Michael Levitt's Blog, page 67

Recruiting After the Pandemic: Trends to Anticipate

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The human race has just survived its most serious threat. The pandemic, but the world you know will never be the same. For many people, the future is full of uncertainty and fear. 

But for some - those who have always been on the fringe - life now offers limitless possibilities. So, it's time to think about how your new company could look in the future when many of these trends take shape due to an increasingly diverse workforce. Read on.

Rise of Automation

With the advent of artificial intelligence, many routine tasks will get taken over by machines. Of course, this means that some jobs currently performed by humans may become redundant or obsolete as they will get replaced with robots and computers.

More Skill Set Requirements

The rise in automation will likely result in a greater need for skilled workers with specific knowledge. In addition, the increasing complexity of technology means that employees who can keep up will be increasingly valuable, even if their tasks change over time. 

You may want to consider a business school admissions consultant to learn more about what kind of skill sets companies are looking for, especially for MBA graduates. 

Be Flexible and Innovative

It's essential to be open-minded and adaptable in the face of change. Adaptability will become increasingly valued over time as society grapples with new problems that arise from global warming, an aging population, or any number of other potential threats.

Internal Hiring and Training

In the future, a company's ability to develop and promote employees internally will be critical. For example, companies may set up programs for training or apprenticeship opportunities to give their staff the skills they need while reducing turnover rates.

Virtual Interviews

The traditional job interview is going to change as well. Companies may begin conducting video interviews for more remote positions to make the hiring process easier and faster.

Maintain a Diverse Workforce

Diversity will become increasingly important, with companies looking for new ways of incorporating perspectives from underrepresented groups into corporate culture to achieve better results.

An Increase in Part-Time Work

Many jobs will change to be both less demanding and less full-time, leaving people with the opportunity to take on various freelancing projects that suit their needs and lifestyle; this could mean more flexibility than ever before. You'll be able to work less but for more companies.

Forget About Retirement

The days of a comfortable old age spent in leisurely pursuits such as gardening or reading books on the beach will be gone. For many, retirement will become a thing of the past as people remain in their jobs longer and stay involved with work until they are physically unable to continue.

Assess Your Priorities

As you contemplate new trends to anticipate, it's vital to reflect on what is most meaningful for you - whether that be a sense of stability or limitless possibilities. The world may never be the same again, but this does not mean that everything will be wrong.

In conclusion, there is no telling what the future may hold, but you can be confident that it will present new challenges and opportunities. It's up to you to make sure your company prepares for whatever comes next.

Tips to Retain Millennial Employees

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Millennials are the largest generation in the workforce, and they're starting to get more powerful. Unfortunately, these employees tend to jump from company to company, which is called "job-hopping." If this happens in your company, you are likely to experience financial losses and have employee shortage.

This blog post will discuss tips on how you can retain millennials so that your business does not suffer due to these resignations.

Offer High-Tech Benefits

Millennials are tech-savvy- they love to use apps on their phone and computers. So, offer high-tech benefits such as an app that organizes schedules, seamless file sharing with other employees, or a social media page for the company. 

You should invest in SEO and advance their skills as this can grow your company dramatically. Teach them also how to use organic search to attract more traffic to your website. Such skills will lead to maintaining your overall employees. 

Optimize Your Benefits

Many millennials say that the benefits offered are one of their top considerations when looking for new jobs. So, make sure you offer competitive, attractive options to stay ahead and attract talent.

Give Flexible Schedules

Millennials want the opportunity to work from home, in addition to being able to take time off for personal reasons. The most successful companies allow these options, and it has shown excellent results in retaining millennial talent. 

In addition, you can incorporate excellent tools like organic search to better your company's services.

Onboarding- Make Their 60th Day Similar to the First Day

It is essential to create a sense of familiarity and comfort for new employees. One way to do this is by making the 60th day similar to their first day, as it will make them feel like they are learning something new and retaining some things that were familiar in the past.

