Maria Savva's Blog - Posts Tagged "self-published"
The BestsellerBound First Annual Sample Anthologies are now on Scribd!
As many of you already know, I am a resident author on BestsellerBound, a website dedicated to promoting independent authors.
One of our most active members, author Joel Blaine Kirkpatrick has put together three anthologies of excerpts from BestsellerBound authors' books. The anthologies include short stories and chapters from books. I am sure that anyone looking for a new book to read will find something in at least one of the anthologies. We have authors of romance, historical fiction, political fiction, thrillers, mysteries, crime fiction... you name it, it's in there!
The first volume contains the full version of my short story 'Forever Blue' from my collection Pieces of a Rainbow
The anthologies have been produced as a promotional tool for our members who are all independent authors and have to do all their own marketing. If you find the anthologies interesting, I hope you will share them with your friends and tweet about them, add links to your Facebook sites, blog about them, etc., etc. This would be very helpful and much appreciated by the authors involved.
You can read the three anthologies by following the links below:
Volume one
Volume Two
Volume Three
Make sure you also check out the websites and blogs of all the participating authors, as some of them are (or will soon be) offering downloads of the pdf files from their websites. I am in the process of arranging for the pdf files to be available as downloads from my website. I'll blog about that when it happens.
We are also trying to find a website where we can publish the anthologies as free ebooks. Watch this space for news on that.
Please take a moment to check out the anthologies. I hope you'll find lots of new authors to read.
One of our most active members, author Joel Blaine Kirkpatrick has put together three anthologies of excerpts from BestsellerBound authors' books. The anthologies include short stories and chapters from books. I am sure that anyone looking for a new book to read will find something in at least one of the anthologies. We have authors of romance, historical fiction, political fiction, thrillers, mysteries, crime fiction... you name it, it's in there!
The first volume contains the full version of my short story 'Forever Blue' from my collection Pieces of a Rainbow
The anthologies have been produced as a promotional tool for our members who are all independent authors and have to do all their own marketing. If you find the anthologies interesting, I hope you will share them with your friends and tweet about them, add links to your Facebook sites, blog about them, etc., etc. This would be very helpful and much appreciated by the authors involved.
You can read the three anthologies by following the links below:
Volume one
Volume Two
Volume Three
Make sure you also check out the websites and blogs of all the participating authors, as some of them are (or will soon be) offering downloads of the pdf files from their websites. I am in the process of arranging for the pdf files to be available as downloads from my website. I'll blog about that when it happens.
We are also trying to find a website where we can publish the anthologies as free ebooks. Watch this space for news on that.
Please take a moment to check out the anthologies. I hope you'll find lots of new authors to read.
The BestsellerBound Short Story Anthologies are both FREE on kindle :)
The BestsellerBound Anthologies, Volumes 1 & 2 are now both FREE on Amazon Kindle!
Get your copies by clicking the links below:
Volume 1 on Amazon US
Volume 2 on Amazon US
Volume 1 on Amazon UK
Volume 2 is still priced at 86p on Amazon UK, but we are hopeful it will be available free in the near future. UK readers can download a free kindle version from Smashwords.com
Here are the list of contents:
Volume 1:
Wish Upon A Star by Lainey Bancroft
Tears For Hesh by J. Michael Radcliffe
You Can Call Me Ari by Darcia Helle
Flames by Maria Savva
Minor Details by Jaleta Clegg
Ice Cream Man by Neil Schiller
No Eyes But Mine Shall See by Sharon E. Cathcart
The First Texas Twister by Magnolia Belle
Shadow Lantern by Gareth Lewis
Stained by Amy Saunders
Volume 2:
1. What Was Lost by James Sophi
2. The Art of Breathing by Jaime McDougall
3. Soul Windows by Jaleta Clegg
4. I Didn't Know His Name by Darcia Helle
5. Red Route by James Everington
6. Make A Wish by Susan Helene Gottfried
7. The Last Chance Motel and Mausoleum by Joel Blaine Kirkpatrick
8. Isolation by Maria Savva
9. Beyond The Green Hills by Tom Gahan
10. From Joy We Come, Unto Joy We Return by Ami Blackwelder
Get your copies by clicking the links below:
Volume 1 on Amazon US
Volume 2 on Amazon US
Volume 1 on Amazon UK
Volume 2 is still priced at 86p on Amazon UK, but we are hopeful it will be available free in the near future. UK readers can download a free kindle version from Smashwords.com
Here are the list of contents:
Volume 1:
Wish Upon A Star by Lainey Bancroft
Tears For Hesh by J. Michael Radcliffe
You Can Call Me Ari by Darcia Helle
Flames by Maria Savva
Minor Details by Jaleta Clegg
Ice Cream Man by Neil Schiller
No Eyes But Mine Shall See by Sharon E. Cathcart
The First Texas Twister by Magnolia Belle
Shadow Lantern by Gareth Lewis
Stained by Amy Saunders
Volume 2:
1. What Was Lost by James Sophi
2. The Art of Breathing by Jaime McDougall
3. Soul Windows by Jaleta Clegg
