Michael Levitt's Blog, page 126

Where Are The Leaders? How Strong Leadership Helps Prevent The Riot Mentality

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When we are in the midst of a pandemic, and people start rioting, burning down buildings and looting, you know the temperature of people in the U.S. is not well.

Where are the leaders?

When people feel their only option is to riot, loot, and destroy, there’s a systemic problem that needs to be addressed.

Where are the leaders?

Misbehavior by police officers is not a new concept. When George Floyd met his untimely death due to the actions of police officers, we have to ask ourselves:

Where are the leaders?

Testosterone is a problem that can overrule one’s ability to think with clarity in a situation. Based on the video we’ve all seen, it appears that testosterone played a factor in this situation.

I have family members that serve in law enforcement. I have friends that have African heritage. My first friend in elementary school was black (or brown, as I commented to him when I was a child, and I wasn’t white, I was peach.)

Where are the leaders?

Several cities are now under a curfew to help prevent additional rioting and looting. Tensions are high and people have been frustrated for a long time about many situations, not limited to a pandemic and police misbehavior.

Where are the leaders?

Strong leadership demonstrates accountability. Weak leadership points fingers. Strong leadership goes to the opposing parties and seeks to understand and truly listens to the concerns of others.

There is a lot of healing to do in America. The negativity in politics ON BOTH SIDES is disgusting. We can do better.

How can the healing begin?

Every police chief with the mayor of every city needs to hold a press conference and say that police brutality and misbehavior will no longer be tolerated, and every police officer needs to undergo real crisis intervention training and learn diffusion techniques to keep their testosterone in check

Every citizen needs to do the same. Learn crisis intervention and diffusion techniques. Looting and stealing and destroying doesn’t fix anything. Yes it brings awareness to these long-standing issues, but you can’t fix a wrong with a wrong.

Our Governmental leaders need to lead, and not be so damned sensational in pointing fingers, less tweeting and more leading, please.

Everyone needs to find the common ground where we all stand.

Seek to understand the points of others, without condemnation and hate.

Quit the herd mentality and develop your own thoughts and beliefs, with love and compassion as the foundation of your being.

If we collectively sought to understand each other’s points of views without all the added angst and noise, situations like we are seeing right now wouldn’t be happening.

Love conquers all. Leadership and Love both start with an L.

Be well.

4 Tips to Launch Your Online Business Smoothly

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The pandemic and the ensuing lockdown have changed the life of the majority of professionals and workers, possibly more than we are ready to admit. Learning how to work from home might make a difference in whether your business will survive the market in the next years, so implementing measures today is paramount. On the other hand, many individuals have taken this particular period as the launching pad for the online business they had in mind to build. Before diving into today's fierce market, read the tips below!

Analyze the market

Understanding today's changing market is paramount, especially for younger start-ups and online businesses. If you are not sure what your company's target market is, start by creating a customer persona - or the ideal buyer. 

While drawing this portrait, avoid leaving out any detail, as these can help you figure out what problem your customer might be experiencing and how your product can solve it. This analysis will also indicate whether the market is saturated, or there is still a niche you can leverage.

Consolidate your routine

Working from home is not a fad that we can expect to fade away soon. Therefore, learning to conduct business in this new way is paramount. On the other hand, without the necessary work schedule and routine, it is easy to cross the line between personal and private space often. In turn, this can lead to decreased productivity and focus. 

Instead, carve out an area in your home to dedicate to your professional tasks and ensure to benefit from privacy and quiet. The perfect routine is not the same for every professional, so you should expect to try different combinations before identifying the right one.

Outsourcing 

Transforming your side hustle or passion project into a profitable business can yield great rewards and satisfaction. However, such a project does not come without obstacles and challenges. Taking everything upon yourself can distract you from the business goals.

Therefore, entrepreneurs need to understand what are your strengths and weaknesses. Indeed, while you might be an excellent manager, you might struggle to develop a marketing strategy or design a website. 

Naturally, you could learn those skills, but picking the right time to launch a business can make a difference between its failure or success. Therefore, you should consider outsourcing those services that you are not able or ready to implement. This choice can require an initial investment, but it is likely to yield better results than expected.

