Lana Pecherczyk's Blog, page 14

Writing Snippet – Sneak Preview from Ludus Book 1.5

I’ve been busily writing away the next book in the Ludus series, and just had to share a snippet that features Marc – The Gamekeeper. This novella will be told from the Point of View of Cash, and for the other half of the book – Marc.

About Marc …
THE GAMEKEEPER. He’s got a cockney English accent and likes honey cakes, tea, travelling starkers and really fit chicks. It’s not surprising he has a tremendous – ahem – ego, because he’s also been known as: Hermes, Mercury, The Holy Spirit, Thoth, and many other gods – depending on which culture is telling the story.Marc is the God-of-the-in-between. He is the only god who can travel through the dimensions, (a side effect of which unfortunately leaves him nude), and uses this skill to transport souls and messages back and forth from the Queen’s Empire (Orion Constellation) to Earth for the purpose of the Game. As the Gamekeeper, it is his duty to enforce the Game’s rules and evict misbehaving Players. Among some unknown abilities, he can communicate via dreams, read auras, use illusion to clothe himself, manipulate fire and has a paranormally sized ego.
Go to the Ludus Books website to learn more about the series and to purchase a book.
Visit the Ludus


Snippet

Marc inhaled the dank underground air from the British Ludus, his preferred stomping ground, and sighed. It had been too long since he’d walked its halls and he was dying to visit the trainee’s quarters to see which lovelies had come of age since he’d last been there. But first, the office.

As he walked down the corridor leading up to the Ludus’ central administration room, he used the particles in the air around him to materialise clothing over his naked body. The nakedness was an unfortunate side effect of travelling through the dimensions. Today his jeans were painted on, and his pin-striped shirt hugged his torso right up to his collar that stood on end. He gave his blonde, tousled hair a quick groom as he caught his reflection in one of the many enormous fake windows and winked. Just in time, too. He flashed his teeth and grinned at the beautiful brunette who bounced down the hallway with a clipboard in her hand. Her hair swayed from side to side in her ponytail, and her white mini dress showed the curves of her body tremendously well. She blushed and batted her lashes at him. Ooh, thought Marc. She’s up for it.

‘Ello, luv. I don’t believe we’ve met, I’d remember that beautiful face,’ Marc said.

She leaned forward and pouted, coming right up close to his face, he closed his eyes ready for—

Pain sliced his right cheek and his eyes shot open. Ow. She’d slapped him!

‘What was that for?’ Marc asked and rubbed his cheek.

She cocked an eyebrow. ‘Don’t think we’ve met? You’d remember my face, ay?’ She put her hands on her hip and tapped her foot. ‘You bloody bastard.’

Marc’s eyes widened and he desperately tried to remember her name, but nothing came to mind. It had been so long since he visited the London Ludus, and there’d been so many women. He tried again with another winning smile. ‘C’mon, luv. Don’t be like that. You’ve done something to your hair, yeah? It looks much more … womanly. And you’ve lost weight, yeah?’

‘Well, I have …’ She dropped the clipboard to her thigh and then she caught herself and frowned at him. ‘Anyone would think you’re a Player, not the Gamekeeper.’

Marc snorted. He wished.

She spun on her white heels and sashayed away.

Marc followed. It was a nice view.

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Marketing is not a dirty word – Golden rules to follow for stress free marketing

There’s been a lot of hooha on the internet lately about the real value in marketing online for authors. Some people believe that from the amount of time you spend, the rewards are almost non-existent. I believe this all stems from over complicating such a simple concept and hence, not understanding.

What is marketing?

Basically, it’s about helping you look better than your competitor.

How can you do this?

Create an online conversation that people want to hear. It should be easy right? You are a writer after all. But what you may not understand is that a conversation works two ways. You have to listen to your audience, and provide valuable content for them to listen to in return. Show them that you are an expert in your field, whatever that is.

Understanding the sales funnel

Connecting all the marketing you do with actual sales can be easy to miss when you don’t have a report directly linking the two together. But if you consistently post relevant, valuable, content then when the reader is ready to purchase, you will be in the forefront of their mind. Check out the image or visit the wikipedia page to learn more about the sales funnel.

Golden Rules to Follow for Stress Free Marketing
The 80/20 rule

Only talk about sales for 20% of the time, the rest  should be the part where you are giving your listeners something worth listening to. The best way to do this is to imagine what you would like to hear, and then talk about that.

The WIIFM rule

‘What’s in it for me?’ That’s what it all boils down to isn’t it?

