Kimberly Nicholas's Blog, page 3
November 30, 2023
Audio Newsletter: When to Give Up on Climate
I hope you enjoy listening!
Here are the pics that accompany this month’s post. (I did my best to narrate the graphics, but that CO2 infographic is a doozy!)
And if you prefer reading, the written newsletter will be in your inbox in a few minutes. :)
Thank you so much!
Kim

November 7, 2023
#LinkInBio


Playlist of podcasts where I’ve been a guest. Some faves: JancisRobinson.com on wine and climate; Future Perfect on the ethics and carbon footprint of having a child in the climate crisis; Volts on our study on what works to get cars out of cities.
“If my book were music”: a chapter-by-chapter playlist in songs I love, that are in conversation with UNDER THE SKY WE MAKE (at least in my head!)
WatchResearch, teaching, talks (my website)



Live chat with Kim now: Ask Me Anything
Hi friends!
Greetings to you lovely people, my first 50 paid subscribers to We Can Fix It! Some of you have been here since the beginning (thank you!), and others are brand new (welcome!). I’m so thankful to you for supporting my writing. It means a lot to me. 💚
I’d love to hear more from you! I want to learn from you, and to try to make my work as use…
October 27, 2023
Get your climate priorities straight
Hi friends, welcome back! This month I’m writing from Berlin, where I joined a workshop on One Health (linking human animal environmental health). It’s been wonderful to see so many folks in person this fall— at book talks, coffee with a reader in Exeter, a tour of Brussels by a former student…
Do get in touch if your book club, faith group, or company needs a (virtual or in person) pep talk for evidence-based climate action from your favorite climate scientist! You can reply to this email and it comes straight to me.
Now, let’s get our climate priorities in line, handle disappointment in our fellow human beings, and talk about climate effectively and help counter polarization.
Facts: Get Your Climate Priorities StraightA lot of well-meaning people are missing out on effective climate actions because they’re thinking about emissions at the wrong level.
This is a problem because we need to use our limited time and resources well to reduce emissions fast and fairly.
The most effective actions for the climate depend on who is undertaking them. Effective policy needs to take the responsible actor into account.
-UNDER THE SKY WE MAKE, p. 147
I see examples all the time of using global statistics to argue about the effectiveness of personal, national, or company actions, or vice versa.
Unfortunately, this often doesn’t add up.
Here’s a common example:
“Flying is just a few percent of emissions. What’s the point in me flying less?”
— a lot of frequent flyers :)
It’s true emissions from flying are small at the GLOBAL level. But for an INDIVIDUAL high emitter, flying is likely their largest source of emissions, and thus their most effective opportunity to reduce many tons of carbon. Compare the blue slice from flying in this individual vs. global breakdown of emissions:

For high emitters, flying is over 41% of their consumption-based climate footprints. That’s >20x higher than the sector’s share of the global footprint.
These are estimates from comprehensive EU household data. For frequent flyers, it’s not uncommon that flying is 2/3 of their personal footprint or more, as climate scientist Peter Kalmus found before he cut his footprint dramatically.
For high emitters, driving is over 21%, almost 2x the proportion of the global road transport sector.
To get our climate priorities straight, ask yourself 2 guiding questions: 1. What emissions do you have some power to reduce?The answer depends on which of your 5 climate superpower roles you’re playing, or who exactly you’re trying to influence to do what. Are we talking about actions you have the power to implement today? Actions you want titans of industry to take? Policies you want your national elected officials to adopt? Define your system boundaries, please. :)
Remember, 90% of the world does not need to reduce their carbon footprint.
But those of us in the global top 10% (earning over $38,000/year) do need to reduce our overconsumption. The higher our income, the more likely the majority of our emissions come from flying and driving. This makes reducing flying and driving consistently high-impact personal climate actions.
If we’re talking about your professional role, advocating for reductions at your workplace, you’ll need to analyze where your organization’s emissions come from to target reductions effectively. For example, in academia, flying causes about 2/3 as many emissions as campus operations, so it’s a major lever for reductions. For the wine industry, key focus areas are farming, wine packaging, and transport, which together are almost 60% of emissions.
2. Who else can you bring along with you?Any way you slice it, all of the carbon pie pieces need to be shrinking towards zero emissions fast. Whatever level or role you pick, get on with your bad self in focusing on high-impact actions to reduce emissions. And support others working at other levels, in other sectors, in their work. Remember, system change is a circle, not a waterfall.
We need all the action. But please, wherever you start, let’s focus on making action as effective as possible.
Feelings: “Disappointed in humanity”I’ve been thinking a lot about this reader question:
When I talk to people about the climate crisis, I often hear a sense of disappointment in society and our fellow human beings. What do you say to people who feel that way?
- Sofia, We Can Fix It reader
This is such a big, messy, important question. And it’s so heartbreakingly relevant when so many things in the world are so broken.
There are no simple answers to this question. But one thing I find helpful is to try to move past “either/or” thinking, and embrace “both/and.”
I crave clarity and certainty. But I find that making, or wallowing in, sweeping judgments about fundamental human nature rarely lead me somewhere good. (I wrote about the link between climate doomism and jumping to conclusions about human nature in the climate privilege chapter of Under the Sky We Make.)
Instead, I try to create enough space to bear witness to loss, and still have room for All the Climate Feels. I want to hold the simultaneous possibility of two truths:
Terrible things happen. Society and our fellow human beings can deeply let us down.
And. Most people are doing their best and want to help.
Both of these things can be true at the same time.
I found my conversation with Dr. Britt Wray about “expanding your window of tolerance” nourishing; maybe a listen would give you a boost?
If you want to take positive action to help others during disasters, here are my tips.
And I love this reminder from:

Personal conversations with people we trust are a huge spark for climate action.
I’ve experienced this myself. After many, many years of reading (and writing!) papers filled with climate data, it was a heart-to-heart with a friend that inspired me to stop flying within Europe in 2012. Simon and I recently bought a sailboat, gateway to more low-carbon adventures and even less flying. I can trace the inspiration for taking this plunge to a conversation with a former student 5 years ago. (You never know what ripples of impact your conversation might have!)
But it can be hard to know how to talk about climate in a constructive way.
The communications charity Climate Outreach has got you covered. These good folks have fabulous, evidence-based resources on effectively Talking Climate. I’ll share some here; please check out and support their work!
Start one-on-one climate conversationsClimate Outreach suggests grounding everyday climate conversations in REAL TALK: Respect, Enjoyment, Asking questions, Listening; and Telling your story, Action as a conversation starter, Learning, and Keep connecting. Check out their climate conversation framework below and in this free 1 hour webinar.

