Jeffrey Zeldman's Blog, page 5

Don’t bring venture capital to a knife fight

Contrary to what Imran, Ken, and I’m sure many others at Humane believe, the iPhone didn’t begin with their work in the 2000’s on Project Purple. It began in 1976 with the Apple computer, and the decades of goodwill it built up in consumers. The project was spearheaded by a guy ready to waste billions in iPod revenue if it helped achieve his vision, and he answered to nobody. It came together at the perfect point in time, when everyone knew the power of the Internet, but there wasn’t a way to carry the whole experience in your pocket. You can’t replicate all these factors in a few years, no matter how much money a VC throws at you.

Benjamin Sandofsky, Oh, the Humanity: Why You Can’t Build Apple With Venture Capital

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Both Sides, No

There’s no situation so awful our news media can’t make it worse. In a cowardly, doomed, and deeply misguided effort to appear “balanced” during an emergency that requires plain speaking, our news editors tie headlines into fantastic pretzels of spurious equivalence. In today’s edition of her subscriber-only newsletter, Washington Post columnist Jennifer Rubin tears into an especially egregious atrocity by the copy wizards of The New York Times:

Journalism 101

People on social media and other critics justifiably mocked, derided and denounced the New York Times for the headline, “Two Imperfect Messengers Take On Abortion.” The sub-headline was nearly as bad: “Neither side of the abortion divide would probably design the exact candidate they have in 2024.” This could be the crown jewel of “both-sidesism,” accomplishing that feat in multiple ways.

For starters, it blurs the distinction between Biden’s clear and unwavering position (to write Roe v. Wade into a federal statute) with Trump’s well-documented inconsistencies, deflections and contradictions. These two men simply are not equally deficient communicators. That imbalance in clarity and sincerity actually might determine the campaign’s outcome.

In addition to mischaracterizing the candidates’ relative abilities, this quintessential “process story” diminishes the issue’s moral gravity. You could not imagine a 1942 headline: “Two imperfect messengers take on world war.” Awarding style points, as the story does, trivializes the abortion issue.

Finally, the Times headline amounts to a self-parody of gamified political coverage: “Neither side of the abortion divide would probably design the exact candidate they have in 2024.” (Well, neither team in the World Series would design the exact lineup they have.) In essence, the Times tells us, “No one’s perfect!” — an empty platitude. Journalists owe readers an accurate depiction of the candidates’ vast differences in consistency, clarity and moral seriousness on abortion. Alas, such precision would demand truth-telling in lieu of feigned “balance.”

Washington Post subscribers can view the complete text of today’s newsletter on the paper’s website. You may also sign up to get it in your inbox free of charge.

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For love of pixels

Sure, watches that tell you when you’re walking unsteadily and pocket computer phones that show you the closest pizzeria are swell, but were you around for ResEdit? That humble yet supremely capable Macintosh resource editing tool is what we used to design pixel art back in the day. (And what day was that? Come August, it will be 30 years since the final release of ResEdit 2.1.3.) Stroll with us down memory lane as we celebrate the pearl anniversary of pixel art creation’s primary progenitor, and some of the many artists and design languages it inspired. Extra credit: When you finish your stroll, consider posting a Comment sharing your appreciation for this nearly forgotten art form and/or sharing links to additional pixel art icon treasures missing from our list below.

Susan Kare website (kare.com) | Susan Kare Apple Macintosh icons (kare.com) | Susan Kare bio (Wikipedia)Iconfactory Freeware icons feat. decades-old works of genius such as this Copland-inspired Apple desktop collectionThe Dead Pixel Society (2014) and founders: “We honor the humble pixel with icon creations designed under 90’s era MacOS constraints: 256 colors, pixel-by-pixel, on a 32 x 32 canvas.” K10k in 2003 (℅ Web Design Museum); mini-bonus: K10k tag on DribbbleMOZCO !GARASH! via Wayback Machine ℅ Flickr post by John RainsfordIntroducing Candybar by Panic and Iconfactory ℅ Wayback MachineDead Pixel Society interview post (zeldman.com) and podcast (Episode № 121 of The Big Web Show featuring Justin Dauer AKA @pseudoroom, creator of the Baby Yoda icon adorning this post).Still online, albeit with missing files after many server migrations: this very website’s 1995 “Pardon My Icons” collection.Semi-related and interesting: “A Pixel Identity Crisis” by Scott Kellum in A List Apart Issue № 342, January 17, 2012

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Akismet means never having to say you’re sorry

The wizards behind AI have been busy lately providing meaningful employment for digital nonpersons.

One of the hottest jobs for non-humans is crafting and deploying website guestbook spam. This market’s on fire!