4. I Didn't Know His Name by Darcia Helle
5. Red Route by James Everington
6. Make A Wish by Susan Helene Gottfried
7. The Last Chance Motel and Mausoleum by Joel Blaine Kirkpatrick
8. Isolation by Maria Savva
9. Beyond The Green Hills by Tom Gahan
10. From Joy We Come, Unto Joy We Return by Ami Blackwelder
Alternative National Short Story Week 2011
I've just seen an email saying that 7th-13th November 2011 is National Short Story Week in the UK. The website associated with that email has a list of recommended reads for National Short Story Week. The list is, frankly, predictable and boring (sorry). It includes 'classics' and books published by big publishing companies. In my opinion, those books have enough publicity; we don't need a Short Story Week to promote them. We do, however, need to have a Short Story Week that celebrates up and coming talent, and hard working Independent and self-published writers. Those writers DO need extra publicity because their books are often ignored.
Here's an alternative list of short stories and anthologies recommended by me. I urge you to read these authors. Many of them have now become good friends of mine, but that is NOT the only reason I am promoting them. I simply LOVE their writing, and I only got to know them AFTER reading their work. There are some seriously good stories here. Click on the book covers for more details:
The following are my own short story collections:
Here's an alternative list of short stories and anthologies recommended by me. I urge you to read these authors. Many of them have now become good friends of mine, but that is NOT the only reason I am promoting them. I simply LOVE their writing, and I only got to know them AFTER reading their work. There are some seriously good stories here. Click on the book covers for more details:
The following are my own short story collections:
Notes from The Literary Consultancy's conference 2013 - Writing in a Digital Age: "Literary Values"
One of the panel discussions at the recent TLC conference was about literary values. How has the digital age changed literary values?
A definition that was put forward of 'literary fiction' was: writing that uses language in an interesting way, re-invents language in a way, challenges the world. I think a quote from author Hilary Mantel was that literary fiction provides us with "news from the world".
There was a lively panel discussion on this subject. There definitely seem to be two camps: those who think self-published writers should be burned at the stake, and those who welcome the innovation and change that has been forthcoming from the diversity and wealth of new fiction and non-fiction flooding the market with the digital revolution.
Personally, I think this an exciting time for literature in general, and if we as self-published authors make the most of it we can enhance the publishing industry.
One important point that was raised was that with the ease of self-publishing, it is very easy for writers to publish 'too quickly'. I agree with this. You can write a story today and upload it onto Amazon Kindle tomorrow. In most cases that story will be in need of editing.
Editing is such an important part of the publishing process. New writers often don't appreciate how important it is. It's an easy trap to fall into: new writers are keen to publish their masterpieces to the world, but it is so important to hold back, take time to make sure the work is as perfect as it can be before it's published. The reason self-published writers are getting a bad reputation is because of those who are too eager to push the button and publish.
I am strong supporter of independent writers and I know there is a wealth of talent out there. But--and it's a big BUT--lots of authors cut corners when it comes to editing and this leads to all of us getting a bad name.
For example, one of the panel members at the conference, Andrew Franklin, of Profile Books, stated that the "overwhelming majority" of self-published books are "rubbish". He said being a self published writer is like standing naked in the pitch dark. He said a "miniscule number" of self-published writers will break out and succeed. He called the self-publishing world "deeply corrupted", referring to how it's possible to buy Facebook 'likes' and friends. He said to compare self-published books to traditionally published books, is like comparing Alcopops to good quality wine. While I totally disagree with all of that and feel he went a bit too far, worryingly I can see why he said it.
I read a lot of independently published books because I want to support indie authors, but some of the books make me wonder if writers are taking themselves seriously. There is no excuse for publishing a sub-standard book. If you're a traditional publisher or a self-published author, you must make sure your product is the best it can be before you publish it.
The e-book and digital age is a great opportunity for talented authors and authors who care about their craft, who care about the future of literature, to carve a niche for themselves in an industry that was once beyond their reach. It makes no sense to bring down the industry by letting standards drop. All writers should get their books professionally edited and proofread before publishing. Anything less leaves the door open for critics such as Andrew Franklin to make such sweeping and derogatory remarks about self-published books.