How can we have productive climate conversations with people who might have different priorities and viewpoints than our own?
Climate Outreach has done extensive research on what resonates with diverse audiences in Alberta, the “Texas of Canada,” as my Albertan husband semi-affectionately calls it. (Hi to my family in Edmonton! <3) These tips apply anywhere for how to approach your audience well, a core tenant of good conversations.
The Alberta Narratives audience report offers tailored language that’s been tested to communicate respectfully and effectively with eight groups: oil sands workers, conservatives, environmentalists, rural Albertans, business leaders, youth, new Canadians, and people of faith.
For example, Climate Outreach suggests focusing on gratitude for hard work and prosperity (not entitlement) when talking to conservatives. For farmers and ranchers, focus on "solutions that make sense within a rural context such as renewable energy”, where solar panels are seen as more realistic than urban-centric biking and electric vehicles.
What not to do: don’t make people feel guilty “for who they are and what they care about”. Note that respectfully challenging people requires strong trust (which takes time to build). Any challenges must “be done in a way that supports their sense of shared identity, and suggests that they hold they keys to solutions.” (p. 58)
Climate Outreach tested language that was consistently approved across all eight groups, and rejected language that any group strongly disliked, with the goal of building a foundation for shared conversation that does not drive polarization. They offer a sample narrative, which can be adapted for authentic, effective communication. For example, to talk about energy:

Ready to level up? If you want to gather and empower a bunch of climate conversationalists, host your own #TalkingClimate workshop!
Climate Outreach has resources including a guide for trainers, a script for the workshop, and slides. They’ve developed this guide based on 33 test workshops in 22 countries. Powerful stuff. Let me know if you give it a try!
Book Recommendation: OUTLIVE: The Science and Art of Longevity, by Peter Attia. Okay, this isn’t a climate book, but I think it’s super relevant! Hear me out. An expert focused on improving “healthspan” (not just quantity, but also quality of life) diagnoses the biggest threats to health and how to prevent them, not just treat their symptoms, so you can build up your resilience and thrive for the long haul. Focused on the few interventions that make the biggest difference, and explaining how they work and why they are so important. This book changed how I think about exercise and made me much more specific in my training (Zone 2 and VO2 max, I’m looking at you!). Stay well, everyone!
xo,
Kim
P.S. I’ve started recording these newsletters as a podcast for paid subscribers, which I narrate myself. If you’d enjoy listening to your climate facts, feels, and action straight from your favorite climate scientist, please upgrade to a paid subscription or sign up below. Thanks for being here!
Audio Newsletter: Get Your Climate Priorities Straight
September 28, 2023
Explaining climate inaction
Hi from the train to Paris! I’m on my EuroTour 2023 to Paris, Brussels & Exeter. Get in touch if I’m coming to your city and you want to host a talk or book club!
Before we dive in, a quick practical note on We Can Fix It (the awesome climate advice newsletter from me, climate scientist Kim Nicholas, that you’re reading right now).
Recently, a bunch of readers have told me they want to support my work here, and generously pledged their financial support for We Can Fix It. Thank you!!!
I’ve decided I’m activating the option to accept reader payments. Let me explain why.
I’ve been writing this newsletter for almost 3 years, for free. It’s a labor of love to get actionable, evidence-based climate advice out in the world.
A reader, Daniel, wrote me this week about “the team at wecanfixit.substack.com,” but this Substack is 100% made by me! Each issue takes me 10+ hours of work to plan, research, write, edit, fact-check, design, publish, and share. (Shout out to my talented friends Cara and Emma who’ve donated their design skills for the logo and a figure, respectively. <3)
I would love to expand the work I’m doing here, and I have tons of ideas for ways to make it better, but I don’t have the capacity to make it happen as a solo volunteer.
If you find this Substack valuable, and if you are in a position to financially support it, I would be honored if you click the button below to become a paid subscriber. If you’re not, no stress. Thank you!!
Moral disengagement → climate inactionWhy don’t more people act on climate?
One reason may be moral disengagement—treating climate change like a distant problem for other people to solve, using one of eight mechanisms to reduce one’s own feelings of guilt. Moral disengagement also reduces efficacy (ability to act) and climate action—in your own lifestyle, and in political engagement. And it can be used to rationalize and uphold climate inaction (like not participating as a climate citizen) and harmful behavior (like continuing luxury emissions).
That’s my quick summary of a research field dating back to the 1990s. Moral disengagement theory grew out of Bandura’s social cognitive theory, which holds that moral standards can shape behavior. Basically, people want to be moral. They use morals to assess their own actions as right or wrong; acting in line with morals increases self-esteem and social acceptance.
Here I’m drawing especially on a classic psychology paper by Bandura and colleagues from 1996, and a recent paper on moral disengagement and climate change by two Australian psychologists, Zoe Leviston and Iain Walker. As they write, understanding how climate change is moralized matters, because:
How moral engagement increases climate action“Political debate about climate change and the need to act remains rooted in moral discourses.” – Zoe Leviston and Iain Walker
To consider an action a moral issue, you need intent (you did it on purpose) and awareness of its consequences. You also need to consider the issue personally relevant.
The Australian study found that increased moral engagement increased a sense of efficacy (“I matter”, “Individuals matter,”) and responsibility, and increased climate action— from decreasing driving to joining climate movements. It also increased a sense of guilt, which may play a role in driving these behaviors.

