Adrian Nantchev's Blog, page 34

9 Lessons I Learnt from Writing my 1st Nonfiction Book

When I wrote my first book I originally had a chapter at the end detailing all the things that I had learnt, as it was my way of adding more value to you and sharing more experiences with the reader. I was discouraged from adding this chapter in the final manuscript, but recently I decided to write them down in a blog post.Here are 8 lessons I learnt from writing my 1st book:1) A book truly never finished. You just keep editing and tweaking it until you cannot find anything else to change, then you look back at it weeks or months later and you think you could change a lot because in that time you have learnt more things that are worth adding into your book. I started my first book in April and finished in late October 2016, already I feel that during that time period, I've learnt enough stuff that if I were to write a 2nd edition it would be twice as big.2) A book is a very good way of building credibility. People perceive someone writing a book as someone sitting down and putting their thoughts into words, and their words into a manuscript. You really stick your head out in the world when you write a book - which is something that not everyone is willing to do; both the writing part and standing out in the world.3) Millions of books are published a year. Yet how many authors do you know?I personally know two on first name basis, probably six at a stretch but those four are more acquaintances. But, by writing a book you are like in the 1% of people in the world. Ask yourself, seriously: how many author do you know in person? Authors and writers are rare, considering how easy it is to write a book and considering how many people there are in the world.4) It is a cheap and very easy asset to create. An asset is something magical in the world of finance: it is something that puts money into your pocket automatically, 24/7 and even while you sleep. I did not fully realise this until shortly after I finished my book. Because writing nonfiction books is all about getting your knowledge down into words and sharing it with the world. It's mostly down to idea generation and come up with new topics to write  book about.5) Each book has a different purpose. Some are passion books, some are profit books.Some books are designed to spark controversy, some to highlight a need or a demand. Different books can be used for different purposes within a business. You can write one that gets press attention, or another one that creates demand for the product you are selling.6) Not so much a discovery or my primary aim, but writing a book boosts self-confidence.Although I hardly felt that my self-confidence before I wrote the book was in need of improving, but a lot of people that were in the same room as me when we I was first encouraged to write book doubted they could. I now realise that writing a book and putting it on Amazon is a magnificent way to increase your confidence. It proves to yourself that you CAN do something remarkable, it proves that you can do something awe inspiring. It proves to yourself that you can create and put something of value in the world.7) I did not doubt that I had an idea in me, but when I was first encouraged to write a book other people in the room doubted they had a book in them.But once you begin to write down the chapters, the topics and the ideas you are going to mention - other things comes to mind that are worth adding into the book. It soon becomes a race between you remembering the idea that came into your head long enough so that when you finish your current sentence you can then write it down. Because if you wrote it down instantly you risk losing your trail of through in your current sentence. I also experienced this while writing this blog post - ideas just flood to me and I have to write them down as soon as possible before I forget them!8) It is also a good way to express yourself.Writing a book is an efficient way to express your ideas and getting them into black and white into physical form.9) It is also a good business card, especially when you give the book away for free.This kind of ties in with the idea that there are different kinds books and each has a different purpose, as mentioned above. But say that the purpose of your book is to generate sales or clients for your business: then throughout the book you should highlight the reader's problem(s), position your product or service as the solution to their problem and (preferably throughout the book) have different methods that the reader can contact you in order to buy from you. The real cash comes from readers buying your products or services, while the book acts as an 'ambassador' that represents you and shows you in a good light.Do you idea justice: write it down and share it with the world.What do you think? Do you Agree, disagree?Leave your comments below.As always: share this article, Let others learn what you've learnt.Learn more about this topic in one of my books:50 cognitive biasesRead other books I've written:amazon.com/author/adriannantchevRead them for free if you are a Kindle Unlimited or are on Amazon Prime.Follow me on Twitter:@NantchevSend a friend request onFacebookSubscribe to me onYoutubeGet email updates: Email

A Simple Strategy to Destroy Doubt and Beat Your Haters

So, you've decided to take up a cause, or you have got to deal with haters.What can you do to tackle the negativity that they are spewing out?When you take up a cause you have decided to champion a certain narrative and/or belief. Whether political, economic or religious.When you can argue against yourself better than how your opposition can argue against you, then suddenly you can undue all the arguments that your opposition can throw at you.When you can argue against your own points, biases, thoughts, feelings, conclusion or narrative better than your opposition can, then you can begin to act in full faith. Because you now there is no way to undue what you are championing. You know that there is nothing that can defeat your arguments.If you can argue against your own standpoints, viewpoints, arguments etc, better than you opposition can argue against you then you'll always have the upper hand. So, what argument or point that your opposition can argue against you that you have not already debunked and fortified your counter argument and solidified your belief that you are in the right?Meaning: what argument / doubt can they create that you have not already thought about and already deconstructed and debunked?What do you think? Do you Agree, disagree?Leave your comments below.As always: share this article, Let others learn what you've learnt.Learn more about this topic in one of my books:50 cognitive biasesRead other books I've written:amazon.com/author/adriannantchevRead them for free if you are a Kindle Unlimited or are on Amazon Prime.Follow me on Twitter:@NantchevSend a friend request onFacebookSubscribe to me onYoutubeGet email updates: Email

