Broken Keys Publishing's Blog, page 56

Prose in the Park 2016

 Saturday, June 4th, 2016 11 am - 6 pm  Prose in the Park Ottawa's favourite open-air literary festival and book fair, Prose in the Park, will take place on  June 4, 2016, 11 a.m. - 6 p.m. in the Parkdale Park. (click here for a map to the Parkdale Park). And it is absolutely free. Everyone is welcome! Le festival littéraire et foire de livres à ciel ouvert le plus aimé d'Ottawa , La Prose des Vents, aura lieu le 4 juin 2016 de 11 h à 18 h au Parc Parkdale. (cliquez ici pour un plan au Parc

Mayor Jim Watson's Congratulatory Letter

 How awesome is that!?A Congratulatory letter from our mayor, Jim Watson! Come check it out!ColesCarlingwood Mall11 am - 2 pm  

Support You Local Talent!

Would you like to contribute to Prose in the Park's crowd-funding campaign? Click here or click the picture! Ottawa’s newest outdoor literary festival, most exciting book fair, and largest 1-day writers event. Support your local authors and literary talents in the Nation's Capital!

Value Village, Stittsville

First printing stray and leftover copies of The Symbiot will be available at Value Village at a reduced price! Pick up your copy while supplies last!  5487 Hazeldean Road, Unit 1Stittsville, Ontario  Coming soon to Value Village 1375 Clyde AvenueOttawa, Ontario

Second Cup - Hazeldean Mall - March 12th, 2016

  Second Cup - Hazeldean Mall Saturday, March 12th, 2016 11:30 am - 3:30 pm 300 Eagleson Road Kanata, Ontario I will be at Second Cup in the Hazeldean Mall. Check us out on Facebook!     Drop by, get a hot cup of joe! Pick up copies of my books and get them signed! Meet me an we'll chat!       

The Indie-Philosophy

Being self-published. 

The Indie-author. 

It should mean something. 

Something beyond the obvious. But what?
Sometimes we must search outside the box; think beyond the
conventional.

For starters, your book's cover is
yours.
I don't mean that in the legal or creative or copyrighted sense.
Whether your potential buyer purchases your book or not, or just
browses and passes their eyes over it. Your
book cover is a billboard and you own
that, especially the back cover.

Is your back cover a blank billboard? Are you missing a golden opportunity to advertise?

As
a published
author, your publisher has certain constraints and limitations;
certain conflicts of interests. There is no way your printed book's
publisher wants to sell your ebook
at the expense of a missed sale of a printed edition. This is
potentially a conflict of interest. But not for the indie-author; not
for the self-published. As a self-published author do you really care
whether they buy one of your ebooks
or a print edition? You
benefit either way.

So
why not advertise? Again, your book's back cover is a billboard. Why
not place (with permission of course) the Goodreads logo? (Assuming
you and your books are on Goodreads).

Another
simple piece of technology which is sorely underused are QR Codes. A
QR Code could be the size of a postage stamp. The potential browser
at the bookstore could scan it with their phone. Get book reviews,
link to your website (and potentially other titles), download its
ebook
version. Hell, a QR Code could even play theme music! Their potential
are near limitless! (I'm sure this example QR Code will scan from your screen, not to mention you can colour match it to whatever your back cover's artwork is!)

I
use five items: ISBN code, a QR Code (linking my website), the
Goodreads logo (also about the size of a postage stamp), and an
“available at Amazon” and “Kobo” logos. No more. You don't
want your back cover cluttered. As it stands, these five items take
up approximately 1/5th
of the back cover, leaving ample room for art, reviews, write-ups,
synopsis, or whatever else you choose to adorn your back covers with.

So
long as your printed edition books are on a store's bookshelves you
would be a fool not to take advantage of the potential advertising
opportunity. Even if and when they're not selling, make them work for you!

April 16th, Book Signing

Book Signing           Saturday, April 16th, 2016 2:00 pm - 4:30 pm Octopus Books  116 Third Ave. Ottawa, Ontario 613-233-2589   Come down, meet me and get a book signed!       The Symbiot   "In the Symbiot, Weatherall has created a spine chilling tale reminiscent of the style of Stephen King" TDC Book Reviews "One man's musical passion leads on a temporal hunt through a Lovecraftian world on a collision course with extinction! Reminiscent with Guy de Maupassant's The Horla" 'Seph Sayers,

Book Signing, April 2nd, 2016

Book Signing   Saturday, April 2nd, 2016 11:00 am - 1:00 pm Perfect Books 258 Elgin Street Ottawa, Ontario 613-231-6468   Come down, get one of my books signed and meet me!         The Symbiot   "In the Symbiot, Weatherall has created a spine chilling tale reminiscent of the style of Stephen King" TDC Book Reviews "One man's musical passion leads on a temporal hunt through a Lovecraftian world on a collision course with extinction! Reminiscent with Guy de Maupassant's The Horla" 'Seph Sayers,

March 19th, 2016, Book Signing

Book Signing   Saturday, March 19th, 2016 11 am - 2 pm Coles, Carlingwood Mall 2121 Carling Ave. # 23 Ottawa, Ontario 613-725-3284   Come down, get one of my books signed and meet me!         The Symbiot   "In the Symbiot, Weatherall has created a spine chilling tale reminiscent of the style of Stephen King" TDC Book Reviews "One man's musical passion leads on a temporal hunt through a Lovecraftian world on a collision course with extinction! Reminiscent with Guy de Maupassant's The Horla" 'Seph

Now Available at Perfect Books

    The Symbiot and The Hunt: Symbiosys are now available at  Perfect Books 258 Elgin Street Ottawa, Ontario 613-231-6468      Book Signing coming soon!