Recognize and Compensate Hard Work

Many millennials appreciate the opportunity to excel in their work and be recognized. They want to feel appreciated for all of their hard work, most notably by showing appreciation through higher compensation packages or promotions

Transparency in Areas of Finance

Millennials are a very tech-savvy generation. As a result, many expect to understand a company’s financials to view for themselves where their contributions and money are being spent. This will help them feel more valued and less like they are throwing money away.

Offer Rewards Programs

Many millennials are looking beyond just a paycheck when considering what company they would like to work for. Provide an attractive benefits package that includes rewards programs to make them feel like they are getting more than just a paycheck.

Offer Flexible Work Schedules

Millennials prize flexibility over other factors such as salary or company size in a job search. Offer remote work opportunities, telecommuting, or a part-time schedule to provide this flexibility in your company.

Offer a Clear Vision of Future Success

Millennials want to know where their work is going, not just what they accomplish now. They love being able to see themselves in five years or so as part of your team doing great things for your company. So be clear about your vision for the future and how they can contribute to it.

In conclusion, it is vital to recognize and keep in mind the needs of millennials when retaining them, whether through competitive benefits or a clear vision for their futures.

Understanding Product Management

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As your business grows and starts to offer new products or services, the function of product management becomes more important. To help you along the pathway to perfect product management, we’re going to delve into what the function is designed to do, and how doing it well can have a lasting impact on your business.

So, you have a business that produces organic cleaning materials. You’ve been growing steadily and have introduced a few new products to your line and now things are starting to pick up, how is effective product management going to benefit what you do?

What is “product management?”

It’s probably useful to determine this before we start to unpack how applying it to your business is going to make a difference.

The term product management is an umbrella term that covers all the processes and strategies that you will employ when bringing a new product into your line or starting a brand new one. It discusses and establishes the idea of your product and how your customers are going to engage with that product, then it monitors the performance of your product post-launch.

So there’s a fair amount of planning, strategizing, testing and inter-departmental cooperation within your business that’s going to be needed to bring the fullness of the product management process to fruition. You will be working very closely with your marketing team from the very start of this process and even though product management remains a unique function of marketing pretty much unlike any other marketing function, it is still the expressed intention of the marketing department.

The Priorities Of Good Product Management

The role of your product manager (or in some cases, you) can be summed up in three key elements:

Product Strategy: What fields are we operating in, and how do we know how well we’re doing?

What are our priorities: Which market are we serving? How are we getting our products there? Who do we appeal to most in that market? Why are they buying our products or consuming our services and if not, why should they want to?

Execution: How are we getting our product to the shelf? How do we analyze its performance? What are doing with that data to make improvements?

When you know the answers to these questions, and you’ve used that intelligence to formulate your planning, strategy, and execution — you have squarely entered into the field of effective product management.

So back to the example of your “organic cleaning product” company. Put into practical terms, what you want to know is this: what product are you going to develop next and why? What data have you mined that empowered that decision? What is your product going to look like — the packaging, the marketing plan and budget, and when those units start flying off the shelves, how is that going to determine your next move?

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The Fun Stuff

Although a lot of product management is rooted in research, planning and strategizing, not exactly what dreams are made of, the fun part of product management leads you to the more creative strategies that you get to enjoy.

What is your product going to look like? How will it be placed in retail spaces or online, and how will that look if your product is a service? How will you use brand differentiation techniques to give your product the edge, and how will it be packaged? What materials will you use? Are you going to use Shrink Sleeves to create sizzling labels and tamper-proof security?

Creative thinking is not a singular inspired moment, it’s a process. It’s a collective of experiences based intelligence that leads to that “Eureka” moment, and smart product managers know to lead with a combination of practical solutions as well as creativity.

“The Strategy” - in 5 Simple Steps

So let’s break it down. The larger your business or company is and the greater your product line or service offering, so to will your product management strategy need to be more sophisticated and “scientific” but even if you’re on the smaller side of business, this 5 point guide will give you a good foundation from which to build upon.