If you thought the guestbook spam of yore was impressive, you ain’t seen nothing yet. The new, AI-assisted comment spam has improved keyword stuffing, fewer grammatical mistakes, and, best of all, there’s tons more of it. Your Comment section was never so useless!

And we’re not just talking quantity, here; we’re talking quality.

Compared to the spammers of yore, the new signal depressors have a bold confidence that proclaims, “Hello, world! I’m here to waste your time and extinguish what’s left of your hard-won reader community. Watch me work!”

Yes, the bots who shit in your sandbox are bigger, brassier, and better than ever at wasting your readers’ time and abusing your content to score points on the Google big board.

What’s that you say? You’re not a comment spam enthusiast?

In that case, do as I do: use Akismet to keep cruft where it belongs: off your website. Akismet was strong enough for the comment, form, and text spam of the past, and it’s strong enough for the new junk, too.

(Full disclosure: I work at Automattic, makers of Akismet, but I penned this post this morning purely as an Akismet customer, after happily reviewing the blocked comment spam on this here WordPress site of mine. Thanks, Akismet!)

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My Glamorous Life: Roman Holiday

While honeymooning in Rome, we spotted an Italian translation of my second book in the display window of a quaint old shop two blocks from the Colosseum.

The ancient amphitheatre was our destination; we had been walking toward it excitedly, with greater and greater speed. But the bizarre sight of Designing With Web Standards in this strange location halted our progress.

For my book, my name, my face to be here, of all places! What were the chances? For a text about something as new and ephemeral as web design to show up in this timeless and eternal plaza! How crazy was that?

The shop owner, adjusting his window display, shot us a quizzical smile. My companion pointed to my face, and then to the book cover, which bore my photo. The owner shrugged; he did not understand. If life were a movie, I would have whipped a blue beanie out of my coat pocket. But it isn’t, and I had none.

So there I stood. The author, at a loss for words.

And then we smiled, and he smiled, and we continued our passage toward the ancient home of bread and circuses.

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The More Things Change… (or: What’s in a Job Title?)

I’m not a “[full-stack] developer,” regardless of what my last job title says.

I’m not even a front-end developer, thanks to the JavaScript–industrial complex.

I’m a front-of-the-front-end developer, but that’s too long.

So, I’m a web designer. And I also specialise in accessibility, design systems, and design.

…Why do I think that this is the best title? Here’s why.

I’m designing for the web. The infinitely flexible web. The web that doesn’t have one screen size, one browser, one operating system, or one device. The web that can be used by anyone, anywhere, on any internet connection, on any device, on any operating system, on any browser, with any screen size. I’m designing with the web. Using the web platform (HTML, CSS, JS, ARIA, etc.), not a bloated harmful abstraction. I have a deep understanding of HTML and its semantics. I love CSS, I know how and when to utilise its many features, and I keep up-to-date as more are added. I have a strong understanding of modern JavaScript and most importantly I know when not to use it.

Front-end development’s identity crisis by Elly Loel

See also:

The Wax and the Wane of the Web (2024): Forget death and taxes. The only certainty on the web is change. Ste Grainer takes a brief look at the history of the web and how it has been constantly reinvented. Then he explores where we are now, and how we can shape the future of the web for the better. – A List Apart

The Cult of the Complex (2018): If we wish to get back to the business of quietly improving people’s lives, one thoughtful interaction at a time, we must rid ourselves of the cult of the complex. Admitting the problem is the first step in solving it. – A List Apart

Dear AIGA, where are the web designers? (2007): For all the brand directors, creative directors, Jungian analysts, and print designers, one rather significant specimen of the profession is missing. – zeldman.com

Standardization and the Open Web (2015): How do web standards become, well, standard? Although they’re often formalized through official standards-making organizations, they can also emerge through popular practice among the developer community. If both sides don’t work together, we risk delaying implementation, stifling creativity, and losing ground to politics and paralysis. Jory Burson sheds light on the historical underpinnings of web standardization processes—and what that means for the future of the open web. – A List Apart

(2007): “No one has tried to measure web design because web design has been a hidden profession.” – zeldman.com

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Our Lady of Perpetual Profit

Corporations that take investors make an impossible promise to increase profits forever. Accordingly, they hire MBAs whose role is to juggle numbers to create ongoing, short-term profit. This juggling is frequently labeled “leadership.”

The juggling methods—abusing data, diminishing the primacy of the customer relationship, repeating what worked last year as if the demand for it will never end, and perpetually cutting costs—invariably remove value from the company. This, of course, results in more staff and cost cutting.

People who understand the customer and the product are ignored in favor of the number jugglers; research is disparaged in favor of a dogmatic relationship to data. 

