Jenn Foster's Blog, page 6
June 30, 2025
The Power of Branding on Wheels with Jared Rosenthal
Jenn Foster, co-owner of Elite Online Publishing, interviews seasoned entrepreneur Jared Rosenthal—a trailblazer in the healthcare industry and founder of Health Street, known for its iconic “Who’s Your Daddy?” DNA testing truck.
Listen Below:Watch Below:
Click here to access all of Elite Expert Insider podcasts.
The Importance of Software and Onboarding Solutions
Marketing Strategies and Channels
Platform-Specific and Audience-Targeted Marketing
Quotes:About Jared Rosenthal
“And as soon as we painted it, you know, we put the slogan who’s your daddy? On it. And people just kind of went crazy, really, just calling all the time. And we got a lot of press around it” (02:48)
“Having good software as a business, reliable software, easy software, bunch of technical glitches. Right. Is so important.” (05:34)
“What’s happening is AI is taking over a chunk of search and growing by the day. Right. And it looks very clear that it’s going to, at some point just swallow it whole.” (14:06)
Jared Rosenthal is a trailblazing entrepreneur and former healthcare CEO who redefined success by embracing unconventional ideas. After a decade in nonprofit healthcare and serving as CEO of Amerigroup Illinois, where he managed over 400 employees, Jared took a bold leap in 2007—leaving the corporate world to launch his own venture. With no outside funding, he created Health Street, starting with the now-famous “Who’s Your Daddy” mobile DNA testing truck, which captured national attention and inspired the VH1 reality show “Swab Stories.” He transformed his initial venture into a thriving technology platform that now serves over 50,000 companies. His journey exemplifies the power of innovative marketing, calculated risk-taking, and values-based leadership.
Leave a Rating & Review:
If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.
Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”
Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.
Video URL: https://youtu.be/dc0TphlaeFo
Website: https://EliteOnlinePublishing.com
The post The Power of Branding on Wheels with Jared Rosenthal first appeared on Book Publishing.
June 27, 2025
Celebrating 10 Years of Elite Online Publishing
This year, Elite Online Publishing proudly celebrates 10 incredible years of helping authors transform their dreams into reality. Since our founding, we’ve had one mission: to empower entrepreneurs, experts, and leaders to grow their brand, their business, and their authority through the power of publishing.
Who We Are
Elite Online Publishing is a premier publishing company specializing in positioning authors as leaders in their field. We offer a full suite of publishing and marketing services designed to help our clients achieve bestseller status and leverage their books as platforms for new opportunities.
Our approach is not just about getting books into readers’ hands. It’s about creating visibility, credibility, and long-term growth for our authors. Every strategy we craft is tailored to support each author’s unique voice, brand, and business goals.
What We’ve Accomplished
Over the past decade, we’ve helped more than 300 authors become bestselling authors, and many have gone on to:
Land prestigious speaking engagementsSecure media features and interviewsGrow thriving coaching businessesLaunch new product linesEstablish themselves as thought leaders in their industriesOur authors don’t just publish books—they build legacies.
How We Help Authors Succeed
We specialize in creating a complete marketing ecosystem around each book. This includes:
Strategic Social Media Campaigns to build momentum and engagementSEO-Optimized Landing Pages that drive traffic and convert readers into clientsEmail Marketing Campaigns to nurture audiences and maximize lifetime valueBestseller Launch Strategies to hit #1 rankings on major platformsOur comprehensive services ensure that publishing a book isn’t a one-time event—it’s the beginning of a much larger brand growth journey. Learn more tips by listening to our podcast!
A Heartfelt Thank You
As we celebrate this milestone, we want to thank every author who trusted us to help tell their story. Your success is our success. We are honored to have played a part in your journey and can’t wait to help even more leaders achieve their dreams in the years ahead.
Pro Tip: If you’re considering writing a book, remember—it’s not just about selling copies. It’s about creating doors of opportunity for yourself and others.
Learn more about how we support authors at EliteOnlinePublishing.com.
FAQ
Q: What makes Elite Online Publishing different from other publishers? A: We focus on both publishing and marketing, ensuring that your book isn’t just published—it’s positioned for long-term success.
Q: Do you guarantee that my book will become a bestseller? A: Our proven strategies have helped over 300 authors achieve bestseller status, and while no results are guaranteed, we apply every best practice to maximize your success.