On the other hand, moral disengagement decreases all the good stuff: climate action, a sense of efficacy. But it decreases guilt, which the theory’s founder hypothesized was one of its main purposes. (The original 1996 study found moral disengagement increases harmful actions and aggression. Like the world needs more of that…!)
Now, how do people wiggle out of a moral framing?
8 mechanisms for moral disengagement, with climate examples1. Justification: “The ends justify the means.” “There was an economic benefit, so the climate harm doesn’t matter.”
2. Advantageous comparison: “Exxon/Elon is worse.” “It’s the lesser of two evils.”
3. Euphemistic labelling: think “green flying,” “carbon neutral.” Basically greenwashing to make things sound less harmful.
4. Minimize, ignore, distort the harm caused: “This is just a drop in the bucket.” “Climate change isn’t such a big problem.”
5. Displace responsibility: Point the finger at others to diminish your own accountability. “Leaders are more responsible than me,” so I don’t have to do anything.
6. Diffuse responsibility: “Change the system; everyone is responsible,” so no one feels responsible. Obscure the consequences of your own actions.
7. Dehumanize: “’Those people’ aren’t like us.” Create distance from others to diminish their value.
8. Blame the victim: “Greta is just in it for the money.” Increase the social stigma of the marginalized or most impacted to justify their suffering.
Sound familiar? Watch out for moral disengagement in conversations and media— it’s supporting climate inaction! We’ll keep building up the personal relevance and moral engagement here— I’ll write more about how to face these arguments in a future post.
Feelings: Climate excludedI heard a really interesting reader perspective I want to share with you:
“I started dedicated climate work and volunteering last year, and - I can only speak for myself here - it was not as easy as many people make it sound.
Making connections was harder than I thought, getting support was harder than I thought. Just getting an email back was harder than I thought.
Now, maybe this is not supposed to be easy. And no one owes anyone any connections or support.
But when a movement or a sector says "We need all of you, just get involved" and then makes the "getting involved" part feel very difficult, I think something is off. Expectations are being set that are not met.”

For ages, climate people have been working hard to expand the circle of “people who potentially care” to “people who care + are doing useful work.” A lot of folks have gotten the message, “Hey we need you! Please join in, show up, roll up your sleeves!” And they’re heeding that call, and trying to jump in, which is SO great!
But it can be tough to get started. How do you find the right group for you? (Refresher: “Find your Climate Peeps” from Sept 2021!) How do you align your skills to contribute once you find them?
It’s super concerning to hear people have not felt welcomed, found it difficult to break in to a climate group, or even not heard back at all after several attempts. This is a lot of lost energy, creativity, and capacity that the climate movement desperately needs.
This experience Nora brought up inspired this month’s climate action, which is…
Action: Make it easy to say YES!Here are two things that are sometimes at odds with each other in climate action:
We need to help each other, ask for help when we need it, draw on each others’ strengths, learn from each other, share the load…
YES, AND we need to support a sustainable working culture, not glorify overwork, respect others’ boundaries and not set unreasonable demands on their time.
SO, how can the new folks who want to learn, contribute, and find their place (yay!!) get the support they need…
WITHOUT burning out the too-few people already neck-deep in the climate work they’re desperately trying to get done? It takes a lot of time and energy to welcome and guide new folks and bring them up to speed. Often that process can be super rewarding and fun. But sometimes, it can be a one-way drain to try to bounce between too many demands that don’t end up going anywhere.
Nora’s post made me think about the requests I get for my time. I do not have capacity to say yes to them all. What makes it easy for me to respond immediately and to say YES? What does not make it easy for me to respond — and therefore maybe ends up unanswered in my Inbox 4,784 that horrifies my Inbox Zero friends?? I’m doing my best, but I definitely drop some balls, which I feel bad about.
With that in mind, here’s this month’s action:
How to get people you don’t already know to answer your emails!Especially when you’re asking them for something. I think this skill could come in super handy in building climate community and new connection— and if done well, save us all a lot of time and stress.
Something I didn't realize until it happened to me: even if you’re reaching out to someone with a lovely offer, like “Can I help you?”, it requires substantial work for the receiver to figure out if you can help, and how.
The easier you make it for someone to know how to answer you right away, and to give you an answer with a response they can write in 2 minutes, the more likely they are to respond.
Here are things that make it easy to say YES!Explain why you’re contacting them in particular. What is it about their work that resonated for you?
This means you should first do a bit of homework! Read their latest book/article/Substack/social media feed, and mention something specific you saw that led you to contact this human being. No one replies to a generic mass email.
Ask yourself, “What does this person want to achieve in the world? How could my ask help them do what is important to them?”
It’s easy to write an email that only contains “I” as a subject: I am so-and-so, I live here, I work here, I want this thing, [long descriptions/explanations of any of the above].
It’s worth thinking about the human being who will receive your request. What's in it for them? How can you make them the subject? [People love being the subject.] How can you align your ask with their goals? Win-win!
It’s fine to ask for a favor! People like helping others when they can. If you’re doing this, in my experience, it works best to state, “I’m writing to ask for your help/ a favor.”
Make a clear, specific ask.
Basically, make sure your message covers the classics: who, what, when, where, why. But I’d suggest this order: why [you’re contacting them in particular], who [you are/how you know them], what [you’re asking for, specifically], when/where [so they can check their calendars right then].
If it’s an event you’re asking them to join, send relevant info like other people on the program, audience background and intended learning outcome, how many are expected, online or in person, etc.
Out of the blue, “I’m interested in climate too! Let’s jump on a call to discuss” is not a clear, specific ask, tech bros from LinkedIn! :)
Keep it short!
The shorter the email, the more likely it is to get a response.
Use line breaks frequently. Make it easy to skim. Imagine they’re reading the email on their phone while waiting in line for the bus. Make it easy for them!
What have you found works for you to connect with new people? What makes it easy for you to say yes? Let me and your fellow readers know in the comments!
See You On the Internet & IRL!Listen: I think this was the deepest dive yet into our study on what works to reduce driving in cities. Thanks, Kea Wilson at Streetsblog!
Come see me in Brussels!
I’ll be at Full Circle next Wednesday, October 3. Come say hi! Get your tickets here.

