Gary Vaynerchuk's Blog, page 40
January 22, 2018
Making Every Minute Count .. And Documenting it While You Do | Veecap
This was a crazy day even by my standards.. I talked about how to raise money, spent time on the teenage expo podcast, delivered my insights on parenting, got interviewed by ABC, met with an up-and-coming artist, gave advice to a big influencer, talked about investing, did a final run through for Agent2021, met with a teacher, did an interview for Cheddar and managed a few pivotal 1:1’s with some close employees. It was a pretty epic day and hopefully illustrates some of what I mean by making sure every minute counts.
But the thing is, and what I have been thinking about through this Veecap is the unbelievable practicality of documenting vs. creating. God forbid the advice I gave to Toney Jackson at the end of the episode about seizing his moment and having the mental model to say “yes” instead of “no” might just be the unlock that changes his, or your* career.
More of you need to get comfortable with allowing others to know what you are up to in work and life. It’s my paramount thesis of no matter who you are or what you do, your job is to tell your story and document vs create is the way to get there. Every single day I meet entrepreneurs and executives and artists who complain that they don’t have the infrastructure to produce content around what they do. They tell me that they need there own “Drock” or “Babin” or “Iris” and it’s just not true.
You don’t need a fucking Drock. Look at the beginning of this episode. My videographer for the day wasn’t with me that morning because my schedule changed so I pulled out my iphone and went straight to face. I documented with what I had. I run a 150M dollar agency on a smartphone. You all have the resources that you need!
And the beauty of it all is that when you document every moment you have a catalogue of content that can be relevant today and in 5 years when it all really happens. It’s fun to look back and see what I said before it became “real.” It’s fun to look at how I’ve made predictions about the rise of audio and voice, or influencer marketing, or social media itself 10 years ago.
And my hope is that some of the insights in these episodes and meetings and rants can actually help 1 or 2 of you. By documenting my life I’m giving you an inside look into the exact conversation that went down with me and an artist or me and another entrepreneur.
Whether that be my thoughts on parenting or just simply how I conduct business for real.
Documenting your journey versus creating an image of yourself is the difference between saying “You should…” versus “my intuition says…” because my actions reflect. Get it? It changes everything. I believe that the people who are willing to discuss their journeys instead of trying to front themselves as the “next big thing” are really going to win.
Starting is the most important part and the biggest hurdle that most people are facing. They’re pondering and strategizing instead of making. They’re debating what’s going to happen when they haven’t even looked at what’s in front of them.
Just go out and record. I promise it will help you start.
Location:
VaynerMedia, New York
The Guest List:
Sonya and Sacha from the Teenage expo podcast
Anna Victoria – Fitness Entrepreneur
Toney Jackson – Professor and Poet
Phil Toronto – Vayner/RSE
Maribel Lara VM Employee
Jon Steinberg from Cheddar
Moments Not to Miss from the Episode!
My insights on being “Perfectly Parented”
The truth about finding people to work for you.
Why brand is more important than the logos you work with.
A conversation about capitalizing on your moment.
Thanks for watching
Please Say Hello On: Instagram | Facebook | Twitter | Snapchat | iTunes
Subscribe to my Newsletter HERE
The post Making Every Minute Count .. And Documenting it While You Do | Veecap appeared first on GaryVaynerchuk.com.
The Best Spotify Playlist to Start Your Week – ‘Monday to Monday’ by GaryVee
VaynerNation,
This is a big one.
I’ve launched a public Spotify playlist called ‘Monday to Monday.’ Each week, Mike Boyd and I create a playlist exclusively on Spotify that includes 15 new tracks to showcase what I’m listening to and think you should be listening to. It’s the perfect way for me to show love to up-and-coming artists and pay my respects to the classic hip-hop legends I grew up with. I review and approve every playlist before it goes live and do my best to spend time with these artists at VaynerMedia or in the studio when I can. If you aren’t familiar with my lifelong love and respect for hip-hop, take a quick second to watch my meetings with A$AP Ferg, A-Boogie, Logic, Russ, Kyle, T-Pain, GoldLink, Jeezy, Redman, Nipsey Hussle, Big K.R.I.T., Rich the Kid and smaller artists like Yung Bans and Anik Khan.
This playlist is meant to showcase hot new artists and some who have already cemented their place in the music world. You’ll find household names from Future to Kendrick and up-and-coming musicians like Gunna, Lil Baby, Gashi and more. The playlist is primarily hip-hop with some pop, R&B, indie rock, international hits, and classics thrown in to mix it up. Whether you think we are “qualified” to talk about music or not, doesn’t matter. The intent is to share interesting content in a new way around a subject we love. My POV will continue to be honest and my attention to detail ruthless because this playlist is super important to me. As an entrepreneur that has spent every second of my career reverse engineering where consumer attention actually is, there’s no doubt to me that music–hip hop primarily–plays a massive role in shaping culture, how we behave, and what we consume.
