Biswadeep Ghosh Hazra's Blog

Brand Revival Strategy: Onida TV

Established in 1981, Onida was the pioneer in the television industry in the country. There was a time when every household boasted of an Onida TV. Neighbours would flock around from adjoining homes to see India play Pakistan on an Onida; memories were made. Alas, Onida, the brand that redefined the TV watching experience during our childhood is suffering heavily. Onida in the previous year clocked in a meagre turnover of Rs. 736.37 crore with only 8% revenue growth. Although this projects a positive image in the sense that the brand has not entirely died down, a lot still needs to be done.

Artificial Intelligence: Changing Business Amidst COVID-(AI Adoption before and during COVID-19)

AI is an overarching term that encompasses many technologies such as Machine Learning and Natural Language Processing so it makes sense to look at the adoption rates keeping in mind the industry and the technology involved. The graph below shows the breakdown of AI Adoption in 2019 and again the type of technology used in a particular industry depends heavily upon the characteristics of the industry itself. High Tech is leading the other industries in usage and adoption of Machine Learning while Robotic Process Automation is rightly mostly used in Automotive Industry.

Millets: The future crop of India

Millet is the term given to a collective group of small-seeded grass (Poaceae, which is the scientific term for grass) that primarily grows in developing countries like India, Niger, Mali and Nigeria. Being one of the earliest cultivated crops, millets was primarily considered to be a major ingredient in bird seeds, but it is interesting to note that millets have been used in making beer, flatbreads, porridges and other fermented beverages for many years now.

The exploding use of AI in the banking sector

Artificial Intelligence is the buzzword. Everyone is speaking about it, irrespective of whether they are a scholar on the topic or not. But what must be considered is AI's deep-reaching implications and how it has the ability to transform society for the better. In this article, we would look at how AI is currently being used in the banking industry to transform it for the better. It is important to note that while us commoners use the term Artificial Intelligence (AI) everywhere, in reality, it is a mixture of technologies like Machine Learning (ML), Robotic Process Automation (RPA), Predictive Analytics and not to mention, Artificial Intelligence (AI).

Role of Blockchain as a future technology in business

In the simplest of terms, blockchain essentially contains a chain of records (or blocks, hence the name) that keeps growing as more and more data is added onto it. Each block of data has a timestamp of the previous block thereby creating a ledger of sorts that can be used to store data and transactions.

The Russian Crisis

Setting the scene The Russian Crisis of 1998, also known as the ruble crisis, hit the country on August 17th, 1998, against the backdrop of the collapse of the Soviet Union, which broke down into 15 independent countries. With Mikhail Gorbachev resigning from his post as the president of the Soviet Union, Russia was coming … Continue reading The Russian Crisis

“Are you sure it isn’t photoshopped?” – The journey of Adobe

Adobe is one of those rare companies whose product has become a verb. This article aims to take a deep dive into Adobe’s history and understand what makes the company the behemoth that it is today. The reason for taking up Adobe was because of a number of factors- the primary being its improvement in ranks over the years and the fact that I wanted to choose a company that is not ranked in the top 200. This is because of the human tendency to only focus on the best of the best and generally ignore the underdogs. But Adobe continuously impresses everyone with its growth and tenacity, and this article aims to analyze everything from the company’s strengths to weaknesses to the reasons for its success that have transformed it into the international behemoth it is today.

Redefining Supply Chains to better respond to global catastrophes

This article tries to touch upon the important points that need to be followed to establish supply chain management systems that are responsive to not only global threats but local as well. In addition, it also talks about the perfect Supply Chain Management System, and the measures to Reorganize, Redefine, and Redesign the supply chains in the current context or in the context of a global catastrophe.

Technology adoption in logistics and Multi-Modal Transport

Logistics throughout the world is primarily done via three main channels- Air, Water and Roadways. With increasing globalization, these three modes of transport now intermingle with each other to form a combined system of transportation called the Multimodal Transport. With the advent of e-commerce all over the world, Multimodal Transport is quintessential for the effective transport of goods & services all over the continent.

Entrepreneurship in the times of COVID-19

Entrepreneurship is tough and not everyone’s cup of tea. It means fighting continuously for an idea that the someone believes in. This article strives to show the various aspects of entrepreneurship during the times of a pandemic.