Invest in technology

Trying to launch an online business without investing in the right technology can cause your project to lose its competitiveness rapidly. With the right tools, however, you can reach more clients, operate more smoothly, and increase your website's professionalism. Moreover, especially if you are working with a team of experts, you should consider going private with your cloud service to enhance your young company's security level.

Investing in high-tech equipment can represent a significant investment at first. Still, it is also paramount to take your business to the next level and make sure it stays competitive in today's market.

Embrace Working From Home To Futureproof Your Business

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In the pandemic world, businesses have had to shift their ways of working at breakneck speed. Only a few months ago, business was booming, the economic climate looked secure and new startups were springing up on a daily basis. Now, you need to think about how you can survive this Covis-19 crisis and come out the other side a viable and money-making venture. You need to consider the joys of working from home. Previously, working from home was permitted maybe once a week on a Friday, and was seen as a day where productivity probably wouldn’t be as high as those days spent in the office. However, fast forward to now, and working from home has become the norm. Employees have proven how working from home is a viable way of working. Productivity has remained high and all tasks have been completed without the need for the office. Take a look at why you should embrace working from home to futureproof your business.

Meetings

While face-to-face meetings are always worthwhile when making the initial introductions, after this they can feel a little unnecessary. The emergence of Zoom during the coronavirus crisis has meant that we can communicate with individuals and groups from the comfort of our home office or sofa. Virtual meetings have allowed working from home to be a viable method of working. Virtual meetings are set up so that people from across the globe can join and communicate. With a top-quality WiFi connection, important issues can be discussed, presentations can still be planned and professional development catch-ups can still be had.

The Cloud

The joy of the cloud means that USB sticks and hard drives no longer need to be relied on for document storage. Wherever you are in the world, you can still log into your corporate network and access files on the cloud. The storage on servers can be private and secure meaning that your company assets remain safe and accessible to those with permissions. If you work in the world of finance, you can utilize banking automation software to digitize your loan process, manage your assets, and schedule controls. You don’t have to be in the office to achieve this - you simply need access to the software online.

Morale

A staff team is central to the running of a business. With low morale, you risk an unhappy team. This could result in a high turnover of staff, low productivity, and a lack of buy in to your business vision. You need to ensure that your employees are content and feel valued. By empowering them to work from home, you are trusting them to work hard and be productive. The joy of working from home for employees is being in comfortable surroundings while still being able to engage with work colleagues. By giving them the freedom to choose where they work, you could end up reassessing your office requirements. You may lease a smaller space resulting in less costly overheads.

Follow this guide and embrace working from home to futureproof your business.

Four Mistakes You Must Avoid When Constructing Your Next Office

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As your business grows, the time will eventually come when you need to move into new premises. Ideally, this process should be smooth, allowing you to pick up where you left off, with relatively few issues. In reality, though, it can be a real pain - so much so that you wonder whether it is worth the effort. 

Problems tend to arise in the planning and construction phase. You think you have everything sorted, but you discover that you’ve overlooked something - and that’s when the trouble can start. 

In this post, we’re going to take a look at some of the most common mistakes you need to avoid when constructing your next office. Please take a look at the following:

Relying On Vague Contracts

If you think the old-fashioned idea of a gentleman’s agreement is all you need to pull off a professional project, you’re sadly mistaken. Companies and contractors typically get into trouble when they haven’t thoroughly thrashed out the details of their agreement. Disputes over the specification can settle in, and you wind up with a full-blown relationship breakdown. The costs of sorting things out can be high, especially if there are legal implications. 

The trick here is to specify everything in the initial document. You want to clarify the scope of the work, what will happen, and when, and the amount you will pay. None of these factors should fall into dispute. 

Failing To Integrate Design And Construction Teams

Ideally, design and construction teams should share reprographics and work on plans together. Everyone needs to be in the loop. Sometimes, though, design teams can assume exclusive authority over the direction of the project, even if their ideas are infeasible. 

Planners and designers, therefore, need to integrate their methods and work on things at the same time. There needs to be a two-way consultation and a period of modification before settling on the final concept. 

Running Meetings Without A Plan

Office planning meetings are a necessary evil - something you must do to ensure that everyone is on the same page and that your move is successful. 

The problem is that the majority of managers aren’t used to running these sorts of meetings. Sometimes, they descend into madness, with everyone trying to give you their two cents. You bounce from topic to topic, never really deciding on anything. 