The people who wreck the company get the big paychecks. Eventually a bigger company buys the first company, further destroying its value. The wreckers exit with more money, 1980s-corporate-raider-style. Skilled workers are laid off, quality plummets, and the cycle begins again. 

This picture of a business world with deeply misguided priorities—exemplified by horror stories from the worlds of tech, gaming, and entertainment—is brought to you by Doc Burford, whose discursive post, “the biggest threat facing your team, whether you’re a game developer or a tech founder or a CEO, is not what you think,” takes a while to get through, but is nonetheless worth reading.

It is not a picture of every company, to be sure. But it applies to many, and accounts for much of the worker unhappiness plus customer frustration that characterize this time and contribute to our political unrest.

I wrote this post so you’d know to check that one. Do it.

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The Valley of Hidden Sorrows

I have this friend. A mountain of unexpected medical debt buried his family at the start of last year. At the same time, the closing of his business stuck him with six figures of personal debt. Liquidating a retirement account and maxing out credit cards bought him short-term breathing room. Mostly, though, it added interest charges and tax penalties to what he already owed. 

A year on, the debts still crush him, and the poor fellow only just manages to keep his family housed, fed, and safe. I should add that he’s a professional who enjoys a great job with a generous salary and terrific benefits. One of the lucky people. Privileged, even. Somebody you’d expect to be quite comfortable. But he wakes in fear each morning.

To all who struggle in these times, be kind to others and gentle with yourself.

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AI Roundup: The Bad, the Ugly, and the Pretty Cool

Ay, ay, AI! Hype, fear, and strongly voiced opinions—the traditional currency of internet conversation—are unequal to this moment, where the Fate of Everything dangles from a single gossamer thread. So here are four useful links to pieces of the web that make differing and complementary sense of the threat and promise of AI.

Of course AI is a bubble. It has all the hallmarks of a classic tech bubble. Pick up a rental car at SFO and drive in either direction on the 101—north to San Francisco, south to Palo Alto—and every single billboard is advertising some kind of AI company. Every business plan has the word “AI” in it, even if the business itself has no AI in it…

Tech bubbles come in two varieties: The ones that leave something behind, and the ones that leave nothing behind. Sometimes, it can be hard to guess what kind of bubble you’re living through until it pops and you find out the hard way…

Cory Doctorow: What Kind of Bubble is AI?

de Vries calculates that by 2027 the AI sector could consume between 85 to 134 terawatt hours each year. That’s about the same as the annual energy demand of de Vries’ home country, the Netherlands. 

The Verge: How much electricity does AI consume?

The Elements of AI is a series of free online courses created by MinnaLearn and the University of Helsinki. We want to encourage as broad a group of people as possible to learn what AI is, what can (and can’t) be done with AI, and how to start creating AI methods. The courses combine theory with practical exercises and can be completed at your own pace.

Elements of AI

We define AI literacy as a set of competencies that enables individuals to critically evaluate AI technologies; communicate and collaborate effectively with AI; and use AI as a tool online, at home, and in the workplace. We conducted an extensive review of literature (see paper) and distilled a set of key AI literacy competencies and considerations for designing AI literacy learning interventions, which can be used to guide future educational initiatives as well as foster discussion and debate in the AI education field. This page lists and describes the competencies and design considerations that we have outlined.

AI Unplugged

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CAPTCHA excludes disabled web users

What’s widely used, no longer particularly effective, and makes web content inaccessible to many people with disabilities? It’s our old friend CAPTCHA! In a group note dated 16 December 2021, the W3C explains how CAPTCHA excludes disabled users, and suggests alternatives which may be kinder and more reliable:

Various approaches have been employed over many years to distinguish human users of web sites from robots. The traditional CAPTCHA approach asking users to identify obscured text in an image remains common, but other approaches have emerged. All interactive approaches require users to perform a task believed to be relatively easy for humans but difficult for robots. Unfortunately the very nature of the interactive task inherently excludes many people with disabilities, resulting in a denial of service to these users. Research findings also indicate that many popular CAPTCHA techniques are no longer particularly effective or secure, further complicating the challenge of providing services secured from robotic intrusion yet accessible to people with disabilities. This document examines a number of approaches that allow systems to test for human users and the extent to which these approaches adequately accommodate people with disabilities, including recent non-interactive and tokenized approaches. We have grouped these approaches by two category classifications: Stand-Alone Approaches that can be deployed on a web host without engaging the services of unrelated third parties and Multi-Party Approaches that engage the services of an unrelated third party.

W3C: Inaccessibility of CAPTCHA: Alternatives to Visual Turing Tests on the Web

We can do better!

Tell your friends. Tell your boss. Tell your clients.

Tip o’ the blue beanie to Adrian Roselli.

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