Michael Levitt's Blog, page 128

Need To Pull In More Customers? Start here!

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One of the main problems businesses encounter is the ability to pull in more customers. This applies to all businesses, however in a lot of cases it’s more pertinent to start ups. Especially the ones without industry contacts or previously established client bases. The bottom line is, without customers you’re not going to be a successful business. You need them to succeed. Doesn’t matter if you’re involved with B2B or selling to the masses. There are a lot of ways you can pull in custom. Some may be specific to the industry you’re in. There are some which are open and easy, others are more closed. It all depends how niche your client base is and this can be both a blessing and a curse. Blessing because it’s easy to identify your target market as they’re so small, but a curse because your competitors are doing the same. It doesn’t matter what skills you profess to have or what you want to spend your time doing, business owners who don’t prioritize pulling in custom won’t be in business for long. Here are some tips to get you started.

Brand Awareness Is Key

You need to push your brand into people’s faces. If they don’t know about it and you, then how do you expect them to purchase your products or services? Of course, the importance of digital advertising can’t be overstated, but first you need to work on how your brand looks. There’s no point advertising something which doesn’t quite look good. So you need to start with your branding. Especially if you’re a product driven business. How does your logo look? What about the color and design. It’s always worth approaching a professional designer for these if your budget allows. Its important to have something which catches the eye. Something different which also tells the customer exactly what they need to know. Think of some logos in your head. The ones which come to you will no doubt be the better designed ones. They’re intrinsic in ensuring you’re known to customers.

Website Design Is Everything

Sure, you need to pull people towards your website first. But once there, then what? It needs to be well designed. It needs to incorporate you logo and design. Most of all, it needs to be easy to navigate. The best websites around are super easy to navigate. That means it’s easy to find the product they want, then it’s easy to stick it into their basket and buy it. If they have to jump through too many loopholes your customers might get a little tired and just leave. Likely going to one of your competitors. It needs to be logical. You also don’t want to put too much on there. Keep it simple and easy. Make sure there’s a section for people to contact you if need be. Because it gives you a chance to make something better, and it also enables you to improve upon feedback received. Take some time to look at your competitors websites too. Look at what they’re doing well and where you can improve. Any niche you find will give you an angle to capitalize on.

The Promotion

People can’t resist a good promotion. They love sales of all kinds. If you really want to pull people to your website, that’s the way to do it. You need to be clever about it though. Don’t be one of those businesses who have the same sale ongoing all the time, otherwise people will begin to see that as your base price. Do it infrequently and it’ll be a lot more powerful. You need to shout about it of course. Use your advertising channels and social media. Word of mouth will help too but not in the same way. Also ensure your website has the space to withstand the high amount of traffic a promotion will hopefully generate. If it goes down, a lot of people might not come back to see if you’ve fixed it. On the same note, ensure you have stocked up on your products beforehand. It's a fine line, you need to ensure you have enough to fulfill your promotion but also don’t want too many in case you’re left with a lot of left over stock. This is even more important if you manufacture the products yourself. If you manufacture bespoke to order products, make sure you have enough staff on hand to fulfill the orders here too. Whether you use a coupon, an internet discount code or any other method of applying the promotion, make sure it’s consistent across the board and for everyone.

Out Of Office: Preparing Your Team To Work From Home

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It’s no secret that the Covid-19 outbreak has had a big impact on businesses. The ripples of this world disaster will be felt for generations, and many people are already looking for ways to improve their life once the chaos is over. For businesses, one of the biggest changes coming out of the lockdown is remote working. With so many people switching to working from home, companies across the world have had the opportunity to feel the benefits of working like this. But how exactly are you supposed to prepare your own business to operate like this? Let’s take a look.

The Tools They’ll Need

There is a range of different tools that will be required for a team that is working from home. Many of these will also be found in your office, but this doesn’t mean that people will have them at home, and you may have to provide some support if your employees can’t afford all of the tools you need them to have. You can find some examples of the sorts of hardware your employees will need below.