When organizing meetings, you only want to invite relevant people, not the whole team. Furthermore, just because your calendar says you have a meeting scheduled, doesn’t mean you have to take it. Think carefully about whether it will provide any value to your enterprise. 

Finally, set a time limit for the meeting. It will help reduce procrastination and focus minds. 

Uncovering Surprises In Demolition

It is common for companies moving offices to find “surprises” during the demolition process. Rare archeological sites, damp, and drains can all cause issues and delays, setting planning back. 

You want to avoid this wherever possible by getting a site survey. Specialists will come in, check around, and then see if anything could impede your move. 

How To Contact People Who Don't Know They Need You

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Businesses offer a fabulous array of services designed to improve the lives of the people they serve. Getting the message out, however, can be something of a challenge. There are millions of products out there. Matching the right people to the correct goods isn't an easy task. No market is perfect. 

Therefore, entrepreneurs need to make a point of contacting people who don't know they need them. The entrepreneur's role is to convince them that their services are indispensable and have value in their lives. But making the first contact and getting to that stage isn't always easy. Most people live their lives oblivious to the services out there. 

So how do you contact people who don't know they need you? What's the solution to this frequently-occurring business dilemma. 

Position Your Business In A Positive Light

Most people want to know how you can help them, even when they're not actively looking for you. For some, it is fascinating to find out how a company might be able to make their lives convenient. 

Remember, there are a vast number of people out there who are tired and burned out. They're looking for services that will take some of the stress out of their day and free up time.

Keeping your business upbeat and positive, therefore, is a great way to convince people that you have something you offer. Highlight the fact that you have something different from the rest that makes you better, but avoid putting your competitors down. Be open and honest in your language while appearing confident. And make sure that your marketing materials are up to date. 

Enhance Your CRM

Getting into relationships with new customers is a challenge when you don't have adequate systems in place to manage all your new contacts. At the very least, you need business phone systems that can route calls to the relevant colleague and allow them to reach out. But on top of that, you need an effective CRM that manages your outgoing and incoming calls and records essential details. 

When you reach out to a new customer, it is vital to listen to what they say (and make a record so that you can refer to it in your next interaction). Having great CRM tools, therefore, allows you to do just this, keeping tabs on the stage you're at with each person. 

Find Advocates

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No matter what you sell, there will be people out there on the internet who will be more than willing to advocate on your behalf. Smart businesses create strong incentives that encourage their customers to promote their products to their contacts. Thus, you could offer your most loyal customers exclusive access to your premises, gated content, discount options, donations to charities, and fan appreciation events if they help you out. 

Hopefully, these tips will help you contact people who don't know they need your help. Remember, there is always a huge untapped market of people out there, desperate for goods and services that add to their lives. 

What Your Retail Outlet MUST have In This Day And Age

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We’re delving further and further into the future, and from a business standpoint, that means more transactions are taking place online. It’s becoming more and more convenient for us to do things from the comfort of our own homes – especially during this strange pandemic era. Clicking on an item and having a courier service deliver it seems like a no-brainer at this point. Either that, or we download whatever we purchase immediately onto our device. We barely have to move a muscle nowadays.

Still, that doesn’t mean real, physical, tangible outlets don’t still exist – and do very well, of course. A lot of us still need to get out of the house and walk into a building that is selling the goods we need. The technological era is well underway and will continue to make things convenient, but actual retail stores will not be going away for a while. 

That said, if you’re a budding entrepreneur looking to sell items to the general public in the hope of creating a fortune, then you might want to consider opening up a physical retail outlet. Having an online business is all well and good, but you need to be able to branch out (pardon the pun) and reach every single lead you can attract.

If this idea has crossed your mind, or better, is part of your plan, then you might want to consider how you’re going to approach the entire project. It’s not just a case of acquiring a building, laying out your products, and standing behind a counter. That would’ve worked in the old days (or if you’re selling lemonade), but you need to up your game a little nowadays. Here are a few things you’ll need to do if you want to compete in the retail game:

The Perfect Location

You need to pick your place carefully. People will subconsciously (and sometimes consciously) judge where you’re situated. It would be nice if you could house yourselves comfortably within an area that is rich in retail business so that you’re well and truly ingratiated, but that probably won’t happen to begin with. What you don’t want to do is land in some old, rough area that nobody will want to travel to – that’s a fundamental flaw right there. 