Book Recommendation: Scattered All Over the Earth, by Yoko Tawada. Just read this for my climate fiction book club and was delighted to suspend my disbelief from page 1. Beautifully observed and written, where climate change colors the characters’ lives but isn’t over-explained. I laughed out loud at some of the descriptions of Scandinavian culture.
xo,
Kim
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August 31, 2023
5 Stages of Climate Feelings
Hi friends,
It’s still summer, dang it! That’s my late-August-in-Sweden vibe. Looking forward to crisp fall days; not so much the dark grey winter ones ahead. But let’s jump straight in. This time we’ll do feelings first, then facts, then action!
5 Stages of Climate FeelingsI’ve developed a 5-stage framework for recognizing and navigating climate emotions. I hope you find it helpful!

Ignorance: We all start here. As we learn about the existence and severity of the climate crisis, our ignorance gets chipped away, and is replaced by…
Avoidance: You know the climate crisis is happening. But you scroll past the headlines announcing the latest record-breaking hurricane, wildfire, suffering. You avoid connecting the dots between the global climate crisis and your own life. Avoidance is a way to cope with feeling overwhelmed, anxious, and uncomfortable. But avoidance itself is actually uncomfortable. It takes a lot of energy to live with the cognitive dissonance of not acting on your knowledge and values. (I was stuck in this stage for years about my own frequent flying.)
Doom. One day, it becomes less uncomfortable to face the cognitive dissonance than continue to avoid it. You might Google yourself down a black hole and feel scared, paralyzed, lonely, or hopeless. This is rock bottom. If you get stuck here, you may wallow in despair, or take self-righteous solace as a climate doomer to absolve yourself of all these uncomfortable feelings. :(
All the Feels: If instead, you find ways to acknowledge and tolerate all the uncomfortable emotions, like grief and anger, that are healthy responses to the climate crisis, you get on a better path. You practice ways to notice as these feelings come and, inevitably, go. You do things that make you feel good and build up your physical and mental health and social connections. You know the list: exercise, time in nature, sleep, healthy eating, mindfulness, therapy, music, journaling, wine and laughter and tears with BFFs... These practices ground you in the present, and keep you resilient for the long haul, surfing the waves of all the climate feels. Building and strengthening community lets you pick others up when they’re down; they do the same when you need them.
Purpose. You harness the strength of your feelings to use the climate crisis as a crucible to create meaning in your life. You pursue goals chosen to serve your core values and take care of what matters most to you. You find ways to combine what you love, are good at, and have fun doing to offer your talents towards what the world needs.
What do you think, does this resonate with your experience?
This section is drawn from Part II of Under the Sky We Make.
Facts: Investments PolluteFor the wealthiest Americans, their most polluting possession is not a second home, bulky SUV, or even a private jet. It’s their investment account.
We’ve long known that investments matter for climate (see: the fossil fuel divestment campaign, or our study identifying investor as one of 5 Climate Superpowers).
With a new study, we now have a more complete picture of how money gets turned into climate pollution.
Studies of household income usually look at wages (the paycheck you bring home). This new study led by Jared Starr also included income from investments (like stocks and funds) and retirement accounts.
Key findings:
For the top 1% of American households (total income starting at $554,000), investments pollute a lot (olive bars in the graph below).
Investments are the largest source of emissions for the top 0.1% (households with incomes of $2.2 million or more; bar furthest to the right).
The 10% poorest households pollute about 2 tons/year. The wealthiest 0.1% emit more than 1,000x that much.
The group that pollutes the most in total is the “next 9%”, 90-99% (the widest bar in the graph below). This group has total household incomes starting at $179,000.

This study also reaffirms:
Income is basically equivalent to emissions. There’s a very strong relationship between higher income = higher emissions. Thus, income inequality drives emissions inequality.
The rich pollute a lot, and the poor pollute very little. The poorest 50% of households cause about 10% of climate pollution (green box above). The richest 10% of households cause 4x that much (orange box).
Inequality is large and growing for both income and emissions. :(
The authors suggest a carbon tax on investments in this video and this piece in The Conversation.
Big picture:
“At the moment, the way the economy works is that it takes money and turns it into climate pollution that is destabilizing life on Earth. And that fundamentally has to change.”
-Me to Laura Paddison in a CNN interview about this study
Want to make your investments aligned with climate solutions? Keep reading! :)
Thanks for reading We Can Fix It! Subscribe for free to receive new posts and support my work.
Action: Divest YourselfIf you’re in the fortunate group who owns investments (like pension funds, mutual funds, or company stocks)… they probably have a big carbon footprint.
➡️ Check the climate grade of your portfolio at fossilfreefunds.org.
Here’s an example for a popular mutual fund from Vanguard (valued at $1.3 trillion).
I typed the ticker symbol into the Fossil Free Funds search:

This behemoth gets a grade of D. The fund has over $100 billion invested in fossil fuel companies like ExxonMobil, Chevron, and ConocoPhillips. Yikes.

