Books by Merlin Stone

Merlin Stone
Average rating 3.67 · 21 ratings · 2 reviews · shelved 125 times

Showing 21 distinct works.

	Consumer Insight: How to Use Data and Market Research to get Closer to Your Customer (Market Research in Practice Series) by Merlin Stone, Bryan Foss, Alison Bond (Goodreads Author) (Editor) 3.50 avg rating — 6 ratings — published 2004	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Customer Management Scorecard: Managing CRM for Profit by Neil Woodcock, Bryan Foss, Merlin Stone, Merlin Stone really liked it 4.00 avg rating — 3 ratings — published 2000	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Business Solutions on Demand: Transform the Business to Deliver Real Customer Value by Mark Vincent Cerasale, Merlin Stone, Merlin Stone it was amazing 5.00 avg rating — 2 ratings — published 2004 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work by Merlin Stone, Bryan Foss liked it 3.00 avg rating — 2 ratings — published 2002 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Up Close and Personal?: Customer Relationship Marketing @ Work by Paul R. Gamble, Neil Woodcock, Ben Barnes (Foreword), Ginni Rometty (Goodreads Author) (Foreword) liked it 3.00 avg rating — 2 ratings — published 2000 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients by Peter Cheverton, Bryan Foss, Tim Hughes, Merlin Stone liked it 3.00 avg rating — 2 ratings — published 2004 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Winning New Customers in Financial Services: Using Relationship Marketing and Information Technology in Consumer Financial Services by Merlin Stone, Neil Woodcock really liked it 4.00 avg rating — 1 rating — published 1997	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series) by Merlin Stone, Neil Woodcock really liked it 4.00 avg rating — 1 rating — published 2000 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers by Merlin Stone, Bryan Foss really liked it 4.00 avg rating — 1 rating — published 2001	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Database Marketing: Strategy and Implementation by Robert Shaw, Merlin Stone really liked it 4.00 avg rating — 1 rating — published 1990 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Competitive Customer Care by Merlin Stone, Laurie Young liked it 3.00 avg rating — 1 rating — published 1992	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Leisure Services Marketing by Merlin Stone 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Customer Management Scorecard: Managing CRM for Profit by Stone, Merlin, Woodcock, Neil, Foss, Bryan (2002) Hardcover by Merlin Stone 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Field Service Management by Merlin Stone, Antony Wild 0.00 avg rating — 0 ratings — published 1985	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Market Computers and Office Systems by Merlin Stone 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Managing Stakeholders in the Public Sector by Merlin Stone 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Customer Management Scorecard: A Strategic Framework for Benchmarking Performance Against Best Practice by Merlin Stone 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Telemanage Your Customers: A System for Telephone Account Management by Merlin Stone, Chris Wheeler 0.00 avg rating — 0 ratings — published 1990	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Product planning, an integrated approach by Merlin Stone 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Direct Hit Marketing: How to Make Direct Marketing Work (Marketing Series) by Merlin Stone 0.00 avg rating — 0 ratings — published 1995 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing and Economics by Merlin Stone 0.00 avg rating — 0 ratings — published 1980 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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