Grant Cardone's Blog

January 24, 2025

My World-Class Guide to SALES ROLEPLAY — Drills, Scripts, and More

Previously, I have shared with you all my perfect sales cycle as well as my most profitable tips to be a great salesperson. But I have a confession to make…

Those two things alone will not make you world-class like my sales department.

The reason my guys are lethal closers is because of a not-so-well-kept secret called sales roleplay.

Sales roleplay is where you practice specific word tracks, customer scenarios, and common objections that you run into every day.

These “drills” are done either alone or with a partner, depending on the area you are trying to strengthen. I have my sales team do this for at least thirty minutes each day before they ever greet their first customer.

The results of this practice speak for themselves.

In this article, I am going to lay out the basics of sales roleplay. Also, I am giving you the exact scripts you can adapt to whatever industry you’re in to improve your closing ratio.

Now, let’s turn you into a killer closer…

Why Everyone Should Sales Roleplay

The theory behind why all sales reps should roleplay is simple…

PRACTICE MAKES PERFECT.

Think about it this way…

How much more would you earn if you…

Always knew the next step to take with a customer?

Consistently overcame buyer objections?

Perpetually exuded certainty?

In the same way, wouldn’t you like to make mistakes with a team member instead of a real-life prospect?

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It is a fact that most people learn from experience. For that reason, I developed sales roleplay. It smooths out the delivery of the sales process through roleplay scenarios — without losing deals.

Below is the same series of exercises that I put my team through. It is designed to produce a certain and flawless sales force — and it works…

IT IS NOT UNCOMMON FOR MY SALESPEOPLE TO TAKE HOME SIX FIGURES A YEAR.

So if you’re ready to start making real money, strap in because this is the real secret to success in sales.

How to Prepare for Sales Roleplaying and What to Drill

Before we get into my tips and drills for effective sales roleplay, I have a word of caution…

AS YOU GO THROUGH THEM, ENSURE YOU FULLY PASS EACH EXERCISE BEFORE MOVING ON TO THE NEXT.

They are meant to build on one another and slowly increase in difficulty. The process is structured that way so you don’t get overwhelmed.

I understand you want to get through them and start closing more deals. But, moving on before you are ready will only result in wasted time.

I promise if you nail these down, your closing ratio will soar…

Set up for Success

First of all, a training session only requires you to invest time — and some cooperation from a friend or coworker.

Still, there is a couple of things that you need to set up for the environment you’ll do it in…

For example, roleplay in a distraction-free room where you won’t disturb others.

These drills can become VERY loud. You don’t want to draw attention away from fellow salespeople and clients.

That’s why my team does it before our office opens.

Just as important, you want all your attention on your training. Make sure the time and place are conducive to that.

Depending on where you work, you may have to consider practicing your sales roleplay at home. Another option is recording yourself on your cell phone to learn where to improve.

Making these arrangements can be aggravating. But remember, doing whatever it takes to get your roleplay in will pay off in a big way. That brings us to the next point…

How do you know what to practice?

Keep an Objections Journal

This second tip for sales roleplaying is not an exercise. That being said, it is a tool that can maximize your training results faster.

If you are serious about sales, I encourage you to start keeping an objections journal.

An objections journal is a personal log you will keep of the protests you hear from each customer. When you review it later, you will notice that the same ones pop up over and over…

That category of objection handling is the one you should focus your attention on first.

This practice is helpful even if you are a new hire. In that case, go around and ask the other salespeople what problems they run into the most, then start there.

Still, it doesn’t make sense to start training on those objections until you have mastered presenting yourself…

Analyze Your Body Language

The goal of roleplay is to make you the ultimate sales professional in the eyes of your customers. With that in mind, there is a hard fact about this you need to accept…

THE FIRST IMPRESSION OF YOUR PROFESSIONALISM COMES FROM YOUR BODY LANGUAGE.

Therefore, observing your mannerisms is the first practical exercise for sales roleplay.

Ideally, you will have your sales manager or colleague pretend they are a client. Then, they will go through the sales process with you…

As you “sell” them, your one-on-one partner will stop to correct you on mistakes like:

Making no eye contact.

