Mike McCann's Blog, page 4
March 4, 2016
Using A Sniper Rifle To Acquire Customers
“Focusing on customer acquisition over ‘awareness’ takes discipline… At a certain scale, awareness/brand building makes sense. But for the…
This post originally appears on Pick a Direction
February 25, 2016
A New Twist On An Old Idea: Customer Scheduling via Text Message
Ideas run rampant in my head all day, every day. Many of them are business ideas like how to improve…
This post originally appears on Pick a Direction
February 24, 2016
Content vs. Satisfied
They’re synonyms, but we reflect the differing meanings in our posture. Satisfied – “happy and finished.” You’ve taken action, you’ve gotten…
This post originally appears on Pick a Direction
February 23, 2016
Why I Don’t Want An Easy Life
When was the last time something easy changed your life? Conversely, challenges have probably changed your life multiple times…
This post originally appears on Pick a Direction
February 22, 2016
The Most Indicative Trait Of Success (You’ll Never Guess)
Anyone can start. In fact, it’s easier now than ever to start something. Websites are cheap, information is abundant, and…
This post originally appears on Pick a Direction
February 19, 2016
The Art of Overdelivering
The concept is simple: deliver more value than the recipient is expecting. The Hiring Process We live by unwritten rules in…
February 4, 2016
How To Find Your Happy Place
I met Austin when he was a freshman defensive back. He smiled too much and needed to eat a…
The post How To Find Your Happy Place appeared first on Pick a Direction.
January 27, 2016
How To Compliment An Entrepreneur
“You’re cheap.” This exclamation is rarely used as a compliment. Quite the opposite, it is typically used in a derogatory manner.…
The post How To Compliment An Entrepreneur appeared first on Pick a Direction.
January 21, 2016
Learn This Simple, Not Easy, Way To Improve Customer Service
Customer Service Shortcomings I imagined my first printed book in a hardcover since the day I began writing it. Over…
The post Learn This Simple, Not Easy, Way To Improve Customer Service appeared first on Pick a Direction.
January 13, 2016
The Unbelievably Simple Technique I Used To Stay Focused On My Dream
One of the questions I’m most frequently asked is, “What’s the best way to stay focused on my goals?” The following…
The post The Unbelievably Simple Technique I Used To Stay Focused On My Dream appeared first on Pick a Direction.