3 Reasons why you CAN write a book

[image error]So, you are unsure whether you have what it takes to write a book, or you are curious about writing a book.I've come to realise 3 reasons why everyone has got what it takes to write a book, whether fiction or nonfiction.1) we have 1,000,000,000MB of memory in our brain. You're telling me there is not even 1 book inside of all that data? The average song is 3mb, the average video is 100mb, the aver book on Kindle is 1mb. Within all the knowledge, experience and data that we have inside our minds: there is one book in there waiting for you to write it up.2) 1,000,000s of books are published every year, but how many authors do you know in person?You are suddenly in the top 1% of the population because you've written a book. When you write a book you are a rare breed of people that have sat down and took the time and energy to plan, write, polish and publish a book. It's something that not everyone will do, but when you do it; you are unique.3) You can only really win if you write a book. What will happen if you do not write a book? It'll be business as usual. Where as if you did write a book, the worst thing that can happen is that your English grammar will improve. And is that really that bad? No. Or, God forbid, you'll make a sale on Amazon...A book is a great business card. As soon as you tell people, or give people a free copy, they'll treasure it more and recognise you as an expert. With a business card, people are likely to throw those away soon as they've met you. But if you give them a copy of your book, they'll either read it and contact you, give it to someone else they think they'll be interested in or leave it on a bookshelf for someone else to eventually come across.The only downside I can predict about having written a book, is that if everyone starts doing it then in 10 years writing a book will not be so special or unique. Perhaps in 10 years everyone will have a book, but I somewhat doubt this'll change, and even if a lot more people do begin writing books 10 years from now, you;d then need to find a way to differentiate yourself then. But also, if you wrote a book now, you'd have profited a lot already 10 years from now. Perhaps one day they'll be as common as a university degree.All you really need to get started is experience, knowledge and wisdom, as well as the internet to do extra research and asoftwareto write you book in. You can get the cover from somewhere likeFiverr. You can even useCreatespaceto get your books onto Amazon for free and within a week. The barrier to entry for creating a book is next to nothing, there really is nothing stopping you from standing out from the crowd.Imagine that you are on your death bed, and all your ideas, thoughts, dreams and ambitions came to you and said "we are all going to die now, because you never made us a reality. We will die with you and the world will never learn the knowledge and advice we were ready to share". One of the regrets of the dying is that they never took more risks and expanded their comfort zone.Hell on earth is meeting the person you could have been.What do you think? Do you Agree, disagree?Leave your comments below.As always: share this article, Let others learn what you've learnt.Learn more about this topic in one of my books:Read other books I've written:amazon.com/author/adriannantchevRead them for free if you are a Kindle Unlimited or are on Amazon Prime.Follow me on Twitter:@NantchevSend a friend request onFacebookSubscribe to me onYoutubeGet email updates: Email

How to Easily Become an Authority in a Niche.

Most people these days want to become an authority in a niche, or an influencer.The principle is topackage your knowledge and talent into something that people can consume and attribute to you.As you begin to package you knowledge and share it with the world, people begin to see you as the expert and as a person that knows what he is talking about.Let's say you know a lot about marketing and business: if you started to write up your knowledge into books, ebook, info graphics, video tutorials, articles, journals, blogs etc. Then the people that find and consume your information can attribute the knowledge they now have to you, thus they begin to see you as an expert.Share your knowledge, expertise or talent in a specific niche and within a specific community that needs your services, and people will begin to see you and recognise you as an expert.Your name will begin to pop up in conversations and opportunity will come to you.Even if you are sharing your opinion, you are subsequently sharing your knowledge on a topic.The more content that you create, the more people can begin to recognise you as an expert, and thus your following and community will begin to grow.Also, it helps if you create a lot of evergreen content, which is content that people will always be searching for, such as "How to Easily Become an Authority in a Niche". People will always be searching for content like this and thus this blog will forever get traffic and peoples' attention. Evergreen content is things that people will be searching for all year round.Even if writing is not your thing, then there are alternatives: such as youtube videos or podcasts. The principle is you need to create content that the people you want to attract can consume and attribute to you.What do you think? Do you Agree, disagree?Leave your comments below.As always: share this article, Let others learn what you've learnt.Learn more about this topic in one of my books:9 ways writing a book can supercharge your businessRead other books I've written:amazon.com/author/adriannantchevRead them for free if you are a Kindle Unlimited or are on Amazon Prime.Follow me on Twitter:@NantchevSend a friend request onFacebookSubscribe to me onYoutubeGet email updates: Email