Frowning or losing your smile

Slouching and bad posture

If you don’t have a partner, record yourself on your phone’s camera and analyze the footage. From there, you can catch these missteps on your own and fix them.

Once you are exuding a positive, composed attitude for several sessions, it’s time to ensure your sales pitch is heard…

Master Clear Communication

Whether you are an introvert or extrovert, being heard and understood while you sell is critical.

I know this sounds like a given to most of you. Nonetheless, you would be surprised at how many people cannot communicate clearly…

THIS PROBLEM IS NOT ISOLATED TO SALESPEOPLE, BY THE WAY.

With that in mind, a key exercise to sales roleplay is practicing communication. Again, these drills are done with a partner or by watching recordings of yourself.

Ask yourself these questions as you do this training:

Can you be heard from a comfortable distance?

Do you speak each word separately — without mumbling or stuttering?

Are you able to explain your product or service in simple terms?

Only when you can answer “yes” to all of these questions, are you able to move on to the next sales roleplay drill.

After all, communication is the foundation of all agreements — on which every sale is based on.

Make certain you nail this one before these exercises get really tough.

Roleplay the Sales Process

The drill in this section has two parts…

Practicing the order of the sales process and roleplaying its delivery.

FIRST, YOU ARE GOING TO MEMORIZE ALL THE STEPS OF THE ROAD TO THE SALE — UNTIL YOU CAN RECITE THEM BACKWARD, FORWARDS, OR FROM ANY STEP IN THE PROCESS.

As a reminder, this is the sales process from beginning to end…

Having a positive attitude.

Greeting the customer.

Qualifying the buyer’s needs.

Selecting the right product.

Presenting your product.

Using Trial Closes.

Writing a proposal.

Negotiating an agreement.

Closing.

Delivering the product or service.

Following up.

The benefits of being able to recall these steps on demand have tremendous benefits. The result is always knowing where you are in the process, and easily moving forward toward the close.

The second half of this exercise is where you practice what you just learned. It is time to roleplay the entire road to the sale.

I highly recommend enlisting a partner for this part of the drill. That is because, every time you miss or flub a step, you are going to start over…

Have a bad attitude? You’re starting over…

Didn’t write a proposal? You’re going back to the beginning…

Sound challenging?

Good…

PRESSURE MAKES DIAMONDS.

At this point, you can see why my sales department is beyond compare, but it doesn’t stop there.

If you want to get on their level, you have to take it even further…

Practice Handling Customers

Until now, your drills have been focused on getting the sales process down pat and executing it perfectly. Be proud of making it this far! These are important parts of becoming a world-class salesperson.

Unfortunately, you know — even if you’ve been in sales one day — that it takes two people to close a deal…

And often, the other individual pushes back.

With that in mind, I developed this sales roleplay exercise. I also want to note that this sales roleplay does need a partner. You’ll understand why in a moment.

Without further ado, this is how you run the ultimate sales roleplay training…

The End-All-Be-All of Sales Roleplay Drills

First, you are going to start a role-playing session with your partner, while taking into account everything from the prior drill.

All of the same criteria apply — i.e. starting over for missing steps, body language, etc.

Then, your “trainer” will start to use the common obstacles you’ve been recording in your sales objections journal.

At this point, you are to handle these objections and get to the close step of the sale.

Your teammate will work with you — increasing the difficulty — until you can guide your “customer” through the sales cycle…

Smoothly handle ALL of their objections…

And, seamlessly earn the sale.

Consider this drill as a final exam in a sense because of all its moving parts. Additionally, this sales roleplay scenario may take several sessions to pass.

So, don’t be discouraged. This exercise builds a world-class salesman.

It’s going to take time.

That being said, I have some scripts you can incorporate into this training once you’re ready…

Supercharged Sales Roleplay Scripts

The great news about rehearsing sales roadblocks is that there are only four types of objections you will ever run into…

Your customer will object to either the product itself…

The cost of your product or service…

The moment of purchase…

Or, the need for further approval to buy.

These categories span all industries. For that reason, I have broken them down for you by category.

