Chris Voss's Blog, page 39
November 27, 2024
The Chris Voss Show Podcast – Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for Their Brands by Jean-Pierre LaCroix
Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for Their Brands by Jean-Pierre LaCroix
Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even waiting long hours in lines to purchase the latest model. This is not simply about wanting. Its about desire. The question for brand marketers is how to make that elusive magic happen. In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the how-to in creating desire for a brand. Using design philosophies he has developed through his thirty years of experience, Jean-Pierre offers interesting history, insights from scientific research, and actionable advice to lead brands from a want category to the much-coveted desire space in the marketplace.
About the author
Innovator, designer, strategist, futurist, transformer of brands for growth, Jean-Pierre Lacroix is President of Shikatani Lacroix Design (SLD). Jean-Pierre Lacroix is strongly committed to design innovation. JP as his clients call him was the first to coin the term Blink Factor more than thirty years ago about how brands needed to connect emotionally in the blink of an eye. He pioneered also the use of neuroscience and Virtual Reality to gain insights about branded invironments and was one of the first individuals to use in-store digital signing and gester motion UX to engage with consumers.
In addition to pioneering the successful firm, Jean-Pierre is also Past President of The Association of Registered Graphic Designers of Ontario, Past President of DIAC (Design Industry Advisory Committee), board member of SEGD (Society of Environmental Graphic Designers), as well as former Director of the Packaging Association of Canada.
An accomplished dynamic speaker, he has lectured at numerous conferences across Canada, the US, Asia and South America on the subjects of branding and design trends. His presentations have always received high appraisals for content, energy, and take-away actionable information. Mr. Lacroix also co-authored a best selling book, which was launched in January 2002, titled The Business of Graphic Design: A Professional’s Handbook. Most recently he has released his third book “Desire by Design” culminating more than 35 years of helping Fortune 500 brands remain relevant.
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November 26, 2024
The Chris Voss Show Podcast – Mental Clarity: Daily Habits to Clear Brain Fog And Improve Focus by Michelle Davies BSc
Mental Clarity: Daily Habits to Clear Brain Fog And Improve Focus by Michelle Davies BSc
Mental Clarity: Daily Habits to Clear Brain Fog and Improve Focus
Are you struggling with persistent brain fog, anxiety, or feelings of depression that cloud your mind and hinder your daily life? Mental Clarity by Michelle Davies, BSc (Hons) Ost, offers a groundbreaking, holistic, and scientifically grounded approach to regaining control over your mental health.
In this transformative book, Michelle, a graduate of osteopathy in 1997 and an internationally acclaimed healer and health consultant, provides actionable strategies to clear brain fog and restore your focus. She delves into the critical role of the glymphatic system and the flow of cerebrospinal fluid—often referred to as the Christ oil—in maintaining mental clarity, and how proper care, including diet, sleep, exercise, and prayer can enhance its function.
One of the most surprising and intriguing insights Michelle reveals is how birth itself can cause a type of concussion, creating a blockage in the glymphatic system that, if left unaddressed, can persist for a lifetime. This hidden trauma, often overlooked, can lead to chronic issues like depression and anxiety. Michelle’s expertise in identifying and treating these birth-related traumas offers a unique and essential path to mental clarity and emotional well-being.
With a unique blend of scientific insight, spiritual wisdom, and her deep connection with God, Michelle explores the profound impact of concussion-related brain injuries on mental health, particularly their connection to depression and suicidal ideation. Through the practice of cranial osteopathy, the innovative use of AO Scan Technology©, and the healing power of Inner Voice bio frequency music, combined with prayer and scriptural guidance, she offers readers a path to natural healing, addressing the root causes of cognitive dysfunction and emotional distress.
Inside, you’ll discover:
The underlying causes of brain fog and how to address them effectively.
Nutritional guidance for a brain-boosting diet.
Exercise tailored to enhance cognitive function.
Mindfulness and prayer techniques for stress management, including the incorporation of healing scriptures.
Advanced healing methods, including cranial osteopathy and AO Scan Technology©, that promote lasting mental clarity and spiritual well-being.
