Michael Levitt's Blog, page 47

December 9, 2021

Building A Business For Success

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Everyone wants their business to succeed, right? But, how many people actually put the effort into seeing this achieved. We know that everyone puts in effort in their own way, but there are some things that you are absolutely going to have to do if you want any chance of succeeding. But, what are these things? We’re going to be looking at them in this article, so keep reading down below if you would like to find out more.


Find A Gap


The first thing that you are going to need to do is find a gap on the market. Now, you might not know how to do this but that is okay because you can hire someone who does. This is the best way to ensure that your new business is going to have a place on the market because trust us when we say that some of them do not. Finding a gap is a lot easier than you probably think. You need to look at the existing businesses in an industry, and then work out what you can provide that they cannot.


For example, if you want to start a tattoo business, then you are going to need to find a gap in artistry. What we mean by this is that most tattooists specialize as well as do general work. In order to find a gap, you need to find the gap in specialty and see if you can squeeze in there. Make sure that you are only using the highest quality equipment such as tattoo transfer paper and tattoo machines to build confidence in your business.


Experts Are Essential


If you want your business to succeed, experts are going to be essential to the mix. You are going to need to hire people who know what they are doing, rather than ones that are still trying to learn. Of course, it’s okay to take on the latter group here as well, but you still need people on your side who understand how everything works. They will be able to help you build your business into what it needs to be, and then your business will soar. 


Find The Right Location


Finally, you have got to find the right location. Not only is this important for your business office, but your business as a whole. If you aren’t in the right place, then you won’t get the right customers, it’s as simple as possible. For example, if you start a business in one area where there are a lot of people like you, but an hour away there are none of the services you offer, you have shot yourself in the foot there without even thinking about it.


We hope that you have found this article helpful, and now see some of the things that you are going to need to do when building a business for success. There are too many people out there who are starting businesses without thinking much about what the future holds, which could put your business in jeopardy right from the start. We wish you the very best of luck and hope that you end up with a business that is successful sooner rather than later.


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Published on December 09, 2021 03:19

Can You Tell If Someone Is Going To Do Well In Your Business?

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When you are interviewing someone, you need to be looking at everything about them. You can’t simply hire whoever you want and expect that to work. You need to be vigilant, think about the rest of the team and so many more factors. In this article, we’re going to be taking a look at some of the things that you can look at to help determine whether or not someone is going to do well in your business, so keep reading down below to find out more.



Their Attitude


First, you need to think about their attitude. Look at the way that they are sitting, listen to the way that they are talking and things like this. If they are coming across as arrogant, this is not something that you need in your business. There is a huge difference between arrogance and confidence, and that is something that a lot of people haven’t figured out just yet. But, if they are coming across as someone who is too big for their boots, don’t hire them at all.


Or, if it seems as though they think they are better than everyone else, then they are not right for you. Nobody likes a superior attitude, and all this will do is alienate the rest of your team. It could cause a wedge between the existing members, which is going to be a huge issue you could do without.


Their Vibe


Another thing that you are going to need to think about is the vibe that they give off. Of course, when you are looking at their application they should have the desirable traits and education, but this is not all. Even if they went to the best cyber charter school in the country, if their vibe is off for your business it’s not going to work. Working as part of a team means getting along with other people, not simply using your own skills to work. Think about this carefully when they are interviewing with you. 


Their Work History


Do they have experience or do they seem as though they are willing to learn? Someone doesn’t have to have a huge work history to fit in well, and sometimes having a shorter one will be more beneficial. It allows other people in your business to help shape them into the best professional they can be, without the ‘at my last company we did it this way kind of attitude. 


We hope that you have found this article helpful, and now see some of the things that you can look at to help you decide whether or not someone is going to do well in your business. You should be able to have some kind of idea well before they ever actually start working for you, so you just need to keep your eyes open. The last thing that you want to do is hire the wrong person and have to go through the whole process again.