Computers

It will be very hard for your team members to work without access to a computer, but this isn’t a tool that everyone has access to at home. If your employees don’t own their own computers, this is something you will have to provide for them, as devices like this are simply too expensive to expect people to provide for themselves. If people own their own computers, they will usually be happy to use them for this. Companies like Dell offer great leasing options to businesses looking for machines like this.

Internet Connections

Alongside a computer, your team members are also going to need a reliable internet connection in their home. Most people will already have this, but even the most reliable networks fail sometimes, and this makes it worth putting provisions in place in case one of your team members if left without a connection. Providing your team with wireless hotspot devices can be a great way to achieve this goal. You can pre-load them with enough data for a day’s work, providing you with an excellent safety net.

Smartphones

Those who don’t own a computer will probably have a smartphone of their own, but this is something you will probably need to provide to your team members. Most phones can only hold one sim card, making it difficult to handle both personal and business calls on a single device. Smartphones don’t have to be expensive, and you can choose low-spec models for this sort of work. Of course, though, it makes sense to be careful that they will be able to handle the workload your team gives them.

The Software To Drive Their Work

Alongside hardware tools, your team will also need to have access to the right software to be able to handle their work. There are loads of tools out there that can make collaboration between a large team more manageable, but you need to set this up properly to make sure that it is working.

Cloud Tools

Cloud computing has become a huge area over the last few years, and many companies rely on services like this to power their work. You can investigate cloud computing services by yourself, though it often makes more sense to talk to an expert when you’re getting this sorted out. Office 365 is a great example of this, providing you with file sharing and document creation tools that will keep your team connected no matter what they’re doing.

Specific Tools

Alongside the cloud tools your team uses, it’s likely that they will need to use more specific software, too. If you have your own programs that have been built for your business, giving your team access shouldn’t be too hard. For subscription services and paid software packages, though, you may have to buy additional licenses to cover the whole team. It’s always worth making sure that you’re paying for the software you use.

Management & Control

Finally, as the last area to consider in all of this, it’s time to think about how you’re going to manage and control your team when they’re working from home. Offices have the benefit of providing pressure to employees, ensuring that they keep working while they are in. At home, though, this pressure won’t be there, and this can cause some problems.

Work Management Systems

One of the biggest challenges that come with working from home is knowing which pieces of work need to be done first. Thankfully, there are a lot of tools on the market that can help with this, with options like Asana providing an easy way for employers to set deadlines, assign work to specific members of the team, and keep track of all of the work that is being done. Of course, though, as a big part of this, you need to make sure that your team knows how they’re supposed to use these tools.

Communication

Keeping in constant communication with your team can be an excellent way to make sure that they’re on track with their work. Many cloud service providers offer real-time chat systems that can give your team the chance to talk things through while they work together. You can create a group chat that will include everyone, providing you with an opportunity to connect everyone together while they’re stuck at home. People can ask questions, you can chase them up, and everyone will feel like they are still part of the team.

With all of this in mind, you should be feeling ready to take on the challenge of preparing your team to work from home. As more and more companies start going down this route, it’s only going to get more common to find services and tools that can help with it. Of course, though, this doesn’t mean that it will be easy for you, and you may have to work extremely hard to ensure that your team is in the best possible position.

Tips That Will Help You Modernize Your Brand This Year

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Running a modern brand is hard work, but there is definitely scope to be successful and make the most of the opportunities you have. You need to look at what you can do to come up with ideas that will help you improve the company and the way it is run. This is something that plays a massive part in the process of improving the business, and you need to get the most out of this right now. 

You have to take steps to help you make the most of your business and the way your brand is improving. There are so many ideas that you need to think about when it comes to getting this right, and you have got to consider what it takes to achieve this. Here are some of the key ways of being able to improve and modernise your business and brand for 2020 and beyond. 