So, take the script templates below and rework them to fit yours…

Product Objection

Before each sales roleplay script, I will give you the name of the close and the theory behind it.

The first one is called the Minor Point Close.

This simple word track is effective because it allows the buyer to rationalize for themselves that this is the right product for them.

Use this one often — especially when the real customer seems indecisive.

“Do you like the color? Do you like the size? Can you see yourself using it every day? Good. Then, let’s wrap it up and get it ready for you.. Sign here and here, please.”

Money Objections

When you speak to salespeople, most will claim that clients are always complaining about the money…

I don’t fully agree with that statement, but I do have a solution — the Now and Later Close.

Take a look around and you’ll see prices are only getting higher by the day. This close is built on this unavoidable truth.

This is the script…

“Let me suggest that I show you the price of doing it now and the price of doing it later. The cost now is $300K. The cost later is approximately 6% more with the new price increases at year’s end….

“That cost equals another $18K — and a monthly cost of almost $400 — that you don’t need to waste. Not to mention that with this new product, you, the company, and your clients will benefit without paying the extra cost.

“Let’s do the smart thing. Sign here, please.”

Time Objections

Third, I am going to give you a handling for when the customer wants to wait to purchase your product. The time category is different from the Stall objection we are going to discuss last.

With the Time objection, the prospect wants to wait because they are looking to have more capital, receive their taxes, etc.

The name of this close also explains the concept behind it — Never the Best Time Close.

“ There is never a best time to make this decision, as you will always have things going on. Let’s do this now and get it handled for you, so you can start benefiting now. Sign here and here, please.”

Stall Objections

Last, I am going to provide you a sales roleplay script for a Stall objection.

A stall manifests as the buyer either telling you they have approval from another party to buy or they need to “think about it.” Despite this, neither is the true reason they are hesitant.

Discovering that reason is the key to closing this client.

In these situations, ask them outright with the Reason to Buy Close.

“Excuse me, but may I ask you, are you looking for reasons to make a decision or are you looking for reasons not to?

“What are some reasons to do this?”

Keep asking until they do the deal.

World-Class Sales Roleplay Schedule

To summarize, you’ve learned a lot about sales roleplay.

Why you should train on it.

How to prepare for it.

What to drill.

Now, there is one final question…

When and how often should you practice?

Earlier in this article, I shared that my sales team practices at least thirty minutes every day…

However, they don’t just practice what they want, when they want. They follow a set curriculum, and that is my Cardone University sales training platform.

The important thing is that you do it regularly and don’t move on to another sales skill until you’ve mastered the first.

I believe sales is the road to success in business and in life — roleplay and become world-class with this powerful tool.

Be Great,

Grant Cardone

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results. We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Published on January 24, 2025 11:55

Become a MILLIONAIRE in 10 Steps

It is safe to say that most people WANT to become a millionaire. The problem is they don’t know HOW… In this article, I’m breaking all the rules and showing you the 10 steps that can make ANYONE a millionaire.

I know what you’re thinking…

“Grant, there is no way it is that simple to become a millionaire.”

First of all, I never said that it would be easy. However, I do maintain that anyone can become wealthy.

The U.S., has nearly 30 million millionaires & 17 million people with wealth up to $5 million!

(Only 3% inherited their wealth.)

When I saw these stats I knew I could create wealth despite having no connections, no money & bad credit.

— Grant Cardone (@GrantCardone) February 27, 2023

Following the steps below won’t get you rich quick…

BUT THEY WILL HELP GET YOU RICH FOR SURE.

Keep reading if you want a better quality of life for yourself and your family…

Steps to Become a Millionaire

Before I outline these steps for wealth creation, there is something important I want you to note…

THERE IS NO SHORTCUT TO SUCCESS.

You have to take ALL these steps and put in the work. And, all of this starts with the right mindset…

#1 Aim for More than $1 Million

This first step sounds odd, but hear me out…

If you set your target for $1 million, you will underestimate the effort to reach your goal. Then, you’ll fall short.

Therefore, I suggest you set your sights on at least $10 million.

