Dave Swanson's Blog
April 25, 2018
The Firefight and Facing Fear

Published on April 25, 2018 07:48
January 18, 2018
High ImpAct Leadership #1: Small Acts of Leadership that Produce Big Results
In The Dot on the Left, I talk about my first speech to a platoon of 40 Army privates and specialists. With all of three months under my belt, I thought I was a leader. Despite my superiors recognizing that I had leadership ability, there’s a Grand Canyon-sized gap between that and being a leader. So I said all the wrong things: “Listen up! As long as everyone listens to the orders I put out, we will be fine. If you don’t, I have no problems with issuing MFRs (Memorandum for Records) to each and every one of you.” Yeah, that went over like a fart in church. I learned quickly that leadership is lonely because you’re the one with the power to punish. That taught me something even more important: being a leader is about trust, and trust is earned.I’ve seen organizations where executives will show up and presume that their titles make them leaders. But a leader and an authority figure are not the same thing. The authority figure has power, but the leader has trust, that something that makes your people willing to walk through fire for you.How do you begin to earn trust? That’s my High ImpAct Leadership tip for this blog. The small but vital thing you can do is this: Go first. Leaders go first. Leaders take the risk before they ask anyone to follow. They stick their necks out before expecting anyone to do the same. They speak up, test the waters, put in the long hours, do the dirty, ugly work. Leaders set the example that everyone else is expected to meet.Want to start earning trust? Go first. Don’t talk about it. Don’t advertise it. Just show up before everyone else and roll up your sleeves. Be the one to speak up to the CEO about something that’s not right. Take the blame when your team drops the ball. That’s what leaders do. That’s how they get people to put their lives in the leader’s hands…sometimes literally.
Published on January 18, 2018 09:59
December 5, 2017
It's Publication Day!
This is a day I’ve anticipated for a long time: the day my book, The Dot on the Left, officially comes out. As I relish this exciting day—and look forward to a lot of work promoting the book to my readers—I also want to mark the date by answering some important questions.
What made me want to write a book?Over the years, I told my “dot on the left” story to a lot of audiences at speaking engagements, and each time I would get asked, "Why isn't that a book?" I would always respond by asking, “Why would anyone want to read it?” I did that for twelve years and I regret not believing in the power of the story. I should have shared the story behind the story and my message—believe in yourself—sooner. I would say the same to you: believe in what you have to say. You never know who you might help just by speaking out.How did I come up with the title?I really struggled with it, that’s how. I had a lot of ideas, most of them lame in retrospect: A Soldier's Dream, The Making of Warrior White One and many others. Nothing seemed to stick. Then, late last year, I was telling the story to someone and they asked me, "So, you were the dot on the left both times?" The light bulb when on over my head (which is bald and sort of looks like a light bulb, so it worked). I said, "Yes, I'm the Dot on the Left.” It has stuck ever since. How did I decide to publish the way I did?I had many options, but going with Mascot Books allowed me to achieve my dream of publishing a book in the time frame that I wanted to. I could have submitted the story to many other publishers and probably heard a thousand “No thank you”s before I heard one yes. But then, it might have been two or three more years before my book would be in readers’ hands.What’s been the coolest thing about having a book?It’s when people tell me their favorite inspirational line from The Dot on the Left or when they post that line on social media. I never thought I would get so many people saying that what I wrote inspired them, regardless of the stage in life they are in. Signing books has also been pretty cool, too. What’s surprised me the most about having a book? That so many people have the same dream—to write a book—and that I actually accomplished it. What’s also surprising is how deeply the story has touched people. Many readers have told me that they not only enjoyed it but even shared it with their families. I guess each time I turn a dream into reality, I'm surprised. Looking back, I always find myself wondering, “How did I get all that stuff done?” Nothing is better than reaching a giant goal, and a book definitely fits that description. Finally, a shameless plug: Click here and buy my book. If you enjoy stories about perseverance, overcoming humiliation and failure, the military, leadership, surviving more than 100 firefights, and wrestling goats, please pick up a copy and share it with someone you care about. And thank you for being the reason I wrote this book.

