Tim Waggoner's Blog, page 13
April 1, 2014
The (Extremely) Short Guide to Writing Horror
THE (EXTREMELY) SHORT GUIDE TO WRITING HORROR
Recently, I attended the Horrorhound convention in Cincinnati. It was sponsored by Samhain Books, one of my publishers, and I went there to sign copies of my latest novel, The Way of All Flesh. The night before the convention, I saw some folks on Facebook mention they were aspiring horror writers themselves, and they were looking forward to meeting and talking with the Samhain authors in attendance – which (besides me, of course) included Russell James, Jonathan Janz, Quinn Langston, Mick Ridgewell, Kristopher Rufty, David Searls, and Hunter Shea. I thought it might be a good idea to put together a handout of tips for writing horror to have available at convention. And then, since I’m a big believer in re-using good information wherever I can – and NOT because I’m lazy – I decided to post it here on my blog as well. (Here’s an additional tip: create your own lists as giveaways at your author appearances: Top Ten Tips for Creating Better Characters, Seven Ways to Generate Suspense, etc. And at the end, include information on where readers can find your books so they can check to see if you practice what you preach.)
And now, The (Extremely) Short Guide to Writing Horror.
· Horror comes from a fear of the unknown. Keep a sense of mystery going in your story. What’s happening? Why is it happening? What’s going to happen next? How much worse is it going to get?
· Horror comes from a violation of what your characters consider to be normal reality. This violation shakes them to their very core because it raises the possibility that everything they thought they knew is wrong and that anything could happen. The Universe isn’t orderly or benign. It’s chaotic and malicious.
· Dread is the mounting anticipation of a threat drawing ever closer. Terror is a deep emotional and intellectual reaction to a threat, a profound realization that reality isn’t what we thought it was. Horror is an immediate reaction to a threat – disbelief, denial, turning away. Shock is a surprise, an adrenaline rush, while Disgust is a queasy visceral reaction. Dread and Terror are the most effective weapons in a horror writer’s arsenal – they have a much greater impact on readers – but all the techniques have their strengths.
· The horror equivalent of the Hero’s Journey: Some Poor Bastard’s Descent into Hell. Horror works best when it focuses on normal people (hence the “Poor Bastard”), and the characters’ situation steadily and nightmarishly worsens (the “Descent”). “Hell” can be physical, spiritual, mental, emotional, internal, external – or better yet, a combination of them all. Possible Story Outcomes with this pattern: the Poor Bastard Escapes Hell, the Poor Bastard is Eternally Damned, the Poor Bastard Escapes with Severe Wounds and Scars, the Poor Bastard is Transformed by Hell, the Poor Bastard Carries Hell With Him, the Poor Bastard Drags Other to Hell or Brings Hell to Them, and the Poor Bastard Becomes the Devil.
· Horror is internal more than external. In the movie Alien, the crew of the Nostromo aren’t trained to deal with monsters, so they’re terrified. In the sequel Aliens, the space marines are trained soldiers and while they might be frightened by the monsters they face, it’s not to the same degree as the characters in the first movie. Alien is a horror film because of the characters’ internal reaction to events. Aliens is an action movie because of how the characters in that film react. Write with a close point of view to show your characters’ emotional reaction to events in order to create effective horror.
· Give readers characters they care about. Horror stories aren’t about the monster. They’re about how people react to the monster. (Or in some cases, react to becomingmonsters.) If readers care about your characters, if they empathize with them, then the threats these characters face will be meaningful to readers. If your characters are the equivalent of video game avatars with no personality, the threats they face will be meaningless to readers.
· Respect your characters – all of them. In horror, sometimes a character’s only function is to die in order to establish how serious the threat is and build suspense. Even if these characters only have a short time on stage, give them their dignity. For the brief time that they appear, try to present them as full, rich characters as much as possible. This will increase your reader’s emotional involvement in the story and make the threat seem even worse.
· Avoid clichés. Horror is about the unknown, and once a specific type of character, threat, or story structure becomes too familiar, it loses its power to engage and affect readers – especially in horror.
· Make your horror personal. Draw from your own experience, observations, and fears to create horror only you can write – horror that’s yours and no one else’s.
· Take new approaches to old archetypes. Instead of writing about a classic vampire, rework that trope. Put a new spin on it. For example, vampires drain lifeforce from their victims. So what if there was a creature that injected lifeforce into its victims? Perhaps the souls of people that have died, souls that eventually try to gain control of their new hosts. Instead of people spending the night in a haunted house, what if the house was broken into hundreds of pieces, and each piece was given to a different person? This way, the haunting comes to them.
· There are no limits, but horror elements should serve the story and the characters’ journey. You don’t want your stories to be the equivalent of a simple walk through a carnival spook house, no matter how grotesque and bizarre the attractions inside may be. Character and story come first. After that, your tale can be as weird and extreme as you want to make it.
· Physical pain is easy – too easy. In horror, characters are often under the threat of physical violence, injury, and ultimately death. But the mental, emotional, and spiritual wounds characters suffer can be far worse than mere physical pain. Make sure that death isn’t the worst thing that can happen in your horror – not by a long shot.
· Don’t save the best for last. In “The Body Politic” Clive Barker takes the old horror trope of the living severed hand that’s out for revenge and puts a new spin on it. Normally, stories using this trope end with the hand of a dead person returning to enact revenge on its murderer. “Oh my God, the hand is alive!” In “The Body Politic,” Barker begins with the premise that our hands – all of them – have separate lives and personalities, and they wish to be free from “the tyranny of the body.” Barker didn’t save his best idea for last. He began with his best idea and kept going from there. You should do the same.
· How you write is just as important as What you write. Example Version 1: There was a monster outside the front door. A man opened the door and the monster ate him. Example Version 2: Bob had his hand on the knob, was just about to turn it, open the door, and walk outside to check the mail, when he felt the metal vibrate beneath his flesh. Not much, just a little. But it made him think that someone on the other side had put their hand on the outside knob, making it jiggle the tiniest bit. And was the metal starting to feel colder, as if a silent arctic wind caressed the knob outside? It was a ridiculous thought, but he removed his hand from the knob all the same and, without realizing it, took two steps backward. The way you tell your story is just as important, if not more so, than the kind of story you’re trying to tell. This is true with any type of fiction, but it’s especially true in horror.
· Horror shouldn’t be safe – in any way, shape, or form. Horror should take risks with characters, story elements, and narrative techniques. Readers shouldn’t be able to guess what’s going to happen next, and once they think they have your story figured out, that’s when it should take a shocking left turn. Keep your readers off balance the entire time, and they’ll experience something of what your characters are going through in the story. They won’t feel safe – and they’ll love your stories all the more for it.
RESOURCES FOR FURTHER READING
· Horror Writers Association, www.horror.org
· International Thriller Writers Association. www.thrillerwriters.org
· Supernatural Horror in Literature, H.P. Lovecraft
· On Writing, Stephen King
· Danse Macabre, Stephen King
· On Writing Horror, Mort Castle, ed.
· Writers Workshop of Horror, Michael Knost, ed.
· How to Write Horror Fiction,William Nolan.
· To Each Their Darkness, Gary Braunbeck
· Writing the Paranormal Novel, Steven Harper
· Dark Dreamers: Conversations with the Masters of Horror, Stanley Wiater
· Dark Thoughts on Writing, Stanley Wiater
· How to Write Tales of Horror, Fantasy, and Science Fiction, J.N. Williamson
· Now Write: Science Fiction, Fantasy, and Horror, Laurie Lamsen
DEPARTMENT OF SHAMELESS SELF-PROMOTION
As I mentioned above, my novel The Way of All Flesh is out from Samhain Publishing. FEARnet says it’s “One of the most original and surprising takes on the zombie genre I’ve ever had the pleasure of reading.” So now you have to read it, right?http://www.amazon.com/Way-All-Flesh-Tim-Waggoner/dp/1619218186/ref=sr_1_4_title_1_pap?s=books&ie=UTF8&qid=1395719929&sr=1-4&keywords=tim+waggonerMy novel Pandora Drive is finally available in an ebook edition thanks to the fine folks at Crossroad Press. This is the novel that caused a woman in Florida to write to the police in my hometown because she feared I might be a dangerous lunatic. So you REALLY have to read this one, if only to see what depraved depths my diseased imagination can sink to!http://www.amazon.com/Pandora-Drive-Tim-Waggoner-ebook/dp/B00J6NH8SY/ref=sr_1_1?s=books&ie=UTF8&qid=1395720479&sr=1-1&keywords=tim+waggoner+pandora+driveThe Big Thrill, the newsletter of the International Thriller Writers Association, interviewed me about The Way of All Flesh and writing in general.http://www.thebigthrill.org/2014/03/the-way-of-all-flesh-by-tim-waggoner/
Published on April 01, 2014 05:48
January 28, 2014
Fiction Writing Assessment Form
Here's an assessment form that teachers and members of writing groups can use to provide feedback/assess fiction. Feel free to use this, copy this, revise it for your own purposes, and share it as you will.
FICTION WRITING ASSESSMENT FORM
This assessment sheet is based on a simple Likert Scale of 1-4. 1 means little to no evidence, 2 shows some development, 3 means proficiency, and 4 indicates mastery of outcome.
Mastery Proficient Some Skill Lacks Skill
CHARACTERS
· Engaging, interesting characters 4 3 2 1
· Well-developed characters 4 3 2 1
· Clear, believable motivations 4 3 2 1
· Clear character goals 4 3 2 1
POINT OF VIEW
· Point of view is effective for story 4 3 2 1
· Clear, consistent 4 3 2 1
· Avoids point-of-view shifts 4 3 2 1
DESCRIPTION
· Varied types of description used 4 3 2 1
· Types of description well-blended 4 3 2 1 DIALOGUE
· Natural –seeming 4 3 2 1
· Reveals character 4 3 2 1
· Advances story 4 3 2 1
· Conventions followed 4 3 2 1
PLOT
· Interesting 4 3 2 1
· Logical 4 3 2 1
· Innovative 4 3 2 1
· Surprising 4 3 2 1
CONFLICT
· Sharply defined 4 3 2 1
· Drives the story 4 3 2 1
· Reveals character 4 3 2 1
EXPOSITION
· Kept to a minimum 4 3 2 1
· Well-blended 4 3 2 1
· Used only when needed 4 3 2 1
SCENES
· Focused 4 3 2 1
· Vivid 4 3 2 1
· Effective transitions 4 3 2 1
PACE
· Well-controlled 4 3 2 1
· Forward-moving 4 3 2 1
· Varied 4 3 2 1
LANGUAGE USE
· Word choice 4 3 2 1
· Precision 4 3 2 1
· Effective imagery 4 3 2 1
· Effective rhythm 4 3 2 1
GRAMMAR
· Rules adhered to 4 3 2 1
· Rules “bended” where needed 4 3 2 1
COMMENTS:
FICTION WRITING ASSESSMENT FORM
This assessment sheet is based on a simple Likert Scale of 1-4. 1 means little to no evidence, 2 shows some development, 3 means proficiency, and 4 indicates mastery of outcome.
Mastery Proficient Some Skill Lacks Skill
CHARACTERS
· Engaging, interesting characters 4 3 2 1
· Well-developed characters 4 3 2 1
· Clear, believable motivations 4 3 2 1
· Clear character goals 4 3 2 1
POINT OF VIEW
· Point of view is effective for story 4 3 2 1
· Clear, consistent 4 3 2 1
· Avoids point-of-view shifts 4 3 2 1
DESCRIPTION
· Varied types of description used 4 3 2 1
· Types of description well-blended 4 3 2 1 DIALOGUE
· Natural –seeming 4 3 2 1
· Reveals character 4 3 2 1
· Advances story 4 3 2 1
· Conventions followed 4 3 2 1
PLOT
· Interesting 4 3 2 1
· Logical 4 3 2 1
· Innovative 4 3 2 1
· Surprising 4 3 2 1
CONFLICT
· Sharply defined 4 3 2 1
· Drives the story 4 3 2 1
· Reveals character 4 3 2 1
EXPOSITION
· Kept to a minimum 4 3 2 1
· Well-blended 4 3 2 1
· Used only when needed 4 3 2 1
SCENES
· Focused 4 3 2 1
· Vivid 4 3 2 1
· Effective transitions 4 3 2 1
PACE
· Well-controlled 4 3 2 1
· Forward-moving 4 3 2 1
· Varied 4 3 2 1
LANGUAGE USE
· Word choice 4 3 2 1
· Precision 4 3 2 1
· Effective imagery 4 3 2 1
· Effective rhythm 4 3 2 1
GRAMMAR
· Rules adhered to 4 3 2 1
· Rules “bended” where needed 4 3 2 1
COMMENTS:
Published on January 28, 2014 09:59
October 13, 2013
A Tale of Four Signings
A few years ago, I was signing books outside the dealers’ room at the Marcon science fiction convention. A man approached the table and spent a few minutes looking over my books.“I might as well take this one,” he said, after picking up a copy of my novel Nekropolis. “I’m getting it for my wife. It was her birthday a couple weeks ago, and I forgot to get her anything. Just write inside that you’re sorry it’s late.”
I looked at him. “Do you mean write that you’re sorry?”
“No, write that you’re sorry.”
I looked at him again, a bit longer this time, then I shrugged and then signed it to his wife, adding I’m sorry your husband forgot to get you a present. Then I signed my name, handed him the book, and he walked off without checking to see what I wrote. I have a feeling that his present was most likely not well received.
The book-signing is one of the most common tools in a writer’s promotional arsenal, especially with the increase in self-publishing. When I was first starting to learn about marketing and promotion sometime in my twenties, the common wisdom old pros would pass down to us newbies in those pre-Internet days was that most self-promotional efforts were wasted time. The best way for your books to reach readers was to partner with a traditional publisher who could get your work into bookstores and who (might) spend a little money on promotion for you. Doing readings, signings, and attending cons were only worthwhile if you enjoyed such activities. (Or, as some of the more cynical pros would say, if you need to do those things to feel like a “real” writer.) Self-promotional efforts wouldn’t put any money into your pocket, and you’d be lucky to connect with one or two readers. And in the case of cons, you’d have to lay out your own money for travel expenses, food, etc. Bottom line, as far the pros were concerned: you’d be better off staying home and writing.
As I began publishing more regularly, I tried various self-promotional activities for myself, and my experience bore out the old pros’ advice. So while I was still happy to do signings, readings, panels, or workshops at a con, I stopped seeking out promotional opportunities. Occasionally, someone would contact me and ask if I could do a writing workshop for their school or organization, and I’d say yes. But otherwise, I was done.
But as the years passed, and more small-presses sprang up and more writers self-published, I began to see more writers doing promotional activities, especially signings. I wondered if times had changed enough that it might be worth it for me to try doing more promotion. I also began to wonder if, after publishing for so many years, I was getting lazy. So when a library not far from Cleveland contacted me and asked me to participate in their upcoming book fair, I said yes. The library was a three-hour drive from where I lived, but they had a bookseller coming in who would have presenters’ books for sale, so I wouldn’t have to schlep my own copies, and I’d never done any promotion in that part of the state. They also wanted me to be on a publishing panel with several other writers to kick off the event. I knew that money-wise, I’d be in the hole when it was done, but I wanted the experience. Besides, I try to take advantage of whatever opportunities present themselves (which often means I end up committing to more than I can comfortably do, but that’s a topic for another blog post). You never know what connections you might make, how they may pay off down the road, etc.
The library was new, big, modern, and extremely cool. As soon as I saw it, I thought that maybe this event would turn out to be something special. (I can hear some of you out there laughing already.) The opening panel wasn’t well attended. Less than a dozen people came. My fellow panelists were all literary writers who taught at area colleges, and the panel went well enough. Afterward, I asked a fellow panelist if he was going to stay for the book fair, and he laughed. “I did it last year. I’m going to skip it this time.”
His response did not bode well.
Soon after, many other writers arrived and began setting up their displays. The bookstore people came, and while they had my books, they didn’t have the new novel by one of my fellow panelists who did decide to stay for the fair, so she packed up and left, looking rather relieved to have an excuse to duck out, I thought. Then the fair began.
People trickled in steadily over the next few hours, but almost none of them bought books, and they certainly didn’t buy any of mine. I had a small poster and some fliers, but after checking them out, people would say some variation of “Horror? I can’t read that stuff. It keeps me up at night” and move on. Less than an hour after the fair began, most of the authors (who all appeared to be self-pubbed) started wandering around, introducing themselves to one another, swapping business cards, and asking for leads on other book fairs they might be able to attend to sell their books. (And asking me how much I had to pay to get my books published.) It was one of the most surreal – and sad – displays I’ve seen when it comes to self-promotional events. The librarians in charge were perplexed and dismayed that very few people came.”Maybe if we’d publicized the event more . . .” one of them told me.
The next signing I did was at the World Horror Convention. I participated in the mass signing at the con, and I did sign some books. But since the con was in New Orleans, few people bought books that weekend. They were saving their money for food and booze, and who could blame them? You have to have priorities in life. I saw one writer who had a stack of his new novel at his table. No one came to visit him until he put up a hastily scrawled sign that said FREE BOOKS! He had visitors then – as long as his supply held out. People will always take a free book. I wonder how many of those books get read, though.