Q: Is Elite Online Publishing right for me if I’m not a business owner? A: Absolutely! Whether you’re an entrepreneur, coach, professional, or creative, we help authors of all backgrounds amplify their message and reach their goals.
Thank you for being part of our story. Here’s to the next 10 years of publishing success!
The post Celebrating 10 Years of Elite Online Publishing first appeared on Book Publishing.
June 26, 2025
Announcing #1 International Bestselling Author Christian Hansen
FOR IMMEDIATE RELEASE
SALT LAKE CITY, UT– Thursday, June 26, 2025 – Author Christian Hansen joined the ranks of bestselling authors on Amazon with his New Book, The Influence Mindset for Sales Acceleration: The 7 EQ Brain Hacks That Get People to Choose You, which was released Tuesday, June 24th, 2025, by Amazon.com – the nation’s #1 place to buy books.
His book is now an official #1 International Bestseller! This powerful book is striking a chord with sales professionals, entrepreneurs, and high achievers everywhere who are ready to close the gap between their true value and how they’re perceived. Backed by neuroscience and packed with actionable Emotional Intelligence (EQ) strategies, this must-read guide is helping readers around the world become the obvious choice in any room. Congratulations to Christian Hansen on yet another groundbreaking achievement!
Elite Online Publishing Published and Promoted Christian Hansen’s book reaching #1 International Bestseller and #1 Hot New Release in TEN categories in the USA, AU, and CA, including Consumer Behavior, Sales & Selling Techniques, Small Business Sales & Selling, Business Office Skills, Consumerism, and Marketing Sales & Selling.
ABOUT THE BOOK
Understand how to be the obvious choice and get people to choose you.Are you tired of being overlooked in sales, business, or critical opportunities?
Your skills, qualifications, and solutions are top-notch, but people don’t choose you. Why? Because there’s a gap between your real value and how it’s perceived. In today’s competitive world, presenting your value isn’t enough. You must influence others to perceive you as the obvious choice.
This book is your guide to bridging the perception gap and mastering the art of influential communication. With seven neuroscience-backed Emotional Intelligence (EQ) hacks, you’ll learn how to:
Capture attention and bypass the mental defenses of any prospect.Stand out in a crowded marketplace without coming across as “salesy”.Influence decision-makers to say “yes” to YOU (even if you secretly don’t know where to begin).If you want to be more influential, stand out from the crowd, and win, then this book is for you.
To download your FREE online resources, head over to TheChristianHansen.com
“With clarity, insight, and authority, Hansen presents a bold yet grounded examination of how emotional intelligence, when strategically implemented, can significantly enhance one’s capacity to influence, lead, and connect.” –SB Borcy.
“Christian Hansen’s The Influence Mindset for Sales Acceleration is a game-changer for sales professionals. One standout insight is the “Perception Gap” — the idea that people choose based on how they perceive your value, not just your actual value. This shifted my perspective on how I present myself to clients. I’m now focusing on asking curiosity-driven questions to better connect and validate prospects’ stories, making them feel understood rather than just pitching my services. This book is a must-read for salespeople, business developers, or anyone in a competitive field who wants to stand out and become the obvious choice. Highly recommend!” –Joe Kong.
ABOUT THE AUTHOR
Christian Hansen is a bestselling author and international thought leader specializing in communication, influence, and leadership. As the author of The Influence Mindset, a #1 bestseller and one of LinkedIn’s Top-10 Marketing Books, Christian blends academic expertise and practical strategies to help individuals and organizations stand out and be the obvious choice. With experience in global marketing, leadership development, and talent acquisition, he has empowered thousands through coaching and speaking. Christian holds degrees from Brigham Young University and the London School of Economics and is fluent in English and Korean. Based in Utah, Christian combines his passion for music with professional insight to create engaging and transformative experiences. He is the founder of TopCollegeGuru.com, a platform that demystifies the admissions process for students and their families, and TheChristianHansen.com, a resource for professionals seeking to enhance their influence and stand out from the crowd. He is a proud member of the Tabernacle Choir at Temple Square, embodying a commitment to excellence and creativity. Christian resides in Utah with his wife, an avid traveler always on the hunt for the world’s best taco.