I don't know how many times I have repeated myself about this issue, but it is an ongoing one. People can forgive maybe the odd typo in a 200 page book, but where you find a typo on each page or every other page, it is really off-putting. From my own experience of reading lots of indie books I do know that more writers are investing in an editor these days because I am finding less editorial issues. I hope that somehow the message is getting across to people that it's unacceptable to call yourself a writer and yet produce a book riddled with grammatical and typographical errors.
The message is: take your time and make sure you edit your work, get feedback from a proofreader or beta readers.
One of the other points that was brought up by editor Toby Lichtig in this panel discussion, that I agree with, was that in the old days of publishing there were gatekeepers i.e. editors who would decide whether a piece of work was ready to be published. With the ease of self-publishing, the gatekeepers are no longer there. This not only means that people can publish whenever they want, easily, but it means that writers are not being challenged to improve themselves.
Writers can only become better at their craft when there is criticism of their work. They are then forced to try harder, push themselves further. One of the concerns raised in the panel discussion is that with this ease of publishing writers won't be taking the time to develop their craft.
The other side to this argument is that perhaps what readers want from fiction is changing, perhaps the old 'literary values' are no longer a prerequisite. Maybe I am just a dinosaur holding pre-historic views about the need for good editing in fiction.
An example is the growth of fan fiction.
Fan fiction, for those who are not familiar with the term is where readers will go onto various forums/websites that have been set up to enable them to make up stories using their favourite characters from fiction. Probably the most famous recent example of where something like this made an impact is the 'Fifty Shades of Grey' series. That series started off as fan fiction on a fan fiction forum, where the Twilight characters were used to create a new story. That went on to be published by a major publishing house and sold millions.
Fan fiction is on the rise, whether we like it or not. The 'Fifty Shades of Grey' series, is an example, in my opinion, of traditional publishers letting 'literary values' slide in favour of making money from a popular fad. I haven't read (and have no desire to read) the series, but from what I have heard, it was badly edited, if indeed it was edited at all. One panel member, editor Sally O-J, made a good point that perhaps if it had gone to a good editor it would not have sold as many copies as it did. It was the flaws that maybe made it popular. An editor may have changed it and it would not have been what the readers of that particular fan fiction wanted.
So, we can see that it's not only self-published authors who sometimes skimp on editing, but why is it always self-published authors who are blamed for this lack of standards? Makes you think, doesn't it?
The panel discussion highlighted that literary values are changing. Most fan fiction, it was stated, leans towards the Erotica genre.
Sally O-J said that it is worth looking at fan fiction to see what people like reading. Trends seem to go out into the world from these fan fiction websites.
'Literary fiction' as a genre does not appear to be at the forefront of this new digital age, and I don't think that is only down to self-published authors. Readers are voting with their feet. One of the most popular genres at the moment is crime, and with the rise in fan fiction, Erotica and Fantasy fiction are more popular.
The panel discussed the new Kindle Worlds product. This allows readers and writers to publish fan fiction and get paid for it. Ready made characters from popular fiction of the past can be utilised to create new stories.
I'm on the fence about that really. As a writer I like to create my own characters so Kindle Worlds doesn't appeal to me at all. But with the success of 'Fifty Shades' this is obviously a market Amazon want to tap into. There's undeniably a large readership for this type of thing.
To sum up, I would say that there is still a divide between traditional publishers and self-publishers, with strong attitudes held by each side. The tone of the debate made me realise that there are still some in the traditionally published world that will never accept indie authors. However, it seems that the boundaries are blurring with the likes of E.L. James being published by a large publishing house, and fan fiction becoming more acceptable as a product with 'Kindle Worlds'.
Literary values are changing, it seems, but one good thing that seems to have come out of the new digital age is that more people than ever before seem to be picking up books, or e-readers, and reading. That has to be a good thing, right?
A definition that was put forward of 'literary fiction' was: writing that uses language in an interesting way, re-invents language in a way, challenges the world. I think a quote from author Hilary Mantel was that literary fiction provides us with "news from the world".
There was a lively panel discussion on this subject. There definitely seem to be two camps: those who think self-published writers should be burned at the stake, and those who welcome the innovation and change that has been forthcoming from the diversity and wealth of new fiction and non-fiction flooding the market with the digital revolution.
Personally, I think this an exciting time for literature in general, and if we as self-published authors make the most of it we can enhance the publishing industry.