#1 - Involve your potential clients and customers.

Good product management strategies don’t just rely on internal think tanks and intelligence, they also call in the feedback of the markets they intend to serve. A simple question like “what do you wish our products did that they don’t do now?” will reveal much.

#2 - Develop the vision for your product - all the way through.

Your “vision board” should include things like the type of clients you want to target for your product, how you are going to use marketing to get your brand noticed, what are you intending on doing to ensure continuity? When all of these questions are answered, they form part of how you mean to articulate this vision and plan to your teams, or just to you.

#3 - Set goals - clearly. This one's pretty self-explanatory, but it’s still necessary to mention. Be specific about what you want to achieve out of your plan and what the result is going to look like.

#4 - Use your goals to develop your “roadmap”. This means that once you know exactly what your endgame is going to be, reverse engineer that process and that becomes your plan.

#5 - Conduct regular audits. Revisit your plan regularly and test where you’re at in terms of its execution. Where can you be doing things better and to what end? How is your budgeting and pricing schedules working out, and how is the data you're gathering along the way benefiting the entire process?

A thorough and detailed product management plan need not be wrapped up in endless files of data and forecasting - unless you’re planning on launching a new wonder drug, then you may want that sort of due diligence but for most small to medium-sized businesses, keeping a living document that charts your product management journey from conceptualization to launch is going to be sufficient.

But the singular most important task out of this entire process is to have as much fun as you possibly can. The more positive and creative energy that you can work into this process, the better, and you’ll soon discover why.

5 Ways To Become A Better Manager

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As a business leader, it’s your job to get the best possible results out of everyone in your business. You need your employees working well and for that to happen, you need to be the best manager possible. People don't leave bad jobs, they leave bad bosses. They leave companies that don't care about what they’re thinking or feeling. 

Running a business takes a lot of your time and energy. With experts like Wayne Blazejczyk ASIC, you can get the advice you need to be an excellent manager, but you need to do as much as you can to ensure that the people working for you are happy. The main job of yours is to ensure that you are fair, firm and able to grow the people working for you in a way that shows you care about them. Below, we’ve written five ways that you can become a better manager for the people that you’re leading.

Motivation. You are in charge of being the person motivating the others in your business. You need a positive working atmosphere and you are the person who is going to make that happen. You have to lead by example. If you want to ensure that your team is properly motivated, you should work on confirming their role and their goals for the future. You can then motivate them to achieve the best they can achieve in their position with your business.

Restrain yourself! As a manager you cannot micromanage everyone at all times. Instead, you have to exercise restraint and make sure that you are guiding people to be the best they can, not the best YOU can through them! Stress is terrible in the workplace, and if you give people a little freedom to achieve, you’ll see how well they can do.

Hold people accountable for their actions. When you give our tasks to your team, don't be vague. Make sure that everyone is accountable for the tasks that you’ve handed out and be clear with your intentions. As a manager, you need to give responsibility out while holding people accountable for their actions afterwards. This allows people room to grow and be more independent within your business.

Lead by example. If you want excellence from people, you have to model that excellence yourself. The best way to build trust in your team is to demonstrate the qualities that you want from your team. Hold yourself to the same standards that you hold for your team and you will see a difference in the way that they work. Don't play favorites and don't single people out. Treat people fairly and make sure that you are on top of that so that everyone feels relevant in your business.

Be inclusive. As a leader, you need to ensure that everyone is contributing to achieving the goals of the business. For this to work, you need to ensure that all tasks are accomplished and everyone feels comfortable in their roles. Be the manager who brings everyone together.

5 Inspirational Resources For Entrepreneurs

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If you have an entrepreneurial spirit, you might be looking to enter the world of business. Perhaps you’re still in the planning phase, or already running a startup? Either way, business minds need plenty of inspiration. Luckily there are lots of resources out there. Entrepreneurs looking to learn and grow can check out the following tools.