ABOUT ELITE ONLINE PUBLISHING
This book was published by Elite Online Publishing, Authority In Every Word. Writing is just the beginning. It’s about ensuring your book helps you grow your brand, business, and credibility smartly. Founders Melanie Johnson and Jenn Foster built Elite Online Publishing with a singular purpose in mind: to empower you to deliver authority in every word you write. They, along with their team of experienced publishers, deliver a high-touch and high-impact experience for creating, publishing, and marketing bestselling books. In fact, they are passionate about more than telling great stories. They are adamant about proving the value of your perspective and expertise by ensuring you become a bestselling author. No matter where you are in the book-writing process, Elite Online Publishing is your partner for creating, publishing, and marketing your bestselling book. For more information, visit eliteonlinepublishing.com and tune into the Elite Expert Insider Podcast and the Elite Publishing Podcast.
A donation was made in the author’s name on behalf of Elite Online Publishing to sponsor a child at the Barbara Bush Literacy Foundation. The child will receive six books of their choice, provided by the foundation. An additional donation was made to Dolly Parton’s Imagination Library, providing an Imagination Library book to a child each month for 1 year!
The post Announcing #1 International Bestselling Author Christian Hansen first appeared on Book Publishing.June 24, 2025
[New Release] The Influence Mindset for Sales Acceleration by Christian Hansen
We are excited to announce the new book by Christian Hansen, The Influence Mindset for Sales Acceleration: The 7 EQ Brain Hacks That Get People to Choose You.
TODAY ONLY, the Kindle eBook is only 99 cents. Head over to Amazon and order your eBook for yourself or a friend! Hurry before it returns to the regular price.
Share this link: https://geni.us/theinfluencemindset
ABOUT THE BOOK
Understand how to be the obvious choice and get people to choose you. Are you tired of being overlooked in sales, business, or critical opportunities?
Your skills, qualifications, and solutions are top-notch, but people don’t choose you. Why? Because there’s a gap between your real value and how it’s perceived. In today’s competitive world, presenting your value isn’t enough. You must influence others to perceive you as the obvious choice.
This book is your guide to bridging the perception gap and mastering the art of influential communication. With seven neuroscience-backed Emotional Intelligence (EQ) hacks, you’ll learn how to:
Capture attention and bypass the mental defenses of any prospect.Stand out in a crowded marketplace without coming across as “salesy”.Influence decision-makers to say “yes” to YOU (even if you secretly don’t know where to begin).If you want to be more influential, stand out from the crowd, and win, then this book is for you.
To download your FREE online resources, head over to TheChristianHansen.com
ABOUT THE AUTHOR
Christian Hansen is a bestselling author and international thought leader specializing in communication, influence, and leadership. As the author of The Influence Mindset, a #1 bestseller and one of LinkedIn’s Top-10 Marketing Books, Christian blends academic expertise and practical strategies to help individuals and organizations stand out and be the obvious choice. With experience in global marketing, leadership development, and talent acquisition, he has empowered thousands through coaching and speaking. Christian holds degrees from Brigham Young University and The London School of Economics and is fluent in English and Korean. Based in Utah, Christian combines his passion for music and professional insight to create engaging, transformative experiences. He is the founder of TopCollegeGuru.com, a platform that demystifies the admissions process for students and families, and TheChristianHansen.com, a place for professionals who want to upgrade their influence and stand out from the crowd. He is a proud member of the Tabernacle Choir at Temple Square, embodying a commitment to excellence and creativity. Christian resides in Utah with his wife, an avid traveler always on the hunt for the world’s best taco.
Click Here to get your copy for only 99 cents today.
It would be a huge favor to me if you had the time to write a review of the book on Amazon. I will look for feedback on what you thought about the book and the biggest benefit you gained from it.
Click Here to leave a review.
The post [New Release] The Influence Mindset for Sales Acceleration by Christian Hansen first appeared on Book Publishing.June 23, 2025
Build a Brand That Sells featuring Luis Baez
Jenn Foster, co-owner of Elite Online Publishing, interviews Luis Baez as he shares how authentic personal branding and human connection can drive sales success—even in the age of AI.
Listen Below:Watch Below:
Click here to access all of Elite Expert Insider podcasts.