The next signing event I did after WHC was during the spring residency for Seton Hill University’s MFA in Writing Professional Fiction program, in which I serve as a mentor. The signing was actually put on by the program’s alumni, as part of the In Your Write Mind workshop they conduct during residencies. Between workshop presenters, program faculty, and alumni, there were dozens upon dozens of writers in attendance. Who knows, maybe close to hundred. There were certainly enough of us to fill an entire gym. I thought there would be a bookseller with faculty’s books for sale. There wasn’t. The organizers didn’t even have a name card for me or an assigned table. (I hard to write my name on a piece of paper for myself.) The organizers did an amazing job overall, so I figure I probably screwed up something along the way, forgot to email them or double-check that they received an email from me, etc. So no hard feelings on my part. I found a spot next to Lucy A. Snyder, who had a professional display of her books, along with the Bram Stoker Award she had won a couple weeks previously. I had brought some promotional postcards to pass out, but that was it. It was a bit embarrassing. I’ve published over thirty novels by this point, and I knew I should’ve brought at least a few copies with me, just in case.
So when the next signing came around, I was determined to do it right. I went to Staples and bought display stands for my books, I made my own nameplate so I wouldn’t have to rely on anyone else to make me one, I got a square card reader for my phone so I could take credit and debit card payments, I got a bloody gauze Halloween tablecloth to drape over the table, and I packed up a couple boxes of books. The signing took place at the Context science fiction convention last month, and again it was a mass signing, with maybe a dozen different writers in attendance. It went on for two hours, and I didn’t sell a single book. I signed several that people had brought with them or bought at the con, though.
So what did I learn from these signings over the last year?
· Mass signings sound good to event organizers, but people only have so much money to spend. The more writers in attendance, the fewer (if any) books individual writers will sell. And of course, it’s harder to stand out in a crowd when there actually is a crowd.
· The old pros were right. Signings in general probably don’t do much to promote writers, but if you’re going to be at an event anyway, it doesn’t hurt to participate in a signing.
· If you’re going to do signings, bring your shit with you. Always.
· Have free stuff people can take (but not your books!). As I mentioned before, I have a promotional postcard that has several book covers of mine on it. I also have a piece of flash fiction printed on the back.
· If I wasn’t so damned lazy, I might make chapbooks of some of my how-to-write and how-to-publish articles to pass out at signings. People are most interested in what they can get from you, not what they can do for you. Many of the people at writing events want to become published writers themselves, and you can make that work for you. Whether such a chapbook would result in sales of your fiction is, not to make a pun, another story. But it might be worth a try.
· The most valuable commodity any of us possess is time. Only do promotional events like readings if you believe they’ll be worth the time you’ll spend to do them.
· There are lots of books on marketing and self-promotion out there. My favorite is Guerilla Marketing for Writers. There are tons of great tips in here, from cheap and easy to more expensive and effort-intensive – something for everyone! http://www.amazon.com/Guerrilla-Marketing-Writers-Low-Cost-Guerilla/dp/1600376606/ref=sr_1_1_title_1_pap?s=books&ie=UTF8&qid=1381689472&sr=1-1&keywords=guerilla+marketing+for+writers
DEPARTMENT OF SHAMELESS SELF-PROMOTIONMy latest novel, Supernatural, the Television Series: The Roads Not Taken has just been released. It’s an interactive novel (meaning you get to choose the characters’ paths throuthe story) featuring Sam and Dean Winchester from the popular TV series. I had a hell of lot of fun writing it, and I’m excited that people will finally get the chance to read it: http://www.amazon.com/Supernatural-Television-Roads-Not-Taken/dp/160887186X/ref=sr_1_3?s=books&ie=UTF8&qid=1381689787&sr=1-3&keywords=tim+waggonerMy story “The Goggen” appears in the anthology What Fates Impose: http://www.amazon.com/What-Fates-Impose-Ken-Scholes/dp/1939840058/ref=sr_1_5_title_1_pap?s=books&ie=UTF8&qid=1381689873&sr=1-5&keywords=tim+waggonerMy story “Day 12” appears in issue 36 of Black Static magazine: http://www.amazon.com/Black-Static-Sep-Oct-2013-ebook/dp/B00FFY08GM/ref=sr_1_4?s=books&ie=UTF8&qid=1381690056&sr=1-4&keywords=tim+waggonerMy story “Unwoven” appears in the anthology Bleed. All proceeds go to fight children’s cancer: http://www.amazon.com/Bleed-ebook/dp/B00EYFPZW0/ref=sr_1_1?s=books&ie=UTF8&qid=1381690372&sr=1-1&keywords=bleed+anthology
Published on October 13, 2013 12:11
June 5, 2013
You Better (Net)Work!
Next week, I’ll be attending the World Horror Convention/Bram Stoker Awards Weekend in New Orleans. I’m going for several reasons. This year I had the honor of serving on the Lifetime Achievement Award Committee. We selected two recipients this year: Clive Barker (who unfortunately can’t make it) and Robert R. McCammon (who will be there). As a committee member, I feel it’s my duty to be present at the Stoker ceremony. A second reason for me to attend the conference is that Bone Whispers, my third short story collection, is going to make its debut there. Another reason I’m going is to meet with editors and my agent, and to renew acquaintances, strengthen friendships, and make new contacts. And of course I hope to have a lot of fun too!
Large conferences like World Horror can be a great place for new and upcoming writers to learn from more established professionals, of course, and since horror fans also will be in attendance, the conference is also a marketing opportunity. But in my opinion, the most important professional (not personal) reason to attend a conference like this is networking. You can do the other stuff – gaining knowledge, marketing and promotion – on your own, without the time and expense of going to a big conference. But while you could argue that a certain amount of networking can be done via social networking sites (they have the word networking in their name, after all), I’d argue that there’s no substitute for meeting, talking, and getting to know – and be known by – people face to face.I first started attending large writing conferences when I was in my late twenties/early thirties (I’m forty-nine now). I’d had a handful of short stories published by that point, and I’d come to the conclusion that I wasn’t doing everything I could to advance my writing career. I’d arrived at this conclusion after reading a number of articles about – you guessed it – networking. One of the first conferences I attended for the specific purpose of networking was Marcon in Columbus, Ohio. I wrote to the organizers, introduced myself, listed my meager credits, and expressed my interest in serving as a panelist (even though I’d never been on a panel before). My reasoning was that if I was a panelist, the other writers on the panel would automatically see me as one of them (to a greater or lesser degree) and not a member of the audience. In other words, I wouldn’t be just another fan. I figured that I’d get an opportunity to introduce myself before the panel began, which meant I could approach my fellow panelists any time after that without worrying that’d see me as a stranger (or worse, a stalker!). Also, the panel content itself and the discussion that followed would give me something to talk about with the other panelists later, saving me from having to try to come up with conversation topics on my own. I also found out which authors were attending and, if I wasn’t already familiar with their work, I made sure to read a sampling before the con.I lived in Columbus at the time, and two of the authors in attendance also lived in the city: Dennis L. McKiernan and J. Calvin Pierce. I decided to do what I could to make their acquaintance. After all, if we lived in the same town, there was every chance I’d see them at other events in the city and maybe – if I was lucky – build some kind of relationship with them. (A guy can dream, can’t he?)The conference organizers scheduled me for several panels (which to be honest, I didn’t really expect) and while I wasn’t scheduled to be on any panels with Dennis, I was scheduled to be on one with Jim (J. Calvin) Pierce. I don’t remember what the panel was about or how it went, but afterward, I spoke with Jim, told him how much I enjoyed his book (which was true), and Jim – who happened to be heading off to meet Dennis for a drink, invited me to join them. I felt like I’d hit the networking jackpot!A couple weeks later, Jim invited me over to his house to talk writing, and that evening he was heading off to his writers’ group, which included not only Dennis, but Lois McMaster Bujold as well. He asked if I’d like to come along. As you might imagine, I said yes, please! I soon became an official member of that group, and I can’t tell you all the ways it helped me grow personally as well as professionally. And all because I took the first step of trying to get on panels instead of just sitting in the audience (something that admittedly is a lot easier to do at smaller cons than the major ones).One bit of advice the networking articles I read offered was that writers should strive to create their own “look,” a certain appearance and style that sets them apart from the crowd, draws attention to them, and makes them memorable. A look can have other uses too. Maureen McHugh once told me a story about attending a Worldcon years ago at which Neil Gaiman was also in attendance. The two of them tried to leave the hotel to have lunch, but Neil – who was well on his way to superstar status even then – kept getting stopped in the lobby by fans who wanted to talk to him. He apologized to Maureen and asked her to wait a moment. He went to the men’s room, removed his sunglasses and leather jacket (which was his look at the time), and returned. Neil and Maureen then exited the lobby without further interference.“What did you do?” Maureen asked.Neil smiled. “I became Clark Kent,” he answered.When I was trying to decide on my look, I considered a number of options. Finally I decided I would be the funny/weird tie guy. I bought ties that had pen designs on them (because I was a writer), and skull designs (because I write horror), etc. I wore them with button shirts, slacks, and black work shoes. It was a dismal flop. Writers, as a rule, are notoriously casual in their dress, and editors, agents, and publishers tend to dress more professionally. So since I wore ties, no one recognized me as a writer. Everyone thought I worked in publishing. The next time I went to a conference, I wore turtlenecks, jeans, and sneakers, and everyone knew that I was a writer on sight.Should you have a “look”? I don’t bother anymore. I just wear whatever I feel like, but I’m farther along in my career than a lot of writers. If you want to go for a look, I suggest doing what feels natural and right for you. Scott A. Johnson wears a kilt at cons. Alethea Kontis wear a princess tiara. I saw Teri Jacobs wearing a very cool Cthulhu necklace at a con once. Michael West has an extensive collection of black T-shirts with horror movie posters and characters on them. At the last Worldcon, John Edward Lawson wore an extremely cool 18th century style outfit, complete with chest ruffles. (Even cooler, it was the outfit he got married in!) Maurice Broaddus is a stylish dresser, and Jeremy Lassen is known for his awesome suits. I once saw Maurice and Jeremy do a who’s-better-dressed showdown in a hotel lobby at a con, and it was amazing!One caveat I would offer is that at SF/F/H cons, some pros view dressing up too much as wearing hall costumes, which is something (in their view) that only fans do. So take that into consideration if you’re going to go for a distinctive look.One of the great advantages of going to a conference, especially a larger one, is that you might get a chance to pitch your novel to an agent or editor one on one. If you’re lucky, there will be formal, scheduled pitch sessions you can sign up for. However, there will also be opportunities to informally pitch your project. You’ll need to be assertive (but not overly aggressive) and talk to editors or agents after panels, at parties, in the bar or lobby. If you can find editors and agents, that is. They’re so used to being stalked by hopeful writers that they’re often careful not to remain in the open too long, lest they attract an endless crowd of project-pitchers. Here’s where being a panelist can help you again. If you were on a panel with an agent or editor, that gives you a connection to them that you can later use as a conversation starter. I never start out pitching a project when talking to editors. I might ask how the conference is going for them, and I often ask questions about the current state of the publishing industry or what I, as a creative writing teacher, should be telling my students about publishing. These aren’t mere conversational gambits. I’m genuinely interested in these topics, which I can have a real conversation before any business talk begins. When an agent or editor is ready to entertain a pitch, they’ll use this phrase: “So, what are you working on?” That’s your cue to pitch away.The worst informal pitch I’ve ever seen occurred a few years back at a party after an award ceremony at a conference, which was held at a bar a couple blocks from the hotel in NYC. I’d published a horror novel Like Death(recently republished by Apex Books in both print and e-book versions) with Leisure Books, and I sat down with my editor, Don D’Auria, to discuss, among other things, my follow-up (which would turn out to be Pandora Drive). We’d only been chatting for a short time before a young writer came over and asked if she could join us. I was acquainted with this writer, although not very well, but even so, horning in on what’s clearly a private business discussion is considered extremelybad manners at a conference. Don and I were both a bit surprised at the writer’s boldness, but we said sure, pull up a chair. We started talking about general topics, and the writer took every opportunity to interject the title of her unpublished novel into the conversation as awkwardly as possible, always using the same phrase. “Well, in my novel TITLE . . .” (I won’t mention the title because I don’t want to embarrass the writer publicly, but you can bet your ass I remember it. I heard it probably a few dozen times, and even if my brain one day succumbs to Alzheimer’s, I suspect the very last memory to go will be the title of her novel.)She went on like this for a while, until finally Don excused himself and got up to go speak with someone else. The writer looked crestfallen, but she remained to chat with me a while longer. Eventually she left and Don returned to the table and sat back down.“Sorry about that,” he said. “I just couldn’t take it anymore.”Needless to say, Don did not publish the writer’s novel, and as far as I know, it was never published. She was aggressive rather than assertive. And instead of having a genuine conversation, she employed a pat sales technique that she’d probably read about in some dumbass business marketing book. The result: she made herself look like an annoying wannabee in the eyes of one of the most important editors in the horror genre. Not the impression she wanted to make, I’ll wager.Enough with the anecdotes. Here are a few tips on networking at conferences.Have a business card.
Even if you’re just embarking on your writing career, you need to be able to give people your contact information. Don’t put anything on the card you don’t want to share with the world at large, such as your street address, home phone number, etc. If you have a website – and you should – make sure the URL is on your card.
Don’t network drunk.
It’s easy to drink too much at a con, and writers aren’t alone in this. I once had a drunk editor come up and start apologizing for taking so long to get back to me about a story she asked me to write for an anthology she was putting together. Problem was, she’d never contacted me about sending a story. I don’t know for certain who she thought I was. My guess is she mistook me for British author Tim Lebbon, but you’d think that even drunk, the fact that I don’t have an English accent would’ve tipped her off that she’d made a mistake. She definitely lost professionalism points in my eyes, and it didn’t help that it was only mid-morning, either. (In case you’re wondering, she no longer works as an editor.) A drink or two might help loosen you up and bolster your confidence – especially if like most writers you’re an introvert. But don’t overdo.
Don’t be too stalky.The con’s program schedule can help you determine where and when that editor or agent you’re dying to talk to will be, and if you’re lucky, you may be able to chat with them after a panel or two. But beware becoming a stalker. If you start showing up everywhere your “target’ is, you’ll end up creeping them out, which might just get you a visit from hotel security.Don’t be (obnoxiously) pushy.You want to be assertive enough that you can approach an editor or agent and start a conversation. You don’t want to shove a 1000 page manuscript into their hands. And realize they’re living people. Don’t expect them to sit with you for six hours of in-depth conversation about your magnum opus. They need to eat. And pee. And sleep.Don’t stick with a clique.If you have friends or acquaintances at a conference, it can be tempting to hang out with them all the time. Presumably you all like each other, so it’s fun to hang out together, but it’s also safe. You need to break out on your own now and again to make contacts, and who knows? Maybe even make a few new friends.Network at different times and places.Some people are morning people, some night people. Some hang out at the bar, some in the dealer’s room. Some go to parties, some avoid them like the Red Death. Whichever category you fall into, make sure you vary the times and places you’ll be during the conference. It will maximize your networking opportunities.Be yourself. Unless you’re a jerk. In that case, try to be someone better.The most important piece of advice I can give about networking is to try to relax and be yourself. The more genuine you are, the more editors and agents will be able to view you as a normal person instead of an overly desperate writer who’s only interested in using them. They’ll be able to relax around you and feel free to chat. Remember, agents and editors go to conferences, at least in part, to network too, so they expect writers to talk about their work. But no one likes a hard-sell approach.Hopefully the tips I’ve passed along will serve you well the next time you attend a conference. And if despite my best efforts you end up making a fool of yourself, go ahead and blame it on me. After all, there’s no such thing as bad publicity, right?DEPARTMENT OF SHAMELESS SELF-PROMOTIONMy third collection of horror stories Bone Whispers, with an introduction by Michael A. Arnzen, is out from Post Mortem Press in trade paperback, with electronic editions to follow soon. You can buy Bone Whispers here:http://www.amazon.com/Bone-Whispers-Collection-Short-Fiction/dp/0615822320/ref=sr_1_2?s=books&ie=UTF8&qid=1370490388&sr=1-2&keywords=tim+waggonerMy novel Supernatural: Carved in Flesh, in which Sam and Dean Winchester discover the horrifying truth behind the Frankenstein legend, is still available in both print and electronic editions.
