10x Is Easier Than 2x Quotes

“An obvious challenge people face is that they don’t know what they want. They’re far too busy justifying what they think they need. They haven’t learned to be brutally honest with themselves and others. They’re still living in fear.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“The only way to make your present better,” said Dan Sullivan, “is by making your future bigger.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“Maybe it was because I was always trying to fill a spiritual hole with a material thing.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“When you choose freedom over security, then you embrace a life where you choose exactly what you want, rather than vying for what you think you need.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“You can’t be great if you’re content being good.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“What got you here won’t get you there.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“No one likes the rate-buster because the rate-buster makes them look bad and establishes a new standard and norm. The rate-buster makes the 2x people around them uncomfortable. Why do they need to achieve so much? Why are they always pushing against the status quo? Why don’t they just let things be? Interestingly, entire organizations and industries, despite claiming they want growth, can get defensive against rate-busters who may be the very linchpin to going 10x. Even still, when you’re operating at 2x your objective isn’t to evolve but to maintain. When you’re 2x, you don’t want to rock the boat. You don’t want to face hard truths in the mirror. You’re committed to your 80 percent, which is your comfort zone, culture, and habitual way of operating.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“The most fundamental qualitative change is internal, your vision and identity. By changing these, everything else you’re doing simultaneously changes as well. You take your internal and emotional evolution and externalize that in the form of refined standards and results.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“like ripping off a Band-Aid, the hardest part is thinking about it. The shock factor may be real, but once you make the decision, everything changes. How you do anything is how you do everything. 10x becomes your filter and norm.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“If something comes to an end, then so do the compounding effects. The only way for something to continue, and thus experience compounding and transformational results, is by effectively evolving.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“When you’re in the gain, you’re never measuring yourself against anything external. You’re only measuring yourself against yourself. More directly, you’re measuring”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“What the caterpillar calls the end of the world, the master calls a butterfly.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“How have you grown as a person over the past three years? What are the biggest things you’ve learned in the past 12 months? What are 10 important things you’ve accomplished in the past 12 months? What meaningful experiences have you had in the past 90 days? How are you clearer on your goals and vision than you were 90 days ago? In what ways is your life different and better than it was 30 days ago? What important progress have you made the past seven days? What progress have you made in the past 24 hours?”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“Nothing happens until after you commit, and it’s only after you commit that you know what freedom feels like. As the popular saying goes, “Everything you want is on the opposite side of fear.”10”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“To make a goal effective, you’ve got to test its outer-limits. Push it out as far as you can. Only once you make your goal impossible will you stop operating based on your current assumptions and knowledge.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“In other words, the easiest way to get 2x growth is by going for 10x, because 10x forces you to stop almost everything you’re doing, which is ultimately a waste of time anyway.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“Almost nothing works for 10x growth, which means if you take it seriously, you’ll have to be a lot more honest about everything you’re now doing. You’ll also have to be far more choosey about the paths you take forward, because only an extremely limited set of approaches or conditions have any connection or efficacy for such a transformation.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“To go for easy and simple, you’ll have to let go of everything in your life that is needlessly hard. More specifically, you’ll have to let go of everything you don’t truly want. 10x filters-out literally everything that isn’t 10x, which is most things in your life. If you’re willing to commit and let everything go that you don’t really want, then your life will be infinitely easier, simpler, and more successful than it’s ever been.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“A core aspect of hope is pathways thinking,23 meaning highly hopeful people continually adjust their pathway until they ultimately find and create a way to their goal, even in the direst of circumstances.24”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“It’s not effort that matters, but where that effort is directed.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“It’s scary letting go of the 80 percent because the 80 percent is your comfort zone. It’s your security blanket. It’s what you’ve already mastered and can basically do on autopilot. It’s your paycheck. It’s your identity and how you’re known. It’s your story and your habits.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“How This Book Will Change Your Life “Anything that is alive is in a continual state of change and movement. The moment that you rest, thinking that you have attained the level you desire, a part of your mind enters a phase of decay. You lose your hard-earned creativity and others begin to sense it. This is a power and intelligence that must be continually renewed, or it will die.” — ROBERT GREENE24”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“Michelangelo continued to take on projects far beyond—impossibly beyond—his skill level. Most people are afraid to commit fully to the 10x process because it inevitably requires letting go of your current identity, circumstances, and comfort zone.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“required a full-on transformation of not only his skills and creativity, but also of his commitment, convictions, and identity.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“In the book The Dip, Seth Godin explains the importance and benefits of becoming the best in the world at what you do. As Godin explains in The Dip: “The rewards are heavily skewed, so much so that it’s typical for #1 to get ten times the benefit of #10, and a hundred times the benefit of #100.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“10x quality and transformation is how you race to the top. 2x quantity and competition is how you race to the bottom.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“10x quality and transformation is how you race to the top. 2x quantity and competition is how you race to the bottom. Atomic Habits”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“What you most want and your Unique Ability are connected. You must embrace that you yourself are a unique individual. You’ve got to value your own uniqueness, which also means valuing and appreciating the uniqueness of everyone else. Committing to your Unique Ability—the thing you want to do and which excites you most—takes extreme commitment and courage. It takes not worrying about what anyone else thinks about what you do and how you live. You’ve got to fully bet on yourself. Although Unique Ability may come “naturally” to you, that is misleading.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“An obvious challenge people face is that they don’t know what they want. They’re far too busy justifying what they think they need. They haven’t learned to be brutally honest with themselves and others. They’re still living in fear. Learning to clarify what you want without justification or apology is vital to going 10x since 10x is based on want, not need.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less