Nancy Duarte's Blog, page 6
July 27, 2021
How To Get (And Keep) Others Committed To Change
When Graham Weston came up with the idea to move Rackspace’s headquarters to the once-thriving but empty Windsor Park Mall in a struggling area of San Antonio, he was thrilled at the possibility of breathing life back into his hometown and attracting new talent. But to Weston’s surprise, his company’s employees didn’t jump at the [...] continue reading
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July 13, 2021
Why You Should Absolutely Avoid Using Filler Words (& How to Actually Stop)
Imagine you’re telling a story to co-workers about a road trip you took a few years back. You set up the context of the trip including where you were going, why you were going there, and who was in the car with you. But as you list out the people in the car, you realize [...] continue reading
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June 23, 2021
Why Should I Tell a Story?
Business communication gurus have been touting the importance of using story to influence listeners for years. Because of this, most communicators understand the value of telling a story in a customer conversation, a team meeting, a one-on-one, or a keynote. But what’s so great about telling a story? Instead of answering this question from a [...] continue reading
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5 Reasons Why Your Story Falls Flat
For years, communicators have been told about the importance of telling a story in a professional or business setting. They know stories leave a greater impact on listeners than facts alone, persuade audiences toward action, and help keep listeners engaged. But many communicators are hesitant to heed this advice. Why? Mostly because they’ve heard others [...] continue reading
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June 14, 2021
3 Situations that Demand a Story
Critical communications require you to influence an audience. Whether you’re asking a customer for a sale, motivating your team to tackle a new challenge, or helping your boss see you in a new light—your goal is to persuade. Nothing persuades like stories. Stories are how humans interpret the world. Stories stick with audiences more than [...] continue reading
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May 26, 2021
3 Leaders Who Effectively Use Storytelling to Transform
Great leaders rely on varied communication tools to inspire their teams and influence others to take action. But there’s one powerful persuasive tool execs are often reluctant to use: telling personal stories. Instead, when leaders give a presentation or speech, they’re quick to turn to impressive stats and industry news to persuade. Those same leaders [...] continue reading
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These Screenwriting Principles Will Make Your Business Story More Engaging
Every human interprets situations, instances, and occurrences around us through the lens of story. Stories help us frame the world we experience, giving us a handle on reality. We are wired for stories. And we consume lots of them. Think about how many hours a year you spend reading stories in magazines or books and [...] continue reading
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May 10, 2021
Your Top 6 Storytelling Questions (Answered by an Expert Storyteller)
In our recent webinar, “Persuading Your Audience Through Story” with Duarte content developers and speaker coaches Jeff Davenport and Doug Neff, we received great audience questions about the art of storytelling. Following, Jeff answers six of the most asked questions we weren’t able to answer live. How do you introduce stories seamlessly into presentations? Do [...] continue reading
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March 27, 2021
Do You Have What It Takes to Lead a Successful Change Effort?
Here’s the scene: You’re leading a change. You’re motivated. You’re energized. You have a good idea (or someone else does) and you can see it will result in great things. Now you’re trying to get other people to make it happen. It’s time to communicate! Ah, but your idea requires people to get over that [...] continue reading
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A Year of Crisis: Nancy Duarte’s Successful Leadership Story
In times of crisis, good leadership is displayed through empathy and authority. When the COVID-19 pandemic began, Nancy Duarte invited employees to contact her at any time with questions or concerns. She also gave us permission to do what we needed to feel healthy, safe, and supported—whether that meant taking extra vacation or sick days [...] continue reading
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