L. Diane Wolfe's Blog, page 42

April 26, 2013

A to Z Challenge - Writing

For the A to Z Challenge, I’m posting promo and other tips for writers, along with a daily photo. (All photos taken by me.)


There’s many things we can do to improve our craft. The two most effective are reading and writing!

Just like working out muscles, writing skills need to be worked and stretched every day. However, that doesn’t mean you kill yourself trying to add another 1000 words to your manuscript! Some days it just doesn’t flow. Some days we don’t have enough hours. And some days we...
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Published on April 26, 2013 02:00

April 25, 2013

A to Z Challenge - Virtual Tours

For the A to Z Challenge, I’m posting promo and other tips for writers, along with a daily photo. (All photos taken by me.)


A virtual tour consists of visiting a new website or blog every day. “Stops” in your virtual tour consist of interviews, articles/guest posts, reviews, giveaways, and video/audio podcasts. Length varies, but two weeks/ten stops is best.

PR agents and virtual tour services are available, or an author can set up his or her own tour. Contact potential hosts two to four mont...
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Published on April 25, 2013 02:00

April 24, 2013

A to Z Challenge - Utilizing Resources

For the A to Z Challenge, I’m posting promo and other tips for writers, along with a daily photo. (All photos taken by me.)


There’s thousands of resources (probably millions) for writers and authors, so let me focus on one big one - the Literary Marketplace.

What is it? From the Literary Marketplace website:

Featuring listings on more than 30,000 companies, books, periodicals, awards, courses, or events (to name just a few categories), no matter what -- or who-- you are looking for in the boo...
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Published on April 24, 2013 02:00

April 23, 2013

A to Z Challenge - Target Audience

For the A to Z Challenge, I’m posting promo and other tips for writers, along with a daily photo. (All photos taken by me.)


Authors need to write with a target audience in mind. We need to know who we’re writing for and how to find these people.

Some things to consider while writing and preparing for promotions:

• What shops and stores do they frequent besides book- stores?
• Where do they go for entertainment? Do they attend festivals? Sporting events? Museums?
• Are they involved in organiza...
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Published on April 23, 2013 02:00

April 22, 2013

A to Z Challenge - Speaking

For the A to Z Challenge, I’m posting promo and other tips for writers, along with a daily photo. (All photos taken by me.)


At the very least, every author should be able to discuss his own book. This will be required for signings, book readings, and library appearances. Book clubs and writer’s groups are also open to the author.

However, magic happens when an author moves beyond the book and develops a platform around his or her area of expertise, research, or experience. There are several ad...
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Published on April 22, 2013 02:00

April 20, 2013

A to Z Challenge - Retail

For the A to Z Challenge, I’m posting promo and other tips for writers, along with a daily photo. (All photos taken by me.)


Bookstores aren’t the only businesses that sell books. Some titles will fit well in very untraditional retail locations.

This is where you need to think creatively. You know your target audience—where do they frequent? Make a list of all possibilities and consider these retail outlets:

• Gift shops
• Specialty stores
• Independent coffee shops
• Museums
• State and national pa...
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Published on April 20, 2013 02:00

April 19, 2013

A to Z Challenge - Quotes

For the A to Z Challenge, I’m posting promo and other tips for writers, along with a daily photo. (All photos taken by me.)

They say it’s easier to ask forgiveness than permission. But if you’re quoting someone, it’s better to ask permission than to get sued!

Quotes, excerpts, facts and figures - in print or online - are copyrighted and require permission to use. The same applies to song lyrics.

There are always exceptions, such as reviews of your book or public domain.

If in doubt, here are a...
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Published on April 19, 2013 02:00

April 18, 2013

A to Z Challenge - Postcards

For the A to Z Challenge, I’m posting promo and other tips for writers, along with a daily photo. (All photos taken by me.)


Postcards are good for announcing the release of your book. You can mail them to fans, friends, family, libraries, bookstores, businesses, organizations, and target genre clubs or groups.

With the cover art displayed on one side, a condensed version of the bookmark information will appear on the back. Once again, go for quality with a glossy color front. The 4 x 6 size is...
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Published on April 18, 2013 02:00

April 17, 2013

A to Z Challenge - Organization

For the A to Z Challenge, I’m posting promo and other tips for writers, along with a daily photo. (All photos taken by me.)


Writing can be messy! Which is why we need to keep everything else organized.

I’m scary organized. I have lists for my lists. If someone calls, I can lay my hand on the correct information within seconds.

What areas do I organize?

To do lists - I write it down or it doesn’t happen
Computer files - everything in its properly labeled folder
Physical files - ditto
Bookkeeping a...
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Published on April 17, 2013 02:00

April 16, 2013

A to Z Challenge - Newsletters

For the A to Z Challenge, I’m posting promo and other tips for writers, along with a daily photo. (All photos taken by me.)


Newsletters are a great way to keep your fans/customers up to date on new information.

However, the purpose of a newsletter is not just to promote - it is to provide valuable information. If all you do is talk about yourself or your books/products, people will unsubscribe - or worse yet, report you as spam!

What items would be good for a newsletter?

Articles that solve p...
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Published on April 16, 2013 02:00