7 Steps to Write Your Nonfiction Book in 40 Hours

Like most things in life, there is a formula behind the process.There is a formula for writing your book very fast and efficiently.There are a few different steps and stages- it is about starting off with a big idea and scaling and refining down to the individual points and chapters.In the beginning: get your words down onto paper first, and then get it right. Once you've got everything down, then you can refine, expand and polish. Get it all down first so you have less things to remember and then you can begin to connect it all together.When you use this strucutre, you can begin to outline your entire book and you define what research exactly you need. When you know what you're after, you'll get it straight away and reduce the time needed to write a book. As you plan out your entire book, you know what topics you're going to talk about straight away, thus reduing the time needed to write your book and making it possible to write it under 40 hours.1) Start off with the overall idea.Define your idea, what the topic of the book is and what you are going to write about. This is more to do with planning and less so concerned with writing.As an example, in this blog post I will be talking about an upcoming book I've got planned. The book is about creating viral content and the 5 different benchmarks needed to create viral and evergreen content.My book is going to be called Going Viral, and it will expand upon the V.R.I.N.E principles that I have learnt over the years. V.R.I.N.E is the acronymfor the different principles and guidelines to create your content with2) Define 15 chapters.These chapter covers all the necessary points and pieces of information that the reader needs in order to attain what you are talking about throughout your book.So, for my book I could use the following chapters:Why you need content to go viral for your business.Why go viralHow to go viralIntroducing VRINEExplaining how they work over all, with examples.Explaining V, with examples.Explaining R, with examples.Explaining I, with examples.Explaining N, with examples.Explaining E, with examples.Piecing them all togetherChanging face of the internet contentHow it can be used in content marketingwhere I developed theseShowing them in action.3) Cut it down to 10 chapters and put them into logical order.This defines the outline of your book and the major chapters and talking points you'll cover.The changing face of marketing thanks to the internet and social media.Why you need content to go viral for your business.Introducing VRINE.Show them in action and give good examples of each.Explaining how they work over all, with examples. Explain how they work in conjunction with the chasm.Explaining V, with examples.Explaining R, with examples.Explaining I, with examples.Explaining N, with examples.Explaining E, with examples.4) Define 18 ingredients for each chapter.These 18 ingredients are different topics, conversations, points, examples, studies, findings, research, actionable points, etc. These are what make up the paragraphs and the body of each chapter.This is a little difficult to do, as it really gets you thinking, but the more you come up with the more rounded your entire book is.I'll use these two chapters as examples:Why you need content to go viral for your business.How content can be used to educate your audience.Get SEO traction.Be visible.Increase your brand awareness.Ensure people know who you are.Share knowledge with your customersAttract clients and new customers through educationPackaging and sharing your knowledge so people can see you or your business as an authority/ expert.When you go viral it gets traffic and potential customers to your website.When you are an expert: people will value your time and input more and you can begin to charge a higher price, because people will see you as the go-to person/ business that knows what you're talking about.When you seen as an expert, opportunity comes to you and it has an additional compounding affect on your business.Where to go viral for your kind of business (twitter, facebook, etc).The differences between each social media platform for evergreen content.This is why you need a blog, because each social media is like an embassy, but your blog and website is your HQ.Having viral content adds credibility to your business.Viral content can be used to educate non customers too.When you go viral: search engines can find you easier when people search for you.Going viral is the best feeling. Your content is being seen around the world.Explaining E, with examples.E stands for evergreen.When you have evergreen content people will likely be searching for it all the time, as opposed to seasonally.Define evergreen problems your customers may have, and write about them.Examples include most songs, because people are likely to listen to that song again and again.Just create more evergreen content, whether videos, books, info graphics and blogs. This blog is a good example of evergreen content.Evergreen can be stuff that educational or fun.You'll need evergreen content to get a sustainable traffic to your website, which will keep your business alive.The more often your blog and create content, the more traffic will come. As the content you create has a compounding affect on your business.Evergreen is content that people will always be searching for. Things related to Christmas may only be searched near to, or at, Christmas time. But if you have something that is seasonal and that people are likely to search all year round, then you can get more consistent traffic this way.Differences between evergreen and seasonal contentHow to define and create evergreen content.Different titles and naming conventions that can help get attention.Copyright, clickbait and how these things can be used.Some examples of evergreen videos and blogs.Evergreen content gives you consistent sales