One important point that was raised was that with the ease of self-publishing, it is very easy for writers to publish 'too quickly'. I agree with this. You can write a story today and upload it onto Amazon Kindle tomorrow. In most cases that story will be in need of editing.
Editing is such an important part of the publishing process. New writers often don't appreciate how important it is. It's an easy trap to fall into: new writers are keen to publish their masterpieces to the world, but it is so important to hold back, take time to make sure the work is as perfect as it can be before it's published. The reason self-published writers are getting a bad reputation is because of those who are too eager to push the button and publish.
I am strong supporter of independent writers and I know there is a wealth of talent out there. But--and it's a big BUT--lots of authors cut corners when it comes to editing and this leads to all of us getting a bad name.
For example, one of the panel members at the conference, Andrew Franklin, of Profile Books, stated that the "overwhelming majority" of self-published books are "rubbish". He said being a self published writer is like standing naked in the pitch dark. He said a "miniscule number" of self-published writers will break out and succeed. He called the self-publishing world "deeply corrupted", referring to how it's possible to buy Facebook 'likes' and friends. He said to compare self-published books to traditionally published books, is like comparing Alcopops to good quality wine. While I totally disagree with all of that and feel he went a bit too far, worryingly I can see why he said it.
I read a lot of independently published books because I want to support indie authors, but some of the books make me wonder if writers are taking themselves seriously. There is no excuse for publishing a sub-standard book. If you're a traditional publisher or a self-published author, you must make sure your product is the best it can be before you publish it.
The e-book and digital age is a great opportunity for talented authors and authors who care about their craft, who care about the future of literature, to carve a niche for themselves in an industry that was once beyond their reach. It makes no sense to bring down the industry by letting standards drop. All writers should get their books professionally edited and proofread before publishing. Anything less leaves the door open for critics such as Andrew Franklin to make such sweeping and derogatory remarks about self-published books.
I don't know how many times I have repeated myself about this issue, but it is an ongoing one. People can forgive maybe the odd typo in a 200 page book, but where you find a typo on each page or every other page, it is really off-putting. From my own experience of reading lots of indie books I do know that more writers are investing in an editor these days because I am finding less editorial issues. I hope that somehow the message is getting across to people that it's unacceptable to call yourself a writer and yet produce a book riddled with grammatical and typographical errors.
The message is: take your time and make sure you edit your work, get feedback from a proofreader or beta readers.
One of the other points that was brought up by editor Toby Lichtig in this panel discussion, that I agree with, was that in the old days of publishing there were gatekeepers i.e. editors who would decide whether a piece of work was ready to be published. With the ease of self-publishing, the gatekeepers are no longer there. This not only means that people can publish whenever they want, easily, but it means that writers are not being challenged to improve themselves.
Writers can only become better at their craft when there is criticism of their work. They are then forced to try harder, push themselves further. One of the concerns raised in the panel discussion is that with this ease of publishing writers won't be taking the time to develop their craft.
The other side to this argument is that perhaps what readers want from fiction is changing, perhaps the old 'literary values' are no longer a prerequisite. Maybe I am just a dinosaur holding pre-historic views about the need for good editing in fiction.
An example is the growth of fan fiction.
Fan fiction, for those who are not familiar with the term is where readers will go onto various forums/websites that have been set up to enable them to make up stories using their favourite characters from fiction. Probably the most famous recent example of where something like this made an impact is the 'Fifty Shades of Grey' series. That series started off as fan fiction on a fan fiction forum, where the Twilight characters were used to create a new story. That went on to be published by a major publishing house and sold millions.
Fan fiction is on the rise, whether we like it or not. The 'Fifty Shades of Grey' series, is an example, in my opinion, of traditional publishers letting 'literary values' slide in favour of making money from a popular fad. I haven't read (and have no desire to read) the series, but from what I have heard, it was badly edited, if indeed it was edited at all. One panel member, editor Sally O-J, made a good point that perhaps if it had gone to a good editor it would not have sold as many copies as it did. It was the flaws that maybe made it popular. An editor may have changed it and it would not have been what the readers of that particular fan fiction wanted.
So, we can see that it's not only self-published authors who sometimes skimp on editing, but why is it always self-published authors who are blamed for this lack of standards? Makes you think, doesn't it?
The panel discussion highlighted that literary values are changing. Most fan fiction, it was stated, leans towards the Erotica genre.
Sally O-J said that it is worth looking at fan fiction to see what people like reading. Trends seem to go out into the world from these fan fiction websites.
'Literary fiction' as a genre does not appear to be at the forefront of this new digital age, and I don't think that is only down to self-published authors. Readers are voting with their feet. One of the most popular genres at the moment is crime, and with the rise in fan fiction, Erotica and Fantasy fiction are more popular.