You can buy Supernatural: Carved in Flesh here: http://www.amazon.com/Supernatural-Carved-in-Flesh-ebook/dp/B00BE24UMW/ref=sr_1_3?s=books&ie=UTF8&qid=1370490713&sr=1-3&keywords=tim+waggoner
Large conferences like World Horror can be a great place for new and upcoming writers to learn from more established professionals, of course, and since horror fans also will be in attendance, the conference is also a marketing opportunity. But in my opinion, the most important professional (not personal) reason to attend a conference like this is networking. You can do the other stuff – gaining knowledge, marketing and promotion – on your own, without the time and expense of going to a big conference. But while you could argue that a certain amount of networking can be done via social networking sites (they have the word networking in their name, after all), I’d argue that there’s no substitute for meeting, talking, and getting to know – and be known by – people face to face.I first started attending large writing conferences when I was in my late twenties/early thirties (I’m forty-nine now). I’d had a handful of short stories published by that point, and I’d come to the conclusion that I wasn’t doing everything I could to advance my writing career. I’d arrived at this conclusion after reading a number of articles about – you guessed it – networking. One of the first conferences I attended for the specific purpose of networking was Marcon in Columbus, Ohio. I wrote to the organizers, introduced myself, listed my meager credits, and expressed my interest in serving as a panelist (even though I’d never been on a panel before). My reasoning was that if I was a panelist, the other writers on the panel would automatically see me as one of them (to a greater or lesser degree) and not a member of the audience. In other words, I wouldn’t be just another fan. I figured that I’d get an opportunity to introduce myself before the panel began, which meant I could approach my fellow panelists any time after that without worrying that’d see me as a stranger (or worse, a stalker!). Also, the panel content itself and the discussion that followed would give me something to talk about with the other panelists later, saving me from having to try to come up with conversation topics on my own. I also found out which authors were attending and, if I wasn’t already familiar with their work, I made sure to read a sampling before the con.I lived in Columbus at the time, and two of the authors in attendance also lived in the city: Dennis L. McKiernan and J. Calvin Pierce. I decided to do what I could to make their acquaintance. After all, if we lived in the same town, there was every chance I’d see them at other events in the city and maybe – if I was lucky – build some kind of relationship with them. (A guy can dream, can’t he?)The conference organizers scheduled me for several panels (which to be honest, I didn’t really expect) and while I wasn’t scheduled to be on any panels with Dennis, I was scheduled to be on one with Jim (J. Calvin) Pierce. I don’t remember what the panel was about or how it went, but afterward, I spoke with Jim, told him how much I enjoyed his book (which was true), and Jim – who happened to be heading off to meet Dennis for a drink, invited me to join them. I felt like I’d hit the networking jackpot!A couple weeks later, Jim invited me over to his house to talk writing, and that evening he was heading off to his writers’ group, which included not only Dennis, but Lois McMaster Bujold as well. He asked if I’d like to come along. As you might imagine, I said yes, please! I soon became an official member of that group, and I can’t tell you all the ways it helped me grow personally as well as professionally. And all because I took the first step of trying to get on panels instead of just sitting in the audience (something that admittedly is a lot easier to do at smaller cons than the major ones).One bit of advice the networking articles I read offered was that writers should strive to create their own “look,” a certain appearance and style that sets them apart from the crowd, draws attention to them, and makes them memorable. A look can have other uses too. Maureen McHugh once told me a story about attending a Worldcon years ago at which Neil Gaiman was also in attendance. The two of them tried to leave the hotel to have lunch, but Neil – who was well on his way to superstar status even then – kept getting stopped in the lobby by fans who wanted to talk to him. He apologized to Maureen and asked her to wait a moment. He went to the men’s room, removed his sunglasses and leather jacket (which was his look at the time), and returned. Neil and Maureen then exited the lobby without further interference.“What did you do?” Maureen asked.Neil smiled. “I became Clark Kent,” he answered.When I was trying to decide on my look, I considered a number of options. Finally I decided I would be the funny/weird tie guy. I bought ties that had pen designs on them (because I was a writer), and skull designs (because I write horror), etc. I wore them with button shirts, slacks, and black work shoes. It was a dismal flop. Writers, as a rule, are notoriously casual in their dress, and editors, agents, and publishers tend to dress more professionally. So since I wore ties, no one recognized me as a writer. Everyone thought I worked in publishing. The next time I went to a conference, I wore turtlenecks, jeans, and sneakers, and everyone knew that I was a writer on sight.Should you have a “look”? I don’t bother anymore. I just wear whatever I feel like, but I’m farther along in my career than a lot of writers. If you want to go for a look, I suggest doing what feels natural and right for you. Scott A. Johnson wears a kilt at cons. Alethea Kontis wear a princess tiara. I saw Teri Jacobs wearing a very cool Cthulhu necklace at a con once. Michael West has an extensive collection of black T-shirts with horror movie posters and characters on them. At the last Worldcon, John Edward Lawson wore an extremely cool 18th century style outfit, complete with chest ruffles. (Even cooler, it was the outfit he got married in!) Maurice Broaddus is a stylish dresser, and Jeremy Lassen is known for his awesome suits. I once saw Maurice and Jeremy do a who’s-better-dressed showdown in a hotel lobby at a con, and it was amazing!One caveat I would offer is that at SF/F/H cons, some pros view dressing up too much as wearing hall costumes, which is something (in their view) that only fans do. So take that into consideration if you’re going to go for a distinctive look.One of the great advantages of going to a conference, especially a larger one, is that you might get a chance to pitch your novel to an agent or editor one on one. If you’re lucky, there will be formal, scheduled pitch sessions you can sign up for. However, there will also be opportunities to informally pitch your project. You’ll need to be assertive (but not overly aggressive) and talk to editors or agents after panels, at parties, in the bar or lobby. If you can find editors and agents, that is. They’re so used to being stalked by hopeful writers that they’re often careful not to remain in the open too long, lest they attract an endless crowd of project-pitchers. Here’s where being a panelist can help you again. If you were on a panel with an agent or editor, that gives you a connection to them that you can later use as a conversation starter. I never start out pitching a project when talking to editors. I might ask how the conference is going for them, and I often ask questions about the current state of the publishing industry or what I, as a creative writing teacher, should be telling my students about publishing. These aren’t mere conversational gambits. I’m genuinely interested in these topics, which I can have a real conversation before any business talk begins. When an agent or editor is ready to entertain a pitch, they’ll use this phrase: “So, what are you working on?” That’s your cue to pitch away.The worst informal pitch I’ve ever seen occurred a few years back at a party after an award ceremony at a conference, which was held at a bar a couple blocks from the hotel in NYC. I’d published a horror novel Like Death(recently republished by Apex Books in both print and e-book versions) with Leisure Books, and I sat down with my editor, Don D’Auria, to discuss, among other things, my follow-up (which would turn out to be Pandora Drive). We’d only been chatting for a short time before a young writer came over and asked if she could join us. I was acquainted with this writer, although not very well, but even so, horning in on what’s clearly a private business discussion is considered extremelybad manners at a conference. Don and I were both a bit surprised at the writer’s boldness, but we said sure, pull up a chair. We started talking about general topics, and the writer took every opportunity to interject the title of her unpublished novel into the conversation as awkwardly as possible, always using the same phrase. “Well, in my novel TITLE . . .” (I won’t mention the title because I don’t want to embarrass the writer publicly, but you can bet your ass I remember it. I heard it probably a few dozen times, and even if my brain one day succumbs to Alzheimer’s, I suspect the very last memory to go will be the title of her novel.)She went on like this for a while, until finally Don excused himself and got up to go speak with someone else. The writer looked crestfallen, but she remained to chat with me a while longer. Eventually she left and Don returned to the table and sat back down.“Sorry about that,” he said. “I just couldn’t take it anymore.”Needless to say, Don did not publish the writer’s novel, and as far as I know, it was never published. She was aggressive rather than assertive. And instead of having a genuine conversation, she employed a pat sales technique that she’d probably read about in some dumbass business marketing book. The result: she made herself look like an annoying wannabee in the eyes of one of the most important editors in the horror genre. Not the impression she wanted to make, I’ll wager.Enough with the anecdotes. Here are a few tips on networking at conferences.Have a business card.
Even if you’re just embarking on your writing career, you need to be able to give people your contact information. Don’t put anything on the card you don’t want to share with the world at large, such as your street address, home phone number, etc. If you have a website – and you should – make sure the URL is on your card.
Don’t network drunk.
It’s easy to drink too much at a con, and writers aren’t alone in this. I once had a drunk editor come up and start apologizing for taking so long to get back to me about a story she asked me to write for an anthology she was putting together. Problem was, she’d never contacted me about sending a story. I don’t know for certain who she thought I was. My guess is she mistook me for British author Tim Lebbon, but you’d think that even drunk, the fact that I don’t have an English accent would’ve tipped her off that she’d made a mistake. She definitely lost professionalism points in my eyes, and it didn’t help that it was only mid-morning, either. (In case you’re wondering, she no longer works as an editor.) A drink or two might help loosen you up and bolster your confidence – especially if like most writers you’re an introvert. But don’t overdo.
Don’t be too stalky.The con’s program schedule can help you determine where and when that editor or agent you’re dying to talk to will be, and if you’re lucky, you may be able to chat with them after a panel or two. But beware becoming a stalker. If you start showing up everywhere your “target’ is, you’ll end up creeping them out, which might just get you a visit from hotel security.Don’t be (obnoxiously) pushy.You want to be assertive enough that you can approach an editor or agent and start a conversation. You don’t want to shove a 1000 page manuscript into their hands. And realize they’re living people. Don’t expect them to sit with you for six hours of in-depth conversation about your magnum opus. They need to eat. And pee. And sleep.Don’t stick with a clique.If you have friends or acquaintances at a conference, it can be tempting to hang out with them all the time. Presumably you all like each other, so it’s fun to hang out together, but it’s also safe. You need to break out on your own now and again to make contacts, and who knows? Maybe even make a few new friends.Network at different times and places.Some people are morning people, some night people. Some hang out at the bar, some in the dealer’s room. Some go to parties, some avoid them like the Red Death. Whichever category you fall into, make sure you vary the times and places you’ll be during the conference. It will maximize your networking opportunities.Be yourself. Unless you’re a jerk. In that case, try to be someone better.The most important piece of advice I can give about networking is to try to relax and be yourself. The more genuine you are, the more editors and agents will be able to view you as a normal person instead of an overly desperate writer who’s only interested in using them. They’ll be able to relax around you and feel free to chat. Remember, agents and editors go to conferences, at least in part, to network too, so they expect writers to talk about their work. But no one likes a hard-sell approach.Hopefully the tips I’ve passed along will serve you well the next time you attend a conference. And if despite my best efforts you end up making a fool of yourself, go ahead and blame it on me. After all, there’s no such thing as bad publicity, right?DEPARTMENT OF SHAMELESS SELF-PROMOTIONMy third collection of horror stories Bone Whispers, with an introduction by Michael A. Arnzen, is out from Post Mortem Press in trade paperback, with electronic editions to follow soon. You can buy Bone Whispers here:http://www.amazon.com/Bone-Whispers-Collection-Short-Fiction/dp/0615822320/ref=sr_1_2?s=books&ie=UTF8&qid=1370490388&sr=1-2&keywords=tim+waggonerMy novel Supernatural: Carved in Flesh, in which Sam and Dean Winchester discover the horrifying truth behind the Frankenstein legend, is still available in both print and electronic editions.
You can buy Supernatural: Carved in Flesh here: http://www.amazon.com/Supernatural-Carved-in-Flesh-ebook/dp/B00BE24UMW/ref=sr_1_3?s=books&ie=UTF8&qid=1370490713&sr=1-3&keywords=tim+waggoner
Published on June 05, 2013 21:24
April 24, 2013
Pssst! Wanna Buy a Book?
“The only thing you got in this world is what you can sell. And the funny thing is that you’re a salesman, and you don’t know that.” —Charley from Death of a Salesman by Arthur Miller
Let’s take a poll. How many of you started writing so that you could eventually achieve your life-long dream of pestering strangers to buy your books? Raise your hands. Anyone?That’s what I thought.
Traditional publishers still promote their authors, although it’s expected that those authors will work equally as hard – if not harder – to sell books. And if you go the self-published route, expect to do more promotion than writing. (After all, indie writers, you have to find some way to get readers’ attention. Amazon’s magic search algorithms can only do so much.)
So what advice can I offer to help you promote your work effectively? Damned if I know. But I can tell you a few things not to do (mostly because I’ve done them).
Now You Look Like an Author!That’s what the administrative assistant in the English Department where I teach said several years back when I returned from break sporting a mustache and goatee. One aspect of promotion is looking the part – although people’s expectations can vary as to exactly what an author should look like. And if you’re a contrary fellow like me, you hate letting other people’s perceptions make choices for you. Nevertheless, looking the part can help.
I’m forty-nine now. When I was thirty-one I was diagnosed with testicular cancer. The doctors caught it early, surgery took care of it, and I’ve been fine ever since. But for a few years after my cancer scare, I was a risk-taker. I’d beaten the Big C, so I wasn’t afraid to try anything. Around this time I started attending the World Fantasy Convention, and – reading somewhere that it was important for writers to create a memorable look for themselves – I bought some weird ties (ones with skulls on them, etc.) and decided to wear them with nice shirts, slacks, and shoes.
World Fantasy, for those of you who don’t know, is a huge gathering of writers, publishers, editors, and agents in the field of speculative fiction. No fans, just pros. Lots of business gets done at this con every year, and it’s an excellent place to network and make connections. The bar is a great place to network, as are publishers’ parties – especially the invitation-only parties. One year, I’d learned where a private party was taking place (offsite at another hotel), and I convinced some friends to crash it with me. We hopped in a cab, found the hotel, located the party suite, and entered. No one asked who we were and if we were supposed to be there. My friends were nervous, but I – being full of cocky self-confidence – felt relaxed and self-satisfied. I’d been aggressive, rolled the dice, and here I was at a real publisher’s party.
It was a small party, with lots of drinking and conversation going on. And everyone wanted to talk to me. And I mean everyone. An attractive and somewhat inebriated editor spent some time chatting me up, only to abruptly turn away when she found out I was married. (“How nice for you!” she said before turning her back on me.) Agents pulled me aside to chat, and while I already had an agent, I was happy to get to speak with them and hear their take on the current state of the publishing industry. One writer, who I’d met the previous night, spent some time telling me about his idea for a young adult novel. It was an interesting idea, but I couldn’t figure out why the writer seemed so eager, and somewhat nervous, to talk to me about it. In fact, as the party wound down, I began to wonder why everyoneseemed so eager to get to know me. No one was wearing nametags, and even if I had been, no one would’ve recognized my name, not back then.
The next day the writer who told me about his YA book approached me in the hotel lobby and apologized. Not only had he been somewhat tipsy at the party, he’d forgotten that we’d been previously introduced, and because I’d been wearing a tie, he’d assumed I was a new editor who’d just started working for the publisher. He hadn’t been telling me about his book. He’d been pitching it to me.
That’s when I understood what had happened at the party. Because of the way I was dressed, all the editors thought I was an agent, and all the writers and agents thought I was an editor. No one at the party thought I was a writer. If they had, they probably wouldn’t have spoken with me at all.
At the next World Fantasy Convention, I wore turtlenecks, jeans, and tennis shoes, and everybody knew I was a writer.
Despite what we may wish, appearances matter when it comes to promotion. I’ve given up trying to wear the equivalent of costumes, though, and just dress like myself. The last event I went to, I sat on a panel about fiction writing with several other writers, three of whom were literary writers who taught in university creative writing programs, and one of whom was a script writer. They all wore nice suits of varying types. I showed up in a polo shirt, and the aforementioned jeans and tennis shoes. These days, I’ll dress up for an awards banquet, but that’s about it.
You need to think about what signals your “look” will send to readers, too. Among women writers especially, there’s some debate about whether and how much to use your sexuality as a marketing tool. Do you wear a low-cut dress or not? A lot of makeup or a little? As a male in my culture, these aren’t choices I’ve ever had to wrestle with, but I know that many women do.
The Aborted Launch
The book launch is something that new writers love to do. If you’re a first-time novelist, why wouldn’t you want to mark the release of your first book with an event? After all, it’s sure as hell an event to you! Books launches can be fun, and you can take pictures or video to post on your website or social media sites, so even if you don’t sell a ton of books, you can still get promotional value from the event.
I’ve done one book launch. One.
My first published novel was a humorous erotic mystery called Dying for It. I wrote it because the editor, Russell Davis, and I had previously collaborated on a short story featuring Xena the Warrior Princess for an anthology. Russell contacted me, said he was working as an editor for a new small-press publisher of erotica targeted to married couples, and would I like to pitch some ideas to him? I said sure, partially because the project would pay a professional-level advance, but mostly because it sounded like a fun challenge. Could I write an erotic mystery? Could I write a good one? And what the hell would a “good one” be, anyway?
When the book came out, I contacted a local bookstore known for not only hosting events for authors on major book tours, but also supporting local authors. The events coordinator was happy to have me come to her store, a time for the event was set, and several weeks later, I showed up, ready to talk about my book, do a reading from a non-erotic passage (the reading was in public, after all, and kids might be walking past), and hopefully sell and sign a few books. I knew mostly friends, family, and coworkers were going to be in the audience, so I had no illusions this was going to be a promotional event of any real magnitude, but I was looking forward to experiencing what a book launch was like, especially with a supportive audience.
But as soon as I arrived at the store, the events coordinator came up to me, obviously nervous, and told me that since I was a writing teacher, the people who showed up tonight would be more interested in getting advice on how to publish their writing than in hearing me read from my book. So that’s what I should do: talk about writing and publishing. Not talk about Dying for It, and I especially shouldn’t read from it.
I realized then what had happened. The events coordinator hadn’t actually read my book until close to the event, and perhaps she’d only skimmed it that morning. Once she knew it was a book with S-E-X in it, she panicked. That didn’t bother me. What did brother me was that she didn’t come out and tell me what the problem was. I’m a big boy. I could’ve taken it.
Anyway, I stepped up onto the stage (yes, they actually had a stage dedicated for special events) in front of a dozen or more people, almost all of whom I knew, without any idea what the hell I was going to say. I made it through the hour, but it was not a particularly comfortable experience for me – especially when at one point one of my friends called out, “When are you going to read from your book?” which caused the event coordinator, who was sitting in the back, to go pale. Since then I haven’t bothered with book launches – and especially not at that store.