Image by Engin Akyurt from Pixabay 

One of the key things you are going to need to get sorted is that you should look to outsource as a business as much as you possibly can. You have to think about the different ways of being able to outsource things in your business to make the most of them. When you are outsourcing, it is essential for you to make sure you look at some of the key parts of the business that you can send out of the company and get freelancers to deal with them. This is an essential way of improving efficiency and saving money when it comes to running the business correctly.

Rebranding

You might also need to think about the important steps you can take to rebrand the company, and this is something that can actually have much more of an impact than you would think. There are a lot of elements that play a part in helping you rebrand your business, and you need to look at how you can approach things from a more modern perspective. You need to think about how you can modernise your business and what it takes to make the most of this. This is something you are going to need to get right moving forward, and you can do so much when it comes to improving the business branding for the future. 

Diversify Your Employees

It is important to consider what it takes to make the most of the staff base you have in the business, and there are a lot of things you can do to achieve this. It is important to come up with ideas that will allow you to diversify your employees, and this is hugely important for cultivating a modern brand. You need to have a strong and stable body of workers, and a diverse pool of employees to call upon who would be able to improve and boost your business in a lot of different ways. Make sure you think about this when it comes to the hiring process, and try to get this right as much as you can.

Be More Active on Social Media

Now, when you are trying to improve your business as a whole, you need to make sure you look at how you can make the most of social media sites, and try to use them to your advantage. Try to make the most of your Facebook and Twitter profiles and use them to help elevate your business to the next level. You have plenty to consider here, and trying to get the profile as amazing as possible is really important. This is going to go a long way towards enhancing the reputation of your business and trying to focus on doing as much as possible to get things right. There are a lot of factors that play a role in making the perfect social media profile, and this is something you need to focus on moving forward. 

Approach the Work Environment Differently

Now, the working environment is important, and it can vary a lot from business to business these days. There are so many things to think about here, and the more you can do to get this right, the better it will be moving forward. This means you have to consider things like how office sharing is different than coworking, and you should also look into things like hotdesking. If there is one thing that this global pandemic has taught business owners, it is the advantages of being able to work from home. This can sometimes be essential to the future of a company, and there are a lot of things you need to consider here. Make sure you look at the different approaches your business can take to the working environment, and how this might benefit the company.

Think About What Customers Want

Something else you are going to need to get right and focus on here is thinking about what customers want. There are some amazing things that you need to get sorted as a business owner, and one of the most effective ways of running a successful, modern brand is to think hard about what your customers want. Giving modern customers what they want is one of the biggest challenges for a lot of business owners these days, and the main reason for that is because of the fact that their needs and wants are forever changing. You have to make sure you focus on doing your best to boost the business and the approach it takes to customer service.

Image by Karolina Grabowska from Pixabay 

There are a lot of ideas you need to keep in mind when it comes to modernizing your business, and this is something you need to make sure you get right as much as possible. Try to think about the different ideas you can use that are going to allow you to improve the brand and modernise the company. It has become more important than ever for your business to be malleable and think about the future, and these are some of the best ways of being able to achieve this right now.

How Efficient Are You In Communication?

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Good communication is key to running any business. But what makes communication good? Clarity is important, but so is the ability to message and respond quickly without making errors. Here, we’re going to look at some of the pillars of efficiency in communication, both internally and externally, and some tips you can take to make your business better at communicating.

Know what can be sent in an email

Unnecessary meetings are a plague across all sectors and all industries. The next time you are considering having a face-to-face, especially with multiple people, ask yourself if it can be sent in an email. If it’s mostly a one-sided instruction or request for them to provide feedback in the longer term, the chances are that it could be.

Follow up in writing each time

With some simple note-taking software, you should make sure that any time you have an IM discussion, meeting, video conference, or other communication, you are taking notes. It’s easy to forget actionable points and other key details, which can lead to misunderstandings and other work inefficiencies. Make it a habit across the team to follow up meetings in writing, including sending an email summarizing the points of discussion. That way everyone can stay on the same page even when later distractions come along.

How much time is wasted on constructing the message?

