Lester Massingham
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Essentials of Marketing Management
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published
2010
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15 editions
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Essentials of Marketing
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published
1998
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2 editions
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Mini Cases in Marketing (The Marketing Series)
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Transforming Leaders: Thinking | Designing | Planning | Changing
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Essentials of Marketing Management
by
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published
2010
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Essentials of Marketing: Text and Cases
by
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published
1988
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3 editions
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Marketing Management
by
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published
1993
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4 editions
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