So what are your take-aways from this story? Tell the goddamned people at the bookstore what your book is about, for one – and make sure they understand you. If your book has any content that might be R or X-rated, I wouldn’t read from those sections unless that’s what the audience is expecting. Most of all, be ready to roll with whatever might go wrong with the event because something will. Sometimes the best way to promote yourself to readers is to show them that not only are you human too, you can be flexible and good-humored when things go wrong.
Readings, Nothing More Than Readings
I may not do book launches per se anymore, but I still do readings, mostly at conferences. I’ve read to a few dozen people before, I’ve read to one person before, and I’ve sat in an empty room for a while before giving up and leaving. Why do I do it? It’s fun (when someone shows up, that is), and it’s an easy promotional activity since I don’t get stage fright. (Teaching for thirty years is a big help in that department.) And I get to list my readings on my merit pay application at my school every year as scholarly activities. Cha-ching!
Readings at cons can be a mixed bag. One year I did a reading next door to a performance of a Klingon opera. A very LOUD performance. One year I did a reading at nine a.m. on a Sunday at major con, after everyone had been up all night partying. As you might imagine, I didn’t exactly have a packed house that morning.
Once I gave a reading at my college. I was going to read a horror story, and a woman came in with her two preschool age children and sat in the front row. I told her that I was going to be reading a story with adult content, and she assured me that her children would be fine. I shrugged, began reading, and the woman hurried her children out of there before I was finished with the first sentence.
My advice for readings? Go into them without any expectations. They’ll hurt less that way. As with other events, have someone take pictures or video that you can use later. Even if you end up reading to an empty room, that doesn’t have to show up on the pics or the video. Have some kind of simple promotional material for people to take with them that has your website address and social media contact info on it. Bookmarks, fliers, etc. Author Mike Resnick autographs the hardcopy of his story when he’s done with a reading and gives it to someone in the audience. If you do this, make sure your address isn’t on the manuscript! Even if you’re at a con that has a dealers room, it’s not a bad idea to bring some books to sell. And if you do, get one of those cool card reader thingies you can use to take debit/credit card payments with your phone. (I need to get off my ass and get one myself.) Having business cards for people to take with them is good, and again, make sure your website address, etc. is on the card. Don’t put any contact info on your card you don’t want assorted strangers, stalkers, and creepers to have, however.
Serving as a panelist at conferences is similar to giving a reading, only you’re talking about a particular topic related to writing or a specific genre like science fiction, and you’re not the only person on the panel. Some people like to prepare for panels. I just show up and do my best to contribute to the conversation. Like readings, the size of the audience varies. Unlike readings, you need to be able to share the time with your fellow panelists and not be a jerk. Have the same promotional materials to pass out afterward as you do for readings. Don’t feel like you’ve published enough to qualify for a panel? All you really need is to be willing to share your thoughts and feelings about the topic. People are more interested in what you have to say rather than what you’ve done.
Book Fairs, Schmook Fairs
Last weekend, I attended an author festival/book fair at a library about three-and-a-half hours’ drive from where I live. Why did I go? Simple: they asked me. And I’d never done any kind of promotional events in the northern part of my state, so I figured I’d schlep on up there and see what it was like.
I didn’t have to bring my own books, which was nice. A local bookseller brought books for those attendees who weren’t self-published. (The bookseller, unsurprisingly, didn’t have to bring many books.) There were probably two dozen authors in attendance, almost all of them were self-published, and their promotional displays ranged from professionally done to – I kid you not – printouts of text taped to poster board. The library staff did their best to promote the event, but during the three hours it lasted, very few patrons came into the room where the event was being held, and those who did browsed without buying. Mostly, authors wandered around the room, talking to each other and networking.
One author told me he was planning a twenty-six to thirty-four book series, and that he wanted to find a publisher because he wanted to focus all his time on writing the books rather than trying to sell them himself.
Several writers asked me if I knew of any other good book fairs or events where they could sell their work. There were a lot of conversations like that going on around me. What could I say to them? “Um . . . my books come out from real publishers who pay me advances and then market my books, so I don’t usually do events like this because, you know, I don’t have to.” I don’t think so.
A writer was visiting tables because she was writing an article on whether editing was important for writers, and she wanted to get quotes from all the authors there. (My answer to her question: Yes. Hell, yes.)
The bookseller, for whatever reason, didn’t have copies of one of the few professionally published writers in attendance, a literary author named Pauline Chen. Ms. Chen quite classily took this development in stride, smiled, told the bookseller that was okay, then gathered her promotional materials and left. Why should she stick around if she didn’t have any books to sell? (I suspect by that point she’d gotten a read on the room, realized that most everyone was a newbie self-pubber, and that almost no one was going to show up to the event, and she was happy to have an excuse to beat feet.)
I made a round trip of about seven hours, and I sold no books that day. (The most common comment I got from browsers was some variation of: “Horror, huh? I don’t read that stuff. Keeps me up at night.”) I didn’t really expect to sell any, to be honest. It was just an experiment, and it turned out pretty much the way I thought it would. I was surprised that there were so many self-published writers who seemed clueless about . . . well, everything to do with publishing and promoting. It’s not as if they can’t find out information about promoting books by hitting the Internet. I wasn’t surprised that the people who did show up didn’t buy books (not just from me, but from most of the other writers, too). It was a library, after all. And I wasn’t surprised that no one was interested in horror. It’s a genre for readers with more refined tastes, after all. (Taste in what, precisely, I’ll leave you to ponder.) But it did reinforce one of my beliefs about mass events like this. It may seem like the more authors in attendance, the more attractive the event will be to readers. But readers only have so much money to spread around, and they certainly don’t want to have to avoid eye contact with every desperate author there who gives them a hard-sell about his or her book. A lot of folks just stay away from such events. At a genre-focused conference, having shared signings or even mass signings can work well. Some of the attendees came to the con in order to meet writers and get books signed, after all. But the random book fair in small-town America? It might be a good place to get some practice promoting (and more importantly do some networking with other writers) when you’re starting out – and you can still get those pics and vids of yourself in action for later use. But otherwise . . . I wouldn’t recommend them.
On the Internet, No One Knows You’re a Dog
Experts – whoever the hell they are – say that for every sales message you put out into the virtual world, you should put out five non-sales messages. If you’re a relentless self-promotion machine, people quickly tune you out. There’s one gentleman on Facebook who every year posts a birthday message on my page. It goes something like this: “On your special day, why not treat yourself to some great fiction? I’ve recently published A LIST OF BOOKS ABOUT A MILE LONG. Enjoy!” I will never read this guy’s books. Never. Ever. Why don’t I just unfriend him? I’m a nice guy. Besides, he only posts a message like that on my page once a year. If he did it more often, I’d defriend and block him. And perhaps it’s occurred to me that by allowing him to make a jackass of himself on my page, I get the pleasure of watching him cut his own throat sales-wise. Then again, maybe that hasn’t occurred to me. Like I said, I’m a nice guy.
Watch out for being viewed as a spammer on message boards. When my third Leisure novel Darkness Wakes came out, I was told that if it didn’t sell well enough, they wouldn’t publish a fourth novel from me. So I decided to quit being lazy about promoting online (this was pre-Facebook) and dropped by various message boards letting folks know about my novel. I wasn’t always an established member of these communities and people pointed at me like Donald Sutherland in the 1970’s version of Invasion of the Body Snatchers and screamed “Spaaaaaammer!” I then made the mistake of replying to one of those threads and explained why I was so clumsily trying to drum up sales for Darkness Wakes. This resulted in a number of people who thought they were coming to my aid posting on various sites – including Leisure’s – about how stupid Leisure was to treat one of their authors this way, that they would be morons to let me go, etc. The folks at Leisure Were Not Amused. I didn’t get to do another novel for them (which turned out to a blessing considering how their company imploded not too long afterward). Did they drop me partially because of the bad publicity I unknowingly engendered, minor though it was? Probably not. But my advice is to tread carefully and mindfully when promoting on the Interwebz.
Oh, and about blogs? It might be a good idea to write one more than once every few months. (And maybe someday I’ll actually listen to my own advice.)
Workshop Til You Drop
I was having coffee with author Ty Schwamberger the other day, and we were talking about promotional events. He mentioned he was thinking of setting up a signing at a bookstore when his next book was released. I suggested he offer a talk on publishing or maybe a workshop of some kind as well. I told him that people aren’t interested in what we have to sell to them. They want to get something other than a sales message, especially something they can use.
Teaching other people to write can be a great way to promote your own work while serving others, which as far as I’m concerned is a win-win for everyone involved. I don’t use the college classes I teach as promotional venues, however, because that would be unethical. I donate copies of my books to the college library so that any students interested in my work can check it out without having to buy it. But doing workshops at conferences and other events can be a great way to promote your writing.
Recommended Resource
There are tons of how-to-promote-your-writing books out there, but my favorite is Guerilla Marketing for Writers. It has hundreds of ideas for marketing and promotion, and best of all, they’re categorized in terms of how much effort and money they take – which makes this book perfect for all kinds of writers.
Department of Shameless Self-Promotion
My novel Supernatural: Carved in Flesh has just been released in both print and ebook formats. Follow hunters Sam and Dean Winchester as they discover the sinister truth behind the Frankenstein legend!
“What Once Was Flesh” appears in Vampires Don’t Sparkle.
“The Great Ocean of Truth” appears in Fear the Abyss.
“Thou Art God” appears in Dark Faith: Invocations.
And speaking of promotional activities, I’ll be attending the World Horror Convention/Bram Stoker Awards Weekend in New Orleans June 13-16. I’ll be doing a reading, participating in the mass autograph signing, and serving on panels. And who knows? Maybe I’ll crash a private party or two for old times’ sake.
Let’s take a poll. How many of you started writing so that you could eventually achieve your life-long dream of pestering strangers to buy your books? Raise your hands. Anyone?That’s what I thought.
Traditional publishers still promote their authors, although it’s expected that those authors will work equally as hard – if not harder – to sell books. And if you go the self-published route, expect to do more promotion than writing. (After all, indie writers, you have to find some way to get readers’ attention. Amazon’s magic search algorithms can only do so much.)
So what advice can I offer to help you promote your work effectively? Damned if I know. But I can tell you a few things not to do (mostly because I’ve done them).
Now You Look Like an Author!That’s what the administrative assistant in the English Department where I teach said several years back when I returned from break sporting a mustache and goatee. One aspect of promotion is looking the part – although people’s expectations can vary as to exactly what an author should look like. And if you’re a contrary fellow like me, you hate letting other people’s perceptions make choices for you. Nevertheless, looking the part can help.
I’m forty-nine now. When I was thirty-one I was diagnosed with testicular cancer. The doctors caught it early, surgery took care of it, and I’ve been fine ever since. But for a few years after my cancer scare, I was a risk-taker. I’d beaten the Big C, so I wasn’t afraid to try anything. Around this time I started attending the World Fantasy Convention, and – reading somewhere that it was important for writers to create a memorable look for themselves – I bought some weird ties (ones with skulls on them, etc.) and decided to wear them with nice shirts, slacks, and shoes.
World Fantasy, for those of you who don’t know, is a huge gathering of writers, publishers, editors, and agents in the field of speculative fiction. No fans, just pros. Lots of business gets done at this con every year, and it’s an excellent place to network and make connections. The bar is a great place to network, as are publishers’ parties – especially the invitation-only parties. One year, I’d learned where a private party was taking place (offsite at another hotel), and I convinced some friends to crash it with me. We hopped in a cab, found the hotel, located the party suite, and entered. No one asked who we were and if we were supposed to be there. My friends were nervous, but I – being full of cocky self-confidence – felt relaxed and self-satisfied. I’d been aggressive, rolled the dice, and here I was at a real publisher’s party.
It was a small party, with lots of drinking and conversation going on. And everyone wanted to talk to me. And I mean everyone. An attractive and somewhat inebriated editor spent some time chatting me up, only to abruptly turn away when she found out I was married. (“How nice for you!” she said before turning her back on me.) Agents pulled me aside to chat, and while I already had an agent, I was happy to get to speak with them and hear their take on the current state of the publishing industry. One writer, who I’d met the previous night, spent some time telling me about his idea for a young adult novel. It was an interesting idea, but I couldn’t figure out why the writer seemed so eager, and somewhat nervous, to talk to me about it. In fact, as the party wound down, I began to wonder why everyoneseemed so eager to get to know me. No one was wearing nametags, and even if I had been, no one would’ve recognized my name, not back then.
The next day the writer who told me about his YA book approached me in the hotel lobby and apologized. Not only had he been somewhat tipsy at the party, he’d forgotten that we’d been previously introduced, and because I’d been wearing a tie, he’d assumed I was a new editor who’d just started working for the publisher. He hadn’t been telling me about his book. He’d been pitching it to me.
That’s when I understood what had happened at the party. Because of the way I was dressed, all the editors thought I was an agent, and all the writers and agents thought I was an editor. No one at the party thought I was a writer. If they had, they probably wouldn’t have spoken with me at all.
At the next World Fantasy Convention, I wore turtlenecks, jeans, and tennis shoes, and everybody knew I was a writer.
Despite what we may wish, appearances matter when it comes to promotion. I’ve given up trying to wear the equivalent of costumes, though, and just dress like myself. The last event I went to, I sat on a panel about fiction writing with several other writers, three of whom were literary writers who taught in university creative writing programs, and one of whom was a script writer. They all wore nice suits of varying types. I showed up in a polo shirt, and the aforementioned jeans and tennis shoes. These days, I’ll dress up for an awards banquet, but that’s about it.
You need to think about what signals your “look” will send to readers, too. Among women writers especially, there’s some debate about whether and how much to use your sexuality as a marketing tool. Do you wear a low-cut dress or not? A lot of makeup or a little? As a male in my culture, these aren’t choices I’ve ever had to wrestle with, but I know that many women do.
The Aborted Launch
The book launch is something that new writers love to do. If you’re a first-time novelist, why wouldn’t you want to mark the release of your first book with an event? After all, it’s sure as hell an event to you! Books launches can be fun, and you can take pictures or video to post on your website or social media sites, so even if you don’t sell a ton of books, you can still get promotional value from the event.
I’ve done one book launch. One.
My first published novel was a humorous erotic mystery called Dying for It. I wrote it because the editor, Russell Davis, and I had previously collaborated on a short story featuring Xena the Warrior Princess for an anthology. Russell contacted me, said he was working as an editor for a new small-press publisher of erotica targeted to married couples, and would I like to pitch some ideas to him? I said sure, partially because the project would pay a professional-level advance, but mostly because it sounded like a fun challenge. Could I write an erotic mystery? Could I write a good one? And what the hell would a “good one” be, anyway?
When the book came out, I contacted a local bookstore known for not only hosting events for authors on major book tours, but also supporting local authors. The events coordinator was happy to have me come to her store, a time for the event was set, and several weeks later, I showed up, ready to talk about my book, do a reading from a non-erotic passage (the reading was in public, after all, and kids might be walking past), and hopefully sell and sign a few books. I knew mostly friends, family, and coworkers were going to be in the audience, so I had no illusions this was going to be a promotional event of any real magnitude, but I was looking forward to experiencing what a book launch was like, especially with a supportive audience.
But as soon as I arrived at the store, the events coordinator came up to me, obviously nervous, and told me that since I was a writing teacher, the people who showed up tonight would be more interested in getting advice on how to publish their writing than in hearing me read from my book. So that’s what I should do: talk about writing and publishing. Not talk about Dying for It, and I especially shouldn’t read from it.
I realized then what had happened. The events coordinator hadn’t actually read my book until close to the event, and perhaps she’d only skimmed it that morning. Once she knew it was a book with S-E-X in it, she panicked. That didn’t bother me. What did brother me was that she didn’t come out and tell me what the problem was. I’m a big boy. I could’ve taken it.
Anyway, I stepped up onto the stage (yes, they actually had a stage dedicated for special events) in front of a dozen or more people, almost all of whom I knew, without any idea what the hell I was going to say. I made it through the hour, but it was not a particularly comfortable experience for me – especially when at one point one of my friends called out, “When are you going to read from your book?” which caused the event coordinator, who was sitting in the back, to go pale. Since then I haven’t bothered with book launches – and especially not at that store.
So what are your take-aways from this story? Tell the goddamned people at the bookstore what your book is about, for one – and make sure they understand you. If your book has any content that might be R or X-rated, I wouldn’t read from those sections unless that’s what the audience is expecting. Most of all, be ready to roll with whatever might go wrong with the event because something will. Sometimes the best way to promote yourself to readers is to show them that not only are you human too, you can be flexible and good-humored when things go wrong.
Readings, Nothing More Than Readings
I may not do book launches per se anymore, but I still do readings, mostly at conferences. I’ve read to a few dozen people before, I’ve read to one person before, and I’ve sat in an empty room for a while before giving up and leaving. Why do I do it? It’s fun (when someone shows up, that is), and it’s an easy promotional activity since I don’t get stage fright. (Teaching for thirty years is a big help in that department.) And I get to list my readings on my merit pay application at my school every year as scholarly activities. Cha-ching!