Don’t get intimidated. You’re just setting a goal…

THE WORST THING THAT CAN HAPPEN IS THAT YOU ACHIEVE IT.#2 Crunch the Numbers

Once you have your goal, break down how much work you would have to do to earn that amount.

This is what I mean…

If you are paid hourly, how many hours would you need to work?

If you get a commission, how many sales do you need to make?

This formula will give you the correct estimation of effort to become a millionaire. Look, you need to have a path to follow or else you will get lost.

On the other hand, you need to have something pulling you forward…

#3 Figure Out “Why?”

The third thing you do to become a millionaire is probably the most important step of them all…

YOU MUST DETERMINE THE REASON WHY YOU WANT FINANCIAL FREEDOM — OTHER THAN MATERIAL THINGS.

If you’re in the game for cars, watches, and jets, you will eventually give up.

The answer to this question is different for everyone, but it has to be big enough to keep you in it for the long haul.

Because from here on, it only gets harder…

#4 Look at Your Target DAILY

Next, you are going to write down your goals every day — better yet, multiple times a day.

When you do this, it keeps your objective at the forefront of your mind. And in my experience…

WHAT YOU PAY ATTENTION TO, YOU GET.

Nonetheless, relying on the laws of attraction alone won’t bring in the cash.

#5 Be Hard on Yourself

Now, I believe that there are so few wealthy people in the world because people have a hard time with this step…

DISCIPLINE.

Real, lasting success requires you to be focused and consistent — as well as do what others won’t.

Working before and after hours in addition to weekends is all par for the course if you want to become a millionaire.

Simultaneously, you’ll have to dominate step six…

#6 Master Your Craft

We all have something that we can do better than anyone else, and I’ll share a secret with you…

IT MAY BE SOMETHING THAT YOU HATE DOING!

There is only one surefire way to get overpaid, and that is to become great at what you do. So whether you are “passionate” about it or not,” become irreplaceable.

Make sure you nail down this step because this stream of income will be the foundation of your financial strategy.

#7 Follow the 40% Rule

So you’re honing your trade and earning a steady income…

GREAT!

We’re over halfway there. There is just one thing…

The next action on this road to becoming a millionaire is is to save 40% of your gross income.

You are going to put that money somewhere you can’t touch it until you’re further in this process. I’ll tell you what you’re going to do with it shortly.

For the time being, you’re going to live modestly.

#8 Don’t Change Your Lifestyle

Pretty soon, you’ll start earning more money if you’ve followed my advice to this point. However, you’re going to need to take the previous step further to make it to the finish line…

DON’T START SPENDING MORE BECAUSE YOU START EARNING MORE.

It is very tempting to “let loose” at this point. But if you’ve watched documentaries on certain celebrities, you know that spending too freely, too soon is the beginning of the end.

In contrast, the next move is what will ensure you become a millionaire and stay one.

#9 Put Your Money to Work

During this step, you are finally going to use the capital you have been saving all this time…

PUT YOUR MONEY INTO A SECURE, CASH-FLOWING INVESTMENT VEHICLE.

This stage separates the rich from the financially free.

It's said that the average millionaire has 7 flows on income… where you at?

— Grant Cardone (@GrantCardone) December 23, 2022

A passive income continues to pay you 24 hours a day, seven days a week, rain or shine.

Only once your passive income is equal to or greater than your earned income you can start spending like a baller.

Still, there is one last step to really seal the deal and become a millionaire…

Final Step to Become a Millionaire: Invest in YOURSELF

Last but not least, you need to strengthen the most valuable asset on your journey to becoming a millionaire — yourself.

This can be accomplished in the form of”

Physical trainingNetworkingSelf- development

More importantly, you should follow those who have already become millionaires themselves.

See, I have not only made millions, I recently became a billionaire. Even though there were ups and downs, I promised that if I made it I’d show others how I did it.

That is where my 10X Boot Camp Interactive comes in.

During this virtual event, I go more in detail about these steps and other principles of success. You can secure your access here.

You owe it to yourself to be great and become a millionaire.

