Ask the Author: Kyle A. Massa

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Kyle A. Massa Hi Ed, usually email marketing is about messaging fans who've opted in rather than sending cold emails. You can grow your list by adding a signup form to your website, or by joining group promos with web apps like BookFunnel and StoryOrigin. If you'd like to do some paid advertising, I'd recommend AMS, paid social media ads, or BookBub instead. Paying for email lists usually doesn't offer good returns. Hope that helps!
Kyle A. Massa Write what interests you. I think too many writers get caught up in genre, what sells, and current trends. Write something you love and others will find it. If they don't, at least you have one fan.
Kyle A. Massa You get to be anyone, anywhere, at any time. You get to share your thoughts with others. And you get to write about yourself in the third person (or in this case, the second).
Kyle A. Massa I work on several projects simultaneously. That way if I get stuck on one, I can shift to another and return to the original when ready. I think blogging and writing nonfiction also helps, just to provide a change-of-pace every so often.

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