Readings at cons can be a mixed bag. One year I did a reading next door to a performance of a Klingon opera. A very LOUD performance. One year I did a reading at nine a.m. on a Sunday at major con, after everyone had been up all night partying. As you might imagine, I didn’t exactly have a packed house that morning.
Once I gave a reading at my college. I was going to read a horror story, and a woman came in with her two preschool age children and sat in the front row. I told her that I was going to be reading a story with adult content, and she assured me that her children would be fine. I shrugged, began reading, and the woman hurried her children out of there before I was finished with the first sentence.
My advice for readings? Go into them without any expectations. They’ll hurt less that way. As with other events, have someone take pictures or video that you can use later. Even if you end up reading to an empty room, that doesn’t have to show up on the pics or the video. Have some kind of simple promotional material for people to take with them that has your website address and social media contact info on it. Bookmarks, fliers, etc. Author Mike Resnick autographs the hardcopy of his story when he’s done with a reading and gives it to someone in the audience. If you do this, make sure your address isn’t on the manuscript! Even if you’re at a con that has a dealers room, it’s not a bad idea to bring some books to sell. And if you do, get one of those cool card reader thingies you can use to take debit/credit card payments with your phone. (I need to get off my ass and get one myself.) Having business cards for people to take with them is good, and again, make sure your website address, etc. is on the card. Don’t put any contact info on your card you don’t want assorted strangers, stalkers, and creepers to have, however.
Serving as a panelist at conferences is similar to giving a reading, only you’re talking about a particular topic related to writing or a specific genre like science fiction, and you’re not the only person on the panel. Some people like to prepare for panels. I just show up and do my best to contribute to the conversation. Like readings, the size of the audience varies. Unlike readings, you need to be able to share the time with your fellow panelists and not be a jerk. Have the same promotional materials to pass out afterward as you do for readings. Don’t feel like you’ve published enough to qualify for a panel? All you really need is to be willing to share your thoughts and feelings about the topic. People are more interested in what you have to say rather than what you’ve done.
Book Fairs, Schmook Fairs
Last weekend, I attended an author festival/book fair at a library about three-and-a-half hours’ drive from where I live. Why did I go? Simple: they asked me. And I’d never done any kind of promotional events in the northern part of my state, so I figured I’d schlep on up there and see what it was like.
I didn’t have to bring my own books, which was nice. A local bookseller brought books for those attendees who weren’t self-published. (The bookseller, unsurprisingly, didn’t have to bring many books.) There were probably two dozen authors in attendance, almost all of them were self-published, and their promotional displays ranged from professionally done to – I kid you not – printouts of text taped to poster board. The library staff did their best to promote the event, but during the three hours it lasted, very few patrons came into the room where the event was being held, and those who did browsed without buying. Mostly, authors wandered around the room, talking to each other and networking.
One author told me he was planning a twenty-six to thirty-four book series, and that he wanted to find a publisher because he wanted to focus all his time on writing the books rather than trying to sell them himself.
Several writers asked me if I knew of any other good book fairs or events where they could sell their work. There were a lot of conversations like that going on around me. What could I say to them? “Um . . . my books come out from real publishers who pay me advances and then market my books, so I don’t usually do events like this because, you know, I don’t have to.” I don’t think so.
A writer was visiting tables because she was writing an article on whether editing was important for writers, and she wanted to get quotes from all the authors there. (My answer to her question: Yes. Hell, yes.)
The bookseller, for whatever reason, didn’t have copies of one of the few professionally published writers in attendance, a literary author named Pauline Chen. Ms. Chen quite classily took this development in stride, smiled, told the bookseller that was okay, then gathered her promotional materials and left. Why should she stick around if she didn’t have any books to sell? (I suspect by that point she’d gotten a read on the room, realized that most everyone was a newbie self-pubber, and that almost no one was going to show up to the event, and she was happy to have an excuse to beat feet.)
I made a round trip of about seven hours, and I sold no books that day. (The most common comment I got from browsers was some variation of: “Horror, huh? I don’t read that stuff. Keeps me up at night.”) I didn’t really expect to sell any, to be honest. It was just an experiment, and it turned out pretty much the way I thought it would. I was surprised that there were so many self-published writers who seemed clueless about . . . well, everything to do with publishing and promoting. It’s not as if they can’t find out information about promoting books by hitting the Internet. I wasn’t surprised that the people who did show up didn’t buy books (not just from me, but from most of the other writers, too). It was a library, after all. And I wasn’t surprised that no one was interested in horror. It’s a genre for readers with more refined tastes, after all. (Taste in what, precisely, I’ll leave you to ponder.) But it did reinforce one of my beliefs about mass events like this. It may seem like the more authors in attendance, the more attractive the event will be to readers. But readers only have so much money to spread around, and they certainly don’t want to have to avoid eye contact with every desperate author there who gives them a hard-sell about his or her book. A lot of folks just stay away from such events. At a genre-focused conference, having shared signings or even mass signings can work well. Some of the attendees came to the con in order to meet writers and get books signed, after all. But the random book fair in small-town America? It might be a good place to get some practice promoting (and more importantly do some networking with other writers) when you’re starting out – and you can still get those pics and vids of yourself in action for later use. But otherwise . . . I wouldn’t recommend them.
On the Internet, No One Knows You’re a Dog
Experts – whoever the hell they are – say that for every sales message you put out into the virtual world, you should put out five non-sales messages. If you’re a relentless self-promotion machine, people quickly tune you out. There’s one gentleman on Facebook who every year posts a birthday message on my page. It goes something like this: “On your special day, why not treat yourself to some great fiction? I’ve recently published A LIST OF BOOKS ABOUT A MILE LONG. Enjoy!” I will never read this guy’s books. Never. Ever. Why don’t I just unfriend him? I’m a nice guy. Besides, he only posts a message like that on my page once a year. If he did it more often, I’d defriend and block him. And perhaps it’s occurred to me that by allowing him to make a jackass of himself on my page, I get the pleasure of watching him cut his own throat sales-wise. Then again, maybe that hasn’t occurred to me. Like I said, I’m a nice guy.
Watch out for being viewed as a spammer on message boards. When my third Leisure novel Darkness Wakes came out, I was told that if it didn’t sell well enough, they wouldn’t publish a fourth novel from me. So I decided to quit being lazy about promoting online (this was pre-Facebook) and dropped by various message boards letting folks know about my novel. I wasn’t always an established member of these communities and people pointed at me like Donald Sutherland in the 1970’s version of Invasion of the Body Snatchers and screamed “Spaaaaaammer!” I then made the mistake of replying to one of those threads and explained why I was so clumsily trying to drum up sales for Darkness Wakes. This resulted in a number of people who thought they were coming to my aid posting on various sites – including Leisure’s – about how stupid Leisure was to treat one of their authors this way, that they would be morons to let me go, etc. The folks at Leisure Were Not Amused. I didn’t get to do another novel for them (which turned out to a blessing considering how their company imploded not too long afterward). Did they drop me partially because of the bad publicity I unknowingly engendered, minor though it was? Probably not. But my advice is to tread carefully and mindfully when promoting on the Interwebz.
Oh, and about blogs? It might be a good idea to write one more than once every few months. (And maybe someday I’ll actually listen to my own advice.)
Workshop Til You Drop
I was having coffee with author Ty Schwamberger the other day, and we were talking about promotional events. He mentioned he was thinking of setting up a signing at a bookstore when his next book was released. I suggested he offer a talk on publishing or maybe a workshop of some kind as well. I told him that people aren’t interested in what we have to sell to them. They want to get something other than a sales message, especially something they can use.
Teaching other people to write can be a great way to promote your own work while serving others, which as far as I’m concerned is a win-win for everyone involved. I don’t use the college classes I teach as promotional venues, however, because that would be unethical. I donate copies of my books to the college library so that any students interested in my work can check it out without having to buy it. But doing workshops at conferences and other events can be a great way to promote your writing.
Recommended Resource
There are tons of how-to-promote-your-writing books out there, but my favorite is Guerilla Marketing for Writers. It has hundreds of ideas for marketing and promotion, and best of all, they’re categorized in terms of how much effort and money they take – which makes this book perfect for all kinds of writers.
Department of Shameless Self-Promotion
My novel Supernatural: Carved in Flesh has just been released in both print and ebook formats. Follow hunters Sam and Dean Winchester as they discover the sinister truth behind the Frankenstein legend!
“What Once Was Flesh” appears in Vampires Don’t Sparkle.
“The Great Ocean of Truth” appears in Fear the Abyss.
“Thou Art God” appears in Dark Faith: Invocations.
And speaking of promotional activities, I’ll be attending the World Horror Convention/Bram Stoker Awards Weekend in New Orleans June 13-16. I’ll be doing a reading, participating in the mass autograph signing, and serving on panels. And who knows? Maybe I’ll crash a private party or two for old times’ sake.
Published on April 24, 2013 16:46
January 7, 2013
On Agents
“If you took that money outside and burned it, how bad would it hurt you financially? Would you be okay without it?”
I was on the phone with my dad. I was twenty-five and living in Illinois at the time. I’d sent a query – an actual physical letter with a SASE and everything – to the Scott Meredith Literary Agency, seeking representation for a novel I’d completed in graduate school, an absurdist fantasy called Y3000, about a computer that was literally God and the hapless man who’d been chosen as God’s “user.” They’d written me back to let me know they’d be happy to take a look at my novel – for a reading fee of $750.This was 1989. There was no Internet to log onto and do a Google search for “literary agent reading fees.” I’d been reading Writer’s Digestreligiously for a few years, but I didn’t remember the magazine saying much about reading fees. In general, they seemed frowned upon, but I’d also been reading Locus, in which one of Scott Meredith’s agents, Russell Galen, had a regular column. That certainly seemed like a stamp of approval for the agency to me. And a number of writers I’d heard of were represented by them. So, if the agency was legit (as the kids say these days), then their reading fee must be too, right? Still, I had a nagging feeling that this might be a scam. I had no friends with any publishing experience, so Dad, as usual, was my go-to guy. Hence the call.I thought about his advice, even imagined physically burning a pile of money. My wife at the time and I lived in a small apartment, we didn’t have car payments, and more importantly, we didn’t have kids. She was finishing the internship for her doctorate, and we wouldn’t have to start paying on her student loans for a while. (I was lucky enough not to have needed any student loans.) Yeah, I told Dad, we could afford to lose $750.“Then go for it,” Dad said.So I did. I printed a copy of Y3000 on my dot matrix printer, tore off the perforations and separated the sheets, packed the print-out in a box, enclosed a check for $750, and headed for the post office. And then I waited and tried not to kick myself for wasting all that money.A few months later, I received a letter from Scott Meredith himself, telling me how much they loved Y3000 and that they wanted to represent it. He promised his agency would “get right to work selling this wonderful whirligig of a novel.”I have since learned that Meredith’s agency took on very few writers, and that my situation was something of an anomaly. Keep that in mind.I’d made a huge leap on my way to becoming a professional writer, and I was ecstatic. I had a phone conversation with the specific agent I was assigned, and I asked all the right questions that Writer’s Digest said you should ask: “What’s your strategy for submitting my novel?” “How much, if any, feedback will you provide on my writing?” “Do you prefer to be contacted by phone or letter?” (Email wasn’t a standard method of communication yet), etc. The agent was a nice guy, we got along well enough, and I was looking forward to working with him. So he started submitting Y3000, and I started writing my next book.A year passed. The agent remained enthusiastic about the book, despite the rejections it had received from publishers. After the second year passed without any publishers taking the bait, the agent’s enthusiasm waned. My contract with Scott Meredith was to remain in force for two years, after which time both parties would reassess the situation. If neither terminated the contract, it would continue for another two years. I didn’t hear anything from the agent as the two-year mark passed, but I decided that perhaps the Scott Meredith Company and I should part ways – especially since they were reluctant to look at the novels I’d written since Y3000. I called the agent, and he agreed that terminating our relationship “might be for the best.” He sounded almost relieved.To say this was a letdown is an understatement. But I continued chugging along, writing stories and novels, and occasionally thinking about searching for a new agent. But after how things had turned out with Scott Meredith, I wasn’t in any hurry. When I finally decided that the time had come to begin my agent search anew, I researched like hell. Still no Internet, so I scoured writers’ magazines and writers’ market guides not only to identify likely prospects but to make sure I knew what I was doing this time. I queried a number of agents, and a few asked to see some chapters, but all ultimately passed. Then one day I received a phone call from an agent.“Hi, this is [NAME WITHHELD]. How ya doin’? I’ve just read over the chapters you sent, and I’d like to take a look at the whole manuscript.”Awesome!“Our standard reading fee is $300 dollars.”Less awesome. I told him I’d have to think about it. The agent said no problem, he understood. He was also a writer, and he told me to hit a bookstore and check out his work to make sure he was bonafide. (Again, no Internet, so I couldn’t simply do a Google search on him.) I told him I’d get back to him tomorrow, hung up, and headed for the bookstore. Sure enough, I did find one of his books, a paperback suspense thriller that – based on the cover and the copy on the back – looked like a rip-off of The Silence of the Lambs. I wasn’t exactly encouraged. I returned home and thought about it all night. By this point, I knew reading fees were bullshit, but I was still tempted. All the other agents I’d queried had passed. What if this guy was my last chance?But in the end, I couldn’t do it. I called the agent back, and told him thanks but no thanks.He paused. “Well, how about you send us half the book to read, and we’ll only charge you $150?”I laughed and hung up.A few more agent-less years passed. By this point I was living and teaching in Columbus, Ohio, and I’d had a few short stories published in small-press magazines. I’d begun attending science fiction conventions as a panelist, and I was working on learning how to promote myself and – far more importantly for me at this stage of my career – how to network. I was on a panel with a local writer, J. Calvin Pierce, whose humorous fantasy I admired. We got to talking after the panel, and he invited me to have lunch with him and another local writer, Dennis L. McKiernan. After the con, Jim invited me over to house to talk about writing, and the day we got together happened to be the day his writers’ group met. Jim asked if I’d like to come along that night. Not only was he in the group, but so was Dennis and Lois McMaster Bujold. Of COURSE I wanted to go!Eventually, I became a full-fledged member of the group, and after workshopping a novel with them, Dennis offered to introduce me to his agent. This gentleman agreed to take a look at my novel, and I shipped it off to him. Dennis was enthusiastic about my book and felt confident his agent would take me on as a client. I wasn’t so certain, but I remained hopeful.In my early twenties, I’d made a vow that if I hadn’t published a novel by my thirtieth birthday, I’d stop pursuing writing and put all my energy into some other field. (To those beginning writers reading this, making vows like this is idiotic: don’t do it.) On the morning of my thirtieth birthday, I was sitting around my apartment, depressed because I hadn’t sold a book yet. The phone rang, and it was Dennis’ agent, calling to say he wanted to represent me. The book I’d sent him was a fantasy adventure, and the agent said he liked it, in part, “because it was about people instead of place names.” It wasn’t a book contract with a publisher, but I figured it was close enough to fulfill the spirit – if not the letter – of my vow, and so I didn’t give up writing. (I’m sure the world breathed a collective sigh of relief.)I worked with this agent for a total of eighteen years – just about as long as my marriage lasted. He was always responsive to emails and phone calls, and he was happy to spend time talking with me about whatever the current state of publishing was and how it was changing. And believe me, it changed a hell of lot during that time. There were a few things that bothered me, though. First off, he never found a publishing deal for me. Every book I sold, I did so because I made the contact with the publisher. My agent got me better contract terms – not to mention more money – than I would’ve on my own, so I didn’t feel ill-served. And even though I made the contacts, the editors often wanted to know if I had an agent, for they in effect used agents as first readers to vet manuscripts before asking to see them. Over the years, I was surprised learned that this situation – agents not finding deals, only negotiating them – wasn’t all that uncommon. It certainly begs the question why authors ultimately need agents, and it was a question I asked myself from time to time.After a couple years of working together, my agent stopped letting me know where he was submitting my work and if he’d received any rejections for it. By this point, my wife and I had our first daughter, and I was too busy with life to fret about the lack of reportage from my agent. I figured he’d let me know when he got a sale. During this time, I sent him a couple books that, in retrospect, I’m not sure he ever submitted.Things picked up for me novel-wise in my mid-thirties. I began selling books on proposals, so I didn’t have to write them unless a publisher had already agreed to publish them. This meant I no longer had to rely on my agent to find me deals. I could bring them to him and he could negotiate terms.Things went on like this for years, and I was content enough. My second daughter had been born, and we’d moved to Dayton where I took a full-time tenure-track job teaching at a community college. Then I got divorced and moved back into an apartment for the first time in a decade. For a long time I was depressed, and even though I noticed that my agent was no longer as responsive as he had been, I didn’t care all that much. Then it began taking him so long to look over contracts that publishers started contacting me to find out what was going on.Which brings us to 2012, the year my agent seemed to vanish off the face of the earth. I had four different contracts for him to negotiate, and months went by without any contact. When deadlines for these projects began closing in, I gave up on my agent and began contacting editors directly. Two of them had started negotiations with my agent only to have my agent cease contact. The other had never heard from my agent at all.Fortunately, all the editors were understanding, and I was able to negotiate new deadlines, and I didn’t lose any of the contracts. I was worried that something bad may have happened to my agent or someone in his family, so I hit Google (yes, Virginia; by now there was an Internet) and tried to find out what, if anything, may have happened to him. I found nothing.I’d worked with this agent for almost twenty years, but I couldn’t have an agent who was unresponsive and who’d nearly let four different deals – deals I’d brought to him – get away. So after some thought, I send him the following message, both as an email and a registered letter:I've heard from four different editors that you haven't contacted or didn't follow up with after initial contact. I hope this is simply due to your being extremely busy and that you aren't going through any personal difficulties. However, at this point, months after I originally set up these deals on my own, I'm going to conduct negotiations with these editors myself.