Published on December 05, 2017 09:17
December 2, 2017
The Blessings of Humiliation
The moment I became a dot on the left was one of abject humiliation. As I write in my book, The Dot on the Left, I was sitting with my new classmates at the West Point Prep School when the school’s commandant put the classes’ SAT scores on a screen for all to see. There, alone on the far left, was a dot representing my rock-bottom math score: 310 out of 800.My classmates didn’t know that dot was me, but they jeered and chuckled at the intellectual, 98-pound weakling who’d put up such a pathetic score. But the worst part was that, even while my face reddened and my muscles went taut, I had to join them in mocking myself so they wouldn’t know I was the guilty party.That moment scarred me. Even today, I can still hear the laughter of the other cadets, still feel the overwhelming desire to disappear into a hole in the floor. But we all have pain and humiliation in our pasts; what separates leaders and success stories from failures is that leaders don’t let their scars define them. Instead, they use them.My humiliation taught me two very important truths, truths that I took with me into the Army, leading men in combat, and that I carry with me still. The first: Never sit back and let events define you. I could’ve let that early failure define what I could do, but I chose to be proactive. Growth, opportunities, the risks that change everything—they come to people who aren’t passive, don’t accept the judgments of others as gospel, and who get up and make things happen. Want to change things? Get off your ass and start by changing the one thing you can control: yourself.The second truth: Don’t get comfortable. No matter how much we try to maintain our edge, all of us have a tendency to become complacent after we enjoy some success. We pat ourselves on the back. Read our own reviews. Congratulate ourselves on how awesome we are. And that’s usually the time when we get the rug pulled out from under us by a competitor, bad luck, or our own laziness. As I wrote in my book, “Based on my experience as an enlisted soldier and even as an officer in charge of men in combat, I would argue that humiliation is a leader’s best friend. The fear of embarrassment keeps leaders sharp in their day-to-day affairs.”Those moments when you felt ashamed, when you couldn’t meet people’s eyes, when you let the team down—don’t let them define you, but DO let them remind you. Great leaders don’t get complacent, lose their edge, or sit back on their heels. Humiliation makes us wise.
Published on December 02, 2017 10:00
October 21, 2017
Becoming a Published Author
The dream started back in 2005. That’s how long I’ve been wanting to publish a book about the struggles, victories, and lessons I experienced at West Point, in the Army, and beyond. I started writing and made a lot of progress. But life makes demands on our time and attention, and our “must do” lists wind up as “get to one day” lists. So as 2016 was drawing to a close, the book was partially written but not done, and actual publication seemed remote. So I made a new year’s resolution for 2017: climb Mount Rainier, continue my PhD studies, and publish my book.Mission accomplished.
On October 12, 2017, I stood in front of a screaming crowd of 200-plus Cadet Candidates at the West Point Prep School with my book, The Dot on the Left, in my hand. I spoke to them about the stories in the book and about my message—that dreams are more powerful than where you fall on any scale, any chart, any curve. It was a perfect moment, one I’d been anticipating for a long, long time.When I made my resolutions, I wasn't sure how any of it would get done. But I took those dreams, made them into goals, and executed, which is the hardest part. I believed in myself, put together a trusted team, and believed in them. I also relied on a little bit of luck, but there’s nothing wrong with that. The trick is recognizing when luck has brought you something or someone that you need and seizing the opportunity.This has been an amazing journey that’s just beginning. I’ve already gone full circle: going back to the school where I struggled so much and speaking words that I hope will inspire the young mind who sit where I sat. I never thought I would be sharing my story with them, let alone giving them a book that I believe will be a sort of “dreamer’s manual” for anyone who’s been told what they can’t do. Which is all of us.I can't wait to go back again next year.