What do you do if your portfolio looks like this??
In brief:
Divest— Get rid of the dirty stuff (sell or donate it to a nonprofit), then
Reinvest your money in good stuff that supports climate solutions!
There are lots of options out there. Discuss with a financial advisor what makes sense for you.
Handy guides:
Action Toolkit and Resources for Investing from Fossil Free Funds
5 Steps to a Sustainable Retirement Plan from Invest Your Values
In case it’s helpful, one reinvestment option I personally chose is Etho Climate Leadership. It’s a diversified fund of climate leaders in their respective industries. Companies must be at least 50% more decarbonized than their industry peers (nerd out on methodology). All fossil fuel companies are completely excluded.
Parting TidbitsI talked with Nathan Zvi on The Net Zero Life about
some of my favorite climate books (3:00),
how studying climate now is different than when I was a student (“my students are running into a building that’s on fire, and they know that”; 11:00),
and whether development needs can justify fossil fuel use (39:00).
Listen here:
Book RecommendationOnce There Were Wolves, by Charlotte McConaghy. Haunting, fierce, and tender climate fiction about a woman trying to reintroduce wolves and rewild Scotland, over the objections of her new neighbors. A beautiful reflection on the web of life.
xo,
Kim
P.S. Simon and I got a sailboat!! Low-carbon adventures, here we come!

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May 25, 2023
Circular starts with using less
Hi friends,
It’s been a minute! Since I last wrote, I had a fantastic time as a visiting scholar at Stanford, getting inspired by tons of smart folks at the new School of Sustainability (and bonding with beloved people and landscapes in California, and eating a lot of excellent tacos). I have so many new ideas to share with you that I don’t know where to start. So let’s just dive in!
Thanks for reading We Can Fix It! Subscribe for free to receive new posts.
Facts: Circular starts with using lessThe circular economy is getting lots of buzz. But to actually go from a linear “take-make-waste” world to a lovely infinite loop, one key idea often gets lost:
A circular economy starts with using less.There’s so much focus today on optimizing efficiency: using materials fully, without waste.
Efficiency is good! It saves money! No one likes waste!
But many of us today are consuming resources far faster than the Earth can regenerate them. For example, the average US resident consumes as if there were 5.1 Earths, when of course there’s only this one we all share. Switzerland just passed its “Earth Overshoot Day” on May 13.
Even if we eliminated waste and consumed perfectly efficiently, this total amount of consumption is too high. Womp womp!
That’s why a circular economy starts with using less. We have to right-size the amount of consumption first to get the whole circular system to work.
A recent paper by Jan Konietzko and colleagues highlights four elements of a circular economy:
Narrow: use less materials and energy
from design through use and recovery. This stage includes new business models, like incentivizing consumers to consume less, and encouraging sharing to decrease the total number of products needed.
Slow: use longer
by designing for durability, and using business models that offer a product as a service.
Close: use again
so that products are reused or recycled after a consumer uses them. This includes designing for recycling, producers supporting product and component returns, and developing waste-to-product offerings, like soap made from coffee grounds.
Regenerate nature
by using non-toxic and renewable materials, powered by renewable energy, and recovering nutrients that are usually lost (like turning pee and poop into fertilizer).

How can you apply these four circular principles in your home or at work?
Feelings: Inspired by Land CareIn California, I spent time in beautiful places being restored and cared for by dedicated people, and it was soul-nourishing.
I visited the monarch butterfly habitat at Ellwood Grove near Santa Barbara. The grove is beautiful, but needs some love. When I visited, the trail was flooded, and there were many downed trees that broke up the shelter the butterflies rely on; only a few trembling monarchs had made it through the latest winter storm. But my tour guide George Thomson, Parks and Open Space Manager for the City of Goleta, has a plan to reduce fire risk and improve butterfly habitat in the grove, and has secured state funding to start making this plan a reality.

My college buddy Dave Halsing now has the very cool job of restoring 15,000 acres of tidal wetland in the San Francisco Bay (the largest such project on the West Coast!). I felt like an afternoon exploring the shoreline with Dave gave me “marsh goggles” with which to see the world. The Bay is, of course, a defining feature of the Bay Area, where I grew up, but it’s been so heavily transformed I often barely see it. Standing on a hill at Bedwell Bayfront Park at sunset, with healthy tidal marsh to the north and the former salt ponds Dave is restoring to the south, I felt energized.

And I joined Edgar McGregor on his daily #EarthCleanUp, picking up trash from a local park. I asked him how over 1,300 days of cleaning up a mess others had left behind had changed his view on human nature. I loved Edgar’s answer:
"I try not to think about the litterbugs. It's demotivating. Instead I think about the cleanup as a treasure hunt. It makes me happy to be out here."

Is there a local park near you that could use some love? It just takes a bucket, a pair of gloves, and a bit of time. What about a local land- or sea-scape being restored? The organizers could probably use some volunteers…
Thank you to all of the people doing the work to care for nature— I felt inspired to learn from you!
Action: I got a heat pump!You know about heat pumps, right?? Those magic boxes that both heat and cool your home by moving air around?
Heat pumps are a great example of what it looks like to “electrify everything”— replacing stuff that runs on fossil fuels (in my case, a propane furnace) with stuff that runs on clean electricity. As I wrote last fall, heat pumps are one of the best ways to save energy at home.
On this extended visit back to California, I managed to find a contractor who’s an expert in heat pumps, and get almost all the work done while I was there. Yay! (The final permitting inspection is scheduled soon, which should be the last step— fingers crossed!) Here I am the day the heat pump was turned on. I was joined by a group of Stanford students working on a project to make it easier for homeowners to install heat pumps, who used my house as a case study.

Start planning now to replace your current fossil space heating system with a heat pump. Most furnaces are only replaced after they break. If you’re caught desperate to have a livable house in a heatwave or a cold snap, you won’t be in a good spot to get a heat pump sorted.
In the US, the good folks at Rewiring America have great guides for what and how to electrify your home for both owners and renters, including how to save money with federal incentives. Check out their 10 step electrification planning chart!