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Published on December 09, 2021 03:14

December 8, 2021

Principal Techniques for Increasing Your Business's Efficiency

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There's no denying that money drives the world - especially in business. Whether you manage a major corporation or a smaller business out of your own home, it is vital that you do all in your power to keep money flowing in the right direction. As a business owner, you must spend money to make money. However, there are a lot of ways that you can become more cost-effective with your business.



Make use of free marketing methods.

The cost of marketing can be very high, especially if you have a long-term contract to make sure that your business and everything you do is seen by the right people. While you must invest in marketing, you must also use the free alternative - social media! Here are some helpful hints for marketing your business on social media:


Social media is a great way to run contests and giveaways and get people to your website. By increasing interest in your products and services, you'll not only increase traffic to your website but also increase sales.


Post often to avoid your material getting buried in the daily avalanche of social network updates. To have a good chance of being seen by the right people, don't post once a day. Make sure you have a lot of content ready to post on your social media pages.

Make sure the stuff you're sharing is valuable and relevant to your intended audience. Keep in mind that images, memes, and videos are more likely to attract potential buyers.

Respond to consumer comments and messages to demonstrate your account's activity. If a business account appears to be dormant, it is likely to lose followers. This is especially crucial for customers who have had troubles with your company or its products and have left feedback.

You can use free social media scheduling to make sure that even if you can't be online, your followers will still see your posts.

Take advantage of all the social media platforms that are out there, and learn how each one works so you can get the most out of it. Each network has its own algorithm, but hashtags are a common denominator across them all.


Make the switch to green.

We're sure you're aware of the status of our world. China's energy crisis and how critical it is for each of us to contribute to environmental preservation. Good news: You'll also be able to earn some extra cash because you'll be:


Spending less money on energy and instead producing it.

Not needing to pay monthly fees for an unending supply of paper. Going paperless will help the environment as well as your wallet!

Increase the number of clients you have. A business that demonstrates concern for the environment will attract more consumers than one that does not.

Incorporating sustainable practises into your business, such as installing solar panels, will benefit the environment while also saving you money.


Make use of time management software.

Finally, when a team isn't operating as effectively as it could be, it's practically stealing your revenues. As a result, implementing time management software may be a very efficient method to free up extra cash in your company. Helping you and your team delegate work more efficiently will reduce burdens while also saving money.


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Published on December 08, 2021 15:47

Storing Your Items During A Business Move

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If you are in the process of moving business premises, then you will undoubtedly have a lot you need to sort out. One important thing you need to do is to make sure you have somewhere to store all of your stuff whilst the move takes place. 


The good news is that there are lots of companies providing storage solutions. Therefore, you won’t struggle when it comes to finding storage solutions. Nevertheless, you definitely want to make sure you benefit from using a good company. This is imperative; especially when you consider the fact that you are going to trust this business with all of your company’s stuff. 


There are several telling signs that will let you know whether the storage company is worth utilizing or not. The first thing to do is easy; read what previous clients have had to say. It offers a welcomed alternative to listening to all of the sales pitches companies tell you. After all, there is no reason for these individuals to lie about the service they experienced. If someone had a bad experience with a particular storage company then you can rest assured they will have posted this on the internet. They will want to vent their frustration and ensure no one else suffers from such a bad service. You can see the likes of https://getmibox.com/locations/northern-va-storage have a great reputation, and this puts people’s minds at ease.


In addition to this, you need to consider how much it is going to cost you to store all of your stuff. Take a look at various websites and compare the way they charge their customers. Some people will charge set amounts, others will charge based on the duration of stay and then there are those who charge by space. The latter is a particularly beneficial option to go for. It ensures that people only pay for the amount they literally use and so this is a lot fairer. This is particularly beneficial for smaller businesses. Quite often there are companies who want to store a small number of goods yet experience difficulties in the form of extortionate costs. If you go for a company who charges by the square metre then you avoid this problem.