I hate to say it, but nobody wants to pay for something they can get for free somewhere else, so – give it for free. Free advice, free passages from your book, free anything that isn’t going to burn a hole through your pocket by giving away. Don’t be afraid that you are giving away all that is good about yourself, in the words of Dr Seuss, ‘There is no one alive who is youer than you.’ The best way to share yourself is to be open and honest.

The KISS rule

Keep-it-simple-stupid. Just like editing and ‘kill your darlings’, you should cut back the fluff as much as you can. Reduce flowery language, be clear, be succinct and if you simply can’t do all of the social media platforms, then don’t. Focus on one thing and do it well.

The show don’t tell rule

We all know this makes for good fiction, but it also applies to marketing. Show your customers why your product is better, don’t tell them. I think the key here is not to push your product on people. Nobody likes to be told what to do, but if they happen to stumble across the idea themselves, then great! How can you do this? One way is to let your product speak for itself.

Show great visuals: book covers, websites, blog graphics etc
Show great reviews: please don’t mistake this by pushing your reviews on people, they will find the reviews when they are looking. Get honest reviews by giving your book for free at places like Story Cartel and Netgalley, forums in your genre, local bookclubs etc
Show that you are a genuine, kind and positive person: you don’t like negative friends that sap your energy in real life, so why would you go anywhere near someone like that on the internet?

People don’t want a book. They want an experience. People don’t want to follow a robot, they want to follow a person. Show them that you are a human on the other end of the interwebs. Post photos, chat to people, laugh, joke, whatever you do, just be consistent.

Do you have any great tips on marketing your work? Please share in the comments.

 

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H is for Health – Self-publishing from A to Z

I know what you’re thinking, what does health have to do with self-publishing? Everything in my opinion. There are many mental and physical problems that can occur when you are a writer, and as a self-publisher. Here are a list of problems I’ve faced whilst tackling the self-publishing route:

Isolation – having no one to talk to that understands can be lonely
Stress – trying to maintain a household, job and writing career all at once
Self doubt – you are often the only one tackling your problems, and it can be easy to put yourself down when something doesn’t go right
Being physically inactive for long periods – sitting in a chair squashes your back discs
Poor diet – you forget to eat, or just grab the quickest sugar fix and coffee
Eye degeneration – staring at a screen all day is bad for your eyes
Brain overload – I used to think it was baby brain, but my youngest is 4 and I find I’m forgetful because my head is lost in my story
Lack of sleep – sometimes you just have too much work to do so go to bed late and get up early.

 

Ways to remain productive and healthy at the same time

Catch up on ‘how to’ podcasts when you are going for a walk, catching the train or driving. Check out these podcasts for a place to start: Helping Writers become Authors, Sell more books, So you want to be a writer.
Either get up early or go to bed late – don’t do both. Make sure you get at least 7 hours sleep
Join a writing club, or network online. This is great for getting you talking to like-minded individuals. If you write romance, the RWA is amazing. There’s usually one in every country. You don’t have to be a full on romance author too, just a little in your books is enough to join.
A sedentary lifestyle can be as bad for your health as smoking a pack of cigarettes a day! Try putting your laptop on the kitchen bench a couple of times a day and stand as you type. Use a dictation app on your phone and walk around the block. Do back exercises and stretch often. Just think your arms are pulling forward at the computer, so stretch them backwards.
Buy some fruit and nut mixes to up your magnesium and zinc. Snack on these instead of fatty foods. Occasionally, I’ve been known to throw in a handful of dark chocolate covered coffee beans. Yes, there’s a bit of sugar and caffeine in there, but it makes me more likely to grab a handful of all the other good nuts.
Have a bottle of water at your desk. You’d be surprised at how much you will drink when it’s sitting in front of you.
Have regular eye check ups, and every so often, look at something other than the screen to give your eyes a break.
Have your desk set up ergonomically correct so you don’t wind up with a sore neck/back and RSI
And of course – writers need to take time out to relax! If you don’t, your stress levels will be so high you’ll have a heart attack. And guess what’s the best way to relax? READ!

Do you have any other tips to stay healthy? 

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Big news – new books, new business for writers, new outlook on life

Well, hello there!

I’m here today to share some exciting news. It’s a massive month for me. I’ll be launching my long awaited debut novel – ‘Hunting for Witches’. I’ve also decided to focus my freelance skills on helping other writers get their work out there and self-publish painlessly so they can get on with what they love doing most – writing! My friend, Louisa Loder (who I met at a NaNoWriMo event btw) and I have joined forces to start the business – Creative Cartel Publishing.

So what can Creative Cartel Publishing do for you as a writer?