Whether you’re seeking relief from mental cloudiness, recovering from a concussion, or looking to improve your overall cognitive health, Mental Clarity is your comprehensive guide to achieving a clear, focused mind. Embark on this journey to reclaim your mental sharpness, deepen your spiritual connection, and live a vibrant, fulfilling life grounded in faith and healing.
Why This Book?
Mental Clarity not only equips you with the tools to overcome cognitive challenges but also uncovers the hidden impacts of birth-related trauma, offering innovative solutions to lifelong issues. Ideal for those seeking a deeper understanding of the mind-body connection, this book is perfect for professionals, spiritual leaders, and anyone dedicated to personal growth. Join Michelle on this journey, and discover why her methods are trusted by top-tier clients and sought after by international audiences.
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November 25, 2024
The Chris Voss Show Podcast – Pickleballers by Ilana Long
Pickleballers by Ilana Long
A pickleball newbie looking to recover from life’s swings and misses crosses paddles with love in this debut romantic comedy.
Meg Bloomberg is in a pickle. When Meg’s ex turns out to be a total player, she and her bestie take off for a mood-lifting pickleball excursion to Bainbridge Island. It’s supposed to be an easy lob, a way to heal, not the opening serve to a new courtside romance that’s doomed to spin out.
No matter how Meg tries, she can’t shake her feelings for Ethan Fine. A charismatic environmental consultant and Bainbridge local, Ethan seems like the real dill. But when Meg discovers that Ethan is sabotaging her home court, she decides the match is over.
It’s time for Meg to take control of her own game. And maybe, just maybe…love will bounce back.
About the author
Ilana Long is the author of PICKLEBALLERS, a romantic comedy. Preorder for Novemeber 12, 2024!
A pickleball newbie looking to recover from life’s swings and misses crosses paddles with love in this debut romantic comedy.
Other books: ZIGGY’S BIG IDEA (Kar-Ben, Lerner Publishing, 2014) noted for its “dialogue-driven approach” (Kirkus review.) Several of her non-fiction essays are published in CHICKEN SOUP FOR THE SOUL (2016-2021) Simon & Schuster. Ilana is the author of a regular column for “The Tico Times”, Costa Rica’s national English language newspaper, readership 12,000. Besides writing, Ilana travels and lives abroad, hikes, paints, acts, sings, teaches, and parents her twin teens.
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The Chris Voss Show Podcast – The PR Playbook: The essential guide for startups, entrepreneurs and lean organizations by Ronjini Joshua
The PR Playbook: The essential guide for startups, entrepreneurs and lean organizations by Ronjini Joshua
Here’s a secret…You don’t need to hire a PR agency for a quality PR program, you just have to understand PR. The PR Playbook is not just a book about public relations but is a workbook designed to enable any entrepreneur, marketing pro or startup CEO to understand the basic principles of working with the media and create a successful PR plan themselves.
Ronjini Joshua is the founder and CEO of The Silver Telegram a PR agency serving tech startups, discussing the importance of branding at every stage of your company and the truths about the future of PR and media relations.
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November 24, 2024
The Chris Voss Show Podcast – MEHscapology: How to turn your “carbon copy” B2B company into a growth machine with differentiation, positioning and un-turn-downable offers by Matt Hodkinson
MEHscapology: How to turn your “carbon copy” B2B company into a growth machine with differentiation, positioning and un-turn-downable offers by Matt Hodkinson
So many B2B companies strive to achieve their growth ambitions by investing headlong into the latest marketing strategy or sales tactic, in the fervent belief that more activity produces more deals. But without a rock-solid market position and a core message that runs through the very fibres of your business presence, no amount of content, publicity, outreach or advertising will bring you the levels of success you desire.
In MEHscapology, positioning and differentiation virtuoso, Matt Hodkinson, brings you a step-by-step formula for transforming your market presence and core business language. You’ll learn the extent to which poor positioning is costing your company, the vital importance of differentiation in making your proposition the only viable option to your buyers, and how language drives perception; the key driver to influencing and building trust with your target audience.