Invest in yourself,

Grant Cardone

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Published on January 24, 2025 11:41

My Bulletproof NEGOTIATION Strategies to Explode Sales

“In life, you don’t get what’s fair, you get what you negotiate.” This powerful phrase applies to business deals, personal goals, and everything in between. Today, with those words in mind, I decided to share all the effective negotiation strategies you need to succeed…

If there’s anything I’ve learned in decades of sales, business, and real estate investing, it’s how to negotiate.

And trust me when I say the real-world negotiation process is NOT something they teach you in business school…

If you want to unlock master-level negotiation skills, you need hardcore training on the daily.

Scripts. Role-play. Drills. The whole nine yards.

However…

Why Is It So Important to Have Good Negotiation Skills?

No matter how you slice it, life is a series of negotiations. Almost every major transaction you make on this planet will be one.

Take a moment to really think about all the times you’ve had to buy, sell, or convince someone about something:

Getting a mortgageMaking an investmentHiring a new employeeGetting a job or a promotionLeasing a car

The list can go on forever…

Bottom line is that every dealmaking scenario requires strong negotiation skills.

Anyway, right before I jump into my techniques, there’s something I need you to understand…

In sales, business, and life, the nice guys don’t win.

Best service doesn’t win.

Lowest price doesn’t win…

THE BEST NEGOTIATORS WILL BE THE WINNERS.

Now, let’s dive in.

My Top 6 Successful Negotiation Tactics to Close More Deals

Over the years, I’ve built an arsenal of negotiation strategies.

Depending on the deal I’m doing, I’ll leverage at least one of the tactics I’m about to share with you…

And I advise you to do the same.

That is, if you want to close more deals.

1. The One Thing Negotiation

First of all, every deal comes down to four things… out of which only one thing matters.

And in 35+ years of negotiations, I’ve never found an exception to this rule.

Let me start with the four things — the objections — you could be dealing with:

ProductTimeStallMoney

Now, your job is to get to the ONE that’s stopping your prospect from signing the contract.

As you put this into practice, you’ll start to notice the client won’t give you “the one thing” the first time around. In fact, they’ll often throw the red herring and give you something completely different.

For example, a customer could tell you the product is the problem, when in reality, it’s the money.

Here’s where you come in, untangling the mess until you uncover the truth.

How?

It’s all a matter of asking something straightforward yet powerful:

“WHAT’S THE ONE THING HOLDING YOU UP RIGHT NOW? THE ONE THING THAT — IF I FIXED IT RIGHT THIS SECOND — YOU’D BE ALL IN?”

Now, the customer is going to start spilling out a laundry list of reasons… Reel them back tactfully and double down on the one thing and the one thing only. Repeat until you get it.

Once you have the real issue, solve it for them.

2. White Flag Negotiation

When you think of a white flag, what comes to mind?

Surrendering.

And that’s exactly what you want to do for a great negotiation outcome.

I’ll put this into perspective for you with an example in which you’re the potential buyer.

Let’s say you want to do a deal where the seller is asking for $500,000. It could be a piece of real estate, a business, or whatever other cash-flowing asset you’re interested in.

In any case, this person is sticking to their guns with that $500K price tag…

And what you want to do is say you’re good with it.

Go ahead and offer the asking price… but ask them to take care of a few things.

If it’s a real estate deal, your additional needs for this property could include:

Kitchen remodeling — $30,000Landscaping — $10,000Upgraded HVAC system — $20,000Roof repairs — $40,000

That’s an extra hundred grand!

Next, use the list as leverage for counteroffers. Provide a few options:

A) Say you’ll pay the $500K, but the seller takes care of the added $100K.

B) Alternatively, offer to take care of the items, which means you can do the $500K LESS the $100K.

C) Instead of “trying to find common ground,” go to ground zero, which I’ll tell you all about as a negotiation strategy of its own in a minute…

Anyway, to wrap up this white flag technique, you’ll see how it puts the seller in a very difficult position to say no to you.

3. Ground Zero Negotiation

Now for one of the most important negotiation tactics you can whip out… because it’ll help you when all else fails.

Let’s rewind to that $500K deal from earlier.