You should also make sure the company caters to the length of time you are planning to store your stuff for. There are businesses that will only store goods for short term periods whilst others will offer a long term storage solution. The best businesses are those that offer both solutions; short term and long term. After all, you may not even be entirely sure regarding how long you need storage for. You may spend money on a short term contract, yet if there is the potential you will need to extend this then you should be able to. By going for a business that offers short term and long term storage you cover yourself and provide extra flexibility. 


You also need to consider the other services you are going to need doing your move. A virtual office address can be extremely helpful, ensuring all of your post goes to a prestigious address during your move. You may also need IT experts to help you move if you have a lot of tech at your current premises. 


If you use the three main points that have been mentioned in this article as a guideline for finding the best companies offering storage, then you should have no trouble when it comes to getting what you are looking for. 



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Published on December 08, 2021 02:23

Forget the Pandemic, Use Social Media to Grow Your Business

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Small businesses find it hard to navigate tough economic times. Therefore, if you want to grow your business, you need to stay afloat by adapting to the prevailing market conditions. This is only possible if you stay current with all tools, strategies technologies that improve business performance. Social media offers an effective way to grow a business in the middle of a pandemic.

If you are unsure how you can use social media to grow your business, here are some tips. 

SEO is king; utilize it

Start by taking a long-term approach to SEO. This is achievable if you start creating consistent content that is both attractive and engaging to your target audiences. Research keywords that increase your search engine ranking to make your brand more visible. You may want to outsource this task to a local SEO agency so you can focus on core business functions that drive success. 

Use chatbots to offer online support

You should think about how you can make up for social media shifts. One of the most effective ways is utilizing chatbots to offer one-on-one support on your social media platforms. This strategy will give your potential customers a better way to communicate with the business. 

Network Online

Networking is crucial for growing a business. Accordingly, you can create a network with big industry players that will help you learn more about the business environment and growth strategies you need for your business. Use social media platforms, such as Facebook groups, to start networking. If you don’t find such groups, start yours and invite like-minded people to join. 

Schedule your content ahead of time 

During uncertainties, you need to double your marketing campaigns to get to as many potential customers as possible. This is a time to abandon marketing to cut costs. Use social media to share content and communicate about the business as much as you can. Since your attention might be elsewhere, you need to schedule your content ahead of time. Plan your social media posts for the next three months, if possible. 

Create personal connections

Use social media to reach as many people as possible. Use social media platforms, such as Facebook, YouTube, and Instagram, to create video content that enhances your personal relationship with the consumer. Use these platforms to tie corporate videos with a personal appeal that improves your business relationship with customers. 

Use trending hashtags

Take advantage of trending hashtags and campaigns to reach new audiences. Find hashtags with a massive following and utilize them to make your business more visible. For instance, create content with these hashtags as keywords to increase engagement. Use any topical hashtag and campaign you see on social media to make your business relevant. 

The bottom line 

Regardless of the size of your business, social media has everything you need to grow and succeed. Utilize these resources to boost your online presence, reach out to new potential clients, and enhance brand awareness. It is worth noting that the possibilities may seem too overwhelming. In that case, find something that works for your business, start small, and expand your efforts as the business grows.

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Published on December 08, 2021 02:20

December 7, 2021

Strategic Ways To Entice Quality Employees

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Have you noticed the constant thread of woe regarding the lack of people available in the workforce today? As a business owner, you may think that the situation is dire, but all is not lost. Read on for a few thoughts on how to combat the challenges in today’s hiring shortages.

The general population continues to grow, but there is a crisis in terms of a disappearing workforce. Perhaps it is because of the so-called Great Resignation. Regardless of the reasons, there are creative ways to combat a loss in your personnel.



Increase wages.

You probably got into business to sell a product or service that you believe in. The main motivational point for you could have been to make money. That makes sense. To clarify that point, raising wages for your employees might not seem like a productive means to an end as it would reduce your overall earnings. 



