Charlene Raddon's Blog: Historical romance - Posts Tagged "drop-in-book-sales"
Publisher Blames Ryanair For Drop in Sales
Did anyone see the tidbit in today's The Passive Voice, about an independent Irish-owned book chain blaming Ryanair’s baggage allowance for a drop in sales? This little article came via Irishtimes.com. I don't know about you, but having dealt with Ryanair, I found it pretty amusing.
It seems that Frank O’Mahony of O’Mahony’s Booksellers, which operates four shops and a warehouse in midwest and southwest Ireland, said yesterday that demand for holiday reads in summertime had dipped, and it was all Ryanair's fault. We all know how the growth of ebooks has affected traditional book sales. O'Mahony claims Ryanair's baggage regime is having a far bigger impact.
Ryanair currently allows one item of cabin baggage per person weighing up to 10kg. The weight of an average hardback book is about 1.3kg, with paperbacks weighing 300g. This means Ryanair passengers have to fit books into their cabin baggage, at maximum dimensions of 55cm x 40cm x 20cm. Or they can check in luggage weighing up to either 15kg or 20kg for a fee. This means passengers are buying fewer books to take with them on their trip.
According to Irishtimes.com, Ryanair spokesman Stephen McNamara dismissed Mr O’Mahony’s contention as “complete rubbish”. “Passengers are packing what they always packed. There is no basis for what he is saying at all. It is absolutely ridiculous,” he said.
If you've flown on Ryanair, you know it truly is difficult to take much luggage on their planes, especially without paying a fortune for baggage fees. I can tell you as well that you'd have to get a dispensation from the King of England or maybe the Pope to get your money back from Ryanair, should something happen to prevent you taking your flight. Being deathly ill and getting a letter from your doctor certainly won't do it. I wish you luck, O'Mahony.
It seems that Frank O’Mahony of O’Mahony’s Booksellers, which operates four shops and a warehouse in midwest and southwest Ireland, said yesterday that demand for holiday reads in summertime had dipped, and it was all Ryanair's fault. We all know how the growth of ebooks has affected traditional book sales. O'Mahony claims Ryanair's baggage regime is having a far bigger impact.
Ryanair currently allows one item of cabin baggage per person weighing up to 10kg. The weight of an average hardback book is about 1.3kg, with paperbacks weighing 300g. This means Ryanair passengers have to fit books into their cabin baggage, at maximum dimensions of 55cm x 40cm x 20cm. Or they can check in luggage weighing up to either 15kg or 20kg for a fee. This means passengers are buying fewer books to take with them on their trip.
According to Irishtimes.com, Ryanair spokesman Stephen McNamara dismissed Mr O’Mahony’s contention as “complete rubbish”. “Passengers are packing what they always packed. There is no basis for what he is saying at all. It is absolutely ridiculous,” he said.
If you've flown on Ryanair, you know it truly is difficult to take much luggage on their planes, especially without paying a fortune for baggage fees. I can tell you as well that you'd have to get a dispensation from the King of England or maybe the Pope to get your money back from Ryanair, should something happen to prevent you taking your flight. Being deathly ill and getting a letter from your doctor certainly won't do it. I wish you luck, O'Mahony.
Historical romance
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