1. Entrepreneurs On Fire 

The Entrepreneurs On Fire podcast was created by John Lee Dumas. Every week John interviews top entrepreneurs, on a variety of business topics. When you want inspiration for your next project, you’ll find plenty of it here. John is also the author behind the book ‘The Common Path To Uncommon Success’. From failures to successes and entrepreneurial trends, this podcast is an amazing resource. 

2. The Ethical Business Podcast

Modern customers want ethical brands that make a difference. To stay in the know about sustainable business initiatives you need The Ethical Business Podcast. The show offers inspiring stories that focus on sustainability and creating an ethical business model. Throughout the shows, you’ll hear all about health-kind products, fair labor, reducing waste, and plenty more.

3 . Business Blogs

Looking for a few business blog recommendations? To get you started, try reading these three. Here you’ll find plenty of tips and advice to get you feeling motivated.

Shaun Meaike

To get inspirational advice, take a look at shaunmeaike.net. Shaun Meaike is the CEO of Family First Life, a successful insurance company, based in the USA. On Shaun's blog you’ll find advice catered to the insurance agent industry, as well as general leadership and entrepreneurial advice.

Small Business Trends

This ezine is dedicated to providing info and news for small businesses. On this site, you’ll find a range of useful topics, from humanizing the customer experience to the best project management tools.

Business-Know How :

Using this resource small business owners can get plenty of tricks and tips. Here you’ll find info about finance, management, marketing, and more.

4. StartUp Nation

The StartUp Nation is a top website for entrepreneurs. The site includes advice articles on a huge range of entrepreneurial topics. You can learn about finding the most profitable niche, revenue strategies, and funding opportunities. Don’t forget to check out the community section. In this section, you can talk to fellow entrepreneurs, for networking, support, and tips.

5. Female Founders Fund 

Female Founders Fund is an organization that invests in women’s startup companies. Usually, the organization favors web-enabled products or digital marketplaces. It’s not just a place to seek funding, the site also has lots of inspiration material. On the website, you’ll find success stories, articles, and events. The community section is the place to be, here you can connect with like-minded souls. If you’re a woman-led company looking for funding, this one is well worth a look.

From websites to podcasts, organizations, and networking events, there are so many places to find inspiration. Starting a new company is about creativity and perseverance. Once you gain a little confidence you’ll soon be inspiring others.

5 Marketing Practices To Inform Your 2021 Strategy

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To remain competitive in the business world, entrepreneurs need a detailed and effective marketing strategy. There are plenty of creative tactics that can help you to engage your audience and increase your ROI. To start developing your marketing campaign today, take note of these five areas.

1 . Conversational Marketing

As the name suggests, conversational marketing focuses on talking to customers and potential customers. Brands can implement conversational marketing using voice assistants or chatbots. Companies can add these to their social media, or websites. You can also deploy conversational marketing using smart speakers, or devices in physical retail stores. There are several benefits to using conversational marketing, including:

Conversational marketing can be used to boost customer satisfaction.

There’s increased potential for cross-selling.

Humanizes the purchasing experience.

Streamlines the sales cycle.

2. Personalization

According to Emarsys, ‘Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology.’ The aim is to communicate with customers as individuals and truly engage them in the process. There are many benefits to personalized marketing, including:

Personalized marketing helps to improve the customer experience.

With the help of personalized marketing, brands can provide consistency on every communication channel.

This style of marketing can help to improve customer retention and loyalty.

3. Experiential Marketing 

Experiential marketing involves driving brand awareness using in-person experiences, it’s also referred to as ‘event marketing’. Experiential marketing focuses on engaging the senses, entertaining the customers, evoking emotions, and creating memories.

The idea is to involve customers in your marketing and offer unique activities. Experiential marketing allows you to deliver interactive and meaningful experiences. As COVID-19 restrictions are lifted, event marketing is certainly back on the cards.