Consider this: if you increase your employee's pay, they are more likely to stay loyal to you and your company at large. A more dedicated workforce means more caring in their work. This will show in their output, productivity, and customer care. They will feel valued as employees and people who earn a living wage. Additionally, when your employees feel appreciated, staff retention is increased. Rollover diminishes when people no longer need to search for a higher paycheck. Once this occurs, they become more invested in seeing the company succeed. These employees tend to grow into managerial roles where they are valuable assets that will understand multiple aspects of the company because they have worked their way through different departments.



Often, when consumers learn of a company’s values and investment in their employees, they want to support that effort. People will buy your goods versus a competitor's products simply because you have a proven value set that they respect. Reputation matters.



Here is a story of a CEO who was successful using this strategy.






Tap the parents.

For many parents, even before the pandemic, providing proper childcare in addition to working a respectable work schedule was difficult to manage. The pandemic has thrown that schedule and its pitfalls into focus. Paying for childcare before and after school cut into their paychecks to the point that some left the workforce altogether. 



What if you started an employer revolution where you invited your parent employees to work during their children’s school hours? You could encourage greater productivity by offering more time with their families and less financial output to pay for childcare. 



Additional hours could be made up at home in a virtual or hybrid capacity if your product or service allows that. If your employees need to perform their job duties on-site, consider more flexible or alternative scheduling to accommodate their parenting needs.



An on-site childcare facility would increase productivity and bolster the employees. They will know their children are cared for and nearby. Pick-up and drop-off would be practically non-existent.



Many parents want to work outside the home and contribute financially; unfortunately, the logistics become difficult when managing competing schedules with only a set amount of time each day.



To keep your business running successfully, you need quality and dedicated employees. If the status quo is not working in your favor and you have trouble retaining staff, opt for some new strategies to gain dedicated employees.



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Published on December 07, 2021 12:36

Unique Ways To Improve Your Trucking Business

Unique Ways To Improve Your Trucking Business

No matter how great you think your trucking company is, there’s room for improvement in at least one area. No company is perfect, after all. That’s why we’ve put together this list of unique ways to improve your trucking business. We hope they’ll help you.

Reduce Unnecessary Costs

While this could pertain to a lot of things, in this case, it means avoiding fines and speeding tickets. Many drivers try to get their route done as quickly as possible in order to start their next one and get more pay. You could also get a ticket if your semi is overweight. A great way to ensure that this doesn’t happen is to equip each truck with an axel weighing scale. These can benefit your business in a multitude of ways, but the most significant is avoiding fines for being too heavy.

Even though your company’s goal is to transfer as much freight as possible, you should never do it at the expense of people’s safety. Find ways to discourage it, such as docking pay for getting tickets or giving bonuses to safe drivers.

Find Ways To Save on Gas

Overspending on gas is another sore spot for trucking companies. Many have found relief by investing in fuel cards with great benefits or encouraging their drivers to shut off their engines when idling, but there are other ways to do this, too. One option is to plan a route before leaving. While GPS has come a long way in helping drivers get to their destination in time, they never consider fuel usage. Planning the trip ahead of time can help you better determine which path will save you the most on gas.

Another way to do this is by contemplating the aerodynamics of your semis. Air resistance and drag make a massive difference in how much fuel your trucks will burn in order to reach the desired speed. If you use designs and attachments that improve these drawbacks, you’ll see a noticeable difference in your gas bills.

Decrease Driver Turnover

Our final unique way to improve your trucking business suggestion is one that we feel often gets overlooked: the rate of turnover for drivers. You’d be surprised to find out how many professional truck drivers don’t last. While it sometimes comes down to personal choice, many turnovers are the company’s fault. Either the drivers weren’t trained well enough, didn’t receive necessary benefits, or simply weren’t getting paid enough for the time they put in.

Regardless of the reason, many companies don’t make changes to fix this issue because they don’t want to waste their money. However, what many of them don’t realize is that the process of finding and hiring new talent costs tens of thousands of dollars per driver they employ. If your turnover rate is very high, put the money to better use by keeping your current staff happy.

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Published on December 07, 2021 08:16

What's Keeping Your Company In The Red Where Investors Are Concerned?

