The E-myth Revisited Quotes

“The Entrepreneur has to do is find out what those wants are and what they will be in the future. As a result, the world is a continuing surprise, a treasure hunt to The Entrepreneur. To The Technician, however, the world is a place that never seems to let him do what he wants to do; it rarely applauds his efforts; it rarely appreciates his work; it rarely, if ever, appreciates him. To The Technician, the world always wants something he doesn’t know how to give it.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“To The Entrepreneur, however, the customer is always an opportunity. Because The Entrepreneur knows that within the customer is a continuing parade of changing wants begging to be satisfied. All The Entrepreneur has to do is find out what those wants are and what they will be in the future. As a result, the world is a continuing surprise, a treasure hunt to The Entrepreneur.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“As a result, the world is a continuing surprise, a treasure hunt to The Entrepreneur.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“offer at the price at which he offers it. To The Entrepreneur, however, the customer is always an opportunity. Because The Entrepreneur knows that within the customer is a continuing parade of changing wants begging to be satisfied. All The Entrepreneur has to do is find out what those wants are and what they will be in the future.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“If The Entrepreneur lives in the future, The Manager lives in the past. Where The Entrepreneur craves control, The Manager craves order. Where The Entrepreneur thrives on change, The Manager compulsively clings to the status quo.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“if you understand the technical work of a business, you understand a business that does that technical work.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“How can I create a business whose results are systems-dependent rather than people-dependent? Systems-dependent rather than expert-dependent. How can I create an expert system rather than hire one?”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“It can become that place where words such as integrity, intention, commitment, vision, and excellence can be used as action steps in the process of producing a worthwhile result. What”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“What was important was how seriously I took to playing the game he had created here.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“And we do that by making sure they understand the idea behind the work they’re being asked to do.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“It was as though the hotel was more than just a hotel to him. “It was like the hotel was an expression of who he was, a symbol of what he believed in.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“And that was the second thing that surprised me when I came to work here,” the Manager continued. “How seriously the Boss took the operation of this hotel.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“The first thing that surprised me when I came to work here,” the Manager said, “was that the owner took me seriously.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“Widget Makers, Inc.
Organization Chart”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“how successfully you can satisfy the emotional or perceived needs lurking there (your customers’ psychographics).”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“They go to work on their lives, not just in their lives.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“Orchestration really is, Sarah: a habit. A way of doing something habitually.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“Hi, have you been in here before?” The customer will respond with either a “yes” or a “no.” In either case, you are then free to pursue the conversation.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“the difference between creativity and Innovation is the difference between thinking about getting things done in the world and getting things done.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“How can I get my business to work, but without me? • How can I get my people to work, but without my constant interference? • How can I systematize my business in such a way that it could be replicated 5,000 times, so the 5,000th unit would run as smoothly as the first? • How can I own my business, and still be free of it? • How can I spend my time doing the work I love to do rather than the work I have to do? If”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“He was running the business for him, not for me.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“4. All Work in the Model Will Be Documented in Operations Manuals”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“3. The Model Will Stand Out as a Place of Impeccable Order”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“The question you need to keep asking yourself is: How can I give my customer the results he wants systematically rather than personally? Put”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“The Model Will Be Operated by People with the Lowest Possible Level of Skill”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“Value can be a word said at the door of the business as a customer leaves.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“In other words, pretend that you are going to franchise your business. (Note: I said pretend. I’m not saying that you should. That isn’t the point here—unless, of course, you want it to be.)”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“The point is: your business is not your life.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“The system runs the business. The people run the system.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“Most business founders believe that the success of a business resides in the success of the product it sells.”
― Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It