I've enjoyed working with you over the last eighteen years – I've especially enjoyed our phone conversations and the lunch we had in NYC – but I think we've reached a point where it would be best if we ended our business relationship.
I truly appreciate everything you've done for me over the years, and I hope you take care. I never received a reply. I still don’t know what happened, whether my agent lost interest in me, in his business, or whether he was having personal troubles. There’s a good chance I’ll never know.So, halfway through 2012, I had a decision to make. Should I try to get another agent? After having published close to thirty novels, I was confident I could find someone to take me on. That wasn’t the issue. The issue was whether I needed an agent. Given the paradigm shift in publishing over the last few years, I had to ask myself if I even needed publishers anymore. Maybe now was the time to strike out into the brave new world of electronic self-publishing.But there were still some good reasons for me to find a new agent. There are some publishers who refuse to take a look at unagented manuscripts, no matter who wrote them. And when talking to editors at conferences, at one point they almost always ask if you have an agent. Yes, you make the initial contact, but the editors want to know there’s someone they can work with who’ll act as a buffer between the two of you when it comes to business matters. But the real reason I decided I still needed an agent is because I’m not ready to jump into self-publishing. I’m too busy teaching and being a dad to give a damn about becoming a do-it-myselfer. Every editor I’ve worked with (with the exception of one) has helped make my books better. Publishers take care of cover art, copy-editing, and interior design. And although publishers don’t put a ton of money into publicizing most of their authors, they still do somepublicity. Everything a publisher does for me – or more accurately, with me, since traditional publishing is a collaborative business relationship for mutual advantage and profit – is something I don’t have to do for myself. And the most precious commodity I have these days isn’t money; it’s time.Besides, I worked damn hard to get where I am in the world of traditional publishing, and I want to see how much farther I can go before I become a do-it-myselfer (which one day very well may be the only way to go). I decided it was time to start the agent search again, for the first time in twenty years.I attend a few science fiction conventions throughout the year, and in 2012 I went to Confluence in Pittsburgh for the first time (because they were kind enough to invite me). One morning, I was sharing a panel with Jonathan Maberry, a scholar and a gentleman if ere there was one. Jonathan sat down next to me and asked me how things were going. We chatted for a couple minutes, and then I told him about how things ended with my previous agent and that I was in the market for a new one.“I can recommend a couple good ones to you if you want.”Of course, I wanted.In August I signed with one of the agents Jonathan recommended. I’d known of her for years, had friends who were clients of hers, and I liked what I heard about her. She knows publishing inside and out, has a seemingly inexhaustible supply of energy, and works tirelessly for her clients. (I’m not saying her name only because she doesn’t take on many new clients at this stage in her career, and I don’t want her to be bombarded by queries from people saying, “Tim spoke highly of you on his blog!”) She also attends conventions to meet with her clients and with editors (something my last agent never did). She’s great at keeping the lines of communication open, and she gives good feedback on the proposals I’ve sent her. She’s done a great job negotiating contracts for me, too.So what’s the moral of all this? I’m not sure there is one. If you're going the self-publishing route, you don’t need an agent, that’s for sure. But if you intend to tilt at the windmill that’s traditional publishing, it’s a good idea to consider getting an agent.Here are some tips:
· Make sure you’ve written the entire manuscript of the very best novel you’re capable of, one which is publishable in its current form. An agent can’t represent incomplete, unfinished, or unprofessional work. (Once you’ve published some novels, then you can start selling on proposals, but that’s not how you start out.)
· Avoid fee-charging agents.
· Avoid agents who, because of the changes to publishing, tell you they double as publishers and will publish your book if they can’t find anyone else to do it. This, not to put too fine a point on it, is horseshit. They have no incentive to sell your book elsewhere if they intend to publish it. You might as well self-publish the damn thing.
· 15% commission is still the standard. Agents earn their money by getting you more money and better contract terms.
· Find an agent who will give you some feedback on your writing but who doesn’t pretend to be an editor and make you rewrite everything.
· Find someone who’s willing to stay in reasonable contact (but don’t text them every five minutes to see if they’ve sold your book yet).
· Try to find someone who’ll be upfront and honest with you about the bad as well as the good.
· Find someone who believes in you and your work.
· Find someone who wants to represent you, not just one novel of yours.
· Find someone you feel is a good fit with your personality and style of working. If an agent doesn’t seem like a fit, move on and keep looking.
· Don’t agent-hop every few months just because your book hasn’t sold to a publisher yet. Give your agent some time to do his or her thing.
· Find agents through referrals from other writers, at conferences, by checking the dedications and acknowledgements pages in published books, through agent guides like Writer’s Digest and Jeff Herman put out every year, and by checking out the website of the Association of Author’s Representatives: http://aaronline.org/
· Remember, there is no educational path, no training, no degree, and no certification for being an agent. Make sure to do your research before signing with anyone.
DEPARTMENT OF SHAMELESS SELF-PROMOTION
My novel Ghost Town, written with Jason Hawes and Grant Wilson of the Ghost Hunters TV show, came out in fall. It’s the sequel to Ghost Trackers.
The Nekropolis Archives, an omnibus featuring my zombie P.I. Matt Richter, and containing the novels Nekropolis, Dead Streets, Dark War, and three short stories about Matt and company is still available.
My horror novels Like Death, The Harmony Society, and Beneath the Bonesare still available, as is my Shirley Jackson Award-nominated novella The Men Upstairs.
My story “Thou Art God,” appears in the anthology Dark Faith: Invocations. “The Great Ocean of Truth” appears in the anthology Fear the Abyss from Post Mortem Press. Another story, “No More Shadows,” appears in Evil Jester Digest 2.
Linkage
Ghost Town: http://tinyurl.com/agonkg6The Nekropolis Archives: http://tinyurl.com/a6jekhtLike Death: http://tinyurl.com/a6pmmtyThe Harmony Society: http://tinyurl.com/bc858dqBeneath the Bones: http://tinyurl.com/b2l9hdaThe Men Upstairs: http://tinyurl.com/ah5w3uzDark Faith: Invocations: http://tinyurl.com/b4z5r7bFear the Abyss: http://tinyurl.com/avsrxh2 Evil Jester Digest Volume 2: http://tinyurl.com/bzznlm2
I was on the phone with my dad. I was twenty-five and living in Illinois at the time. I’d sent a query – an actual physical letter with a SASE and everything – to the Scott Meredith Literary Agency, seeking representation for a novel I’d completed in graduate school, an absurdist fantasy called Y3000, about a computer that was literally God and the hapless man who’d been chosen as God’s “user.” They’d written me back to let me know they’d be happy to take a look at my novel – for a reading fee of $750.This was 1989. There was no Internet to log onto and do a Google search for “literary agent reading fees.” I’d been reading Writer’s Digestreligiously for a few years, but I didn’t remember the magazine saying much about reading fees. In general, they seemed frowned upon, but I’d also been reading Locus, in which one of Scott Meredith’s agents, Russell Galen, had a regular column. That certainly seemed like a stamp of approval for the agency to me. And a number of writers I’d heard of were represented by them. So, if the agency was legit (as the kids say these days), then their reading fee must be too, right? Still, I had a nagging feeling that this might be a scam. I had no friends with any publishing experience, so Dad, as usual, was my go-to guy. Hence the call.I thought about his advice, even imagined physically burning a pile of money. My wife at the time and I lived in a small apartment, we didn’t have car payments, and more importantly, we didn’t have kids. She was finishing the internship for her doctorate, and we wouldn’t have to start paying on her student loans for a while. (I was lucky enough not to have needed any student loans.) Yeah, I told Dad, we could afford to lose $750.“Then go for it,” Dad said.So I did. I printed a copy of Y3000 on my dot matrix printer, tore off the perforations and separated the sheets, packed the print-out in a box, enclosed a check for $750, and headed for the post office. And then I waited and tried not to kick myself for wasting all that money.A few months later, I received a letter from Scott Meredith himself, telling me how much they loved Y3000 and that they wanted to represent it. He promised his agency would “get right to work selling this wonderful whirligig of a novel.”I have since learned that Meredith’s agency took on very few writers, and that my situation was something of an anomaly. Keep that in mind.I’d made a huge leap on my way to becoming a professional writer, and I was ecstatic. I had a phone conversation with the specific agent I was assigned, and I asked all the right questions that Writer’s Digest said you should ask: “What’s your strategy for submitting my novel?” “How much, if any, feedback will you provide on my writing?” “Do you prefer to be contacted by phone or letter?” (Email wasn’t a standard method of communication yet), etc. The agent was a nice guy, we got along well enough, and I was looking forward to working with him. So he started submitting Y3000, and I started writing my next book.A year passed. The agent remained enthusiastic about the book, despite the rejections it had received from publishers. After the second year passed without any publishers taking the bait, the agent’s enthusiasm waned. My contract with Scott Meredith was to remain in force for two years, after which time both parties would reassess the situation. If neither terminated the contract, it would continue for another two years. I didn’t hear anything from the agent as the two-year mark passed, but I decided that perhaps the Scott Meredith Company and I should part ways – especially since they were reluctant to look at the novels I’d written since Y3000. I called the agent, and he agreed that terminating our relationship “might be for the best.” He sounded almost relieved.To say this was a letdown is an understatement. But I continued chugging along, writing stories and novels, and occasionally thinking about searching for a new agent. But after how things had turned out with Scott Meredith, I wasn’t in any hurry. When I finally decided that the time had come to begin my agent search anew, I researched like hell. Still no Internet, so I scoured writers’ magazines and writers’ market guides not only to identify likely prospects but to make sure I knew what I was doing this time. I queried a number of agents, and a few asked to see some chapters, but all ultimately passed. Then one day I received a phone call from an agent.“Hi, this is [NAME WITHHELD]. How ya doin’? I’ve just read over the chapters you sent, and I’d like to take a look at the whole manuscript.”Awesome!“Our standard reading fee is $300 dollars.”Less awesome. I told him I’d have to think about it. The agent said no problem, he understood. He was also a writer, and he told me to hit a bookstore and check out his work to make sure he was bonafide. (Again, no Internet, so I couldn’t simply do a Google search on him.) I told him I’d get back to him tomorrow, hung up, and headed for the bookstore. Sure enough, I did find one of his books, a paperback suspense thriller that – based on the cover and the copy on the back – looked like a rip-off of The Silence of the Lambs. I wasn’t exactly encouraged. I returned home and thought about it all night. By this point, I knew reading fees were bullshit, but I was still tempted. All the other agents I’d queried had passed. What if this guy was my last chance?But in the end, I couldn’t do it. I called the agent back, and told him thanks but no thanks.He paused. “Well, how about you send us half the book to read, and we’ll only charge you $150?”I laughed and hung up.A few more agent-less years passed. By this point I was living and teaching in Columbus, Ohio, and I’d had a few short stories published in small-press magazines. I’d begun attending science fiction conventions as a panelist, and I was working on learning how to promote myself and – far more importantly for me at this stage of my career – how to network. I was on a panel with a local writer, J. Calvin Pierce, whose humorous fantasy I admired. We got to talking after the panel, and he invited me to have lunch with him and another local writer, Dennis L. McKiernan. After the con, Jim invited me over to house to talk about writing, and the day we got together happened to be the day his writers’ group met. Jim asked if I’d like to come along that night. Not only was he in the group, but so was Dennis and Lois McMaster Bujold. Of COURSE I wanted to go!Eventually, I became a full-fledged member of the group, and after workshopping a novel with them, Dennis offered to introduce me to his agent. This gentleman agreed to take a look at my novel, and I shipped it off to him. Dennis was enthusiastic about my book and felt confident his agent would take me on as a client. I wasn’t so certain, but I remained hopeful.In my early twenties, I’d made a vow that if I hadn’t published a novel by my thirtieth birthday, I’d stop pursuing writing and put all my energy into some other field. (To those beginning writers reading this, making vows like this is idiotic: don’t do it.) On the morning of my thirtieth birthday, I was sitting around my apartment, depressed because I hadn’t sold a book yet. The phone rang, and it was Dennis’ agent, calling to say he wanted to represent me. The book I’d sent him was a fantasy adventure, and the agent said he liked it, in part, “because it was about people instead of place names.” It wasn’t a book contract with a publisher, but I figured it was close enough to fulfill the spirit – if not the letter – of my vow, and so I didn’t give up writing. (I’m sure the world breathed a collective sigh of relief.)I worked with this agent for a total of eighteen years – just about as long as my marriage lasted. He was always responsive to emails and phone calls, and he was happy to spend time talking with me about whatever the current state of publishing was and how it was changing. And believe me, it changed a hell of lot during that time. There were a few things that bothered me, though. First off, he never found a publishing deal for me. Every book I sold, I did so because I made the contact with the publisher. My agent got me better contract terms – not to mention more money – than I would’ve on my own, so I didn’t feel ill-served. And even though I made the contacts, the editors often wanted to know if I had an agent, for they in effect used agents as first readers to vet manuscripts before asking to see them. Over the years, I was surprised learned that this situation – agents not finding deals, only negotiating them – wasn’t all that uncommon. It certainly begs the question why authors ultimately need agents, and it was a question I asked myself from time to time.After a couple years of working together, my agent stopped letting me know where he was submitting my work and if he’d received any rejections for it. By this point, my wife and I had our first daughter, and I was too busy with life to fret about the lack of reportage from my agent. I figured he’d let me know when he got a sale. During this time, I sent him a couple books that, in retrospect, I’m not sure he ever submitted.Things picked up for me novel-wise in my mid-thirties. I began selling books on proposals, so I didn’t have to write them unless a publisher had already agreed to publish them. This meant I no longer had to rely on my agent to find me deals. I could bring them to him and he could negotiate terms.Things went on like this for years, and I was content enough. My second daughter had been born, and we’d moved to Dayton where I took a full-time tenure-track job teaching at a community college. Then I got divorced and moved back into an apartment for the first time in a decade. For a long time I was depressed, and even though I noticed that my agent was no longer as responsive as he had been, I didn’t care all that much. Then it began taking him so long to look over contracts that publishers started contacting me to find out what was going on.Which brings us to 2012, the year my agent seemed to vanish off the face of the earth. I had four different contracts for him to negotiate, and months went by without any contact. When deadlines for these projects began closing in, I gave up on my agent and began contacting editors directly. Two of them had started negotiations with my agent only to have my agent cease contact. The other had never heard from my agent at all.Fortunately, all the editors were understanding, and I was able to negotiate new deadlines, and I didn’t lose any of the contracts. I was worried that something bad may have happened to my agent or someone in his family, so I hit Google (yes, Virginia; by now there was an Internet) and tried to find out what, if anything, may have happened to him. I found nothing.I’d worked with this agent for almost twenty years, but I couldn’t have an agent who was unresponsive and who’d nearly let four different deals – deals I’d brought to him – get away. So after some thought, I send him the following message, both as an email and a registered letter:I've heard from four different editors that you haven't contacted or didn't follow up with after initial contact. I hope this is simply due to your being extremely busy and that you aren't going through any personal difficulties. However, at this point, months after I originally set up these deals on my own, I'm going to conduct negotiations with these editors myself.
I've enjoyed working with you over the last eighteen years – I've especially enjoyed our phone conversations and the lunch we had in NYC – but I think we've reached a point where it would be best if we ended our business relationship.
I truly appreciate everything you've done for me over the years, and I hope you take care. I never received a reply. I still don’t know what happened, whether my agent lost interest in me, in his business, or whether he was having personal troubles. There’s a good chance I’ll never know.So, halfway through 2012, I had a decision to make. Should I try to get another agent? After having published close to thirty novels, I was confident I could find someone to take me on. That wasn’t the issue. The issue was whether I needed an agent. Given the paradigm shift in publishing over the last few years, I had to ask myself if I even needed publishers anymore. Maybe now was the time to strike out into the brave new world of electronic self-publishing.But there were still some good reasons for me to find a new agent. There are some publishers who refuse to take a look at unagented manuscripts, no matter who wrote them. And when talking to editors at conferences, at one point they almost always ask if you have an agent. Yes, you make the initial contact, but the editors want to know there’s someone they can work with who’ll act as a buffer between the two of you when it comes to business matters. But the real reason I decided I still needed an agent is because I’m not ready to jump into self-publishing. I’m too busy teaching and being a dad to give a damn about becoming a do-it-myselfer. Every editor I’ve worked with (with the exception of one) has helped make my books better. Publishers take care of cover art, copy-editing, and interior design. And although publishers don’t put a ton of money into publicizing most of their authors, they still do somepublicity. Everything a publisher does for me – or more accurately, with me, since traditional publishing is a collaborative business relationship for mutual advantage and profit – is something I don’t have to do for myself. And the most precious commodity I have these days isn’t money; it’s time.Besides, I worked damn hard to get where I am in the world of traditional publishing, and I want to see how much farther I can go before I become a do-it-myselfer (which one day very well may be the only way to go). I decided it was time to start the agent search again, for the first time in twenty years.I attend a few science fiction conventions throughout the year, and in 2012 I went to Confluence in Pittsburgh for the first time (because they were kind enough to invite me). One morning, I was sharing a panel with Jonathan Maberry, a scholar and a gentleman if ere there was one. Jonathan sat down next to me and asked me how things were going. We chatted for a couple minutes, and then I told him about how things ended with my previous agent and that I was in the market for a new one.“I can recommend a couple good ones to you if you want.”Of course, I wanted.In August I signed with one of the agents Jonathan recommended. I’d known of her for years, had friends who were clients of hers, and I liked what I heard about her. She knows publishing inside and out, has a seemingly inexhaustible supply of energy, and works tirelessly for her clients. (I’m not saying her name only because she doesn’t take on many new clients at this stage in her career, and I don’t want her to be bombarded by queries from people saying, “Tim spoke highly of you on his blog!”) She also attends conventions to meet with her clients and with editors (something my last agent never did). She’s great at keeping the lines of communication open, and she gives good feedback on the proposals I’ve sent her. She’s done a great job negotiating contracts for me, too.So what’s the moral of all this? I’m not sure there is one. If you're going the self-publishing route, you don’t need an agent, that’s for sure. But if you intend to tilt at the windmill that’s traditional publishing, it’s a good idea to consider getting an agent.Here are some tips:
· Make sure you’ve written the entire manuscript of the very best novel you’re capable of, one which is publishable in its current form. An agent can’t represent incomplete, unfinished, or unprofessional work. (Once you’ve published some novels, then you can start selling on proposals, but that’s not how you start out.)