Befriend a contractor who has installed lots of heat pumps, so you know who to call when you’re ready. Ask around for personal recommendations. I found Electrify My Home thanks to my friend Rahul. Founder Larry Waters has been in HVAC for 40 years, got heat pump fever in 2015, and started Electrify My Home to exclusively install heat pumps. It was refreshing to work with a contractor who got the big picture. He wasn’t trying to sell me on (artificially) cheaper fossil options. He knew how to size the heat pump based on an energy analysis of the home. He came over and ventured up a ladder to the attic (“not as bad as I expected”) and into the crawl space under the house (“worse than I expected”) to design insulation recommendations that would make the house as efficient as possible to further minimize the energy needed. Good stuff!
If you haven’t already, start saving for your home electrification in your “future box". I wrote about why the future box is better than buying offsets in Under the Sky We Make:
After I’ve reduced my own emissions as much as I can, one option I like for dealing with my remaining emissions is a “future box.” Every time you spend money on fossil fuels (fill up the car, buy a plane ticket), put an equivalent amount of money aside for your future box. This is money to invest in future reductions of your own emissions toward zero (like replacing a propane heater with an electric heat pump)….Given the vast undervaluation of the true cost of carbon today, offsets are usually too cheap. Doubling the cost of gas and flights is much closer to the true social price, meaning you will spend more money toward a worthy cause than you would through an offset, and you’re also more likely to reconsider what is truly necessary carbon spending.
Happy electrifying!
Parting TidbitsI got to chat wine and climate with the wonderful Elaine Chukan Brown on the Jancis Robinson podcast. Have a listen:
Book RecommendationTo Dye For: How Toxic Fashion Is Making Us Sick--and How We Can Fight Back, by Alden Wicker. (Preorder now— publishes June 27!)
I got to read an advance copy! Here’s my review: “Concerning and empowering. Wicker encourages us to listen to women and our own bodies, to choose slow and low-tech fashion for our own health and the planet’s, and to hold toxic fashion manufacturers accountable. I hope we’ll see ingredient lists on clothing and a paradigm shift towards protecting consumer health as a result of this important book.”

xo,
Kim
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December 1, 2022
When life + climate are out of tune 🌷 +🍁= 😬
Hi friends, welcome back to We Can Fix It, where we tackle the climate crisis with facts, feelings, and action, written by me, climate scientist Kim Nicholas. Here goes:
Facts: Climate denial still in style 🧟♂️The playbook for climate denial is so classic that a grad student writing a course paper in 2004 (me!) identified arguments and approaches still used today.
Climate denial is, unfortunately, having “a bit of a renaissance,” as Amy Westervelt writes in Drilled. Reading her piece on industry lobbyists framing regulation as economically harmful, and working to “undermine the science that regulation is based on,” and a piece by Emily Atkin and Michael Thomas in HEATED about fossil-funded NGOs working to “dismiss the dangers of warming” and “shift public opinion to reject mainstream climate science” reminded me of tactics I identified in my old paper. Join me, won’t you, for a little stroll down Climate Memory Lane for these vintage gems!
Key climate denial strategiesIdentified from my 2004 course paper analyzing US-based climate change “skeptics” (who often referred to themselves as “realists”), including market-based think tanks and industry groups. Any of these strategies sound familiar? :/
Undermine mainstream, consensus science, which agrees that it’s warming, it’s us, we’re sure, it’s bad, we can fix it:Deniers try to establish their own scientific credibility and legitimacy, and claim they are “objective,” “impartial” and “nonpartisan”
Emphasise uncertainty, disagreement, and “confusion” within the scientific community
Critical of the definitive Big Bad Mothership of Climate Facts, the IPCC
“Dismiss the dangers of warming” (as Atkin and Thomas put it):I wrote that skeptics “portrayed the possible results of climate change as largely benign, or at least within the range of adaptation.”
Here’s an eye-popping example, given the extensive climate harms the world is experiencing today:
Advocate delay through research
“The mild global warming now projected by computer models that the environmentalists say we should believe would simply return us to the best weather in history… Farmers would get milder winters, fewer storms, only a slight increase in daytime summer temperatures and more carbon dioxide to fertilize crops and pastures…”
—Dennis T. Avery, writing for the Cooler Heads Coalition in 1998
Claim that no action should be taken until further research reduces uncertainty.
In the year 2000, The Marshall Institute recommended “at least 25 years of research on the issue before CO2 emission cuts need to be considered”… They’re coming pretty close to their wish. :( [Ed. note: Substack doesn’t seem to allow subscripts, that non-subscript 2 is driving me crazy, sorry!]
Use economic arguments to support delayI found that skeptic groups “represent the economic impacts of regulation of greenhouse gases or other mitigation efforts as widely distributed, high cost, causing extensive job loss, regressive, limiting consumer choice, particularly harmful to certain struggling industries, and an ineffective use of resources given scientific uncertainty.” The following quote illustrates a typical argument about claimed economic infeasibility:
“No advanced nation or group from such a nation has a right to sanctimoniously demand that people from developing nations forgo their hopes for a better standard of living…No nation is willing to pay the political price for the economic devastation that will occur if it seriously suppresses its energy use.”
-William O’Keefe, President of the think tank George C. Marshall Institute, in 2002. Reprinted in The New York Times, where it’s still online!
Sooooo frustrating to see these same debunked myths still wandering the climate streets, zombie-like. At least now there’s lots of research to understand and document climate obstruction; the Climate Social Science Network (of which I’m a member) is a good place to start.
Feelings: Asynchrony 🌷 +🍁= 😬This fall was weird. It was too warm. I wore a T-shirt to rake maple leaves when I should have been bundled up in a sweater.
Here in Lund it was still “meteorological summer” well into November, because it hadn’t been officially chilly enough to signal the start of fall. And that warm weather led to a “second spring,” with plants that should be dormant “bursting back to life,” as The Guardian put it.
Normally the sight of flowers blooming and plants sending out new buds in our garden brings me joy, but for the first time this fall, seeing new flowers brought me a sense of unsettled dread.
I felt in my bones that life and the climate were getting out of synch. I’ve named this disturbing sense of being out of tune with nature’s calendar “asynchrony”.