and traffic.When you create evergreen, you're doing the work once and getting paid forever.Make the content online and it'll be found by people when you use the correct and relevant topics and tags.People may binge watch your content, when they like what you've got to say and like your content.5) Reduce the ingredients down to 15 and put them in logical order.take the 18 existing ingredients and reduce them down to 15 and put them in a logical sequence that would make sense to the reader.This provides the sequence of topics for each chapter. At this point you can stop, because when you've got the 15 for each chapter, you can then begin writing about these ingredients and creating the first draft.You could go further, because step 7 creates interesting titles that can be used as sub headings for each chapter.Explaining E, with examples.E stands for evergreen.Define evergreen problems your customers may have, and write about them.Evergreen is content that people will always be searching for. Things related to Christmas may only be searched near to, or at, Christmas time. But if you have something that is seasonal and that people are likely to search all year round, then you can get more consistent traffic this way.When you have evergreen content people will likely be searching for it all the time, as opposed to seasonally.Examples include most songs, because people are likely to listen to that song again and again.Evergreen can be stuff that educational or fun.Just create more evergreen content, whether videos, books, info graphics and blogs. This blog is a good example of evergreen content.Differences between evergreen and seasonal contentYou'll need evergreen content to get a sustainable traffic to your website, which will keep your business alive.The more often your blog and create content, the more traffic will come. As the content you create has a compounding affect on your business.Copyright, clickbait and how these things can be used.How to define and create evergreen content.Different titles and naming conventions that can help get attention.When you create evergreen, you're doing the work once and getting paid forever.People may binge watch your content, when they like what you've got to say and like your content.6)  Make the ingredients sensationalAs you do this it makes them sound more interesting and appealing to the reader.Explaining E, with examples.Evergreen, you need evergreen content.Define consistent problems your audience has.Evergreen is content that people will always be searching for.When you have evergreen content people will likely be searching for it all the time, as opposed to seasonally.Examples of Evergreen content.Anything can be Evergreen.Create more evergreen and let it compound.Evergreen vs Seasonal content.Evergreen content creates a healthy business.The more often your blog and create content, the more traffic will come.Good wording and using click bait.Define and create evergreen content.Different titles and naming conventions.You're doing the work once and getting paid forever.Fans may binge watch your content.7) Turn them into questions that gets the read think, pondering and piquing their interest.You could use the questions that you create here as the sub headings for each chapter.Each of those questions are the sub headings for each chapter and the talking points to each chapter.Turning the ingredients into questions helps to pique a reader's attention. Lets say you have a potential customer looking through the contents page and as they see some of these questions they are more likely to buy the book. But, from a practical point of view, you have enough topics to begin writing your book.Also, by positioning your ingredients as questions it allows you to write about more things which can increase your word and page count, if you are so included to do so.Explaining E, with examples.Why do you need evergreen content?What kind of problems does your customer audience have? These can be evergreen content.What are people always searching for?People care more about evergreen than most kind of content..Examples of Evergreen content.Anything can be Evergreen!Let it compound.Evergreen vs Seasonal content. WHO will win? YOU decide!A healthy business need evergreen content.How much traffic do you want?How can we use click bait?What kind of evergreen content do you want?Whats the different titles and naming conventions we can use?How many times do you want to do the work?How do you get your fans to binge watch your content?Once you've written down everything, all you need to do is polish the book. Whether the information, grammar, pacing, accuracy etc. Now you've got a draft for your book, it is a case of making it better.The principle behind following these steps is that you get your ideas down and then you get it right.A few strategies you could use for writing your book within 40 hours is either thePomodoro technique, where you take an egg timer and set it to 25 minutes and you see how much work you can get done in 25 minutes.Write for 25 minutes and then take a 25 minute break, and keep alternating until your book is finished.Or write each ingredient in bursts of 5 minutes at a time.Using a disciplined structure will help you write your book within 40 hours. Or the 40 hours could be spread over the course of a few days. You could write for 40 hours straight, although I have not done this before...What do you think? Do you Agree, disagree?Leave your comments below.As always: share this article, Let others learn what you've learnt.Learn more about this topic in one of my books:9 ways a book can supercharge your businessRead other books I've written:amazon.com/author/adriannantchevRead them for free if you are a Kindle Unlimited or are on Amazon Prime.Follow me on Twitter:@NantchevSend a friend request onFacebookSubscribe to me onYoutubeGet email updates: Email

What if Donald Trump said this to you...