· Avoid fee-charging agents.
· Avoid agents who, because of the changes to publishing, tell you they double as publishers and will publish your book if they can’t find anyone else to do it. This, not to put too fine a point on it, is horseshit. They have no incentive to sell your book elsewhere if they intend to publish it. You might as well self-publish the damn thing.
· 15% commission is still the standard. Agents earn their money by getting you more money and better contract terms.
· Find an agent who will give you some feedback on your writing but who doesn’t pretend to be an editor and make you rewrite everything.
· Find someone who’s willing to stay in reasonable contact (but don’t text them every five minutes to see if they’ve sold your book yet).
· Try to find someone who’ll be upfront and honest with you about the bad as well as the good.
· Find someone who believes in you and your work.
· Find someone who wants to represent you, not just one novel of yours.
· Find someone you feel is a good fit with your personality and style of working. If an agent doesn’t seem like a fit, move on and keep looking.
· Don’t agent-hop every few months just because your book hasn’t sold to a publisher yet. Give your agent some time to do his or her thing.
· Find agents through referrals from other writers, at conferences, by checking the dedications and acknowledgements pages in published books, through agent guides like Writer’s Digest and Jeff Herman put out every year, and by checking out the website of the Association of Author’s Representatives: http://aaronline.org/
· Remember, there is no educational path, no training, no degree, and no certification for being an agent. Make sure to do your research before signing with anyone.
DEPARTMENT OF SHAMELESS SELF-PROMOTION
My novel Ghost Town, written with Jason Hawes and Grant Wilson of the Ghost Hunters TV show, came out in fall. It’s the sequel to Ghost Trackers.
The Nekropolis Archives, an omnibus featuring my zombie P.I. Matt Richter, and containing the novels Nekropolis, Dead Streets, Dark War, and three short stories about Matt and company is still available.
My horror novels Like Death, The Harmony Society, and Beneath the Bonesare still available, as is my Shirley Jackson Award-nominated novella The Men Upstairs.
My story “Thou Art God,” appears in the anthology Dark Faith: Invocations. “The Great Ocean of Truth” appears in the anthology Fear the Abyss from Post Mortem Press. Another story, “No More Shadows,” appears in Evil Jester Digest 2.
Linkage
Ghost Town: http://tinyurl.com/agonkg6The Nekropolis Archives: http://tinyurl.com/a6jekhtLike Death: http://tinyurl.com/a6pmmtyThe Harmony Society: http://tinyurl.com/bc858dqBeneath the Bones: http://tinyurl.com/b2l9hdaThe Men Upstairs: http://tinyurl.com/ah5w3uzDark Faith: Invocations: http://tinyurl.com/b4z5r7bFear the Abyss: http://tinyurl.com/avsrxh2 Evil Jester Digest Volume 2: http://tinyurl.com/bzznlm2
Published on January 07, 2013 06:17
August 1, 2012
The L Word
"So, how do you like your nomination for the Snooty Award?"
My friend was teasing me about my Shirley Jackson Award nomination for my novella The Men Upstairs. (The awards were handed out in Readercon in July and, as I expected, the amazing Elizabeth Hand won in the novella category, and in case you're wondering if the cliche is true, yes, it is an honor just to be nominated.) The Shirley Jackson Awards were created to recognize, as the organization's website says, "outstanding achievement in the literature of psychological suspense, horror, and the dark fantastic." Notice the L word -- Literature -- right there in the description.
I don't remember what I told my friend, who's won numerous awards for his own writing, but his playful question got me thinking. When I discuss literature with my college students, I often differentiate between literature with a small L and Literature with a capital L. I ask them what's the difference between the two. "There is no difference," someone will invariably say. "Anything that's written is Literature." "What about the list of ingredient on the side of a cereal box?" I counter. "What about the STOP on a stop sign?" Someone else will then say, "It's Literature if it has a deeper meaning." I then reply, "What about someone who can barely write a coherent sentence, can't spell, can't punctuate, but has a profound thought or insight to communicate? Is what he or she writes Literature?" Silence, head scratching, and more than a few frustrated looks follow.
"Literature" probably has as many definitions as there are people to define it, and of course, as an artistic term, precise definition is impossible and -- more importantly -- not desirable. Nothing kills creativity faster than some imagination-challenged academic performing an intellectual autopsy on a work and then proclaiming his or her findings as "This is the Way All Good and Proper Art Should Be Done." I'd argue that literature with a capital L possesses two important qualities: 1) It has a profound influence on other writers and the art itself and 2) It has an impact on the culture at large. By my definition, almost nothing that writers produce qualifies as capital L Literature. Even Shirley Jackson -- a brilliant writer -- only has one work to her credit that fits my definition, her story "The Lottery." To a lesser extent her novel The Haunting of Hill House (which, if you haven't read, do so ASAP) counts, but mostly in the horror genre. The rest of her work? Writers, readers, and academics love it, but the culture at large? No clue. Of course, this may change in Jackson's case. By my definition, the passage of time is required before a work can even begin to be considered as Big L Literature.
What does it matter, especially for those of us who write? It matters as much -- or as little -- as we want it to, I suppose. One thing's for certain: no one can set out to consciously create Literature with a capital L and be guaranteed of success (and a writer may not live long enough to find out). I can set out to write a short story, a novel, a novella, a blog post, whatever, and at this point in my life, I know I can do so with a bare minimum of success for I've done so in the past, pleased readers to one degree or another, and continue to do so. I also know that I can write work that's entertaining, fun, humorous, disturbing, thought-provoking, suspenseful, and that at least some people find worthy of giving good reviews and award nominations to. I can, and do, set out when I write to achieve any or all of these things, and I know I'll do so with a reasonable amount of success. (Although it's not always easy to remember that when I'm neck deep in the actual process of churning out what seems like an awful piece of crap!) But I never think about creating Literature. I think writers who do only hamstring themselves. Is this idea Literature-worthy? Is this image, this word, this comma? That way lies madness, not to mention writer's block.
I believe we should write what we want to write, what's fun, what's challenging, what helps us grow as artists, what increases our bank account, whatever. If all you want to do is entertain people, that's fine. But if you want to do more, have your work mean more than the written equivalent of a bag of potato chips, here are some things to consider.
1) Genre fiction vs Mainstream/Literary.
Any type of writing can be good or bad, and any type can be derivative. It doesn't matter if you're trying to ape Lovecraft or Raymond Carver -- a copy's a copy. That said, genre fiction is defined by shared set of story elements and reader expectations. It's the main reason literary types look down at genre fiction. They view all of it as copies of other works. So if you're writing genre fiction, and you want to stand out from the herd, you need to remember that genre can offer as much restraint as it does freedom and be careful not to let those restraints hold you back. But be careful. Some restraints are there for a reason. For example, category romances always have to have a happy ending; it's what readers read those books for. That's a genre restraint that you can't avoid if you're a romance writer, so look for your freedom in other places. And for literary writers, you need to be careful when writing about the "real world." What makes your novel about a married woman having an affair any different from the thousands of others already written? And don't fall back on the old saw "It's the beauty of the language." A pretty copy is still a copy.
2) Read Your Ass Off
This is Writer 101, but the wider you read in and out of your chosen genre, the less chance you'll have of being a human Xerox machine when you write. Find out who the exemplars of Literature with a capital L are in your genre. In horror (the genre I write in most often), names like Ramsey Campbell, Charles Grant, Peter Straub, Laird Barron, Thomas Ligotti, and Caitlin Kiernan pop immediately to mind. Literary writers tend to be spoiled for choice in this area (at least in terms of quality), so I often suggest they seek out work from writers of cultures and backgrounds different than themselves. You're a white twentysomething suburban male who's never traveled farther than your tri-state area? Read Sandra Cisneros, Haruki Marakami, and Jhumpa Lahiri.
3) Go Deeper
Deeper into your characters, your setting, your plot, your descriptions, your turns of phrase. Deeper doesn't always mean adding more words, however. Deeper means going beyond the usual, beyond the expected, beyond cliche.
4) Follow Your Fascination
Many writers chose to work in a genre because they love it, but they're often too concerned with writing what they think will sell. Medieval and urban fantasies may fill the bookshelves, but if you're fascinated with ancient Egypt, use that as the setting for your fantasy series. Most how-to-write books say you need a likable protagonist, but if you're fascinated with sons of bitches, use an unlikeable protagonist. Not only will following your fascinations lead to more original stories, your passion will come through in your writing and readers will be able to feel it.
5) Strive for Quality
Here's another no-brainer from Writer 101. Take the time to make your writing the best it can be in terms of word choice, sentence structure, scene construction, etc., etc. Quality doesn't necessarily mean mean flowery language or poetic imagery, but it does mean producing the very best writing you're capable of every time and then working to make it even better.
6) Write the Stories Only You Can Tell
Draw on your own experiences for your stories, and show us the way you view the world. We've already had Hemingway, Tolkien, Austen, Lovecraft, Chandler. What we need is you. Even if you're writing a category romance with strict guidelines or a work-for-hire action adventure novel under a house name, there's still room for you to be an individual. Right now, I'm writing a tie-in novel based on the TV series Supernatural. It's set in Southwest Ohio, where I've lived most of my life, and the opening scene takes place near a duck pond just like the one behind my apartment complex. I've been fascinated with Norse myth ever since I was a kid, and so the plot contains some elements drawn from those legends. When I'm done, it'll be a Supernatural novel, but it'll be my Supernatural novel.
As I said earlier, no one can set out to create capital L Literature with any guarantee of anything even remotely approximating success (how's that for encouragement?). But that should never be the goal. The goal is to tell the very best, most interesting, most engaging story we're capable of each time, and when we're finished, sit down and do it again. And who knows? Just like Shirley Jackson, maybe one day you'll win the lottery too.
Department of Shameless Self-Promotion
It's been a while since my last blog, so I have a few projects to plug this time.
Curious about The Men Upstairs? It's still available:
http://tinyurl.com/ccdud4d My novel The Harmony Society is out in a new edition from Dark Regions: http://tinyurl.com/cbttnn2 An ebook edition of Cross County -- now retitled Beneath the Bones -- is available: http://tinyurl.com/ctt762c The Nekopolis Archives -- an omnibus edition containing all the Matt Richter novels and stories to date can be found here: http://tinyurl.com/cy7mpjb I have an essay on developing the style of your world in Eighth Day Genesis, a book on world building for writers: http://tinyurl.com/btt3vwq And last but not least, my story "Thou Art God" will appear in Dark Faith: Invocations, which can be pre-ordered here: http://tinyurl.com/d5aj6vt
My friend was teasing me about my Shirley Jackson Award nomination for my novella The Men Upstairs. (The awards were handed out in Readercon in July and, as I expected, the amazing Elizabeth Hand won in the novella category, and in case you're wondering if the cliche is true, yes, it is an honor just to be nominated.) The Shirley Jackson Awards were created to recognize, as the organization's website says, "outstanding achievement in the literature of psychological suspense, horror, and the dark fantastic." Notice the L word -- Literature -- right there in the description.
I don't remember what I told my friend, who's won numerous awards for his own writing, but his playful question got me thinking. When I discuss literature with my college students, I often differentiate between literature with a small L and Literature with a capital L. I ask them what's the difference between the two. "There is no difference," someone will invariably say. "Anything that's written is Literature." "What about the list of ingredient on the side of a cereal box?" I counter. "What about the STOP on a stop sign?" Someone else will then say, "It's Literature if it has a deeper meaning." I then reply, "What about someone who can barely write a coherent sentence, can't spell, can't punctuate, but has a profound thought or insight to communicate? Is what he or she writes Literature?" Silence, head scratching, and more than a few frustrated looks follow.
"Literature" probably has as many definitions as there are people to define it, and of course, as an artistic term, precise definition is impossible and -- more importantly -- not desirable. Nothing kills creativity faster than some imagination-challenged academic performing an intellectual autopsy on a work and then proclaiming his or her findings as "This is the Way All Good and Proper Art Should Be Done." I'd argue that literature with a capital L possesses two important qualities: 1) It has a profound influence on other writers and the art itself and 2) It has an impact on the culture at large. By my definition, almost nothing that writers produce qualifies as capital L Literature. Even Shirley Jackson -- a brilliant writer -- only has one work to her credit that fits my definition, her story "The Lottery." To a lesser extent her novel The Haunting of Hill House (which, if you haven't read, do so ASAP) counts, but mostly in the horror genre. The rest of her work? Writers, readers, and academics love it, but the culture at large? No clue. Of course, this may change in Jackson's case. By my definition, the passage of time is required before a work can even begin to be considered as Big L Literature.
What does it matter, especially for those of us who write? It matters as much -- or as little -- as we want it to, I suppose. One thing's for certain: no one can set out to consciously create Literature with a capital L and be guaranteed of success (and a writer may not live long enough to find out). I can set out to write a short story, a novel, a novella, a blog post, whatever, and at this point in my life, I know I can do so with a bare minimum of success for I've done so in the past, pleased readers to one degree or another, and continue to do so. I also know that I can write work that's entertaining, fun, humorous, disturbing, thought-provoking, suspenseful, and that at least some people find worthy of giving good reviews and award nominations to. I can, and do, set out when I write to achieve any or all of these things, and I know I'll do so with a reasonable amount of success. (Although it's not always easy to remember that when I'm neck deep in the actual process of churning out what seems like an awful piece of crap!) But I never think about creating Literature. I think writers who do only hamstring themselves. Is this idea Literature-worthy? Is this image, this word, this comma? That way lies madness, not to mention writer's block.
I believe we should write what we want to write, what's fun, what's challenging, what helps us grow as artists, what increases our bank account, whatever. If all you want to do is entertain people, that's fine. But if you want to do more, have your work mean more than the written equivalent of a bag of potato chips, here are some things to consider.
1) Genre fiction vs Mainstream/Literary.
Any type of writing can be good or bad, and any type can be derivative. It doesn't matter if you're trying to ape Lovecraft or Raymond Carver -- a copy's a copy. That said, genre fiction is defined by shared set of story elements and reader expectations. It's the main reason literary types look down at genre fiction. They view all of it as copies of other works. So if you're writing genre fiction, and you want to stand out from the herd, you need to remember that genre can offer as much restraint as it does freedom and be careful not to let those restraints hold you back. But be careful. Some restraints are there for a reason. For example, category romances always have to have a happy ending; it's what readers read those books for. That's a genre restraint that you can't avoid if you're a romance writer, so look for your freedom in other places. And for literary writers, you need to be careful when writing about the "real world." What makes your novel about a married woman having an affair any different from the thousands of others already written? And don't fall back on the old saw "It's the beauty of the language." A pretty copy is still a copy.
2) Read Your Ass Off
This is Writer 101, but the wider you read in and out of your chosen genre, the less chance you'll have of being a human Xerox machine when you write. Find out who the exemplars of Literature with a capital L are in your genre. In horror (the genre I write in most often), names like Ramsey Campbell, Charles Grant, Peter Straub, Laird Barron, Thomas Ligotti, and Caitlin Kiernan pop immediately to mind. Literary writers tend to be spoiled for choice in this area (at least in terms of quality), so I often suggest they seek out work from writers of cultures and backgrounds different than themselves. You're a white twentysomething suburban male who's never traveled farther than your tri-state area? Read Sandra Cisneros, Haruki Marakami, and Jhumpa Lahiri.
3) Go Deeper
Deeper into your characters, your setting, your plot, your descriptions, your turns of phrase. Deeper doesn't always mean adding more words, however. Deeper means going beyond the usual, beyond the expected, beyond cliche.
4) Follow Your Fascination
Many writers chose to work in a genre because they love it, but they're often too concerned with writing what they think will sell. Medieval and urban fantasies may fill the bookshelves, but if you're fascinated with ancient Egypt, use that as the setting for your fantasy series. Most how-to-write books say you need a likable protagonist, but if you're fascinated with sons of bitches, use an unlikeable protagonist. Not only will following your fascinations lead to more original stories, your passion will come through in your writing and readers will be able to feel it.
