Hank Rhon are masters at identifying methods of getting customers to return which is why even in the world of online and computer gambling, their casinos still manage to motivate people to book a flight and spend money on a hotel in order to come and play in their establishment rather than on their phones.

Las Vegas has an excellent method of this, since they basically treat people to masses of free stuff, provide top-notch customer service, and basically make you feel like a king. Rhon and associates offer big game live sports events, famous live entertainment, and delicious food from world-class chefs; experiences that no online betting site can match.

Provide Opportunities for Employees

One of the greatest joys of owning and operating a business is the opportunity to provide a means of income for others. No matter what your business is, if you run it fairly and treat your employees well, they will love you for it, and that is where some of the more magical moments happen.

It isn't uncommon for loyal employees to become like family, especially to small business owners and you should do everything that you can to provide the best opportunities for your loyal and most trusted employees, as it could mean the world to them, their families, and ultimately reflects back onto the customer, meaning more business.

While no one is suggesting that you pay for an expensive college education for your employees, although this isn’t unheard of, you could provide better opportunities for your employees to improve themselves. Some employers actively engage with and motivate staff while others make time for any classes employees might have by amending schedules. Some will also reimburse a portion of college fees or provide learning resources on site.

Tips for Preventing Burnout in Your Construction Company

The word “burnout” usually conjures images of harried office workers slumped over keyboards, surrounded by stacks of unfinished paperwork. But the exhaustion that comes with too much work and not enough care can happen in any line of work. This is especially true in construction.

Construction workers face constant physical and mental strain from the moment they step onto a jobsite to the moment they leave it. And with the long hours of the busy season upon us, the strain will only get greater. That’s why our tips for preventing burnout in your construction company are more important than ever.

Establish Boundaries

A dedicated employee gives a lot to a company, but when one’s work takes more than they can give, burnout happens. Clear boundaries can help avoid this situation, such as:

Avoiding working over hours

Having a clear job description

Setting limits on what one person should do

Delegating work when necessary

When deadlines loom, employees can feel pressured to give more of themselves or feel guilty for establishing boundaries. As an employer, you should set the tone, encouraging boundaries and establishing them in your company’s structure.

Create a Plan

Since we know that the busy season is coming, we must plan ahead so work can get done properly. This starts at the beginning of a project. Create a master schedule that breaks down the entire project into individual tasks. Break these individual tasks into daily checklists. Make sure these deadlines and task lists are reasonable.

Additionally, identify risk factors that can set your project off course, such as stormy weather or natural disasters. Create contingency plans to keep your project on schedule.

Maximize Safety

Part of the mental strain of construction comes from the constant risk of doing dangerous tasks, and the more exhausted we are, the more likely we are to make mistakes. The risk of accidents increases burnout, and burnout’s prevalence increases the likelihood of accidents. Taking steps to increase safety and preventing burnout in your construction company go hand in hand.

Performing inspections and preventative maintenance regularly can decrease the risk of accidents. However, even these tasks can become dangerous when workers are tired. Make sure you add physical supports, such as skid steer loader arm supports, and rotate these tasks between employees.

Listen to Your Team

Mental and emotional fatigue can improve simply by speaking about the issue. Take the time to address burnout with your company and urge employees to make their needs known. When your employees have their needs met, you will have a team that is ready to meet the pressure of the busy season.

Should You Include Video Production in Your Marketing Strategies?

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Marketing a business or even just a particular product can be incredibly difficult. There are so many different avenues that you can explore today, but you need to make sure that you are using the ones that can appeal to your business the most. Have you thought about including some form of video production in your strategies? It could be just the thing your business needs.

Informative

One of the primary reasons why you might wish to make video content is that it can be incredibly informative. Rather than have a block of text that your audience needs to read through, you will be able to pass on information to them in a quick and easy-to-digest format.

Even if you do not have any text in the video itself, you can still convey the message that you want to pass on thanks to what you can show in the footage itself. Video can be one of the most flexible forms of content, and it does mean that you will be able to convey a lot of information to your audience in a much quicker timeframe than if you were to do it through text, or even just audio.