Packed with practical advice and real world examples, MEHscapology shows you exactly how to ditch the dull, and earn the attention you deserve for your soon-to-be-thriving business.
About the author
Matt Hodkinson is Founder and Chief MEHscapologist at TGO (Total Growth Ownership). Matt has worked directly with more than 250 consultancies, managed service partners, and other B2B organisations over the past 13+ years, helping them to find their “unordinary” and realise their marketing potential, without the need to become a high-volume content production outfit.
He lives in Surrey, UK, with his “out of his league” wife and two incredible daughters.
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The Chris Voss Show Podcast – To Flourish: God is the Light We are its Spectrum by Duane Haynes
To Flourish: God is the Light We are its Spectrum by Duane Haynes
“Positive and encouraging poetry for everyone. Poetry to encourage and give you a positive outlook on life.
This is also a poetry book that teaches you to be strong in facing your fears with faith and courage.
Trustpilot; Most popular Book. 1,119,317 reviews of Excellent five Stars. Enhancement Poems are available on Spotify, iTunes, etc.
About the author
Mr. Duane E. Haynes was born in Denver, Colorado to Jimmilee and Elmer Haynes II. Duane was born ten minutes after his twin brother, Darrell, one of five children. Duane’s life changed when he took a life-threatening fall at the age of twelve. The accident left Duane in a coma for about three days. When Duane came to, he had changed. He remembers being in a place that he now knows in his heart as Heaven. To talk to him about it he says, “God showed me all of Heaven and Love. He then told me what I must do, and gave me a gift and sad, ‘Go back into the world and give them this gift, tell them so that they can learn their pathway to the way home.’ Two months later Duane began to write, and what this young man was writing caught the attention of those closest to him. His insight and depth was to them beyond the comprehension at an age so young. To some, his poems are prophecy, to others, insight – for him they are the sharing of his gift. There was a dark period in his life where he was troubled by the world, and his writings during that time show his turmoil.
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November 21, 2024
The Chris Voss Show Podcast – 8 Core Practices of Facilitative Leaders by Michael Wilkinson
8 Core Practices of Facilitative Leaders by Michael Wilkinson
What is a Facilitative Leader?
Facilitative leaders create organizations where engagement is the norm, collaboration is the vehicle, and higher levels of achievement are the result.
Unfortunately, many leaders continue to view their role primarily as one of setting direction, allocating resources, and putting in place rewards, support, and development systems that ensure their people stay focused on achieving that direction.
In the changing workplace, this archaic view of leadership is completely inadequate. More and more, employees are seeking to understand where their organization is going and to influence the paths taken to get there.
This shift in the workplace requires a new set of leadership skills. Leaders must know how to inspire people around a vision, foster trust, manage group interaction, build consensus, resolve conflict, and adapt their approach to the specific needs of each person they lead. They must be able to facilitate rather than dictate. This new direction calls for facilitative leaders.
Praise for 8 Core Practices of Facilitative Leaders
“If you want a great book that takes a facilitative approach to leadership, here it is! The 8 Core Practices of Facilitative Leaders offers practical and insightful strategies any leader can apply immediately. Read this book and learn the best ways to create engagement, buy-in, and alignment in your organization.”
–Ken Blanchard, coauthor ofThe New One Minute Manager(R) and Leading at a Higher Level
“Michael credits me with teaching him to value thinking and communication preferences. He has written a practical guide to help you understand the behaviors needed to be highly impactful as a facilitative leader.”
–Ann Herrmann-Nehdi, chief thought leader and chair of the board at Herrmann, creators of the HBDI Assessment and Whole Brain Thinking
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November 19, 2024
The Chris Voss Show Podcast – The Last Kilo: Willy Falcon and the Cocaine Empire That Seduced America by T. J. English
The Last Kilo: Willy Falcon and the Cocaine Empire That Seduced America by T. J. English
From true-crime legend T. J. English, the epic, behind-the-scenes saga of “Los Muchachos,” one of the most successful cocaine trafficking organizations in American history—a story of glitz, glamour, and organized crime set against 1980’s Miami.