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Whether you’re still in the starting days of your company or feel like it's time to expand, investment that provides large lump sums of capital for set percentage rates can be a tempting option to realize your dreams at last. After all, unlike loans with hefty interest rates whatever happens, investment generally requires you to pay pre-agreed amounts based on real profits alone. Not to mention that, as we’ve seen on Dragon’s Den time and again, the connections and expertise provided by the ideal investor can have a transformative impact on your success overall. The only problem is that, regardless of how many investors you reach out to, no one’s taking the bait the way that you might hope.




This is a surprisingly common problem that leaves countless companies either struggling to get by or turning to less lucrative and more costly forms of capital to get them through. What’s more, it leaves already struggling entrepreneurs out on their own without any of the broader benefits that investment can bring. Honestly, though, just as J.K. Rowling had to submit her manuscript for Harry Potter an astounding twelve times before acceptance, great business partnerships are never built in a day. As such, far from giving up your investment quest after a few refusals, you must reassess what’s going wrong, and what you can do to change that. 




Luckily, even if it doesn’t feel obvious to you at the time, there tends to be some relatively simple reasons why refusal has haunted your attempts so far. To prove as much, we’re going to consider what those reasons are, why they’re a problem, and what you can do about them to increase your chances moving forward.




Mistake 1: Pitching to the wrong investors




Too often, the investors that you choose to pitch to are considered as an afterthought rather than a first response. After all, as long as you choose people with the right capital, surely your fantastic company is going to speak for itself? Or not. In reality, every single investor receives so many pitches that even seemingly endless capital repositories require delicate handling to ensure that money is spent in the right places. Furthermore, investors have a financial incentive to invest in companies that they understand and can thus provide the most valuable overall contributions towards. As such, blindly picking from the investor directory has likely seen you pitching to people with no incentive to invest, and not even any real knowledge of how best to do so. Keep this in mind by instead seeking investors who are either already entrenched in your business niche, already investing in semi-relevant companies, or simply possessed of the connections necessary to see your company through to fruition. Research is the best way to ensure these relevant pitches, as are industry connections and a general understanding of the investment options that you’re picking from in the first place. 




Mistake 2: Failing to make an industry name for yourself








Far from what we see on Dragons Den, the vast majority of investment connections are informed by a friend of a friend, or simply the right connections joining the right dots to ensure lucrative partnerships. For the most part, this is yet another way for investors to cut through endless proposals and provides them with a more reliable opportunity to narrow down on applicable and profitable investments overall. Unfortunately, it also relies on your ability to network and become a name worth hearing before you make the mistake of reaching out and landing on the slush pile. Attending industry events, collaborating with relevant companies, and generally ensuring products that stand out from the crowd are, by far, the best ways to achieve this goal. Putting pride aside, it also doesn’t hurt to make your quest for investment known once you’ve already secured the respect of top industry names, making it more likely that investors will catch wind and get in touch with you. And, you can ensure that, if that happens, refusals will finally become a thing of your past in place of informed, lucrative investment offers that would never be possible if you were to carry on effectively cold calling every investment potential. 




Mistake 3: A problematic plan




Regardless of who you know or who you approach, business planning that lacks cohesion, efficiency, or provable profit projections is never going to help you seal the investment that you need. In fact, if you can’t cobble together a half-decent plan for an investor who’s giving you their time, then you’ll quickly get a reputation as rude and unprofessional, instantly setting future prospects against you to make this pitch even more difficult. To avoid that, you must develop a complete and viable business plan as well as an understanding of how best to pitch that before you set foot in the offices of any investor. To be effective in this sense, a plan should especially focus on long-term success that proves how you can outstrip your competitors by considering everything from product development through to marketing drives and overall pricing strategies. All of which needs to come together in a well-thought-practiced pitch that proves your worth as an investment prospect without question. 