The last alternative would mean you don’t buy the property, they don’t make the sale, and any win-win situation goes out the window.

See how you’re bringing the seller to ground zero?

What you want to do next is infuse this additional tactic called role reversal. Your goal here is to hammer down on the cost repercussions of this person not doing the deal.

Step into the seller’s shoes and think of everything they could lose by not closing with you. Get specific, and list out as many realistic consequences as possible.

You see, it’s not about the initial numbers anymore. It could cost the guy 10X more by NOT doing business with you.

Top it all off with stress, fear, pain, frustration, and a bunch of other emotional expenses…

And the deal looks a hell of a lot better now, doesn’t it?

4. Back to the Future Negotiation

For this negotiation style to work, you need to be fully committed to the art of problem solving.

Let me explain…

This time around, I’ll flip the scenario to where you’re the seller. You’re up to your neck in this deal — but the client gets stuck. Hidden objections start coming up. The buyer can’t move on.

So, it’s up to you to make the move… back to the future.

Start by going way back to the reason you’re even trying to sell this customer.

What problem are you solving for them?

Then, take the prospect into the future. Show them how your solution will play out after they ink the deal with you.

If the prospect claims they don’t have a problem, remember this…

You wouldn’t be negotiating this whole time if they didn’t have an issue to fix by purchasing a product or service like yours.

In any case, deals don’t get done if a problem isn’t solved. It’s your job to paint a picture of that irresistible solution.

5. Inquisition Negotiation

You know what sets master negotiators apart from amateurs?

The ability and willingness to ask the hard questions. And when I say hard, I mean it.

For example, when I’m negotiating a deal, here are just a few of the hard-hitting questions I ask:

Have you seen enough to make a decision?When was the last time you made a bad decision? How about a good one? What is the worst decision you’ve ever made in your life?Have you ever invested this much money? Why or why not?What’s the worst thing that can happen if you don’t do this? What about if you do?Why did you agree to see me now? To see me at all?

If you don’t ask these questions, you’ll just be strung along in the deal. Your negotiation won’t have any substance, and best believe the other person will take advantage of your ignorance.

In contrast, the more difficult questions you ask, the more confidence your client will have in you. You’re showing them you’re serious about doing business. You want to get to the core of the other party’s needs and dig out all the factors which could influence their buying decision.

While others drift through negotiations, be the professional who isn’t afraid of getting to yes by any means — and any inquisitions.

6. Genghis Khan Negotiation

Finally, it’s time to let you in on one of my favorite negotiation strategies of all.

I’m talking about the Genghis Khan negotiation, which gets its name from a brutal conqueror for a good reason…

You have to be a BEAST.

Go all in. Stand your ground. And smash the deal out of the park and into a hard close.

Here’s how this plays out in a business negotiation…

At this point, you’ve progressed so far in the timeline of the deal. You’re at the final window, right before the finish line. The contract is one step away from signing…

When your buyer asks for more time.

Instead of transacting within the three-day window you both agreed on, suddenly — for one reason or another — they want another week.

No, man.

Shut the deal down. Close the window… or you’re done.

NO EXTENSIONS, NO EXCEPTIONS, NO DEAL.

You see, at this stage in the negotiation, you have the upper hand. You’ve put in the work to get this far in the timeline.

Now, you’re in full control. You can walk away at any time. Do what Genghis Khan would do — and dominate the deal.

I know this negotiation style is ruthless. And it may not be for everyone.

But know this…

If you don’t use this tactic, it will be used against you.

Next Up: How Can You 10X Your Negotiation Strategies?

Today, I revealed a fraction of what it takes to become a master negotiator…

If you start using these strategies in real life, you’ll already have a massive advantage in business deals.

However, becoming a consistent closer takes a lot more than putting a couple tactics to work.

That’s where advanced negotiation training comes in, like the hundreds of intensive programs I have on Cardone University.

As I mentioned at the beginning of this article, you need to train every day with a combination of negotiation strategies. Absorb all the information you can, then put it into practice with extensive role-playing.