When it comes to written communication, be they physical letters or emails, your team is naturally going to be concerned about how professionally they represent the business. As such, they can spend a lot of time formatting and styling a message before sending it. While important, this can be time-consuming if they have to do it again and again for all business documents. Template software can help you create a company-wide house style once, which your team can then apply to messages quickly and easily.

How easy is it to reach the right person?

When it comes to reaching someone directly, especially through the phone, you should look at just how easy it is to reach them and whether there are unnecessary steps between callers and the person they want to talk to. A good VoIP system can shorten unnecessary wait times by quickly rerouting calls to the individuals that they are supposed to go to.

Do your employees know how to communicate?

As much as it is prized as one of the most in-demand skills, verbal and written communication are not taught nearly as widely as they should be. If your team needs to sharpen its communication skills, then you should look at training courses that can help them learn them. The ability to distill any message down to the most vital information can help your team collaborate much more effectively, but you shouldn’t assume your team can just do it without training.

As vital as communication is, you need to ensure that your team is equipped with not only the tools they need but the skills they need to do it effectively. Hopefully, these tips see your team managing a much better back-and-forth in the future.

5 Reasons Why Your Small Business Needs A Lawyer

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When a business is just starting out, there is a temptation to keep costs as low as possible for obvious reasons - you are probably not making a great deal of money, to begin with. For many, the first time they think about hiring an attorney is when they are in a legal pickle. However, if you want to really protect your business, it is important to have one on your books from the beginning. In this post, we find out why:

To help you draw up contracts

Every business, no matter what industry it is in, no matter whether there are 10,000 employers or one, no matter if it is local or global, will deal with contracts at some point. This may be with clients and customers, vendors, partners, or employees. Contracts have to be legally watertight to protect all involved, but they can also be very complex. An attorney for a small business can help you draft or look over them before anyone signs anything that can tie them down. Contracts can be complicated to get out of or change if something key is overlooked, so ensure you have the professionals on hand before putting pen to paper.

To protect you from lawsuits

Sadly, we live in an age now where lawsuits are launched for even the most minor of things. If your company was to be hit with one by a disgruntled customer or an employee needs to be fired, they can work with you and the other parties to ensure a fair resolution for everyone involved before it damages your wallet and company reputation.

To make sure you comply with federal and state compliances

There are so many things that you have to think about when setting up and running a business, both on a state and a federal level. It is easy to miss something or get something confused, and when it comes to laws and compliances, you do not want to get it wrong - the penalties can be devastating for your business. A reputable attorney will be able to provide the most up to date guidance on legislation and compliance so that you can be confident that you are always operating within and above the law.

To file copyrights and patents

This is not a necessity for all businesses, but if you have come up with a product or a truly unique service, an attorney can help you to file the appropriate documentation for patents and to protect your copyright. They can get this done quickly before anyone else grabs ahold of your great ideas and runs away with them.

Disputes and exit strategies

If you are working in a partnership, there may come a time when it needs to be dissolved. Perhaps someone wants out of the business relationship, or they become incapacitated or die. An attorney can work out the simplest way to untangle all the knots and make it a smooth and seamless exit for the people involved. 

5 Challenges Graduates Will Face This Year

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The economic crisis due to the coronavirus pandemic has brought business to halt in many fields. This means that it’s difficult for recent graduates to get their careers started. There is a higher rate of unemployment, and many companies just can’t afford to take chances. For those of you who have just finished your degree, don’t let these obstacles get in your way just yet. Here are some examples of this year’s challenges and how you can overcome them.

Unemployment

Learn to be persistent. Unfortunately, 2020 isn’t going to be the best year to graduate. Due to the impact of the COVID-19 pandemic has had on the economy, there has been a surge in unemployment. This is the result of social distancing restrictions and increased risk. CBO has forecast a 16% unemployment rate this summer, and further into 2021. To overcome this, the best thing you can do is be proactive and get the ball rolling early. Apply for as many things as possible and branch out into different sectors. Remember that the crash will only be temporary.