5) Strive for Quality
Here's another no-brainer from Writer 101. Take the time to make your writing the best it can be in terms of word choice, sentence structure, scene construction, etc., etc. Quality doesn't necessarily mean mean flowery language or poetic imagery, but it does mean producing the very best writing you're capable of every time and then working to make it even better.
6) Write the Stories Only You Can Tell
Draw on your own experiences for your stories, and show us the way you view the world. We've already had Hemingway, Tolkien, Austen, Lovecraft, Chandler. What we need is you. Even if you're writing a category romance with strict guidelines or a work-for-hire action adventure novel under a house name, there's still room for you to be an individual. Right now, I'm writing a tie-in novel based on the TV series Supernatural. It's set in Southwest Ohio, where I've lived most of my life, and the opening scene takes place near a duck pond just like the one behind my apartment complex. I've been fascinated with Norse myth ever since I was a kid, and so the plot contains some elements drawn from those legends. When I'm done, it'll be a Supernatural novel, but it'll be my Supernatural novel.
As I said earlier, no one can set out to create capital L Literature with any guarantee of anything even remotely approximating success (how's that for encouragement?). But that should never be the goal. The goal is to tell the very best, most interesting, most engaging story we're capable of each time, and when we're finished, sit down and do it again. And who knows? Just like Shirley Jackson, maybe one day you'll win the lottery too.
Department of Shameless Self-Promotion
It's been a while since my last blog, so I have a few projects to plug this time.
Curious about The Men Upstairs? It's still available:
http://tinyurl.com/ccdud4d My novel The Harmony Society is out in a new edition from Dark Regions: http://tinyurl.com/cbttnn2 An ebook edition of Cross County -- now retitled Beneath the Bones -- is available: http://tinyurl.com/ctt762c The Nekopolis Archives -- an omnibus edition containing all the Matt Richter novels and stories to date can be found here: http://tinyurl.com/cy7mpjb I have an essay on developing the style of your world in Eighth Day Genesis, a book on world building for writers: http://tinyurl.com/btt3vwq And last but not least, my story "Thou Art God" will appear in Dark Faith: Invocations, which can be pre-ordered here: http://tinyurl.com/d5aj6vt
Published on August 01, 2012 10:01
April 17, 2012
The One That Got Away
(A version of this article originally appeared in Speculations, April 2001.)
"They decided to withdraw the offer on your novel."
I hesitated, not quite believing what my agent had told me. "What? Why?"
"The editor said she was no longer 'comfortable' with the book. Whatever that means."
The publisher in question had made an offer on my novel The Harmony Society over a month before. Not for a large advance, but they had seemed enthusiastic about the book. After years of trying to sell a novel, I thought I'd finally done it -- finally was a Writer with a capital W. And now this.
My agent commiserated with me a bit before promising to keep sending the book around. I thanked him and hung up. I knew publishing was a volatile business and that this particular house had a reputation for somewhat eccentric business decisions. But no longer comfortable with my book?
I felt awful. I'd come so close to achieving my dream of being a published novelist, only to have it yanked away from me -- two hours before I was due to attend a local science fiction convention as an author panelist.
Needless to say, I didn't feel like going. Even with dozens of short story sales to my credit, I felt like a failure and a fraud. I didn't want to have to sit on panels and pretend that I knew what the hell I was talking about. Didn't want to have to face friends and acquaintances and have them ask how things were going with my writing.
I was angry at my agent for pushing the editor too hard for more money and better contract terms, perhaps scaring her off; angry at myself for having been dumb enough to believe that the offer had been a firm one in the first place. Angry that I had no clue exactly what had happened to screw up the deal and that I probably never would. But most of all, I was angry that I had wasted so much time pursuing my dream. A dream which had turned around and bit me hard on the rear.
In the end, I went to the con, if only so I'd have some friends to complain to. They were all perfectly sympathetic, of course, but several of them said with a wistful tone, "At least you had an offer."
I felt like telling them the grass was definitely not greener on this side of the fence, but I didn't. I knew they wouldn't understand. I wouldn't have either, not before.
I moped around all weekend, felt miserable, talked about quitting writing, and stuck more than a few mental pins in an imaginary voodoo doll labeled EDITOR.
Then the con was over, my friends returned home, and I was left with only my wife to complain to. But I didn't feel much like talking anymore. I realized that I'd actually been fortunate to have a con to go to. While it hadn't exactly kept my mind off my stillborn book deal, it had, if nothing else, kept me busy and provided some measure of catharsis.
But now it was Sunday night and stretching before me was my first full week as a failure. The question was, what was I going to do with it?
The next day I sat down and started to write another book.
I wanted to get back on the horse, was afraid that I might never write a novel again unless I did. I used an outline which I had completed some months back so that I wouldn't have to worry about developing a plot and characters. I could just write.
And write I did, well over ten pages a day in between teaching college composition courses and caring for my then one-year-old daughter. I took all the emotional energy churning inside me and channeled it into my book, writing like a man possessed. I finished the novel, titled Necropolis, in twenty-nine days.
I tinkered with the manuscript, editing and revising over the next several weeks, then blasted it off to my agent. But now doubts began to set in. What if I'd written Necropolis too fast, hadn't revised enough; what if it was absolute crap?
Sure, my writers' group liked it, but how could I trust them? They were my friends; they knew how emotionally fragile I was just then. I could have probably scribbled out a grocery list and they'd have praised it as a surefire Nebula contender.
The con had taught me that I needed to keep busy, but I couldn't bring myself to write any more fiction, not then. Nearly a decade earlier, I had worked as a reporter for a small weekly newspaper, but I had written very little nonfiction since. Still, I occasionally thought about getting back to it, and now seemed the perfect time.
I threw myself into reading about nonfiction writing techniques and researching markets. I tossed around different article ideas, finally deciding to write a personal essay about my experience with testicular cancer. I developed a query letter, sent it out to fifty magazines, and sat back to wait. A few days later I received an e-mail from an editor at Penthouse. He was interested in seeing the article.
A couple weeks more, and the article was finished and in the editor's hands. The check was welcome, of course, but I had gained something far more important than money: I felt like my words were valued again -- not by my wife or my writers' group, not even by an editor of a national magazine. But by me. And I needed to feel that way, needed it like a man lost in the desert needs a drink of cool, clean water.
I toyed with the idea of saying to hell with fiction altogether and writing nonfiction exclusively, but I couldn't do it. Despite the instability (and occasional insanity) of a fiction writer's life, I loved it too much to quit. I returned to working on short stories and noodling around with novel ideas. My agent called to let me know he liked Necropolis and would start submitting it to editors.
I'm not the only one who's had a book deal go sour on him, of course. SF novelist J.R. Dunn (This Side of Judgment, Days of Cain, Full Tide of Night) once had an editor send him a two-page letter of revision for a novel. Dunn made the revisions, turned the novel in, and it was rejected.
"Naturally you're going to be furious when your book's rejected," Dunn says, "but you want it to be rejected for good grounds, not a minor technical point." It turned out the editor "basically didn't understand what a radio was. I told my agent to drop the publisher and go on to another, and that's what we did." The novel, This Side of Judgment, came out two years later in hardback to good reviews. Dunn says the moral is "not all editors are idiots" and advises writers to "keep banging your head against a wall" until your book finds a home.
Editor Gordon Van Gelder says that having a book deal fall through is "definitely not common at all." He advises authors to research a publisher to determine size, longevity and stability before submitting. Smaller houses are especially precarious financially.
Van Gelder assures that there is "no stigma" for authors who've had book deals collapse on them, and that actually the book's more attractive to other editors because it had a deal before. For instance, Van Gelder once bought a book by Tanith Lee that had been abandoned after the Abyss line of horror novels folded. Not only did Van Gelder think it a fine book, but it was a sequel and he felt Lee's fans should have a chance to read it.
"It was the right thing to do," Van Gelder says, "plus I made some money for St. Martin's in the process."
Given the mergers and downsizing in publishing over the last few years, and the fact that The Harmony Society was a slipstream novel not easily pigeonholed, my agent and I decided to investigate the possibility of placing the novel with small-press publishers. A recent start-up, DarkTales Publishing, seemed a likely prospect. They published offbeat horror/dark fantasy novels and brought out work by such authors as J. Michael Straczynski, Yvonne Navarro and
Mort Castle, among others. We decided to give them a try.
And they took my novel, with every intention of publishing it. But after a couple of years, the publisher realized their business had grown too big, too fast, and they needed to slow things down. DarkTales would still be bring out my novel, but they couldn't say when. So, after letting out a long sigh, I decided it was off to market once more.
In 2003, The Harmony Society finally found a home with Prime Books (then a new publisher). The book came out, folks read and reviewed it, and eventually it fell off people’s radar, as
books do. But that was okay. I’d managed to get it out into the world, and I had other books to write.
Since that time, I've had a few dozen more novels published – including a revised, expanded version of Nekropolis (now with a K) – and I’m thrilled that this month Dark Regions Press is bringing out a new edition of The Harmony Society for readers to enjoy. In many ways, it’s the novel of mine that means the most to me, and now that you’ve read this far, you know why.
And what, as the saying goes, is the moral of my tale? Simply this, my friends: despite my successes -- or perhaps because of them -- I've learned the most important lesson an author needs to learn: I don't need publication to feel like a writer. The only thing I truly need is to keep writing.
DEPARTMENT OF SHAMELESS SELF-PROMOTION
As you no doubt surmised from the foregoing, The Harmony Society is now available from Dark Regions Press: http://www.darkregions.com/the-harmony-society-by-tim-waggoner/
You can read an interview with me about the book here: http://www.darkregions.com/pages/Blog.html
And you can find out what folks have said about the book here: http://www.goodreads.com/book/show/568043.The_Harmony_Society
"They decided to withdraw the offer on your novel."
I hesitated, not quite believing what my agent had told me. "What? Why?"
"The editor said she was no longer 'comfortable' with the book. Whatever that means."
The publisher in question had made an offer on my novel The Harmony Society over a month before. Not for a large advance, but they had seemed enthusiastic about the book. After years of trying to sell a novel, I thought I'd finally done it -- finally was a Writer with a capital W. And now this.
My agent commiserated with me a bit before promising to keep sending the book around. I thanked him and hung up. I knew publishing was a volatile business and that this particular house had a reputation for somewhat eccentric business decisions. But no longer comfortable with my book?
I felt awful. I'd come so close to achieving my dream of being a published novelist, only to have it yanked away from me -- two hours before I was due to attend a local science fiction convention as an author panelist.
Needless to say, I didn't feel like going. Even with dozens of short story sales to my credit, I felt like a failure and a fraud. I didn't want to have to sit on panels and pretend that I knew what the hell I was talking about. Didn't want to have to face friends and acquaintances and have them ask how things were going with my writing.
I was angry at my agent for pushing the editor too hard for more money and better contract terms, perhaps scaring her off; angry at myself for having been dumb enough to believe that the offer had been a firm one in the first place. Angry that I had no clue exactly what had happened to screw up the deal and that I probably never would. But most of all, I was angry that I had wasted so much time pursuing my dream. A dream which had turned around and bit me hard on the rear.
In the end, I went to the con, if only so I'd have some friends to complain to. They were all perfectly sympathetic, of course, but several of them said with a wistful tone, "At least you had an offer."
I felt like telling them the grass was definitely not greener on this side of the fence, but I didn't. I knew they wouldn't understand. I wouldn't have either, not before.
I moped around all weekend, felt miserable, talked about quitting writing, and stuck more than a few mental pins in an imaginary voodoo doll labeled EDITOR.
Then the con was over, my friends returned home, and I was left with only my wife to complain to. But I didn't feel much like talking anymore. I realized that I'd actually been fortunate to have a con to go to. While it hadn't exactly kept my mind off my stillborn book deal, it had, if nothing else, kept me busy and provided some measure of catharsis.
But now it was Sunday night and stretching before me was my first full week as a failure. The question was, what was I going to do with it?
The next day I sat down and started to write another book.
I wanted to get back on the horse, was afraid that I might never write a novel again unless I did. I used an outline which I had completed some months back so that I wouldn't have to worry about developing a plot and characters. I could just write.
And write I did, well over ten pages a day in between teaching college composition courses and caring for my then one-year-old daughter. I took all the emotional energy churning inside me and channeled it into my book, writing like a man possessed. I finished the novel, titled Necropolis, in twenty-nine days.
I tinkered with the manuscript, editing and revising over the next several weeks, then blasted it off to my agent. But now doubts began to set in. What if I'd written Necropolis too fast, hadn't revised enough; what if it was absolute crap?
Sure, my writers' group liked it, but how could I trust them? They were my friends; they knew how emotionally fragile I was just then. I could have probably scribbled out a grocery list and they'd have praised it as a surefire Nebula contender.
The con had taught me that I needed to keep busy, but I couldn't bring myself to write any more fiction, not then. Nearly a decade earlier, I had worked as a reporter for a small weekly newspaper, but I had written very little nonfiction since. Still, I occasionally thought about getting back to it, and now seemed the perfect time.
I threw myself into reading about nonfiction writing techniques and researching markets. I tossed around different article ideas, finally deciding to write a personal essay about my experience with testicular cancer. I developed a query letter, sent it out to fifty magazines, and sat back to wait. A few days later I received an e-mail from an editor at Penthouse. He was interested in seeing the article.
A couple weeks more, and the article was finished and in the editor's hands. The check was welcome, of course, but I had gained something far more important than money: I felt like my words were valued again -- not by my wife or my writers' group, not even by an editor of a national magazine. But by me. And I needed to feel that way, needed it like a man lost in the desert needs a drink of cool, clean water.
I toyed with the idea of saying to hell with fiction altogether and writing nonfiction exclusively, but I couldn't do it. Despite the instability (and occasional insanity) of a fiction writer's life, I loved it too much to quit. I returned to working on short stories and noodling around with novel ideas. My agent called to let me know he liked Necropolis and would start submitting it to editors.
I'm not the only one who's had a book deal go sour on him, of course. SF novelist J.R. Dunn (This Side of Judgment, Days of Cain, Full Tide of Night) once had an editor send him a two-page letter of revision for a novel. Dunn made the revisions, turned the novel in, and it was rejected.
"Naturally you're going to be furious when your book's rejected," Dunn says, "but you want it to be rejected for good grounds, not a minor technical point." It turned out the editor "basically didn't understand what a radio was. I told my agent to drop the publisher and go on to another, and that's what we did." The novel, This Side of Judgment, came out two years later in hardback to good reviews. Dunn says the moral is "not all editors are idiots" and advises writers to "keep banging your head against a wall" until your book finds a home.
Editor Gordon Van Gelder says that having a book deal fall through is "definitely not common at all." He advises authors to research a publisher to determine size, longevity and stability before submitting. Smaller houses are especially precarious financially.
Van Gelder assures that there is "no stigma" for authors who've had book deals collapse on them, and that actually the book's more attractive to other editors because it had a deal before. For instance, Van Gelder once bought a book by Tanith Lee that had been abandoned after the Abyss line of horror novels folded. Not only did Van Gelder think it a fine book, but it was a sequel and he felt Lee's fans should have a chance to read it.
"It was the right thing to do," Van Gelder says, "plus I made some money for St. Martin's in the process."
Given the mergers and downsizing in publishing over the last few years, and the fact that The Harmony Society was a slipstream novel not easily pigeonholed, my agent and I decided to investigate the possibility of placing the novel with small-press publishers. A recent start-up, DarkTales Publishing, seemed a likely prospect. They published offbeat horror/dark fantasy novels and brought out work by such authors as J. Michael Straczynski, Yvonne Navarro and
Mort Castle, among others. We decided to give them a try.
And they took my novel, with every intention of publishing it. But after a couple of years, the publisher realized their business had grown too big, too fast, and they needed to slow things down. DarkTales would still be bring out my novel, but they couldn't say when. So, after letting out a long sigh, I decided it was off to market once more.
In 2003, The Harmony Society finally found a home with Prime Books (then a new publisher). The book came out, folks read and reviewed it, and eventually it fell off people’s radar, as
books do. But that was okay. I’d managed to get it out into the world, and I had other books to write.
Since that time, I've had a few dozen more novels published – including a revised, expanded version of Nekropolis (now with a K) – and I’m thrilled that this month Dark Regions Press is bringing out a new edition of The Harmony Society for readers to enjoy. In many ways, it’s the novel of mine that means the most to me, and now that you’ve read this far, you know why.
And what, as the saying goes, is the moral of my tale? Simply this, my friends: despite my successes -- or perhaps because of them -- I've learned the most important lesson an author needs to learn: I don't need publication to feel like a writer. The only thing I truly need is to keep writing.
DEPARTMENT OF SHAMELESS SELF-PROMOTION
As you no doubt surmised from the foregoing, The Harmony Society is now available from Dark Regions Press: http://www.darkregions.com/the-harmony-society-by-tim-waggoner/
You can read an interview with me about the book here: http://www.darkregions.com/pages/Blog.html
And you can find out what folks have said about the book here: http://www.goodreads.com/book/show/568043.The_Harmony_Society
Published on April 17, 2012 14:31