The panel discussed the new Kindle Worlds product. This allows readers and writers to publish fan fiction and get paid for it. Ready made characters from popular fiction of the past can be utilised to create new stories.
I'm on the fence about that really. As a writer I like to create my own characters so Kindle Worlds doesn't appeal to me at all. But with the success of 'Fifty Shades' this is obviously a market Amazon want to tap into. There's undeniably a large readership for this type of thing.
To sum up, I would say that there is still a divide between traditional publishers and self-publishers, with strong attitudes held by each side. The tone of the debate made me realise that there are still some in the traditionally published world that will never accept indie authors. However, it seems that the boundaries are blurring with the likes of E.L. James being published by a large publishing house, and fan fiction becoming more acceptable as a product with 'Kindle Worlds'.
Literary values are changing, it seems, but one good thing that seems to have come out of the new digital age is that more people than ever before seem to be picking up books, or e-readers, and reading. That has to be a good thing, right?
TLC's Writers' Conference 2014 - A look at the past 12 months in the publishing industry
At the recent TLC writers' conference there was an interesting discussion chaired by Claire Armitstead of The Guardian about the changes that have occurred in the past 12 months in the book publishing world and a few predictions for the coming year.
Steve Bohme from Nielsen Book started the discussion by providing some figures about books sales and current trends. The information was taken from Book Scan data, which is the long-scale tracking of print book sales. He confirmed that Nielsen will shortly be introducing this for eBooks. Information was also provided by reference to customer surveys about book-buying habits.
Here are some of the results from 2013 (based on UK data):
1. In the UK in 2013 323 million books were bought. The book sales market is stable. There was a 4% decrease in sales overall compared to the previous year, but it's believed that was due to the phenomenal success of 'Fifty Shades' in 2012 boosting sales for that year.
2. There was a decrease of 10% in the amount of printed books bought in 2013 but an increase of 20% in the purchase of eBooks. There is a definite shift in book buying habits from print to digital.
3. Interestingly, there was a 79% increase in purchases of self-published books. In 2013 18 million self-published books were bought. This is a fast growing part of the market.
4. 5% of all books bought last year were self-published (it was pointed out, however, that it is sometimes difficult to track self-published books).
So what types of books are people buying?
Top genres for UK fiction in 2013 were Thrillers overall, whether print, eBook, or self-published.
Overall, the top three genres were: Thrillers, Biography, General Fiction
The least popular overall were Romance, Historical fiction, and Food & Drink
However, things change slightly when you look at just eBooks. The top three popular eBook genres were: Thrillers, General Fiction, and Crime, with the least popular being Erotica, Children's books, Classic literature
There are different results if you just look at the most popular self-published books. Top three: Thrillers, Romance, Crime. The least popular for self-published fiction: Historical fiction, Horror/Ghost stories, Erotica.
How much are people paying for books?
Self-published books have lower prices on average between £3 and £3.99.
eBooks are mostly priced up to £5.99.
Most of the self-published eBooks are priced at around £2.
Most commonly eBooks are being bought for about £1, so probably when there are special deals on Amazon, but there are also quite a lot being bought for between £5 and £5.99.
Discovery of Books - 2013
How do people discover the books they choose to buy?
The most popular way overall is that they have read another book by that author or the book they buy is part of a series. The second most popular is by browsing in a bricks and mortar bookstore. Browsing online comes in third.
Looking at the data for only eBooks (both traditionally published and self-published), the most popular way is the same i.e. the reader has already read another book by the author or the book is part of a series. The second most popular way is browsing online, and interestingly, the third is 'following' the author on social networking sites e.g. Twitter. This shows the importance of authors building a following online.
When you look at how most self-published books are discovered, the most popular way is by readers browsing online. So online presence is very important for self-published authors and their books.
Other popular ways people are discovering books by self-published authors are by recommendations, following the author e.g. on Twitter, and by an advert or book trailer.
Browsing habits and discovery of books
For print books the most popular way people end up buying them is by searching for a specific book.
For eBooks, people browse by author.
For self-published books, people browse the recommendation sections and browse by subject/genre.
The fastest growth in browsing trends is people looking at the offer sections for the best deals in self-published books.
The data shows that planned purchases are less likely for self-published books, the most common factors for someone making the decision to purchase a particular self-published book will be the description, the author, the price.
The fastest growth is in readers becoming more familiar with some self-published authors and going on to purchase another of that author's books.
What influences the decision to buy a book?