Help you get your brand online via website and blog design
Author branding – business cards, logos, social media
Great book cover design at an affordable price
Graphic design packages
Publishing packages – getting your book from manuscript to print or ebook
Illustration
Guided help to manage the process yourself

About My New Fiction Book

Well, if you like Urban Fantasy and a different take on Witches, you should like my book. I’ve designed two covers and can’t decide between them  so may end up doing one for Amazon, the other for Ingram. Here is the blurb:

Witches have been obliterated – or so the world hopes. At 24, Roo struggles to keep her DNA-changing abilities secret. She doesn’t feel like a witch, but if she isn’t, how can she manipulate the physical world? Why does she feel the energy of all living things?

On tenuous ground, Roo keeps her skills hidden with the help of her sexy songstress BFF and her barmaid job at The Cauldron. Hiding in plain sight seems to be working until a mysterious witch hunter comes to town. Roo’s powers are growing and, when a witch possesses the body of her sister, she defends her using any means possible.

Roo is exposed.

She is attacked from all sides. She must learn to trust others while she discovers her identity and masters her powers to save the lives of her loved ones. She needs to convince herself and her town that she’s more than a witch.

 

What if life was a secret game for the gods? What if they downloaded their souls into human bodies to further their evolution. What if something else, far more sinister evolved instead?

 

The New Ultimate Novel Planning Workbook

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My popular Etsy printables set is now in print version at Amazon. Because I know how handy having these worksheets available to reprint at home, I’m offering all buyers on Amazon the chance to receive the digital files for free. You just need to email me a copy of your receipt (details inside the printed book) and then I will forward the files, so you can print over and over and over again.

Purchase just the PDF printables on Etsy here.

Purchase the print book on Amazon here.

My new outlook on life

Well, as you can probably tell – I’m now considering myself a writer. Don’t get me wrong, I still love designing and creating art but without a doubt, the funnest thing to do is crafting stories out of nothing. Looking back, there’s been so much to learn and I hope to do a post about it all. It’s hard to think of yourself as a writer/author when you haven’t actually published anything, but my advice to newbies is to keep going! You owe it to yourself to finish and, when you do, you will be very proud of your accomplishments. Keep up the good work! So I’m very excited to start this new chapter (excuse the pun) in my life, and can’t wait to share more with you all.

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Looking in the rear view mirror – 13 tips I wish I knew when I started #amwriting

Writing tips from a beginner at the end of book one

It’s been a fantastic bumpy road for the last two years. I’m not so much a beginner now. I don’t know if I’d call myself a professional writer, but I’ve heard this is a feeling that sticks around even the most profound authors. My book – Hunting for Witches – is finally released and I thought what a great opportunity to share with you what I’ve learnt along the way.

Have patience. At the start, I thought I needed to know everything about my story and stressed out when I didn’t, which leads me to my second point…
The firsts draft is you getting to know your story. It’s not going to be perfect, so stop trying to make it so. I struggled many times rewriting the first half of the book before I finally powered through and got to the end. Even then when  I thought it was finished, it wasn’t. I think I did that another five times, in total I re-drafted about 11 times. Hopefully, with each book, this number will get smaller and smaller. But now I know, it’s impossible for me to know the entire story the first time around.
Just because you think something is funny, doesn’t mean you should put it in. It’s like a joke taken out of context. You may say certain things to your friends, but in black and white, it just looks weird. But that’s what redrafting is for.
You don’t need to over explain a person’s actions. For example, I would often write things like: ‘I picked up the bottle with my hand, then raised it to my mouth and drank.’ All this can be shortened to say ‘I took a drink’. Save your descriptions for the exciting things, not the mundane.
Kill your darlings. Yes, it’s been said many times over by many writers, but it’s true. If a scene doesn’t move the plot forward, cut it. If it takes twenty pages to explain one important thing, maybe you can cut it and add the important thing in another scene.
Bums on seats. If you don’t actually schedule in time to write, it won’t happen.
It will be done when it’s done. Put down the manuscript for a few weeks and write something else after you finish. I know it’s tempting to jump straight into editing, but going back to it after you have forgotten it, feels like you’re reading it for the first time. You catch way more mistakes this way.
Scrivener is amazeballs. Okay, it’s got it’s ups and downs, I also like to write bits in google drive so I can access it anywhere, but scrivener lets you view split screens, arrange chapters, scenes, synopsis and more. You can drag across character sheets from file to file so you don’t have to re-write them for the next book in the series. It’s well worth the investment.
Get a professional editor. If you are new like me, it’s well worth it. I have learned so much from the process with my editor Ann, that I’m not sure I can do without her. You don’t want to start your career as the writer who can’t write.
Don’t force yourself to write in a way you aren’t comfortable with. Yes, it’s good to push the boundaries, but if you think you have to outline every inch of plot because that’s what other writers do, don’t. I actually find the best way for me is to oscillate between pantsing and plotting. So I guess I’m a plantser.
Having quick reference guides pinned to the wall keep you on track. These keep my writing flowing, so that I don’t have to stop, open the thesaurus, check for synonyms .. get distracted by Facebook because I can’t find the right word, never end up back at my book. Below, there are a few free printables you can use that I have on my walls. Sign up to my newsletter to make sure you are always the first to hear about new worksheets and printables I create.
If it’s a series, you don’t have to put all of it in first go. High concept novels that become series can afford to save a little of the information until the next book.
Have more than two proof readers. You are not included. Just to be clear, proofreading is extra to copy-editing and line edits. Because I’m new, I got my editor to help with the over all story structure and then a line by line look at my sentences. After these changes have been made, you then need to do an extra sweep for typos and misspelled words. I did two runs after this, but there were still mistakes. I recommend getting a few of your friends to read the final book before you upload it. Because I didn’t do this, now I have some very valuable first editions with special typos in them – hey, I like to keep things positive all right?