All in all, if you’re looking for a shortcut to negotiation mastery, you ain’t gonna get it.

The only way to dominate in business — and in life, for that matter — is to take massive action.

Do it.

And be Great,

Grant Cardone

Disclosure: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

The post My Bulletproof NEGOTIATION Strategies to Explode Sales appeared first on Grant Cardone - 10X Your Business and Life.

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Published on January 24, 2025 11:22

How Core Values DEFINE Your Business

To attract the right people, your business needs to have powerful core values.

Business owners always say they “can’t find good people.” But the reality is… it’s you.

If you believe you only get “bad people”, then that’s what you will continue to find.

If your belief lid is at a six, you will never get anyone to stay that has a higher one.

My good friend and mentor, John C. Maxwell, talks about this concept, and it’s one that I’ve carried with me throughout my career. Learning how to shift my thinking was the key to my success.

Once I understood that I was the one responsible for the type of people inside my organization, everything changed.

Before you hire

You need to know what you want.

Just like the picture you want to paint for yourself about where you want your business to go, you need to do the same for the people you attract, interview, and hire.

It all starts with your business’ core values.

Cardone Ventures business core values

Before I even began building my team, I had to take a deep look at myself.

What qualities do I value?
What qualities do I want my team to uphold?

From there, it was easy. I know who I am, the qualities I value, and the types of people that I want to surround myself with

My core values are:

AccountableTransparentAlignedResults-orientedInspirationalDisciplined

I’m so certain of my business core values that I’m able to uphold them with dignity and confidence. As a result, they trickle down into my team.

And when you, your team, and anyone else within your organization lives these great values, your clients will also feel their lasting impact.

Overall, “people” seems to be the number one problem most business owners struggle with, and it’s with good reason. The truth is, being a leader is hard. It takes years of experience to know how to develop people, and it’s even harder to align your team to the business’ core values.

Attend our two-day People Essentials Workshop for our team’s secrets, strategies, and tools to help you not only develop and build your team but to be a great leader that drives results.

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Published on January 24, 2025 10:41

3 Tricks to Develop TOP Employees

There’s no secret formula to hiring the best team. You may hear that your unicorn is out there. However, the true secret is to develop your employees into top performers.

Look, there are great people out there.

But there is no such thing as a flawless hire from the get-go.

As I mentioned before, you develop your team to become to become high-performing in an intentional, strategic, and inspirational manner.

You want your employees to feel heard, understood, and supported in their journey to the top.

My Top 3 Tips for Developing High-Achieving Employees
PPF Goals

If you’ve been following me or Cardone Ventures for some time, you’ve probably heard of the term “PPF goals” or “PPFs”.

PPF is an acronym for Personal, Professional, and Financial goals. It is the key to understanding your team members’ motivations, goals, desires, and targets.

I highly recommend having the very first PPF conversation within 60 days of employment. If you’ve never had one with your team members who have been with your company for longer than 60 days, no worries. You can do them at any time.

Keep in mind: PPFs are done on an annual basis and they cover your employees’ one, three, and five-year goals.

This is the opportune moment to guide your team member in setting 10X goals for themselves. It’s also the perfect moment to show them how you and your company can help them achieve their PPF goals.

However, you need to have these conversations in person. Preferably away from the office, so your team member feels more relaxed, at ease, and ready to talk about their goals.

One-On-Ones

Biweekly one-on-ones are the holy grail of developing your employees.

Ideally, you would have these one-on-ones after your PPF conversation; it helps you keep track of their progress.

But the main reason these are so effective and necessary is because it gives you and your leadership team the opportunity to:

Check in on your employees’ progress;
Offer any suggestions;
Coach them through what they may be struggling with;
Work on a plan to help them improve (if they need it).
Employee Maturity Models

To develop an exceptional team, make sure you have an Employee Maturity Model created for the positions in your company. The right team members are not only interested in the growth of the company, but also their own growth.

Individuals with ambition will not want to work in an environment where they feel they cannot grow. So you, as the business owner and leader, need to show them what’s possible by providing them with a trajectory for their career growth within your company.