Published on October 21, 2017 08:00
October 11, 2017
Finding a Dot on the Left, Part 1: Identifying Hires With Star Potential
First of all, what is a “dot on the left?” Aside from being the title of my upcoming book, the term refers to someone who, based on the standards set by others, appears to be a sub-par performer but who has the hidden potential to be exceptional.That’s my story in a nutshell: at the United States Military Academy Prep School at West Point, I was the dot on the left—the candidate who stood out only in how consistently I fell short of the performance standards set by my peers. Yet somehow, I rose above my limitations to excel during my twelve years in the U.S. Army and in civilian life afterward.For organizations facing the endless need to hire the best people, that’s really the critical question: how do you identify “dots on the left”—recruits with potential that no one else is seeing? Anybody can hire a person with a gold-plated resume or an Ivy League degree, but the competition for those superstars is fierce. In my experience, what separates world-class companies and leaders from the also-rans is their ability to see greatness in applicants who aren’t flashy and don't stand out at first glance. Those are the hidden gems, the surprise superstars who can elevate a company beyond the competition.Before you can spot those individuals, you must drop the natural human tendency to label. A 2014 study published in the Journal of Neuroscience found that the brain decides how trustworthy a face is within 30 milliseconds of perceiving it, meaning that we judge and label people before we can even really see them, much less learn about them. I’ve been unfairly labeled as laconic and indifferent by people who’ve just met me, but I’m not. I care deeply about people and causes; I’m just not a rah-rah speaker who’s going to scream at you to make a point. There’s a reason for this: after more than 100 firefights in Iraq, it takes a lot to get me charged up. Labeling is dangerous, because it can blind you to the real person beneath the surface—the person who could be a difference-maker for your organization.How do you get past labels and résumés to find the dots on the left in your hiring process? Here are some suggestions:Forget about optics. Sometimes, we can judge a book by its cover. If someone arrives for a job interview or important department meeting dressed in a slovenly manner, it speaks of a lack of respect. But optics will only take you so far. For instance, when some people find out I was in the military and have a shaved head, they become intimidated. But I’m a nice guy, not scary at all. Surface impressions are often wrong. What matters is the reason someone looks or sounds the way they do. Clothing or hairstyle might tip you off to a person’s judgment or professionalism, but those are matters of choice. Whether a candidate is attractive or homely, has a high voice or sounds like Barry White, is fit or overweight—those tell you nothing about the character of the person.Listen to the words they choose. You can tell a lot about someone by his or her vocabulary. This isn’t about education; someone who went to Harvard might sound like a walking Oxford English Dictionary but be a terrible teammate. No, I’m mostly talking about when they use words like “I,” “we,” and “they.” Do they credit themselves with successes while sticking the blame to others when talking about things that went wrong? Are their questions insightful and well-researched or rote and routine? Find someone hungry. Wealth manager Mario Gabelli told Bloomberg that his firm liked to hire PhDs: poor, hungry and driven. Hunger matters. How badly does the person you’re talking to want the position? For me, fierce hunger can overcome holes in a resume. I want someone who would show up at 4 a.m., work all weekend, and exceed his or her limits to get the job done if needed. How hungry is the person you’re talking to? Did he show up early? Is she filled with energy and ideas? Is he ready to start in the mail room and work his way up?Look for humility. I’ll know in two minutes if I’m going to like someone based largely on how humble that person is. Now, I’m not talking about refusing to take credit for anything and downplaying accomplishments, because that’s not humility. That’s not having the confidence to own your outcomes. To me, real humility means that in everything you say and do, you make it clear that it’s not about you. It’s about serving—your team, your company, your family, your country. I like people who know that we all serve someone and who take pride in service. Humble people are confident people, because they know that what they’ve done speaks for itself. They don’t need to sell it.Finally, when in doubt, find a way to have a bonding moment. You don’t really know someone until you have a chance to bond—to see their character revealed. That’s true not just for new hires but for people who are already on a team. How well you really know your team? If you haven’t suffered together, I’d argue that you don’t really know them that well. Character reveals itself when things are unpleasant or people are forced to deal with losing. Play golf or poker. Go camping. I climbed Mount Rainier with six strangers, and when we reached the summit we were friends. There was a bond that came through hardship.Bottom line, always look deeper. People will tell you who they really are if you let them. Just remember that sometimes people don’t shine because they haven’t yet found the circumstances that will let them shine. Maybe if you give them a chance, they will.Dave Swanson is a motivational speaker, author, and former U.S. Army infantry platoon leader who engaged in more than 100 firefights while deployed to Sadr City, Iraq. The Dot on the Left is his first book. For more information, visit www.DaveSwansonSpeaks.com.

Published on October 11, 2017 08:40
June 5, 2017
3 business lessons learned above 10,000 feet


Published on June 05, 2017 12:18
May 11, 2017
4 Ways to become a speaker (by learning from a professional)

Published on May 11, 2017 12:41
April 6, 2017
It's Going to Get Gnarly...3 steps to keeping yourself running in life and in business

Published on April 06, 2017 03:38
March 2, 2017
3 Things I learned from doing 100k steps in a day

Published on March 02, 2017 03:37