4. Shoppable Content

Shoppable content refers to an article, picture, or video, offering the customer a portal to make a purchase. With the use of shoppable content, brands can market their products using interactive content, and marketing stories. The shopping process immediately becomes more engaging, which helps brands to drive sales. Creating shoppable content has several benefits:

Shoppable content can help to boost conversion rates.

Can gather useful analytics and insights.

Brands can use shoppable content to enhance their social media campaigns.

5. Social Media Stories

LinkedIn recently added a Story feature, stories have been popularized by social sites like Instagram. In 2021, people are more interested to click on stories instead of browsing through the regular newsfeed. To create authentic marketing campaigns, brands should create innovative and informative stories. When creating your social media stories, always refer back to your target audience research. You’ll need to develop the type of content that your customers want to see.

These are just a few of the popular marketing strategies for 2021. There are plenty more marketing hacks to explore. If you’re serious about improving your marketing campaign, consider working with a professional marketer. If you need a talented marketer to design a customized strategy, contact Joey Armstrong.

Could Teaching be the Right Career For You?

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Stepping away from your current role and embarking on a totally different career is a life-changing event. But, no matter your age, it is not too late to switch things up and follow your dreams. Being stuck in a career you are no longer invested in can make you feel trapped. When you have fallen out of love with your job, you may feel a sense of dread every Sunday night when you think of spending another week working a job you dislike. As a large proportion of many people’s lives are spent at work; wishing away your workdays can leave you feeling like your life is on hold. If you find yourself in this situation, making a break and deciding to pursue a role that awakens your enthusiasm is an excellent way to escape this feeling. Retraining and becoming a teacher is a popular choice of a career change for many people. Here are some of the factors you will need to consider when weighing up your decision to become a teacher:

Job Satisfaction

Teaching is a job that can make a significant difference in the lives of others. Being able to help children reach their potential will have long-lasting benefits and can alter the course of their lives. Nurturing a love of learning is something that will benefit children throughout their life, and being the person to inspire them is truly special. 

If you want a meaningful career that has the ability to make a difference in the lives of others, teaching could be perfect for you. 

Pay and Benefits

As earning money is why people work in the first place, it is essential that becoming a teacher will provide you with a salary that meets your needs. Carrying out some research to find out how much teachers earn is helpful as this will indicate whether this career change is viable for you and will cover your living costs. Other crucial considerations when making your decision include the working conditions and union representation. If you have concerns about either of these during your teaching career, it is essential to know where to turn. In this situation, this information from Naomi Soldon should be helpful.

Specialism

When deciding to retrain and become a teacher, it is essential to consider the different options available to you for your future career. You will need to think about which subjects you want to teach and whether you have a specific subject of strong interest to you, such as English or science. Having an existing degree in one of these subject areas is especially beneficial for your new career. 

You will also need to consider the age range of the children you hope to teach. Thinking about the age range of the kids is crucial as teaching elementary school children is very different to being a high school teacher. Teaching children and young people of any age is incredibly rewarding, but each age group has differing needs, so this is an essential consideration.

10 Tips To Attain Your Dream Job After Education

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When you reach the next stage in your life after graduation from school or college, you may be wondering how you can attain your dream job. While many people bounce from job to job trying to figure out what they like or how to climb the ladder, you may be different and know exactly what you want to do. If so, follow this guide to discover the best tips to attain your dream job.

Create a killer CV

You will need a CV for most jobs. Employers won’t give you the time of day without one. Therefore, when you have all of the skills and qualifications behind you, it is time to put it all on paper and show off what you can do. 

If you lacked the funds to go to college or missed your diploma certificate by a few marks, you can attain a fake college diploma and not miss out on the job opportunities. You can share this on your CV and not have to worry about being questioned or turned away due to your lack of education. 