Do you have any tips you wish you could have told your beginner self? Please share and let me know in the comments.

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G is for Graphic Design – Self-Publishing from A to Z

As a self-publisher, you’re already being judged simply because you are doing it yourself. I even judge myself. I think I’m not as good as the traditionally published authors – no, scratch that – I think people will think I’m not as good because I don’t have that societal status symbol of a publishing house logo in my novel. When I think about that, it just makes me want to try harder. That little writer on my shoulder shakes his fist and says, ‘We’ll show them’.

I want you to show them too. I’ve already spoken about book covers and author branding, but in this post I’m going to go into a bit more detail on what makes for good graphic design for a self-publisher. And it’s a sad fact, but yes – especially for the indie author – your book will be judged by its cover, and so will your brand. The following four areas will benefit from having professional looking design:

Your book cover
Your website and blog
Social media banners and profile pics
Your author headshot

Nail these four areas and you’ve got a solid foundation for looking as slick as a publishing house. Below, I’ve listed some tips for the indie author to keep in mind when either designing themselves or what to look for when hiring a designer.

Tips for the Indie Author in DIY

If you aren’t familiar with design, take advantage of an online program such as Canva or Pic Monkey. They have pre-made templates you can use, some of them for free.
Be consistent in your imagery. Having elements that cross over between different forms of design, like similar fonts or colours. It gives the reader a sense of stability. They recognise your look and learn to trust it. I’m not always the consistent, but it’s good to try.
Use stock photos for the important shots. Sites like Shutterstock, Dreamstime and iStockphoto offer a handful of images at a great price.
Do your research – compare book covers for your genre, so you know what your target market expects. I have some worksheets in my marketing or novel planning kit to help you with this. You can download them at my etsy store.
Get some feedback. Enlist the help of your friends and family to give you tips on your design before you publish it.

Tips for the Indie Author when hiring a designer

Check to see their previous work.
Get a quote or estimate for your project, but also enquire about additional fees that may be applicable.
Make sure you can make revisions. Even if you get only one, make that count. Show the design to friends before submitting your request for changes.
If you can, look for testimonials from other customers. It’s easy to rip off someone else’s work and have it as your own – it’s happened to me before. I found my work for sale on another site – they were pretending it was their own.
Find a place that will give you a one-on-one consultation. Whether it’s via email, skype, phone or face to face, it’s important to nut out the job’s details before commencement starts. There are too many questions that can be missed if this consultation doesn’t happen. The end result is that the client ends up unhappy with the product, or the designer has to go back to the drawing board too many times and the cost for the project blows out.

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In some exciting news, the Creative Cartel Publishing website is almost complete and ready to help Indie authors with services for publishing their own books. Including … drum roll please … graphic design. YEY! You can like the CCP facebook page and stay up to date with the launch.

Have you got any tips you can share with other independent authors about graphic design? Share below.

 

 

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Who’s doing Camp Nanowrimo?

Well, I am.

It’s not a real camp, it’s a virtual camp. For those of you who don’t know what it is, this is the explanation in their own words:

Camp NaNoWriMo is a more open-ended version of our original November event. We have Camp sessions in both April and July, and we welcome word-count goals between 10,000 and 1,000,000. In addition, writers may attempt non-novel projects. Camp is a creative retreat for whatever you’re working on!Camp Nanowrimo

Click on the image link to go to my  Camp Nano page.

So, I’m going for a 30,000-word count this April. I’m doing it because otherwise I won’t find the time to write – which is what gives me more pleasure than editing, marketing or anything else a self-publisher has to do. Writing is where the fun is.