To learn more about developing employees as an outstanding leader, schedule a discovery call for our upcoming People Essentials Workshop.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Published on January 24, 2025 10:21

7 Breakpoints When Scaling Your Business

You may have heard that I was on the tv show Undercover Billionaire.

And while I was there, I built a $5.5 million dollar business in just 90 days – with no money and no contacts.

It’s true…

I couldn’t use my name. I even had to shave my head so people wouldn’t recognize me.

#UndercoverBillionaire says, "The most important investment I have made is in the six inches between my ears."

New episodes of Undercover Billionaire drop on discovery+ on Wednesdays at 8pm EST Sign up and watch: https://t.co/zcH7MS9uyl pic.twitter.com/t8ugjq5E0g

— Grant Cardone (@GrantCardone) January 31, 2021

To build a real business in 90 days is incredibly fast.

I was able to do it so quickly because I now understand business breakpoints.

The reality is, I could not have done what I did on the tv show back in the day. That’s because I didn’t know what I know now. And what I know now, is what you need to know now. That’s why I’m writing to you today.

Over the last 12 years, my business partner Brandon Dawson and I have researched well over 4,000 businesses.

And here’s what we discovered…

When it comes to scaling – there are 7 breakpoints that business owners hit on the way to $125 million and beyond.

If you don’t have the right elements in place, you’ll get snapped back every time you try to grow. Which is a massive waste of time, energy, and effort. This is so important that we’ve dedicated part of the upcoming 10X Business Boot Camp to do a deep dive on this subject.

So, I want to share with you what those phases are – and what the pitfalls are – so you can blast through to creating a business that creates more value for your family, and for your employees’ family too.

Look, the truth is you cannot skip the break points. You’re going to move 3 steps forward and get knocked 2 steps back.

But knowing what breakpoints you’ll be facing at each level can help you prepare in advance.

Here are the 7 phases and the critical business breakpoints that come with each…

Phase 1 – Startup

(Approximately $100K to $3M)

This is where most business owners are. At this stage, you’ve figured out the WHAT – what you’re going to sell.

But to move forward, you have to figure out how to create processes in your business…

Phase 2 – Procession Creation

(Approximately $3M – $8M)

In this phase, you’ll begin documenting everything you and your staff do. The idea is to be able to quickly replicate success. And to do that, you’ll need to build systems that replace you in your business.

Then you can move on to…

Phase 3 – Core Leadership

(Approximately $8M – $15M)

It’s time to leave the ‘manager’ in you behind. Your company will only get past around $15M if you’re able to develop a crystal clear vision. You need to develop true leadership – and the right culture in your business to support that vision.

Phase 4 – Automated Systems

(Approximately $15M – $25M)

In the Process Creation Phase, you began to create systems. But those were systems for people. If you want to get to the next level, you’ll need to master business automation.

And part of that is your leadership team…

Phase 5 – Executive Leadership

(Approximately $25M – $45M)

In this phase, you have to empower others to become leaders. That means trusting them to scale your business – without them losing your vision and culture.

This phase is “make or break” for most entrepreneurs who get here. It means letting go in a way that terrifies people. But it has to be done.

Otherwise, you’ll never reach the next phase…

Phase 6 – Integrated Technology Phase

(Approximately $45M – $75M)

At this stage, you’ll likely have hundreds of employees. And your leadership team will need to focus on tech that streamlines communication and workflow.

Ignore this and all you’ll have is a jumbled mess. If your team isn’t working well together, you’ll never break through.

Phase 7 – Platform Phase

(Approximately $75M – $125M)

Congrats, you made it. Now is the time when you’ll become more focused on strategic partnerships and acquisitions involving private equity. You’ll take what you’ve learned and apply it to other businesses.

And you’ll likely move towards going public – either your original company or a roll up of those you acquired.

So, those are the challenges you’ll face at each level.

Are you prepared?

If not, and you want to go deeper, I suggest you purchase one of the last remaining 10X Business Boot Camp tickets before they’re gone.

In 3 days, we’ll help you get set up for scale – to whatever level you dream of.

– Grant Cardone

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Published on January 24, 2025 10:09