Gary Vaynerchuk's Blog, page 66
July 26, 2014
I Wrote the Perfect Textbook for F-Students. Read It!
#JJJRH is the ultimate social marketer’s handbook. I’ve dissected the most powerful variable, the creative, and shown you how to do it right for each platform.
July 25, 2014
Using LinkedIn for Employee Acquisition
Remember, HR can be a lot like marketing. Use the tools at your disposal like the year you’re actually living in.
July 24, 2014
I Made a Bad Call on Snapchat, but Here’s Why I’m Totally Cool With It
One of the things I love about talking shit (aka talking about anything I think will happen in the future) is the fact that sometimes I’m wrong. Go figure.
Back in 2013 Snapchat released a feature called stories. Just after that I was at Le Web where I basically shat all over the feature in front of a live audience. My opinion was mainly predicated on my concern with the way they were making me move away from the main screen in order to access people’s stories. I didn’t like that user experience. I thought it was high-friction and that it was a lot to ask of users. On top of that, I really liked the one-to-one nature of the app, and so the move to add a one-to-many feature really felt like a half-pregnant idea (especially since it was “hidden” in a different screen).
Fast forward to now. For months, I’ve watched how popular and powerful Snapchat Stories have become, and just recently, Snapchat themselves came out with some data about how successful the feature really is.
I firmly believe that you learn the most from being wrong, and what this experience has taught me (because I was indeed 100% wrong) is this:
When people really love a product, they’re willing to do all kinds of interesting things.
I remember when I was willing to be a very happy iPhone user back in the old days when the first versions of the software were, if we’re all honest with ourselves, average at best. What Snapchat has always had going for it is that it’s been underrated, and that has developed an enormously sticky, devoted fan-base (and yes, I’m linking to a piece where I was right in order to massage my own ego after being wrong). They laugh at my complaints of “this is too many clicks” because they love the app so much.
So kudos to Snapchat. Kudos to them for building a loyal following, and kudos to their product team for executing this so well.
I’m stunned by the way people are crippled by the fear of being on the record.
They’re scared of the fact that there is no erasing history, or massaging people memories with “well that’s not what I really said” anymore. Maybe I’m lucky because I’ve managed to stay on the right side of history more often than not, but very honestly, in a very sneaky way, I actually kind of like being on the wrong side sometimes, too.
Because the learnings are just so valuable.
Read more of my writings on MEDIUM and LINKEDIN
July 22, 2014
The Amount of Content Produced Every 48 Hours Will Blow Your Mind
When you’re dealing with this much media, the most effective way to break through is to care! And the best part is that because of the infrastructure that social media (the plumbing of the internet) provides us, we can care at scale.
July 21, 2014
This is My Best Youtube Video Yet: Market Like It’s 2014!
#Boom. My best YouTube video to date. This is how to use social media. This is how to use the internet to sell stuff. Don’t look forward, don’t look back. Look at what works NOW and double down.
July 20, 2014
July 19, 2014
Dark Posts, #Selfies, and Lawyers: A Q&A in Philly
If you haven’t seen the keynote that comes before this, do yourself a favor and check it out!
00:00 – Don’t you believe that marketers have ruined Facebook dark posts, yet?
2:25 – How did you land your Instagram-resistant CEO as a client?
7:05 – Can I come up to the stage and take a #selfie with you?
8:20 – How can we recruit freight agents using social media?
9:19 – How do we authentically tell our stories when we’re marketing to lawyers?
13:14 – Where do you draw the line to use your personal brand instead of your company’s?
July 18, 2014
Social Media State of the Union: EO Nerve 2014 Full Keynote
Guys this one got real. I honestly think this keynote in Philly set the benchmark for my new generation of talks. Check it out and let me know what you think!
July 17, 2014
My Full Keynote from the MIMA Summit 2010
Awesome to take a look at what my predictions were back between Crush It! and The Thank You Economy.
July 16, 2014
How to Build a Business by Saying “NO” Instead of “Yes”
Notice that I say “120 employees”? That’s right, this is a classic from 2012! But the lesson stays the same: If you’re trying to execute, sometimes you need to say “no” in order to get the right things done and make progress.