Despite what Scarface might lead one to believe, violence was not the dominant characteristic of the cocaine business. It was corruption: the dirty cops, agents, lawyers, judges, and politicians who made the drug world go round. And no one managed that carousel of dangerous players better than Willy Falcon.
A Cuban exile whose family escaped Fidel Castro’s Cuba when he was eleven years old, Falcon, as a teenager, became active in the anti-Castro movement. He began smuggling cocaine into the U.S. as a way to raise money to buy arms for the Contras in Central America. This counter-revolutionary activity led directly to Willy’s genesis as a narco. He and his partners built an extraordinary international organization from the ground up. Los Muchachos, the syndicate founded by Falcon, thrived as a major cocaine distribution network in the U.S. from the late 1970’s into the early 1990’s. At their height, Los Muchachos made more than a hundred million dollars a year. At the same time, Willy, his brother Tavy Falcon, and partner Sal Magluta became famous as championship powerboat racers.
Cocaine, used by everyone from A-list celebrities to lawyers and people in law enforcement, came to define an era, and for a time, Willy Falcon and those like him—major suppliers, of whom there were only a few—became stars in their own right. They were the deliverers of good times, at least until the downside of persistent cocaine use became apparent: delusions of grandeur, psychological addiction, financial ruin. Thus, the War on Drugs was born, and federal authorities came after Falcon and his crew with a vengeance. Willy found himself on the run, his marriage and family life in shambles, the halcyon days of boat races and lavish trips to Vegas and parties at the Mutiny night club seemingly a distant memory.
T. J. English has been granted unprecedented access to the inner workings of Los Muchachos, sitting down with Willy Falcon and his associates for many lengthy interviews, and revealing never-before-understood details about drug trafficking. A classic of true-crime writing from a master of the genre, The Last Kilo traces the rise and fall of a true cocaine empire—and the lives left in its wake.
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November 18, 2024
The Chris Voss Show Podcast – Saving Lives: Joseph Nounou’s Revolutionary ResPen for Overdoses
Saving Lives: Joseph Nounou’s Revolutionary ResPen for Overdoses
About the Guest(s):
Joseph Nounou, MD, MBA, is an innovative anesthesiologist passionate about expanding the accessibility of life-saving medical interventions. From a young age, Joseph was inspired to pursue a career in medicine, culminating in his graduation from medical school and residency as an anesthesiologist. In addition to his medical expertise, he pursued an MBA from the Haslam School of Business at the University of Tennessee to understand the business elements of getting medical products to market. With a commitment to empowering individuals, Joseph developed the ResPen, an affordable and accessible way to administer life-saving medication to victims of drug overdoses.
Episode Summary:
In this engaging episode of The Chris Voss Show, host Chris Voss is joined by visionary anesthesiologist, Joseph Nounou, MD, MBA. As they embark on a thought-provoking conversation, the spotlight is on Joseph’s revolutionary creation, the ResPen, designed to rescue individuals from life-threatening situations like drug overdoses. With over 107,000 overdose fatalities a year in the US alone, Joseph’s groundbreaking device is poised to change the landscape of emergency medical intervention. The discussion explores the intricate balance of medicine and business behind the invention, Joseph’s personal journey, and his unwavering commitment to saving lives.
During the episode, Joseph and Chris delve into the growing opioid and fentanyl crisis that underscores the need for the ResPen. By focusing on creating a fast-acting solution that even those without medical training can use, Joseph aims to significantly reduce the death toll from overdoses. The conversation also highlights the ResPen’s application for cardiac arrest situations, stressing the critical few minutes during which a life can be saved. Beyond discussing this life-saving device, Joseph offers insights on how partnerships and investments can accelerate their mission, and how listeners can get involved.
Key Takeaways:
Joseph Nunu, MD, MBA, is behind the development of the ResPen, a life-saving device aimed at reducing fatalities from drug overdoses and cardiac arrests.
The ResPen is an innovative solution that allows non-medical personnel to administer crucial medication in emergency situations.