Overall the three most popular factors will be 1. Author, 2. Subject, 3. Price
Other factors include, the book being part of a series, the blurb, characters, gift appeal.
For eBooks the findings are the same, except that eBooks are not working as gifts at the moment. Instead another influencing factor there might be the extract that is available online.
For self-published books the top 3 influencing factors are: 1. Price, 2. Blurb, 3. Subject.
Other influencing factors for self-published sales are: the book is part of a series, the reader is familiar with the author, extract available online, characters.
One major growth area is the trend for people buying more book series.
Who is buying books?
Buyer demographic for UK 2013:
60% - female
40% - male
Females over the age of 45 make up 25% of the book buyers.
Looking at the figures for self-published books alone, this changes. 70% of those buying self-published books are females and 32% are over 45.
52% of the buyers of self-published books are heavy readers, those who read lots of books, and they're most likely to try books by less well-known authors.
----------------------
The panel members for the discussion were invited to talk about how the industry has changed in the past 12 months.
James Gill, from United Agents said he thought the past 12 months were characterised by a narrowing of market channels. He thinks that more well-known authors can do well, better than they could have ten years ago, but less well-known authors will do worse than they could have ten years ago.
Stephen Page CEO of Faber & Faber, says the business of publishing is changing and the author has more choices. Self-publishing is a real option.
He says that for the past 20 years the publishing industry was trade-focussed, but this has been changed by the Internet. Now, it's a more customer-focussed industry.
He says that the obscurity factor is the biggest problem for self-published authors. Publishers can help with this because they are skilled in search engine optimisation, packaging, producing multiple formats, creating value to help sell books.
He says that Faber are still investing in authors and pay three million in advances per year.
Diego Marano of Kobo Writing Life said that because of the changes in technology an author/creator can deal directly with consumers and produce a book as good as a trade-published book. The key word is flexibility. He says, publishers wanted to do what they've always done, but that's no longer possible as things are changing. The business should be ready to embrace flexibility.
Some other interesting highlights from the discussion were:
1. Stephen Page wondered whether this is the greatest revolution in the industry since the printing press.
2. Publishers are changing the services they offer. For example, Faber launched a creative writing school 5-6 years ago as a service to writers. He thinks publishers now need to offer more.
3. Self-published books are getting more recognition in the media. For example, The Guardian launched the self-published book of the month.
4. Stephen Page said that the high street trade for publishers doesn't exist anymore, not as it did 20-30 years ago. Some areas of publishing are under threat.
5. Growth over the past year has been seen predominantly in self-published books.
6. Books are now being created in many different formats including as apps.
7. Agents and publishers want books to be commercial. Most 'literary' fiction only sells small numbers unless a book wins a major prize, like the Man Booker Prize and then can sell hundreds of thousands of copies overnight.
8. Traditional publishers are still taking months or years to provide authors with sales data, whereas with self-published books Amazon sales can be seen almost immediately.
-----------------------------
To sum up, the main concerns raised by those on the panel are of a dying high street book market and perhaps technology going too far and changing books into apps and videos rather than written word. On the bright side, there hasn't been a decline in book sales in the UK, people are still reading. A shift from print to digital can be clearly seen, with more recognition for self-published writers.
Steve Bohme from Nielsen Book started the discussion by providing some figures about books sales and current trends. The information was taken from Book Scan data, which is the long-scale tracking of print book sales. He confirmed that Nielsen will shortly be introducing this for eBooks. Information was also provided by reference to customer surveys about book-buying habits.
Here are some of the results from 2013 (based on UK data):
1. In the UK in 2013 323 million books were bought. The book sales market is stable. There was a 4% decrease in sales overall compared to the previous year, but it's believed that was due to the phenomenal success of 'Fifty Shades' in 2012 boosting sales for that year.
2. There was a decrease of 10% in the amount of printed books bought in 2013 but an increase of 20% in the purchase of eBooks. There is a definite shift in book buying habits from print to digital.
3. Interestingly, there was a 79% increase in purchases of self-published books. In 2013 18 million self-published books were bought. This is a fast growing part of the market.
4. 5% of all books bought last year were self-published (it was pointed out, however, that it is sometimes difficult to track self-published books).
So what types of books are people buying?
Top genres for UK fiction in 2013 were Thrillers overall, whether print, eBook, or self-published.
Overall, the top three genres were: Thrillers, Biography, General Fiction
The least popular overall were Romance, Historical fiction, and Food & Drink
However, things change slightly when you look at just eBooks. The top three popular eBook genres were: Thrillers, General Fiction, and Crime, with the least popular being Erotica, Children's books, Classic literature
There are different results if you just look at the most popular self-published books. Top three: Thrillers, Romance, Crime. The least popular for self-published fiction: Historical fiction, Horror/Ghost stories, Erotica.