How Personal Brands Drive Business
Common Client Problems and Mindset Shifts
Quotes:About Luis Baez
“Marketing and sales should be married. They need to be together.” (03:11)
“That’s that human connection that’s been is missing because we have that phone in front of our face instead of the person in front of our face.” (06:11)
“I think that the personal branding is really important. In our company, my business partner and I are the face of the company because people want to do business with us, not necessarily our name of our company or our logo.” (06:59)
Luis Báez is a Revenue Enablement Strategist + Sales Coach dedicated to serving executives and sales leaders at businesses. In 2017, after years of working in some of the biggest Silicon Valley startups (think LinkedIn, Google, Uber, Tesla, and more), Luis began to teach impassioned business owners how to scale their revenues and impact by creating and selling high-end offers. During that time, he was also invited to speak about leadership and personal branding at business schools across the country including Stanford, UC Berkeley and Bard.
Today Luis is a published author through the internationally-recognized Madecraft organization, which includes an incredibly popular LinkedIn Learning course on personalized sales that has been taken by over 20K people to date. When it comes to podcasts, Luis has absolutely brought the beard & baritone to popular podcasts including ¿Quién Tú Eres?, The Online Business Show with Tyler McCall, Brand Master Flash and The Heather Sager Show among others.
Leave a Rating & Review:
If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.
Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”
Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.
Video URL: https://youtu.be/dc0TphlaeFo
Website: https://EliteOnlinePublishing.com
The post Build a Brand That Sells featuring Luis Baez first appeared on Book Publishing.June 20, 2025
Email Marketing for Authors
Publishing a book is more than just launching a product—it’s about building relationships with your readers. One of the most powerful tools for doing this is email marketing. While social media can introduce you to new audiences, email builds and sustains deeper, more meaningful connections.
Why Email Marketing Matters for Authors
Unlike social media, where algorithms control who sees your content, your email list is entirely yours. When someone joins your list, they’re giving you permission to communicate directly with them. This direct line is invaluable for nurturing loyalty, boosting book sales, and growing your influence.
Ways Email Marketing Supports Your Book’s Success
Building Trust Over Time: Regular emails allow readers to get to know you, trust you, and view you as an authority in your field.Announcing New Opportunities: Whether you’re hosting a webinar, offering a special promotion, or publishing a new book, email is the fastest way to let your most engaged audience know.Exclusive Content and Offers: Rewarding subscribers with bonus chapters, behind-the-scenes insights, or early access makes your readers feel valued.Generating Reviews and Word-of-Mouth: A simple email asking your readers to leave a review can significantly boost your book’s credibility and reach.
Getting Started: Best Practices for Author Email Marketing
Create a Lead Magnet: Offer a free resource (like a sample chapter, checklist, or mini-guide) to encourage sign-ups.Segment Your List: As your list grows, segment it by interests or reading habits to send more personalized, relevant content.Maintain a Consistent Schedule: Whether it’s once a week or once a month, staying consistent keeps you top-of-mind.Focus on Value, Not Just Sales: Share tips, personal stories, and inspiration—not just sales pitches.Email marketing is part of a holistic marketing approach that, when combined with SEO and social media strategies, can maximize your book’s success. Learn more about creating a full marketing ecosystem for your book at EliteOnlinePublishing.com.
Pro Tip: Use email marketing automation tools to welcome new subscribers, deliver your lead magnet, and stay connected without overwhelming yourself. Check out our YouTube channel for more tips!
FAQ
Q: How do I start building an email list if I don’t have one yet? A: Start by creating a simple opt-in form on your website or landing page. Offer a valuable freebie to encourage people to join.
Q: What should I write about in my emails? A: Share insights, book updates, personal anecdotes, helpful tips related to your book’s topic, and occasional promotions.
Q: How often should I email my list? A: Consistency matters more than frequency. Choose a schedule you can realistically maintain—whether that’s weekly, biweekly, or monthly.
Want more marketing tips for authors? Visit EliteOnlinePublishing.com and explore our free resources.
The post Email Marketing for Authors first appeared on Book Publishing.
June 19, 2025
Why Every CEO Needs a Coach: Insights from Rich Tyson of CEO Builder
Melanie Johnson, co-owner of Elite Online Publishing, interviews Rich Tyson, founder of CEO Builders and author of the bestselling book Align and Execute.
Listen Below:Watch Below:
Click here to access all of Elite Expert Insider podcasts.