Lack of choice

Learn to be flexible. Although it’ll be more difficult to find work in your preferred domain, you will get a job faster by making more effort to look and taking more risks. This year it’s important to prioritize work over choice, start earning money, and gaining experience. After the temporary crash, it’ll be easier for you to change fields and you’ll have some transferable skills as well. 

Online focus

Sharpen your digital skills. At the moment more than ever, employers are looking to hire people who are capable to work online and have a high level of IT skills. The digitalization of many fields has been accelerated, so it’s vital you don’t lose out because of a gap in your skills. This is the future of most businesses so spend your time unemployed preparing yourself for a digital job. 

Too much time off

Prepare for the next qualification. If you’re not getting anywhere with your job search, now is the time to move on to further education. Make the most of this temporary lull and do an online Master’s or that online doctor of physical therapy program you always planned on doing. Make this time count towards your future. 

Stuck at home

Take advantage of the many benefits of eLearning. Just because you’re not allowed to go to classes doesn’t mean you can’t study. Online courses are just as prestigious as in-person ones, and there are even discounts and offers due to the current situation. Use your time at home to the fullest by studying a new course online, and prepare yourself for the next stage. 

It’s inevitable that this year and the next are going to be challenging. The best thing you can do is focus on the end game. You have plenty of time to finally concentrate on your studies and finding the right path for you. Any experience you gain along the way will only be beneficial. 

Plan The Perfect Business Launch

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A business launch is a reason to celebrate, particularly if you’re about to bring new products or services to the market. Often, a launch signifies the start of a trading period following years of hard work, so it’s something you’ll want to savor and enjoy.

However, it’s important to make the most of your company’s launch and use it to increase brand awareness. Whether you’re launching a new brand, a new product line or new service availability, marketing it effectively will ensure you can build up a customer base far more quickly. With this in mind, take a look at these top tips and start planning the perfect business launch today:

Assess the market

Once you’re ready to launch, there’s no doubt you’ll be eager to get on with proceedings. However, this doesn’t necessarily mean that your target audience is ready for you just yet. Don’t overlook the importance of external market conditions when it comes to deciding when to launch a business, product, or service. With numerous variables to consider, a competing product launch, an economic recession or simply a lack of technological advancement could mean that it’s sensible to delay your launch. 

Plan ahead

Don’t let your launch come and go without making a big deal of it because, if you don’t, no-one else will! A good launch can take months or years to plan, so don’t leave everything until the last minute and risk missing out on the fiscal benefits a positive launch offers. With a strategic and savvy approach, you can even incorporate pre-launch activities into your timeline and really leverage the process for better gains. 

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Give people something to remember you by

When you’re launching something new, give people something to take away with them that will continue to raise awareness and create a long-lasting impression. A pen is a good way to stay top of mind and can be used to successfully target any demographic. As well as providing people with something useful, a pen is something that will be used frequently and routinely, so you can ensure your brand is directly in front of your target audience on a regular basis. 

Work with influencers

Influencer marketing is all the craze at the moment and it’s easy to see why. Many influencers have loyal fanbases of millions of people, so matching your brand with an influencer who has a similar target audience could be a great opportunity for your business. With a receptive audience already established, prompting engagement becomes a whole lot easier. 

In addition to this, most fanbases place a significant amount of trust in the influencers they follow or subscribe too. When an influencer endorses your brand, product, or services, it boosts your reputation and ensures your target audience creates positive associations with your brand. 

Getting Ready to Launch

If you’re in the process of building a business or developing a new product or service, you should already be thinking about how you want to handle the launch. While this can take time, expertise, and energy, there are plenty of agencies and specialists on hand to provide the bespoke advice and assistance you need. 

Starting a Home Business: What You Need to Know

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Starting up a home business can be a rewarding experience and offer great flexibility in how you make your money and spend your time. However, starting a home business isn’t a quick process and requires thoughtful consideration, long-term commitment, and a solid understanding of the work that lays ahead. To help get you started on the right track, here are the best tips to consider. 