January 16, 2018
Join Me For a Special Crushing It Brunch! 8 Tickets Only!
(This event has SOLD OUT) but the drawing for individuals who buy 10 copies or more and send their receipt to BrunchWithGary@VaynerMedia.com is still going on! Pre-order from Barnes and Noble today and enter for your chance to win!
VaynerNation,
I’m super pumped about the release of my new book ‘Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too’ which comes out January 30th, 2018!
I’m doing everything I can to spread the word and wanted to do something extra special for those that are interested in pre-ordering the book. So with that, I’m going to host a private brunch for 7 people who buy 350 copies or more from Barnes and Noble and send a receipt to BrunchWithGary@VaynerMedia.com
So that’s for 7 people and 7 people only – BUT – I’m also giving away 1 ticket to the brunch through a raffle drawing for those who buy 10 copies or more from Barnes and Noble and email their receipt!
Can’t wait to announce my @BNBuzz Barnes and noble brunch on Monday 3/26 in nyc – 8 seats .. 7 for people who buy first and 1 drawing … details tomorrow pic.twitter.com/KGbZ2IRpWs
— Gary Vaynerchuk (@garyvee) January 15, 2018
The brunch will be happening in NYC on Monday, March 26th (The location will be announced to the attendees) in order to have an intimate 1:1 conversation and Q&A with me to talk about literally whatever you want 
January 8, 2018
Meeting With Jeezy About Buying Dying Brands to Flip for Millions | Veecap
Nostalgia is underpriced. That’s my biggest thesis. Whether you are a rapper, or an entrepreneur or anyone in culture who has attention, the biggest opportunity is bringing what used to be cool, back.
Ask yourself: What used to be cool when you were growing up? What products, brands, ideas, sneakers, clothing, food was that “thing” in culture. What did you grow up wearing, what did you grow up eating? What brands did you really love, that you would be willing to revitalize through whatever your “machine” is in society, be that music, or entrepreneurship or athleticism and make it cool again. That’s where the opportunity is.
The reason I’m building VaynerMedia is so that I can buy old brands and run them through my “culture machine” and turn a 150M dollar business into 1BN company through the same tactics of reverse engineering consumer attention and understanding how to make products and ideas relevant to the end consumer.
Plain and simple, the leverage is going to be with the people who have the attention. The reason I was so pumped to sit down with Jeezy was because he has “it.” He has the attention and the pulse of culture and even more importantly, he views the world not only as an artist, but as an entrepreneur who is about to do something big.
All the leverage, and I mean all the leverage, is coming to the people with the attention because the internet became the middleman. Now you don’t need the help of Walmart or Target or Best Buy to put you on. You can make a product and go direct to consumer if you have the audience. You can disrupt the whole game if you just understand the reality of how we communicate and purchase and connect on these new platforms.
That’s why there’s so much opportunity. If you can build the leverage and the influence and the network, and you’re willing to keep playing the game for the next 40 years and continue building, then you will win. The greatest thing about business is that while athletes get slower, entrepreneurs get smarter. If you actually have the tentacles (i.e the reach and impact) in your genre, then you have real potential to win.
And the biggest thing to realize is that you don’t have to do it alone. There are plenty of other wealthy individuals who have either capital, awareness, or both, that can help. You don’t have to own the whole thing. You can own 20% with 8 other homies and still make a killing. You don’t make “real” economics from Instagram posts. You make real economics from building businesses and creating an arbitrage around your thing.
I hope this episode illuminates something for you and I’m excited to see where Jeezy takes his legacy next.
Thanks for reading
Please say Hello On: Instagram | Facebook | Twitter | Snapchat | iTunes
Subscribe to my Newsletter HERE
The post Meeting With Jeezy About Buying Dying Brands to Flip for Millions | Veecap appeared first on GaryVaynerchuk.com.
January 4, 2018
The Top 10 Podcasts From The GaryVee Audio Experience
To listen to The GaryVee Audio Experience on Google Home, simply say “Ok Google, listen to The GaryVee Audio Experience Podcast.” The same works for the Amazon Alexa, Amazon Echo and Amazon Echo Show.
January 3, 2018
The 6 Videos You Need to Start Your New Year | #Veecap
Here’s a perfect way to start your New Year!
Entering 2018 gave me the time to reflect on what worked and what didn’t regarding my content from last year. Whether you have seen these videos before or are just encountering me for the first time
December 27, 2017
The $1.80 Instagram Strategy To Grow Your Business or Brand
A lot of you that follow me have been asking for the strategy regarding how to grow your Instagram account. So here it is.
This is by far one of the most practical pieces of content I have ever produced. Aside from the macro mindest, I want to make sure that I am giving you equal amounts of clouds and dirt. I want you to understand why this is important, but I also want you to understand how and what to do in order to execute. These are the real world details AKA “the dirt” that is going to make a difference in 2018.