I worried for the trees and bushes that were spending their depleted energy sending out hopeful shoots, which were killed by the first frost a few days later.
It felt wrong to see this new life so late in the year, because I knew these plants were supposed to be long since dead (annuals) or slumbering for the winter (perennials), to rebuild their energy for next spring.
Winter is time for rest. Living beings need rest to renew our bodies and spirits. Climate change is cutting away our season of rest.
Action: Support climate lawsuits 👩🏽⚖️The climate action that’s energizing me most right now:
636 young people suing the Swedish state, arguing Sweden’s insufficient climate policies threaten their human rights.Aurora, the group leading this work, has been building their case for two years. These folks have done their homework— looking at what strategies have worked elsewhere, and mapping out their paths to regional, national, and international courts.
I consider this Sweden’s best chance to bring climate action closer to what science says is necessary right now— and a promising strategy for all over the world.
My colleague Mark Connaughton was in Stockholm to observe the march delivering the documents to court last week:
@auroramalet as they sue the Swedish state for insufficient climate policies. I was there as an observer for the GAMES project at @LUCSUS_LU which is studying links between science, law and activism. https://t.co/1D8VUTui03 ","username":"ConnaughtonMar","name":"Mark Connaughton","date":"Fri Nov 25 13:06:49 +0000 2022","photos":[{"img_url":"https://pbs.substack.com/media/FiaWHV...

Similar cases have been successful in The Netherlands, Germany, and Ireland— resulting in court orders for countries to revise their climate action plans to reduce emissions faster.
One key feature of these cases is that they are rights-based. Rather than seeking damages from harm, they argue insufficient climate mitigation violates fundamental human rights enshrined in documents like national constitutions or international treaties.
The rights-based approach isn’t common yet. A study by Annalisa Savaresi and Joana Setzer found only about 6% of legal climate cases so far (112 out of 1841) use a rights-based approach. But rights-based cases have been rapidly increasing since 2017, and are found on every continent, especially in Europe.
So here’s your action: Donate your cold, hard cash to support holding governments accountable in court for taking the climate action they’re responsible for.Click to donate to:
Aurora- young people suing the Swedish state (text in Swedish)
Our Children’s Trust- involved in cases globally, including in the US and Uganda

These legal cases aren’t a silver bullet (because, spoiler alert, there is no single silver bullet to fix climate change!) Lawsuits are slow. Even if they’re won, the resulting climate plans still have to be implemented and enforced (which might require more lawsuits). Still, these cases are a major step forward, and an important strategy. Please support them!
PS. To dive deeper, check out this map of climate cases from the University of Zurich, and this snapshot of climate litigation trends from the Grantham Institute at Columbia Law School.
📚 2022 Climate Book Gift Guide 📚It’s holiday time— here are tips to make the holidays simpler and more meaningful.
And here’s my roundup of climate books I loved in 2022, paired with my suggestion for who on your gift list to give each book to. See the archive for my review.
The perfect climate book for:New parents: Parenting in a Changing Climate, by Elizabeth Bechard (Feb 2022)
Your friend who meditates: Zen and the Art of Saving the Planet, by Thich Nhat Hanh (March 2022)
Your outdoorsy BFF: Return to Nature, by Emma Loewe (April 2022)
Freaked-out millennials: Generation Dread, by Dr. Britt Wray (May 2022)
Foodies: To Boldly Grow: Finding Joy, Adventure, and Dinner in Your Own Backyard, by Tamar Haspel (July 2022)
Project managers: Climate Change Coaching: The Power of Connection to Create Climate Action, by Charly Cox and Sarah Flynn (August 2022)
That person who can’t put down their phone: How to Do Nothing: Resisting the Attention Economy, by Jenny Odell (September 2022)
Creatives: Dearly, by Margaret Atwood (October 2022)

I joined TEDxGlasgow for The Future We Choose - you can get a sneak peak of my 8 minute talk, including 1 minute of disastrous tech failure, here!

I’ll be taking a mini-sabbatical at Stanford University at the start of 2023. Drop me a line if you’re in the Bay Area and want me to speak at your ESG meeting, book club, or basketweaving group!
Take care everyone, have a lovely holiday and I’ll see you back here in January!
xo,
Kim
Thanks for reading! Please share this post with a friend to spread climate action.
October 27, 2022
"Carbon neutral" is a bad goal
Hi friends, we’re back, tackling the climate crisis with facts, feelings, and action! I’m your fearless leader, Lund University climate scientist Kim Nicholas. Let’s dive in!
Facts: “Carbon Neutral” is a bad goalA recent study of first movers who are already “carbon neutral” showed that they mostly used magical accounting handwaving, not real emissions reductions, to get there.
At my department this week, Dr. Aaron Strong presented research on eleven American colleges and universities who achieved carbon neutrality by 2020.
Depressingly, Aaron and colleagues found that just 23% of total emissions reductions were “direct”— actually burning less fossil fuels on campus, replacing fossil-based with clean electricity, or reducing employee travel.
Most of this 23% came from the regional electricity grid getting cleaner over time (“Scope 2 reductions” in the chart below). Cleaner grids are good! But they’re a result of larger climate policy shifts, not university carbon neutral declarations. Womp womp!
The remaining 77% of the carbon counted towards institutional neutrality goals came from sketchy sources that may not truly reduce emissions. The paper goes into detail about why these approaches, like using bioenergy and relying heavily on voluntary carbon offsets, are problematic from both scientific and climate justice perspectives.