Drug overdoses claim over 107,000 lives annually in the US, highlighting the urgent need for accessible emergency interventions like the ResPen.
Joseph emphasizes the potential of partnerships and investments to bring the ResPen to market faster, urging listeners to get involved in the mission.
The FDA’s fast-track designation could expedite the ResPen’s journey to the public, aligning with the urgency of the opioid crisis.
Notable Quotes:
“The worst person in the world is probably someone who’s evil, so don’t be evil.” – Chris Voss
“It turns out that 350,000 people die outside of the hospital every year from sudden cardiac arrest.” – Joseph Nunu
“In that period of time, the brain will die. The brain only lives for about five to eight minutes without oxygen.” – Joseph Nunu
“It’s a whole jumbo jet full of people every single day and nobody really pays that much mind because it’s just the baseline.” – Joseph Nunu
“We have a lifesaving medication that really could use some political backing and really could use a quality partner in the pharmaceutical industry.” – Joseph Nunu
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The post The Chris Voss Show Podcast – Saving Lives: Joseph Nounou’s Revolutionary ResPen for Overdoses appeared first on The Chris Voss Show.
November 17, 2024
The Chris Voss Show Podcast – Elizabeth Von Isser Talks New Film “Kate Hugo” and Acting Journey
Elizabeth Von Isser Talks New Film “Kate Hugo” and Acting Journey
About the Guest(s):
Elizabeth Von Isser is a seasoned multi-hyphenate professional in the film industry, known for her extensive contributions as an actor, writer, and producer. With over 30 film credits and numerous voice acting gigs, she has carved a significant niche for herself. Transitioning from a career as a manufacturing engineer, Elizabeth embraced her passion for acting in 2013, leading her to write and star in her own feature-length screenplay, “Kate Hugo, Murder After Mayhem.” Her varied career is a testament to creativity and persistence, inspiring others to pursue their ambitions regardless of age or background.
Episode Summary:
Join Chris Voss as he engages with superlatively talented Elizabeth Von Isser, a film industry veteran known for her roles both in front of and behind the camera. Dive into Elizabeth’s transformative journey from a Midwest upbringing and a career in engineering to producing and starring in award-winning films. With a lens on her latest project, “Kate Hugo, Murder After Mayhem,” this episode offers a fascinating exploration of breaking age barriers in Hollywood, overcoming obstacles, and nurturing one’s creative passions.
Elizabeth vividly shares her inspiration behind creating “Kate Hugo, Murder After Mayhem.” Specifically inspired by the ingenious crime-solving style of the first female Pinkerton detectives, Elizabeth brings forward a compelling narrative set in the near future. Her movie, a blend of historical inspiration and futuristic imagination, acts as a beacon for talented, yet undiscovered local actors and crew from Tucson, Arizona. Moreover, the episode delves into Elizabeth’s trials in raising funds and navigating the challenges of producing a SAG-compliant film, aiming for theatrical releases across domestic and international markets.
Key Takeaways:
Elizabeth Von Isser transitioned from engineering to the film industry, combined her technical background and artistic aspirations to pursue her passion.
Her latest project, “Kate Hugo, Murder After Mayhem,” reflects not only innovation in storytelling but a tribute to historical female detectives while presenting futuristic outcomes.
Despite societal age norms in Hollywood, Elizabeth successfully charts her path by creating roles and opportunities that diversify typical portrayals of women over 55.
She highlights the intricacies of film production, including regional issues and unique experiences in the cinematic landscape of Tucson.
Project insights reveal her strategic plans for distribution and expansion into possible future sequels or series adaptations.
Notable Quotes:
“I didn’t wanna make a movie about Kate Warren and the Pinkertons, but I was inspired by the way that she solved that crime.”
“I think I’m pretty equally left, right Brained.”
“I never expected it to, I guess we went SAG ultra low budget and so we have some SAG actors in it, and that created a whole nother level of complication.”
“With every year that I got older, it seemed like the opportunities were less and less.”
“The vast majority of our cast was also local…that created a whole nother level of complication in that, you know, we had to make sure we were following all the SAG rules.”
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