How much are people paying for books?
Self-published books have lower prices on average between £3 and £3.99.
eBooks are mostly priced up to £5.99.
Most of the self-published eBooks are priced at around £2.
Most commonly eBooks are being bought for about £1, so probably when there are special deals on Amazon, but there are also quite a lot being bought for between £5 and £5.99.
Discovery of Books - 2013
How do people discover the books they choose to buy?
The most popular way overall is that they have read another book by that author or the book they buy is part of a series. The second most popular is by browsing in a bricks and mortar bookstore. Browsing online comes in third.
Looking at the data for only eBooks (both traditionally published and self-published), the most popular way is the same i.e. the reader has already read another book by the author or the book is part of a series. The second most popular way is browsing online, and interestingly, the third is 'following' the author on social networking sites e.g. Twitter. This shows the importance of authors building a following online.
When you look at how most self-published books are discovered, the most popular way is by readers browsing online. So online presence is very important for self-published authors and their books.
Other popular ways people are discovering books by self-published authors are by recommendations, following the author e.g. on Twitter, and by an advert or book trailer.
Browsing habits and discovery of books
For print books the most popular way people end up buying them is by searching for a specific book.
For eBooks, people browse by author.
For self-published books, people browse the recommendation sections and browse by subject/genre.
The fastest growth in browsing trends is people looking at the offer sections for the best deals in self-published books.
The data shows that planned purchases are less likely for self-published books, the most common factors for someone making the decision to purchase a particular self-published book will be the description, the author, the price.
The fastest growth is in readers becoming more familiar with some self-published authors and going on to purchase another of that author's books.
What influences the decision to buy a book?
Overall the three most popular factors will be 1. Author, 2. Subject, 3. Price
Other factors include, the book being part of a series, the blurb, characters, gift appeal.
For eBooks the findings are the same, except that eBooks are not working as gifts at the moment. Instead another influencing factor there might be the extract that is available online.
For self-published books the top 3 influencing factors are: 1. Price, 2. Blurb, 3. Subject.
Other influencing factors for self-published sales are: the book is part of a series, the reader is familiar with the author, extract available online, characters.
One major growth area is the trend for people buying more book series.
Who is buying books?
Buyer demographic for UK 2013:
60% - female
40% - male
Females over the age of 45 make up 25% of the book buyers.
Looking at the figures for self-published books alone, this changes. 70% of those buying self-published books are females and 32% are over 45.
52% of the buyers of self-published books are heavy readers, those who read lots of books, and they're most likely to try books by less well-known authors.
----------------------
The panel members for the discussion were invited to talk about how the industry has changed in the past 12 months.
James Gill, from United Agents said he thought the past 12 months were characterised by a narrowing of market channels. He thinks that more well-known authors can do well, better than they could have ten years ago, but less well-known authors will do worse than they could have ten years ago.
Stephen Page CEO of Faber & Faber, says the business of publishing is changing and the author has more choices. Self-publishing is a real option.
He says that for the past 20 years the publishing industry was trade-focussed, but this has been changed by the Internet. Now, it's a more customer-focussed industry.
He says that the obscurity factor is the biggest problem for self-published authors. Publishers can help with this because they are skilled in search engine optimisation, packaging, producing multiple formats, creating value to help sell books.
He says that Faber are still investing in authors and pay three million in advances per year.
Diego Marano of Kobo Writing Life said that because of the changes in technology an author/creator can deal directly with consumers and produce a book as good as a trade-published book. The key word is flexibility. He says, publishers wanted to do what they've always done, but that's no longer possible as things are changing. The business should be ready to embrace flexibility.
Some other interesting highlights from the discussion were:
1. Stephen Page wondered whether this is the greatest revolution in the industry since the printing press.
2. Publishers are changing the services they offer. For example, Faber launched a creative writing school 5-6 years ago as a service to writers. He thinks publishers now need to offer more.
3. Self-published books are getting more recognition in the media. For example, The Guardian launched the self-published book of the month.
4. Stephen Page said that the high street trade for publishers doesn't exist anymore, not as it did 20-30 years ago. Some areas of publishing are under threat.
5. Growth over the past year has been seen predominantly in self-published books.
6. Books are now being created in many different formats including as apps.
7. Agents and publishers want books to be commercial. Most 'literary' fiction only sells small numbers unless a book wins a major prize, like the Man Booker Prize and then can sell hundreds of thousands of copies overnight.