Mistake 4: A business that won’t work without you



While the issues we’ve discussed so far are relatively obvious, there’s also a surprisingly common problem that gets far less airtime, and it comes in the form of putting yourself too firmly at the center of any investment pitch. The simple reality is that, though your pitch might seem like it’s coming from a personal place, investors aren’t putting their money in you. Rather, they’re seeking to invest in the long-term prospects of your company, which relies on you taking a step back in every sense of the word. Instead, you need viable proof that your company can easily survive and thrive if you ever decide to leave or even fall foul to injury/fatalities. Broadly speaking, putting the best possible team in place to protect the interests of your company regardless of what happens or why is the best way to ensure this, especially if they play an active role in your pitch and beyond. Skeptical investors may also require legally binding documents to this effect, including a buy sell agreement death clause that insures their investment against injuries or worse, as well as contractual assurance that their claim stays with the company rather than its owners. Only then are they likely to even come close to agreement on the capital that you need to make a true go of a company that can stand that test of time. 



Mistake 5: A general lack of industry knowledge



A generalized lack of industry knowledge can also work against you considering that the less you know about your industry, the less able you’ll be able to tap into your crucial target audience or adhere to regulations and compliance issues that could otherwise lead to significant financial downfall. Beating your competitors is also dependent on your ability to understand industry standards, trends, and upcoming focuses so that you can always operate one step ahead and set yourself apart, none of which is possible without in-depth understanding and research. During an investment pitch, you’ll especially be expected to provide viable numbers regarding your niche market, previous industry success stories, and how you’re carving out a place for yourself here. More specifically, the better you understand your industry and your niche within that through everything from market research to trial and error, the better able you’ll be to develop a company on strong footing that you can then take into that investment pitch with you. 



Mistake 6: An unrealistic request





If you’ve tackled all the above and are still struggling to receive acceptance, then the issue may simply be with the investment request that you’re putting forward in the first place. Demanding inappropriate funds that don’t necessarily align with your profit margins or capabilities is especially problematic, and is guaranteed to act as a red flag for any investment prospects. Instead, you need to make sure that, as well as pitching well, you’re pitching realistically. This means considering what your company is worth to an investor, where your strongest areas of growth lie, and feasibly how long it will be until you see returns from the improvements that you plan to put in place if you receive acceptance. All of this proves your worth in real-time and future projections, helping investors to see how much money they can afford to give you right now, and the realistic longevity/returns possible from this partnership overall. 



A final word



Investment can feel like a slippery business slope that’s almost impossible to climb but, once you finally get your footing, this isn’t such a difficult goal to achieve after all. All you need to do is make sure that you’re avoiding these common investment fatalities, and ticking all of the boxes as a viable investment opportunity that no prospect in their right minds would be able to pass up. 




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Published on December 07, 2021 08:14

December 6, 2021

Why Employee Contracts Are So Important

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Creating contracts for employees is an essential part of the hiring process. Doing so will ensure that your business has a signed copy of the employee understanding their rights and entitlements in the workplace. Should an issue occur, you can assess the contract to prove the rights. 


Moreover, there are so many benefits (and legalities) behind the importance of employee contracts. More on this to follow.




To avoid legal claims and disputes

Without an employee contract, your business could face court cases matters. The employee might file a report against your business, which could result in a claim and a big fine. 


Should you have to attend court to sort an employee contract issue, then it can help to attain support from employment tribunal services who will help you appropriately prepare for court so that you and the legal team can attain the best outcome, which could result in you paying a reduced fine/compensation.



To reduce any employee confusion ahead of their first day

A contractual agreement between your business and the new employee is the best way to verify that your employee and business has everything it needs in order to know the rights and entitlements before the employee starts. 


This will reduce or eliminate any confusion for the employee as they will need to read it thoroughly before signing it and handing it back to you.


Serve as a record of commitments

On the other hand, a contract will also serve as a record of what the employee should commit to your company when they start. Should they not fulfill what they had agreed to, then it could result in getting rid of that employee. 


Likewise, if an employee feels that your business is not committing to what it had promised, then the contractual agreement can be proof that you need to do/offer more. 