On the CV, it is important to sell your best self. Don’t worry about going over the top and writing down every single thing that makes you look good. It is the best time to show off show employers what you can do. Things to include on your CV to get noticed are:

Personal contact information: so that the employer can easily contact you and know where to find you

Personal profile stating your career goals: you will want to tell the employers to know what your dream job is so that they know what you are aiming for

Work experience (especially experience that relates to the role): employers will want to know what experience you have and how it relates to their role

Education: many employers will require education relevant to the role so that you have some skills to prepare yourself for the tasks

Relevant skills: any other relevant skills should be listed to show off why you fit the role

Hobbies and interests: employers will like to know a bit more about you outside of your work life and occupational interests

Get there first 

There is no advantage of waiting around after you graduate or finish school. The sooner you apply for jobs, the quicker you will get seen. 

Many people start to apply for jobs at the same time, as soon as their education is over. This is typically in the early fall season. If you are late to the game, all of the suitable jobs might be taken. You might have to wait until the next year or choose something that isn’t your dream job. Therefore, apply and get in as soon as possible to not miss out on the opportunity. 

Follow up with employers

When you have applied for jobs, there is no harm in following up with the employer. They may have lots of CVs to get through. If you show interest and let them know your name, it will flag up when they see your CV. 

Putting yourself out there and following up will help you get an answer quicker and be remembered. Even if they don’t choose you for the job, at least you will know quickly so that you can move on to the next employer with a similar role. Being proactive will pay off and help speed up the process.

Network 

To attain your dream job, you will want to get to know as many people as possible. You never know what opportunities you might unveil when you get to know a random person. 

Network as much as possible to build your connections and be known by as many people as possible. Attend industry events and seminars to ensure that you are networking with the right people. 

Don’t dismiss internships

An internship might seem like a small step towards your big goal. It might seem like a waste of time. But, if there is a company that you dream about working for, they might require you to fulfill an internship before attaining a full-time paid role. 

Partaking in an internship will mean that you get a foot into the company, get to know people, and get to make a good impression. You will more likely be offered the job if you fulfill their internship as you will be one step further into the application process and you can show off your abilities to the employer. 

Design your own job around your life

Your dream job might not be out there for you to apply for. Instead, it might be one that you need to make for yourself. 

You might aspire to work for yourself and build your own brand. If so, you will want to think about designing your own job around your own life. Turning your hobbies and passions into a career is possible. You will need to make a business plan, work out how to pursue it, find the finances to kickstart it, and be prepared to overcome hurdles. There are millions of new businesses every year that have been started from nothing. Thus, it is possible to attain your dream job and work for yourself. 

Get pro tips

It can be useful to attain pro tips from industry leaders on how to get into the industry and what it takes to get there. You can learn about their journey and what application process they went through. They might be able to point you in a direction and let you know extra skills or steps that you need to take in order to impress a certain employer. 

You can attain these pro tips through networking or reaching out to the individual themselves. You could write them an email or ask if they have time for a meeting. Getting to know them will broaden your network and help you attain the best tips from your role models. 

Be prepared for extra learning

Some employers will require extra skills and education. If so, don’t say no to it. It might be the step that you need to take in order to get the job. 

If the employer is prepared to hire you but you have to attain extra skills first, then go for it. A few months of learning could land you your dream job. 

Be open to negotiate

Employers might be open to hiring you if you negotiate on a few things. It could be skills, salary, or annual leave. Whatever they want to negotiate, be open to it. 

When they offer you a deal, you can always go back to them with your own offer and see if you can work something out. For instance, the employer might want to reduce the salary because of your skillset. They might like your hobbies, interests, ad education. But, you might lack certain skills. If so, you could go back and ask for further learning to attain these skills and ask for extra annual leave. If you can negotiate well then you will both be satisfied and you can attain your dream job. 

Improve your interview skills

To impress the employer, you might want to think about brushing up on your interview skills. Delivering a great interview will look good on you and make the employer remember you. 

Although it is a nerve-wracking process, make sure to go in feeling confident and know what you want to say. You won’t go off-topic and will make sure to tell the employer everything they need to know on why you are the best candidate for the role.