Aaron described the reliance on accounting, rather than real emissions reductions, as an example of “Goodhart’s law”— where decisionmakers optimise for the metric they’re given, not the intent behind that metric.
(Remember, to stop global warming, humans will have to completely stop adding carbon to the atmosphere, which requires virtually eliminating carbon pollution. Here’s a refresher on net zero and what it will take to stabilise the climate from We Can Fix It, May 2021).
Importantly, strategies pursued by carbon-neutral universities so far are not scalable. They do not match the investments and approaches needed to deliver a clean energy society.
For example, compared with the strategies needed to decarbonise the whole US, the universities have under-invested in energy efficiency by a factor of about 3, and in electrification by more than a factor of 10, while putting about twice the emphasis on biofuels. (See Figure 5 in the paper.)
Making climate goals meaningfulIn sum, given current rules and norms, making “carbon neutrality” the goal is likely to incentivise accounting tricks.
To accelerate the climate policy and market shifts needed, institutions should instead set a date (say, 2027!) to be “fossil free” for its own operations (Scope 1) and purchased electricity (Scope 2). This shift would make carbon neutrality a milestone achieved along the way to real decarbonisation.
Climate goals that leave fossil fuels in the ground are critical. Current initiatives focused on “neutrality” as the end goal, like the EU’s 100 Climate-Neutral Cities, risk following the path of the carbon-neutral university pioneers: pursuing offsets and other accounting schemes, instead of real reductions.
Feelings: Navigating “we” and “they”What does a fair response to the climate crisis look like? Who should do what?
Questions of fairness, responsibility, and justice are at the heart of motivating and directing climate action. They are central topics at the annual international climate negotiations starting soon (COP 27), where views… vary widely.
A recent essay beautifully illustrated varying perspectives on climate justice from different personal points of view. I want to share some of it with you here.
Subina Shrestha grew up in Nepal, where she learned “we [the Global South] must adapt because there is no other choice, and they [the Global North] must curb emissions because they are responsible for the problem.”
Now she’s pursuing a PhD in Norway, where discussions with her colleagues center around how “we” need to radically cut emissions, because “they” suffer the impacts.
Subina writes about her lived experience in navigating shifting aspirations and opportunities between “we” and “they”:
A month into my PhD, I began to realize that I was struggling to fit in because the discussions centered around how ‘we’ need to do more, cut down emissions radically because ‘they’ suffer the impacts. This reversal of ‘we’ and ‘they’ in my workplace left me stunned, to say the least, and I began questioning: in my current situation, which ‘we’ do I belong in?”
Most of my colleagues have travelled around the world, not just Europe. Their passports are inherently more powerful than mine… What is the basic standard for most of my colleagues is, in fact, a luxury for me…. I can’t help but ask if it is fair that they talk about radical lifestyle transformations, when we have always aspired to look upon their everyday?
-Subina Shrestha in Undisciplined Environments
What do you think? How do you relate to “we” and “they” when it comes to climate action?
Action: Eating as climate actionNow to combine two of my favorite things: eating tasty food + climate action!
We vote with our forks three times a day for the health of the living world, and our bodies.
Here’s some ways we can do better. It’s an excerpt from “Food Shouldn’t Come from a Factory,” the chapter in Under the Sky We Make where I confess that I’m a turkey heiress.
“Eat food. Not too much. Mostly plants.” -Michael PollanOkay, what does eating plants look like?
“Our research showed that plant-based diets were the highest-impact personal climate action when it comes to food.
A global analysis by the World Resources Institute found that a menu of twenty-two solutions was needed to achieve a sustainable food system; shifting to plant-based diets was the most effective.
The personal dietary change with the single biggest environmental benefit is cutting beef, which uses far more resources and produces far more pollution than other options.
Analyses have shown that we simply cannot meet even the 2°C goal without reducing today’s meat consumption.
If eating animals is part of a regenerative future, the livestock that remain will live on leftovers, not on food that people could eat. They are certain to be a much smaller part of a healthy and sustainable diet than what we eat in wealthier countries today.”
—Me in Under the Sky We Make
So glad you asked!
Right now, according to the EAT-Lancet analysis, the average American consumes:
Too much:Protein: twice as much as recommended for health
Red meat: six times higher than is healthy and sustainable
Egg and poultry: 2.5 times too high
Too little:fruits and vegetables (aim for twice as much; to cover half your plate)
legumes, like lentils and peas (aim for 5x more!)
nuts (also aim for 5x)
Aim for “Just right”: if you eat animal products, eat no more than:1 glass of milk, or 1 ounce of cheese per day (about the size of your thumb)
2 eggs per week
2 servings of chicken and fish per week (1 serving size = deck of playing cards)
2 beef burgers per month
Here’s what your average plate should look like:

For some inspo, Harvard public health folks have a sample meal plan that fits the planetary health diet:

Happy sustainable eating!
See you on the InternetHey, I’m joining TEDx Glasgow next week for “The Future We Choose”— sign up for your free ticket to this virtual gathering! It’s Tuesday, Nov 1 at 18:00 GMT. (That’s 11am in California, 2pm New York, 19:00 Sweden— gotta love the week where Europe has had daylight savings, and North America has not!)

Dearly, by Margaret Atwood. This was the 1st time we’ve read poetry for my climate fiction book club, and I loved it. Reading a poem aloud is an amazing way to start a conversation. It really cut to the heart of things in a handful of words. “Faint Hopes” might be the best thing I’ve ever read about techno-optimism.
@MargaretAtwood today—the first poetry collection we've read as a group. Discussions of sorcerers, systems, and plastics abound! Some of my favorite lines ⬇️⬇️ ","username":"ludwig_bs","name":"Ludwig Bengtsson Sonesson","date":"Wed Oct 05 13:10:15 +0000 2022","photos":[{"img_url":"https://pbs.substack.com/media/FeTtn3...

Take care friends! Go for a walk and appreciate something seasonal today!
xo,
Kim
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