The Art of SEO Quotes

“In this section, we’ll walk through the basics of these functions from a nontechnical perspective. This section will start by discussing how search engines find and discover content.”
― Eric Enge, The Art of SEO: Mastering Search Engine Optimization

“Table 1-3. Sample search queries and intent Term Queries Intent Monetary value Beijing Airport 980 Nav Low Hotels in Xi’an 2,644 Info Mid 7-Day China tour package 127 Trans High Sichuan jellyfish recipe 53 Info Low This type of analysis can help you determine where to place ads and where to concentrate content and links.”
― Eric Enge, The Art of SEO: Mastering Search Engine Optimization

“Users tend to use shorter search phrases, but these are gradually getting longer, especially for non-navigational queries.”
― Eric Enge, The Art of SEO: Mastering Search Engine Optimization

“A user can also depersonalize search results by performing her search query, and then appending &pws=0 to the end of the search page URL and reloading the page. Note, this works only if she has turned off Google Instant (Google’s feature of showing results instantly as the user types).”
― Eric Enge, The Art of SEO: Mastering Search Engine Optimization

“In March 2015, eMarketer published a study showing that mobile advertising spend continues to increase at the expense of desktop advertising, and projects that by 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of total U.S. digital advertising spend.”
― Eric Enge, The Art of SEO: Mastering Search Engine Optimization

“Research from Pennsylvania State University and the Queensland University of Technology shows that more than 80% of searches are informational in nature, and only about 10% of searches are navigational or transactional.3”
― Eric Enge, The Art of SEO: Mastering Search Engine Optimization

“having a business’s website content appear prominently in the search engines when people are looking for the service, product, or resource that business provides is critical to its survival.”
― Eric Enge, The Art of SEO: Mastering Search Engine Optimization

“users have grown to expect that the responses to their search queries will be returned in less than one second.”
― Eric Enge, The Art of SEO: Mastering Search Engine Optimization

“on average about 7,500 searches are performed every single second of every day.1”
― Eric Enge, The Art of SEO: Mastering Search Engine Optimization

“The moment you think you know everything about SEO, this book will put you back in your place. Zac Johnson, Superaffiliate and Blogger at ZacJohnson.com”
― Eric Enge, The Art of SEO: Mastering Search Engine Optimization

“Good marketers are empathetic.”
― Eric Enge, The Art of SEO