Conveyor Safety Tips for Gravity Rollers

Warehouses, grocery stores, pharmaceutical companies, and many other corporations use conveyor belts for their versatility. For different operational needs, companies use different types of conveyor systems. Of those conveyors, gravity roller conveyors are a popular option. Should your company wish to employ the advantages of a gravity roller conveyor, you must be wary of its hazards. Read on to learn various conveyor safety tips for gravity rollers that will ensure your company can continue to prioritize employee safety.

Do Not Lean on Gravity Rollers

Gravity rollers are designed to transport any items that rest on them, meaning employees should never lean on gravity rollers. A quick rest upon a gravity roller can result in serious injury, as pinch points could catch an employee’s clothing or worse—their limb.

Management Tip: Not only is sitting, standing, or leaning on a gravity roller conveyor dangerous, but it can also hinder the machine’s performance over time. Employees may accidentally push a conveyor component out of place or damage the rollers.

Avoid Pinch Points

Conveyor pinch points are ruthless. They’ll snag, pull, and crush anything they encounter, whether that’s your finger, necklace, or clothing. Though most warehouse managers will keep guards in place to cover pinch points, any oversight by employees may result in injury.

Management Tip: Encourage employees to wear clothes that fit them well and aren’t too baggy. Baggy clothing has a high risk of getting accidentally snagged by gravity rollers. If employees have long hair, ask that they tie it back to avoid it getting pulled by pinch points. Employees should either tuck jewelry into their clothing or place it in a designated storage area.

Ensure That Guards Are in Place and Secure

We want to reiterate the importance of pinch point guards. No matter where the gravity roller’s pinch points are, they should each have a guard. The guard should always remain fastened in place to prevent employees’ extremities from getting caught.

Provide Conveyor Operation Training

One of the most important conveyor safety tips for gravity rollers in the workplace is to enforce thorough operation training. Often, equipment injuries occur because an individual isn’t experienced with the machinery.

Provide high-quality conveyor operation training for all employees when onboarding them. Incorporate routine training throughout the year as a refresher for those who don’t operate the gravity roller conveyor often.

Why you need to be smart when choosing your marketplace adverts

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Adverts as we all know are a really lucrative way to make money for your business. However, having more autonomy over your adverts is the real money maker. This is why you need to be smart and choose the adverts that are displayed online from your business sites and marketplaces.

Why do I need to do this?

 As you know, working with other brands through the form of advertising means that you make money, usually by the click or by the purchase. People visiting your business and sites online are less likely to click or buy from a site that has no relevance to them and their likes. For example, a visitor to your site may see an advert for something the total opposite of what you are selling. So why would they have a reason to click on it? Ultimately, they probably wouldn't because they're looking at your business for a reason. However, if you are advertising something with some similarity to your business, the likelihood is they would click as they are looking for what you are selling. This means that even if they don’t buy from you at that time, you will still make money from their purchases. This is why being smart with your advertising could be making you more money. Using this quick tool, you can outsmart your competition by using them as advertising!

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How do I sign up to do it?

There are many programs online that will help you to control all of the adverts on your sites and marketplaces from one singular contact point. Some programs are known as private marketplace advertising sites and it’s these sites you need. What is a simpler way to control all of your adverts than from one access point? There are hundreds of different companies on these sites that want YOU to use THEM for your advertising purposes. All you have to do is choose the companies that fit within your business ethos. There may be a small fee to establish the connection between you both. However, ultimately it will result in more money in your pocket for having these connections. As already mentioned you will only gain from this type of advertising.

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Still not sure?

Are you still not sold on this idea? Then we recommend you look at the statistics and the probability of earning more money from advertisements that can be on your sites. Have a look at the businesses that you follow online, and look closely at the adverts. See how many adverts are similar or have similar types of content to the site that you're visiting. You can also see the data and do your research to understand how lucrative this idea is. Many businesses have bought into this idea of being able to control money through advertising on your sites. In time, your business may be one of those who is approached to take part in this type of advertising. What an opportunity that would be to come full circle!