Set up a Business Plan 

Before registering your business, having a well-grounded business plan can help keep you focused, and is ideal if you are considering funding in the future. Your business plan should aim to include an overview of your business idea, who your target audience is, how you propose to drive sales, and the goals that you would like to achieve. 

Identify the Right Products or Services  

Take time to figure out the product that you want to sell and make this as easy as possible. The first crucial key to being a successful entrepreneur is to develop the ability to identify competitive markets and offer products and services that have higher chances of selling. It’s important to note that products and services that are being consumed are forever changing, meaning what was popular five years ago may no longer be in demand. Ask yourself if the product or service you’re planning to sell is feasible, and more importantly, do you personally enjoy or like it? You’ll also need to take time to decide on a company name that reflects your business’s values, and determine a suitable price for your products or services. 

Get a Business Address

Obtaining a professional business image and protecting your own privacy and security starts with a commercial business address. For home-based businesses, buying a virtual address from services such as physicaladdress enable you to enjoy the benefits of a physical office while requesting management of your important mail remotely. 

Create a Landing Page 

As typical business homepages are often overcrowded with information, a clear landing page will enable you to start collecting emails for business via contact forms, and will help guide customers in the right direction  to buy your products or services. Creating a landing page is an indispensable aspect of marketing - the best business landing pages should capture the particular target audience with supporting photos of videos, offer additional important details and information that your customers should be aware of, but above all it should clearly demonstrate why they should choose your goods or services over your competitors. 

Promote your Business’ Social Media 

In our digital era, social media is an essential element in any business’ marketing strategy in building a community of customers. It can be extremely beneficial for the visibility of your business to respond and engage with customers via comments on your social media platforms. Utilise story features and frequently encourage people to use the convenient “Swipe up” feature to drive further engagement to your website. For a higher chance of generating more sales, remember to link all your social media on each of your active platforms.

Businesses Are Crying Out For These In-Demand Skills

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The type of skills that businesses want changes through time, but there is a surprising degree of continuity. It turns out that most companies require employees to have specific skill sets to thrive. 

If you want a thriving career, it pays to know what these are - literally. 

So what are employers demanding in 2020? Let’s take a look. 

Blockchain Skills

If you thought that cloud computing skills were the number one priority for businesses in 2020, you’re wrong. It’s actually anybody who understands the blockchain. 

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Many analysts believe that blockchain could be the most crucial technology of the decade - perhaps more so than AI. The tool has the ability to reshape the very market itself radically. Instead of having centralized gatekeepers, like banks and governments, the tech lets you shift trust to the network itself. In the future, it may be feasible to trade with somebody on the other side of the world you’ve never met without worrying about losing money. Blockchain creates an immutable ledger of transactions and stores it in the network itself, making fraud next to impossible. 

Companies are looking to take advantage of this technology to build new products and lower their costs. And they’re desperate for people who actually understand how it works. 

Analytical Reasoning

Data is fast becoming the foundation of practically every business. Companies need it to gain insights into how they should modify their processes and what customers want. Very few enterprises are willing to leave it to chance. 

There has been a surge, therefore, in people interested in becoming a business analyst. New entrants into the job market see it as a way to secure long-term employment and embark on exciting, fulfilling careers.  

At root, analytical thinking requires learning both statistics and strategic thinking skills. Once you get to grips with the basics, you can infer knowledge from numbers in a database and create value for executives. 

Artificial Intelligence Skills

A couple of years ago, artificial intelligence skills were massively in demand. Companies from Facebook to Google believed that we were about to enter an AI summer when cognitive computing would enter a golden age. 

Progress in the field has been impressive, and it is still in massive demand. However, it is becoming clear to many researchers that scientists need to make further fundamental breakthroughs before we get genuine, general-purpose intelligence. 

With that said, the science of AI progressed enormously over the last ten years. And so for this reason, there is a tremendous demand for people with the skills to transform that information into new products. 