A Well Thought Out Floor Plan

Again, it’s not just a case of throwing any odd item on the rack and hoping someone buys. You have to think about where everything is placed and how it is placed. There are small psychological cues that many don’t even consider when it comes to the retail world. For instance, you need to leave a space at the entrance as you don’t want to overwhelm or bombard new customers. You should also trick small, impulsive products near the exit as people tend to give in and spend a little before they leave. Those are just two examples, but there are so many. 

Perfect Service

Customer service is obviously a huge part of having a successful retail store. It should go without saying, but your staff should be trained in terms of the way they present themselves. Being cordial and keeping calm under pressure are two huge parts of this job, and they’ll need them in abundance. They should also know a fair bit about what they’re selling – especially if it’s a real niche store. If you’re opening up something akin to a supermarket that sells all kinds of things, then they can be forgiven for not knowing absolutely everything about the contents. 

The Right Technology 

Nowadays, technology reigns supreme – as we mentioned at the start of this. If you’re stuck in the past, then other stores are going to be a more attractive prospect. You’ll need to bring in some digital assistance. Things like credit card machines from merchant accounts, security systems and cameras, self-checkouts, and interactive boards are all expected at the very least in the year 2020. Sure, you may not begin with all this stuff, but as you grow, they should become part of the store as standard.

The Brand’s Colours And Design 

You can’t just add whatever you like to the store’s design. Well, it’s a free world, so technically you can, but you won’t be taken as seriously as perhaps you’d like. You need to keep everything in line with how your brand looks and will always look. People become familiar with particular graphics, colours, words, and behaviours, so they might not like what they see if you go changing things up suddenly. You’re also going to want your brand, design, and colour ingrained in people’s minds – so that continuity is necessary. 

How Technology Is Helping Businesses Operate So Much Smoother

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As the years drift on, the world is becoming speedier. The way in which we do things is almost instant, and businesses are now so very fast-paced. This kind of advancement is both a blessing and a curse for businesses – and for society as a whole. We’re treated with lots of very convenient systems and pieces of technology that make life so much better for us right now. The crux of this, of course, is that many businesses need to get with the times or they’ll face being overtaken by more digitally sound, modern firms.

The technology of today can do so much for a business that is digitally switched on, though. The difference between now and, say, fifty years ago, is astonishing. So much more can be done, money can be saved, and the overall morale of everyone involved can be improved by many folds. Here are just a few examples of how technology has shifted things for the better:

Communication Is Simple Now  

It’s almost impossible NOT to get in touch with someone these days – be it in a personal or business context. From a professional point of view, CEOs and staff members alike can communicate with one another simply through the likes of conference calling programs. Obviously, with the COVID-19 situation playing a huge part in our lives, we’ve discovered things like Zoom and have been able to use them as we work during lockdown. This kind of thing can be utilized going forward once the pandemic has vanished, however. These kinds of communicative programs can help a business liaise with new contacts looking to do business, too. 

There Is Software For Just About Anything

We mentioned the communication aspect just now, but there is a piece of technology for just about any request you put forward. Different programs and phone applications are being created every single day that can help a business with handling certain tasks more conveniently and speedier. For instance, if you need a helpful way of dealing with any potential mergers and acquisitions, then you can get an m&a virtual data room at SmartRoom.com. If you need any help with your finances or bookkeeping, then the likes of QuickBooks will be able to lay things out a little more comfortable for you.

Outsourcing Work

If you need to get certain jobs done, then you can head online and find a virtual assistant. Tedious little tasks like admin can be handled by someone instantly – and they could be anywhere in the world. This kind of action has been used a lot in recent years as it’s a cheap alternative to hiring someone, and the work is done by an experienced administrator – it’ll be handled nicely and quickly. Freelancers in various verticals are also available to businesses looking for things like writing and designing.

Newer Cybersecurity Can Protect Everyone And Everything

Businesses can now work with IT companies smoothly with something called ‘managed IT support.’ This B2B partnership basically involves the IT firm watching over the systems of the client, and letting them know when any problems might occur. They can get in touch instantly and cut various issues out before they cause any further problems. 

How To Build Your Brand To Stand Out

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The term ‘brand’ is very misunderstood.  A lot of people think a brand is a logo and while the visual elements of your brand do play an important role, your brand consists of so much more than that. 