I’m writing a novella that comes next in my series ‘The Ludus’. Because the first is told from the POV of a girl, but I had oh, so much fun writing about the boys. The novella will explore the missing two weeks between the first and the second book from their point of view. I’m excited!

Everyone can join, and it’s free. If you are on Camp Nanowrimo, please – join my cabin! We can all use a little extra encouragement to charge along.

 

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Book Review – Marked

Marked by Sarah Fine


My rating: 3 of 5 stars

Plot in a Nutshell

A guy and a gal work as ambos in a post environmental disaster world with canal pirates. Cacy is a Ferry, and secretly delivers souls to hell or heaven. Her love interest ends up caught in her family’s politics with the soul marking ‘Kers’ – who are more like reapers. Between the love story, there’s the effort the two make to uncover the assassination of Cacy’s father and leader of the Ferrys.

My thoughts

Well, I certainly dove head first into this book because it had all the elements I love in an Urban Fantasy: a world finding its feet post-apocalyptic disaster, interesting sci-fi technology melded with the fantastical and real world, a love story, and mythology. But unfortunately, after about half way through, I got a bit fed up with all the graphic sexy time, and the world building consistency was a little off; for example, the town only had running water for 2 hours a day, but they seemed to have all the alcohol they needed at the local bar … hmm. And I felt that I needed more backstory on why the world ended up the way it did. So I guess, the love story wasn’t enough for me to carry the plot through after the original world building visuals wore off.

But hey, she had me at canal pirates and amphibian buses, so it was certainly an easy and entertaining read.

Book cover
The book cover is actually what enticed me to read the novel before reading the blurb. Fantastic mix of imagery and typography, and very relevant to the story.

I’d add an extra half point just for the book cover, but Goodreads won’t let me.

View all my reviews

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F is for Formatting: Self-Publishing from A to Z

At first, I was stuck on what topic to pick for the F-article in my A to Z self publishing series, then I realised it had been staring me in the face the whole time – formatting. So important for authors self-publishing. For those who don’t know, formatting is preparing the physical appearance of your writing for print or ebook. Not be confused with ‘design’ – formatting looks at things like, how big your font should be, how wide your margins should be and more. Read on for some quick and dirty tips to formatting your self-published work of writing.

Formatting for Kindle

Kindle recommend formatting in word

If you are unsure how to format for kindle, open up a few of your purchased ebooks by other authors and see what they have done as far as layout is concerned.

The following style formats will translate to your kindle: indentations, bold characters, italics and headings.
The following style formats will not translate to your kindle book: bullet points, special fonts, headers, and footers.
Inserted images need to be in .jpg format and center aligned
Page breaks need to be added after each special page and chapter, otherwise once in the kindle, the text will flow on.
Kindle will automatically change your paragraphs to be indented and justified spacing. If you want to manually do this in your word doc, don’t use tab’s this will not convert – use the paragraph formatting tool in the page layout field.

Formatting for Print

Look up your printers guidelines before you start designing. Here is Createspace’s and here is Ingram Spark’s.
Make sure your pages are numbered correctly. Page one is on the right, so all odd numbers are actually on the right, not left.
Watch blank pages. Only allow blank pages if they are at the end of your chapter and on the left, so a new chapter page starts on the right always.
Justify your font so there is a hard line on the right and left.
You will need to convert your word doc to PDF for print before sending it off.
Check you have the right bleed. This is the margin outside of your trim line, and usually you add a bit extra of your image here, in case the trim is off by a mm, it will still pick up some image and not print white space.
Use the cover template generator when designing your cover so you have the right dimensions for your spine.

Formatting for iBook

If you have a Mac, I recommend using the free app by apple to create iBooks. It does all your formatting for you.
Here is the apple guide to formatting your iBook. It’s a bit full on, you can see why I recommend just using their app.
Images should be RGB format and at 300dpi for best resolution viewing and be at least 1400 pixels along the shorter axis
You can use html elements, so unlike kindle, you can have bullet points etc.
There’s really too much to talk about here, iBooks has so many features, it’s important you read the guide listed above for yourself.

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Book Review – Stormfate

Stormfate by Louisa Loder

My rating: 5 of 5 stars

Makes me want to read all the high fantasy books in my shelf over again and again

I used to read high fantasy all the time, but somehow over the course of growing up, I stopped. After reading this novella, not only am I eager to see what happens next in the full sized novel, but now I want to get back into reading the whole genre again. The author has managed to include plot twists, multiple characters, amazing dialogue, different worlds and hinted at dark conflicts and battles (internally, and externally) to come.

View all my reviews

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