Dynamic and Eye-Catching

A great reason to invest in video content is that it is extremely eye-catching. If you want a great way to build your audience, a video can be the right way to do it. Imagine that you are scrolling through social media. An image might catch your eye, but it won’t capture your attention in the same way that a video can. Our eyes are always drawn to something dynamic, and a video will always do this.

If you want something that will instantly stand out to someone who is browsing, you need to think about including video content in your marketing plan. We are always drawn to moving images, and a video is a fantastic way for you to capture and hold someone’s attention. It is so easy to include a video as part of a marketing post on social media nowadays that there is no reason why you should not be doing so. 

High-Quality Productions

If you want to make videos to use in your marketing campaigns, you might be tempted to just try to make them yourselves. Smartphone quality can be quite sharp nowadays, or you might even have access to a proper camera and equipment.

However, you should actually think about reaching out to a professional video production company. Wherever you might be based, you should be able to find the help that you need. If you want to shoot on location, search for a company located there. For example, if you want to film something in Wales, taking a look through some of the options for video production Cardiff has to offer will always be a smart move. You can easily arrange the shots that you need with them, and then have it all sent over to you when it is ready.

Though it might seem a little pricy, having the professionals take care of it will always result in a higher quality video than what you might be able to achieve on your own. Using the best company for video production Cardiff, London, Manchester, or anywhere else has to offer will help provide you with a brilliant result.

Memorable

Try to think of something memorable that you can include in your video so it sticks out in the minds of your audience. How many of us can remember some interesting advert or other marketing campaigns, even if it is from years ago? Though you might not be able to achieve this sort of longevity in the minds of your followers, you might be able to still create something memorable that will help with brand recognition.

Never make a video for the sake of making a video. There should be some sort of intent and purpose behind it. Whether you are telling a story, trying to demonstrate a product or even just letting your customers see a little behind the scenes of your business, there needs to be a clear reason why you have chosen video as the format for this marketing campaign.

Videos are a great addition to a marketing campaign when used correctly. If you want something dynamic that will instantly catch the eye of your audience, potentially attracting new people at the same time, you should definitely consider adding video to your marketing campaigns. There are so many terrific options out there that you can explore with video content, and it can add something special to your marketing. Take a look at your current campaigns – or even think up a new one – and try to find a place where you can add in a video or two!

Making Your Website More Accessible to the Masses

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If you want your website to reach more people, it’s important to focus on making it as accessible as possible. Doing this can be difficult in some cases, especially if you’re a niche website that doesn’t really have a large audience, to begin with. But if you focus on making your website more accessible and also more convenient to use, then you’d be surprised at how much growth you could see. So in this post, we’ll be taking a look at how you can make your website easier to use and more appealing.

Consider adding multiple language options

Offering multiple language options is extremely important because it ensures that people from different countries can use your website. This can be expensive to do professionally, but using the Google Translate API can help you achieve similar results for very rough translations. It might not be perfect, but it can often be enough to get the general message across and it usually doesn’t take very long to achieve. In the future, you may want to consider a professional translation if a large majority of your audience is from overseas. But for now, an automatic service is good enough.

Accommodate both mobile and desktop users

Internet users are almost perfectly split between mobile and desktop users now. This means that you need to accommodate both. A website should react to the platform it’s being displayed on, hence why reactive designs are so popular these days. Reactive designs are automatically implemented by the most popular website building services, but you may need to enable it or tweak some settings to get the best results.

Make general improvements to the speed of your website

One of the best ways to improve your website is to speed it up. Remove heavy elements such as auto-loading videos and large images, optimize them so that they don’t take up too many resources, and add alternatives such as alt texts for your photographs to help your visitors save on their mobile data while still understanding the context of those pictures. Even speeding up your website’s loading speed by a few milliseconds is a huge improvement that your customers will notice and appreciate.

Add a search function

If your website has a lot of pages, your audience will thank you for adding a search function that lets them quickly and efficiently go through all of your pages to look for something specific. This can be implemented with help from your website builder or dedicated website designer, but you can also add the feature via Google as well. There are different ways to achieve a search functionality, so it might be worth trying different options to see what works best for you.

Focus on better navigation practices

There are many great website navigation practices that you should be applying to your website. For example, you should focus on avoiding spaghetti links that make it hard for your visitors to find what they’re looking for, and you should also try to avoid having too many links and separate pages by consolidating things as much as possible.