How would you react if Donald Trump walked into the room and said to you: 2+2=4?How would you respond?Would you believe him?Would you agree or disagree with him?It is interesting how you would respond because if you disagreed with him, did not listen to him or argued then; you may be falling for what is called thedisliking bias.What is the disliking bias? A few entrepreneurs asked me about this, so what is why I wrote abookthat, among other topics, I discuss and write about the disliking bias.Simply put: we often ignore people because we simply do not like them. When we dislike someone we have a tendency to not listen to them.But often the people we do not like are indeed worth listening to. Whether you can learn something from them, they could correct one of your own mistakes or  they could teach you something resulting in a much more rounded view of the world. In this case: Donald Trump has achieved a lot more than most people, and wouldn't you agree that he knows a thing or two about real estate? Therefore he is worth listening you.So, I ask you: how would you react if Donald Trump walked into the room and said: 2+2=4?Would you believe him?Can you set aside your disdain for him and listen to him when he says that 2+2=4, when we know from maths that that is correct, and he is telling the truth. But will your brain allow yourself to believe him, or will you fall victim to the disliking bias?Regardless of their achievements, recognition or capabilities; we can become blinded by our own hatred towards people. Despite the fact that Donald turned $1 million into ~$5 billion - yet you will not listen to him when he tells you something insightful, new or true. Why?You could be listening to the wisest man in the world, the smartest or the richest, and they could tell you something that took them decades to figure out, whether through refinement, trial and error. And yet they give their hard fought answer in a few seconds. I asked my accountant recently what "double entry bookkeeping" is and he said "I'm going to explain to you what it means in a 2 minutes phone call what took me 3 years to understand".Do not let your disliking bias disadvantage you from learning more and taking in new knowledge.We could be standing on the shoulders of giants, but you were adverse to their knowledge, simply because we do not like the person sharing the knowledge.Would you listen to people that are smarter than you, richer than you or more successful than you? Because you never know what you may learn from them, and it may take a single sentence or single idea to change your entire future.Their experience and knowledge is worth more to me than the disdain of their reputation.We can become blinded by our disdain to people, so learn to listen to all people in the world, because there is often knowledge from others' that is worth knowing. Whether it is what to do in life, or what not to do in life.I subscribe to multiple political parties' newsletter in the UK, I do not always actually get an email because they send them out at infrequent times. I want to listen to both sides of every arguments. I follow and like publications and political parties that I do not like on Facebook and Twitter, in order to hear both sides of the arguments.Abraham Lincoln said once: "I have never met a man that I cannot learn something from, often it was what not to do in life".By being open minded - truly open minded: to new ideas, thoughts and competitors, you can learn more in life and really excel. By learning from anyone you can learn everything and anything.A lot of people talk about being open minded, but then they do not take everything into their mind and are not always open to new ideas... even though they claim to. It is like having the door to a treasure trove open, but not walking into it - there is a lot of knowledge and enlightenment you can achieve from listening and engaging with other people that are far ahead of you in life.The secret is...Let facts change your opinions. Let empirical evidence and statistics mould your viewpoint. Not hearsay, scandals, gossip or ad hominine - which is attacking the personality and not the policy: "you cannot vote for him; because he has silly hair!".The best time you can ignore someone is when you can take up their point of view and argue against yourself better than they could argue against themselves. Taking everything into account - all the pros and cons of their point of view, the one you oppose.This way it is safe to ignore someone because you know that you know better than them. But even then there is something still to be learnt from them, it just may not be as valuable as you think it is...The world is not black or white, it is in fact various shades of grey.Who do you not support politically? Read their biography and listen to them speak. I have Tony Blair's biography, because I know he has achieved more than me and there is something I can learn from him from his experience as British Prime Minister.Do not let other people shape your view on things, places or other people. Think for yourself and come to your own conclusions, whether through research, studying or firsthand experience.Take in new knowledge and ideas all the time. Because you don't know what you don't know. A book, a question or a person could have a subject, answer or an idea that could change your life forever.But will you take up that opportunity to discover it?Who are you ignoring that you sense you could learn something from?What do you think? Do you Agree, disagree?Leave your comments below.As always: share this article, Let others learn what you've learnt.Learn more about this topic in one of my books:50 cognitive biasesRead other books I've written:amazon.com/author/adriannantchevRead them for free if you are a Kindle Unlimited or are on Amazon Prime.Follow me on Twitter:@NantchevSend a friend request onFacebookSubscribe to me onYoutubeGet email updates: Email