Common Business Issues & Consulting Approach
Life Balance & Reflective Leadership
Vision and Adaptability in Business
Quotes:About Rich Tyson:
“My dear wife said, you’re always on a plane and you’re not here, and I need you to help raise children. And, and so I said, I’ll find a way to do what I do rather than always traveling, do it more on a local basis.” (0:44)
“I’m not here to answer your questions, I’m here to question your answers.” (05:07)
“I determined that the best way to be a coach and a leader, quite frankly, is to be a facilitator, to again, ask a lot of questions, to get people to think, get them to develop their own answers to problems so that they are able to stand on their own rather well.” (06:36)
Rich is the founder and chief executive of CEObuilder®, an education and coaching company dedicated to facilitating leaders’ development over the last 35 years. He brings over five decades of professional experience to this task. He has coached and provided training for CEOs, presidents, general managers, and C-Suite executives in a wide array of industries during his career, including manufacturing companies, wholesale suppliers, retailers, software and technology companies, and service businesses of all kinds and sizes. He has served in key roles in Fortune 100 companies, as well as in start-ups and turnarounds. He has worked in both business-to-consumer and business-to-business contexts in positions ranging from finance and accounting to marketing, manufacturing, and strategy development and implementation.
Rich writes a monthly column for the Salt Lake Business Journal, formerly the Utah Enterprise magazine. He speaks regularly to business leaders’ forums and is featured on his CEObuilder® channel on YouTube. He has served as an adjunct professor at Westminister University and the University of Phoenix and has been a guest lecturer at the University of Utah and Brigham Young University.
Father of six and grandfather of eighteen, Rich enjoys family time, especially in the great outdoor venues in the state of Utah, where he resides. He is an avid hiker and canyoneer.
Rich holds a Master’s Degree in Business from the Harvard Business School. His greatest personal joy comes from facilitating the growth and development of leaders, irrespective of where they are in their careers.
Leave a Rating & Review:
If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.
Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”
Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.
Video URL: https://youtu.be/dc0TphlaeFo
Website: https://EliteOnlinePublishing.com
The post Why Every CEO Needs a Coach: Insights from Rich Tyson of CEO Builder first appeared on Book Publishing.June 16, 2025
How She Balances Multiple Businesses and Motherhood – Kash Rocheleau’s Real-Life Strategies
Jenn Foster, co-owner of Elite Online Publishing, interviews Kash Rocheleau. She pens up about her journey from college athlete to C-suite leader in the food industry.
Listen Below:Watch Below:
Click here to access all of Elite Expert Insider podcasts.
About Kash Rocheleau
“You can learn how to paddle, but when you’re thrown into an ocean, you’re gonna learn a lot faster.” (05:41)
“You have to learn how to say yes to the things that really matter and have the backbone and strength to say no and stand by your nose.” (08:16)
“If you’re a $30 million business, but you have zero EBITDA, you have not no net profit versus a $3 million company that maybe has $500,000 in EBITDA, I’m going to look at that 500 or that $3 million company because I’m going to get some sort of ROI on it” (16:50)
Kash Rocheleau is the co-owner of The Reset Button, a one-stop shop for ADAS calibration services, where she manages the financial aspects of the business—including budgeting, cash flow, investments, and tax planning. She works closely with her partner and team to shape and implement business strategy, marketing efforts, and customer relations. Driven by a passion for helping businesses thrive, she leverages her expertise in accounting and finance alongside her entrepreneurial mindset to solve challenges and achieve measurable goals.
In addition, Kash serves as the Chief Financial Officer for three companies: Icon Foods, Guy Gone Keto, and King Capital Investments. In these roles, she oversees financial operations, reporting, and compliance while playing a key part in driving growth and profitability. With a strong background in legal matters—including acquisition negotiation, trademark applications, regulatory compliance, and contract drafting—she is adept at navigating complex transactions and business issues. Kash holds an MBA in Accounting and Finance from Eastern Washington University, further solidifying her foundation in financial leadership and strategic management.
Leave a Rating & Review:
If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.
Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”
Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.
Video URL: https://youtu.be/dc0TphlaeFo
Website: https://EliteOnlinePublishing.com
The post How She Balances Multiple Businesses and Motherhood – Kash Rocheleau’s Real-Life Strategies first appeared on Book Publishing.June 13, 2025
How Sarah Conklin Writes, Launches, and Markets Books for Lasting Success
Melanie Johnson, co-owner of Elite Online Publishing, interviews interviews best-selling author Sara Conklin as she shares her journey to living a more intentional, frugal life.