It doesn’t matter if you have an Instagram account with a million followers or if you just created a new profile today, this is absolutely the advice I would give to anyone looking to build a more meaningful community on Instagram or online.
A couple of months ago I made a spur of the moment decision to fly one random audience member from a keynote out to VaynerMedia to shadow me for a single day. When Shane came into the office, we had a discussion about how to grow his account on Instagram.
A post shared by Gary Vay-Ner-Chuk (@garyvee) on Nov 5, 2017 at 10:08am PST
you Guys.How Do I Grow My Instagram Account?
This is a question I get Every. Single. Day. In emails, DM’s tweets, snaps, comments, texts, walking down the street and from the biggest brands in the world. It’s all the same.
The reason I feel comfortable answering this question is that I’ve spent the last 10 years of my career trying to understand user psychology and reverse engineer attention into an engaged community online. This is not theory, it’s practical advice that has worked for me and thousands of other individuals, companies, products, and brands. I started using these tactics on Twitter but obviously migrated them to Facebook and Instagram. No matter which platform comes next, this will be the behavior I deploy to build awareness, and more importantly, community online.
The truth is, the way to win on social media is to actually be social
December 22, 2017
The Evolution of Communication | Veecap
The internet’s maturity, which is the biggest cultural shift we have ever lived through in our society since the printing press has fundamentally changed everything.
Throughout this episode a lot of conversations happened not around the power of influence and vlogging and Intagram and Twitter, and WordPress, but on the macro implications of the fact that we are RIGHT NOW living and working in the greatest evolution of human communication, period. Taking a step back and putting this change into context can be seriously helpful for a better overarching perspective and strategy toward your business or life ambitions. Because boy not only do some not have the right approach, they don’t even understand it’s fucking happening. The fact that the device in our pockets, can now create more upside and more potential for all of us to build businesses, communicate, connect and engage is the most important thing that has ever happened. The world is not “changing” … It has already changed, and if I can just get one more person to take this shift a little bit more seriously by deciding to deploy their time and energy learning how to communicate on these new platforms, they will win.
It’s very hard for us to actually grapple with what we’re going through right now because it’s so much bigger than anything we can point to. We really have no reference, but it’s happening.
The problem is we default into demonizing technology. Everybody is on defense as opposed to offense. For whatever reason, we think writing a note is some miraculous feat, but sending a text means that kids don’t “talk to each other.” I just think we are missing the point of the evolution of communication and the power of it. And I’ve just never been more optimistic.
So, in a micro, whatever the hell you care about, It’s all gonna happen on your phone. It’s the remote control to our reality and whether you want to raise money for a non profit, promote your book, build a business, or get a mayor elected, it will all happen on these devices and social media platforms.
That’s really it. You gotta wrap your head around becoming an efficient communicator on this device because it’s not a luxury. It’s a necessity over the next decade. And I highly encourage all of you to get a hell of a lot more serious about it.
The rest of the episode is about the conversation I had with my VaynerMedia Chattanooga team at our annual holiday party.
Because I think our team has a real shot to do something that everybody will talk about forever. I really believe that.
And so I’m really excited. It’s a really good feeling. I really, really love the way our company loves each other and I think that it’s the foundation that gives this organization unbelievable upside.
I think the thing that makes us ultimately special is empathy. And I will pound empathy down the throat of this company next year.
That’s really the punchline. That’s what I want.
Leave a story in the comments about a holiday party in your company
December 21, 2017
If You Are Confused About Starting a Vlog, Read This | Veecap
My vlog DailyVee is the “same” day in and day out because it really is a daily documentation of my life as an entrepreneur and CEO of the advertising agency VaynerMedia. I run an 800 person business, I have client meetings, and employee one on ones. I only moonlight producing content and working on my personal brand as GaryVee
December 20, 2017
What I’m Excited For in 2018
As many of you know, I’m passionate about public speaking. If you have ever wanted to attend one of my talks, I have a full events page on my website with all of my upcoming commitments.
This year alone I’ve given more than 50+ keynotes at some of the biggest conferences, companies and universities in the world.
I’m officially done speaking for 2017 but wanted to give you a quick update about 3 events I’m super excited about in the new year.
#1 VaynerExperience is hosting AGENT 2021
For anyone in AUTO, REAL ESTATE, TRAVEL, or INSURANCE, VaynerMedia is hosting it’s first ever event Agent 2021 down in Miami on January 24th. I’m super excited because this announcement marks a major milestone for VaynerMedia and I under our new experience division, VaynerExperience.
Yesterday’s tools are no longer enough for growing businesses in today’s world. There is a gap between where consumers are spending their time and where marketers are spending their dollars.
Agent2021 is a one-day conference that educates agents and owners on how to use innovation to grow your business. Join me, Ryan Serhant, Tom Ferry, Gillian Morris, Andy Frisella, Beth Clifford, Chris Smith, and many other industry leaders to learn about the tools, platforms, and tactics that can be used to start marketing in the year we live.
I’m also doing a few special deals
