Gary Vaynerchuk's Blog, page 65

#AskGaryVee Episode 4: Personal Branding and Brett Favre

In this episode I talk about the importance of my wife, my health, and the fact that Brett Favre had a brief stint as a NY Jet. I also ask the most important question of all: Are you actually bringing value to your consumers?!

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Welcome to The #AskGaryVee Show, where I answer your questions about marketing, social media, and entrepreneurship. Want to get on the show? Tweet me your question with #AskGaryVee!

LINKS:

My Instagram: http://instagram.com/garyvee

SUBSCRIBE: http://youtube.com/garyvaynerchuk

TIMESTAMPS:

0:36 – For social media is it better to self brand or establish a brand?

1:37 – How important is it that your significant other share your entrepreneurial vision?

3:41 – What’s the most common mistake founders make building a consumer focused business?

5:26 – Whats the biggest lesson you’ve learned this year?

6:28 Whats the best advice you can give salespeople in the social media/digital world age?

#AskGaryVee Episode: 3 Small Businesses with Itsy Bitsy Cash

LINKS:

How to get advertisers on your blog – https://www.youtube.com/watch?v=UgvjT6W31hM

Download Resy – http://resy.com

Terroir – http://restauranthearth.com/terrior/Terroir.html

Corkbuzz – http://corkbuzz.com/

TIMESTAMPS:

0:58 – What are the most important lessons your father taught you about building a business?

2:10 – Where do you see yourself in five years?

3:37 – What wine bars do you recommend?

4:24 – How should I market a local social startup?

5:51 – What’s your advice for small business owners with limited cash?

#AskGaryVee Episode 2: Tools, Sheep, and Rihanna

LINKS:

How to get advertisers: https://www.youtube.com/watch?v=UgvjT6W31hM

Buy my book: http://bit.ly/jjjrhamazon

Watch episode one: https://www.youtube.com/watch?v=76d0lQiCqNI

Music by Rome Fortune: https://soundcloud.com/romefortune

TIMESTAMPS:

0:19 – How do I create interesting content for a boring subject like a hardware store?

1:18 – How do I get the first 10 customers for a creative service startup?

2:20 – I’m taught that people are basically sheep. How does this fit with your idea of “the customer decides”?

3:18 – I’m a music producer. How can I use social to promote my content?

6:13 – Where are the best places to hire great employees these days?

Q&A Session from PCBC 2014

00:00 – How to use an experimental budget to decide on a platform

1:17 – How Facebook dark posts work

3:07 – How best to reach the *right* people?

5:20 – What if I don’t believe that these people are spending any time on social media?

8:30 – What’s the metric we should be tracking modern real-estate marketing against?

PCBC 2014 Full Keynote: A Must-Watch for Real Estate Developers

If you remember nothing else, remember this: The key variable that will determine success is the ability to market like the year you’re actually living in. That’s it.

#AskGaryVee Episode 1

I have a new YouTube show! Here’s how it works: You tweet me your question using #AskGaryVee, and I answer a handful of them a few times a week. It’s maximum value for all of us! So get online, ask me your questions, and keep an eye on my YouTube channel for new eps!

If You Don’t Invest in Community Management, You’re Done For. Here’s Why:

Community management goes way beyond customer service and crisis management. Making human connections is absolutely crucial to the success of your business. There is no avoiding it.

All the data has citations and sources, so you can show this to your boss, your coworkers, your clients, or anybody who needs to learn the value of community management!

How I Built a Strong Relationship and Strong Business with my Father

The stretch of route 78 from exit 12 to exit 48 — from my family home in Hunterdon County to Springfield, New Jersey, the location of Wine Library — was the road that established my relationship with my father, and the foundation of Wine Library’s success.

During my high-school and college years in the late nineties, I spent every single weekend, summer break, and holiday vacation driving up and down that highway every morning and every night. The time was spent talking about the business, bouncing ideas off one another, planning for the future, and generally figuring things out. I remember that 6-year stretch extremely fondly.

The one thing I had with my dad that I don’t have with my brother AJ was that quality time every single day that allowed us to forecast or recap where our business was going. Now, I’m a talkative one, and my dad is a little bit more quiet, so there was a lot of me yapping, but having someone to guide my energy during the early years of my entrepreneurship was very special to me. My favorite parts were when my dad would tell me stories about the industry prior to my joining it, which gave me historical context that informed where I wanted to go with some of my ideas.

In this ADD world where meetings are being frowned upon, it’s getting harder and harder to make that connection with your leadership teams or partners. It’s not like you have to schedule the conference room every day, but when you’re lucky enough to have a great partner, I think it’s critical. For the health and success of your business, to challenge yourself and continue to innovate, find your exit 12 to exit 48.

The Best Advice I’ve Ever Received Came From a Creepy Old Guy

As some of you may know, I grew up in the liquor business. Now, I was fortunate enough to have it turn into the wine business, but it started off as the liquor business. When I was 16, there was a salesman from one of the liquor companies who was always around. He was a real raunchy, 80-something-year-old guy who was about as politically incorrect as you can get. One day he made yet another statement that made me think “you disrespectful dope,” but over the years it kind of stuck, and I think it’s worth sharing:

He said — and I need you to imagine this in an “old man who drinks too much bourbon and smokes too many cigarettes” voice — “Gary, you never know what you have until you sleep with it.” Now admittedly, he was trying to be douchey, but it was in the context of hiring an employee, and in the long-run, it kind of changed the course of my career.

I take a lot of pride in the fact that I have really good EQ (IQ’s emotional counterpart), and am a good judge of character, but the truth is that up until that point, I was crippled by the need to be perfect up front. Processing that statement removed the last parts of that thought process, and lead me to become the manager I am today.

As a leader and a business owner, I’m the kind of coach who is all about making halftime adjustments, and that statement, though raunchy, was absolutely true. You can read a resume, look at a P&L, or do any number of things to prep yourself for what you’re about to get into, but you just don’t know what the reality of the situation is going to be until you’re in it. Once you’re in it, and things maybe aren’t exactly what you expected them to be, you have no choice to make a call and adjust. You’ll never be able to force a different reality on the situation.

So this offhanded, inappropriate comment really had a big effect on me and the way I manage. Yes, you should do your homework, but you don’t really know what you’ve got until you sleep with it.

Read more of my writings on MEDIUM and LINKEDIN

The Changes in the Wine World that Blow Me Away

The way that 20-somethings are into wine these days is totally mind-blowing to me. Honestly, we’re going through an incredible period for wine drinkers, and I’m proud to have helped usher it in