8. Traditional publishers are still taking months or years to provide authors with sales data, whereas with self-published books Amazon sales can be seen almost immediately.
-----------------------------
To sum up, the main concerns raised by those on the panel are of a dying high street book market and perhaps technology going too far and changing books into apps and videos rather than written word. On the bright side, there hasn't been a decline in book sales in the UK, people are still reading. A shift from print to digital can be clearly seen, with more recognition for self-published writers.
TLC's Writers' Conference 2014 - How can writers get funding?
At the recent TLC's "Writing in a Digital Age" conference, there was a panel of experts talking about available funding in the UK for writers.
Here's a breakdown of what is available out there:
Society of Authors
They give away £200K per year
Writers in financial difficulty can apply to them for funding. See the terms and conditions and details on their website, including how to apply: http://www.societyofauthors.org/grant...
They also have grants available for works in progress, and various prizes for authors: http://www.societyofauthors.org/grant...
Arts Council
Anyone can apply for an Arts Council grant to, but you have to pitch your project well. You have to demonstrate a good track record and a good reason for needing the grant.
In the past they have given funds to authors who, for example, had to travel abroad for research.
To be successful, you usually have to be endorsed by other organisations e.g. publishers.
Find out more about what they have to offer and how to apply on their website: http://www.artscouncil.org.uk/
The Literary Platform
Website: http://www.theliteraryplatform.com/
The representative talked about two arts programmes they have:
1. The Writing Platform Bursary: http://www.theliteraryplatform.com/co...
2. Annual prize also open to self-published writers - £5,000 to each of the 8 books selected. Find out how to apply here:
http://www.thebookseller.com/news/jer...
Other prizes and sources of funding that were mentioned:
Folio Prize. Read more about it here: http://www.selfpublishingadvice.org/i...
Guardian First Book Award: http://www.theguardian.com/books/guar...
Royal Literary Fund Scholarship Scheme: http://www.rlf.org.uk/fellowshipschem...
The Literary Consultancy has a Free Read Scheme to assess your manuscript. Follow the link for more details: http://literaryconsultancy.co.uk/edit...
IdeasTap Funding: http://www.ideastap.com/Funding
Winston Churchill Travel Fund: http://www.wcmt.org.uk/
Also, all UK writers should make sure they're signed up and have their books listed with Public Lending Right: http://www.plr.uk.com/ and ALCS: http://www.alcs.co.uk/
It was stated that there are more opportunities for funding/grants etc. in the UK than anywhere else in the world.
If you're a writer, have a look at all the sites above and see whether there's anything you can apply for!
Here's a breakdown of what is available out there:
Society of Authors
They give away £200K per year
Writers in financial difficulty can apply to them for funding. See the terms and conditions and details on their website, including how to apply: http://www.societyofauthors.org/grant...
They also have grants available for works in progress, and various prizes for authors: http://www.societyofauthors.org/grant...
Arts Council
Anyone can apply for an Arts Council grant to, but you have to pitch your project well. You have to demonstrate a good track record and a good reason for needing the grant.
In the past they have given funds to authors who, for example, had to travel abroad for research.
To be successful, you usually have to be endorsed by other organisations e.g. publishers.
Find out more about what they have to offer and how to apply on their website: http://www.artscouncil.org.uk/
The Literary Platform
Website: http://www.theliteraryplatform.com/
The representative talked about two arts programmes they have:
1. The Writing Platform Bursary: http://www.theliteraryplatform.com/co...
2. Annual prize also open to self-published writers - £5,000 to each of the 8 books selected. Find out how to apply here:
http://www.thebookseller.com/news/jer...
Other prizes and sources of funding that were mentioned:
Folio Prize. Read more about it here: http://www.selfpublishingadvice.org/i...
Guardian First Book Award: http://www.theguardian.com/books/guar...
Royal Literary Fund Scholarship Scheme: http://www.rlf.org.uk/fellowshipschem...
The Literary Consultancy has a Free Read Scheme to assess your manuscript. Follow the link for more details: http://literaryconsultancy.co.uk/edit...
IdeasTap Funding: http://www.ideastap.com/Funding
Winston Churchill Travel Fund: http://www.wcmt.org.uk/
Also, all UK writers should make sure they're signed up and have their books listed with Public Lending Right: http://www.plr.uk.com/ and ALCS: http://www.alcs.co.uk/
It was stated that there are more opportunities for funding/grants etc. in the UK than anywhere else in the world.
If you're a writer, have a look at all the sites above and see whether there's anything you can apply for!