Affiliate Marketing

Traditional advertising is in a long-term secular decline. As younger generations flock to social media, companies are discovering that they need people who understand the landscape. Affiliate marketing skills, therefore, are in high demand. 

In case you don’t know, affiliate marketers work on behalf of companies, partnering with them to sell their products through third-party channels. These marketers often have better access to influencer communities than companies themselves. Demand for people with this hard skill is going to skyrocket as online digital marketing becomes more pervasive. 

Emotional Intelligence

Emotional intelligence and IQ tend to go hand in hand. Many companies, however, make the distinction, suggesting that there’s a difference between the two. 

Firms ask for people who can effectively respond to their own emotions and those of others. They need individuals who can perceive the feelings of customers, clients, and colleagues, and consider them while performing their roles. People with high EQs tend to progress further in their careers than people who don’t. 

Collaborative Skills

Working in a team is another highly sought-after soft skills employers are looking for right now. 

Companies now realize that teams are more important than ever before. You can’t build world-beating products, relying on individual employee skills. Instead, you need a range of experts who can all communicate with each other. 

People who display both a high level of technical expertise and collaborative skills are scarce. Usually, you get one but not the other. If you have both, you will be able to make more money than your peers. 

The Ability To Adapt

As the coronavirus makes clear, businesses need people who can adapt to changes in circumstances, no matter what the world throws at them. 

Adaptable people tend to be open-minded, positive, and keen to learn. Furthermore, they can maintain their professionalism, even when feeling the pressure. They tend to be less prone to burnout because they can better regulate their behavior. And this makes them more valuable to their bosses. 

Planning a Corporate Event? Use These Tips to Keep Everyone Safe

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Corporate events are always a big deal, no matter the reason. Maybe you’re planning a public event as a promotional tool or for customers of a business you work with. Or, maybe you’re trying to prevent employee burnout by doing something fun for your workers. 

Whatever the case, it’s important to keep everyone safe during a big event. 

You’ll undoubtedly have a lot of other things on your plate to make sure the event goes off without a hitch, but safety should always be a top priority for the public, and your employees. 

So, what can you do to make sure your event is a success while ensuring everyone’s safety and security? Let’s look at a few tips. 

Stay Organized

Organizing every last detail of your event is crucial when it comes to safety. That starts with choosing a reliable venue, in a safe neighborhood. You’ll also want to make sure the venue is ADA compliant, so everyone can safely enjoy your event. 

Working with vendors, making sure invitations have been sent out on time, and even working with on-site security ahead of time can help to ensure that everyone remains safe and looked after. It can also be a good idea to use crew scheduling software to get the right people on-staff for your event. This kind of software makes sure everyone is on board with when they’ll be working, what their responsibilities will be, and will allow you to communicate with them as needed. 

Don’t Make Last-Minute Changes

One of the biggest reasons for being as organized as possible is to avoid the “last minute change”. While it’s important to be flexible (because things happen!), don’t make sudden changes at the last possible moment just because you think something could be better or different. 

Last-minute changes tend to cause confusion and miscommunication, and they can lead to missteps and accidents. Not only can it make your corporate event look less-than-professional, but some changes could even put people at risk if they’re not sure what’s going on. 

Have a Tactical Plan in Place

There are some things that are simply out of your control that could threaten your event. Things like weather, technical difficulties, or even a local traffic accident making vendors late can all throw a hitch in your plans. 

The most important thing you can do is to have a backup plan for keeping people safe. If severe weather is threatening your event, it’s a good idea to have a backup location for people to safely stay. If something breaks, keep people away from it, and keep yourself safe by purchasing liability insurance for the event. 

At the end of the day, you might experience some backlash from the individuals who were upset about their good time getting ruined, but you can take comfort in knowing you did what you could to keep them secure. 

If you’re planning a corporate event of any kind, make sure you have the right people on your crew, the organizational skills to pull it off, and that you make safety your largest priority for everyone involved. When you’re able to do those things, you can actually find the time to enjoy your event, rather than stressing over it.