The Non-Obvious Guide to Event Planning Quotes

“If your events don’t smell like anything other than a meal, then you’re missing a huge opportunity to create positive, memorable experiences for your guests.”
― Andrea Driessen, The Non-Obvious Guide to Event Planning: For Kick-Ass Gatherings that Inspire People

“My acronym for full-on engagement: ROAR, Return on Attendee Relevance”
― Andrea Driessen, The Non-Obvious Guide to Event Planning: For Kick-Ass Gatherings that Inspire People

“The element of surprise is proven to intensify emotional experiences and boost the recall of these experiences.”
― Andrea Driessen, The Non-Obvious Guide to Event Planning: For Kick-Ass Gatherings that Inspire People

“Do not assume that the more speakers you consider for a particular slot, the more likely you are to find the right one.”
― Andrea Driessen, The Non-Obvious Guide to Event Planning: For Kick-Ass Gatherings that Inspire People