Prevents workplace conflict

Should you or your employee have an issue, which is outlined in a contract, you can avoid workplace conflict by using the contract as an act of proof. Instead of battling about what you both think you know, you can get strong evidence by reading through the contract together. 


This will help eliminate the need for a court case dispute. 


Job security 

An employee contract is a useful tool for employees to maximize their job security. They might worry about holiday entitlements, payments, and more. However, this worry and stress can be avoided by reading and signing an agreement. 


Should the employee not be happy with the contract, then it should be discussed so that it could potentially be tweaked (if the business is happy to do so). Signing a contract will offer employees more job security and not worry about getting paid or how long they can work for the business. 


Using these reasons as to why contracts are so important for businesses and employees, ensure to use agreements in future. It will create better relationships, help avoid disputes, and set expectations for both parties.


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Published on December 06, 2021 08:31

Tips for Giving a Presentation

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Have you ever been in a meeting and felt that the presenter was not engaging? Or have you ever given a presentation and wanted to crawl into a hole afterward because it didn't go well? It's easy to understand how this happens, but steps can be taken before the presentation to ensure success. This blog post will give seven tips for giving presentations that create professionalism and solidify your brand.


1) Be Confident 


When you are presenting, your body language and tone of voice will communicate to the audience whether or not you believe in what you are saying. If a presenter is unsure or knows everything about the subject, they should say so. Just because someone has been asked to present something does not mean that they have all of the answers by any means! A presenter can always research their presentation if needed. Being open with an audience shows confidence, but it also shows them that this isn't just a canned speech being read from slides - it's real information from real people who truly care about what they're talking about. 


2) Make Eye Contact 


Not only does this show the audience that you are confident, but it also shows them that they matter and their opinions do too. When a presenter looks at an outline or notes, the message becomes less personal and more formal. If a speaker wants to make sure not to miss any important points, they should write those points down on note cards before presenting to avoid losing sight of something while speaking - just don't read from those note cards! 


3) Print Out The Presentation  


There is nothing more unprofessional than a presenter who has completely illegible slides or is difficult to see. This can be especially true if the presentation is being made in a large room with a lot of people. By book printing out the presentation, there will be no surprises for the presenter or the audience, and everyone will be able to follow along easily. Even better, have two sets of printed-out slides - one for you to refer to as you present and one for the audience to look at. This way, they don't have to try and read your slides while you're talking (which is hard enough already), and it also eliminates any chances of having an awkward pause because someone in the back was trying to decipher what your slide said.


4) Set A Tone  


When giving a presentation, it's essential to set the tone for what is to come. This can be done by opening with an interesting story or statistic that will grab people's attention right away. It's also helpful to establish some ground rules at the beginning - things like how long people are allowed to speak for, whether or not questions are allowed after the presentation, etc. By doing this, the presenter shows that they respect their audience and want them to have a good experience. 


5) Ask Questions  


One of the best ways to get people interested in what you're saying is to ask them questions. Not only does this show that you are interested in their thoughts, but it also encourages people to participate and stay engaged. This can be especially helpful when presenting to a large group - by getting people talking, they will stop thinking about how bored they are and start paying attention! 


6) Provide Beverages And Snacks 


Everyone loves snacks and drinks! Providing people with beverages and snacks is a great way to establish connections right away. It shows that you care about them as an audience member, making your presentation more impactful. This also helps break the ice in general - after all, who doesn't love talking about how good those M&Ms look? By taking this approach, it's much easier for everyone to feel like friends rather than random attendees of a speech or lecture/


7) Be Organized   


Nothing is more frustrating than a presenter who is all over the place. This can be caused by many things - from having too many slides to trying to fit too much information into a short amount of time. However, if a presenter is organized, it shows that they have put thought into their presentation and that they respect both their audience and their own time. It also makes it easier for people to follow along as nothing is left out or confusing. 


In conclusion,  giving a presentation can be a daunting task. Still, it's important to remember that the most important thing is to connect with your audience. By following these simple tips, you can create a professional presentation that will get your point across and impact the audience.


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Published on December 06, 2021 05:33