Everything you do, every person you hire is an extension of your brand.  You need to think about every possible touchpoint that your audience has with you when building your brand.  

If you’re looking to build a strong brand, have a look at the tips below for some inspiration.  

Why do I need a brand? 

It’s a competitive world out there.  Defining and living your brand and its values are going to be vital to differentiate you from the crowd and attract attention. Everything from your voicemail message to your custom product packaging is a reflection of your brand, so you have to make it goo. 

Defining your brand

Before you even think about logos and color schemes,  you need to do your research. 

Look hard at your target market and research your potential customers, competitors, suppliers, and influencers. A good overview of the market will let you set realistic business goals and objectives.  

Develop your buyer personas - these are semi-fictional profiles of your ideal customer.  They are very detailed and list their interest, preferences, potential barriers to purchase, and pain points. Be as specific as possible, they will allow you to laser focus your marketing so that you can zero in on your ideal customers, rather than trying a scattergun approach.   

Define your brand - once you know your market and who you a targeting, you can begin to formulate your brand based on your own values and the needs of your target market.  

Key messages - knowing yourself and knowing your brand will allow you to align your key messages to reflect them. 

Getting your brand out there

Each channel you use to promote your products and services should reflect your newly formed brand.  Look at your online, offline, paid, and earned media.  You need to look at the following: 

Search - your position in search engine results can seriously affect your web traffic.  You’ll need to work hard (or employee an agency) to rank well for our keywords and search terms. 

Social - once you’ve identified which social media platforms your target audience uses, you need to get up to speed on them and start building your presence on them too.  Each social media platform is unique and has its own specific nuances.  Devoting time to this at the outset will reap huge benefits. 

Inbound/content - content marketing is one of the most effective ways to build your sales pipeline and thought leadership credentials. Content can include vlogs, blogs, whitepapers, podcasts, and industry reports. 

Paid advertising - while you’re in the process of building up your SEO, paid advertising on search engines is a good way to get high converting traffic.  Ensure that your website is set up to properly engage and convert your visitors or you’ll just be wasting your money. Social advertising is also a great way to target your audience based on precise demographics.  

5 Ways to Support Staff Development

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Your team is the heart and soul of your company. It’s their creative minds and hard work that will take your business to new heights. Keeping this in mind, it’s advisable to support staff development as much as possible. To do this, it’s vital to create a positive company culture, which allows everyone to reach their true potential. Beyond this, there are several things you can do to support your employees.

Offer Free Training

The best way to support staff development is by offering free training opportunities. Your employees may already be interested in pursuing certain qualifications to help them advance within their careers. If so, put forward the funding (if this is something that you can afford to do). Companies on a tighter budget can take advantage of resources such as Khan Academy or ALLISON. Both of these offer free course content on a wide variety of subjects.

Learning Management System

Learning Management Systems can help HR to organize and manage learning and development for staff. A good system can offer both flexible courses, and extensive reporting to track progress. By using a learning management system, you can help to increase employee engagement and support the goals of your company. With these systems, you can create and design simple or complex courses for your staff. 

Mentoring Schemes

It’s a wise move to create mentoring schemes within your organizations. Doing so can help staff to learn from one another and build a support network. When you hire new and less experienced staff, arrange for them to work with an experienced mentor. Design the scheme so that staff meet their mentor at least once a week, for a catch-up and review. Encourage them to create personal-development plans, and keep a record of what they learn. Career journals can be helpful to track progress, and brainstorm new ideas.

Regular Feedback 

Feedback is highly important to support staff development, so ensure that you provide your staff with regular one-to-ones. Ask them if they require any further support within their role and what their goals are within the organization. Create roadmaps together to help them meet these aims. It’s useful to provide your employees with pointers on how they can improve their working practices, but it’s vital to be positive, tactful, and constructive.

Complementary Kindles 

Knowledge is power, and reading widely about our work industries can help us to develop new ideas. Offer your staff complementary Amazon Kindles, and consider starting a book group, where employees can read and discuss appropriate titles. Learning doesn’t always have to arrive in the form of a course, resources like books, documentaries, and seminars are just as useful. Whether it's a TED TALK workshop or attending a conference together, facilitate learning opportunities to boost productivity.