Listen Below:Watch Below:
Click here to access all of Elite Expert Insider podcasts.
About Sara Conklin:
“One of Eileen’s tips was go through your blog, pull out those blog posts you’ve written that would be perfect chapters, and then take a look at those. Reevaluate, tweak, twist, add some more stuff to it.” (13:37)
“I struggled with creative block a little bit. It was really hard for me because this book was what I felt to be kind of my legacy for my family going forward and to get all of the past stories into one book. And so for me, I struggled a lot and I actually had to go away to the lake. I rented an Airbnb for three days to just go and just punch it out. Because trying to do it at home with all of the distractions wasn’t working” (01:27)
Sara Conklin is a financial coach, budget expert, and founder of Frozen Pennies, a platform dedicated to helping midlife women save money, live intentionally, and prepare for retirement. Known for her relatable, down-to-earth approach, Sara blends her love of coffee, yoga pants, and smart money habits to make financial wellness approachable and empowering. As a wife, mom, and proud Grammie, she’s passionate about guiding women through the challenges of family, career, and midlife transitions with confidence and frugality.
Leave a Rating & Review:
If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.
Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”
Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.
Video URL: https://youtu.be/dc0TphlaeFo
Website: https://EliteOnlinePublishing.com
The post How Sarah Conklin Writes, Launches, and Markets Books for Lasting Success first appeared on Book Publishing.Landing Page Converts Readers into Clients
Publishing your book is an incredible achievement. But if you want to maximize the opportunity it creates, you need more than just online listings on Amazon or social media mentions. One of the most powerful tools to amplify your book’s impact is a dedicated landing page.
A well-designed book landing page acts as a bridge between your audience’s interest and meaningful action—whether that’s buying your book, subscribing to your email list, or booking you for speaking engagements.
What is a Book Landing Page?
A book landing page is a standalone webpage focused exclusively on promoting your book. Unlike a homepage, which may cover various aspects of your brand, a landing page zeroes in on a single call-to-action—encouraging visitors to take the next step.
Key Elements of a High-Converting Book Landing Page
Headline That Hooks: Start with a headline that clearly communicates the benefit of reading your book.Compelling Book Description: Go beyond the back cover copy. Show potential readers exactly what they’ll gain.Author Bio and Authority Signals: A brief, powerful bio establishes why you’re the right person to tell this story or teach this concept.Social Proof: Include testimonials, awards, or media mentions if available.Clear Call-to-Action (CTA): Whether it’s “Buy Now,” “Download a Free Chapter,” or “Book Me to Speak,” make your next step obvious and easy.SEO Optimization: Use keywords strategically so people searching for related topics find your page organically.You can see examples of strong author landing pages by visiting EliteOnlinePublishing.com.
Why a Landing Page Matters for Book Marketing
Think of a landing page as your book’s “digital headquarters.” It’s a place where all your marketing efforts—social media posts, email newsletters, podcast interviews—can drive traffic. It allows you to capture leads, track interest, and engage visitors in a way that random sales links simply can’t.
A landing page gives you data: How many people visited? How many clicked? How many bought? With this information, you can refine your messaging and maximize your book’s impact over time. Learn more about how to create a landing page on our podcast!
Pro Tip: Pair your landing page with a lead magnet—such as a free checklist, bonus chapter, or workbook. This incentivizes visitors to join your email list, giving you a direct line to future buyers, collaborators, and clients.
FAQ
Q: Do I really need a landing page if I’m already selling my book on Amazon? A: Yes! A landing page gives you control over the customer journey, helps you build your email list, and creates lasting relationships beyond a one-time sale.
Q: What should I prioritize if I’m building a landing page myself? A: Focus first on a strong headline, a clear description, and a prominent CTA. Then add social proof and SEO elements to boost results.
Q: How does SEO help my landing page? A: Strategic keywords and structure help your page rank on Google, making it easier for readers actively searching for your topic to find your book.
For more insights on building your author brand, explore resources at EliteOnlinePublishing.com
The post Landing Page Converts Readers into Clients first appeared on Book Publishing.