When you are planning your next team retreat, consider choosing a trip with an educational theme. Overall, use every opportunity you can to help your staff to grow. Businesses that help their staff to develop will benefit from ongoing success.

Mistakes You Must Avoid When Selling On WooCommerce

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There is no denying that creating your own e-store and running it is complicated. There are a lot of different tasks that need to be handled; from marketing and SEO to inventory management and customer service. With that being said, below, we are going to explore some of the main errors to avoid when selling with WooCommerce.

Overlooking site security

There is only one place to begin, and this is with site security. Effective website security is critical for enhancing consumer confidence in your website. If your customers feel safe to use your website and confident in your business, they are going to be more likely to purchase from you than not. 

You can use an SSL certificate to secure key areas, like the checkout process and the ‘My Account’ area. Savvy consumers are going to think twice before they purchase from a website that is not secure. That’s not all, though…

Search engines are also going to be turned off if your site is not secure. A few years ago, websites that did not have HTTPS were marked as non-secure by Google Chrome. This means HTTPS is simply a must for an eStore, as it naturally collects sensitive information. 

Overlooking convenience

One of the most critical factors when it comes to setting up an e-store is making sure that it is convenient. After all, people love online shopping because they can order products with a mere few clicks. Therefore, lengthy checkout processes are only going to frustrate people and cause them to want to shop elsewhere. Whenever you are editing your site, make sure each possible action is done in the fewest required steps.

Not setting specific Selling Locations

For a customer, there is nothing more frustrating than placing an order only to discover that you are not going to receive the item because the company does not actually ship to your location. Not only does this frustrate the customer but it means that you have to sort out a refund as well. It is a lot of hassle, which could all be avoided if you set specific Selling Locations. All you need to do is head to the Settings, and then you can head to Location(s), and from here you will be able to Restrict shipping. 

Bad product presentation

One of your main tasks with your eStore is to make sure that you deliver a great customer experience; an experience that makes people want to shop online rather than heading to their local shop. This is why you need to make sure you use high-quality photographs and provide an accurate description of the products you sell. 

Make sure the description offers meaningful information and that people can view the product from different angles. Social evidence is also extremely important when it comes to product presentation today. Reviews from other buyers are a great resource because potential buyers are going to be more inclined to believe what other consumers have to say rather than what you say. 

Failing to automate your marketing

Another mistake that a lot of business owners make when they are selling online, not just via WooCommerce, is failing to automate their marketing campaigns. There are a lot of great plug-ins and tools out there that can assist with this, such as ExoClick. If you integrate ExoClick with a powerful solution like Voluum, you’re going to make sure you have everything you need to get as many sales as possible. A lot of online stores today are parts of affiliate programs and so it is even more important that you track all of your ads so that you can enhance the number of sales you make. 

Using a poor quality host

You need to choose a good hosting company for your online presence. There are free hosts available, so this does not have to cost you anything. However, you do need to choose with care. Your web host is going to influence everything from the speed of your store to the security of it, and so you really should not cut any corners here. 

Some hosts are going to offer additional services, for example, they may provide you with VPN services, as well as back-up and restoration services. A lot of web hosts are going to offer you a free domain name as a standard as well. This is why it is vital to consider all of the options that are out there. A small tip is to also make sure that you consider the prices after the first year, as a lot of hosts offer enticing deals for the first year but then their prices go up. 

Neglecting a staging website

Another mistake that a lot of businesses make with WooCommerce is not having a staging site. This is a private, independent clone of your live site, which can easily be utilized for testing custom code, themes, and plugins. 

It is not a good idea to update WooCommerce on your live store without testing it on a staging website. This could lead to terrible things for your company. For instance, a lot of people lose thousands in data and orders because they did not test on their staging site first. 

Running an old version of WooCommerce

Last but not least, another mistake that a lot of people tend to make when it comes to WooCommerce is running an old version. Every six months, a new minor version of WooCommerce is shipped. If you do not run an up-to-date version, you are not going to get official support for plug-ins. You could also find that you are vulnerable to data breaches. 

As you can see, there are a lot of mistakes that people tend to make when it comes to their WooCommerce store. If you can avoid the errors that have been mentioned above, you can give yourself a great chance of achieving your eCommerce goals using WooCommerce. After all, WooCommerce is a popular platform but it still needs to be used effectively to be a success.